Facebook essentials for a safer community

Vibhu Satpaul

Sep 08, 2020

10 min read

Table of contents

Facebook for the world
Facebook for us

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Social media applications, especially Facebook, have become crucial to mark your presence in the digitally powered world. However, our digital presence is somewhat affecting our real-life presence and sense of reality. The line between the real and online world is increasingly thinning. Platforms like Facebook have helped the community and world grow multifold, there are certain values and convenience to their services. Although, the convenience has led to some people using it for callous means. Now, this where it becomes important to understand why were these platforms established and how can we contribute towards building a safer community online.

Facebook for the world

Facebook has been on the road to transformation for well over ten months now. They have made several changes to their core functions designed for marketing ease. These changes were made keeping in view the recent scandals and strive towards better transparency, privacy, and user experience.

Some of the changes that significantly altered the Facebook universe are-

Content recognition algorithms

Facebook has changed its content recognition algorithms to shift its focus toward meaningful interactions. The focus has been shifted from generic brand content to content generated by the friends of a user. This has changed the marketing dynamics on Facebook notably. Brands are now bidding to generate more user engagement to get their posts trending. Another plus of sophisticated content recognition algorithms is that it’ll help in filtering spams like clickbait.

Limit number of ads run by a page

Facebook has decreased the number of ads a page can run simultaneously. Although a considerable change, it will only affect a small percentage of pages because the upper limit is still pretty high. Most of the pages, as claimed by Facebook, will not even notice the change. However, this has increased the power of content by getting brands to focus on content efficiency and quality rather than quantity. Simply put, they have reduced the content generation limit to increase the quality of content.

Features for Creator Studio

Creator Studio was launched a couple of years ago and has helped a lot of content creators to map the efficiency of their content. Facebook has now launched another fascinating feature to help increase the efficiency of video content. Creators can now view the average time spent by users on their videos. They have also changed the video ranking algorithms to increase engagement.

Ad disclosure

This is another feature that has remarkably shifted the marketing dynamics as now users can see why they are being targeted for specific ads. This has increased the transparency in dealings and pushed consumers towards relevant content.

Education feature

Facebook has rolled out Education Hub to help students, parents, and teachers with educational resources. It also includes a digital literacy programme to help students with remote learning.

Enhanced accessibility

Facebook, already being one of the most accessible platforms is working on increasing it even more. They have debugged several keyboard commands, increased readability with scalable font, added contextual headings, and much more to enhance user experience. They have also put out several notification settings to make it easier for users to get updates from their desired pages.

As rightly said by Malcolm Gladwell, “Platforms are only as socially useful as their owners want them to be.”

Now, what is being done by Facebook to counter the threats to humanity?

They have placed policies to combat harmful conduct, they are using advanced tech to monitor feeds and posts to weed out the problems, and they have enabled the users to report any objectionable content. However, the problem still persists and it cannot be blamed on Facebook. It is also the responsibility of a user to take into consideration the guidelines set by the platform. It is crucial to abide by these to maintain communal harmony and peace.

Facebook for us

While Facebook is doing everything it can to protect us, don’t you think we should do the same to protect our community?

Our community is safer and more accountable when people take responsibility for their actions and opinions. This is why it is imperative to abide by the following guidelines set by Facebook-

It starts out with our profile-
- Always use given name or the name you use in everyday life to create an authentic profile
- Provide accurate information in the necessary fields. With most of our information being optional to submit, it is on the user to fill them out. In case you choose to, always put down authentic information.
Create a single account- It is necessary to create only one account per person and you can create pages for your socials or businesses from your account.
Never share your password with anyone or give access to your profile. Facebook accounts are non-transferable and can only be transferred or operated by other individuals after obtaining permission from Facebook.

Facebook is globally available to everyone with certain exceptions put forth for the safety of an individual and the community. Facebook is accessible to all except the following-

Individuals under the age of 13 or as per the minimum legal age set by the country they are citizens of.
Individuals who are convicted of sexual offences.
Individuals whose Facebook accounts were previously disabled due to violations of Terms and Policies of the platform.
Individuals who are prohibited from using services provided by Facebook under applicable laws.

