Best Guide for Google Ads Campaign Structure

Influencer marketing is a trend that just won’t stop picking up steam.More than 80% of marketers have some or the other form of Influencer marketing campaign included in their marketing strategy and the ones who haven’t yet tried their hands at it, accepted that they will surely give Influencer marketing a try in their marketing strategy of 2018. Which is huge! Despite being a marketing tactic that saw the light of day more than a decade ago, it still packs untapped potential… a lot of it! How? People trust influencers more than brands (which has always been the case). And with so many brands trying to get the attention of their users today and facing lower ad tolerance, connecting your brand with an influencer becomes all the more important to gain an edge. And there are many platforms out there that focus on doing just that - connect you to relevant influencers. Klear, Find My Influence & Little Bird are some prominent examples. But there’s a big player in the market who intends to do just the same - Facebook, with it’s new tool called ‘Brand Collabs Manager’ which aims to make collaborations between brands and influencers a piece of cake. This is not the first time a social media giant is entering the influencer marketing space. Twitter (with Niche) and Google (with Famebit) both tried their hands at Influencer Marketing and have failed to make any impact. But Facebook is diving in deep with their own in-house tool and looks forward to disrupt how brands find and approach influencers for their everyday marketing campaigns (they disrupted Snapchat’s ‘Stories’ by integrating it in a better way into Instagram, Facebook and Whatsapp and succeeding at it even after implementing it on their platform after 3 years) So, what exactly is ‘Brands Collabs Manager’ Though the tool is yet to roll out, it promises to streamline influencer marketing giving brands and creators more opportunities to collaborate and create better, engaging content experiences for their respective audiences. As Facebook’s ad inventory becomes highly saturated, this tool will also serve Facebook as an additional revenue stream when the tool garners some traction amongst brands and influencers. The only images available online of the tool are it’s leaked images which recently surfaced online on a German Social Media publisher’s website ‘AllFacebook.de’ and because of those images we got a peep at what the tool packs in its arsenal. Let’s take a look at what the tool has to offer - 1.Creator Search In this tab, as the name suggests, you will be able to find the influencers of your choice who you think will be the perfect fit for your brand. Considering the robust analytics and sophisticated audience targeting options Facebook provides for running ads on their platform, this tool too will offer the same audience targeting functionality and will find influencers that best suits your selected target audience. It shows a comprehensive list of prospective influencers that are a perfect fit for your target audience with detailed metrics about the influencer. According to the leaked images, each influencer’s reach, engagement, followers and video views are highlighted next to them which lets brands take a better-informed decision. Also, the ‘Show Portfolio’ option will let brands take a sneak peek at what the influencer has done so far with other brands and the type of posts they push out to their followers, which can be great to cherry-pick the best influencers. 2. Saved Lists Saved lists is the list of all your shortlisted influencers which you think are perfect for your campaign to be contacted or compared further. You will be able to create different lists for all your campaigns. 3. Suggested Creators There is not much information or leaked images about this functionality of the tool but our best guess is under this tab you’ll receive personalized recommendations from the Facebook algorithm that go well with your brand based on campaign performance, audiences and engagement. There is still time for this platform to completely roll out but that doesn’t mean we can’t drool over the awesome functionality it promises to bring to brands and influencers. It brings a myriad of benefits to the table for everyone. For brands, as now they’ll be able to find influencers on the most influential platform and can plan better content experiences for their audiences that they’ll love. For influencers, as they’ll be able to monetize the following they’ve been so dedicatedly building for years. For Facebook, as engagement is pretty high with sponsored content and if the tool gains some traction, they can take a cut out of the collaboration deals, which is a common method of earning from creators. And who knows what other revenue streams Facebook can invent with this single tool. Only time will tell!You can get your hands at the platform by joining its waiting list, the tool is currently open for testing only in the US. Let us know about your ‘Brand Collabs Manager’ experience in the comments! ...

