5 Must-Haves for the Best Marketplace Customer Experience
Feb 08, 2023
Feb 08, 2023
10 min read
10 min read
The e-commerce space is getting vaster and wider by the second, necessitating more and more customers to shop. One of the primary contributors to customer retention is a good customer experience.
Customer experience in an e-commerce business is what regular servicing is to an automobile; it sustains the latter. Customer experience is the manner in which the brand communicates with the customers during their buying journey. This is reflective of a lot of things; your brand identity, ideology, and attention to detail. It determines how you present your company and product to the masses and is a key factor in successfully transforming a potential customer into a sale.
An ecommerce website development agency can help you boost your customer experience in the e-commerce segment by implementing the following 5 simple techniques.
5 Must-Haves for a Better Customer Experience on E-commerce Marketplaces
Conversion rates are determined by several factors, but one of the primary ones is customer experience. Incorporating these 5 pointers will help you greatly.
1. Customer is King
The most generic saying in the marketing world is actually the truest advice for most of the problems one can have in the process. Keeping the customer at the center of the solution makes it easier to come up with a plan that will be well-liked and received by them.
According to a Harvard Business Review survey, a 5% hike in your customer retention shall shoot up the profits by 25%. Organizations that understand the importance of custom retention work towards providing a seamless and break-free customer experience. Rewarding systems can help you with making retention easier. Some techniques to help you are listed below;
- Loyalty points or discount coupons for old customers.
- One great practice that a lot of small businesses have adopted is the practice of sending handwritten and/or customized thank you notes. It adds a personal touch and encourages the customer to shop again by setting a tone of gratitude.
- Referral systems help greatly in getting word of mouth and subsequent conversions
- Gifting to loyal customers is also a great way to encourage more people to shop frequently.
2. Surprise Element
The best part about online shopping is the impromptu sales and the pizzazz. A surprise element can be a great method to enhance a customer’s experience. Free shipping is a great way to delight your customer with low effort because shipping costs are always a bust when it comes to online shopping. A simple gesture like waving off the logistic costs can be simple yet effective.
Always remember that a happy customer is the best form of marketing you can have. When dealing with cart abandonment problems, a cute customized email can do wonders. Subtle things are often the best way to handle such challenges.
3. A Close-Knit Community
Community building ensures loyal customers and a good customer retention level. Brands like Nike, Adidas, Oh Polly, etc., have built up communities that represent their brand identity and simultaneously keep fans loyal to them. Nike and Adidas have increasingly become a part of pop culture itself with their iconic designs and marketing. A similar approach is a smart one because, in the end, everything you do is to represent your brand and what you stand for. A loyal community shall advocate for your services and/or products. Word of mouth is the most effective form of marketing because it involves honest feedback from the users. It increases faith in the brand. This is more than what any form of marketing can do for you.
4. Social Media and the Power of Humour
Social Media is a powerful tool to aid community building and marketing. Especially in industries like e-commerce, social media is an important aspect of brand identity and communicating with the masses. Companies like Durex have excelled in the art of moment marketing and employing humor as a method to pump up their engagement. People engage with their content in great numbers and share it, providing great word of mouth, aiding brand recognition, and increasing brand visibility, all at a nominal cost.
Devote some time and resources into building your social media presence and employ tools that help you connect better with your target audience. Segregate time to interact with the followers and engage with the given feedback.
5. Be Strategic With Your Content
Content is crucial in e-commerce marketplaces because it helps shoppers make informed decisions and can ultimately drive sales. Product descriptions, images, and customer reviews are all examples of content that can greatly impact a shopper's purchasing decision.
Product descriptions should be detailed and accurate, providing shoppers with the information they need to understand the product and its features. High-quality images can also be extremely influential, as they allow shoppers to get a better sense of the product's appearance and features. Customer reviews, meanwhile, can provide valuable insight into the product's performance and quality, helping shoppers make more informed decisions.
In addition to helping shoppers make decisions, content can also help e-commerce marketplaces improve their search engine optimization (SEO) efforts, making it easier for shoppers to find the products they're looking for. This is particularly important for marketplaces with a large number of products, as it can be difficult for shoppers to find what they're looking for without a robust search function.
