Essential Legal Marketing Mistakes That Hurt Your Online Visibility

When it comes to running successful Google Display campaigns, choosing the right Google Display ad sizes is crucial. With Google Display ads reaching over 90% of internet users worldwide across a vast network of 2 million websites and apps, the potential for your business is immense. To make the most of this opportunity, it's important to understand the top-performing and most common Google Display ad sizes, ensuring your ads meet the specifications set by Google. Google Display ads specifications, also known as Google Display ad specs, play a pivotal role in optimizing your campaign's performance. By adhering to these specifications, you can ensure that your ads are displayed correctly and effectively across the Google Display Network. In this article, we will help break down all that you need to know about Google display advertising specs. Does Size Matter? As PPC marketers, we naturally prioritize key performance indicator (KPI) metrics when creating ads, such as design, messaging, and calls-to-action. However, when it comes to display ads, size does matter, and it plays a crucial role in determining how users perceive and engage with your ads on the internet. The size of your banner ad significantly impacts its visibility and reach. It determines where and how users encounter your ad, ultimately influencing impressions, clicks, and conversions. Publisher websites control the availability and dimensions of ad slots, and they are knowledgeable about popular and engaging ad spaces that generate revenue. By understanding the preferred Google ads image sizes on various publisher websites, you can avoid wasting resources on creating ads for less common or low-performing ad spaces. This knowledge allows you to focus on maximizing your reach and obtaining viewable impressions where they matter most. While image size for Google display ads may have limitations, you can also upload HTML banner ads, which offer more flexibility in size without sacrificing resolution or pixelation issues commonly found in image formats. By familiarizing yourself with Google Display specifications, you can create ads that meet the required image sizes and requirements. This understanding empowers you to craft impactful ads that resonate with your tech-savvy audience, ensuring optimal performance within the Google Ads ecosystem. Understanding Google Search Ads Specifications When it comes to running successful ad campaigns, it's crucial to understand the Google search ads specs as well as Google display specs. These specifications ensure that your ads meet the necessary guidelines and display optimally across Google advertising platforms. So, let’s dive deeper into this. Google Search Ads Specifications: When creating search ads, it's important to adhere to the following Google search ads specs: Ad Format: Google search ads typically contain a headline, display URL, and description. Character Limits: The headline allows for up to 30 characters, while the description can have up to 90 characters. The display URL can include up to 15 characters. Image Sizes: Unlike display ads, Google search ads do not support images. They primarily rely on compelling text-based content to capture users' attention. Uploaded Display Ads Specifications For Google display ads that incorporate images, it's essential to consider the following image sizes and requirements: Google Ads Image Requirements: Google Ads supports image files in three formats: JPG, PNG, and GIF. File Size Limit: The file size for display banner ads should not exceed 150KB, regardless of the ad's dimensions. This restriction ensures optimal loading times and user experience. Image Sizes: While specific image sizes may vary depending on the ad format, adhering to the recommended sizes for images in Google ads is vital. These sizes include the popular ones, such as the medium rectangle (300×250), large rectangle (336×280), leaderboard (728×90), half page (300×600), and large mobile (320×100). Top Performing Google Ads Sizes Google has conducted extensive research and identified the best-performing Google ad specs across different devices. Let's explore them: 1. Medium Rectangle: 300×250 The medium rectangle ad size is highly effective in capturing users' attention and delivering your message effectively. With its slightly smaller counterpart, the large rectangle (336×280), the medium rectangle offers sufficient space to showcase your content. This popular ad format allows for optimal content placement and is considered one of the most effective ad sizes to run on the Google Display Network. 2. Large Rectangle: 336×280 The large rectangle ad size provides advertisers with ample ad inventory, making it an ideal choice for display ads. It performs exceptionally well when placed within text content or at the end of articles. With its generous size, it can accommodate visually engaging elements and attract users' attention effectively. 3. Leaderboard: 728×90 The leaderboard ad size typically loads at the top of a webpage, positioned above the content. This prime location, known as "above the fold," increases the visibility and click-through rate of the ad. The leaderboard's dimensions of 728×90 make it a prominent ad size that delivers excellent results. It is often used for displaying brand messaging or multiple products, capturing users' attention from the moment they land on the page. 4. Half Page: 300×600 The half-page ad, also known as the large skyscraper, offers an expansive and impactful ad space. With its dimensions of 300×600, it takes up a significant portion of the page, making it highly visible and attention-grabbing. Google reports that the half-page banner is one of the fastest-growing ad sizes in terms of impressions and ad spaces. Leveraging this ad size can significantly enhance the visibility and impact of your campaigns. 