Email Messaging - Marketing Tactics For A Family Law Business
Dec 21, 2021
10 min read
Brand marketing is one of the largest areas where every business invests its heart and soul, just to boost the business revenues and outperform the market rivalry. Businesses like small firms, manufacturing industries, corporate offices, and even legal institutions - every trade rely on effective marketing tactics to prosper gradually.
Speaking of legal institutions, a Family Law firm uses marketing methods to generate quality leads and drive them successfully into trusted clients. That being said, there exist numerous marketing methods that can be used to incentivize prospects and attract them to your legal service firm.For instance, you can engage your customers via a strong content marketing strategy, building a content-driven website presence, email marketing, or by making use of Google’s online marketing tools, and so on.
Marketing firms bring you closer to effective email marketing for your Family Law firm so you can showcase your expertise to the target audience in an effective and swift manner.
Source: Unsplash
Speaking of email marketing for Family Law firms, it refers to addressing your target audience via personalized email messaging that enlightens them about the availability of your services, via newsletters, subscription links, etc. Such emails usually function as broadcast messages that not only just knock on a prospective client’s door but also attempt to convince them to take action. It means that with our adept guidance and via effective email marketing, your Family Law firm can tap on the cold leads that are sitting idle and can convert them into clients.
Benefits Of Email Marketing
The significance of email marketing is subject to its documented form of communication because emails exhibit business credibility and are oftentimes forwarded to expand business reach. With Saffron Edge’s expert assistance, your family law firm can aim at tapping on its target audience sooner, and adopt email marketing as it plays an important role in reaching out to them, even if they’re associated with different devices or platforms. We can help with emails that can be effectively sent to Android, iOS, or Windows-functioning devices, which is why they are considered favorable for immediate conversions.
Let’s discuss a few advantages of using email marketing for your Family Law firm:
Low-cost method - Broadcasting emails is quite a pocket-friendly method of reaching out to your target audience. Otherwise, mainstream marketing mediums ask for plenty of investment, both in terms of money, effort and time. That being said, there are no hidden costs in email marketing done via Saffron Edge for your law firm or any overhead expenses, other than maintaining your email account.
Deliver Your Message Effectively - The main purpose of taking up email marketing is because it allows a legal firm to fulfill its communication in a convenient way. We understand these communication exigencies and we attempt to deliver messages like subscription emails, service availability, etc to your prospective clients easily communicated via emails. You can make use of fancy yet relevant jargon to proclaim your business credibility.
Reach A Bigger Mass - Mass broadcasting isn’t a simple task, but when it comes to email marketing, an experienced player like Saffron Edge can proficiently help your Family Law firm reach its extensive target market via email communication. It maneuvers as a simple practice to instantly connect with your audience, all at the same time.
How do we promote a new law firm?
We follow simple but effective strategies to promote a new law firm. Our marketing strategies include:
- Creating marketing strategy according to the budget and need.
- Developing a catchy and Seo-friendly law firm website.
- Building a social presence and clickable landing pages.
What are the advantages of email messages?
Email messages are one of the traditional marketing strategies, but it is still in use. This is because they seem more professional and help you target your audience easily without investing too much money.
How do we write a law firm email?
Our law firm email writing includes:
- Creating a memorable subject line
- Keeping things short and precise
- Ensuring the content is professional
- Using attractive templates
- Improving the Email Signature
Why choose us?
At Saffron Edge, your Family Law firm gets to deliver click-worthy emails to its customer base which not only guarantees a better conversion rate but enhances your brand credibility in the market.
The members of our marketing team strike diligently on those target groups where emails are worthy enough to get conversions, for instance, we keenly observe those perspectives who are seeking legal assistance. By sending them business emails, Saffron Edge makes every possible effort to clinch the deal and ultimately increase your Family Law firm’s revenue.
We diligently provide customized emails for different target groups that belong to different demographics, regions, service backgrounds, etc. Our aim is to creatively manage communication sources and carry out effective Family Law Marketing for an email campaign to build and upgrade a loyal client base.
Saffron Edge’s email marketing team consists of experienced professionals who have previously handled multiple successful projects and ensure that our clients get outstanding results from their online marketing campaigns.
With us, your Family Law firm can strategically plan the future of your marketing cycle and simultaneously focus on improving your legal expertise with time to gain a competitive edge.
To stay updated with our latest news, subscribe to our daily newsletter and give your law firm a chance to benefit from Saffron Edge’s optimized email marketing action plans. Sign up for free now!
