GET IN TOUCH
MENU

8 Powerful eCommerce Marketing Automation Strategies and Top Tools for 2024

author image
Pushpendra Shukla
date icon Aug 01, 2024
date icon 10 min read
banner

Table of contents

As marketing professionals, we understand that you are always looking for ways to keep your company ahead of the game and on top of industry trends. If you are an eCommerce brand, you know how important it is to remain relevant, acquire new customers, and retain existing ones.

But have you tried marketing automation software yet?

Automation plays a significant role in eCommerce marketing. It saves time on repetitive tasks, helps your team work more efficiently, and ensures you get the most out of your marketing budget.

In this blog, we'll cover 8 eCommerce marketing automation strategies and introduce you to the top 6 marketing automation tools for eCommerce marketing to give you a hand.

What is eCommerce marketing automation?

eCommerce marketing automation means using software to handle regular marketing tasks automatically. This helps online stores work more smoothly and grow.

eCommerce marketing involves a lot of hands-on work, such as getting leads, talking to potential buyers, sending emails, making sales, and keeping track of customers. Manually performing these tasks takes a lot of time, can lead to mistakes, and keeps your team from doing more important work, which can make things less efficient and productive.

Also, if someone visits your online store and finds it boring or hard to use, they might leave without buying anything. To address this, leveraging marketing automation services can enhance user experience, streamline interactions, and increase the likelihood of conversion.

Research shows that almost 45% of US online adults will stop their purchase if they can't get quick answers to their questions. So, using software to handle your marketing and sales can help you make more sales by making it easier for customers to buy.

Benefits of eCommerce marketing automation

A good marketing automation system can improve sales, eliminate unnecessary steps, and increase returns on investment. A study by Marketo found that using marketing automation could boost lead generation by 80% and lower the cost per lead by 33%.

Below are some of the advantages of automating your online marketing tasks.

  • Time and resource optimization: Automation reduces the need for manual, repetitive tasks, allowing your team to focus on strategic initiatives.
  • Improved customer experience: Deliver timely, relevant messages to your audience across multiple channels, enhancing engagement and satisfaction.
  • Increased conversions and sales: Targeted and relevant campaigns can increase the conversion rate and average order value by a large margin.
  • Provide accurate and detailed insights: Automation tools help marketers understand customer behavior and assess campaigns efficiently, bypassing manual tracking. Globally, 60% of companies use these tools for cost-efficient processes, allowing marketers to identify performance gaps through visual reports and make data-driven predictions for improvement.

8 Proven eCommerce marketing automation strategies

1. Personalized email onboarding journeys

First impressions matter, especially in eCommerce. A well-crafted email onboarding sequence can turn new subscribers into loyal customers.

Here's how to automate this process effectively:

  • Segment new subscribers based on their signup source, interests, or initial browsing behavior.
  • Create a series of welcome emails tailored to each segment, introducing your brand, products, and unique selling propositions.
  • Use dynamic content to personalize product recommendations based on the subscriber's preferences or browsing history.
  • Incorporate educational content, such as how-to guides or product care tips, to provide value beyond sales pitches.
  • Gradually introduce promotions or special offers to encourage the first purchase.

2. Cart abandonment reminders

Cart abandonment is a significant issue in the eCommerce industry, with an average rate of 70% .

Automated cart recovery campaigns can help recapture these potential sales:

  • Set up triggers to identify abandoned carts and initiate a recovery sequence.
  • Create a series of reminder emails, starting with a gentle nudge and potentially escalating to a special offer.
  • Experiment with different channels like email, SMS, or web push notifications to determine which works best for your audience.
  • Use dynamic content to display the abandoned items and make it easy for customers to complete their purchases.
  • A/B tests different message styles, timings, and incentives to optimize your recovery rate.

3. Automated price drop and inventory alerts

This strategy drives sales and shows you are attentive to customers' interests. With automated alerts, keep your customers in the loop about products they're interested in, leveraging growth marketing automation to enhance engagement and boost conversion rates.

  • Allow customers to "watch" or "favorite" products they're interested in.
  • Set up triggers for price drops or restocks on these watched items.
  • Create an automated email or push notification templates for these alerts.
  • Include clear calls-to-action and direct links to the product pages to facilitate quick purchases.
  • Consider segmenting your audience based on their price sensitivity and tailor your messaging accordingly.