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Artificial Intelligence, better known as AI, refers to the working of machines and software tools instead of human intelligence to speed up the functions of an operation. AI has significantly changed the face of the business world by introducing efficiency and eliminating the idleness of resources to be allocated to other tasks that require human consciousness and volatility. In 2020, 20% of the surveyed executives, analysts, and business leaders from global businesses said that their company made aggressive changes in their business operation by implementing artificial intelligence in their strategies. --> With more and more businesses shifting towards marketing automation tools and Artificial Intelligence to transform their digital assistance methods, we may assume that the human mind’s requirement shall be reserved for managerial decisions in maximum cases. The global artificial intelligence software market is expected to grow up to 120 billion by 2025! The funding for AI startups has also grown. It has increased from over one billion U.S. dollars to 8.5 billion dollars in the first quarter of 2020. As far as marketing automation is concerned, the name suggests its functionality- automate the marketing function for repetitive tasks to enhance channel-wise sales and revenues. AI and marketing automation might differ in their application, but both methods are specifically designed to bring digital transformation to a business! However, as per Gartner, 63% of digital marketing leaders find difficulties in personalizing their services. Only 17% of them use AI and MLbased functions in their operations. Marketing automation streamlines the workflow of your business firm’s marketing department and establishes lead generation methods and how to nurture those leads before they’re ready for sales. In simple words, Artificial Intelligence aims at bringing efficiency in routine tasks by delegating them to software tools, thus reducing the possibility of human-made errors. One of the prime objectives of blending Artificial Intelligence in the marketing function is how well you can manage and take decisions that require deep analysis and conceptual understanding of consumer data. It is now possible with AI to produce large sets of consumer data into smaller and readable pictorial representations to speed workflows. Role Of AI and Marketing Automation In Business’ Digital Transformation As Artificial Intelligence has massively supported most businesses in their journey of digitally enhancing their work operations, let us take a closer look at how it does that - 1. Better View At Customer Leads With the help of Artificial Intelligence, your business’ marketing department can comprehend your customer base’s expectations from your brand in terms of product or service requirements. Here, digital transformation relies on how well your business understands and discovers the right audience. For that, we can create a purchaser persona with the help of Artificial Intelligence to gain the upper hand at comprehensive buyer study. A comprehensive study of a buyer’s persona includes elements like purchase history, buying behavior, customer engagement journey that can be measured and analyzed with the help of AI to design marketing campaigns. Marketing automation also provides insights about consumer details and helps your business clinch relevant marketing campaigns for better customer service, resulting in profit gains. 2. Online Efficiency Analysis Without a doubt, we can say that every business uses Artificial Intelligence to support its online website’s efficiency and manage the automated processes without human error. One can achieve online efficiency by integrating marketing automation systems and Artificial Intelligence tools to undertake those tasks that require less complex minds and consciousness, such as email autoresponders, online welcome programs, customer chat service, etc. Having that said, AI reproduces analytical results from your website that are required to understand what is liked by your prospect, what segments on your website were worthy enough for accelerating lead generation, and data points related to real-time trends. By identifying these insights and clubbing them with Artificial Intelligence, your business can empower its online efficiency. Source: Pexels 3. Redesigning Customer Service With the world shifting towards the extensive grip on exceptional customer service from the business brand, you can achieve more. Your business can apply Artificial Intelligence to support this trend and advance technological factors for a better flow of communications with the help of chatbots that can guarantee efficiency and responsiveness at the same time. While marketing automation also aids in revamping the communication flow for customers via autoresponders and email support, it is suggested to have a dynamic analysis of both to simulate solution-driven operations based on the problematic scenario. Gone are the days when businesses used to follow the traditional methods of providing customer service. AI has upgraded customer journey and communication service by giving the upper hand to customer behavior and relevant content presented to them via the brand website. 4. Anticipate Customer’s Actions It is one of the most crucial aspects of the working of Artificial Intelligence - anticipating your prospect’s next move whether they are on the website or not. Gathering such information can significantly help your business nurture the pre-sales leads, initiate follow-ups with the priority shoppers, etc. Here, AI and marketing automation can directly put up relevant actions to customer behavior that can increase the conversion rates for your business, and more conversion leads to better sales and ultimately profit gains. With the help of predictive analysis, AI and help you go beyond the available data and foresee the customer’s following actions based on what has already occurred. For instance, a customer’s purchasing action would be anticipated by Artificial Intelligence based on the fact that the customer tried adding the product to the buyer’s cart. That helps in enhancing the customer experience by providing what they want at the right time. 5. Realize Customer Touchpoints A consumer touchpoint means an action to the autoresponders that your business shares with the customer, such as personalized emails, text messages, or phone calls. Whenever a customer receives a touchpoint, it allows your business to identify data insights based on the interaction. Once this is done, AI and marketing automation play an important role in mending that information in your business database to derive details for your marketing campaigns. With the help of Artificial Intelligence, your business can move one step ahead of your rivals in creating campaigns that enrich the customer’s buying journey and is data-driven, thus reducing the chances of coming to nothing. Having trouble enhancing your business’ digital phase, Saffron Edge is the solution. With our clear-cut software applications and identifying the right approach for your business, we aim at reinforcing efficiency in your marketing campaigns to boost your sales and revenues. You can have a closer look at the testimonies of our clients on our web page and connect with our team of experts to digitally transform your business. Give us a call now to know more! ...