Drive Exceptional Growth without an In-House Marketing Team
We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you
Share with Friends
Marketing Solutions for Modern Law Firms
Drive more traffic, build trust, and increase conversions for your law practice.
Talk to Experts
What Does a Growth Marketing Firm Do?
Growth is the only factor that helps a business to keep going. It is the most important and constant aspect of all the different industries. Your competitors are constantly refining their products to appeal to consumers, and failing to keep pace could leave you with a shrinking customer base. A growth marketing firm becomes your strategic ally in navigating this dynamic environment. As businesses across various industries gear up for growth, having a solid growth strategy is non-negotiable. The question then becomes, what exactly does a growth marketing agency do, and why should you enlist their services to enhance the success of your enterprise? In this guide, we will let you know the core functions of a growth marketing firm and explore the reasons why their expertise is essential for the prosperity of your business. Let’s start to know more about growth marketing and discover how it can reshape the trajectory of your enterprise. The Concept of Growth Marketing In business, achieving growth is a continuous process for enhancing overall enterprise success. When we shift our focus to marketing, this enhancement involves more than just acquiring leads or increasing sales—it encapsulates a comprehensive evolution that may extend to expanding your product line and achieving diverse objectives. At its core, growth marketing is a strategic solution to address these challenges. Unlike conventional advertising, which tends to stay on the surface, growth marketing takes a deeper dive into the intricacies of sales funnels. Through a blend of scientific methodologies and creative analysis, it unlocks avenues for business expansion by relying on experimentation and data analysis. What distinguishes growth marketing is its commitment to delivering prompt results. While traditional marketing adopts a long-term approach to building brand recognition, growth marketing recognizes the urgency, particularly for businesses in their early stages or those facing a plateau in brand growth. The approach of growth marketing centers around continuous testing and experimentation. It's a dynamic framework designed to identify and maximize sales opportunities at every customer journey stage. This approach hones in on the right audience, engages them throughout their buyer's journey, and employs proven retention strategies to ensure their sustained loyalty. Growth marketing is the strategic amalgamation of science and creativity, propelling your business forward in your industry. Key Elements of a Growth Marketing Strategy A growth marketing strategy revolves around key metrics such as customer acquisition rates, conversion rates, customer retention rates, and customer lifetime value. Below are some leading tactics employed by today's growth marketers to attract, convert, create, and retain engaged customers. While commonly utilized in the e-commerce sector, these tactics can also prove beneficial for brick-and-mortar businesses. A/B Testing A/B testing, and its more sophisticated counterpart, multivariate testing, stands as a cornerstone practice within a robust growth marketing strategy. This technique is applicable across various formats, including email marketing, landing pages, social media ads, and more. The process involves deploying different variations (A and B tests) to discern which content variation, incorporating customizations in graphics, copy, design, and other features, better engages the audience and improves the conversion rate. Subsequently, marketers optimize future campaigns based on the most successful variation, consistently iterating on successes to enhance performance with each test. It's crucial to note that what works for one audience segment (e.g., B test) might differ for another (e.g., C test). Therefore, conducting A/B tests for customized segments helps understand audience preferences, leading to ongoing improvements in campaign performance. Cross-Channel Marketing Cross-channel marketing focuses on developing a strategic channel plan to reach customers through various mediums, such as email marketing, SMS messaging, push notifications, in-app messages, direct mail, and more, depending on audience preferences. Integrating cross-channel marketing into a growth strategy involves understanding individual user communication preferences and tailoring campaigns accordingly. A/B testing aids in identifying how specific users respond to different channels, allowing marketers to customize future campaigns for maximum impact. Building a holistic marketing plan that integrates multiple channels enables engagement with the audience across platforms, leveraging contextual campaigns informed by past behavior on each channel. Customer Lifecycle The customer lifecycle represents customers' journey as they discover, interact, purchase, convert, and re-engage with a company. Growth marketers prioritize three critical lifecycle stages: activation, nurture, and reactivation, each playing a distinct role in enhancing the customer experience. Activation Stage: This initial stage seeks to capture consumer attention and interest through