Unlocking Success with a Google Business Account Manager
Jun 27, 2023
10 min read
Setting up a Google business page and creating a Google My Business account are fundamental steps for any organization looking to establish a robust online presence. In this article, we will launch ourselves into the world of Google Businesses and explore the best practices and strategies they employ to help businesses excel.
Who is a Google Business Manager?
A Google Business Account Manager acts as a dedicated partner, working closely with you to understand your business goals, target audience, and industry-specific requirements. They assist in setting up and optimizing your Google business page, ensuring that it accurately reflects your brand identity and engages potential customers effectively.
Moreover, a skilled Google Business Account Manager brings a wealth of experience in setting up google my business account and its features to their fullest potential. From managing customer reviews and ratings to enhancing local search visibility, they employ a range of strategies tailored to your business's unique needs. By implementing best practices, they can elevate your online presence and drive more qualified leads and conversions.
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Why do you Need a Google Business Manager?
Elevated Web Hosting Capabilities
Google Business Manager offers small businesses an elevated web hosting solution that combines reliability, speed, and security. A robust web hosting service is essential for ensuring a seamless user experience and providing a solid foundation for a business's online presence. With Google's small business web hosting, you can trust that your website will load quickly, minimizing bounce rates and maximizing user engagement.
Moreover, Google Business Manager provides advanced security features to protect your website and customer data. This includes SSL encryption, protection against malware, and regular backups, ensuring that your website remains safe and secure.
Streamlined Google Page Management
One of the key benefits of having a manager is the ability to manage your my Google business account efficiently. Google Page Manager allows businesses to create and customize their online presence on various Google platforms, including Google Search and Google Maps. It is a centralized hub where you can update business information, respond to customer reviews, and showcase photos and videos highlighting your products or services.
With a Google Business Manager, you can effectively optimize your Google Page by providing accurate and up-to-date information, ensuring that potential customers find the right details when searching for your business. This enhanced management capability allows you to maintain a consistent and professional online presence, making a positive impression on potential customers.
Integration with Google My Business Website Domains
Google Business Manager seamlessly integrates with Google My Business website domains, enabling small businesses to create and manage their professional website within the Google ecosystem. This integration offers several advantages, including a user-friendly website builder, responsive design templates, and the ability to customize your website with your branding elements.
By utilizing Google My Business website domains, small businesses can have a professional website up and running quickly without the need for extensive technical knowledge or resources. This empowers businesses to showcase their products or services, provide essential information to customers, and drive engagement, all within the user-friendly and reputable Google ecosystem.
Basics about Setting Up Your Google Business Page
1. How to list your business on Google
To list your business on Google, follow these concise steps:- Visit your Google My Business website domain.
- Sign in using your Google account credentials.
- Click on the "Manage now" button to start the listing process.
- Enter your business name, address, and phone number (NAP) accurately.
- Choose the appropriate category that describes your business.
- Verify your business listing through one of the available verification methods, such as phone calls, postcards, or emails.
- Provide additional details about your business, including website URL, hours of operation, and photos.
- Optimize your business listing by adding a description, relevant keywords, and a compelling business profile.
- Monitor and respond to customer reviews and inquiries promptly.
- Regularly update your listing with any changes to maintain accuracy.
2. How to Set up a Google Business Page
To set up a Google Business Page, follow these steps:- Go to the Google My Business website (business.google.com).
- Sign in using your Google account credentials. If you don't have a Google account, create one by clicking on "Create account" and following the instructions.
- Once signed in, click on the "Manage now" button to begin setting up your business page.
- Enter your business name in the provided field. If your business doesn't appear in the dropdown list, select "Create a business with this name."
- Select the appropriate category that best represents your business.
- Provide your business location information, including the address. If you don't have a physical location or you offer services in a specific area, you can choose to hide your address.
- Add your business phone number and website URL if applicable.
- Choose how you want to verify your business. Google offers various verification methods, such as phone calls, postcards, or email. Follow the instructions for your chosen verification method.
- Once verified, you can start optimizing your business page.
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3. How to add your website to Google My Business
To add your website to your Google My Business listing, follow these steps:- Go to the Google My Business website (business.google.com) and sign in using your Google account credentials.
- Once signed in, locate and select the business listing you want to add your website to from your dashboard.
- In the left-hand menu, click on "Info" to access the business information section.
- Scroll down to the "Website" field and click on the pencil icon next to it to edit.
- Enter the URL of your website, such as yourbusinesswebsite.com, in the provided field.
- After entering your website URL, click on "Apply" or "Save" to save the changes.
