Five ways through which AI enhances customer journey and boosts conversions
Feb 24, 2022
Feb 24, 2022
10 min read
10 min read
Table of contents
- The AI revolution in marketing and sales
- Five ways AI is helping brands improve customer experience
- AI provides you with better insights related to your customer.
- Quick and improved customer service through AI-powered chatbots
- Building the trend of automated life assistance
- Making hyper-personalization easier for even SMEs
- A sense of support for customers with assistance on each buying stage
- Takeaways
AI is no longer science fiction and a part of Hollywood movie scripts only as it is now being used extensively in a wide array of fields. By the look of things, AI still might look like in the infant stage, but according to a report, it has been found that 37% of the businesses are already using AI, and it is currently a $62 billion market.
But for many marketers and sales professionals, AI comes with a caveat of failure, which is why they are using a cautious optimism towards it. Both doubt and lack of innovation are the two perpetrators that stop marketers from unlocking the power of AI for improving the customer journey and uplifting the conversion rate.
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Solutions AI-powered CRM and Customer Data Platform have even wiped out the high cost that was earlier associated with AI. That is why savvy marketers are no longer procrastinating the implementation of AI in their marketing plans.
With AI becoming ubiquitous in the marketing realm, it has become essential to master this art. Therefore, in this article, we have discussed the top 5 ways through which AI is currently improving the customer experience.
The AI revolution in marketing and sales
Most companies are already enhancing customer experience through automation and data analytics, but AI enables machines to keep improving, and it goes beyond just automation and data analysis. The AI tools allow the computer to analyze a large volume of data, make complicated decisions, identify human speech and response, comprehend human behavior, and much more.
The AI tool's capabilities can be precious for any company. They are always trying to shift between the changing market landscape while matching the pace with changes in technology, demand, and customer behavior.
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One of the best examples of AI implementation in marketing will be Amazon. A visit to the eCommerce site of Amazon quickly demonstrates how AI is being leveraged by Amazon to recommend products based on products you search, click and buy. And because of the success with AI, Amazon already invested $21.9 billion in AI in 2020 alone.
Well, all this is just a glimpse of how companies are using AI. From SEO and searches to Ad targeting and chatbots, AI is being used in numerous ways, and it all comes down to enhancing the customer experience.
Five ways AI is helping brands improve customer experience
AI provides you with better insights related to your customer.
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With both AI and machine learning on an even keel, brands get the power of garnering and analyzing behavioral, social, and historical data, which allows the brands to understand their customers in a much better way.
With AI by your side, you no longer have to be confined to the current limitation or ability of the coding of your analytical software as AI keeps on improving and learning from the data it probes.
The new-age ability of AI helps companies crunch gigantic amounts of data, and the AI even does the heavy lifting on data cleansing and aggregation. This frees up the company's internal resources, which earlier was bogged down with data analysis, and both the marketing and sales team can narrow down their focus on customer behavior.
Building profiles and models through AI helps make vital predictions regarding what the customer is going to buy, which type of image they are going to search for, and even what they are going to browse on the internet.
Quick and improved customer service through AI-powered chatbots
Gone are those days when customer service was limited to a tech team sitting behind the desk, answering queries over the phone, typing solutions in chat boxes, and replying to customers' issues through emails as the power of AI has helped us to flock to the era of chatbots.
If you think chatbot is still a new kid on the block, then think again, as 40% of the companies are already using chatbots on their websites or apps. But this is not it, as even the ability of chatbots increases with time. Nowadays, chatbots can handle 68.9% of chats from start to finish. But how is it helping in improving the customer experience?
Earlier, limited resources and budget thwarted companies from providing round-the-clock customer support, but now, such perpetrators of better customer service are being abandoned with the help of AI-powered chatbots. But round-the-clock support isn't just a good CX; it is a table stake in the current market.
Most customers don't want to wait until you open your doors so that they can get questions, answers, and queries resolved. That is where AI is improving the way customers interact with a business. That is why 78.2% of the customers have a neutral or positive experience with chatbots.