campaigns like welcome messages, onboarding initiatives, trials, and other introductory efforts, building familiarity and credibility. Nurture Stage: Here, companies focus on cultivating and engaging consumers to strengthen relationships. This stage typically encompasses a variety of cross-channel marketing initiatives, including sales, promotions, newsletters, and more. Reactivation Stage: This final stage concentrates on re-engagement, aiming to drive retention and loyalty through campaigns such as post-purchase outreach, abandonment messages, loyalty programs, and win-back initiatives. While no single stage outweighs another in importance, growth marketers proactively cater to changing customer needs throughout this lifecycle using a range of purpose-specific campaigns. Key Metrics for Measuring Business Growth Understanding and effectively utilizing Growth KPIs is fundamental for any business looking to gauge and enhance its growth trajectory. These metrics not only serve as benchmarks but also enable companies to assess the efficacy of their strategies. Integrating a well-balanced mix of these KPIs into your digital strategy is essential for a data-driven approach. Revenue Growth Revenue Growth signifies the positive change in total revenue over a specified period, influenced by increased prices or the quantity of products and services sold. The challenge lies in attributing this growth to specific strategies, tactics, and budget allocations within your marketing approach. Conversion Rate Conversion Rate, within growth marketing terminology, refers to the ratio of leads that transform into paying customers. It's a pivotal metric reflecting the effectiveness of your efforts in converting potential customers into actual revenue. Customer Acquisition Cost (CAC) Customer Acquisition Cost is the total expenditure involved in acquiring new users, covering marketing activities, sales, and related expenses. This metric aids in evaluating the efficiency of marketing and sales efforts, offering insights into cost-effectiveness. Customer Lifetime Value (CLV) Customer Lifetime Value measures the long-term value derived from a customer relationship, providing a holistic understanding of the investment worth making in acquiring and retaining customers. Customer Lifetime Value to CAC Ratio (LTV/CAC) This essential metric gauges the long-term profitability of a customer relationship by dividing Customer Lifetime Value by Customer Acquisition Cost. A higher ratio indicates successful marketing efforts and enhanced customer value. Return on Ads Spend (ROAS) ROAS measures the efficiency of an advertising campaign by comparing the total revenue generated to the advertising expenditure. It serves as a key performance indicator, guiding adjustments to strategy or budget for improved returns. Average Order Value (AOV) Average Order Value indicates the average size of each customer order over a specified period. This metric aids in understanding spending patterns, segmenting data, and optimizing marketing campaigns. Retention/Churn Rate Retention Rate measures the percentage of loyal customers over time, showcasing the success of efforts in building customer loyalty. Conversely, Churn Rate reveals the rate at which customers discontinue using a product or service, emphasizing the need for adjustments. Net Promoter Score (NPS) NPS assesses customer loyalty and satisfaction by evaluating their likelihood to recommend the brand. It provides insights into customer retention success and guides improvements in loyalty and satisfaction. Inbound Inquiries Inbound inquiries represent leads originating directly from organic search results, referral links, and marketing campaigns. Valuable for their pre-qualified nature, these inquiries indicate active interest from potential customers and present opportunities for conversion. Services Offered by a Growth Marketing Agency A growth marketing analyst plays a pivotal role in fostering comprehensive company growth across various domains. Here are the key areas where our support can enhance your business: Strategic Marketing Strategic marketing is the blueprint for securing a market share by defining a mission, analyzing industry dynamics, and setting specific objectives. It guides your company toward customer satisfaction, positioning you as a leader in your industry. Services include: Marketing strategies Product launch solutions Social media strategy Digital Marketing In a digital era, online presence is very important for every organization in every industry. Digital marketing connects you with a vast audience at the right time and place. Leveraging assets like websites, search engines, email, and social media, our services encompass: Digital advertising Search advertising Social media marketing SEO ASO Inbound Marketing Building meaningful relationships with prospects and customers is the essence of inbound marketing. This methodology values and empowers consumers, drawing the right audience through valuable content and conversations. Our services cover: Marketing automation Account-based marketing Email marketing Content marketing Campaign management Digital Analytics Customer behavior is key to improvement in every industry. Digital analytics extracts insights from online marketing activities, enabling a clear vision for enhancing customer experiences. Our services include: Adobe and Google Analytics optimization