4. Social media and search ad remarketing

Leverage the power of remarketing to re-engage visitors who have shown interest in your products:

  • Integrate your eCommerce platform with major advertising networks like Google Ads and Facebook Ads.
  • Create custom audiences based on website behavior, such as product views or cart abandonment.
  • Develop dynamic ad creatives that showcase the specific products a user has viewed.
  • Implement target cost and CPA to control bids and budgets according to performance.
  • Use sequential messaging to tell a story across multiple ad exposures, gradually building interest and urgency.

5. Chatbot automation

Chatbots can be used to give instant customer service and to recommend the right products at the right time 24/7:

  • Implement an AI-powered chatbot on your website and social media channels.
  • Program the chatbot to handle common queries like shipping information or return policies.
  • Use the chatbot to guide product discovery by asking customers about their preferences and needs.
  • Set up automated follow-ups for customers who engage with the chatbot but don't make a purchase.
  • Continuously analyze chatbot interactions to improve responses and identify common customer pain points.

6. On-site personalization in marketing automation for ecommerce

With lead nurturing marketing automation, create a customized shopping experience for each website visitor.

  • Use behavioral data to dynamically adjust product recommendations on your homepage and category pages.
  • Implement personalized pop-ups or banners based on a visitor's browsing history or referral source.
  • Customize search results and category sorting based on individual user preferences.
  • Create automated product bundles or "frequently bought together" suggestions to increase average order value.
  • Use geolocation data to display relevant shipping information and localized content.

Tailor product recommendations, offers, and communication based on individual interests and behaviors to enhance engagement and drive conversions.

7. Customer re-engagement and churn prevention automation

Keeping existing customers engaged is often more cost-effective than acquiring new ones. Here's how to automate your retention efforts:

  • Set up triggers to identify customers at risk of churning based on time since the last purchase or decreased engagement.
  • Create segmented re-engagement campaigns tailored to different customer personas or lifecycle stages.
  • Engagement messages should be sent at the right time and through the most effective channel as identified by predictive analytics.
  • Automate loyalty program communications, including points balance updates and exclusive member offers.
  • Implement win-back campaigns for lapsed customers, potentially offering incentives for their return.

8. Cross-channel customer journey

Create seamless, personalized experiences across all customer touchpoints:

  • Map out typical customer journeys and identify key interaction points.
  • Use a customer data platform to unify data from various sources and create appealing customer profiles.
  • Implement cross-channel triggers that adapt based on customer behavior and preferences.
  • Create automated workflows coordinating messaging across email, SMS, push notifications, and ads.
  • Use AI-powered tools to determine the optimal channel and timing for each communication.

6 best eCommerce marketing automation tools

Now that we've explored key marketing automation strategies, let's look at some of the best marketing automation for eCommerce platforms available in 2024:

1. Omnisend

blog

Channels: Email, SMS, Web Push

Key Features: Visual workflow builder, pre-built automation templates, product recommender

2. Klaviyo

blog

Channels: Email, SMS

Key Features: Advanced segmentation, predictive analytics, robust integration ecosystem

3. ActiveCampaign

blog

Channels: Email, SMS, Chat

Key Features: CRM with sales automation, machine learning-powered recommendations, site tracking

4. Drip

blog

Channels: Email, SMS, Social media ads

Key Features: Visual campaign builder, revenue attribution, personalized product recommendations

5. Mailchimp

blog

Channels: Email, Social media ads, Postcards

Key Features: AI-powered creative assistant, behavioral targeting, landing page builder

6. HubSpot

blog

Channels: Email, Social media, Ads

Key Features: All-in-one marketing platform, CRM integration, content management system

3 major factors for choosing the right eCommerce marketing automation software

Choosing the right marketing automation tool is important for your eCommerce store. Here are three key factors to consider:

1. Supported Channels

Make sure the tool supports all the channels you use, like your website, email, and SMS. If one tool can do all these, you will save time and the unnecessary use of other tools.

2. Key Use Cases

Look for a tool to handle your marketing tasks, from simple email marketing automation campaigns to more complex tasks like cross-channel marketing and customer retention. Choose one that fits your specific needs.

3. Flexibility and Integrations

Your automation tool should work well with your other systems, such as your website platform and analytics tools. Check for flexible APIs and pre-built integrations to ensure smooth operation.

Conclusion

By using the proper marketing automation tools for eCommerce, it becomes much easier to offer customers a more personalized shopping experience and to significantly boost your online store's growth.

These tools can also help make your business run smoother by improving important factors like how many visitors buy something (conversion rates), the average amount spent per order, and the cost of getting a new customer.

If you want to start using these effective strategies but are worried about not having enough time or a creative team, no worries.