5. Large Mobile: 320×100 The large mobile ad size, with dimensions of 320×100, serves as an alternative to the standard mobile banner (320×50). This ad size is particularly preferred for mobile devices as it provides additional height, allowing for more creative freedom and engaging content. By utilizing the larger mobile banner, you can effectively capture users' attention and deliver your message in a visually appealing manner. What is Google Ad Exchange? Google Ad Exchange, commonly known as Google AdX, has its roots in DoubleClick Ad Exchange, which was initially established as an ad server in 1996. Google acquired DoubleClick in 2008, integrating it into its suite of advertising solutions. AdX functions as a marketplace where publishers can sell their ad inventory to advertisers and agencies through real-time bidding (RTB) technology. The platform operates on an open auction model, allowing advertisers to bid in real-time for ad space, resulting in efficient allocation of display ads across the web. By leveraging Ad Exchange, publishers can optimize their revenue potential by accessing a larger pool of advertisers while maintaining control over who can advertise on their websites. On the other hand, advertisers gain access to a wider range of websites and ad space, granting them greater control over ad placements. It's important to note that AdX caters to both website owners and mobile app developers, distinguishing it from Google AdSense, which primarily serves website owners, and AdMob, which specializes in assisting mobile app developers with ad space monetization. In Conclusion Google Ads are a goldmine for success when leveraged with skill and knowledge. Every aspect of it adds to the likelihood of running a successful ad campaign. Hence, consider partnering with Saffron Edge to unlock the full potential of your Google Ads campaigns and achieve remarkable outcomes. As a leading digital marketing agency, we possess extensive expertise and a deep understanding of image specifications and creative optimization. Our team of professionals can help you create compelling ad visuals that resonate with your target audience and deliver exceptional performance. Connect with us today! ...

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Branding is a crucial component to focus on while building a promising business. Many companies flourish or witness downfall on the basis of their brand identification. People are ready to spend on the popular brands which hold a good reputation in the market. When you plan about a strong and engaging branding strategy, optimizing your website for the search engines like yahoo, google and bing will become much simpler. To ensure a successful brand launch, here are five key points to check before you introduce your product or service in the market; 1. Logo and Website Design The present lifestyle demands appealing things. You need to broaden your understanding about the message your business wants to convey in a visual sense. This can help you create a design which complements your branding strategy. You should pay attention about the detailing of your logo. What you want to represent and portray through your logo should be focused on. This step is often ignored during the process of branding. Exploring an idea behind the logo is a task which should be handled by the internal business member and graphic web designer mutually for the best results. 2. Social Network Business Profiles When it comes to building branding of your business, creating Social Media profiles is absolutely necessary. Building social network business profiles can help you to Connect with your users or customers Get more exposure online Revisit your online reputation Every business owner wants his business to rank higher in Search Engine results when people browse for their services or product. This aspect of high rank in Search Engine is noticed by the user while browsing the brand. This first impression is a golden opportunity that will make the visitors want to explore your brand. 3. SEO Applying Search Engine Optimization on your website is not easy like an icing on the cake. SEO is one of the most important base ingredients t0 be considered while launching your brand. When you launch your brand, you shouldn’t sideline Search Engine Optimization. It is the only tool that helps in improving the user experience of the visitors. Understanding a broad perspective of SEO is essential in order to make the functioning of website proper. Making a website SEO friendly at a later stage can be a tough task. Hence you can save your crucial time by investing in SEO services for optimizing your brand initially. 4. Publicity Establishing your brand as a key player in the market involves dedication, time and hard work to build connections. You need to improve your search visibility in your industry by highlighting your USPs. Joining social communities and using them properly includes lots of efforts and time. If you spend quality time in these communities, then your business can attain its goal timely. 5. Testimonials Testimonials may not be an instant way to showcase the outstanding features of your product or service. However, many customers assess whether your brand is valuable or not on the basis of these testimonials. It’s always a great idea to position your branding strategies in such a way that it sells an experience instead of just a product. All of the tactics that you’ve curated to sell your product need to portray real-life examples and testimonials which attract the visitors without much effort. These visually engaging elements will increase the effectiveness of your website further boosting branding. Launching your brand in the 21st-century market can be a tedious task. The above-mentioned steps will definitely help you plan your branding strategies easily. Get in touch with us to know more about branding and other digital marketing tips. ...