Tag management Data management platforms Data Science Design and Creatives Compelling visuals are indispensable for online engagement. A design-driven approach fosters creativity, attracting more customers and ensuring brand recognition. Our creative design services comprise: UX and UI design Customer experience (CX) design Growth-led website design Animation and live-action video services How Can A Growth Marketing Firm Help You Drive Results? Growth marketing firms greatly help businesses who need expertise for their deck of work with better results. These specialized firms go beyond traditional marketing approaches, focusing on strategic methodologies to drive substantial growth for their clients. Let's understand the multifaceted responsibilities and key functions that define what a Growth Marketing Firm does: Strategic Planning and Execution At the core of a Growth Marketing Firm's operations lies strategic planning. This involves developing comprehensive strategies to propel a company towards its growth objectives. From defining mission statements to analyzing industry landscapes, these firms meticulously chart the path that aligns with the client's goals. Customer-Centric Approach Customer satisfaction is the North Star for growth, and Growth Marketing Firms understand the importance of prioritizing the customer journey. They make strategies that resonate with target audiences, focusing on creating meaningful connections that go beyond conventional marketing tactics. Data-Driven Decision Making In the era of big data, Growth Marketing Firms leverage analytics to inform their strategies. By analyzing metrics such as customer acquisition rates, conversion rates, and customer lifetime value, they ensure that every decision is backed by actionable insights, optimizing results and return on investment. Comprehensive Digital Marketing Recognizing the shift in consumer behavior towards online platforms, Growth Marketing Firms excel in digital marketing. From making compelling digital advertising campaigns to implementing effective search engine optimization (SEO) strategies, these firms harness the power of the digital realm to connect with audiences at the right time and place. Inbound Marketing Excellence Growth Marketing Firms embrace the inbound methodology, focusing on building meaningful relationships with prospects and customers. Through content marketing, marketing automation, and targeted campaigns, they create an environment where customers actively engage with the brand, leading to higher conversion rates. Continuous Testing and Optimization A distinguishing feature of Growth Marketing is its commitment to continuous testing and experimentation. Firms conduct A/B and multivariate testing across various channels, refining strategies based on real-time data. This iterative approach ensures that campaigns are effective and adaptable to the evolving market landscape. Creative Design and Branding In a crowded digital space, standing out is crucial. Growth Marketing Firms offer creative design services to enhance brand recognition. From user experience (UX) and user interface (UI) design to animated and live-action video services, they develop compelling visuals that resonate with the target audience. How Big Brands Opt for the Right Growth Marketing Agency For prosperous brands, selecting the right growth marketing agency is an important decision with far-reaching implications. The process involves careful consideration of various factors to ensure alignment with your business goals. Follow these five steps to discern which growth agency best suits your brand: 1. Define Your Needs: Assess your readiness to collaborate with a growth marketing agency. If not ready, consider engaging with a digital marketing agency while retaining control of your growth strategies. 2. Specialization in Your Industry: Seek a growth agency with expertise in your specific industry or market. Specialization enhances the likelihood of tailored strategies and optimal results. 3. References Speak Volumes: Request and engage in conversations with references provided by the agency. Insights from past performance and client satisfaction are invaluable in your decision-making process. 4. Prioritize Culture Fit: Emphasize cultural alignment above all else. You need to ensure that the agency's values and goals resonate with your business's for a harmonious partnership. 5. Effective Management for Success: Implement efficient management practices to facilitate a successful partnership. Active management ensures the agency works cohesively to achieve the desired outcomes. Conclusion Through this blog, you must have acquired a sound knowledge about how a growth marketing firm helps businesses to get their desired results. You must know how a growth marketing functions and what services it offers so that you can leverage its services to get the most out of it. If you are searching for a perfect growth marketing firm, Saffron Edge is the name for you to remember. We offer a comprehensive range of services and solutions from growth marketing, SaaS marketing, and account-based marketing to expert digital marketing solutions, we got you covered for everything. To get data-driven and expert growth marketing strategies that can actually work for your business, you can contact Saffron Edge. ...
read more
How to Achieve Integrated Marketing Communication (IMC)?
