5 Must-Haves for the Best Marketplace Customer Experience
Feb 08, 2023
10 min read
The e-commerce space is getting vaster and wider by the second, necessitating more and more customers to shop. One of the primary contributors to customer retention is a good customer experience.
Customer experience in an e-commerce business is what regular servicing is to an automobile; it sustains the latter. Customer experience is the manner in which the brand communicates with the customers during their buying journey. This is reflective of a lot of things; your brand identity, ideology, and attention to detail. It determines how you present your company and product to the masses and is a key factor in successfully transforming a potential customer into a sale.
An ecommerce website development agency can help you boost your customer experience in the e-commerce segment by implementing the following 5 simple techniques.
5 Must-Haves for a Better Customer Experience on E-commerce Marketplaces
Conversion rates are determined by several factors, but one of the primary ones is customer experience. Incorporating these 5 pointers will help you greatly.
1. Customer is King
The most generic saying in the marketing world is actually the truest advice for most of the problems one can have in the process. Keeping the customer at the center of the solution makes it easier to come up with a plan that will be well-liked and received by them.
According to a Harvard Business Review survey, a 5% hike in your customer retention shall shoot up the profits by 25%. Organizations that understand the importance of custom retention work towards providing a seamless and break-free customer experience. Rewarding systems can help you with making retention easier. Some techniques to help you are listed below;
- Loyalty points or discount coupons for old customers.
- One great practice that a lot of small businesses have adopted is the practice of sending handwritten and/or customized thank you notes. It adds a personal touch and encourages the customer to shop again by setting a tone of gratitude.
- Referral systems help greatly in getting word of mouth and subsequent conversions
- Gifting to loyal customers is also a great way to encourage more people to shop frequently.
2. Surprise Element
The best part about online shopping is the impromptu sales and the pizzazz. A surprise element can be a great method to enhance a customer’s experience. Free shipping is a great way to delight your customer with low effort because shipping costs are always a bust when it comes to online shopping. A simple gesture like waving off the logistic costs can be simple yet effective.
Always remember that a happy customer is the best form of marketing you can have. When dealing with cart abandonment problems, a cute customized email can do wonders. Subtle things are often the best way to handle such challenges.
3. A Close-Knit Community
Community building ensures loyal customers and a good customer retention level. Brands like Nike, Adidas, Oh Polly, etc., have built up communities that represent their brand identity and simultaneously keep fans loyal to them. Nike and Adidas have increasingly become a part of pop culture itself with their iconic designs and marketing. A similar approach is a smart one because, in the end, everything you do is to represent your brand and what you stand for. A loyal community shall advocate for your services and/or products. Word of mouth is the most effective form of marketing because it involves honest feedback from the users. It increases faith in the brand. This is more than what any form of marketing can do for you.
4. Social Media and the Power of Humour
Social Media is a powerful tool to aid community building and marketing. Especially in industries like e-commerce, social media is an important aspect of brand identity and communicating with the masses. Companies like Durex have excelled in the art of moment marketing and employing humor as a method to pump up their engagement. People engage with their content in great numbers and share it, providing great word of mouth, aiding brand recognition, and increasing brand visibility, all at a nominal cost.
Devote some time and resources into building your social media presence and employ tools that help you connect better with your target audience. Segregate time to interact with the followers and engage with the given feedback.
5. Be Strategic With Your Content
Content is crucial in e-commerce marketplaces because it helps shoppers make informed decisions and can ultimately drive sales. Product descriptions, images, and customer reviews are all examples of content that can greatly impact a shopper's purchasing decision.
Product descriptions should be detailed and accurate, providing shoppers with the information they need to understand the product and its features. High-quality images can also be extremely influential, as they allow shoppers to get a better sense of the product's appearance and features. Customer reviews, meanwhile, can provide valuable insight into the product's performance and quality, helping shoppers make more informed decisions.
In addition to helping shoppers make decisions, content can also help e-commerce marketplaces improve their search engine optimization (SEO) efforts, making it easier for shoppers to find the products they're looking for. This is particularly important for marketplaces with a large number of products, as it can be difficult for shoppers to find what they're looking for without a robust search function.
In summary, content plays a critical role in e-commerce marketplaces, providing shoppers with the information they need to make informed decisions and helping marketplaces improve their SEO efforts. With high-quality product descriptions, images, and customer reviews, e-commerce marketplaces can create a more engaging and effective shopping experience for their customers
In Conclusion
E-commerce is a great space to thrive, but you need the right formula for it. Saffron Edge provides a comprehensive range of e-commerce services to help businesses establish and grow their online presence as Saffron Edge is best ecommerce website development company. From website design and development to digital marketing, they offer a wide range of solutions that can help businesses increase sales, improve customer engagement, and streamline their operations. Whether you're a small business just starting out or an established business looking to expand your online presence, we can help. Reach out today!