- Google will automatically verify the website ownership if it is already associated with your Google account. If not, you may need to verify your website using one of the provided methods, such as adding a meta tag to your website's HTML or uploading an HTML file to your website's server. Follow the on-screen instructions for verification.
- Once your website is added and verified, it will appear on your Google My Business listing, allowing customers to easily access your website directly from your business profile.
If you need further assistance with Google My Business, you can reach out to Google My Business support via email. To contact Google My Business support, send an email to googlemybusiness-support@google.com. Alternatively, you can also reach them at the official Google My Business email address, which is googlemybusiness@google.com. They will be able to assist you with any inquiries or issues you may have related to your Google My Business account. If you prefer real-time communication, you can explore the option of using Google My Business support chat or Google My Business live chat. These chat services allow you to interact directly with a Google representative to address your queries or concerns.
Adding your website to your Google My Business listing helps improve your online visibility, and having access to support channels like Google My Business support email ensures you can receive assistance whenever needed. It also provides customers with a convenient way to visit your website for more information about your products, services, and offerings.
4. How to add email to Google My Business
Adding a custom email address to your Google My Business listing lets customers contact you using a professional email associated with your business domain. Here’s how you can do it.- Choose an email provider that suits your needs.
- Register a domain for your business.
- Set up email hosting with your chosen provider.
- Create email accounts for your business.
- Access your Google My Business account and go to the "Info" section.
- Edit the email field and enter your custom email address.
- Save the changes.
5. Your Role as Manager and an Owner
Settling the debate of Google My Business Owner vs Manager is crucial for the effective management of your business listing.
As a listing owner, you have primary control and ownership rights over the account. Owners have the authority to manage access and permissions for managers and make critical decisions regarding the listing. They can also add or remove managers as needed.
On the other hand, managers have more limited access and responsibilities within the Google My Business platform. They are typically assigned specific tasks such as responding to customer reviews, updating business information, and adding posts. Managers do not have the ability to remove or modify ownership rights or manage other managers' access. By understanding the owner and manager roles, you can effectively collaborate and streamline the management of your business listing, optimizing your online presence and engagement with customers.
In Conclusion
Google My Business is a powerful tool that can significantly impact your online presence and customer engagement. You can easily increase visibility, attract more customers, and build trust in your brand.
If you're ready to take your business to the next level with Google My Business, partner with Saffron Edge, your trusted digital marketing agency. Our team of experts can provide tailored strategies, optimize your online presence, and help you harness the full potential of Google My Business.
6 Set Up Essentials You Need to Complete Your E-Commerce Website
With the internet becoming an absolute necessity, customers are switching to the next generation of shopping. E-commerce is the way of the world at the present time. The pandemic gave the industry a boost that took it to all nooks and crannies that were earlier left unexplored. The prevalence of the practice has cemented that people’s trust in online shopping is not a primary issue anymore. Getting customers to splurge on your website rather than a competitor's is the real challenge now. Your e-commerce site needs to strive to stay up-to-date and incorporate a number of crucial components if you want to draw in customers and generate revenue. Your e-commerce website needs to offer customers a strain-free shopping experience in addition to being aesthetically beautiful. You can keep your current clients and grow your business by bringing in new ones if you create an intuitive online store with a smooth checkout procedure on any device. Make sure to include these set-ups in your website. 6 Essentials For Your E-Commerce Website When redesigning or creating your e-commerce site, these are the 6 set up essentials that you need to take into account: 1. Is your Website User-Friendly? You will have a better chance of closing a sale right away if your site is simple to use. Visitors should feel welcome and encouraged to click on the products or groups of goods they are interested in buying from the site. In order for visitors to easily locate what they're looking for, categories and subcategories should be self-explanatory. Once the user types their query into the search field, all relevant items that are being sold should appear immediately after. 2. How Smooth are your Shopping Cart and Checkout Processes? It must be easy to add things to the virtual cart. Style or color preferences should be simple to examine and choose from. Customers prefer to see what they have put in their shopping carts as they browse other products, so make sure your design and layout allow the functionality for this. During checkout, avoid confusing customers. Most businesses lose their sales because they make their checkout process too tedious and long. The pandemic era has reduced everyone's attention span and patience. So, keep it simple and respect your customers' time. The customer should feel comfortable making purchases on your website. 