Five ways through which AI enhances customer journey and boosts conversions
Feb 24, 2022
10 min read
AI is no longer science fiction and a part of Hollywood movie scripts only as it is now being used extensively in a wide array of fields. By the look of things, AI still might look like in the infant stage, but according to a report, it has been found that 37% of the businesses are already using AI, and it is currently a $62 billion market.
But for many marketers and sales professionals, AI comes with a caveat of failure, which is why they are using a cautious optimism towards it. Both doubt and lack of innovation are the two perpetrators that stop marketers from unlocking the power of AI for improving the customer journey and uplifting the conversion rate.
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Solutions AI-powered CRM and Customer Data Platform have even wiped out the high cost that was earlier associated with AI. That is why savvy marketers are no longer procrastinating the implementation of AI in their marketing plans.
With AI becoming ubiquitous in the marketing realm, it has become essential to master this art. Therefore, in this article, we have discussed the top 5 ways through which AI is currently improving the customer experience.
The AI revolution in marketing and sales
Most companies are already enhancing customer experience through automation and data analytics, but AI enables machines to keep improving, and it goes beyond just automation and data analysis. The AI tools allow the computer to analyze a large volume of data, make complicated decisions, identify human speech and response, comprehend human behavior, and much more.
The AI tool's capabilities can be precious for any company. They are always trying to shift between the changing market landscape while matching the pace with changes in technology, demand, and customer behavior.
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One of the best examples of AI implementation in marketing will be Amazon. A visit to the eCommerce site of Amazon quickly demonstrates how AI is being leveraged by Amazon to recommend products based on products you search, click and buy. And because of the success with AI, Amazon already invested $21.9 billion in AI in 2020 alone.
Well, all this is just a glimpse of how companies are using AI. From SEO and searches to Ad targeting and chatbots, AI is being used in numerous ways, and it all comes down to enhancing the customer experience.
Five ways AI is helping brands improve customer experience
AI provides you with better insights related to your customer.
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With both AI and machine learning on an even keel, brands get the power of garnering and analyzing behavioral, social, and historical data, which allows the brands to understand their customers in a much better way.
With AI by your side, you no longer have to be confined to the current limitation or ability of the coding of your analytical software as AI keeps on improving and learning from the data it probes.
The new-age ability of AI helps companies crunch gigantic amounts of data, and the AI even does the heavy lifting on data cleansing and aggregation. This frees up the company's internal resources, which earlier was bogged down with data analysis, and both the marketing and sales team can narrow down their focus on customer behavior.
Building profiles and models through AI helps make vital predictions regarding what the customer is going to buy, which type of image they are going to search for, and even what they are going to browse on the internet.
Quick and improved customer service through AI-powered chatbots
Gone are those days when customer service was limited to a tech team sitting behind the desk, answering queries over the phone, typing solutions in chat boxes, and replying to customers' issues through emails as the power of AI has helped us to flock to the era of chatbots.
If you think chatbot is still a new kid on the block, then think again, as 40% of the companies are already using chatbots on their websites or apps. But this is not it, as even the ability of chatbots increases with time. Nowadays, chatbots can handle 68.9% of chats from start to finish. But how is it helping in improving the customer experience?
Earlier, limited resources and budget thwarted companies from providing round-the-clock customer support, but now, such perpetrators of better customer service are being abandoned with the help of AI-powered chatbots. But round-the-clock support isn't just a good CX; it is a table stake in the current market.
Most customers don't want to wait until you open your doors so that they can get questions, answers, and queries resolved. That is where AI is improving the way customers interact with a business. That is why 78.2% of the customers have a neutral or positive experience with chatbots.
Building the trend of automated life assistance
If you don't have an aversion to gadgets and if you love making your life easier, then you must have used Alexa, Google Home, Echo, or similar robotics AI to turn on your favorite music or dim the lights. But nowadays, companies are using these robotics AI for improving the customer experience.
For example, many banks have already started using Alexa and Google Home to automate bill-payment and schedule transfers with just voice commands. Stores allow their customers to order products through the robotic AI, and movie theaters integrate with Alexa and Google Home to book movie tickets.
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An approach like this is promoting the culture of self-service among customers. It is being accepted with enthusiasm in every market. It makes processes quicker, and there is no need to always get in touch with a representative from the company. And with 20 million people in the U.S having more than one Echo, one doesn't need to worry about a slowdown in the robotic AI trend while investing in it.
Making hyper-personalization easier for even SMEs
Hyper personalization keeps real-time data and AI on an even keel to deliver content that is specifically relevant to a customer rather than rehashing the same content for every customer. Conversational AI is helping brands in providing hyper-personalized experience, and it is also a much more convenient and quicker way to interact with the business.
