Four-step Guide to Get Better Results From Your Digital Marketing Strategy
Oct 27, 2015
10 min read
Like all branches of academics and business applications, digital marketing aims at searching better practices to work on various popular platforms. With the evolution of marketing practices and technological advancements in search engine algorithms, professionals can no longer rely on age old practices.
The consumer preferences are changing, people have chosen The internet over other alternatives such as Television. In fact, a market study by Marketing Charts reveals that between 2011 to 2014, there has been a remarkable decline in TV viewership.
As per Pew survey in 2014, "87% of people between 18-29 use Facebook, 37% use Twitter and 53% use Instagram".
Whether it’s discovering techniques to increase fuel efficiency or finding the impact of carcinogens on metabolic functioning of a rodent, every discovery begins with a query. Understanding how search engines work and how they affect your website ranking is not a one-day job. How do we create value in our practices to render a long-lasting impression on the industry? Simple. By experimenting and looking for opportunities where innovation can fit in. Before conceptualizing your strategy, you will need to understand these four basic components.
Asserting a Hypothesis
Narrow down your queries to some specific areas. You may want to raise your website's SERP, so perhaps you will need to experiment with link-building and see how it affects your web analytics. So stick to it, instead of having a broader and ambiguous query such as how to write a good content for your blog. Having a definite and ordered inquiry will help you define your objectives in a better and clearer way.
Sort Down The Affecting Parameters
What are the factors that may influence your website's ranking? The nature of the content, website's design layout, page loading efficiency, SEO techniques, etc. in general impacts your website's quality. Note them down so that you know what variables you are dealing with during the experimentation.
An effective way of understanding how a particular factor affects your website's worth is by altering it while keeping the rest factors constant. For example, you may change your SEO techniques (without touching any other factor at all) to see if that improves your web page's ranking.
Focussing on Strategy(and not merely on tools)
Technology is and has always been a great help to mankind, regardless of what purpose he intends to use it for. Having a ultra-modern technology may profit your website, more so when the audience is getting younger and more tech-savvy day by day. But despite all that, technology cannot overtake the value of an intelligent strategy. Focus on bringing about innovation and uniqueness in your approach.
Integrate Your Strategies With Your Consumer-Base
Every standard website has its active presence on social media sites, especially on Twitter and Facebook. You should have a strategy that caters to your audience base, and that helps the most in reinforcing your brand value. Are your customers very professional?
Then you should chalk out a marketing plan that works the best on LinkedIn. Or are your customers young teenagers? Look for an exciting plan-of-action that can be effectively executed on Facebook and Youtube. The idea is to focus on your audience's needs and behaviors.
Why Not Experiment with New Things And Control The Results?
Most of the marketing professionals refrain from experimenting. Maybe it is because people don't want to take risks or just don't have enough time to try new things. But then, are we not restricting ourselves from the wide open opportunities and advantages that experimentations can provide?
In a very dynamic market situation such as digital media, new approaches are the must-have things for survival. New media channels, unique methods of expressing and exchanging information, there is a whole lot of undiscovered America that we need to find. Having a successful experiment will not just help your website or company, but also will foster in you the zeal to use the technology with an upper hand. Attaining this will take your ROI to new quantum leaps.
