Facebook essentials for a safer community

Vibhu Satpaul

Sep 08, 2020

10 min read

Table of contents

Facebook for the world
Facebook for us

Social media applications, especially Facebook, have become crucial to mark your presence in the digitally powered world. However, our digital presence is somewhat affecting our real-life presence and sense of reality. The line between the real and online world is increasingly thinning. Platforms like Facebook have helped the community and world grow multifold, there are certain values and convenience to their services. Although, the convenience has led to some people using it for callous means. Now, this where it becomes important to understand why were these platforms established and how can we contribute towards building a safer community online.

Facebook for the world

Facebook has been on the road to transformation for well over ten months now. They have made several changes to their core functions designed for marketing ease. These changes were made keeping in view the recent scandals and strive towards better transparency, privacy, and user experience.

Some of the changes that significantly altered the Facebook universe are-

Content recognition algorithms

Facebook has changed its content recognition algorithms to shift its focus toward meaningful interactions. The focus has been shifted from generic brand content to content generated by the friends of a user. This has changed the marketing dynamics on Facebook notably. Brands are now bidding to generate more user engagement to get their posts trending. Another plus of sophisticated content recognition algorithms is that it’ll help in filtering spams like clickbait.

Limit number of ads run by a page

Facebook has decreased the number of ads a page can run simultaneously. Although a considerable change, it will only affect a small percentage of pages because the upper limit is still pretty high. Most of the pages, as claimed by Facebook, will not even notice the change. However, this has increased the power of content by getting brands to focus on content efficiency and quality rather than quantity. Simply put, they have reduced the content generation limit to increase the quality of content.

Features for Creator Studio

Creator Studio was launched a couple of years ago and has helped a lot of content creators to map the efficiency of their content. Facebook has now launched another fascinating feature to help increase the efficiency of video content. Creators can now view the average time spent by users on their videos. They have also changed the video ranking algorithms to increase engagement.

Ad disclosure

This is another feature that has remarkably shifted the marketing dynamics as now users can see why they are being targeted for specific ads. This has increased the transparency in dealings and pushed consumers towards relevant content.

Education feature

Facebook has rolled out Education Hub to help students, parents, and teachers with educational resources. It also includes a digital literacy programme to help students with remote learning.

Enhanced accessibility

Facebook, already being one of the most accessible platforms is working on increasing it even more. They have debugged several keyboard commands, increased readability with scalable font, added contextual headings, and much more to enhance user experience. They have also put out several notification settings to make it easier for users to get updates from their desired pages.

As rightly said by Malcolm Gladwell, “Platforms are only as socially useful as their owners want them to be.”

Now, what is being done by Facebook to counter the threats to humanity?

They have placed policies to combat harmful conduct, they are using advanced tech to monitor feeds and posts to weed out the problems, and they have enabled the users to report any objectionable content. However, the problem still persists and it cannot be blamed on Facebook. It is also the responsibility of a user to take into consideration the guidelines set by the platform. It is crucial to abide by these to maintain communal harmony and peace.

Facebook for us

While Facebook is doing everything it can to protect us, don’t you think we should do the same to protect our community?

Our community is safer and more accountable when people take responsibility for their actions and opinions. This is why it is imperative to abide by the following guidelines set by Facebook-

It starts out with our profile-
- Always use given name or the name you use in everyday life to create an authentic profile
- Provide accurate information in the necessary fields. With most of our information being optional to submit, it is on the user to fill them out. In case you choose to, always put down authentic information.
Create a single account- It is necessary to create only one account per person and you can create pages for your socials or businesses from your account.
Never share your password with anyone or give access to your profile. Facebook accounts are non-transferable and can only be transferred or operated by other individuals after obtaining permission from Facebook.

Facebook is globally available to everyone with certain exceptions put forth for the safety of an individual and the community. Facebook is accessible to all except the following-

Individuals under the age of 13 or as per the minimum legal age set by the country they are citizens of.
Individuals who are convicted of sexual offences.
Individuals whose Facebook accounts were previously disabled due to violations of Terms and Policies of the platform.
Individuals who are prohibited from using services provided by Facebook under applicable laws.