In addition to making the conversation and content delivery more personalized, AI can help eliminate the pain points in the customer journey. Some of these pain points that customers want to shrug off are re-confirming the phone number explaining the same problem repeatedly to different representatives.
AI connects with the entire history of conversation and previously stated inventions, and it then eliminates the chances of the customer griping about the service provided by the company.
A sense of support for customers with assistance on each buying stage
Both Artificial Intelligence and Machine learning promote and support natural language processing or NPL. The NPL is one of the branches of AI that equips computers to understand the text and spoken words in a similar way a human does.
With such an ability in the system, brands can organize, optimize and generate content quicker than they did the entire thing with the traditional method. Such type of quick content generation helps customers by successfully guiding them throughout their journey with ease.
A fragmented experience can deter customers from purchasing a product, which you can overcome with the help of AI while enhancing the customer experience.
Takeaways
Artificial intelligence is not a perpetrator planning to overtake the world, nor is it there to snatch jobs from employees, as this is also a big concern. AI opens many doors of opportunities for businesses and allows them to level up the playing field, especially when providing a world-class customer experience.
From taking advantage of real-time data to equipping brands with the power of predictive analysis, there are so many things that one can achieve through AI that makes the possibilities limitless. Get in touch with our experts to know more!
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Adequate Ways To Employ Third-party Data In Your Digital Marketing Strategy
An appropriate digital marketing strategy is vital to organizational success in the modern age of business and technology. Companies that thrive in the digital realm devote effort to developing digital marketing approaches. Organizations can reach clients across considerable digital channels due to this method, resulting in increased revenue and improved conversion rates. Marketing strategy is the process of determining precise marketing objectives at a higher level. A comprehensive marketing technique will identify realistic objectives for traditional (broadcast, radio, and print) and digital platforms. Compelling marketers will assess eclectic marketing methods essential to reach those strategic pursuits using established strategies and goals. Thousands of marketing tactics have emerged in this rapidly evolving world of digitalization. At all levels, businesses are contesting for their place. Are you one of them, or are you considering how to improve your marketing strategies? If yes, you have arrived at the right location. We specialize in supplying you with useful data to assist you in upscaling your business. We are here to inform you more about incorporating third-party data in your strategy to assist you in generating sales more successfully. It's a fabulous tool that's quickly accumulating grip across all manners. Stay tuned to learn more about this incredible technique! What Is Third-party Data? Third-party data is any information assembled by an agency that does not directly connect to the user whose data is being managed. Before being gathered by a third-party data source, this data is typically collected from various websites and platforms. Advertisers use third-party and first-party data to reach and understand new consumers at scale. Advertisers employ third-party data obtained from diverse sources, refined into sellable groups by publishers or data management businesses, and then used to advance and comprehend new audiences at scale. Third-party data was limited before the arrival of the internet. Customer lists were available for purchase from a small number of organizations, and the mail or telephone campaigns with inflexible utility and attribution capacity. Today, data is generated by everything that is connected to the internet. There is significantly more data to collect than ever before, and this trend will continue. Let's glance at an instance to comprehend it better. Assume you run a car dealership and want to increase the number of clients who visit your locations. You employ the services of a consumer intelligence agency to accomplish this. The agency will assist you by finding and targeting people who have recently visited your competitors. It will help you attract that audience and increase revenue. How Is Third-party Data Collected? Third-party data is assembled and transmitted the same way as first- and second-party data. Independent researchers employ surveys, interviews, and feedback forms to acquire information about an oversized audience. Organizations can then acquire this data for their use, exclusively as second-party data. Many agencies use a consumer intelligence firm to assist them in collecting relevant data about potential audiences. The intelligence firm obtains information by categorizing it into the following categories: Personal Data comprises information, including cookie settings of internet users or their IP addresses. Engagement Data contains information about how a user interacts with different applications on the internet. Behavioral Data includes information about a user’s product consumption, qualitative data, and their history of buying products. Attitudinal Data incorporates information about the product’s desirability and how satisfied the consumer is. This information is then exposed to several algorithms that assist the marketing agency in determining and targeting the appropriate audience. What Are The Benefits Of Third-party Data? The economies of scale are one of the most consequential benefits of employing a third-party data center. Even something as uncomplicated as a hardware or software upgrade can be a logistical misery for firms with multiple locations. It could imply substantially higher staffing levels and greater hardware discounts than a regular corporation. As a result, a maintenance provider may handle product rollouts more efficiently than many organizations that endure them internally. Data from third parties can be obtained to earn money and learn more about other individuals, companies, or organizations. It is not confined to a single industry and can benefit various businesses. The data allows you to learn more about the population you should target, informing you about who is contacting your competitors. 