Contact Saffron Edge today to take your eCommerce business to the next level!

card
Your Full-service Marketing Companion

Reduce your CAC, and 3X your MRR in 90 days

Contact Us
blog ads

Related Articles

Explore our thought leadership articles offering actionable insights, market microtrends, industry news, and digital topics.

service-img
How Does a Perfectly Optimized Landing Page Look Like?

To make your content visible to the masses or ranking your landing pages in the search engine queries is dependent on numerous factors. When it comes to on-page SEO, the most heard about terms in the industry are meta tags and keyword density or penetration that you must also be aware of. If you were looking at what you should keep in mind while optimizing your landing pages, then here is a checklist for you: Insights From The Infographic: 1. You must leverage SEO-friendly permalink URLs You must always have short URLs and they must be keyword rich. For example, URLs like yourwebsiteURL.com/p=342452 or long URLs like: yourwebsiteURL.com/on-page-seo-is-amazing-omg-its-the-best/ are given less weightage by Google and other popular search engines. Google has clearly stated in its statement that first 3-5 words in a URL are given more weight or is counted in the ranking factors. A better version of a landing page URL just as for this blog must look like: yourwebsiteURL.com/on-page-seo or yourwebsiteURL.com/optimizing-landing-pages 2. Goal=Start Title Tag with Keyword As you must be aware, title tag is the most important on-page SEO factor. Where you place your keywords strategically carries equal importance and you must take care to put it as closer to the title tag as possible. For example, on the SERPs this blog page must have a title like: On-Page SEO: The Anatomy of Your Perfectly Optimized Landing Page or 12 On-Page SEO Elements You Need For A Perfectly Optimized Landing Page 3. Do Include Multimedia Text always has its limitations and entice website visitors to a certain limit. Engaging images, videos and diagrams can reduce the bounce rate of your website and increase the time spent by your visitors : two very critical user interaction ranking factors for search engines. Google has been working for a long time on improving the user-experience and hence its ranking factors are also determined by user-interaction signals that are boosted by including multimedia on the websites. 4. Use Outbound Links This is one of the white hat SEO strategy that helps in getting more traffic. Outbound links to related pages is a relevancy signal that helps Google figure your page’s topic. If the user-interaction to your website page is high then Google knows that your page is a hub of quality info. 5. Use Keywords in the first 100-150 words A lot of people make mistakes of meandering around the topic intro in their articles without using the keywords. They use keywords for the first time in the middle of the post and it goes on towards the end. It’s always better to use keywords somewhere in the first 100 words or so. That helps Google understand easily what your page is all about. 6. Wrap Your Title in an H1 Tag The H1 tag is the headline tags and most of the popular CMSs like WordPress automatically add the H1 tag to your blog posts of the website. If that is the case then you’re all set. But some themes override these settings and you must be careful about these things. Check your sites code to make sure your title gets the H1 love it deserves. We suggest that your site’s H1 tag must contain your target keywords. 7. Website Loading speed should be high Google has stated that website loading speed is an important ranking signal. You can boost your site speed by using CDN technology, compressed images and switching to faster hosting servers. Ideally, a website’s loading speed must not take more than 4 seconds to load. A survey conducted by MunchWeb found that 75% of the users won’t visit the site that took more than 4 seconds of time to load. To check your site’s loading speed use: GtMetrix.com or you can check out this article for top 5 free tools to check website loading speed. 8. Add Modifiers to your title Adding modifiers such as “2014”, “best”, “guide”, and “review” can help you rank for long tail keywords that you were aiming for. For example, This article could have been named as: “On-Page SEO: How a perfectly optimized landing page looks like” Here the use of the terms like “On-Page SEO” helps you rank for long tail keywords. These modifiers aren’t targeting any particular long-tail keyword but that title would definitely bring in a few more visitors rather if this modifier was not included. 9. Use Social Sharing Buttons Social sharing may not be playing an important role in ranking your site but they are a sort of generating more eyeballs on your content. The more eyeballs you get, the more likely it is someone is going to link to your site. So it is a way to provide CTAs to popularize your site. Infact, a study conducted by BrightEdge found that prominent social sharing buttons can increase social sharing by 700%. 10. Post Long Content A study conducted by SERPIQ.com that supports the fact that “length is strength”, found that longer content tends to rank significantly higher on Google’s first page. 11. Slash Bounce Rate A bounce rate- when a visitor leaves your site from the first page of visit itself- might be used by Google to gauge a page’s quality. 12. Use LSI keywords LSI keywords, are synonyms used by Google to determine the relevancy of your site’s pages. You must include them in your landing pages. Some other factors: Quality Content: It is a very important factor and is used by Google to serve its users with the most fresh and relevant content that they seek over the internet. Even though search engines do not have a direct way to determine quality, they user-experience metrics like: Repeat visitors, Chrome bookmarks, Time spent on site, Dwell time. Internal Links: Internal linking is a very useful tool. If you want to see great example of how to internal link on your site, check out any page on WikiPedia, you’ll know what I am talking about. The site massively links internally to its other pages so that the user does not has to go to any other site for information. ...