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Unleashing DTC growth potential with Saffron Edge
The best marketing doesn’t feel like marketing and in the words of Brian Halligan, “It’s not what you sell that matters as much as how you sell it“. The marketers today are putting in effort to engage with the audience of the brand and what matters is whether they are getting a good return and are able to engage with the audience. This all depends on the message that is being conveyed from the campaign. The average active Internet user is shown 1,707 banner ads in a month. Google, Amazon and Facebook account for 64% of all US digital spending. Source: Insider Intelligence This year, the global digital ad spend is projected to be $626 billion. It is expected to reach $835 billion, wherein, Saffron Edge is busy etching its way towards all the DTC brands. We are a leading digital marketing agency catering to the DTC industry, but not limited to, that strives for a higher reach and visibility for your brand in this tough and fast moving industry. A digital landscape where it becomes difficult to stand out from the rest of the cluttered market, your brand needs to have that zing in it. And Saffron Edge is here to get you to that level. A little about Saffron Edge With our comprehensive suite of digital marketing services, Saffron Edge is the go-to agency for high-growth companies looking to create multiple revenue streams for their Ecommerce or DTC brands. We specialize in delivering solutions that drive revenue and promote brand retention. With the expertise in performance marketing, we redefine and accelerate your brand’s growth and customer experience by crafting digital strategies that not only convert your leads but also build a stronger and stabler digital presence for your brand in this fast paced D2C landscape. Saffron Edge, based out of Totowa, NJ, has been in the industry for 15 years now and has successfully served startups, SMBs, entrepreneurs, corporations, and also the Fortune 500 companies. The company is the multi-domain expert in the categories like DTC, HVAC, and Legal with 1,500 clients across the globe. It happily enjoys a 99% customer satisfaction rate, of which 75% is their retainer business. Why Saffron Edge? Saffron Edge with a dedicated customer success team provides tailored solutions focused on maximizing your brand's revenue and retention. Our team's approach prioritizes adherence to industry-standard operating procedures (SOPs) to ensure consistent delivery of results that can transform your brand's digital presence from nonexistent to achieving a 100% increase in revenue and visibility among your target audience. We understand the challenges faced by DTC brands today, such as being unsure about your target audience. And how to use audience segmentation to the benefit of your brand.That's why we conduct thorough market research and analyze the digital behavior of potential customers to craft digital strategies for your DTC and e-commerce platforms that target your desired audience personas. Our marketing playbook has proven strategies which have helped brands to widen their niche and increased the scope of their digital campaigns. Our Services We don’t want your focus to be on the services we offer but on the metrics that are crucial for understanding the health and performance of your brand. We advise marketers to assess key indicators such as quality impressions, CTR, Customer Lifetime Value, Cost per acquisition, and Customer Retention Rate to know how your brand is performing. If you're unsure about these metrics, we recommend that you consider our services. Our team specializes in enhancing organic rankings, driving up organic traffic, managing paid marketing campaigns on Google and social media platforms, managing marketplaces and ads, and providing headless CMS solutions for a seamless UX-UI experience for your customers and developers. “Saffron Edge helped me assess the true value of my business website. After working with them, I could understand how an insightful keyword and content strategy could lead my make-up business to explore its potential” says Isabel Madison, Founder, Nude Envie, a US makeup brand. A 100% revenue growth in 8 months justifies what Isabel is saying here. Saffron Edge is determined to bring a data driven change in the DTC landscape for the brands to leverage data and technology to deliver success in their marketing campaigns. With a comprehensive suite of services, including SEO, PPC advertising, social media marketing, content marketing, Email marketing, Marketplace management, Social media Marketing, the agency helps DTC brands achieve their marketing objectives and stand out in a crowded digital marketplace. If you're a DTC brand looking to take your marketing efforts to the next level, we encourage you to partner with Saffron Edge Digital and experience the benefits for yourself. Contact us today to learn more and take the first step towards achieving your marketing goals. The company ranks as the top digital marketing company in New Jersey in the GoodFirms ranking list and is sure to spread its operations worldwide. ...
