16 Best Email Automation Tools to Transform Your Business
Oct 03, 2024
10 min read
Do you want to find the most effective email automation solutions for your company?
We know how much time you invest in your email campaigns daily. Also, we understand that you do not wish to repeat the same work for every subscriber.
That is why we’re here to tell you there’s an alternative method for managing those repetitive marketing procedures.
What you need is the right email automation tools.
This blog will cover the top 16 email automation tools that can elevate your business to new heights.
What is Email Automation?
Email automation involves sending emails at specific intervals or when a user takes certain actions or fulfills specific conditions. This automation streamlines reaching out to customers and prospects, allowing businesses to send targeted, timely, and relevant messages without manual intervention.
With email automation, you can nurture leads, retain customers, and drive engagement by sending personalized content immediately.
Advanced features such as email verification, A/B testing, sophisticated automation for targeted campaigns, and comprehensive reporting tools enhance functionality for users, making these tools invaluable for both beginner and advanced marketers.
For example, you can utilize it to send welcome emails to new subscribers, reminders about abandoned carts to buyers, or reactivation emails to inactive users.
By automating routine processes through marketing automation services , marketers can focus more on crafting compelling narratives and building meaningful connections with their audience.
The Benefits of Using Email Automation Tools
With the help of marketing automation specialists , businesses can improve efficiency, enhance customer engagement, and gain valuable insights to optimize their email marketing campaigns by leveraging the benefits of automation tools.
Many of these tools offer free trial offers, allowing businesses to assess their features before committing financially.
Improved Efficiency
Email automation streamlines sending targeted messages to segmented audiences, saving businesses time and resources. Companies can focus on more strategic aspects of their email marketing campaigns by automating repetitive tasks such as sending welcome emails, nurturing leads, or following up with customers.
Enhanced Personalization
Email automation allows businesses to deliver more personalized and relevant content to their subscribers based on their interactions and behaviors. By setting up automated triggers and workflows, companies can tailor their emails to specific segments, increasing engagement and higher conversion rates.
Increased Engagement
Automated emails can be timed and sequenced to reach customers at optimal moments, increasing the likelihood of them opening, reading, and acting on the emails. By delivering timely and relevant content, businesses can enhance customer engagement and build stronger relationships with their audience.
Consistent Communication
Email automation ensures businesses maintain regular communication with their subscribers without manual intervention. Whether sending newsletters, product updates, or promotional campaigns, automated emails help maintain a consistent and ongoing dialogue with customers, keeping the brand top-of-mind.
Better Segmentation and Targeting
Through email automation, businesses can segment their email lists based on demographics, behaviors, or preferences, allowing for more targeted and personalized messaging. By sending the right content to the right audience at the right time, companies can improve their email campaign performance and drive higher conversions.
Data-Driven Insights
Email automation tools provide valuable data and analytics on open rates, click-through rates, conversions, and more, allowing businesses to track the performance of their email campaigns in real time. These insights can help companies make informed decisions, optimize email strategies, and continuously improve customer communication.
Let’s break through your revenue hurdles
We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals.
16 top email automation tools for success
Choosing the most appropriate email automation tool is very important in determining the success of your email marketing campaigns.
Here are 16 top email automation tools to help transform your business: The list includes some of the best marketing automation software available, tailored to different business needs.
1. OptinMonster
OptinMonster is a premium WordPress plugin that revolutionizes how businesses collect and segment emails. For marketers looking to increase conversions, OptinMonster offers an extensive range of tools to create high-converting opt-in forms, pop-ups, and other lead-generation tools.
With its powerful targeting and segmentation capabilities, you can ensure your marketing messages reach the right audience at the right time.
OptinMonster has Exit-Intent Technology, which detects when a user is about to leave your site and triggers a targeted campaign to keep them engaged. Additionally, the drag-and-drop builder allows for easy customization without the need for coding skills.
Pricing: At $9/month (billed annually).
2. RafflePress
RafflePress is a unique tool for managing contests and giveaways on blogs and social media. This WordPress plugin is perfect for businesses that want to grow their email lists by leveraging contests' viral nature.