In summary, content plays a critical role in e-commerce marketplaces, providing shoppers with the information they need to make informed decisions and helping marketplaces improve their SEO efforts. With high-quality product descriptions, images, and customer reviews, e-commerce marketplaces can create a more engaging and effective shopping experience for their customers
In Conclusion
E-commerce is a great space to thrive, but you need the right formula for it. Saffron Edge provides a comprehensive range of e-commerce services to help businesses establish and grow their online presence as Saffron Edge is best ecommerce website development company. From website design and development to digital marketing, they offer a wide range of solutions that can help businesses increase sales, improve customer engagement, and streamline their operations. Whether you're a small business just starting out or an established business looking to expand your online presence, we can help. Reach out today!
4 Top Tips to Boost your Content Marketing Strategy
Traditional marketing practices, tactics of door-to-door sales, or cold calls are the things of the past. They are no longer effective in this fast-paced digital world. Now, content marketing has become the new way to reach customers. It has made an astounding impact on the marketing industry. Content marketing is more than just preparing, sharing, and distributing content in order to generate leads, improve branding, connect to a large audience and achieve marketing goals. A content marketing strategy analyzes or inspects the different ways content marketing can be used across a consumer’s journey along with their varied experiences. But in order to boost this strategy, you need to go beyond this. So, let's take a look at these 4 useful tips that will improve your content marketing strategy: 1. Style your content attractively Sometimes reading content online can be boring so make sure you put extra effort to style your articles effectively. Keep it short and simple. Divide the sections of your content with short, compelling headings and subheadings, and try to keep your paragraphs crisp and brief. Use bullets or pointers to present the content as a list, this will help your readers to get drawn to these bulleted texts. Also, have thorough research on the topics related to your industry and look for sources of inspiration. 2. Try to create more visual content Visual content simply means content with pictures and videos. Visual content always performs better than any other type of content when it comes to sharing. This simply means that if your content posts and links are not getting enough shares, you could change them to visual content. Create custom images, infographics and share video tutorials to improve your content outreach strategy. 3. Improve your promotional efforts For you, your content should be like a living thing: It needs to be supported and nurtured in order to grow properly. This simply means that your promotion efforts are equally important for a successful content marketing strategy as your content creation efforts. All sources that you have used to create content, whether original or curated, should be given a chance to be promoted and shared within their circles and on specific channels. 4. Share your content at the right time The time to share your content is very critical regardless of how attractive or appealing your content may be. If you are sharing your articles or content at a time when most of your audience is at work or asleep, there is a big chance that your content might not get the number of shares it really deserves. To know more about content marketing services and the latest digital trends of marketing, Contact us! ...
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Five ways through which AI enhances customer journey and boosts conversions
AI is no longer science fiction and a part of Hollywood movie scripts only as it is now being used extensively in a wide array of fields. By the look of things, AI still might look like in the infant stage, but according to a report, it has been found that 37% of the businesses are already using AI, and it is currently a $62 billion market. But for many marketers and sales professionals, AI comes with a caveat of failure, which is why they are using a cautious optimism towards it. Both doubt and lack of innovation are the two perpetrators that stop marketers from unlocking the power of AI for improving the customer journey and uplifting the conversion rate. Source: Unsplash Solutions AI-powered CRM and Customer Data Platform have even wiped out the high cost that was earlier associated with AI. That is why savvy marketers are no longer procrastinating the implementation of AI in their marketing plans. With AI becoming ubiquitous in the marketing realm, it has become essential to master this art. Therefore, in this article, we have discussed the top 5 ways through which AI is currently improving the customer experience. The AI revolution in marketing and sales Most companies are already enhancing customer experience through automation and data analytics, but AI enables machines to keep improving, and it goes beyond just automation and data analysis. The AI tools allow the computer to analyze a large volume of data, make complicated decisions, identify human speech and response, comprehend human behavior, and much more. The AI tool's capabilities can be precious for any company. They are always trying to shift between the changing market landscape while matching the pace with changes in technology, demand, and customer behavior. Source: Unsplash One of the best examples of AI implementation in marketing will be Amazon. A visit to the eCommerce site of Amazon quickly demonstrates how AI is being leveraged by Amazon to recommend products based on products you search, click and buy. And because of the success with