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Revealing The Secrets Of Content Marketing: What Really Works And What Doesn’t
So what is the biggest challenge in B2B marketing? It sure has nothing to do with which color tie you wear in a presentation. It’s all in a word: Leads A lead is where it all begins, so the very obvious question a B2B marketer must ask is “Where and How do I get those leads?” But if you type in Google: “how to get B2B leads.” You’ll get all the weird lies that you could imagine. So let’s not get down into the same drain of things, and get into some really working ideas so that you start generating leads regardless of the industry you belong. Following was the graph obtained from HubSpot A lot of the leads are expectedly coming from PPC, social media advertising, etc. but the fact that is most baffling is the blue bar on the rightmost corner stating “other”- that means even HubSpot cannot tell us where most of the B2B leads come from. The most important thing that can be incurred from this graph is that getting “leads” has to do a lot with the lifestyle of constant marketing efforts, cultivating industry relationships, and the mash-up of all kinds of interactions, activities, behaviors, and efforts. So rather than focusing on any one channel, understand that B2B lead generation is a composite of unquantifiable activities and behaviors that just work. The Digital revolution in the B2B industry It has introduced a flood of techniques, the decline of old ones, and a reorganization of all techniques, but the goal remains the same- conversions. Now summing up all the strategies and coming to the point of how to generate leads, we’ll sum it up all: 1. Using social media strategically Before we push through the strategies, we need to have a look at some of the warnings beforehand: Don’t expect merely a social media presence to be a source of leads. Though your presence is important but not always effective. Sometimes it’s just not enough to tweet daily or have a page on LinkedIn. You should not dismiss social media channels as a source of leads. Many articles online claim that social media is a holy grail for generating leads, but don’t go that far. You should not neglect it that far. It is a very good channel to communicate with clients. Twitter has proved to be ineffective A Forbes Article from 2013 made tall claims that Twitter was proven effective than Facebook and LinkedIn and generated much more leads for business-to-business models. Though we don’t say that it is not true but the claim was not based on such proof. Then, another company, InsideSales.com wrote in their study that social media was low-effective but high in usage in their lead generation technique quadrant: The reason behind the failure of social media channels proving to be effective for B2B firms is the fault of marketers because they have been doing it all wrong. How Social Media Can Work to Generate Leads To harness the full power of social media channels: Let Visitors from Social Media visit your website: Make it easy for them to visit your website from your social media page. Provide multiple links to the website, ideally to your landing pages where they signups with their emails and contact details willingly. Let them sign-up for newsletters: a great way to generate leads is to let people directly sign-up for newsletters through your social media channel. Use CTAs:Do not hesitate in providing proper CTAs for visitors to click on. Invite feedback, links to landing pages, suggest next steps, etc. LinkedIn Is Effective LinkedIn ranks consistently the highest among the social media platforms for its B2B lead generation value. It is the biggest and brawniest in terms of numbers of professionals, and a large percentage of decision-makers. Tips: Get on the platform and be active. Get connected with your colleagues and other industry professionals. LinkedIn has a huge network of groups that you can join. You can easily find groups that contain professionals who are likely to become your leads. There are numerous groups on LinkedIn where endless conversations involve decision-makers, being active in these conversations means making your stronger marketing presence among people who matter. You can ask for help from people who are qualified in your industry and can help you with your project, point you in the right direction, or recommend a solution to a problem. You can also use the paid LinkedIn lead collection tool. This tool allows users who come across your company page to request the contact details. These leads are generally genuine warm leads. 2. Use Content Marketing Using content marketing can always bring in genuine and warm leads. It is the type of marketing that is used by most informed users. Content Marketing has grown for B2Bs. According to a study conducted by Content Marketing and Marketingprofs, 91% of B2B respondents use content marketing for making a buying decision. What you should do with content marketing Since content marketing is a vast field, there are numerous ways to generate leads through content marketing: Host a Webinar: Webinars aren’t a method of selling something but are a way to inform your audience about something they are interested in and that is supplied by you. To find a topic that appeals to your industry segment and plan webinars on topics regularly. Utilize Research reports: Research reports are not only a way to gain and supply facts but they also give a great way to invite a flood of connections from interested leads. Videos:Videos have a huge potential to go viral in no time if they rightly target and appeal to your audience. Blogs: Blogs are also a great way to feed information to your audience who were already searching for the right content on the web to solve their problem. If you do it rightly, then people will come to your site for the particular segment of information they want. For example, healthcare websites can regularly supply health-related information. ...