With RafflePress, users can easily create and manage contests, encouraging participants to take specific actions, such as subscribing to a newsletter, following on social media, or sharing the contest with friends.
RafflePress stands out because of its intuitive drag-and-drop builder, which allows users to create contests in minutes. It also synchronizes well with the most commonly used email marketing platforms to ensure all participants’ data is imported into your email lists.
Pricing: At $39.50/month (billed annually), RafflePress is a fun and effective way to grow your audience and increase engagement.
3. Constant Contact
Constant Contact is one of the most beginner-friendly email marketing automation tools. It’s designed for small businesses and individuals needing a straightforward solution to manage email marketing campaigns.
Some features include email templates, list management, and analytics that help evaluate campaigns.
Constant Contact's extensive customer support, including live chat, phone support, and community forums, sets it apart. This makes it an excellent choice for those new to email marketing who need extra help getting started.
Pricing: Its pricing starts at $9.99/month, making it an affordable option that doesn’t compromise essential features.
4. Brevo (formerly Sendinblue)
Brevo , previously called Sendinblue, is a multifunctional tool that enables businesses to use email and SMS marketing to reach their target audience.
Its robust automation features allow businesses to create complex workflows based on customer behaviour, such as email opens, clicks, and website activity.
In addition to its email and SMS capabilities, Brevo offers CRM tools, landing pages, and Facebook ads integration, making it a comprehensive solution for small to medium-sized businesses.
Pricing: The platform’s pay-as-you-go pricing model is another advantage. Plans start at $25/month, allowing businesses to scale their usage based on their needs.
5. Drip
Drip is a powerful marketing automation tool designed specifically for ecommerce businesses. It offers features tailored to help online stores build personalized customer journeys.
Drip’s automation workflows are intuitive, allowing users to create complex email sequences that respond to customer behavior in real time.
Another thing that makes Drip stand out is the fact that it is highly integrated with ecommerce platforms such as Shopify and WooCommerce. This enables businesses to monitor the customers’ activities on the website and use the information to send personalized emails.
Pricing: Drip costs $39/month and is ideal for businesses seeking to maximize online sales through effective email marketing.
6. AWeber
AWeber has been a trusted name in email marketing for years, mainly known for its robust email newsletter service. It’s designed to help businesses of all sizes engage with their audience through automated follow-ups and personalized emails.
AWeber’s platform is easy to use, with a drag-and-drop email builder and a library of pre-designed templates that make creating professional emails a breeze.
Another feature of AWeber is the ability to analyze campaign results and make necessary changes based on the data. It also integrates with many other tools and platforms, making it a perfect fit for any marketing technology stack.
Pricing: With plans starting at $19/month.
7. ConvertKit
ConvertKit is popular among professional bloggers and content creators who need advanced CRM features integrated with email marketing. The platform assists users in expanding their audience by providing subscribers with the content they are interested in.
It offers powerful automation tools that allow users to create complex email sequences based on user behaviour and preferences.
One of ConvertKit's key features is its ability to segment subscribers based on their interactions with your content. This makes it easier to send out targeted emails, and this level of personalization can greatly enhance the response and conversion rates.
Pricing: ConvertKit starts at $9/month, making it affordable for those who want to improve their email marketing.
8. ActiveCampaign
ActiveCampaign is a comprehensive email marketing tool that combines powerful automation and CRM integration. It’s designed to help businesses create highly personalized customer experiences across email, SMS, and social media.
ActiveCampaign’s platform is particularly strong in its automation capabilities, allowing users to develop detailed workflows that respond to customer behavior in real time.
This platform has a comprehensive CRM system that assists businesses in better managing their customer relations. ActiveCampaign is a great choice for businesses that want to combine their email marketing efforts with a broader customer management strategy.
Pricing: Starting at $9/month (billed annually), ActiveCampaign offers great value for its features.
9. MailerLite
MailerLite is a user-friendly email marketing tool with a drag-and-drop editor for creating email campaigns. It’s designed for businesses that need a simple yet effective way to manage their email marketing.