read more btn_arrow
service-img
Why Should You Leverage AI Algorithms for Personalized Offers and Recommendations?

Being a business owner, it will always disappoint you when your shoppers do not convert. It generally happens when they don't get what they are looking for. You might need to understand that one of the critical factors that drive conversion and customer satisfaction is relevance - the relevancy of suggested products and services. It leads marketers and retailers, especially online businesses, to broaden their spectrum and shift towards advanced strategies that enhance segmentation and personalization, and leveraging AI Algorithms is one of them. Today, the majority of the companies have enabled AI (Artificial Intelligence) and machine learning tools to automate things and offer relevant content to users. According to Statista, 70% of European and North American decision-makers in online commerce believed that AI could help them with personalization in 2021. With the proper utilization of AI, you can deliver a personalized experience to your customers at the right time and improve customer engagement. Suppose you are a marketer or thinking of stepping into the e-commerce world. In that case. In that case, this blog could help you understand the significance of AI and machine learning algorithms in enhancing the customized experience for your customers. So, please fasten your seat belts and get ready to experience this exciting journey of AI and its features in personalizing marketing! The Future is Personalized Content Whether it's Spotify or Netflix, be it Amazon or McDonald's, we all are surrounded by personalized experiences everywhere, every day. And that's why these brands have attained a position that everyone admires. However, like these names, customers expect the same level of personalization from all the global businesses. Investing in customized content helps in building customer relationships and enhancing brand loyalty. 91% of consumers prefer to shop with the brands that provide personalized offers and recommendations to them, as per a survey report by Accenture. And why not, especially when you show your consumers what they want to see when you offer the things they want to buy and suggest to them the options they can choose from. All these things make your customers happy, and happy customers are crucial, as they don't just buy, but they also promote your brand. Always remember, there's one thing that speaks louder than your brand's objectives, ad campaigns, and marketing strategies, and that's the voice of your customers. But doesn't it boggle your mind why personalization is crucial in satisfying customer expectations? Well, here are some statistics to show that and to make you understand the negative consequences of lacking personalization: Lack of personalized content frustrates your users. Yes, that's right. As per a survey report by the Association of Customer Loyalty, 74% of customers get frustrated when they don't find the website content personalized. According to a report by Infosys, 59% of the respondents believe that personalization has a profound impact on their shopping decisions. No personalization means lower customer engagement. If your brand does not offer personalized recommendations, you are more likely to lose customer engagement. According to a report by Invesp, 56% of online customers return to a website that recommends relevant and personalized products. Lack of personalization can make the customers leave your brand. Well, that's something serious. As per a research report by Accenture, 33% of the consumers ended their relationship with brands that lacked personalization. Your consumers can say goodbye if you are still using poor personalization tactics. It's not just about customizing the user experiencing but customizing it using the right tactics to get the desired results. According to the analytics data shared by Smart Insights, 63% of customers stop exploring and purchasing products from brands that use poor personalizing strategies. It is probably clear to you how not prioritizing and developing custom experience can drive you towards the risk of getting left behind. Therefore, customer personalization is essential to build a personal connection between your brand and the customers. Wait a minute, you read about the importance of personalization in customer experience, but do you know what customer personalization is? Or are you just caught up in the buzz about what your brand needs and what you are missing, even when you are not sure what it is? Don't worry if you are in the "not having an exact idea" camp; the following sections will guide you through the idea of customer personalization and how AI algorithms can help you in it. What's Customer Personalization? Have you heard about a "one-to-many" relationship? It is a kind of relationship in which one entity of the first group can interact with many of the second group, but vice versa is not true. An entity of the second group can only interact with a single entity of the former group. Confusing, right? No worries, let's understand it through a simple example. A person can own multiple pets, but each one of those pets will have only one owner. Well, customer personalization also works somewhat in that way. When you send mass emails to your customers and clients, customer personalization makes sure that all of your customers get an email that feels unique to them. For instance, assume an email blast sent to all your customers with their respective first names. Now, with personalization, you analyze your shoppers' behavior, interests, and requirements and show them the right digital content that satisfies their expectations. It helps brands improve customer engagement, make them valuable, and ultimately results in sales and productive growth. Customer personalization blurs the idea of marketing. It turns out to assist the users in getting the suitable options, best offers, and recommendations based on their habits and taste. You can look at the example of Starbucks' mobile app to understand the significance of personalization in boosting sales. The company released their application that combines their loyalty programs with personalization, with which the customers can fully customize, pre-order, and take away their drinks from any location. The consumers feel it is helpful, and their interest in the app is easily visible through the results. Presently, the Starbucks mobile app drives approximately 22% of all the US sales for the company. The Combine Power of AI Algorithms and Customer Personalization Consider the image available above. What do you understand from it? Just a robotic hand-holding (or offering) a customized cocktail drink, right? Do you get any idea after seeing it? You might have already understood its significance. However, let's