3. Does your Website have Mobile Compatibility? Most of the online-using population has a smartphone. Nowadays, mobile visits frequently outnumber desktop visits. Simply because e-commerce is especially common in metro cities. With people constantly moving to get from one place to another, it is only logical that people use their mobile more frequently than their desktops. Your e-commerce website must be created and optimised for use across all platforms, not just desktop and laptop computers. Your business will be hugely missing out if your site isn’t mobile-friendly. 4. Do you have Calls to Action (CTA)? Ensure to be using calls to action that are relevant to what you wish your visitors to accomplish and to guide them around your website. Your CTA button, for instance, could read, "Click Below to Save 10%!" if you were having a sale. Even while it may seem apparent to you as well as to the majority of people, there are nevertheless a lot of individuals who have lived, raised children, or are now raising children, own businesses, or both, and therefore don't devote much time online. Having that extra assistance instills confidence in your company, demonstrates your concern for your clients, and makes things less frustrating. 5. Does your Website have the best Images and Descriptions? Before making a purchase, consumers who are looking for a product want to be fully informed about it. Since one can't physically feel or see the products they are looking at virtually, online shopping can have its disadvantages. It is crucial to have high-quality photos of your products and, when possible, images taken from various perspectives and angles. It's crucial to fully describe each thing in depth as well. Include all relevant information, such as texture, size, usage, advantages, available colors, etc. Your goal should be to make potential consumers feel comfortable enough with your product that they will choose to buy it over the competition. 6. How good is your Customer Support? There must be some kind of customer service provided in case of issues or inquiries. Customer service comes in a variety of forms, including online chat, email assistance, and 800 lines. Choose the option that best suits your needs in terms of price and the nature of your business. Always remember to be welcoming and reply promptly to any difficulties to ensure your customers' satisfaction. In Conclusion The digital era is great for a lot of things, but by providing a levelled and open platform, the competition in the market has become quite cut-throat. Only a few things separate you from your competition, and your online presence is a big part of that. And this is where Saffron Edge comes into play. We provide end-to-end digital solutions for all your needs. From digital marketing to paid media, we handle all things (and more!) in between. Contact us today to get the Edge. ...
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How To Powerfully Use Instagram To Market Your Dental Practice
The marketing prowess Instagram brings to the table for brands and businesses (of all kinds) can no longer be ignored! With more than a billion active monthly users who use the platform at least once or twice a day, it has quickly become the most preferred marketing channel for a lot of brands. 70% to be exact in the US alone. Add small to medium businesses to the mix and the number of advertisers present on the platform increases to more than 2 million worldwide. There’s a reason brands are choosing Instagram as their go-to marketing tool over other social media giants like Twitter and Facebook. Do you know what that reason is? It’s the highly engaged audience the platform boasts of. More than 80% of the personal accounts present on the platform follow at least 1 brand they like, and that is the bare minimum. There are people on Instagram who follow, interact with and actively purchase from thousands of brands out there. So, can dental practices around the globe make good use of this amazing social media platform to stand out from the noise and make a name for themselves? Absolutely! Being a renowned digital marketing agency with a strong background in providing exceptional dental marketing services ourselves, we get this query from a lot of dentists and we say YES! to every single one of them. It was about time we settled this question once and for all! Before I begin preaching you about how you can make use of your hidden marketing talent on the platform to bring in more foot-traffic for your dental practice, you need to understand the nature of this unique platform and what makes its user tick. Instagram is a highly visual platform and is the happiest social media platform out there which is mostly used by millennials. And Millennials love brands that are real. You don’t have to be the best out there, just be real and you’ll have their trust. For this, you would need to be fully transparent about who you are and what you do regularly. That can include showcasing your personal life, the people that help you run your practice, all the inside stories and what not. Showing the human side and being totally real about yourself really works at Instagram, whereas self-promotional content has no place on the platform (unless you are a well-established brand with millions of followers), you’ll only get frowns and ignorance that way! You’ll have to engage your audience with your posts and make them trust your practice first. Hard selling on the platform with your first post right away will put your practice in a bad light, so I would advise you to stay away from that entirely on the platform. Keeping that in mind, here are a few ways you can start marketing your dental practice on the platform and build a ton of following - Create a business profile and give all the information you can in the bio While there is no problem in marketing your dental practice from your personal account, business profiles on Instagram come studded with deep analytics for every post and audience intelligence features that will help you understand your audience better. Moreover, by having a business profile, you’d enable prospective patients to give you a call or contact you right from the Instagram app, which is a great way of fostering conversions. Source Use this opportunity and mention every detail about your dental practice as you can in the 200 words bio section on Instagram. That includes your contact information, the area your practice serves, the top services you provide, your business website, the time your business is available and every other information