Although the term "integrated marketing communication" (IMC) didn't appear until 1989, its popularity has only increased since then. Understanding IMC is critical for company owners and marketers who want to establish a standard of reliability for their products or brands. The proliferation of online marketing channels that may be orchestrated by marketing automation systems has contributed to IMC's meteoric rise to prominence in the present day. As a result, print, broadcast, and online media have all expanded beyond their conventional confines. To effectively reach their customers in this age of proliferation, businesses require a method of strategic planning that can coordinate the use of a wide variety of media. What Is Integrated Marketing Communication? The goal of Integrated Marketing Communications (IMC) is to ensure a unified and coherent brand message across all of an organization's various forms of communication. Its purpose is to guarantee that all of the media are working together harmoniously and that the message remains constant. IMC, or integrated marketing communications, is the practice of coordinating the whole range of a business' promotional efforts so as to have the most possible effect on consumers while keeping expenses to a bare minimum. A number of novel approaches are employed to guarantee that the appropriate message reaches the client at the appropriate moment. Types and Examples of IMC Since IMC is a strategy that makes use of many marketing channels, there are several kinds of IMC, all of which will be discussed in the following sections. Ads Commercials can be heard or seen on the radio, television, and the web. Customers are within reach, since their scope extends from the national to the global. So, they market the product to get people interested in it by pointing out all the great things about it. Public relations In public relations, we strive to win over new clients while still keeping our loyal ones. They will play an essential role in interacting with the target audience and spreading the company's message. In public relations, it is crucial to pay attention to how your firm is seen by the general public. By doing so, the company's public relations efforts will increase consumers' faith in it. Increasing Profits Through Advertising The urge to increase sales is something that all business faces at some point. This is when most businesses employ carefully planned methods of advertising and marketing. To implement this tactic, businesses would often run limited-time promotions or launch advertising campaigns. Challenges on social media, product bundles, flash sales, free trials, and other sorts of sales promotion incentives are all examples. Using a Sales Management System, you can manage all of your sales strategy to increase your company's sales smarter, faster, and more efficiently. Experience and happening The event and experience plan is not the same as the event strategy, despite their similar names. The two approaches differ significantly in their customer communication. The event approach is a one-way form of communication, thus customers cannot reply to the brand's statements. On the other hand, the two-way nature of the communication in the experience strategy will allow for a more engaging interaction between goods and their end users. Personal Approach Direct selling is an aggressive kind of marketing in which a company's salespeople make personal contact with potential consumers to deliver a convincing pitch. Relationship building with customers may be accomplished efficiently and cheaply with this tactic. Lack of promotion or costly administrative expenditures allows for adaptability in direct selling, which contributes to lower prices. However, in order for this method to result in subsequent real sales, salespeople must demonstrate their ambitions and professionalism. What are the benefits of an integrated marketing campaign? You should be sure a marketing approach will work before putting any money into it. Consider these arguments in favor of launching an integrated marketing effort. Effective and cost effective Some of the outcomes associated with the campaign examples were shown to you. It's not every day that a brand gets two million social media impressions. To achieve such results, careful planning is required at each stage. IMCs are meticulously planned. Users and prospective buyers can assist in marketing efforts by participating in these programs. Do you recall that we mentioned potential buyers in line for the Snapchat Spectacles were using their own social media accounts to spread the word? While the campaign itself might be costly, any exposure that results from it would be entirely free. These initiatives cut costs by creating resources that may serve several purposes. Content such as videos, images, and text can be shared between platforms. This maintains uniformity and spares you the expense of employing designers for several tasks. This is a straightforward method of economizing that ultimately has an impact. More so than a scattershot approach using a variety of commercials or promotions, a unified message can increase return on investment. An integrated marketing effort might be compared to the preparation of a themed celebration. After coming up with the initial concept, you consider alternative methods for putting it into action. Everything from the table settings to the party activities to the party goodies should be superhero-themed. Any other interpretation might lead to confusion for the listeners. Integrated marketing is everywhere Integrated marketing is pervasive; modern commercials cater to each individual to the point of becoming creepy. Because of its pervasiveness, integrated marketing efforts are highly successful. The Snickers commercial is always on, not only in the dead air between episodes of Friends, but especially during the Super Bowl. After then, the same commercial airs again, this time with a different A-lister. You pick up your prescription at Walgreens and notice that Snickers' packaging has been updated to match the theme of the ad. Exactly like when a brand new hit song comes on the radio. Its repetitive nature and lackluster lyrics may turn you off at first. However, after hearing that tune every morning on the way to work for weeks, and eventually months, you may come to enjoy it. Suddenly, you find yourself in the first row of that artist's concert, mouthing the words