Unlocking Success with a Google Business Account Manager
Jun 27, 2023
10 min read
Setting up a Google business page and creating a Google My Business account are fundamental steps for any organization looking to establish a robust online presence. In this article, we will launch ourselves into the world of Google Businesses and explore the best practices and strategies they employ to help businesses excel.
Who is a Google Business Manager?
A Google Business Account Manager acts as a dedicated partner, working closely with you to understand your business goals, target audience, and industry-specific requirements. They assist in setting up and optimizing your Google business page, ensuring that it accurately reflects your brand identity and engages potential customers effectively.
Moreover, a skilled Google Business Account Manager brings a wealth of experience in setting up google my business account and its features to their fullest potential. From managing customer reviews and ratings to enhancing local search visibility, they employ a range of strategies tailored to your business's unique needs. By implementing best practices, they can elevate your online presence and drive more qualified leads and conversions.
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Why do you Need a Google Business Manager?
Elevated Web Hosting Capabilities
Google Business Manager offers small businesses an elevated web hosting solution that combines reliability, speed, and security. A robust web hosting service is essential for ensuring a seamless user experience and providing a solid foundation for a business's online presence. With Google's small business web hosting, you can trust that your website will load quickly, minimizing bounce rates and maximizing user engagement.
Moreover, Google Business Manager provides advanced security features to protect your website and customer data. This includes SSL encryption, protection against malware, and regular backups, ensuring that your website remains safe and secure.
Streamlined Google Page Management
One of the key benefits of having a manager is the ability to manage your my Google business account efficiently. Google Page Manager allows businesses to create and customize their online presence on various Google platforms, including Google Search and Google Maps. It is a centralized hub where you can update business information, respond to customer reviews, and showcase photos and videos highlighting your products or services.
With a Google Business Manager, you can effectively optimize your Google Page by providing accurate and up-to-date information, ensuring that potential customers find the right details when searching for your business. This enhanced management capability allows you to maintain a consistent and professional online presence, making a positive impression on potential customers.
Integration with Google My Business Website Domains
Google Business Manager seamlessly integrates with Google My Business website domains, enabling small businesses to create and manage their professional website within the Google ecosystem. This integration offers several advantages, including a user-friendly website builder, responsive design templates, and the ability to customize your website with your branding elements.
By utilizing Google My Business website domains, small businesses can have a professional website up and running quickly without the need for extensive technical knowledge or resources. This empowers businesses to showcase their products or services, provide essential information to customers, and drive engagement, all within the user-friendly and reputable Google ecosystem.
Basics about Setting Up Your Google Business Page
1. How to list your business on Google
To list your business on Google, follow these concise steps:- Visit your Google My Business website domain.
- Sign in using your Google account credentials.
- Click on the "Manage now" button to start the listing process.
- Enter your business name, address, and phone number (NAP) accurately.
- Choose the appropriate category that describes your business.
- Verify your business listing through one of the available verification methods, such as phone calls, postcards, or emails.
- Provide additional details about your business, including website URL, hours of operation, and photos.
- Optimize your business listing by adding a description, relevant keywords, and a compelling business profile.
- Monitor and respond to customer reviews and inquiries promptly.
- Regularly update your listing with any changes to maintain accuracy.
2. How to Set up a Google Business Page
To set up a Google Business Page, follow these steps:- Go to the Google My Business website (business.google.com).
- Sign in using your Google account credentials. If you don't have a Google account, create one by clicking on "Create account" and following the instructions.
- Once signed in, click on the "Manage now" button to begin setting up your business page.
- Enter your business name in the provided field. If your business doesn't appear in the dropdown list, select "Create a business with this name."
- Select the appropriate category that best represents your business.
- Provide your business location information, including the address. If you don't have a physical location or you offer services in a specific area, you can choose to hide your address.
- Add your business phone number and website URL if applicable.
- Choose how you want to verify your business. Google offers various verification methods, such as phone calls, postcards, or email. Follow the instructions for your chosen verification method.
- Once verified, you can start optimizing your business page.
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3. How to add your website to Google My Business
To add your website to your Google My Business listing, follow these steps:- Go to the Google My Business website (business.google.com) and sign in using your Google account credentials.