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Everyone will admit that building relationship with organizational leaders, public figures and world- class bloggers works for any business. This allows you to build new business opportunities and a wider audience. The major problem is that many companies want to grab attention of established influencers and it becomes difficult to make your voice audible. Making your voice heard by these influencers is not an easy task. Here are 3 valuable lessons you need to know about the influencers marketing that will increase your performance and efforts successful to create an influential marketing: 1. For Higher Conversion get sophisticated targets The first step is to lay a base before starting with execution of your tactic. This is the most crucial step and majority of the marketers skips it. You may find the outreach engaging but end results are often disappointing. This usually happens when : Lack of proper research Targeting wrong influencers Now the question arises how to search for the right influencers for targeting. One of the important step is to focus on the targeted audience rather than influencers. Your goal might be business development or content distribution in various social sites especially Twitter. All you need to make sure is that your goals should always align with the requirement of the audience of influencer. To get this thing bang on, all you need is data driven approach. You will find couple of tools for fulfilling this purpose. For example Woopra provides with a customer intelligence platform. It takes visitors and customers data and provides you with granular information. This data can be utilized to build different profiles of users, visitors and customers that are engaged to know about your services. Put these data for mapping out your target audiences of influencer. This will further ease you in finding influencers having access to your kind of audience. Approaches like this requires automated tools and manual efforts. The key step is to find right audience. Keeping audience prior to identifying influencers can be called Reverse Engineering and is the best way of approaching challenges. Once you have the understanding of what you are targeting then comes the step of reaching out and getting on their radar. 2. Grab Attention: Surprise and Delight You always hear about “adding value” but nowadays it is coming more nebulous and limited to sharing, commenting and tweeting. Surely they are important but we should always strive towards doing even better. For rendering surprises and delight together with marketing influencers you need to think Out Of the Box. You can go out of the box by keeping two things in your mind : professional goals and personal desires. By now you must be having idea about the target influencers. This knowledge will provide you with the power to delight and surprise in a kind of way that will demonstrate authenticity. With guest blogging, influencers are promoting products or pushing their content. The main focus can be anything but the important which you have to always remember is mentioning your company on a blog or reputable publication. This process of mentioning will speed up your engagements and will spread your messages to a wider audience. Suggesting connections with people in different networks is a mutually beneficial to influencer and your connection. Always remember to make a formal introduction explaining why you feel this is worthwhile. 3. Multi Channel Approach As soon as a top marketers report some findings on any selective approaches, they are at once adopted by numerous marketers of the same industry. This makes the systematic and structured approaches saturated at a faster rate. For last 18 months this is what has happened in the influencers marketing. Using a similar approach used by everyone, you are increasing your chances of getting ignored. Eliminate One-size-approach which will be fitting to all rather than focus on the activities of your influencers that they are performing at different platforms on individual level. For instance, one of your influencer can be a known blogger and another engage in different communities. Engaging with both on a same platform(let’s take Twitter as the platform) is not a smart act. You need to share and comment on their content and get engage in conversation with them. This boil downs to two elements : context and channel.  You have to first find out where their attention lies, after that make use of the platforms in the same context that these influencers use them in. We recommend you to first analyze the content which they are sharing with their audience and then concoct your services around it. You need to keep an eye on the conferences and events where your target influencers are heading into. For doing this you need to engage with them through social site or emails. You need to keep in mind the authenticity aspect. Join any conversation when it adds any value otherwise there is no need for it. Never jump in any discussion when you are don’t have knowledge about certain areas. Sticking to what you know will always leave an impactful impression. There are no shortcuts in influencer marketing, no amount of tactics or techniques will help you. Try to build mutually beneficial relationship with different people. Follow these tips for creating an influential social media. ...

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