to a song you used to despise. Though severe, this scenario is somewhat unlike the effect that persistent advertising has on humans. Even if we don't immediately buy a thing after seeing an advertisement for it, we end up learning more about it and are more inclined to do so in the future. It builds a relationship Interaction with the consumer is fostered, as the focus of integrated marketing initiatives is on them. You want people to like you, trust you, and recommend you to others so you can boost your reputation, brand, and sales. Customers will bring up your brand in everyday conversation, just like they may bring up a chance meeting with an old friend or a recent movie they saw. People talk about the human side of advertising after hearing conversations like this. How they felt and what they believed are both contributing factors to a deeper connection with the customer. Consumers will form impressions and opinions about your campaign based on its execution. Also, your relationship with your consumers will strengthen thanks to this all-encompassing approach. Remember your time spent in the classroom. There were regulations from your parents, rules from your instructors, and rules from the principal. It's far simpler for youngsters to adhere to these rules when they are all relatively consistent (no striking, no stealing, no rude remarks, etc.). This eliminates the need for them to question whose authority condones particular actions. The identical holds true for your multi-pronged advertising push. Communicating with a focus on and dedication to uniformity can help your intended listeners better grasp your meaning. It's crucial that all of your company's divisions be on the same page. So, customers would know who to put their faith in. How to execute an integrated marketing campaign? Making a successful integrated marketing strategy is more involved than doing things like advertising on social media or billboards. There is no foolproof method for executing a campaign while employing many channels to convey the same message. Decision-making is a significant part of IMC management, including choices like which distribution channels to prioritize and whether to adopt a lighthearted or instructive tone. Listed below are some suggestions for actions that are more likely to lead to success. The most crucial part of an IMC is the harmony between its many parts. All the many ways of communicating should flow into one consistent whole. Team members should be on the same page with regards to objectives and communications in order to ensure that everyone's efforts complement one another. It's important for everyone in the team to have the same goal in mind. There is no room for confusion during the execution of a good integrated marketing campaign. Inspiring leadership – As was previously noted, an integrated marketing strategy frequently necessitates the collaboration of many teams or departments. Early on, your team should determine who will serve as the campaign's leader. This lessens the likelihood of disagreements developing later. When things go wrong, like running over budget or having differing opinions on the project's purpose, you'll have someone to go to for help. Objectives Setting clear objectives before beginning an IMC can make all the difference in the world. Never launch a campaign without first defining your goals. Would you like to have more conversations? Is growing your company's yearly recurring income a goal? Definable processes – At a rough estimate, an integrated marketing campaign may include a million or more moving pieces. Setting up a well-defined process from the start will prevent any unnecessary delays, miscommunication, or missed deadlines. This is especially true for teams who have never worked together before, since it is crucial that everyone understands where to submit their work once they have finished their portion. In conclusion, the next time you need to promote your brand, product, or service, consider designing an IMC campaign rather than a one-off commercial or press release. Though taking a more all-encompassing strategy to marketing may seem frightening at first, you will rapidly develop confidence and see positive results when you engage with experts in the field. ...
read more
How To Leverage YouTube To Market Your Dental Practice?
What is the first thing to strike your mind when someone mentions “video”? YouTube, right? No matter how prominent social networking sites try to build a better video platform, a discussion of video is mostly concluded with YouTube mentions. And why it wouldn’t be? After all,YouTube is the second most visited site, globally, only second to the platform that owns it, Google. Source From its inception in 2005 to now, being a significant advertising and content marketing channel, YouTube has evolved and how! Do you know how many videos are uploaded every minute on YouTube, 400 hours of videos! And how many hours of videos are watched every day? Over 1 billion hours! These staggering stats are enough to fathom the gravity at which YouTube is being hailed as a leading video-based content creation and marketing channel. “YouTube holds a significant power on swaying the purchase decision of the consumers with 68% reporting to have used YouTube to bolster their purchase decision.” While this is an established fact that YouTube is primarily used for entertainment purposes, but regarding it as just a mode of relaxation would be a common mistake that can cost your business losing out on significant opportunities. Source With people spending more time on YouTube than on their television (which by the way is increasing every year) and actively looking for useful information every minute, YouTube holds a significant power in swaying the purchase decision of the consumers with 68% reporting to have used YouTube to bolster their decision. From being a video hosting platform to an effective marketing platform to becoming the second most viewed search engine, YouTube has now become a competent marketing tool alongside its social media contemporaries. Many businesses, be it in the healthcare or retail or any vertical whatsoever, are aggressively investing in marketing through YouTube. The health-conscious population is increasingly drawn towards YouTube for informative videos. One of the most overlooked aspects of our overall health is dental health, which is riddled with misconceptions due to a lack of accurate