- Once signed in, locate and select the business listing you want to add your website to from your dashboard.
- In the left-hand menu, click on "Info" to access the business information section.
- Scroll down to the "Website" field and click on the pencil icon next to it to edit.
- Enter the URL of your website, such as yourbusinesswebsite.com, in the provided field.
- After entering your website URL, click on "Apply" or "Save" to save the changes.
- Google will automatically verify the website ownership if it is already associated with your Google account. If not, you may need to verify your website using one of the provided methods, such as adding a meta tag to your website's HTML or uploading an HTML file to your website's server. Follow the on-screen instructions for verification.
- Once your website is added and verified, it will appear on your Google My Business listing, allowing customers to easily access your website directly from your business profile.
If you need further assistance with Google My Business, you can reach out to Google My Business support via email. To contact Google My Business support, send an email to googlemybusiness-support@google.com. Alternatively, you can also reach them at the official Google My Business email address, which is googlemybusiness@google.com. They will be able to assist you with any inquiries or issues you may have related to your Google My Business account. If you prefer real-time communication, you can explore the option of using Google My Business support chat or Google My Business live chat. These chat services allow you to interact directly with a Google representative to address your queries or concerns.
Adding your website to your Google My Business listing helps improve your online visibility, and having access to support channels like Google My Business support email ensures you can receive assistance whenever needed. It also provides customers with a convenient way to visit your website for more information about your products, services, and offerings.
4. How to add email to Google My Business
Adding a custom email address to your Google My Business listing lets customers contact you using a professional email associated with your business domain. Here’s how you can do it.- Choose an email provider that suits your needs.
- Register a domain for your business.
- Set up email hosting with your chosen provider.
- Create email accounts for your business.
- Access your Google My Business account and go to the "Info" section.
- Edit the email field and enter your custom email address.
- Save the changes.
5. Your Role as Manager and an Owner
Settling the debate of Google My Business Owner vs Manager is crucial for the effective management of your business listing.
As a listing owner, you have primary control and ownership rights over the account. Owners have the authority to manage access and permissions for managers and make critical decisions regarding the listing. They can also add or remove managers as needed.
On the other hand, managers have more limited access and responsibilities within the Google My Business platform. They are typically assigned specific tasks such as responding to customer reviews, updating business information, and adding posts. Managers do not have the ability to remove or modify ownership rights or manage other managers' access. By understanding the owner and manager roles, you can effectively collaborate and streamline the management of your business listing, optimizing your online presence and engagement with customers.
In Conclusion
Google My Business is a powerful tool that can significantly impact your online presence and customer engagement. You can easily increase visibility, attract more customers, and build trust in your brand.
If you're ready to take your business to the next level with Google My Business, partner with Saffron Edge, your trusted digital marketing agency. Our team of experts can provide tailored strategies, optimize your online presence, and help you harness the full potential of Google My Business.