Building the trend of automated life assistance
If you don't have an aversion to gadgets and if you love making your life easier, then you must have used Alexa, Google Home, Echo, or similar robotics AI to turn on your favorite music or dim the lights. But nowadays, companies are using these robotics AI for improving the customer experience.
For example, many banks have already started using Alexa and Google Home to automate bill-payment and schedule transfers with just voice commands. Stores allow their customers to order products through the robotic AI, and movie theaters integrate with Alexa and Google Home to book movie tickets.
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An approach like this is promoting the culture of self-service among customers. It is being accepted with enthusiasm in every market. It makes processes quicker, and there is no need to always get in touch with a representative from the company. And with 20 million people in the U.S having more than one Echo, one doesn't need to worry about a slowdown in the robotic AI trend while investing in it.
Making hyper-personalization easier for even SMEs
Hyper personalization keeps real-time data and AI on an even keel to deliver content that is specifically relevant to a customer rather than rehashing the same content for every customer. Conversational AI is helping brands in providing hyper-personalized experience, and it is also a much more convenient and quicker way to interact with the business.
In addition to making the conversation and content delivery more personalized, AI can help eliminate the pain points in the customer journey. Some of these pain points that customers want to shrug off are re-confirming the phone number explaining the same problem repeatedly to different representatives.
AI connects with the entire history of conversation and previously stated inventions, and it then eliminates the chances of the customer griping about the service provided by the company.
A sense of support for customers with assistance on each buying stage
Both Artificial Intelligence and Machine learning promote and support natural language processing or NPL. The NPL is one of the branches of AI that equips computers to understand the text and spoken words in a similar way a human does.
With such an ability in the system, brands can organize, optimize and generate content quicker than they did the entire thing with the traditional method. Such type of quick content generation helps customers by successfully guiding them throughout their journey with ease.
A fragmented experience can deter customers from purchasing a product, which you can overcome with the help of AI while enhancing the customer experience.
Takeaways
Artificial intelligence is not a perpetrator planning to overtake the world, nor is it there to snatch jobs from employees, as this is also a big concern. AI opens many doors of opportunities for businesses and allows them to level up the playing field, especially when providing a world-class customer experience.
From taking advantage of real-time data to equipping brands with the power of predictive analysis, there are so many things that one can achieve through AI that makes the possibilities limitless. Get in touch with our experts to know more!
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Do you know how much time is spent on social media daily? Per the Global Web Index 2018 report, a user spends 2 hours 22 minutes on a social media platform. Imagine the opportunities that businesses and brands can take advantage of from the data mentioned above. With social media changing the face of marketing, it is crucial for brands to plan and execute their campaigns through these various channels. How will internet marketing without social media cost your business? A subset of digital marketing, internet marketing comprises of several components necessary to ensure a brand’s success on online platforms, one of which is social media marketing. With millions of users spending a considerable amount of time on social media, overlooking it would be losing out on the business and profitability, it has the potential to bring. 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Can you overlook the fact that despite being one of the most cost-effective techniques, social media has a broader reach, and that's not it. The audience being advertised by your services to are tactfully selected to be the respective field’s easily influenced ad crucial customer base. After all, there must be a reason why 73% of marketers believe that social media marketing has been effective in steering the business ahead and boosting their sales. How incorporating social media in your internet campaign help your business? Incorporating social media in your internet campaigns will make it look less like an ad and more like a story or conversation starter, giving your business a chance to connect with the audience on an emotional level. Unlike other marketing techniques, social media has the power to make a brand look less like a salesperson devoid of emotion and more like a person willing to provide them with valuable information. Most of the marketing platforms come with the advertisement that interrupts the thought process and perception of the audience about the brand but utilizing social media tunes out these ads and allows marketers to engage the customers in a more relevant manner. With social media, businesses can pique interest in consumers by starting a conversation around the brand or the product/services it is offering, thereby attracting new customers and driving revenue. Social media is a useful tool for enhancing customer experience, as users have the freedom to share positive/negative feedback, their experiences, their concerns, their suggestions, which a business can pick out from and use effectively to improve their