that can help prospective patients in choosing your dental service over others. Make sure you don't forget to add URL of your website as that's the only place where you can add a link for users to go to your landing page. Optimizing your profile bio is vital and should be your top-most priority before you begin with any of your dental marketing efforts on the platform. Making use of influencers is a no-brainer Influencer marketing has consistently been one of the top marketing trend for the past few years and Instagram has been the go-to platform for a lot of influencers to advertise their collaborations with a brand in the most personal and non-branded way possible. According to a study by Zine and eMarketer, nearly 80% of influencers prefer Instagram as their platform of choice for brand collaborations. And more than 68% of marketers are using Influencers within various industries to give a boost to their brands. Dental practices should not be any different. If you are looking to quickly get in front of a broader audience and gain exponential exposure, influencer marketing is the way to go. You could reach out to influential people in the health and fitness industry or anyone with a big audience on Instagram and offer your dental services to them for free (in some cases), in return you or they can post an insta pic and/or a story at your dental service The influencer gets free dental services and you get to leverage their huge audience in the most genuine way possible, a win-win situation. As an example, Dr. Kevin Sands from Beverly Hills, USA, does this a lot with Instagram’s biggest influencers such as Kylie Jenner, Drake, Kim Kardashian and a lot more (not that they need dental services for free). While you can also make use of influencers in a lot of other creative ways, I think this example gets the point across. Imagine the people following these influencers getting connected with you and looking for your services. Once they follow you, make sure you keep them engaged as they would not remember your services when they are scrolling their feed regularly. Don’t shy away from showcasing your unique personality With so many businesses on the platform, showcasing your unique personality in every post can really set you apart. So make sure you engage with your existing audience and attract more users and make them stick. It doesn’t always have to be about before-and-after images of your dental patients. While posting these kinds of posts may be great for marketing on other social media platforms, do it too much on Instagram and users will simply start getting bored of your stuff! To engage your audience, keeping a healthy mix of creative posts that bring out your personality in the best light possible is vital. As they would recognize and would look forward to your unique self. The above video is the courtesy of Dr. Daniel Rubinshtein, who is a renowned dentist in New York City with a 198k following. He constantly posts funny stuff related to his dental practice along with the proven before-and-after treatment posts that have amassed such a massive following for his practice. You can have a look at his profile page to see for yourself how his creative and funny posts will make you like him in an instant. Actively engage with your followers and share the love Your followers are there with you for a reason. They actively comment, like and share your posts for a reason. While getting all this love from people may feel nice, you should work upon making your audience feel nice once in a while as well. Reply to their comments, showcase and reshare their posts about you with your entire audience, actively engage in giveaways or run some contests, giving your audience back some love always puts your brand in good light and attracts more fans. While it might mean a little to you, it can mean a world for your entire audience. If you do this for your practice, you’ll look like a practice that doesn’t only care about making money but cares about their audience as well. Best example of a dental practice doing this on Instagram is Apa Aesthetic. Founded by the award-winning dentist, Dr. Michael Apa, he actively engages with his audience on Instagram in every way possible and shares the usual before-and-after treatment posts mixed with posts about his personal life. The result - 229k huge following on Instagram. You can check his Instagram account to witness all of the giving-back for yourself. Don’t forget to use #Hashtags Talking about Instagram, how could we forget #hashtags? Using hashtags is a great way to get your posts seen on Instagram. As every hashtag becomes a categorized link where all the posts with the same hashtag are displayed, use a hashtag that gets searched by a lot of people and you get instant exposure for your posts on the platform. But there’s a trick to it. On Instagram, you can use general hashtags like #dentistry, or you can use specific hashtags like #KidsDentistry. You can even use local hashtags like #NewYorkDentistry. Or you can create your own hashtag like #(your dental practice name)dentistry to add branding to it. The world of hashtags is so vast on Instagram that choosing the exact hashtag that would bring you the best kind of exposure can be a bit of a daunting task, to be honest. While Instagram provides you an option to place up to #30 hashtags in your post, overdoing them can look like spam. So, you’ll have to carefully select each of them and use them sparingly. This is where ideally you could use 3 where one is specific to your brand and word (unique) and the other could be general which would show up on specific hashtag searches for images on Instagram. Keeping a mix of them all works best as they’ll bring targeted people to your posts and also build your brand at the same time. So, work on creating a unique hashtag of your own. Dr. Sam Saleh, based in Beverly Hills and currently with 251k followers, uses #branded hashtags perfectly on most of his posts. His own hashtag, like he has used in the image above, is #drsalehsmile and if a user clicks on this hashtag, it displays each of his post where he has used the exact same hashtag categorized by top-posts, most recent and other hashtags he has used in the same individual posts. A prospective patient, if he clicks on it, will then