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If you possess a digital marketing agency, you understand how formidable it is to consistently increase revenue and manage your online reputation. It is challenging because of increased competition on the internet and certain other concerns. It is more difficult to determine what alterations a user can incorporate into his choices. A digital marketing agency uses third-party data to get more information about potential audiences. Third-party data helps it grow sales and establish effective strategies by providing relevant information and even cookie-based data. Let's get into how you may effectively leverage third-party data in your digital marketing campaigns without further ado! How To Effectively Use Third-party Data In Your Digital Marketing Strategy? Display Target Advertisements Third-party data can aid your agency in saving time. It is because they enable potential target audiences. You can then buy segments of information that you consider most beneficial for your strategy and employ them. To effectively make use of it, ensure that you are using extremely precise data that provides you with direct information about the preferences and aversions of your audience. It also allows you to offer tailored adverts to visitors right away, saving you money by eliminating the need to visit many websites to your advantage. Refine Your Existing Audience You may have already operated first-party data or other related ways in your strategy. Refining your present audience is far more meaningful than reaching out to a new audience. To ensure a loyal consumer relationship, you should retain this in your plan. Use third-party data to learn more about your customer and see whether their prerogatives have altered. You can reasonably target them and assure them that you understand their urges and can meet them for a long time in this form. User Experience Personalization It is one of the most efficient modes to incorporate third-party data into your digital marketing campaigns. Third-party data can assist you in personalizing the user experience by providing information about the users' preferences. You can also obtain detailed information concerning their type, location, age, and device preferences. It will allow you to tailor the user experience like never before and target them only based on their interests. It will help you increase revenue, target potential clients personally, and accumulate their loyalty. Specific Information You may have already come across numerical and physical data of your customers when specifying a digital marketing strategy. While it may have provided you with information on your target audience, it is still inadequate. Using third-party data to overcome this limitation can lead to improved marketing results. 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If you want to witness a significant rise in sales, connect with Saffron Edge, one of the leading agencies. It helps you design tactics that stand out and increase your earnings and enables your customers by providing a wide range of data. It will also assist you in making the most of your data and staying ahead of the competition in this fast-paced race. ...
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The Rank Of ASO is A New SEO In Consumer's Market
The world is witnessing the revolution of SEO that helps companies improve their online visibility and it's all going to happen with the introduction of ASO, i.e., App Store Optimization. People prefer using apps, whether it is related to music, games, news, and others. Hence, this makes them an excellent way of marketing your business. Like the experts are optimizing websites using SEO, they are implementing the same for apps. All about ASO App Store Optimization (ASO) is a platform that can enhance your business visibility on online stores like iTunes, Windows stores, and Google Play. It works with an objective to make app rank at a higher position on the search results list. So, if you are building an application, you need to understand that there are many ways by which your app rank can be updated. This not only improves your prominence but enhances downloads, increase clients number, and reduces the acquisition cost. 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Check the speed and user experience For any app, loading speed and user experience affects the ranking. So, if they are not up to speed, it can result in the uninstallation of apps and negative ratings. Therefore, it has a direct impact on search engine results by pushing your app in a lower position. Site discovery Always annotate the code so that the search crawlers can quickly discover your apps without any difficulty. Ratings and downloads According to industry influencers, the ratings and downloads can affect the search results. Prospective customers first read about the app, then check the ratings and reviews for others' experiences in order to decide whether or not they should install the apps. ASO is all about creativity Working on a great idea is the first thing required to solve the complicated process. Always think about advertising, marketing, and optimization if you want to take your business to heights. Presently there are thousands of applications available on app stores, and thus, it is quite essential to bring your apps at the first ranking whose probability can be reduced to 0.01%. Before it gets too late, it is better to optimize your app name, keywords, ranking, and descriptions for a good ranking. Never think that within a week, you can quickly sell many numbers of copies without thinking about branding your product. Ranking – It's all the game! Indeed, the iPhone is considered as an excellent source of leveraging profit by the developers. Presently, to get access to new apps, people keep the App Store as their first preference. But App Store allows only a few hundreds of apps to be a part, and they are the one who comes at the highest rank. In the Search Engine Optimization process, keywords play a significant role in ranking higher in the search result page and gain transaction. Hence, SEOs make use of the best and right keywords to make your website rank at the top position. Converting visitors to permanent buyers Next in the process is to convert the visitors into long-lasting clients. To start with the process, firstly improve your app description and make sure that it is compatible with all kinds of visuals and devices. If the description is attractive, then visitors will surely come back to you and get your services. As compared to other marketing campaigns, this will surely bring more visitors. Moreover, the developers can keep track of the quality apps with the use of appropriate tools for enhancing the users' experiences. Thereof, the developers should have years of expertise in performing ASO. Their skills can help many companies gain