It offers features like email automation, landing pages, and pop-ups that can be used to build and manage the subscribers’ lists and interact with them.
MailerLite also has a simple and easy-to-use interface, allowing users to work with the tool and create their campaigns without difficulties.
Pricing: The platform offers a free and paid plan for new users starting at $9/month (billed annually). This makes MailerLite an affordable and accessible option for small businesses and startups.
10. BombBomb
BombBomb is an innovative email marketing tool that focuses on video-powered drip emails. It’s designed to help businesses create more personal and engaging email campaigns by incorporating video content directly into their emails.
BombBomb’s platform allows users to record, send, and track video emails, making it easier to connect with customers on a more human level.
This tool is particularly effective for businesses in industries like real estate, sales, and customer service, where building personal relationships is key. Businesses can use video emails to increase their open and response rates, ultimately driving more conversions.
Pricing: The plan starts at $33/month.
11. Mailchimp
Mailchimp is one of the most popular email marketing automation tools. It provides many tools for businesses to design and conduct email marketing campaigns. It has features for list building, email copy and paste, and automated workflows activated by users’ actions, such as website visits or email engagement.
Mailchimp also provides detailed analytics that can be used to monitor campaign success and make improvements in the future.
Email marketing automation reduces the likelihood of human errors, such as typos and inconsistencies, and audience nurturing tasks, thus improving accuracy and overall content deliverability in the lead nurturing marketing automation initiatives.
Pricing: A free plan is available for small lists, and paid plans start at $11/month.
12. Gumroad
Gumroad is a platform designed for creators who want to sell digital products online. Its integrated email marketing feature makes it ideal for entrepreneurs, artists, and content creators who need a simple way to manage their sales and email marketing efforts.
Gumroad allows users to send email updates to their customers, helping them build a loyal audience and drive repeat sales.
One of Gumroad's key advantages is its simplicity. The platform is easy to use, making it accessible to those who may not have a lot of technical expertise.
Pricing: Gumroad’s pricing is based on a fee per sale, which makes it a cost-effective option for those just starting out and wanting to keep their upfront costs low.
13. GetResponse
GetResponse is a comprehensive email marketing platform that provides the tools for email automation, landing pages, webinars, and CRM integration.
One of GetResponse’s standout features is its calendar-based interface, which makes it easy to plan and schedule email campaigns.
GetResponse has several automation features that let users build intricate processes based on customer actions. This makes it a great choice for businesses that need a versatile and powerful email marketing solution. With the right expertise, you can make your content marketing automation for easy lead nurturing.
Pricing: Plans start at $15.58/month (billed annually).
14. Emma
Emma is an email marketing platform that focuses on personalized campaigns. It is intended to assist organizations in developing and distributing emails relevant to the target audience.
This platform includes tools for segmentation, A/B testing, and automation, allowing businesses to optimize their email campaigns for maximum engagement.
Emma also integrates with CRM systems, making using customer data to personalize email content easy. This level of personalization can increase open and click-through rates, ultimately leading to improved conversion rates.
Pricing: Starting at $99/month (billed annually).
15. Ontraport
Ontraport is a CRM platform with built-in marketing automation features. It is a powerful tool for businesses needing an all-in-one automation solution for managing customer relationships and marketing efforts.
The platform includes email marketing, landing pages, CRM, and e-commerce tools, allowing businesses to manage all aspects of their marketing from a single platform.
Ontraport allows users to create detailed workflows that respond to customer behaviour. This makes it an excellent choice for businesses that want to automate their marketing efforts and focus on building relationships with their customers.
Pricing: Plans start at $79/month.
16. HubSpot
HubSpot is a top-rated marketing hub known for focusing on inbound marketing. Its platform includes many tools, including email marketing, CRM, social media management, and content creation. This makes it a versatile option for businesses that want to manage all aspects of their marketing from a single platform.
HubSpot’s email marketing features are particularly strong and have the highest flexibility of delivering the best outputs using your email marketing automation strategy . The platform includes tools for creating personalized and automated email campaigns.
It also comes with in-depth analytics and reports, helping businesses monitor the success of their campaigns and adjust their plans accordingly.