It is the civic duty of every user to understand and maintain the decorum set by the platform they are active on. With increasing cases of cyberbullying, it is we who need to protect ourselves and the community. At Saffron Edge, we ensure our readers are updated with crucial changes taking place in their favourite social media platforms. Our experienced social media experts are well versed with the latest news and are constantly upgrading their marketing certifications. Ads on social media platforms like Facebook and Instagram are the future of marketing and it is imperative for all marketers to be up-to-date with their evolving guidelines.

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A Closer Look At The Importance Of Dental Marketing

Dentistry has now become a competitive industry and is a wonderful profession to work for. But, just like other industries it also has its fair set of challenges. One of the major challenges faced by most of the dentists is acquiring new patients. No matter you are one of the best dentists in the city, but without new patients coming to you on a daily basis, your practice is not fulfilled. Fortunately, a well-designed and effective advertising and marketing strategy can make your services stand out from others. Dental marketing is a process that can help dentists get more patients by raising visibility and creating awareness for their services. Let's take a closer look at the importance of dental marketing : ENGAGE NEW PATIENTS If done correctly, dental marketing can bring new patients to your office. There are several ways the dentist can accomplish this. One of the best effective ways is posting constantly on Social media platforms and making the use of local SEO to get your services out there. Another effective technique is making the use of social media advertising to reach more patients. You can use Facebook for its paid advertising feature to target specific groups of people in your locality or town. PROMOTING DISCOUNT AND OTHER OFFERS If you want to offer discounts, special offers and other rewards on any dental service during specific days of a week, there is no other better way to spread this message then posting on Social Media platforms. You can also make use of effective marketing programs to alert group of people. Undoubtedly, dental marketing can greatly benefit the profession of a dentist. APPOINTMENTS REMINDER Sometimes a patient may make an appointment on phone but fails to make it. Most people either forget while others might postpone the appointments and this results to a number of cancellations made by patients at the end of each month. Fortunately, with the help of marketing programs dentist can reduce monthly cancellations. These marketing programs come with advanced features like automatic text messages and email reminders.     ESTABLISH TRUST AMONG PATIENTS The top and foremost priority of any business is to create a reputable and trusted brand. Social media is a beautiful thing and using effective dental marketing techniques helps dentists to develop trust among their patients. Post images, offers, discounts, status updates and videos on matters that can interest people. You should also share helpful blogs and articles that are relevant to your practice. This will keep your clientele looking forward and engaged to your next post. To sum it up, a marketing strategy can make or break a business, this is the reason why it is essential to develop an effective and well-designed marketing campaign for your business. To know the other benefits of the marketing campaign, contact us! ...