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Developing Content For Customers In Various Stages Of Buying Cycle
The buyer’s journey is not too hard to understand in a thoughtfully designed sales funnel. A sales funnel is step-by-step progress taken by the customer in the entire life cycle. Traditionally, it’s been split up into three areas: Awareness: Right from the start when the customer becomes aware of his need of a product in your industry category, searches for options over the web- hopefully, finding your business in the process. Consideration: By now the customer has narrowed down his choice to 2-3 options and is looking deeper into the choices by directly comparing the pros/cons, processes, etc.). This usually happens for smaller or directly beneficial individuals, but for larger B2B transactions, this is also the stage when the person doing the research may have to present his findings to higher-ups for decision making. Decision/Purchase: After much of the effort by the sales team and interactions with the customer via email, phones, or social media, this would be the stage where the customer decides to buy from you or not. A study supports the fact that a customer is already 57% through the sales process before they even contact a sales representative, it’s obvious to have useful content in place on your site. But if you’re basing your content marketing strategy only on that three-step journey, you could be leaving a big hole in your strategy-making process. Ahead in the article, we are going to list out how content can be made and optimized along with the various stages of the buyer’s journey: Developing content for customers in the pre-purchase stage, content for current customers, and content for long term/advanced customers. Businesses also need to understand the fact that a customer journey does not end when they become customers. If you stop creating content for people after they became customers, you could be ruining your retention rates or making customers feel that they you left them in cold as soon as you got their money. Developing Content For Prospects in The Pre-Purchase Stage To get it all started you must have the data from your previous or current customers that let you know that: What questions did they have in mind before they purchased your products? How did they skim through your competitors and make a choice of buying from you? Was there any hiccup or a second thought while making the purchase decision? Did you have a hard time finding answers to any specific questions about the product/service? Such case studies could prove to be helpful at any stage of the process. Answers to these questions will let you jump-start right into creating on-site content, whether it is blogs, or FAQ/knowledge base entries. But, to warn you, nobody wants to hard sell or get obsessed with selling and differentiating their product/service in every blog post on their website. Content marketing institute lists some suggestions for types of content that work well for B2B businesses in the pre-purchase stage. Developing Content For Current Customers After the sale has happened, there is the vital step of “keeping your commitments” and “maintaining customer loyalty”. So how do you plan to keep your customers happy? Did you guarantee that your product could solve a specific problem faced by the customers? Then it had better deliver. In addition to all this, there are natural emotions or hiccups along the way after making a purchase: Buyer’s remorse New influencers and decision-makers Resentment or aggression Distrust Failure to build value Every customer is bound to go through a post-sale evaluation of the decision they made to purchase the product. Failure on your part to keep commitments and drive home value and you’ll be opening doors for your competitions to make the next sale. For many businesses, this means tailoring content for mainly two departments in charge of project delivery, and customer service. Content regarding project delivery: Building trust with customers Addressing customer inquiries Does your customer understand the features? Pointing out new needs Content regarding customer service: Addressing customer emergencies Solving common product issues Continuing to build trust Explaining sensitive issues These are some of the key areas where businesses focus on creating content. There are many other issues that might be addressed by content marketing and are unique to your industry. Hence you need to look out for those issues in coordination with the sales team or the customer service team. Developing Content For Long Term/Advanced Customers Here you are creating content that helps customers get past the “my product is good enough, but it could be better” area. Now is the time to create customer loyalty or customer advocacy. Within your client base, there will be a small percentage of people who truly love what you sell. In such cases, word-of-mouth still reigns supreme and hence you should create content to encourage these customers to speak about you. Some of the key points that need to be addressed during this stage: Go the extra mile to provide your customers extra from what they have already purchased. You should always be the next choice of making a purchase whenever the time comes. Repurposing content for the current customers so that it is easily shareable, enables you to create a sales team outside your business venture. This also lets your business open up to new communities related to your current customers. These communities might not have heard about your business before but may have the need that your products can meet. Conclusion Content marketing can fit any size of the business. You just need to answer the common questions or hurdles that your prospects face before making a purchase decision from you, even if they have bought it- are they satisfied with it, what steps is your company taking to ensure that it maintains long-term relationships with the existing clients. ...