AI, Amazon already invested $21.9 billion in AI in 2020 alone. Well, all this is just a glimpse of how companies are using AI. From SEO and searches to Ad targeting and chatbots, AI is being used in numerous ways, and it all comes down to enhancing the customer experience. Five ways AI is helping brands improve customer experience AI provides you with better insights related to your customer. Source: Unsplash With both AI and machine learning on an even keel, brands get the power of garnering and analyzing behavioral, social, and historical data, which allows the brands to understand their customers in a much better way. With AI by your side, you no longer have to be confined to the current limitation or ability of the coding of your analytical software as AI keeps on improving and learning from the data it probes. The new-age ability of AI helps companies crunch gigantic amounts of data, and the AI even does the heavy lifting on data cleansing and aggregation. This frees up the company's internal resources, which earlier was bogged down with data analysis, and both the marketing and sales team can narrow down their focus on customer behavior. Building profiles and models through AI helps make vital predictions regarding what the customer is going to buy, which type of image they are going to search for, and even what they are going to browse on the internet. Quick and improved customer service through AI-powered chatbots Gone are those days when customer service was limited to a tech team sitting behind the desk, answering queries over the phone, typing solutions in chat boxes, and replying to customers' issues through emails as the power of AI has helped us to flock to the era of chatbots. If you think chatbot is still a new kid on the block, then think again, as 40% of the companies are already using chatbots on their websites or apps. But this is not it, as even the ability of chatbots increases with time. Nowadays, chatbots can handle 68.9% of chats from start to finish. But how is it helping in improving the customer experience? Earlier, limited resources and budget thwarted companies from providing round-the-clock customer support, but now, such perpetrators of better customer service are being abandoned with the help of AI-powered chatbots. But round-the-clock support isn't just a good CX; it is a table stake in the current market. Most customers don't want to wait until you open your doors so that they can get questions, answers, and queries resolved. That is where AI is improving the way customers interact with a business. That is why 78.2% of the customers have a neutral or positive experience with chatbots. Building the trend of automated life assistance If you don't have an aversion to gadgets and if you love making your life easier, then you must have used Alexa, Google Home, Echo, or similar robotics AI to turn on your favorite music or dim the lights. But nowadays, companies are using these robotics AI for improving the customer experience. For example, many banks have already started using Alexa and Google Home to automate bill-payment and schedule transfers with just voice commands. Stores allow their customers to order products through the robotic AI, and movie theaters integrate with Alexa and Google Home to book movie tickets. Source: Unsplash An approach like this is promoting the culture of self-service among customers. It is being accepted with enthusiasm in every market. It makes processes quicker, and there is no need to always get in touch with a representative from the company. And with 20 million people in the U.S having more than one Echo, one doesn't need to worry about a slowdown in the robotic AI trend while investing in it. Making hyper-personalization easier for even SMEs Hyper personalization keeps real-time data and AI on an even keel to deliver content that is specifically relevant to a customer rather than rehashing the same content for every customer. Conversational AI is helping brands in providing hyper-personalized experience, and it is also a much more convenient and quicker way to interact with the business. In addition to making the conversation and content delivery more personalized, AI can help eliminate the pain points in the customer journey. Some of these pain points that customers want to shrug off are re-confirming the phone number explaining the same problem repeatedly to different representatives. AI connects with the entire history of conversation and previously stated inventions, and it then eliminates the chances of the customer griping about the service provided by the company. A sense of support for customers with assistance on each buying stage Both Artificial Intelligence and Machine learning promote and support natural language processing or NPL. The NPL is one of the branches of AI that equips computers to understand the text and spoken words in a similar way a human does. With such an ability in the system, brands can organize, optimize and generate content quicker than they did the entire thing with the traditional method. Such type of quick content generation helps customers by successfully guiding them throughout their journey with ease. A fragmented experience can deter customers from purchasing a product, which you can overcome with the help of AI while enhancing the customer experience. Takeaways Artificial intelligence is not a perpetrator planning to overtake the world, nor is it there to snatch jobs from employees, as this is also a big concern. AI opens many doors of opportunities for businesses and allows them to level up the playing field, especially when providing a world-class customer experience. From taking advantage of real-time data to equipping brands with the power of predictive analysis, there are so many things that one can achieve through AI that makes the possibilities limitless. Get in touch with our experts to know more! ...