discuss the concept behind it anyway. Suppose you own a club and know some customers frequently visit your place and order the same drink every time. Now, imagine how good it would be if you could record their preferences and when the next time they visit, they could get their drink even before they order it. Well, it would be hard luck for you if they have recently changed their preferences (which generally does not occur). However, if the stars are in your favor, it can make your customers extremely joyful that someone cares for them. Now, the question is, how would you record the taste and preferences of all your customers. Well, that's when AI and machine learning algorithm will do their job. With the right AI approach, you can record a large quantity of data, gain insights from it, and predict all your customers' wants and preferences. It would also help you predict what product your customers want or what content would interest them. The robotic hand in the above picture is also AI-enabled and works the same way. It made a personalized drink based on the customer's usual choice and taste, probably making them happy. How does AI work in Personalizing the Content, Offers, and Recommendations for the Users? AI algorithms in personalization work based on a customer's past experiences with a brand. Let's understand this through Netflix's AI and machine learning approaches to deliver a personalized experience to all its users. If you are a Netflix user, you can recall when you first registered your account on the OTT platform. It asks for your top 3 preferences of movies or shows that you would like to watch. Netflix will recommend other options that you would probably want to watch based on your choices. Not just this, when you finish a movie, the platform will recommend you some other options under the category "Because you watched that, you might like to watch this…." So, ever wondered how Netflix does that? Well, it's all the magic of AI. It records your preferences and tries to deliver you the same personalized experience the next time you open your app. According to Todd Yellin, VP (Product) of Netflix, the brand runs almost 250 A/B tests every year, each one of them offering two unique versions of experience to users to see their engagement and reaction over them. Moreover, in 2014, Netflix used approximately 76,897 "altgenres" to figure out what show or movie it should suggest to all its users, not just to customize their experience but to make them return for more. Similarly, the eCommerce platforms, such as Amazon, derive the users' data by analyzing their online browsing habits, search history, interests, social media posts, and much more. With AI tools and machine learning algorithms, this massive amount of data is processed in microseconds. Every time they visit, a relevant and personalized experience is delivered to each unique user. Let's get an idea about this through some different features of real-time personalizations using AI and machine learning. Personalized Marketing and Recommendation Have you ever searched for a specific clothing item on Google and got surprised when the same thing is recommended on Amazon as well? Well, that's what AI does. It follows you throughout the internet by analyzing your browsing history and shopping behavior and pops out every time to make you purchase that product. The companies will offer you personalized offers and discounts, such as free delivery or a discount coupon code under the "Only for you" category to lure you into buying it. Amazon has been a leader in this area by developing an algorithm that has proven effective in customizing product recommendations since 2000! Personalized Messaging It has proved to be one of the most efficient ways to grab your attention with the help of push notifications, personalized emails, and text messages. Enabling AI and machine learning in this area will help you analyze the users' device usage and behavior to learn about their interests and daily activities. With this, you can sit back and relax while your system sends the refined and most customized content to your target audience at the right time of the day. These notifications can be anything from discount coupons to best offers, everything with the ultimate aim of grabbing your customers' attention. Zomato can be a great example of the proper use of personalized messaging. The company shares the most personalized form of in-app and device notifications to make the users click on it. Remember, the more customized a message is, the more likely it will grab the customers' attention. According to a study, 90% of marketers who use personalization in email marketing increase open and CTRs. Personalized Timing Now, this is something different and challenging to achieve when personalization, but not impossible eventually. You can show personalized messages and content to your customers, but not everyone shares the same daily routine. Even a specific individual does not follow the same daily pattern or activities. However, AI and machine learning algorithms help customize the content delivery time based on previous engagements and shopping behavior. In addition, the system can also analyze the specific days or months in which a particular customer usually shop. For example, in India, people wait for "Diwali Sale" or "Great Indian Sale" on Amazon in the hope of getting better prices and discounts on the products. Similarly, in the US, people look forward to the "Black Friday Sale" to get the best deals on their favorite products. Notifying your customers during these days with personalized offers and recommendations can remind them to visit your online store and shop. Take Away Marissa Mayer, former President and CEO at Yahoo!, once said, "To me, the future is personalization." Indeed, it is, and you can easily see it every day, everywhere. Today, when every business is striving hard to lead in the digital world, integrating personalization into your marketing strategies can be a plus point. As per the latest report by SmarterHQ, 80% of regular buyers only purchase from brands that personalize the shopping experience for them. Moreover, 86% of marketers have observed a measurable growth in their business outcomes after running personalization campaigns. However, customer personalization is not as easy as it looks, and you have already seen this through this blog. But, thanks to AI and machine learning algorithms, personalization becomes more automated and effective. Since the future of the online retail market would be more personalized, it is crucial to enhance customer experience and engagement, and personalization could be the key. Therefore, by having a professional and skillful marketing agency by your side, you can retain your customers through personalization and can always be their favorite. ...