It is the civic duty of every user to understand and maintain the decorum set by the platform they are active on. With increasing cases of cyberbullying, it is we who need to protect ourselves and the community. At Saffron Edge, we ensure our readers are updated with crucial changes taking place in their favourite social media platforms. Our experienced social media experts are well versed with the latest news and are constantly upgrading their marketing certifications. Ads on social media platforms like Facebook and Instagram are the future of marketing and it is imperative for all marketers to be up-to-date with their evolving guidelines.

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How To Get Your Existing Dental Patients Coming Back For More

In our previous blog , we talked about how maintaining an online presence is vital for a dental practitioner to grow his practice exponentially leveraging the power of the web. But what to do when your online marketing efforts bring a few patients in? How to keep them coming back for more? They are in your clinic because they got impressed with your brand online and found a value proposition in it, to keep them coming back for more, I think it goes without saying that you have to impress them with the way you run your actual practice as well. Apart from giving an exceptional dental treatment, there are many things you can do to woo them over and develop a healthy relationship with them. After all, its strong relationships in business that bring in repeat sales rather than anything else. So in this blog, we will be talking about some ways to provide a great in-clinic patient experience to keep them coming back for more - Make use of online appointments After finding your clinic online, a convinced potential patient will most probably give your clinic a call to set an appointment. Mind you, your front desk team can make or break your dental practice as they will always be your clinic’s first point of contact with your patients. So it becomes all the more important to make sure that they are proficient in whatever they do and to adequately train them if they are falling short. You can make use of some online dental marketing services that’ll help your front desk team better manage clinic appointments and stay at the top of their game. Use online appointment management services of Setmore or Appointy to keep a track of all your clinic appointments for a marginal cost. Remember, your front desk team’s attitude, professionalism and behavior can leave a lasting impression on patients - it’s your job to ascertain that it’s a good or bad one. Engage with them through emails Like you engaged with them online to bring them in, it’s important to engage with them in some way or the other when they actually come to your office to deliver a great customer experience. Your patients already know that you are great in your practice, that’s why they are there in the first place, all they are looking for is to form a relationship. Share a story, teach them about some common dental problems and how to avoid getting them, get a little personal and try to know a bit about their life. Small things like these can go a long way in forming forever lasting relationships with your patients that’ll bring in repeat sales and potentially can make your patients the advocates of your clinic, promoting word of mouth and in turn bringing in more patients, creating a circle that’ll never end. For that, you always have to be on top of the mind of your patients when they think about getting a dental treatment. A nice way to do that is by sending them gifts or exclusive offers, newsletters or by calling them in regular intervals to simply ask if they need an appointment. One of the best ways though to keep in touch with your patients is by sending emails. Start collecting email addresses of all your patients that walk through your door and run promotional email campaigns with the help of those collected emails to stay at the top of your game and in their mind. You can use an email marketing software such as Mailchimp or Constant Contact to run your marketing campaigns. Or if you can’t take the time out of your practice to send emails, we can help you out! Create an office culture Your office culture is essentially the way you run your office. It’s in your leadership style, your values, your behavior, your personality, your system, the way your employees communicate with each other and with your patients, your clinic decor, physical environment and basically everything that is linked to your clinic in some way or the other. The way you run your dental clinic actually holds the power to attract or repel patients, depends on how well organized and managed your dental practice is. Your unique way of doing things in the most optimized way and striking a perfect balance between all the elements mentioned above holds the power to boost productivity, attract quality staff, bring in patients and keep them coming back for more. Send greeting cards using online services Doing something extra for your patients will only bring a smile to their face and strengthen your relationship with them. Going up and beyond your regular practice to do something special for your patients will make them feel special and cared for, enhancing their customer experience marginally. Send thank you cards, get well cards, birthday cards, Happy New Year cards, bouquets on their birthday or marriage anniversary, gift baskets or anything you can think of to develop a special bond with them. Use an online service like Send Out Cards to send custom designed cards or some gifts to your patients, adding that personal touch which will make them feel special and cared for. Ask for feedback After you are done with the necessary treatments, doing something as simple as asking for an honest opinion about the quality of services provided to your patients can make them feel important and their opinions valued. While there are many ways to collect valuable feedback, the most convenient way to do it is through your dental website. Make a separate dedicated section in your website where your existing patients can do just that or you can go the traditional way and ask all the patients that come in your clinic to give feedback using a paper and pen. Doesn’t matter how you do it, the fact that you are giving your patients an opportunity to voice their opinions about your dental practice can go a long way in forming a healthy relationship with them. In today’s tough competitive environment, you can not possibly be a thousand times better than your competitors, but you can be better than them in a thousand small ways. Make your practice stand out by doing the above-mentioned things for your patients and watch them visit your clinic more often with a gleaming smile on their face! ...