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The first wave of change was witnessed by the firms and marketers in the form of the influx of the digital platform and now the digital platform has taken a turn which has made people shift from using desktops for accessing the internet to mobile phones. You must be aware of the fact that internet access through mobile phones has already surpassed that of desktop and because of this, the old marketing techniques are proving to be less effective. Now, if you want to stay relevant with your marketing efforts then you will have to incorporate new marketing miracles like push notification in your marketing strategy. In the modern era, push notification is proving to be the best tool for firms to target their audience since more than 52% of the mobile users have enabled some kind of push notification on their smartphones. And when you will consider the daily factor then you will realize that an average US citizen gets around 46 push notifications on a daily basis. We are now used to getting bombarded with information that reaches to us through selective filtering and the same push notification can prove to be a magic wand for lead generation as well. What are push notifications? Push notifications are basically a type of micro-message that keeps the customers engaged even after exiting the mobile application or website. Since the engagement rate on mobile is much higher than that of desktop, push notifications work better on it. If you will go by the data given by Statista then you will come to know that the mobile app market will reach around $188.9 billion by the end of 2022 and that promises the further growth of push notification. The relation between push notification and lead generation If you have started celebrating your success just because you made someone visit your website or download your app then you are setting the wrong tone of success. You should know that making someone visit your website or download your app is just half the journey. The real struggle begins when you will start trying to transform these visitors into leads. Well, at this point, push notification can prove to be a great tool. Most people will need more than one visit to your website or mobile app in order to enter your sales pipeline. This is why when a prospect will leave your website or doesn’t apply for registration on your mobile app then this can look like a loss but you will still have chances to convert these people into leads through push notifications. Push notifications can be used to trigger leads by every type of company. By combining push notifications with other marketing tactics like email marketing, you can improve your lead generation results. How push notification is improving lead generation for firms? Improved visibility Push notifications have higher visibility than most of the modern-day marketing tools like emails and messages. A push notification jostles down through the sound and noise while making it directly to the mobile screen of your audience. And as discussed at the outset of the article, more than half of smartphone users from all around the world have enabled push notification. This further improves the chances of your push notification being seen by the prospect. And higher visibility means that you will have a better lead generation opportunity. High level of personalization One of the most talked-about benefits of push notification is personalization. Most of the generic marketing tools like email marketing are now proving to be less effective since most of the customers are looking for a better experience and this can only be made possible through personalization. By using push notifications, you can give customers exactly what they are looking for and this is why the number of leads generated through push notifications will always be higher. Localization If you want to improve the effectiveness of your push notification and improve your lead generation outcomes then you can localize your push notifications. By taking advantage of the location settings, you can know where your prospects go, how long they stay at certain places, and even know when they are most active on your mobile application. And since localized push notifications or any other type of notification have 50% higher chances of being opened, you can use it to streamline your current push notification strategy in order to generate quality leads. Seamless integration In order to make push notification an important part of your marketing strategy and lead generation strategy, you will never have to kick out all your existing plans since integrating push notification in your already existing lead generation strategy is very easy. Instead of overlapping with the existing lead generation tactics, push notifications will further align with the other marketing strategies and improve the overall result. Even a little bit of changes can improve your push notification strategy by many folds. Data driven marketing Just like all the existing marketing strategies that you use in your firm, even push notifications need to go through proper testing and analysis. But the good news is doing A/B testing on different images, text and other types of content for push notification is very easy and by filtering out the less effective options, you can start working on the best strategy for push notifications. You should also know that push notifications that go through A/B testing have 10% higher chances of being opened. Source: Unsplash Things to keep in mind while using push notification Understanding what people want You will need to begin with understanding who your audience is and what they are looking for because you can’t go on sending random notifications to everyone as this will decrease the effectiveness of your strategy. Understanding when people want it You will also have to choose the best time to send push notifications to your prospects. If you will send notifications to the people at 3 AM in the morning then your reach will be less than even postcards. The importance of the message You should never forget geo-targeting while sending push notifications as this will improve the level of personalization of your push notifications and its chances of being opened will surely increase. Keep tabs on analytics and engagement stats If you have the data related to the user activity and action then you will need to use it in order to improve the open rates and visibility of your push notification. Working on the same push notification strategy without getting results is not an ideal approach. Some push notification ideas New offers or discounts Whenever a new offer or discount is available on the products you are selling, you can use push notifications to inform your customers. Availability or out of stock products If your prospect has kept some items in their cart and if it goes out of stock then you can use push notification in this case also. You can also use push notifications when the product becomes available again. Membership plan In order to convert the prospects into leads, you can send them membership plans and benefits in the form of push notifications as this proves to be highly effective. Breaking news If you are running a magazine or news based app then you can lure the prospects to your app by giving them regular push notifications regarding breaking news. Lead generation is one of the most crucial aspects of any marketing strategy and this is why instead of only relying on legacy marketing tactics for generating leads, you should start using push notifications to target the prospects and convert them into leads without making them irritated. Even incorporating push notification with your existing marketing strategy is very easy and this is what makes it more effective and easy to use. Now, if you are looking for someone to help you incorporate push notification marketing in your existing marketing strategy or build a push-based marketing campaign, Saffron Edge is your cue. With our elaborate experience and technical expertise, we can help you scale the heights you desire. ...

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