Pricing: Starts at $45/month.
Conclusion
Email marketing automation tools offer many benefits and can transform your marketing efforts by delivering personalized, timely, and relevant messages to your audience. With the right email automation tools, you can enhance your communication strategy, boost engagement, and drive conversions.
Implementing the right tools in your content marketing strategy can help streamline processes, create better content, and increase engagement.
At Saffron Edge, we specialize in helping businesses seamlessly integrate emails with marketing automation to optimize their marketing efforts and drive growth.
Contact us today and discover how we can help you quickly achieve your revenue goals.
Frequently Asked Questions
What is email marketing automation software?
Email marketing automation software aids companies in automating their email marketing campaigns. It allows users to deliver personalized messages, schedule emails, and track performance without manual intervention. This marketing software streamlines workflows and enhances customer engagement by automating repetitive marketing tasks.
How do email automation tools benefit businesses?
Email automation tools save time by automating repetitive tasks, increase efficiency with personalized and targeted messaging, and improve customer engagement by delivering relevant content at the right time.
What are the top email marketing automation platforms?
The best email automation platforms include Mailchimp, HubSpot, Sendinblue, ActiveCampaign, and GetResponse. Each offers unique features tailored to different businesses.
What features should I look for in an email marketing automation tool?
Important features to consider in an email marketing automation tool include email templates, segmentation capabilities, workflow automation, A/B testing, reporting and analytics, integrations with CRM systems and other tools, personalization options, and deliverability monitoring.
How can email marketing automation tools improve customer engagement?
Email marketing automation tools can improve customer engagement by delivering personalized and relevant content at the right time, sending targeted messages based on user behaviour, automating follow-ups and nurturing sequences, and tracking engagement metrics to optimize communication.
Can email marketing automation tools integrate with other platforms?
Yes, most email marketing automation tools offer integrations with CRM systems, e-commerce platforms, social media channels, and other marketing tools to streamline processes, enhance data synchronization, and create a cohesive marketing strategy across different platforms.
What are some best practices for using email marketing automation tools?
Best practices for email marketing automation tools include segmenting your audience for more targeted messaging, personalizing your emails, testing different subject lines and content, monitoring key performance metrics, optimizing email send times, and ensuring compliance with email marketing regulations.
How can I measure the effectiveness of my email marketing automation campaigns?
Key performance indicators (KPIs) to measure the effectiveness of email marketing automation campaigns include open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, ROI, and engagement metrics such as time spent reading emails or interactions with email content.
Is email marketing automation suitable for businesses of all sizes?
Email marketing automation can benefit businesses of all sizes, from small startups to large enterprises. Its scalability, customization options, and affordability make it accessible and effective for businesses with varying needs and resources.
Drive Exceptional Growth without an In-House Marketing Team
We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you
Share with Friends
Outshine Your Competition Faster
Drive measurable growth through comprehensive, data-driven digital marketing strategies.