5 Effective Strategies for X and Examples for X Marketing

Many businesses miss tremendous opportunities due to an insufficient social media presence. This is where X marketing can provide significant value. Leveraging social media helps startups and established brands reach a broader audience. However, not all social media platforms are suitable for every business. Position your brand in the spaces where your audience already engages. Here, we’ll share the most effective X marketing strategies to drive revenue and illustrate them with real-world examples. Let’s understand the “why” before getting into the “how.” The Benefits of Using Twitter for Marketing When utilized effectively, x can be a powerful addition to your business marketing strategy. As of late 2022, this platform boasted over 368 million monthly active users worldwide. With such a vast and engaged audience, X offers numerous marketing opportunities for businesses of all sizes. However, a 2022 global survey revealed that only about 4% of marketers use it for business purposes. Understanding X's potential for your brand is an excellent starting point if you're unsure about incorporating it into your social media marketing strategy. Here are some key advantages of using X for marketing: You can drive traffic to your company's website. It provides valuable insights into industry trends. It’s an inexpensive way to reach prospects and customers globally. Prospects and customers can easily reach out to your business directly. You can improve customer service by staying in constant contact with followers. It helps establish an authentic brand personality by showcasing your business's human side. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call 5 Twitter Marketing Strategies to Drive Sales Unlike other social media platforms, x doesn’t require detailed captions or an aesthetic feed. You can tweet whenever inspiration strikes. However, using X for marketing requires a more intentional approach. Here’s how we differentiate my business and keep my audience engaged. 1. Create a Professional X Account A professional X account allows businesses to market their products and services effectively. You need an original account name, profile picture, bio, and a clean history without repeated guideline violations to qualify. A professional profile adds credibility to your brand. Customers are more likely to trust and purchase from brands they perceive as legitimate businesses. With a professional X profile, you can display specific business details using dedicated fields and access various marketing tools and features unavailable to standard accounts. 2. Establish a Social Media Style Guide A comprehensive social media style guide is crucial for maintaining a cohesive and consistent brand identity on X. A unified brand voice, personality, and visual aesthetic build recognition, familiarity, and trust, ultimately driving higher sales. Your style guide should cover everything from design elements and brand voice to posting frequency. Tailor it to X’s specifics, such as ideal image dimensions, length of copy, and hashtag integration. 3. Utilize the Right X Marketing Features X offers numerous built-in marketing features that can help increase brand awareness and drive sales. However, not all features will align with your specific goals. First, define your brand's core objective for being on X. This clarity will help identify the most beneficial features. Here are some features I leverage: Quick Promote: Boost individual tweets to reach a broader audience. X Polls: Gain real-time feedback and insights from followers. Live Streaming: Host Q&As, product launches, and other events. Advanced Search: Find relevant conversations to join and connect with your target audience. X Blue: Access premium features and additional analytics. X Shopping: Use integrated e-commerce tools to sell products. X Communities: Join niche communities within your industry. 4. Initiate an Influencer Marketing Campaign Even with active marketing efforts, your brand's tweets can sometimes go unnoticed. Partnering with influencers can significantly enhance your reach. Collaborate with popular creators or brands with a substantial following within your niche. An influential voice can authentically endorse your products, reaching your ideal target market and building credibility and trust. 5. Optimize Your Strategy with X Analytics Consistently tracking your performance metrics is essential for refining your X marketing strategy. Use Twitter's native analytics tools to monitor metrics like profile visits, tweet engagements, follower growth, and sales impact. Data-driven decisions and iterative adjustments will make your marketing efforts more effective over time. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call Partnering with an X Marketing Agency A solid Twitter marketing strategy gives your business a competitive edge. However, maintaining consistent connections with your audience requires significant time and effort, especially on a real-time platform like X. Partnering with an experienced X marketing agency can be highly beneficial. They can help develop and execute a tailored, ROI-driven strategy. From creative campaigns and influencer collaborations to community management and comprehensive reporting, a professional team ensures your brand maximizes its presence on X. Twitter Marketing Strategy Examples To illustrate effective X marketing, here are some brands consistently excelling on the platform: Wendy's: With over 3.8 million followers, Wendy's X account is renowned for its humor, wit, and direct engagement with fans. Their posts exemplify how to create a fun, memorable brand personality. NASA: Boasting over 78 million followers, NASA’s content strategy balances educational posts, relatable humor, and interactive campaigns. For example, their "NASA Perseverance" hashtag allowed followers to send their names on the Mars rover mission. Starbucks: Starbucks frequently showcases visually appealing product shots, generating instant cravings for its beverages. With over 15 million followers, Starbucks demonstrates the power of letting your product take center stage. Studying these successful brands can inspire you to craft your X marketing strategy. With the tips and best practices outlined above, you’ll be well on your way to driving more sales and growth for your business. Conclusion Partnering with a specialized agency like Saffron Edge can catalyze your Twitter marketing success in B2B Marketing. With their expertise in crafting tailored strategies and leveraging Twitter's unique features, you can amplify your online visibility and drive tangible business outcomes. Embrace the opportunities Twitter offers, stay consistent, and watch your business thrive with Saffron Edge by your side. ...