Top 9 SaaS review sites you need to be ON

What are Saas review sites? What does SaaS stand for? It simply means Software as a Service. Websites that offer assessments, rankings, and comparisons of different software-as-a-service (SaaS) platforms and solutions are known as SaaS review sites. Important details regarding SaaS review websites include: Instead of installing on-premises software, they concentrate exclusively on evaluating subscription-based cloud-based software services. This includes CRM, marketing automation, HRIS, collaboration tools, and other such items. SaaS review sites are known for their popular features, which include feature comparisons of products side by side, pricing models, simplicity of use, customer service, and integration options. They want to aid purchasers in weighing their options. Numerous enable consumers to rate and evaluate SaaS tools they have used in the past providing insights into various aspects, including saas social media marketing functionalities. This offers reviews written by experts, along with user comments and information. Certain niche SaaS review sites concentrate on a particular area, such as review sites for video conferencing software, help desk systems, or recruitment tools. Some adopt an approach that looks beyond SaaS categories. In addition to textual SaaS evaluations, several websites offer unique saas dashboard, product demos, user interviews, video summaries, and trials to help with the evaluation. The majority make money through selling access to enhanced buyer intention data, advertising, and affiliate programs. Additionally, vendors sponsor content. When considering saas growth strategies and saas ltv calculation, businesses can leverage the insights provided by these SaaS review sites to identify potential growth opportunities and optimize their SaaS sales strategy. Why does your SaaS business need to be on Saas product review sites? According to recent studies, online reviews hold great influence over consumer decisions, with 91% of 18-34-year-olds trusting them as much as personal recommendations. In fact, 93% of consumers have reported that online reviews have played a role in their purchasing choices. SaaS review platforms facilitate educated decision-making, a key aspect of the software procurement process. These websites assist consumers in filtering through the vast array of cloud solutions available and filtering through vendor marketing claims as the SaaS market grows quickly. Clearer comparisons across solutions are made possible by independent analysis and user feedback on key features, usability, technical requirements, customer service, and total cost of ownership, including aspects like saas branding. This aids buyers in assessing options that fit their needs and budget. SaaS websites can also draw attention to product limitations or security risks, offering an unbiased viewpoint absent from vendor communications. Firsthand insights enable companies to use the finest SaaS technologies, including robust saas reporting capabilities, to achieve business objectives and ROI instead of acting based on assumptions. Being present on these platforms can help enhance your SaaS website design and optimize your SaaS go-to-market strategy by providing valuable insights into customer preferences and competitive positioning. Trustpilot: Fostering Trust in Consumer Choices Trustpilot emerges as a global force in the vast terrain of popular saas products ratings, with a library of over 120 million user reviews globally. Despite criticism for suspected fraudulent ratings and review manipulation, Trustpilot maintains its position as a reliable platform that connects customers and companies. The platform's persistent commitment to openness and its emphasis on data-driven insights demonstrates its devotion to empowering users. Trustpilot empowers users to make educated judgments by giving a wide range of reviews, promoting trust in their SaaS product selections. Trustpilot is a reliable ally in navigating the dynamic field of software solutions in a world where trust is vital. Capterra: Where Software Choices Align with Your Needs Capterra, now part of Gartner, has cemented its position as a lighthouse in the SaaS selection environment. Capterra has an incredible collection of over 1 million legitimate evaluations and goes above and beyond the norm by providing personalised software recommendations across a whopping 800+ categories. This huge database is a gold mine for firms looking for bespoke solutions to their unique demands. Notably, Capterra doesn't only do evaluations; it also performs analytical surveys, such as one that looked into the severe impact of the COVID-19 epidemic on the IT industry. Capterra's purchase by Gartner strengthens its reputation even more, placing it as a significant participant in the ever-changing world of software selection. This makes it an invaluable resource for businesses and SaaS SEO agencies alike. Capterra provides consumers with evaluations and a thorough grasp of software landscapes, allowing them to make educated decisions. Crozdesk: Elevating Productivity through In-Depth Reviews Crozdesk, a cutting-edge AI-powered platform, is redefining commercial software evaluation. Crozdesk provides organizations with in-depth data necessary for decision-making by methodically reviewing software across dimensions such as cost, usability, popularity, and reputation. With a global reach, it catalyzes productivity growth by providing expert assessments, product selection help, and a wealth of important resources. Crozdesk's hyper-targeted product categories set it apart, allowing organizations to find precise matches customized to their