Talk to Experts
Buyer Persona And ROI Go Hand In Hand
Buyer Persona - What is it? In simple comprehensive definition, Buyer personas are typical research-based explication and hand written documentation of what customers want from a ,manufacturer or supplier. What their problems are, what they intend to buy, how they think about that product or commodity they desire, and also knowing what goals that drive their actions etc. A comprehensive understanding of all these customer behavioral changes and strategizing your business with regard to it means you have prepared a customer persona. Now the second step is dependent on how you tend to market yourself to them through your products, commodities or services. ROI In View What is 'Return On Investment (ROI)? On the other hand, your ROI is the return on investment. It is a performance measure that is used to weigh and calculate the effectiveness of an investment. Or it can also be described as medium that is used to compare the efficiency of an investment after considering the exact investment cost. ROI is calculated in a simple way, the profits on an investment divided by the cost of the investment. Whatever outcome it gives is taken as the Return on the investment and it is traditionally expressed in ratio of percentage. How Does ROI And Buyer Persona Relate? Buyer persona and the return on investment should go in hand since both elements focuses on satisfying the potential customer. Until a business person and marketer has a comprehensive idea on what the problems of the audience are, it is seamlessly difficult to figure out where to come in from. What to produce, what service to offer, which solution to provide and above all what type of technical content he should develop for the persona. Here are comprehensive reasons why the buyer persona should inter-connect with to ROI It Helps The Business Person In Decision Making (Buyer Persona) Decision making for the business owner might be somewhat difficult if he does not have a clear understanding on the buyer persona. In this case, he has some good deal of investment cash in his custody; but finds it difficult to know what the mind of the customers is. He also does not know what to produce for them (what their requirements are), and also what platform through which it is easy to convince them into taking action. It Helps The Customers Outsourcing Do you think customers would find it easy to outsource for goods, services and solutions to their insatiable desires and problems without corresponding marketers getting it right? This is impossible. When the ROI and Buyer persona works in hand with each other. It will undoubtedly be easier for both parties to excel with so much hassles. For example, buyers can easily find solutions and remedies to problems any moment in time they seek for it. Reason being that the corresponding marketers have positioned themselves accurately for their customers to find them with ease; this happens after they must have successfully outsourced and collated their personas. It Aids Accuracy In ROI Calculation Calculating your ROI would be a little bit easier when your buyer persona and ROI simultaneously at hand. Once you have an idea on what the problem of the customers are, you can easily tailor your services with regard to them, accurately estimating the investment cost. ...
read more
5 Proactive Content Marketing And Planning Trends To Follow
Digital marketing is the form of content marketing, marketing automation, paid advertising and mobile optimization will all continue to grow in the coming years. Some of the new marketing trends that’ll see the light of the day in 2016 are: 1. Digital Marketing is not a niche channel anymore Digital has become so mainstream and central to marketing, that it does not require niche treatment. Findings released by Gartner about their study concerning digital marketing clearly prove the above point. Marketers have stopped making a distinction between offline and online marketing disciplines. Today marketing is a mixed effort of both the platforms as people opt for digitally-led experiences and traditional advertising. B2B firms, like their B2C counterparts, have begun to realize that they have numerous tools, tactics, and channels to reach and engage their target audience. 2. Advocate Marketing Until now B2B marketers were focusing a lot of time and effort on the pre-purchase part of the customer journey. But increasingly, firms are realizing success by also concentrating their efforts and energy on providing value beyond the sale, with the aim that the client will turn into a promoter- an advocate who wilfully refers your business to others and provides references. Referrals have long been considered a valuable form of marketing, and are popular for delivering qualified leads that tend to become clients and are loyal to the business for a long period of time. While loyalty programs have become a staple in retail marketing, we are seeing a new version of them being adopted by B2B businesses. Advocate marketing software platforms such as Influitive and CustomerAdvocacy help marketers in building advocacy relationships with clients by increasing social media engagement, generating reviews for their products, and capturing referrals. These platforms make the use of customized portals and allow firms to invite their best customers to participate in challenges and provide feedback to earn gifts like badges, special event invitations, and award ceremonies. 3. Search Budgets Shift to Content A report released by PulsePoint and Digiday found that budget allocations for content marketing are bound to increase by 59 percent, far outpacing search and social budgets. Search engines are rewarding websites with high quality and relevant content much more than companies who have merely invested in the technical aspects of SEO. Today rankings are more independent of technical SEO and more about creating content that people are searching for in order to earn rankings. Rankings are also affected by providing content for long-tail keywords that now contribute to 70% of the search traffic. So while SEO and SEM will still have a role in a B2B marketer’s budget, the trend will be more about providing content that entices the target audience. 