services. This is not to say that other internet marketing techniques are any less potent, but social media marketing is in a league of its own and going by the looks of it, shall continue to remain the same, helping the business expand with its unique and technologically advanced approach. Potent social media strategies for SME and large corporations One size fits all approach will never work when devising social media strategies. And just because posting and sharing have been the foundation of it, does not mean that social media entails just that. A robust social media strategies should consist of: GOAL Have you decided on what is your goals behind implementing the policy on social platforms? Is it brand awareness? Driving web traffic? Increasing online sales? Generating new leads, or just extending customer support? Have a clear understanding of what you wish to achieve out of the campaign and then devise a plan. 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Social tools include Facebook love videos, Instagram stories, and other platform-specific tools which can help escalate your growth on social channels. ADS One of the social tools, advertisements are a common feature of social media platforms. It is not necessary that you have to run an announcement about your product and services, making it look intentional. You can run ads to grow awareness, and that might help enhance your audience reach, boost your sales. You can run webinars, promote giveaways and discounts, products, e-books, etc. To get maximum benefits out of your ads, you can create targeted advertisements, create multiple versions of it and an even better step would be to optimize it for specific metrics which could either reach, clicks, etc. Realizing its significance and the intricacies involved in effectively handling social media platforms, an increasing number of businesses are turning to qualified and experienced social media marketing professionals to make sure that their campaigns are strategized in a manner that they extensively contribute to their business goals and objectives. Saffron Edge, a comprehensive marketing solution provider with a dedicated team of social media marketing experts in New Jersey will ensure your brand stands out of the crowd on Facebook, LinkedIn, Twitter, while you entirely focus on attaining your business objectives. ...
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3 Most Productive Social Media Optimization Tips You Don't Know
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Well that’s that, but let’s have a look at why images and media are so important: People don’t spend much time reading content on social media, hence the information that is mostly conveyed with images, catches the eyeballs. But things in regards to images that you need to be careful about are that social content with images of people got fewer user engagement in terms of likes, share and comments than posts with no people or with just a part of person. A study conducted by Taggs revealed that when Facebook users encounter a brand image or post of a product, lifestyle, or landscape without a person or just a part of it(hands, for instance), the user is better able to project himself into the image. 2. Use Hashtags and Usernames A key to making your content visible to the public on social media, you need definitely need to use hashtags and usernames. Concept of hashtags is familiar to many people but it also depends on how relevantly they use it in context of their content. In Twitter and Google+, they are required as keywords that ensure your posts are found by anyone using those search terms. Hashtags also provide users a way to communicate with one another in real time, especially on Twitter. Start following a Hashtag and any posts tagged with that hashtag shows up in your stream. In Facebook however, hashtags are used to add depth and commentary to ordinary posts. Like this one: This is more obvious to state that there will hardly be anyone who searches for keywords like: ”illtakeit” or “itfits”. These are more like commentary by a person. But what about people who are not searching and you want them to see your posts? For that, there’s usernames. While using Facebook and Twitter, you can do this with an ”at” sign and the person’s user name. @ChristieMcgrath, for instance. This creates a tag to the user’s profile with that name. In Google+ you can do this by using a “plus” sign, like this: +ChristieMcgrath. This alerts Christie Mcgrath that content is being shared with her directly. This strategy helps in: Extending your reach Increasing your post engagement: likes, shares, comments and retweets and plus ones Introduce you to new people and spark a conversation with them. Probably get introduced to people in that person’s network. 3. Target Specific groups and users Building out your reach is easy but sometimes could be time consuming by using the above two methods. Sometimes, you can use tactics to boost your efforts for quicker results. This strategy comes with one warning that if you go too much overboard, you could become more of a stalker, which will do more harm than good. When you want to build a relationship with a person or brand, you need to pay attention to their social media streams. You need to make sure that these users can achieve their goals, then only they’ll be willing to talk with you. You can join in their groups and start communicating with people. But still we caution you that do not overdo this. You just need to like their posts, share them or retweet them time and again, and sometime you’ll be seen as a friend or a fan to them. Recommendations Use High quality images to increase engagement. Employ hashtags to get your content found. Use usernames to engage specific people. Build relationship with influencers and fans ...
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