Driving Engagement and Conversions with Google Display Ads
Jun 27, 2023
Jun 27, 2023
10 min read
10 min read
When it comes to running successful Google Display campaigns, choosing the right Google Display ad sizes is crucial. With Google Display ads reaching over 90% of internet users worldwide across a vast network of 2 million websites and apps, the potential for your business is immense. To make the most of this opportunity, it's important to understand the top-performing and most common Google Display ad sizes, ensuring your ads meet the specifications set by Google.
Google Display ads specifications, also known as Google Display ad specs, play a pivotal role in optimizing your campaign's performance. By adhering to these specifications, you can ensure that your ads are displayed correctly and effectively across the Google Display Network. In this article, we will help break down all that you need to know about Google display advertising specs.
Does Size Matter?
As PPC marketers, we naturally prioritize key performance indicator (KPI) metrics when creating ads, such as design, messaging, and calls-to-action. However, when it comes to display ads, size does matter, and it plays a crucial role in determining how users perceive and engage with your ads on the internet.
The size of your banner ad significantly impacts its visibility and reach. It determines where and how users encounter your ad, ultimately influencing impressions, clicks, and conversions. Publisher websites control the availability and dimensions of ad slots, and they are knowledgeable about popular and engaging ad spaces that generate revenue.
By understanding the preferred Google ads image sizes on various publisher websites, you can avoid wasting resources on creating ads for less common or low-performing ad spaces. This knowledge allows you to focus on maximizing your reach and obtaining viewable impressions where they matter most.
While image size for Google display ads may have limitations, you can also upload HTML banner ads, which offer more flexibility in size without sacrificing resolution or pixelation issues commonly found in image formats.
By familiarizing yourself with Google Display specifications, you can create ads that meet the required image sizes and requirements. This understanding empowers you to craft impactful ads that resonate with your tech-savvy audience, ensuring optimal performance within the Google Ads ecosystem.
Understanding Google Search Ads Specifications
When it comes to running successful ad campaigns, it's crucial to understand the Google search ads specs as well as Google display specs. These specifications ensure that your ads meet the necessary guidelines and display optimally across Google advertising platforms. So, let’s dive deeper into this.
Google Search Ads Specifications: When creating search ads, it's important to adhere to the following Google search ads specs:
Ad Format: Google search ads typically contain a headline, display URL, and description.
Character Limits: The headline allows for up to 30 characters, while the description can have up to 90 characters. The display URL can include up to 15 characters.
Image Sizes: Unlike display ads, Google search ads do not support images. They primarily rely on compelling text-based content to capture users' attention.
Uploaded Display Ads Specifications For Google display ads that incorporate images, it's essential to consider the following image sizes and requirements:
Google Ads Image Requirements: Google Ads supports image files in three formats: JPG, PNG, and GIF.
File Size Limit: The file size for display banner ads should not exceed 150KB, regardless of the ad's dimensions. This restriction ensures optimal loading times and user experience.
Image Sizes: While specific image sizes may vary depending on the ad format, adhering to the recommended sizes for images in Google ads is vital. These sizes include the popular ones, such as the medium rectangle (300×250), large rectangle (336×280), leaderboard (728×90), half page (300×600), and large mobile (320×100).
Top Performing Google Ads Sizes
Google has conducted extensive research and identified the best-performing Google ad specs across different devices. Let's explore them:
1. Medium Rectangle: 300×250
The medium rectangle ad size is highly effective in capturing users' attention and delivering your message effectively. With its slightly smaller counterpart, the large rectangle (336×280), the medium rectangle offers sufficient space to showcase your content. This popular ad format allows for optimal content placement and is considered one of the most effective ad sizes to run on the Google Display Network.
2. Large Rectangle: 336×280
The large rectangle ad size provides advertisers with ample ad inventory, making it an ideal choice for display ads. It performs exceptionally well when placed within text content or at the end of articles. With its generous size, it can accommodate visually engaging elements and attract users' attention effectively.
3. Leaderboard: 728×90
The leaderboard ad size typically loads at the top of a webpage, positioned above the content. This prime location, known as "above the fold," increases the visibility and click-through rate of the ad. The leaderboard's dimensions of 728×90 make it a prominent ad size that delivers excellent results. It is often used for displaying brand messaging or multiple products, capturing users' attention from the moment they land on the page.
4. Half Page: 300×600
The half-page ad, also known as the large skyscraper, offers an expansive and impactful ad space. With its dimensions of 300×600, it takes up a significant portion of the page, making it highly visible and attention-grabbing. Google reports that the half-page banner is one of the fastest-growing ad sizes in terms of impressions and ad spaces. Leveraging this ad size can significantly enhance the visibility and impact of your campaigns.
5. Large Mobile: 320×100
The large mobile ad size, with dimensions of 320×100, serves as an alternative to the standard mobile banner (320×50). This ad size is particularly preferred for mobile devices as it provides additional height, allowing for more creative freedom and engaging content. By utilizing the larger mobile banner, you can effectively capture users' attention and deliver your message in a visually appealing manner.
What is Google Ad Exchange?
Google Ad Exchange, commonly known as Google AdX, has its roots in DoubleClick Ad Exchange, which was initially established as an ad server in 1996. Google acquired DoubleClick in 2008, integrating it into its suite of advertising solutions.
AdX functions as a marketplace where publishers can sell their ad inventory to advertisers and agencies through real-time bidding (RTB) technology. The platform operates on an open auction model, allowing advertisers to bid in real-time for ad space, resulting in efficient allocation of display ads across the web.