requirements. Crozdesk emerges as a crucial partner in a world flooded with software possibilities, easing the process of identifying ideal solutions and boosting productivity for organizations globally. GoodFirms: Recognizing Excellence in Software Development GoodFirms, a well-known B2B research platform, specializes in selecting top-tier software development firms based on quality, capability, and dependability pillars. GoodFirms' extensive archive of over 40,000 verified evaluations offers consumers a plethora of knowledge to help them make educated decisions. The platform is committed to recognizing and supporting excellence in the software development sector, serving as a trustworthy guide for firms navigating the competitive market, particularly in the b2b saas lead gen realm. GoodFirms helps customers to connect with respectable software development partners by emphasizing essential factors such as quality and dependability, ensuring that decisions are driven by merit and excellence in the changing world of software solutions. Serchen: Simplifying Cloud Service Choices Serchen takes the lead as the main online cloud services marketplace, simplifying the difficult chore of researching and evaluating cloud services and applications. This platform, dedicated to leveraging digital progress, stands out as a beacon for firms looking to invest in cloud services with a focus on technical seo for saas. Serchen becomes a trustworthy resource by combining technical innovation and user feedback, providing a dependable compass for organizations navigating the vast cloud services field. Serchen's commitment to simplicity and transparency positions it as a go-to platform where the cloud is integral to business operations, empowering businesses to make well-informed decisions and ensuring that their foray into cloud services aligns seamlessly with their unique requirements and aspirations. G2: Empowering Decision-Making with Timely Reviews G2, a trustworthy tech marketplace for best SEO SaaS companies, differentiates itself with a large pool of 1,778,100+ evaluations, streamlining software and customer service selection. Despite a thorough review verification procedure, G2 prioritizes the removal of biased or fraudulent reviews. This devotion guarantees that users obtain precise insights into the nuances of product benefits and limitations. G2's persistent commitment to authenticity solidifies its standing as a go-to platform, providing a trustworthy venue for organisations and people seeking accurate information for making educated tech-related decisions. SoftwareSuggest: Connecting Businesses with the Right Solutions With 18,000 entries covering 425 categories, SoftwareSuggest emerges as a complete resource, providing organizations with a plethora of possibilities for free consultations, assessments, and comparisons, including the best SaaS website designs. The dedication to emphasizing verified evaluations at the heart of its service ensures consumers obtain authentic insights regarding software goods. This emphasis on authenticity is critical in assisting businesses in making well-informed decisions that are suited to their individual needs. In a sea of possibilities, SoftwareSuggest stands out as a beacon of light, offering a platform where organizations can confidently traverse the intricacies of software selection, knowing that the insights they get are reliable and relevant to their specific needs. GetApp: Streamlining Product Comparison for Informed Choices GetApp takes the lead as an exceptional SaaS product review site, providing businesses with the tools to compare and contrast software programs effectively. Through interactive tools and a commitment to user-friendly experiences, GetApp stands out as a valuable resource in the software selection journey. The platform's emphasis on advanced search functionalities allows users to precisely filter results, facilitating the discovery of the most suitable software solutions tailored to their unique requirements in the SaaS lead gen and marketing flywheel landscape. In a dynamic market flooded with options, GetApp becomes a strategic ally, offering a streamlined and efficient approach to finding the right Saas solutions and empowering businesses to make informed decisions that align seamlessly with their evolving needs and goals in the context of Saas lead gen and the marketing flywheel. TrustRadius: Peer-Reviewed Insights for Business Executives TrustRadius stands as a research and review platform, providing peer-reviewed, validated advice for business executives seeking the best software solutions. With a meticulous review process and an annual influx of 12 million visitors, TrustRadius ensures high-quality, detailed reviews to guide decision-makers. Conclusion In conclusion, the SaaS product review ecosystem is vital for informed decision-making in today's dynamic business landscape. When navigating numerous alternatives, organizations find valuable insights into established platforms and innovative entrants. As the SaaS industry evolves, these review sites serve as information hubs and indispensable guides, ensuring strategic choices aligned with the SaaS affiliate marketing and changing trends. Saffron Edge is a leading digital marketing agency for top SaaS SEO Services. Recognized for excellence, we provide Semantic SEO, Technical SEO, Content Marketing SaaS, Performance Marketing, and ABM solutions. Recently, we achieved 100% organic traffic growth for JOP's OKR SaaS platform in just 3 months. Our expertise ensures that your choices are well-informed and aligned with the evolving SaaS trends. Choose Saffron Edge for a results-driven approach where innovation meets excellence in SaaS SEO. ...