4. Online Advertising Disruption Even though Google is moving towards promoting display video ads in search engine result pages, the year ahead should make for some major disruption in the online advertising space. A recent report published by Pagefair and Adobe found that ad blocking in the US grew by 48% from last year and there are now almost 198 million active ad-block users around the world. Another major trouble to the B2B marketers was that click-through rates were massively declining across all ad formats and placements is only 0.06%. So this clearly reinforces that users are annoyed with content that is not relevant to them or that they don’t seek in the online space. Another trouble to the advertisers is caused by the Bot-frauds that have been estimated to cause a loss of $6.3 billion dollars to the industry globally. The research conducted by WhiteOps and the Association of National Advertisers recently analyzed over 3 million websites and found that bots accounted for 23 percent of video ad impressions, 11 percent of all display impressions, and 19 percent of all retargeted ads. Even after all this, online advertising is not going to disappear anytime soon, but ad-blockers, bot-frauds, and excessively low click-through rates are still going to haunt many B2B marketers. 5. Email Marketing is Alive! Many people predicted the death of email marketing, but the research data shows quite the contrary. According to the research conducted by Gigaom Research, marketers still rank email as the most effective tactic for conversions, awareness, acquisition, and retention. While many B2B firms have stepped up their email marketing campaigns, others have not leveraged email marketing to its full potential. In 2016, we’re going to see a trend towards more effective use of email marketing by B2B companies. There are many reasons to support the above statement such as better ROI, effectiveness, and measurability, but one noteworthy reason for them all is mobile. As B2B businesses have been wondering all the way long how to leverage mobile, the answer has been under their noses all this while. A study conducted by Moveable Ink found that in the first quarter of 2015, 67% of all US email opens occurred on a mobile device- and 75% of those were smartphones. While the data is variable in many studies, the growth in mobile email opens is staggering and the shift towards mobile opens is undeniable. While there are certainly other trends likely to appear in the B2B space in 2016, these five ought to stand out and for sure to happen. If we missed out on any of the happening trends around, let us know in the comments section. ...
read more
Are The Video Content on Your Law Website strategized Correctly?
As the digital marketing landscape evolves, most (if not all) businesses are getting a wider opportunity to attract, engage, convert, and retain their target audience into a loyal base of customers. New trends arising regularly is resulting in brands aggressively competing to create more captivating and shareable content. While many trends come and go, take, certain trends or practices prevail which helps businesses market themselves successfully One such trend is video marketing, which takes visual content to one step ahead in devising a strategy to engage the target audience better. From it being a secondary marketing tool for communication with consumers to marketers, eventually realizing the significance of incorporating video in their marketing campaigns, they have become the prime focus of the marketing tactics and how! Do you know how much content is being consumed via video, and what is the scope of it? If given a choice between text and video, over 72% would prefer knowing further about the products and services through a video. Per Brightcove’s Video Marketing Survey, 23% of people, that includes 30% of the millennials are interested in products and services that have a video accompanied by a link to guide them towards the purchase further. What keeps 66% of millennials engaged in a brand is the video on their social feed. Source Speaking of the scope of video marketing, per The State of Video marketing 2018, 83% of marketers consider video as a potent tool for enhancing brand awareness and driving potential customers to their websites. If we look at how the marketing sector plans to invest in growing their base with videos, then IAB Video Ad Spend Study suggests there has been an escalation of 53% since 2016, and there has been an escalation of 34% from 2017 in the number of business planning to utilize video as a marketing tool. How can it benefit your legal marketing website? Every industry at the moment is looking for ways to leverage video adequately to escalate their growth and profit, and the legal sector is no exception here. Albeit slowly, but the video is becoming one of the most prominent legal marketing trends in 2019. But before we divulge into the benefits of video marketing to the legal industry, let me ask you a question: Have you got a website for your legal practice? If no, then that should be your primary goal and the first step towards marketing your proficiency to the qualified audience. Remember only hire a team of certified professionals to ensure that your website is designed and developed aligning your goals and objectives with what your target audience is looking for. Having said that, allow me to shed some light on the benefits of incorporating video in your legal marketing strategies: Increase visibility: With Google giving preference to the website with high-quality video over those that don't have one, it is only profitable to create video content as your website will be placed at the top of the SERP, preferably. This will help your website rank better in the organic search results, enhancing visibility from the client seeking legal services. Bolsters client engagement: Engagement is one of the biggest challenges that legal practice s faces while marketing themselves