information. The online growth of the dentistry sector is helping patients understand it better, and the digital marketing trends help dentists be more accessible to their patients. Your dental channel can help users get answers to their dental queries such as early signs of dental trouble; recorded procedures can help them get rid of the apprehension and comprehend the importance of good dental hygiene. Your channel, on the other hand, will have an extensive reach, more patients. Furthermore, your practice will perform better on search engines. YouTube is a cost-effective yet powerful marketing tool which if done right has the ability to strengthen other marketing mechanisms such as SEO and social media. Then why hasn’t your dental practice set up a YouTube channel yet? Wondering how YouTube marketing can help bring new patients to your practice? “..marketing your dental practice on YouTube can help attract, engage and retain patients.” Of all the users actively browsing through YouTube for some relevant information or solution for their query, there would be a certain percentage looking for good dentists or dental service-related information. They want to know how a procedure works, what are the real results, what are the risks involved, and more. Just like any other industry, marketing your dental practice on YouTube can help attract, engage and retain patients. Allow me to elaborate on the benefits of incorporating YouTube in your dental marketing campaigns: “investing in YouTube marketing seems like a bankable move to grow awareness, boost your dental practice search engine ranking, and substantiate your credibility in the industry.” It is one of the most cost-effective marketing strategies with the plausibility of far-reaching impact on garnering a higher volume of traffic. With half of the internet population accessing YouTube every month and viewing billions of hours of videos, imagine the amount of attention your practice will be able to capture with an effective YouTube marketing strategy? With Cisco predicting video to be 80% of all the internet traffic by 2021, investing in YouTube marketing seems like a bankable move to grow awareness, boost your dental practice search engine ranking, and substantiate your credibility in the industry. Moreover, strategically created informative and detailed videos come with tremendous SEO value. If judiciously invested, YouTube video marketing tactics can yield a good return on investment. Furthermore, the AI-driven recommendations generated by the intuitive YouTube algorithm can help increase the content views from your target audience. YouTube gives the ease of targeted marketing with which you can decide upon the demographics, age, gender, keyword, placements and avoid any possibility of association with unrelated content. YouTube, when managed meticulously by dental marketing services can also be used as a potent analytic tool to gain an insight into the content performance and make improvements in your dental practice management, as and when required. While these benefits might instantly encourage your team to get on with YouTube marketing, it is crucial to keep in mind that with the soaring volume at which the videos are getting uploaded on YouTube, the chances of your content getting noticed are very thin, unless you have an adept strategy to march your way up in the competitive dental industry successfully. These up-and-coming trends and technologies are making dental marketing extensively intricate, managing which might derail your practice and staff from the core objective of dispensing quality treatment to the patients. This is where having a dental marketing service can ensure your robust online presence, giving you a competitive edge over others. Having said that let’s take a look at how you can use YouTube to market your practice to your audience. VIDEO CONTENT You can choose from various video topics to start with your YouTube, marketing, to be able to resonate with your audience, attract the patients and strengthen your practice’s standing, such as : INTRODUCTORY VIDEO One of the most natural ways of getting your patients to know you, your practice, and the staff is a straightforward introduction video. A brief practice and dentist introduction can help establish familiarity and mitigate the stress when the patient visits your practice. You can also use these videos to inform patients on how to go about their first visit. A dentist's introduction will help the patient know more about the doctor treating them, helping them make a sound decision about going forward. INFORMATIONAL VIDEO A significant percentage of users browse through YouTube to get information on a particular subject and topic. You can create a video explaining a specific procedure, why is it essential for overall dental hygiene, how is it performed, etc. You can also subtly incorporate as to why your expertise in dentistry should make patients prefer you over others. Informational videos get shared quickly as they help resolve queries and keep people engaged. PROCEDURE VIDEO A video that explains the dental procedure in layperson terms, showcasing live procedure and actual results can help clear misconceptions which make people fear dental visits. But make sure to have the patient consent in shooting a live procedure yourself in a hot soup. Q/A VIDEO While answering frequently asked questions on the website and timely updating them is a good practice, why not make it more interactive? An engaging Q/A session can also play a pivotal role in increasing your practice’s awareness, highlighting your expertise. OUTCOME VIDEO A video highlighting before and after a procedure help concrete the patient’s confidence in the dental practice. You can also put up some of the most challenging dental cases that you have successfully treated. This will comfort the patients who are otherwise stressed about their dental hygiene and are apprehensive of visiting the dentist. You can also put up a montage of your best works, distributed into the specific procedure to resolve the dilemma of the targeted patients. PATIENT TESTIMONIAL VIDEO One of the best ways to demonstrate to the new and existing patients that you deliver what you promise is testimonials by happy patients. Periodically putting up patient testimonials will prove beneficial in attracting new patients and upscaling your practice’s reputation. FACILITY TOUR VIDEO Let your patients know how technologically