How To Leverage YouTube To Market Your Dental Practice?

What is the first thing to strike your mind when someone mentions “video”? YouTube, right? No matter how prominent social networking sites try to build a better video platform, a discussion of video is mostly concluded with YouTube mentions. And why it wouldn’t be? After all,YouTube is the second most visited site, globally, only second to the platform that owns it, Google. Source From its inception in 2005 to now, being a significant advertising and content marketing channel, YouTube has evolved and how! Do you know how many videos are uploaded every minute on YouTube, 400 hours of videos! And how many hours of videos are watched every day? Over 1 billion hours! These staggering stats are enough to fathom the gravity at which YouTube is being hailed as a leading video-based content creation and marketing channel. “YouTube holds a significant power on swaying the purchase decision of the consumers with 68% reporting to have used YouTube to bolster their purchase decision.” While this is an established fact that YouTube is primarily used for entertainment purposes, but regarding it as just a mode of relaxation would be a common mistake that can cost your business losing out on significant opportunities. Source With people spending more time on YouTube than on their television (which by the way is increasing every year) and actively looking for useful information every minute, YouTube holds a significant power in swaying the purchase decision of the consumers with 68% reporting to have used YouTube to bolster their decision. From being a video hosting platform to an effective marketing platform to becoming the second most viewed search engine, YouTube has now become a competent marketing tool alongside its social media contemporaries. Many businesses, be it in the healthcare or retail or any vertical whatsoever, are aggressively investing in marketing through YouTube. The health-conscious population is increasingly drawn towards YouTube for informative videos. One of the most overlooked aspects of our overall health is dental health, which is riddled with misconceptions due to a lack of accurate information. The online growth of the dentistry sector is helping patients understand it better, and the digital marketing trends help dentists be more accessible to their patients. Your dental channel can help users get answers to their dental queries such as early signs of dental trouble; recorded procedures can help them get rid of the apprehension and comprehend the importance of good dental hygiene. Your channel, on the other hand, will have an extensive reach, more patients. Furthermore, your practice will perform better on search engines. YouTube is a cost-effective yet powerful marketing tool which if done right has the ability to strengthen other marketing mechanisms such as SEO and social media. Then why hasn’t your dental practice set up a YouTube channel yet? Wondering how YouTube marketing can help bring new patients to your practice? “..marketing your dental practice on YouTube can help attract, engage and retain patients.” Of all the users actively browsing through YouTube for some relevant information or solution for their query, there would be a certain percentage looking for good dentists or dental service-related information. They want to know how a procedure works, what are the real results, what are the risks involved, and more. Just like any other industry, marketing your dental practice on YouTube can help attract, engage and retain patients. Allow me to elaborate on the benefits of incorporating YouTube in your dental marketing campaigns: “investing in YouTube marketing seems like a bankable move to grow awareness, boost your dental practice search engine ranking, and substantiate your credibility in the industry.” It is one of the most cost-effective marketing strategies with the plausibility of far-reaching impact on garnering a higher volume of traffic. With half of the internet population accessing YouTube every month and viewing billions of hours of videos, imagine the amount of attention your practice will be able to capture with an effective YouTube marketing strategy? With Cisco predicting video to be 80% of all the internet traffic by 2021, investing in YouTube marketing seems like a bankable move to grow awareness, boost your dental practice search engine ranking, and substantiate your credibility in the industry. Moreover, strategically created informative and detailed videos come with tremendous SEO value. If judiciously invested, YouTube video marketing tactics can yield a good return on investment. Furthermore, the AI-driven recommendations generated by the intuitive YouTube algorithm can help increase the content views from your target audience. YouTube gives the ease of targeted marketing with which you can decide upon the demographics, age, gender, keyword, placements and avoid any possibility of association with unrelated content. YouTube, when