be able to see all his work at a glance to make the final decision which can work wonders in making conversions because it’s all his own glorious work on a single page for everyone to see (obviously, why would any other dental practitioner use #drsalehsmile). On top of that, patients who have taken his treatment and are boasting his work on the platform using the same hashtag would also be visible on the same page. It really can make a difference if you think about it. Some other Instagram features While hashtags can be a great way to gain some extra exposure on the platform, Instagram is studded with some other features as well which you can make use of to stand out and get creative with your posts. Instagram Stories Instagram Stories was first introduced in August 2016 and lets users post disappearing photos and videos to their profiles. The feature is great as stories don't add to the clutter of news feeds but are displayed at the top of it in the form of colorful circles. This Instagram feature can be used as a great way to get in front of your audience. Instagram Boomerang Boomerang is Instagram's own app which lets users create a mini-video by capturing a burst of photos, stitches them all together and plays it forward and backwards creating a never-ending loop. It lets you break away from posting your usual photos and videos on the platform and can add a little spice to your profile. Instagram Live Video To get in front of your audience, along with uploading stories on your profile, you can also start a live video on the platform and gain a lot of engagement from your audience. All your followers automatically get notified when you start a live video, so Instagram does most of the legwork for you in this case. You can start a live video of you operating on one of your patients to give all your followers a sneak peek into your dental practice and how you operate. The best part? Your followers can interact with you in real-time and ask whatever their heart desires, which is great for building a relationship with your audience. So, there you go! Marketing your dental practice on Instagram is not as hard as it seems. While it can be difficult for every business to get influencers regularly, it's always good to start at someplace and lookout for opportunities. Being powerful on Instagram requires your unique self and most importantly consistency throughout. For especially dental practices, it's important for people to visually see what you do and who you are on the platform to build a loyal following from the ground up. There's no doubt that Instagram has immense potential to grow your dental practice exponentially. Contact Us Today and let us help your practice get more customers. ...
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2 Must-Have Types Of Social Media Content To Use In Your 2017 Campaigns
Content marketing is one of the top strategies for every online marketer, irrespective of what their primary marketing strategy is, in whichever year. Content has been, content is, and content always will be the one-way road to success in web marketing field. Developing high-quality content is key to generating enormous traffic on your website. But, using the right content is also necessary. With the passing of years, the trends change. Therefore, the type of content to use on your website has also changed over the years. Also, if you’re one of them who’re still using written content only, without any modification, the end is near for your web business. Here are the types of content you should be using in 2017. 1. Infographics: Using more infographics on your website can boost your web traffic. The popularity of infographics is increasing day by day. And, as I can observe, the reasonable factors are the visual appeal, availability of sufficient information, and simplified readability. According to stats collected from MarTech and HubSpot, Web platforms like Pinterest and Postano are growing in popularity and set to continue these trends in the future Search volume has increased by 800% between 2010 and 2012 According to a finding on BuzzSumo, infographics were shared more than 5000 times across major social media platforms The science behind the popularity of Infographics. For human brain looking and grasping the data is more easier than reading and grasping the same data. Infographics are extremely engaging. The color scheme used in Infographics are more catchy for the eye. 2. Video content Use of marketing videos for your product rather than simply written content can enhance your web business and boost the traffic reaching your website. A brief glance at the statistics collected by Hubspot and Insivia to find why and how? Led me to the following conclusion. The 2016 report based on 2015 data: If you think video content is a recent thing, you’re totally wrong. Here is some data that proves video marketing existed and started on the journey to its popularity from a while back. Embedding video in your marketing mail increases your click-through rate by 200-300% 45.4% users viewed at least one video online in a month 80% of the college and university students from across the world are a regular visitor to Youtube Including a video on your home-page can increase your conversion up to a whopping 80% From a users point of view, watching a video helps in decision making for 90% of the audience. Youtube reports a 100% rise in mobile consumption of videos Now, heading towards the recent report based on the online user behavior in 2016 92% users share online videos After watching a product video, 62% of users are likely to purchase the product online 37% of successful marketers believe that online video is the reason for their success. The retention percentage increases to 65% after a duration of 3 days, if the information is served with adequate image or video. The psychology behind video content popularity Video is an entertaining way to serve the desired information and easier to grasp. Our mind is more likely to process and retain videos for a longer duration than any other form. Explainer product videos influence decision making. Embed these two content formats in your 2017 content marketing strategy, and you will observe the business growing rapidly. ...
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