brand visibility. Your clients deserve paramount services By thinking about the user's experience, it is simple to get a higher rank. A couple of negative reviews can be a disaster, and hamper your professional reputation. On optimizing your apps, you can quickly answer the customers' reviews and also market your company. The negative reviews are useful as they help you in improving your performance and rank and be cautious in the future. With the right ASO tools, it is quite easy to understand the requirements of target audiences and track the competitors' strategies. In simple terms, it is a kind of sure-shot activity. Hence, app developers should regularly check the status of apps and of rivals as well. Don't think much about the 'Black Hat.' The process of App Store Optimization becomes difficult with Apple as they follow strict rules to remain in the competition. Now, what is meant by 'black hat'? ASO experts are continuously fighting with the issues of 'black hat.' In this, the developers make use of bots to add false reviews and add hits on apps on which they are working. By doing this, they can easily bring their apps on top position. After knowing this risk, Apple is disapproving 'black hat' that is extremely risky. Some reports have shown that certain developers using such methods have made their apps banned from App Stores. Opening a business is definitely a risky task, and therefore selecting the right marketing strategy is a must. It is important! App Store Optimization required to be continuously monitored and must be updated over some time. An optimal set of keywords are needed to put in an app store used for searching purpose. The approach of ASO is straightforward as developers generally pick up certain sets of keywords, write descriptions on them, and submit in apps. If the research is not done properly, then apps remain hidden, and users are not able to discover your apps. Conclusion A good ASO strategy automatically minimizes the acquisition costs by enhancing organic installs. After app optimization, its rank starts increasing in the search result. A relevant set of keywords is meant to target the customers, so selecting the wrong ones will never help. ASO is an excellent tool to improve the revenue for your business from extra downloads. ...
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Creating A Good Relationship Between Customers And Businesses
Gone are the days when magic and luck were believed to act and bring prospects to reality. Now the modern world is changing rapidly and with technology at peak publishing content in which customers can read understand and follow is what inbound marketing strategies about. Many businesses has been stuck with employing marketers and pressurizing them to achieve leads that result to sales, actually it is not a simple job especially when the modes to reach the customers is restrictive and occupied making it expensive to introduce new modes of marketing. The idea here is the customers, cost and profit to the company? The result should be the best in the search engine optimization that result to massive leads and following. Recording Leads This is one of the inbound marketing strategies in knowing how many people are fast tracking your business and company. It could include telephone, emails, comments and advices all of which are recorded and interpreted business wise. It helps in getting the right steps and kind of marketing and outburst methods to reach the esteemed customers. Data How well is the business and company able to store data? This is important because centralising these data makes it easy to review each specified form of data for example, emails, video, telephone and so on. Why? Because assembling them together and any financial administration will be highly tracked by how much and scale of preference in sorting the most important to the least. Updates Marketing is a diverse field that is changing day in day out and with the merge with technology it is demanding and requiring companies and business owners to update to the marketing needs that is changing fast as the customers and the level of satisfaction should be high to compete with others and set a competitive advantage over others. Keeping the system up to date. Target This is an important part of inbound marketing because of deriving a specific message that is suited to the customers in brackets. Youthful information is widely different to parenting information. Communication is vital to whom it is directed to, and under the search engine optimisation the published information is good, attractive and friendly that targeted customers can read and understand. Research Always this is a top performing strategy in many businesses and companies that give and yield the exact outcome. It is also a gauge to check why others are placed higher than your company and a mirror to check performance. Connection The platform of Business is wide and may require the technological connection between business to business (B2B) or business to customers (B2C) so as know the level needed to achieve of become a market leader and how the customers will help on this. Inbound Marketing This is the general way of employing methods of reaching a customer letting them know through the various medium you are employing to reach them. Here a customer is the target. The result of inbound marketing is what one can see like increased website traffic, customers ranking the company and customer leads and so on. This type of marketing has to yield result and progress comparing it to companies offering the same. Outsource Inbound Marketing At times that internal marketer and experts can fully exhaust their know how and useful required information and not to mean they are low performers, or not achieving but the company policy and strategies may be bypassed by era, technology thus requiring an outsource expertise in the same area that brings in more expanded measures regarding marketing and especially the online search engine optimization for the companies dependent on the internet. The outsourced inbound marketing experts gives the company a two way traffic for them to concentrate on effective means of reaching customers, information as the internal inbound marketers concentrate on profit margins of the company. Great relieve in fact! This has therefore eased the pressure of multitasking kind of operation as the outsourced inbound marketing expertisely concentrate improving the bond on higher heights. Customers are the priority to any given business and company and their interest should be captured fast and a solution got. These can result to your business being ranked high or low depending with the publish information towards the customers. ...
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