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Everything You Need To Know About Small Businesses Benefiting From Marketing Automation Tools
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5 Common Link-Building mistakes that are hurting your SEO
Do you know what’s the single most important thing Google takes into account to ascertain the position of a blog or webpage on its result pages? The number of backlinks it has managed to acquire over time. Backlinks have always been important when it comes to Google SEO and they are not going to lose their importance any time soon. I think a lot of webmasters and bloggers today know this for a fact that the number of backlinks they have acquired for a particular webpage or blog will directly affect its search engine rankings and try to get as many backlinks to their pieces as they can to get to the top. And in order to do so, they often, unknowingly, make use of bad link building techniques or practices which hurts their backlink profiles rather than improving it. Are you constantly building links for your blogs or webpages but are seeing little to no effect on its search engine rankings or the traffic they receive? 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Not checking the domain authority of a website Getting a low-quality backlink for your content is even worse than not building backlinks for it at all! So, making sure that the website you’re trying to get a link from is of high-authority becomes important.But how do you figure out if a website in question is high or low on authority? By using tools out there that can provide you with such kind of functionality. ‘Domain Authority’ is a term coined by Moz to give users a basic idea of how strong a domain’s position is on SERPs and how likely it is to rank at the top of Google based on a scale of 0 to 100. It ranks websites on some of the most prominent factors (40 to be exact) Google takes into account to rank a webpage or blog on the result pages. Strive to vouch for the backlink of a website with a domain authority of at least 30 above to see a favorable effect in your search engine rankings over time. 3. 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Comprehensive Guide on Google Ad Sets
Welcome to the world of Google Ads, where the power of advertising meets the vast online audience of billions. With Google processing over 8.5 billion searches every day, it's no wonder that businesses like yours are eager to leverage this platform to reach their potential customers. In this article, we'll provide you with a comprehensive guide, along with a handy template and planner, on how to start with Google Ads for your business. We'll take you through the ins and outs of setting up Google Ads campaigns, exploring features specific to the platform, and, most importantly, optimizing your campaigns to achieve the best possible from running Google Ads. So, whether you're new to Google Ads or looking to enhance your existing advertising efforts, this article will serve as your go-to resource for all things Google Ads. Get ready to discover the power of Google advertising and unlock its potential for your business's growth. Read on to learn how to harness the power of Google Ads and make your online advertising a resounding success. What is Google Ads? Google Ads is a highly efficient pay-per-click (PPC) advertising platform that empowers advertisers to maximize their online presence. By strategically running ads on Google, businesses can effectively drive qualified traffic to their websites and connect with potential customers actively seeking products or services similar to what they offer. With Google Ads, you have the opportunity to enhance your website's visibility, generate a higher volume of inquiries, and even boost foot traffic to your physical stores. As you continuously run ads on Google, you gain valuable insights and data that enable you to analyze and optimize your advertising campaigns, ensuring they resonate with your target audience and reach a broader pool of potential customers. Leveraging the power of Google Ads allows you to tap into Google's extensive network and capitalize on the immense search volume it handles daily. By effectively running ads on Google, you can unlock the true potential of your online advertising efforts, driving growth and success for your business. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call How Do Google Ads Work? Google Ads is a seamless collaboration facilitates a mutually beneficial ecosystem where advertisers can generate revenue while offering customers products and services that align with their needs. Let's get into the intricacies of how Google Ads operates, unraveling the intricate process that drives profitability and connects businesses with their target audience. Advertisers Bid on Keywords in Google Ads: At the heart of Google Ads lies the fundamental concept of keyword bidding. Advertisers engage in an auction-like process, submitting bids to signal their interest in displaying ads for specific keywords on the Search Engine Results Pages (SERPs). Keyword bids vary widely, ranging from modest amounts to substantial investments per keyword. Advertisers typically establish a daily budget, enabling them to allocate funds to individual keyword bids strategically. Remarkably, regardless of business size or available resources, Google Ads empowers advertisers to tailor their ads to suit their budgetary constraints. The user-friendly Google Ads tool facilitates seamless financial management, allowing businesses to remain within their monthly expenditure caps and offering the flexibility to pause or terminate ad spending as needed. The Potential Customer Searches for a Keyword in Google: With an intent to discover relevant information or solutions, potential customers initiate searches by entering keywords into Google's search bar. Upon execution of the search, the SERP displays ads that closely align with the search query's purpose. The positioning of these ads predominantly depends on an essential metric known as ad rank. Google Shows Ads Based on Ad Rank: Behind the scenes, Google expeditiously engages in a process called ad rank, orchestrating the positioning of ads within seconds. By evaluating the quality score of keywords and the bid amounts submitted by advertisers, Google efficiently assigns rankings from the first position to the total number of available ad spaces on the SERP. This meticulous assessment enables Google to present users with ads that are most likely to resonate with their search intent. Potential Customer Engages with Ads and Makes Decisions: Upon viewing the ads displayed on the SERP, potential customers embark on their decision-making journey. They may