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Email Messaging - Marketing Tactics For A Family Law Business
Brand marketing is one of the largest areas where every business invests its heart and soul, just to boost the business revenues and outperform the market rivalry. Businesses like small firms, manufacturing industries, corporate offices, and even legal institutions - every trade rely on effective marketing tactics to prosper gradually. Speaking of legal institutions, a Family Law firm uses marketing methods to generate quality leads and drive them successfully into trusted clients. That being said, there exist numerous marketing methods that can be used to incentivize prospects and attract them to your legal service firm.For instance, you can engage your customers via a strong content marketing strategy, building a content-driven website presence, email marketing, or by making use of Google’s online marketing tools, and so on. Marketing firms bring you closer to effective email marketing for your Family Law firm so you can showcase your expertise to the target audience in an effective and swift manner. Source: Unsplash Speaking of email marketing for Family Law firms, it refers to addressing your target audience via personalized email messaging that enlightens them about the availability of your services, via newsletters, subscription links, etc. Such emails usually function as broadcast messages that not only just knock on a prospective client’s door but also attempt to convince them to take action. It means that with our adept guidance and via effective email marketing, your Family Law firm can tap on the cold leads that are sitting idle and can convert them into clients. Benefits Of Email Marketing The significance of email marketing is subject to its documented form of communication because emails exhibit business credibility and are oftentimes forwarded to expand business reach. With Saffron Edge’s expert assistance, your family law firm can aim at tapping on its target audience sooner, and adopt email marketing as it plays an important role in reaching out to them, even if they’re associated with different devices or platforms. We can help with emails that can be effectively sent to Android, iOS, or Windows-functioning devices, which is why they are considered favorable for immediate conversions. Let’s discuss a few advantages of using email marketing for your Family Law firm: Low-cost method - Broadcasting emails is quite a pocket-friendly method of reaching out to your target audience. Otherwise, mainstream marketing mediums ask for plenty of investment, both in terms of money, effort and time. That being said, there are no hidden costs in email marketing done via Saffron Edge for your law firm or any overhead expenses, other than maintaining your email account. Deliver Your Message Effectively - The main purpose of taking up email marketing is because it allows a legal firm to fulfill its communication in a convenient way. We understand these communication exigencies and we attempt to deliver messages like subscription emails, service availability, etc to your prospective clients easily communicated via emails. You can make use of fancy yet relevant jargon to proclaim your business credibility. Reach A Bigger Mass - Mass broadcasting isn’t a simple task, but when it comes to email marketing, an experienced player like Saffron Edge can proficiently help your Family Law firm reach its extensive target market via email communication. It maneuvers as a simple practice to instantly connect with your audience, all at the same time. How do we promote a new law firm? We follow simple but effective strategies to promote a new law firm. Our marketing strategies include: Creating marketing strategy according to the budget and need. Developing a catchy and Seo-friendly law firm website. Building a social presence and clickable landing pages. What are the advantages of email messages? Email messages are one of the traditional marketing strategies, but it is still in use. This is because they seem more professional and help you target your audience easily without investing too much money. How do we write a law firm email? Our law firm email writing includes: Creating a memorable subject line Keeping things short and precise Ensuring the content is professional Using attractive templates Improving the Email Signature Why choose us? At Saffron Edge, your Family Law firm gets to deliver click-worthy emails to its customer base which not only guarantees a better conversion rate but enhances your brand credibility in the market. The members of our marketing team strike diligently on those target groups where emails are worthy enough to get conversions, for instance, we keenly observe those perspectives who are seeking legal assistance. By sending them business emails, Saffron Edge makes every possible effort to clinch the deal and ultimately increase your Family Law firm’s revenue. We diligently provide customized emails for different target groups that belong to different demographics, regions, service backgrounds, etc. Our aim is to creatively manage communication sources and carry out effective Family Law Marketing for an email campaign to build and upgrade a loyal client base. Saffron Edge’s email marketing team consists of experienced professionals who have previously handled multiple successful projects and ensure that our clients get outstanding results from their online marketing campaigns. With us, your Family Law firm can strategically plan the future of your marketing cycle and simultaneously focus on improving your legal expertise with time to gain a competitive edge. To stay updated with our latest news, subscribe to our daily newsletter and give your law firm a chance to benefit from Saffron Edge’s optimized email marketing action plans. Sign up for free now! ...
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