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Top 11 Omnichannel Platforms for Driving Business Growth
In the increasingly competitive world, businesses must have a solid online presence and provide customers with a seamless shopping experience. To differentiate themselves and increase sales, businesses must offer a seamless, integrated shopping experience across all touchpoints. Omnichannel marketing platforms are designed to help with this. They connect your online store, physical locations, and other channels to provide a seamless shopping experience. In fact, using these platforms can increase sales by up to 287%. This blog will look at the top 11 omnichannel marketing platforms that can help drive business growth, streamline operations, and enhance customer engagement. What is omnichannel marketing? Omnichannel marketing platforms are integrated software solutions that enable businesses to manage and synchronize multiple sales channels and touchpoints seamlessly. These platforms facilitate a cohesive approach to customer engagement, allowing for consistent interactions and experiences across various digital and physical channels. They often include features for campaign creation, customer data management, and performance measurement to support effective omnichannel marketing automation services. One example of a B2C brand that successfully utilizes an omnichannel marketing platform is Nike. Nike's omnichannel strategy seamlessly integrates its online store, mobile app, physical retail locations, and social media channels to provide customers with a unified shopping experience across all touchpoints. Best 11 Omnichannel Marketing Platforms Omnichannel platforms help businesses optimize their marketing strategies, improve customer engagement, and drive growth by leveraging advanced features like automation, data analytics, and real-time reporting. This is a crucial aspect of marketing automation services that aim to streamline and optimize customer interactions. Here are 11 top omnichannel marketing platforms that can help elevate your business: 1. Desku Desku is a powerful omnichannel customer support platform that excels in automating and managing customer interactions across various channels. With a 4.7-star rating on G2 and 4.8 on the Shopify app store, Desku is well-regarded for its comprehensive features. Features: Eva AI Chatbot: Provides automated responses and support. AI Inbox + Helpdesk: Centralizes customer queries and tickets. Live Chat: Enables real-time communication. Automation: Streamlines repetitive tasks. Knowledge Base: Offers AI-powered help articles and FAQs. Shared Inbox: Manages communications from multiple channels. Pros: Unified inbox for all communications. Automated chatbot and real-time support. Extensive integrations with platforms like Ecwid and Shopify. Cons: Lacks SMS and call integration. Pricing: Plans start at $14 per month. 2. Adobe Experience Cloud Adobe Experience Cloud is a robust cloud-based solution that helps brands optimize customer experiences across multiple channels. It's known for its extensive capabilities, rated 3.9 on G2 and 8.6 out of 10 on TrustRadius. Features: Real-Time Customer Management: Integrates creative workflow and asset management. Inter-Connected Workflows: Ensures seamless operations. Customer Insights: Aggregates data for personalized experiences. Content Management: Tools for web and mobile content creation. Pros: Centralized analytics and multi-site management. 24/7 availability of customer support and ease of use. Cons: It might take time to get comfortable, and there is no free version. Pricing: Available on request. 3. Glassix Glassix has a 4.7 rating on G2 and Capterra. This platform offers a seamless omnichannel experience, focusing on customer engagement and marketing. Features: 24/7 AI Chatbot: Engages and qualifies leads around the clock. Personalized Experiences: Tailors interactions to user preferences. Automated Lead Routing: Efficiently distributes leads. Real-Time Feedback: Collects insights for strategy refinement. Pros: Improves lead conversion and marketing ROI. Integrates various communication channels. Cons: Requires familiarity with advanced AI features. Pricing: 30-day free trial available, then $49 per month. 4. Priority Software Priority Software offers a comprehensive ERP and POS solution designed for omnichannel management. It provides an integrated approach to handle various business operations. Features: Omnichannel Management: Covers operations across multiple channels. Real-Time Data Analysis: Provides live insights for better decision-making. Comprehensive ERP: Includes finance, HR, and logistics management. Flexible Customization: Adapts to business needs. Pros: Simplifies business operations with an all-in-one solution. Suitable for businesses of all sizes. Cons: The learning curve for advanced features. Pricing: Not disclosed but available on request. 5. Revealbot Revealbot is a leading platform for automating paid ad campaigns across various networks. It’s rated highly for its automation capabilities and performance tracking. Features: Ad Automation: Boosts, pauses, and adjusts ads based on performance. Custom Metrics: Tailors automation to specific goals. Real-Time Alerts: Notifies performance changes via email or Slack. Pros: Comprehensive ad management tools and excellent customer support. Integrates with platforms like Google Analytics and MailChimp. Cons: Higher pricing may be a concern for small businesses. Pricing: $99 per month with a free trial available. 6. Shopify Plus Shopify Plus offers advanced e-commerce functionalities, making it the best option for businesses looking to expand their online presence. It supports various sales channels and enhances operational efficiency. Features: Customization: Advanced options for store design and functionality. Automation: Tools like Shopify Flow and Launchpad streamline tasks. Dedicated Support: Access to a dedicated customer support team. Pros: Scalable and user-friendly with extensive customization options. Cons: High service charges and limited basic features. Pricing: $2000 per month. 