advanced your practice is by creating a video of the establishment. By showcasing the amenities and environment of your practice, you boost the patient’s confidence in your service. OPTIMIZE YOUR VIDEO FOR BETTER RESULTS While high-quality content will help you get the attention of your patients, it is the optimization of the videos that will enhance your reach and escalate your number of views. Similar to Google,YouTube has its own algorithm to decide how the videos will be displayed in the search results. Certain factors should be kept in mind while optimizing your YouTube video for better results such as: Video length Watch Time Keyword preference Number of subscribers Interaction with customers (likes, comments) Your dental marketing through YouTube should be capitalized on these metrics. Mentioned below are some of the optimization tips, implementing which, you can enhance your practice’s change of gaining more visibility on YouTube: TITLE: Targeted keyword with practice’s information Make sure that the title of the video is search friendly and has the keyword you are planning to target along with the name of your practice as this will serve as a quick call to action and escalate your ranking. Include relevant keywords as YouTube tags, so that the YouTube algorithm will place your video under the “related video section.” DESCRIPTION: Keep it extensive and informative Even before the patients watch the video, this section gives you the chance to attract them and make them curious as to what new are they going to find. Be tactful when structuring the description. Keep your web address and other contact details on the top and then design two paragraphs with relevant keywords to describe the video. Mention what the video is about and how can it help the viewers in the first paragraph. The second paragraph can be used to write a small description of your dental practice and expertise. THUMBNAIL: Select an easy to read and relatable thumbnail Patients should be able to comprehend the purpose of the video by its thumbnail quickly. In pursuit of making it attractive do not make it irrelevant upon searching. Use a video screenshot with a video title on it to enhance your ranking in YouTube search results. TRANSCRIPT: Place closed captions Uploading transcripts or making use of closed captions can add value to your video, helping patients having difficulty comprehending, to understand the video better, thereby ensuring engagement. Closed captions enhance the search engine ranking of the video since the search engine indexes the text which increases the search traffic. SHARE: Utilize every platform The more your video will be shared, the more it will benefit your practice’s search engine optimization. Once the video is live, promote it across all the major social platforms, embed it blogs on the website, share with your patient and encourage patients to share it further. You can not just boost your practice’s market by posting videos on YouTube but also by advertising. Every ad of yours played before a video gives your practice more exposure, making it an instant mode of maximum reach. With YouTube’s advanced targeting, you can reach a specific audience; take, for instance; you are a pediatric dentist. You can create ads specifically targeted to children or families with children to increase your radius. This way you will reach only those people who have shown interest in topics relevant to children's dental hygiene. To make sure that your practice’s message goes to the right audience, you can also use YouTube’s feature which allows you to post ads on relevant and specific channels or videos, to increase engagement of the particular audience. Depending upon the advertising models/ format that you choose, you can easily track the ad metrics such as clicks, reach, frequency, engagement, and more. This will help you identify and work on the lagging part and accordingly strategize to meet your goal. Talking about advertisements models, has it ever occurred to you why some ads can be skipped, while some run to their length and then only you can watch the video? That is because there are various formats available for YouTube advertising: TRUEVIEW: <!-- --> Source One of the safest and cost-effective forms of advertising, wherein you will only have to pay when your prospective patient watches the video for 30 seconds or more. These are skippable ads and have two sub-forms; in-display and in-stream. Those that appear before a YouTube video are instream ads and those suggested on the top of the video are in-display ads. Although a cost-efficient platform, since it automatically optimized videos ads for views and not click, campaigns with a prime focus on clicks can get expensive. Use Trueview if you want to maximize your visibility and enhance your number of views. PRE-ROLL: Source These are non-skippable 15/30/60 seconds video ads that are paid for based on click per mille(Latin for 1000) basis. Since they are optimized for the click, they have a higher cost per click than trueview video ads and are more suitable for sales campaigns or for generating clicks for the landing page. BUMPER: These are six-second-long, non-skippable video ads that are paid for in the trueview format. One of the most cost-effective modes, bumper video ads are suitable for raising awareness and ad recalling. Why advertise on YouTube? As people are increasingly consuming content through their smartphones, every microsecond has the potential to create a long-lasting impact and convert viewers visiting your channel into your patient. Also, search for genuine information especially on critical subjects like dental health on YouTube is escalating day by day; hence YouTube dental marketing seems like a commercially sound decision to make. Video dental marketing is the future, and YouTube marketing is only getting started. You have YouTube, you have your dental practice; what you need is a competent video marketing strategy that makes your dental practice get heard and identified in this virtual noise. Reach out to those one billion monthly users and increase awareness about dental hygiene through your channel. The sooner you implement it, the better will be your chances of establishing your prowess in the industry. ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.
Subscribe now
Marketing Solutions for Modern Law Firms
Drive more traffic, build trust, and increase conversions for your law practice.
Talk to Experts