managed meticulously by dental marketing services can also be used as a potent analytic tool to gain an insight into the content performance and make improvements in your dental practice management, as and when required. While these benefits might instantly encourage your team to get on with YouTube marketing, it is crucial to keep in mind that with the soaring volume at which the videos are getting uploaded on YouTube, the chances of your content getting noticed are very thin, unless you have an adept strategy to march your way up in the competitive dental industry successfully. These up-and-coming trends and technologies are making dental marketing extensively intricate, managing which might derail your practice and staff from the core objective of dispensing quality treatment to the patients. This is where having a dental marketing service can ensure your robust online presence, giving you a competitive edge over others. Having said that let’s take a look at how you can use YouTube to market your practice to your audience. VIDEO CONTENT You can choose from various video topics to start with your YouTube, marketing, to be able to resonate with your audience, attract the patients and strengthen your practice’s standing, such as : INTRODUCTORY VIDEO One of the most natural ways of getting your patients to know you, your practice, and the staff is a straightforward introduction video. A brief practice and dentist introduction can help establish familiarity and mitigate the stress when the patient visits your practice. You can also use these videos to inform patients on how to go about their first visit. A dentist's introduction will help the patient know more about the doctor treating them, helping them make a sound decision about going forward. INFORMATIONAL VIDEO A significant percentage of users browse through YouTube to get information on a particular subject and topic. You can create a video explaining a specific procedure, why is it essential for overall dental hygiene, how is it performed, etc. You can also subtly incorporate as to why your expertise in dentistry should make patients prefer you over others. Informational videos get shared quickly as they help resolve queries and keep people engaged. PROCEDURE VIDEO A video that explains the dental procedure in layperson terms, showcasing live procedure and actual results can help clear misconceptions which make people fear dental visits. But make sure to have the patient consent in shooting a live procedure yourself in a hot soup. Q/A VIDEO While answering frequently asked questions on the website and timely updating them is a good practice, why not make it more interactive? An engaging Q/A session can also play a pivotal role in increasing your practice’s awareness, highlighting your expertise. OUTCOME VIDEO A video highlighting before and after a procedure help concrete the patient’s confidence in the dental practice. You can also put up some of the most challenging dental cases that you have successfully treated. This will comfort the patients who are otherwise stressed about their dental hygiene and are apprehensive of visiting the dentist. You can also put up a montage of your best works, distributed into the specific procedure to resolve the dilemma of the targeted patients. PATIENT TESTIMONIAL VIDEO One of the best ways to demonstrate to the new and existing patients that you deliver what you promise is testimonials by happy patients. Periodically putting up patient testimonials will prove beneficial in attracting new patients and upscaling your practice’s reputation. FACILITY TOUR VIDEO Let your patients know how technologically advanced your practice is by creating a video of the establishment. By showcasing the amenities and environment of your practice, you boost the patient’s confidence in your service. OPTIMIZE YOUR VIDEO FOR BETTER RESULTS While high-quality content will help you get the attention of your patients, it is the optimization of the videos that will enhance your reach and escalate your number of views. Similar to Google,YouTube has its own algorithm to decide how the videos will be displayed in the search results. Certain factors should be kept in mind while optimizing your YouTube video for better results such as: Video length Watch Time Keyword preference Number of subscribers Interaction with customers (likes, comments) Your dental marketing through YouTube should be capitalized on these metrics. Mentioned below are some of the optimization tips, implementing which, you can enhance your practice’s change of gaining more visibility on YouTube: TITLE: Targeted keyword with practice’s information Make sure that the title of the video is search friendly and has the keyword you are planning to target along with the name of your practice as this will serve as a quick call to action and escalate your ranking. Include relevant keywords as YouTube tags, so that the YouTube algorithm will place your video under the “related video section.” DESCRIPTION: Keep it extensive and informative Even before the patients watch the video, this section gives you the chance to attract them and make them curious as to what new are they going to find. Be tactful when structuring the description. Keep your web address and other contact details on the top and then design two paragraphs with relevant keywords to describe the video. Mention what the video is about and how can it help the viewers in the first paragraph. The second paragraph can be used to write a small description of your dental practice and expertise. THUMBNAIL: Select an easy to read and relatable thumbnail Patients should be able to comprehend the purpose of the video by its thumbnail quickly. In pursuit of making it attractive do not make it irrelevant upon searching. Use a video screenshot with a video title on it to enhance your ranking in YouTube search results. TRANSCRIPT: Place closed captions Uploading transcripts or making use of closed captions can add value to your video, helping patients having difficulty comprehending, to understand the video better, thereby ensuring engagement. Closed captions enhance the search engine ranking of the video since the search engine indexes the text which increases the search traffic. SHARE: Utilize every platform The more your video will be shared, the more it will benefit your practice’s search engine optimization. Once the video is live, promote it across all the major social platforms, embed it blogs on the website, share with your patient and encourage patients to share it further. You can not just boost your practice’s market by posting videos on YouTube but also by advertising. Every ad of yours played before a video gives your practice more exposure, making it an instant mode of maximum reach. With YouTube’s advanced targeting, you can reach a specific audience; take, for instance; you are a pediatric dentist. You can create ads specifically targeted to children or families with children to increase your radius. This way you will reach only those people who have shown interest in topics relevant to children's dental hygiene. To make sure that your practice’s message goes to the right audience, you can also use YouTube’s feature which allows you to post ads on relevant and specific channels or videos, to increase engagement of the particular audience. Depending upon the advertising models/ format that you choose, you can easily track the ad metrics such as clicks, reach, frequency, engagement, and more. This will help you identify and work on the lagging part and accordingly strategize to meet your goal. Talking about advertisements models, has it ever occurred to you why some ads can be skipped, while some run to their length and then only you can watch the video? That is because there are various formats available for YouTube advertising: TRUEVIEW:  Source One of the safest and cost-effective forms of advertising, wherein you will only have to pay when your prospective patient watches the video for 30 seconds or more. These are skippable ads and have two sub-forms; in-display and in-stream. Those that appear before a YouTube video are instream ads and those suggested on the top of the video are in-display ads. Although a cost-efficient platform, since it automatically optimized videos ads for views and not click, campaigns with a prime focus on clicks can get expensive. Use Trueview if you want to maximize your visibility and enhance your number of views. PRE-ROLL: Source These are non-skippable 15/30/60 seconds video ads that are paid for based on click per mille(Latin for 1000) basis. Since they are optimized for the click, they have a higher cost per click than trueview video ads and are more suitable for sales campaigns or for generating clicks for the landing page. BUMPER: These are six-second-long, non-skippable video ads that are paid for in the trueview format. One of the most cost-effective modes, bumper video ads are suitable for raising awareness and ad recalling. Why advertise on YouTube? As people are increasingly consuming content through their smartphones, every microsecond has the potential to create a long-lasting impact and convert viewers visiting your channel into your patient. Also, search for genuine information especially on critical subjects like dental health on YouTube is escalating day by day; hence YouTube dental marketing seems like a commercially sound decision to make. Video dental marketing is the future, and YouTube marketing is only getting started. You have YouTube, you have your dental practice; what you need is a competent video marketing strategy that makes your dental practice get heard and identified in this virtual noise. Reach out to those one billion monthly users and increase awareness about dental hygiene through your channel. The sooner you implement it, the better will be your chances of establishing your prowess in the industry. ...

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Facebook essentials for a safer community