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Top 15 Google Ads Agencies In 2024
Are you looking for the perfect Google Ads agency to help you boost your paid search campaigns' return on investment (ROI)? With so many options, we have researched and curated a list of exceptional Google Ads agencies that can help you achieve your PPC goals with the Google AdWords Campaign. These agencies deliver precisely targeted and well-optimized Digital Campaigns that maximize your ROI. Check out our top 15 Google Ads agencies in 2024 below! 1. Saffron Edge Saffron Edge is a certified Google Ads agency that aims to help DTC, E-commerce, and SaaS brands achieve exponential growth. Whether you're targeting a single keyword or a whole range of them, we'll work with you to develop a Google Ads campaign that delivers results while staying within your Google Ads Budget. Along with our Google Ads services, including using Google Analytics and Google Tag Manager, we offer other digital marketing and web development services to help your brand succeed. Learn more about our offerings and achievements here! Key Features Pay Per Click Social Media Marketing Email Marketing Amazon PPC Google Display Ads SEO services Pros Personalized Approaches: Our approach is unique, personalized, and data-driven, allowing us to deliver outstanding client results. Thorough Research: We conduct thorough research, adapt to changes in our clients' businesses, and offer a wide range of marketing solutions across various industries. Adaptability: Our plans are crafted to adjust and grow alongside the client's business, offering scalability for sustained success. Diverse Industry Insight: Our expertise extends across B2B SaaS enterprises, direct-to-consumer brands, e-commerce, and start-ups, underscoring our diverse skill set and flexibility. Global Reach: Our team has the expertise to manage clients on an international scale and deliver exceptional results, regardless of their location. Ratings 2. Grow My Ads Grow My Ads emerges as the data-driven Google Ads agency specializing in lead generation and eCommerce. With a sharp focus on results, Grow My Ads addresses common advertiser challenges and optimizes Google Ads Campaign Structure for maximum conversions and ROI. Key Features Pay Per Click Lead Generation Updated Strategy A roadmap review Pros Focused Solutions: Grow My Ads specializes in lead generation and eCommerce, delivering targeted solutions aligned with the specific goals of businesses in these domains. Results-Driven Approach: The agency is dedicated to delivering tangible results, whether increasing conversions, improving ROI, or maintaining a competitive edge in a challenging market. ROI-Centric Scaling: Grow My Ads excels in assisting businesses to scale their advertising efforts while focusing on ROI, addressing the challenge of expanding budgets without compromising efficiency. Cons Potential Cost Consideration: Specialized services may come at a comparatively higher cost, especially for businesses with limited budgets. Ratings 3. Smart sites SmartSites has expertise in developing successful Google Ads strategies for brand promotion. Applying their extensive experience their proficiency in Google Ad Sets and PPC services attract loyal customers through targeted and effective advertising. Key Features Pay Per Click Search Engine Optimization Advertising Social Media Marketing Web Design Pros Proven Success: SmartSites has consistently demonstrated excellence in delivering successful digital marketing campaigns. Free Consultation: SmartSites offers a free consultation to understand your business and tailor strategies for optimal results. Cons Potential High Budget: Businesses with constrained budgets should weigh the potential higher cost associated with engagement. Customer Experiences: Individual client experiences may differ, with varying expectations and challenges possibly influencing satisfaction levels. Ratings 4. PPC Boost PPC Boost is a PPC Agency located in Denver, CO, that specializes in helping brands scale on top platforms such as Google, Facebook, and Amazon. Specializing in optimizing return on investment (ROI), they excel in the E-Commerce, SaaS, and B2B/Lead Gen sectors, positioning themselves as a versatile partner for businesses across diverse industries. Key Features Google Ads Work Google Shopping Facebook Ads Bing Ads Pros Results-Driven: An agency obsessed with ROI, impactful and measurable results. Versatile: Adaptable to both Fortune 500 brands and startups. Proven Track Record: Impressive stats showcase