What is a X Marketing Agency? Here are the Top 5 Agencies for you

Did you know that as of 2023, X has over 396.5 million active users worldwide? With such a large number, X offers businesses a great opportunity to connect with their desired demographic. However, fully utilizing this platform requires expertise, time, and consistent effort and resources, which many businesses find difficult to allocate internally. This is where a Twitter marketing agency comes in! This blog will take you through the importance of Twitter marketing agencies, their benefits, how to choose the right one for your business, and the industry's top 5 Twitter marketing agencies. What is a X Agency? A X agency typically manages and grows a client's Twitter presence. They handle tasks like: Content creation and scheduling Community management and engagement Account analytics and reporting While they might offer some basic advertising services, their primary focus is managing the Twitter account. What is a X Marketing Agency? A Twitter marketing agency focuses on helping businesses leverage the Twitter platform to achieve their marketing goals. These agencies combine their deep understanding of Twitter's unique ecosystem with broader digital marketing strategies to create impactful campaigns that appeal to specific audiences. Twitter marketing agencies typically offer a range of services, such as: Strategy Development: Creating Twitter marketing plans tailored to a business's goals, target audience, and industry. Content Creation: Developing engaging tweets, threads, images, videos, and other content formats optimized for Twitter's fast-paced environment. Account Management: Handling day-to-day operations of a business's Twitter account, such as posting content, responding to mentions, and engaging with followers. Paid Advertising: Planning and executing Twitter ad campaigns, including promoted tweets, accounts, and trends. Analytics and Reporting: Keeping track of important performance metrics (KPIs) and creating frequent reports on the performance of campaigns and the growth of accounts. Influencer Partnerships: Reaching out and collaborating with relevant influencers to broaden outreach and enhance credibility. Crisis Management: Monitor brand mentions and handle potential PR issues on the platform. Competitive Analysis: Keeping tabs on competitors' Twitter strategies and identifying opportunities for differentiation. Twitter Chat Hosting: Organizing and moderating Twitter chats to boost engagement and establish thought leadership. Social Listening: Monitoring conversations around the brand, industry, and relevant topics to inform strategy and identify opportunities. Want to reduce your CAC to half? Book a strategy call The Advantages of Hiring a X Marketing Agency Partnering with a Twitter marketing agency specializing in X marketing services can provide various advantages for businesses looking to maximize their presence on the platform. Here are some key benefits: Expertise and Specialization: Twitter marketing agencies stay up-to-date with the latest trends, algorithm changes, and best practices. They ensure your strategy remains cutting-edge. Time and Resource Savings: Managing an effective Twitter presence can be time-consuming. An agency helps your team by freeing up your resources so your team members can focus on the most important business activities. Consistent Content and Engagement: Agencies can maintain a regular posting schedule and ensure consistent engagement with their audience, even outside business hours. Advanced Tools and Technologies: Professional agencies often have access to premium analytics, scheduling, and social listening tools that may be cost-prohibitive for individual businesses. Want to reduce your CAC to half? Book a strategy call How do I Choose The Right X Marketing Agency? Selecting the right Twitter marketing agency is crucial for the success of your social media efforts. Here are some key factors to consider during your selection process: Experience and Expertise: Look for an agency with a proven track record in Twitter marketing. Check their case studies and client testimonials specific to Twitter campaigns. Evaluate their knowledge of your industry and target demographic. Creative Capabilities: Evaluate the quality and creativity of their content across different formats (text, images, videos). Look for agencies that maintain your brand voice while adapting to Twitter's unique style. Pricing Structure: Understand their pricing model and ensure it aligns with your budget. Avoid agencies that promise unrealistic results for extremely low prices. References and Reviews: Ask for references. Make sure to explore reviews and ratings on platforms like Clutch or G2. Top 5 X (Twitter) Marketing Agencies Now that we've covered what to look for in a Twitter marketing company, let's explore five top-performing agencies that consistently deliver exceptional results for their clients. 1) Saffron Edge It specializes in full-service digital marketing with a strong SEO and content marketing focus. Top Clients: Saffron Edge has worked with businesses in various industries, such as e-commerce, healthcare, and technology. Pricing: Custom pricing based on project and client needs. Book a strategy call today! Saffron Edge is a well-known digital marketing company offering various digital services, including social media. They are skilled at creating effective Twitter marketing strategies and developing complete campaigns to increase your company's visibility across digital and social platforms. Saffron Edge has a proven track record of collaborating with some top companies and consistently provides tailored services to their clientele. Before launching your Twitter marketing campaign, the team will take time to understand your business, goals, target audience, and even your competition to create a strategic plan tailored specifically for you. They also provide detailed reports and analytics to help you accurately assess the effectiveness of each campaign. Click here to learn more about the offerings! 