online. Since videos provide vital information about the services being offered in those seconds or minutes, it is a more engaging tool than any other visual marketing technique being implemented at the moment. The kind of impact i.e., trust and connection that is forged by the videos, cannot build by printed images or texts. If done right, with an easy going yet insightful content with a format that can be easily comprehended by the audience. Screen potential clients: An adequately created video will better help those searching on the web understand the field in which your proffer legal help. Take, for instance; you are a personal injury lawyer who has created videos about the significance and why your firm stands out of the crowd in ensuring justice is brought to the victim. Now, these videos will help decrease the number of unnecessary call to your office that ends up with, "No Sir, we do not provide criminal defense/divorce/will and estate service.". Hence videos will only bring qualified candidates to your doorstep. Increase time on the page: While all it takes is a scroll to skim through the words or images on the website, having a video, on the other hand, requires one to convenience=citrate and listen to what is being proffered. This will significantly increase the time spent by the visitors on the landing page. Videos will help you connect and stick with the potential clients who might reach out to hire your legal service. Maximize return on investment: A professional video of attorney profile, firm introduction, or practice area videos has the potential to deliver a powerful impact on the client's mind at an emotional level. The next time they will think of legal service, your name will instantly come to their mind because of what part of your legal service has stuck with them. Now that you are well acquainted with the benefits of utilizing video content to expand your reach and boost your profitability; let's discuss some tips that can substantiate the success of your video marketing strategy: Educate the clients: You will have a lot of information to share regarding a specific legal sector, and your potential clients will have numerous questions regarding the same. Why not use a video to create a question and answer session, wherein you can resolve general queries of the potential clients? You can also use a live video streaming app for talking live with your clients and answer their general queries. This will build your authority, and you will be seen as an expert in the respective area of practice. Incorporate webinars: Webinars have been gaining quick popularity in the community and should be leveraged by your legal practice to strengthen the authority online. Upload copy of webinar on youtube, export the presentation to PDF and upload it on leading presentation platform for maximum visibility. Talk to your audience: Remember, you are reaching out to your audience through video marketing and talking to them. Address the audience as the first person using you and not them. This will help change viewers perspective of you and your practice. This will help increase engagement with your content. Upload it on social media platforms: There are a plethora of social media platforms with millions and billions of users. You need to determine the efficacy of each in bringing traffic and engagement to your practice's website and accordingly upload the video on Facebook, Twitter, Youtube, etc. Furthermore, make it a point to advertise and promote these videos on your LinkedIn company and personal profile to boost overall engagement. Embed your video to the website: First impression matter and when this is being said in context with the site, it is how your homepage looks. Embedding video (introduction, welcome, attorney profile) to your homepage will give the potential clients a better insight into your legal practice, establishing a connection stronger than the text. Be consistent: Consistency is the key to mastery, and in the case of online marketing, the authority. Post educational videos consistently periodically. Look for the keyword being targeted by the competitors and used frequently by the target audience in their searches to create video content that will deliver more strategically. Consistency will help build trust, authority, and give you expert status in the respective field. Mistakes that you should avoid while using video as a marketing tool: Making lengthy videos: While it is understandable that you, as a lawyer, must have a lot of legal information pertaining to your field, to share with the potential clients, this doesn't mean that you have to. There is a difference between educating and being boring. You do not want to be the latter, so stay straightforward, keep the message clear and video short. Not using SEO for your video: Not using SEO techniques to enhance the visibility of your video and practice's work can hamper the impact of your efforts. Link a relevant post with the video, add a description, tags to your video to ensure they appear in the search results, add schema markup so that Google can include you in the search results, etc. Wrong placement of CTA and links: The attention span of online users, which as per the Microsoft 2015 report, is shorter than that of a goldfish, which is not a surprise since we have a lot of content on the internet to consume. Why would you risk placing the most critical information just anywhere or not provide a proper call to action? Provide a clear call to action which clients can easily find. Also, make sure to keep the vital information, in the beginning, to better educate your target audience about the video and york legal practice. As mentioned above, the legal sector might be slow in catching up with the latest marketing trend, considering the nature of their job, but once they do, they will be able to forge and foster long term strategic relationship with the clients. ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.
Subscribe now
Outshine Your Competition Faster
Drive measurable growth through comprehensive, data-driven digital marketing strategies.
Talk to Experts