consistent and substantial value. Cons Higher cost: While ideal for 7 and 8-figure brands, businesses with smaller budgets may find the advanced scale of PPC Boost less suitable. Ratings 5. Disruptive advertising Disruptive Advertising Agency is a top-rated PPC and digital marketing agency that challenges industry norms to deliver long-term results. They're known to e-commerce businesses for their team of PPC experts and prioritize strategic partnerships over conventional practices. Key Features Pay Per Click Email Marketing Search Engine Optimization Social Media Marketing Pros Proactive Approach: Disruptive Advertising Agency is known for its proactive and strategic partnership model that drives long-term online success for clients. Client Dedication: The agency takes a limited client count and prioritizes long-term growth partnerships. Cons Limited Availability: Disruptive Advertising has limited availability for new clients, resulting in longer wait times for onboarding due to their commitment to a limited client count. Ratings 6. Ninja Promo NinjaPromo is a digital marketing agency that helps brands achieve their marketing goals with innovative and multi-channel solutions. They offer PPC services to achieve the desired results. Key Features Social Media Marketing Mobile & App Marketing Advertising Digital Strategy Pay Per Click Search Engine Optimization Video Production Pros Flexibility: NinjaPromo's adaptive strategies guarantee relevance in the ever-evolving digital marketing landscape. Data Driven Approach: With a focus on data-driven marketing services, precision targeting is guaranteed. Cons Service Limitation: Although NinjaPromo excels in certain industries, its expertise may not be as attractive to businesses operating in other sectors. Ratings 7. Thrive Thrive is an online marketing agency that helps businesses grow by providing expert solutions that deliver measurable results. As a Google Partner, they offer diverse services, including Google Ads Extensions and PPC campaigns. Key Features Search Engine Optimization Pay Per Click Social Media Marketing Web Design Pros Client-Centric Approach: Thrive provides a client-centric approach, proven expertise, and a transparent process. Proven Expertise: Thrive is a digital marketing agency with proven expertise as a Google Premier and Bing Ads Accredited Professional partner. They are also experts in MailChimp and Yext. Transparent Process: Thrive has a transparent and proven process to guide clients every step of the way. Cons Possibly Premium Pricing: Thrive's services may be more expensive than those of some smaller or less experienced competitors. Ratings 8. Ignite Visibility Ignite Visibility is a leading agency in the digital marketing industry that offers PPC services. The agency has demonstrated a history of successful outcomes for its clients and has effectively employed its own unique strategies to thrive in the fiercely competitive market. Key Features Search Engine Optimization Pay Per Click Email Marketing Social Media Marketing Pros Recognition: Featured in major industry publications like Entrepreneur, Inc., NYT, and Forbes. Cons Possible Premium Pricing: Clients may expect premium pricing compared to some smaller or less specialized agencies. Resource Allocation: Large client portfolio may lead to longer onboarding times. Ratings 9. LYFE Marketing LYFE Marketing, a leading social media marketing agency that specializes in social media management, advertising, PPC management, and search engine optimization. They are recognized as a Certified Google Partner, providing services to drive traffic and conversions through the use of Google Search Ads. Key Features Social Media Marketing Advertising Email Marketing Pay Per Click Ecommerce Marketing Video Marketing Pros Proven Results: Demonstrated success in delivering substantial sales growth for clients through various channels for your digital campaigns. Diverse Service Offering: Comprehensive services cover social media, PPC, and SEO, providing clients with a one-stop solution. Strategic Approach: LYFE Marketing utilizes the most relevant and effective social media marketing strategies tailored to each business's unique needs. Cons Possible Premium Pricing: Clients may expect premium pricing compared to some smaller or less specialized agencies. Ratings 10. Jump fly JumpFly is a highly reputable digital advertising agency that specializes in developing, implementing, and managing effective digital advertising strategies for businesses. They are a leading agency in the industry