7. BigCommerce Enterprise BigCommerce Enterprise is known for its powerful e-commerce capabilities and seamless omnichannel integration. It’s highly rated for its extensive reach and brand engagement features. Features: Feed Optimization: Syncs product catalogs across various channels. Integration with Marketplaces: Connects with Google, Facebook, and more. POS Integration: Syncs with offline stores through various partners. Pros: Priority support and deep integration with major platforms. Synchronizes across over 100 channels. Cons: The interface can be complex. Pricing: Not disclosed but available on request. 8. NewStore NewStore offers an integrated retail solution that combines POS, OMS, and inventory management. It’s designed to provide a seamless experience across physical and digital channels. Features: Data Overview: Tracks customer, inventory, and performance metrics. Real-Time Insights: Provides up-to-date data for multiple channels. Integration: Links with existing e-commerce and logistics systems. Pros: Comprehensive feature set and strong mobile commerce focus. Cons: Limited scalability and customization options. Pricing: Not disclosed but available on request. 9. Oracle CX Commerce Oracle CX Commerce is a cloud-based platform for managing customer relationships and e-commerce across multiple channels. It’s praised for its extensive tools and scalability. Features: Storefront Management: Handles storefront and marketplace operations. Multi-Source Data Analysis: Integrates customer data from various sources. Personalized Services: Delivers tailored shopping experiences. Pros: Powerful tools and high scalability. Integrates with Oracle and third-party applications. Cons: Security concerns and performance issues. No integrated development environment. Pricing: Not disclosed but available on request. 10. Freshworks – FreshDesk Omnichannel Platforms Freshworks is known for its FreshDesk platform, which provides a unified solution for customer support across multiple channels. It’s appreciated for its user-friendly interface and automation features. Features: Omnichannel Support: Handles communication via email, chat, and social media. AI Chatbots: Automates responses and detects customer frustration. Omnichannel Dashboard: Provides an overview of team performance and ticket management. Pros: Intelligent automation and a powerful platform. User-friendly with robust features. Cons: Limited integration options and automation capabilities. Pricing: Free plan available. 11. Omnisend Omnisend is designed for eCommerce merchants. It offers comprehensive tools to drive sales and improve customer experiences. It’s highly rated for its marketing automation and integration features. Features: A/B Testing: Optimizes marketing strategies through testing. Email + SMS Automation: Integrates messaging channels for effective campaigns. Sales Dashboard: Provides advanced campaign reports and insights. Pros: Easy to use with a centralized platform. Premium automation and eCommerce integrations. Cons: Slow customer support and limited email customization. The free plan has limited features. Pricing: Free plan available. How do you choose the right Omnichannel Marketing Platform? When choosing the right omnichannel marketing platform for your business, consider the following key factors: Business Needs: Identify your business goals, objectives, and requirements for an omnichannel platform. Features: Evaluate the platform's features, such as campaign management, customer data integration, analytics, and automation capabilities. Integration: Ensure the platform seamlessly integrates with your existing systems, such as CRM, ERP, and POS solutions. Scalability: Look for a platform that can grow with your business and accommodate increasing demands and channels as you expand. User-Friendly Interface: Choose an intuitive and easy platform for your team members involved in marketing campaigns and operations. Cost: Consider the pricing structure, including setup fees, licensing costs, and ongoing maintenance expenses, to ensure it aligns with your budget. Support: Evaluate the level of customer support offered by the platform provider, including training, onboarding, and technical assistance. Case Studies and References: Review case studies and customer references to understand how other businesses have benefited from using the platform. Security and Compliance: Ensure the platform adheres to data security standards and regulations to protect customer information and maintain compliance. Customization: Determine if the platform allows for customization to tailor the solution to meet your unique business requirements. By thoroughly assessing these factors and conducting a comprehensive evaluation of various omnichannel marketing platforms, you can select the one that best aligns with your business needs and objectives. Conclusion Choosing the right omnichannel marketing automation platform is critical to the success of the business and the customer experience. Consider the right tools and strategies, such as understanding multichannel vs omnichannel marketing, leveraging marketing automation services, and exploring B2B SaaS marketing options to create a unified customer journey that enhances satisfaction and boosts sales. For personalized recommendations and to explore how you can optimize your marketing strategy with advanced automation tools, reach out to Saffron Edge. Our experts can help you find the perfect solution tailored to your business needs and ensure a smooth implementation process. Contact us today to get started! ...