2) Taktical Specializes In: Paid social advertising and performance marketing. Pricing: Custom based on campaign requirements. Taktical is a trusted choice for high-quality social media marketing campaigns. It offers a wide range of digital services, such as Twitter support. Taktical employs a multi-channel marketing strategy to enhance brand influence and create fresh prospects. With award-winning customer service, Taktical promises a significant increase in ROI from social media efforts and new revenue opportunities. 3) FireBelly Specializes In: Social media and Twitter influencer marketing collaboration Pricing: Custom packages based on client needs FireBelly is a social media advertising company known for its award-winning services on all major social platforms. It excels at creating targeted Twitter marketing campaigns and developing inbound strategies for various channels. Using Twitter for marketing, FireBelly's team includes experts on multiple platforms who provide specialized services to meet your brand's specific requirements, ensuring you receive expert guidance. Their notable strengths include influencer marketing strategies and in-depth market research, guaranteeing a deep understanding of your company and audience for effective campaign execution. 4) Social Driver Specializes In: Social media strategy and content creation Pricing: Customized based on project scope and duration Social Driver is a digital marketing company that helps with everything from websites and online content to advanced social media strategies. Known for creative advertising, they tailor unique plans for each brand after getting to know them well. They've successfully worked with big brands, improving their online presence while marketing on Twitter. They can help with tasks like Twitter strategies or a broad range of marketing and communication actions. Furthermore, they have specialists in getting people involved and creating videos and animations, so you can also run campaigns on Twitter using user-made content or share more visual content. 5) Kairos Media Specializes In: Influencer marketing and social media campaigns Pricing: Custom pricing based on campaign requirements Kairos Media takes a fresh, youth-focused approach to Twitter marketing. The company is a leader in inbound marketing and one of the fastest-growing advertising agencies worldwide. It has won various awards for its eye-catching campaigns and received excellent customer service reviews. Their commitment to combining art and science in advertising campaigns sets Kairos apart from other social media marketing brands. The company thoroughly researches its audience and uses the collected data to optimize its Twitter marketing strategy and campaigns, resulting in better outcomes. Want to reduce your CAC to half? Book a strategy call Is Twitter Marketing Worth It? Twitter marketing can be highly valuable for businesses, especially those targeting a tech-savvy or younger demographic. Here's why: Real-time engagement: Twitter allows quick and direct interaction with customers and potential clients. Rapid brand awareness: Trending topics and hashtags can significantly boost visibility. Influencer marketing opportunities: Collaborating with Twitter influencers can expand reach and credibility. Customer service channel: Address customer concerns and provide support promptly. Data-driven insights: Track performance metrics and optimize campaigns for better results. However, it's important to consider: Platform changes: Twitter's algorithm and features constantly evolve, which can impact marketing strategies. Target audience alignment: Twitter may not be the best platform for all businesses. Time and resource investment: Effective Twitter marketing requires consistent effort and management. Ultimately, the value of Twitter marketing depends on your specific business goals, target audience, and the resources you can allocate to it. It's often most effective when used in conjunction with other marketing channels. Red Flags to Watch Out For Guaranteed Follower Numbers: Be cautious of agencies that promise a specific number of followers. Quality engagement is more important than quantity. Lack of Twitter-Specific Experience: Avoid agencies that claim to be social media generalists without demonstrating specific Twitter expertise. Poor Communication: If an agency is unresponsive or unclear during the proposal stage, it will likely worsen once you're a client. Unwillingness to Sign an NDA: Reputable agencies should be willing to sign non-disclosure agreements to protect your business information. Lack of Reporting Transparency: Don’t entertain agencies that are vague about their reporting processes or unwilling to share detailed analytics. Conclusion Choosing the ideal Twitter marketing company is crucial for enhancing your brand's performance on the platform, whether you aim to increase visibility engagement or generate leads. Finding an agency that matches your goals, target audience, and budget is essential, as there's no universal solution. A well-reviewed agency is more trustworthy. Here are some Twitter marketing examples that refer to growing your community. As Twitter evolves, the right agency can significantly amplify your Twitter-based marketing efforts, helping you foster relationships and achieve your goals. Always research thoroughly and choose an agency that aligns with your business aims. ...

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