that specializes in setting up and managing PPC accounts for Google Ads and Google Search, ensuring that businesses get the best possible return on their investment. Key Features Pay Per Click Search Engine Optimization Social Media Marketing UX/UI Design Pros Industry Recognition: Partnerships with major platforms and a high BBB rating affirm JumpFly's industry standing. Complete Solutions: The full-service approach covers digital advertising and SEO management. Referral Incentives: The generous referral program encourages client engagement and loyalty. Cons High Pricing: Clients may expect premium pricing compared to some smaller or less specialized agencies. Ratings 11. Ernst Media Ernst Media is a digital marketing agency, leveraging over 15 years of experience to build and grow products and brands. The agency specializes in paid search, social media, and display advertising and is committed to delivering measurable results for its clients. As a Certified Google Partner, Ernst Media offers a wide range of services, including search ads, display ads, and shopping ads, all designed to help businesses achieve their marketing goals. Key Features Pay Per Click Social Media Marketing Pros Certified Partnerships: Google and Facebook certifications validate Ernst Media's competence in digital marketing. Weekly Optimization: Focuses on continual testing and optimization to guarantee consistent improvement in ad performance. Cons Limited Service Offering: The agency's specialization in paid search, social, and display may mean a more focused but narrower range of services compared to full-service agencies. Ratings 12. Volume Nine Volume Nine is a specialized digital marketing agency that creates and manages custom campaigns to help businesses stand out online. They offer expertise in crafting and managing Google Ads campaigns that generate measurable results and maximize visibility. Key Features Social Media Marketing Search Engine Optimization Content Marketing Pros Unique Approach: Volume Nine's rejection of conventional agency models sets it apart, delivering custom campaigns and treating clients' marketing as a personal investment. Adaptability: The agency's adaptability and commitment to understanding and overcoming clients' challenges foster long-term partnerships. Results-Driven: A focus on delivering tangible results, breaking limitations, and utilizing innovative ideas underscores Volume Nine's commitment to client success. Cons Limited Services: Specializing in social media, SEO, and Google PPC may limit the range of services compared to agencies offering a broader spectrum. Ratings 13. Rankifyer Rankifyer is an SEO agency that provides link-building and guest-posting services. Rankifyer makes the process of purchasing backlinks from top-authority publishers as seamless as possible. Key Features Search Engine Optimization Pros Specialized Services: Rankifyer's focus on link building and guest posting allows for a concentrated and specialized approach. Improved Rankings: By emphasizing reliable link building, Rankifyer aims to contribute to improved search engine rankings for its clients. Cons Limited Service Offering: The agency's specialization in link building and guest posting may limit the range of services compared to full-scale SEO agencies. Ratings Not Available 14. 120/80 120/80 is not just numbers. This agency specializes in data-driven PPC management and tailors digital marketing solutions to amplify lead generation and conversion metrics. Key Features Pay Per Click Social Media Marketing Pros Analytics Expertise: Meticulous setups and intuitive dashboards showcase a depth of expertise in handling complex digital data. Sector Focus: Specialization in Higher Education, Healthcare, and eCommerce sectors adds a layer of industry-specific insight and understanding. Cons Niche Focus: Specialization may limit service breadth compared to versatile agencies. Ratings 15. SEO Tonic SEO Tonic is a full-service online marketing agency. The agency boasts a team of over 55 experienced web professionals serving more than 300 active clients globally. Key Features Search Engine Optimization Social Media Marketing Pros Large Experienced Team: A team of over 55 professionals ensures expertise and reliability in service delivery. Global Client Base: Serving more than 300 active clients worldwide demonstrates the agency's widespread reach. Cons Higher Pricing: A large and experienced team might reflect higher pricing compared to smaller agencies. Ratings ...
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