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How to Increase Your AOV of Your Shopify Store?
The world of ecommerce is a dynamic one that is constantly undergoing change, and this is why entrepreneurs often find themselves in perpetual pursuit of growth. Launching an online store, marketing products, and making consistent sales are critical milestones that lay the foundation for success. However, many business owners encounter a puzzling challenge along the way: their revenue starts to stagnate, seemingly trapped at a low average order value (AOV). As an ecommerce entrepreneur, witnessing your store on the precipice of plateauing can be disheartening. While increasing website traffic seems like an obvious solution, it often translates into more work, higher costs, and an unsustainable acquisition treadmill. Fortunately, there is a strategic remedy that offers immense potential: optimizing and elevating your average order value. By encouraging customers to purchase more items or invest in higher-priced products, you can break free from the shackles of stagnant revenue and ignite sustainable growth. In this article, we will delve into the concept of average order value, explore its significance for your business, and uncover practical strategies to measure and enhance this crucial metric. Unlocking the power of average order value not only bolsters your revenue but also fosters customer loyalty, increases profitability, and enables your business to thrive in an increasingly competitive ecommerce landscape. So, let us embark on this journey to uncover the secrets of maximizing average order value and unlock the full potential of your ecommerce business. Are you ready to take your online store to new heights? Let's dive in! What is AOV? The average order value (AOV) refers to the average amount of money customers spend per transaction at your store. It can be calculated by dividing the total revenue by the number of orders, resulting in the average order value. For instance, if your store generated $1,700 in total revenue from 100 orders, the AOV would be $17. This means that, on average, customers spend $17 per purchase at your store. Shopify provides customer reports that automatically calculate this metric, or you can utilize various apps available in the Shopify App Store. Two other important metrics to consider are average basket value and customer lifetime value. Average basket value indicates the average number of items sold per transaction, while customer lifetime value measures the total worth of a customer throughout their entire relationship with your business. Monitoring customer lifetime value is crucial for customer retention. To boost your average order value, you'll need to encourage customers to add more items or higher-priced items to their shopping carts. In the following sections, I will present five practical strategies that can help you increase the average order value of your store and encourage customers to make larger purchases at checkout. How to Calculate AOV? To calculate the Average Order Value (AOV), you can follow these steps: Determine the time period: Decide on the specific time period for which you want to calculate the AOV, such as a month, quarter, or year. Collect the necessary data: Gather the total revenue generated during the chosen time period and the number of orders placed within that same period. Calculate the AOV: Divide the total revenue by the number of orders to calculate the AOV using the formula:Average Order Value = Total Revenue / Number of Orders For example, if your total revenue is $10,000 and you had 500 orders, the calculation would be: Average Order Value = $10,000 / 500 = $20 Therefore, the AOV in this case would be $20. Remember that the AOV provides insight into the average amount spent per transaction by customers at your store. It can be a useful metric for evaluating customer behavior and identifying opportunities to increase revenue. Tips to Increase Your AOV Product Recommendations: Product recommendations are a powerful way to increase AOV by suggesting additional products that customers may be interested in. For example, on a fashion and apparel website, you can use phrases like "Complete the look" to showcase accessories or complementary items that go well with the main product. Websites like Zaful effectively display products that other users have viewed, incorporating social proof to encourage customers to explore more options. Upsell or Cross-sell Complementary Products: Upselling involves recommending higher-priced or upgraded versions of the product the customer is considering. Cross-selling, on the other hand, suggests complementary products that enhance the customer's purchase. For instance, if a customer is buying a laptop, you can recommend a mouse or laptop bag as a cross-sell item. Colorado Crafted uses a cross-sell tactic on their checkout page, offering customers the option to add a Colorado Water Bottle and increase their order value. Set Order Minimums for a Discount: By setting order minimums, you can incentivize customers to increase their cart value to qualify for a discount or free shipping. United By Blue, for example, offers free shipping for orders over $100. This strategy encourages customers to add more items to their cart to meet the threshold and take advantage of the offer. Using a promotion bar on your website can effectively