opt to click on an ad they perceive as the best match for their search intent, leading them to the advertiser's website. At this critical juncture, customers may proceed to make a purchase, explore further offerings, or navigate back to the SERP to explore alternative options. Alternatively, customers may choose to conclude their search without clicking on any ads or making a purchase. What are Google Ad Sets? Google Ad Sets are a powerful feature within Google Ads that allows advertisers to organize their campaigns and ads based on specific groups of keywords or themes. By grouping related keywords together, advertisers can create targeted ads that align with the intent and interests of their audience. When it comes to optimizing your Google advertising strategy, creating separate Ad Sets for different keyword groups is crucial. This approach allows you to customize your ads based on specific search terms, ensuring that the right message reaches the right audience. Furthermore, advertisers can allocate a specific budget and bidding strategy to each group, enabling better control and optimization of their advertising efforts. This segmentation helps ensure that the right ad is shown to the right audience, maximizing the chances of generating relevant clicks and conversions. By creating separate Google Ad Sets, advertisers can closely monitor the performance of each group and make data-driven decisions to improve their campaigns. They can analyze key metrics such as click-through rates, conversion rates, and return on ad spend for each Ad Set, allowing them to identify top-performing groups and optimize their budget allocation accordingly. Google Ad Sets also provide flexibility in ad customization. Advertisers can create tailored ad copy, extensions, and landing pages for each group of keywords, ensuring that the messaging is highly relevant to the targeted audience. This level of personalization enhances the user experience and increases the likelihood of engagement and conversion. ] Turn website into high paying customers We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you Set up a 1:1 strategy call How to Run Google Ads? It is rather easy to create ads with Google if one followd the steps well. Running Google Ads involves several steps to set up and manage effective advertising campaigns. Here is a clear and informative guide on how to run Google Ads: Sign up for Google Ads: Visit the Google Ads website and sign up for an account. If you already have a Google account, you can use that to log in. Setup your Google Adwords campaign: Click on "Campaigns" and then select "New Campaign." Choose your campaign goal, such as website traffic, sales, or brand awareness. Select the campaign type that aligns with your goal, such as Search, Display, or Video. Define your target audience: Specify who you want to reach with your ads. Determine the geographic location, language, and demographic characteristics of your target audience. This helps ensure your ads are shown to the right people. Choose keywords: The primary key on how to run google advert successfully relies greatly on this step. Identify relevant keywords that your target audience is likely to search for. These keywords will trigger your ads to appear on the SERPs when users search for them. Use keyword research tools to find popular and relevant keywords. Create compelling ads: Write compelling ad copy that highlights your unique selling points and entices users to click on your ads. Include keywords in your ad headlines and descriptions to improve relevancy. Set your budget: Determine your daily budget, which is the maximum amount you're willing to spend on your ads each day. Google Ads offers different bidding options, including manual CPC (cost-per-click) and automated bidding strategies. Optimize your campaign: Continuously monitor and optimize your campaign for better results. Regularly review your campaign performance, adjust your keywords and bids, test different ad variations, and refine your targeting to improve the effectiveness of your ads. Track and measure results: Utilize the tracking and reporting features in Google Ads to measure the performance of your ads. Monitor metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to assess the success of your campaigns. Remember, the question of how to run an ad on Google successfully is answered by the question of how to set up a Google ads campaign. It requires ongoing optimization, testing, and refinement. Stay up to date with the latest best practices and leverage the available tools and resources to make the most out of your advertising efforts. Factors That Affect Your Google Ads Campaign If you are wondering about how to put your Google Ads campaign on the top, you need to learn how to do your Google adverts the right way. One thing to always be mindful of is that this is a longer game that needs to meticulous planning and watchful consideration. Ads capmiagn need constant optimisation and rechecking. Here are a few factors that you should track: AdRank: AdRank determines the placement of your ads based on a formula that considers Quality Score and keyword bids. Quality Score and Keywords: Quality Score is based on ad relevance, CTR, and landing page experience. Select relevant keywords that match searcher intent. Location: Choose a geographic area where your ads will be shown. Consider your physical location or areas where you ship products. Match Types: Broad Match, Modified Broad Match, Phrase Match, and Exact Match determine how closely keywords match search queries. Headline and Description: Craft compelling ad copy that aligns with keywords and addresses the pain points of your target audience. Ad Extensions: Utilize Sitelink, Call, Location, Offer, and App Extensions to provide additional information and enhance your ad's visibility. Google Ads Retargeting: Retarget users who have interacted with your brand but haven't converted yet. Use tracking cookies to display ads to them. Retain your lost customers! get in touch In Conclusion Understanding the factors that influence Google Ads is crucial for running successful and high-performing campaigns. To further enhance your Google Ads strategy and achieve even better results, consider partnering with a trusted digital marketing agency like Saffron Edge. Our expertise in Adwords services can help you navigate the complexities of the platform, optimize your campaigns, and drive meaningful results for your business. So, whether you're a beginner wondering how to make Google Ads work for you or an experienced advertiser looking to take your campaigns to the next level, Saffron Edge can provide the guidance and support you need. ...
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