read more btn_arrow
service-img
4 Ways To Feed Your Content Marketing Campaigns With The Right Content

Getting the content your marketing campaign needs is often a difficult proposition. This is because there often are a dozen or more categories of documents that are needed to be prepared and each must be geared to the particular needs of your specific campaign. --> There is a way to get it all done! We are going to show you 5 ways to get the content you need in the quantity you must have in order if your campaign is to succeed. Inbound marketing uses many techniques that are not in the ordinary bag of tricks of markets if you notice the plethora of the get-rich-quick schemes you see advertised on the net today. Many of them use Direct Mailing, where you are taught to locate a market and saturate it with emails, flyers, and brochures. Cold calling is another example that has worn out its usefulness as well. Instead, we are going to use 5 other methods that are much better suited as they permit the customer to come to you instead. This way they do not feel pressure or that they are being stalked. So let’s start with our first and one of our favorites. 1. Inbound Marketing Strategy Set up a Weblog and it will bring people to you in your particular niche quicker than anything else can on the web. We know it sounds like you're giving the horse and the cart away for free. But, there is a method to this madness. People in your niche want to socialize with their own kind and if you provide that with a blog and you salt it with enough good information people will start to look for you for the answers. Once you are established, as the expert in a particular niche the rest is simple as people like to talk about things. But when they want it done, they are reluctant to do it themselves. This gives you the opening you need to promote your product or service as long as it is done tastefully no one complains and the people you've helped will write you up and you can then post that as well. This brings us to our second secret strategy for Inbound Marketing. 2. E-Books Everyone likes a Freebie. Giveaway e-Books are one of the best ways to bring 'em back for more. So once you have your blog up for a bit you'll actually find you have sufficient material to compile in an e-Book form. Singing packages live Scrivener this becomes child's play and what is even better besides having it on your blog or website as a freebie. You can publish it on Amazon as well and you can make a profit from it along with attracting people to your Blog and your core business as well. But an E-Book can spawn yet another Inbound Marketing tool. 3. Podcasts Once the material you had on your Blog is in E-book form it can easily morph into a Podcast as well. Now you can reach those who prefer to listen to read and this is a great way to make your Blog posts earn their keep. First by having, your Blog turned into E-Books and now by changing the E-Books into Podcasts as well. But let’s look at another way that again your original material can be re-purposed yet again. 4. How-to Videos You see how the natural progression that the written content goes through as it evolves. The next step up the evolutionary ladder is in the form of "How to Videos" that put into practice what your niche Blog talks about and this will further endear you to your audience as many now want to use their smartphones as their window to the world and videos are the way into that world. But let’s take a few steps back before we take you to the final strategy. How does one generate the amount of content required to create such an empire of words? This is easier than you might think. One method is to learn the secrets of the art and science of Speedwriting. Various teachers have been teaching it for years and Alan & Ellie Devers are the Pros at teaching it and implementing it. The other method is to have a staff of writers churning out the content you need. That way you hire the people that already have this amazing skill and now we come to our final Strategy to get the massive amount of content that your Inbound Market strategy requires. ...

read more btn_arrow