communicate the minimum order incentive. Set Up a Customer Loyalty Program: Implementing a customer loyalty program is an effective way to increase AOV and encourage repeat purchases. Rewards or loyalty programs provide incentives for customers to engage with your brand and earn benefits. Nordstrom's loyalty program, The Nordy Club, rewards big spenders, offering incentives such as exclusive discounts and early access to sales. By providing points-based systems or tiered rewards, you can motivate customers to spend more to earn additional benefits. Bundle Products or Create Packages: Product bundling involves combining multiple items together at a discounted price compared to purchasing them individually. This approach increases the perceived value for customers and encourages them to make a larger purchase. For example, BioLite bundles their camping stove with accessories, providing customers with a complete cooking solution. Offering customizable bundles, like allowing customers to build their own first aid kit or gift box, also increases AOV by empowering customers to choose additional items they desire. Optimising the Checkout Flow: Implementing cross-selling and upselling strategies in the last step of the checkout flow is a highly effective way to increase AOV. This is typically done by suggesting additional products that complement or enhance the customer's purchase. For instance, Weezie Towels cross-sells a pair of towels during the final checkout step, offering customers the opportunity to add an extra item to their order. Primally Pure Skincare takes a similar approach by presenting various upsell products based on what customers have already added to their cart. These strategies leverage the customer's intent to purchase and encourage them to consider adding more items, resulting in a higher AOV. Smart Cart: Promoting additional products through cross-sells and upsells in the cart is an effective method to increase AOV. Brands employ different approaches to present these opportunities. Parachute Home utilizes a side-cart upsell to showcase complementary products or even collect donations for charity. Black Rifle Coffee strategically offers recommended products, texture options, and additional upsells directly in the cart, making it easy for customers to add more items to their purchase. Draper James provides a simple upsell option for gift wrapping, while Margaux offers cross-sell products positioned below the cart. By strategically placing these options and showcasing relevant products, brands can entice customers to make additional purchases, thereby increasing AOV. Optimize Your Free Shipping Threshold: Optimizing your free shipping threshold is an effective way to encourage customers to increase their cart value. When customers see that they are close to qualifying for free shipping, it motivates them to add more items to their cart in order to meet the threshold. Homesick Candles, for example, displays a banner indicating the remaining amount needed to qualify for free shipping, providing a visual reminder and incentive for customers to add more products. By setting the threshold slightly above your average order value, you create a sense of attainability and encourage customers to add just a bit more to their order to enjoy free shipping. This strategy not only boosts AOV but also enhances the overall customer experience. Upsell & Cross-sell on the Thank You Page: After customers have completed their purchase, the thank you page offers another opportunity to increase AOV through upselling and cross-selling. Using tools like CartHook or Bold Checkout, you can present one-click upsells and cross-sells to customers who have already purchased. This presents an advantageous situation as customers are in a buying mindset and may be more receptive to additional offers. The key is to promote products that are easy to add without much consideration, allowing customers to make quick purchase decisions. This strategy capitalizes on the customer's existing purchase and maximizes the revenue potential from each transaction. In Conclusion Implementing strategies to increase average order value (AOV) can have a significant impact on your revenue. However, it's crucial to implement these strategies properly and in a way that aligns with your brand's image and user experience. Avoid using unexpected pop-ups, elements that deviate from your brand guidelines, or anything that disrupts the user experience negatively. The examples we've shared above demonstrate effective implementations that enhance the customer journey without being intrusive. Remember that optimizing your store for a higher AOV is equally important as optimizing for conversions. Bundles, selling larger quantities, cart cross-sells, checkout upsells, optimizing shipping thresholds, and post-purchase upsells are all effective ways to boost AOV. Start by implementing one strategy and test different products at various price points to find what works best for your business. If you need assistance optimizing your e-commerce store and implementing strategies to increase AOV, consider contacting Saffron Edge. Their team of experts can provide guidance and support to help you achieve your revenue goals. Take the next step towards increasing your AOV and driving higher revenues with Saffron Edge today! ...
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