By leveraging Ad Exchange, publishers can optimize their revenue potential by accessing a larger pool of advertisers while maintaining control over who can advertise on their websites. On the other hand, advertisers gain access to a wider range of websites and ad space, granting them greater control over ad placements.
It's important to note that AdX caters to both website owners and mobile app developers, distinguishing it from Google AdSense, which primarily serves website owners, and AdMob, which specializes in assisting mobile app developers with ad space monetization.
In Conclusion
Google Ads are a goldmine for success when leveraged with skill and knowledge. Every aspect of it adds to the likelihood of running a successful ad campaign. Hence, consider partnering with Saffron Edge to unlock the full potential of your Google Ads campaigns and achieve remarkable outcomes. As a leading digital marketing agency, we possess extensive expertise and a deep understanding of image specifications and creative optimization. Our team of professionals can help you create compelling ad visuals that resonate with your target audience and deliver exceptional performance. Connect with us today!
Developing Content For Customers In Various Stages Of Buying Cycle
The buyer’s journey is not too hard to understand in a thoughtfully designed sales funnel. A sales funnel is step-by-step progress taken by the customer in the entire life cycle. Traditionally, it’s been split up into three areas: Awareness: Right from the start when the customer becomes aware of his need of a product in your industry category, searches for options over the web- hopefully, finding your business in the process. Consideration: By now the customer has narrowed down his choice to 2-3 options and is looking deeper into the choices by directly comparing the pros/cons, processes, etc.). This usually happens for smaller or directly beneficial individuals, but for larger B2B transactions, this is also the stage when the person doing the research may have to present his findings to higher-ups for decision making. Decision/Purchase: After much of the effort by the sales team and interactions with the customer via email, phones, or social media, this would be the stage where the customer decides to buy from you or not. A study supports the fact that a customer is already 57% through the sales process before they even contact a sales representative, it’s obvious to have useful content in place on your site. But if you’re basing your content marketing strategy only on that three-step journey, you could be leaving a big hole in your strategy-making process. Ahead in the article, we are going to list out how content can be made and optimized along with the various stages of the buyer’s journey: Developing content for customers in the pre-purchase stage, content for current customers, and content for long term/advanced customers. Businesses also need to understand the fact that a customer journey does not end when they become customers. If you stop creating content for people after they became customers, you could be ruining your retention rates or making customers feel that they you left them in cold as soon as you got their money. Developing Content For Prospects in The Pre-Purchase Stage To get it all started you must have the data from your previous or current customers that let you know that: What questions did they have in mind before they purchased your products? How did they skim through your competitors and make a choice of buying from you? Was there any hiccup or a second thought while making the purchase decision? Did you have a hard time finding answers to any specific questions about the product/service? Such case studies could prove to be helpful at any stage of the process. Answers to these questions will let you jump-start right into creating on-site content, whether it is blogs, or FAQ/knowledge base entries. But, to warn you, nobody wants to hard sell or get obsessed with selling and differentiating their product/service in every blog post on their website. Content marketing institute lists some suggestions for types of content that work well for B2B businesses in the pre-purchase stage. Developing Content For Current Customers After the sale has happened, there is the vital step of “keeping your commitments” and “maintaining customer loyalty”. So how do you plan to keep your customers happy? Did you guarantee that your product could solve a specific problem faced by the customers? Then it had better deliver. In addition to all this, there are natural emotions or hiccups along the way after making a purchase: Buyer’s remorse New influencers and decision-makers Resentment or aggression Distrust Failure to build value Every customer is bound to go through a post-sale evaluation of the decision they made to purchase the product. Failure on your part to keep commitments and drive home value and you’ll be opening doors for your competitions to make the next sale. For many businesses, this means tailoring content for mainly two departments in charge of project delivery, and customer service. Content regarding project delivery: Building trust with customers Addressing customer inquiries Does your customer understand the features? Pointing out new needs Content regarding customer service: Addressing customer emergencies Solving common product issues Continuing to build trust Explaining sensitive issues These are some of the key areas where businesses focus on creating content. There are many other issues that might be addressed by content marketing and are unique to your industry. Hence you need to look out for those issues in coordination with the sales team or the customer service team. Developing Content For Long Term/Advanced Customers Here you are creating content that helps customers get past the “my product is good enough, but it could be better” area. Now is the time to create customer loyalty or customer advocacy. Within your client base, there will be a small percentage of people who truly love what you sell. In such cases, word-of-mouth still reigns supreme and hence you should create content to encourage these customers to speak about you. Some of the key points that need to be addressed during this stage: Go the extra mile to provide your customers extra from what they have already purchased. You should always be the next choice of making a purchase whenever the time comes. Repurposing content for the current customers so that it is easily shareable, enables you to create a sales team outside your business venture. This also lets your business open up to new communities related to your current customers. These communities might not have heard about your business before but may have the need that your products can meet. Conclusion Content marketing can fit any size of the business. You just need to answer the common questions or hurdles that your prospects face before making a purchase decision from you, even if they have bought it- are they satisfied with it, what steps is your company taking to ensure that it maintains long-term relationships with the existing clients. ...
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Why is My Amazon Listing Suppressed?
Ever listed products on Amazon, hoping for a sales bonanza, only to find your listings mysteriously vanish? It's a head-scratcher, right? Well, you're not alone. Many sellers face the same issue – it's called Amazon listing suppression. And knowing why it happens is vital for your success in the world of Amazon sales for their Suppressed listing. Amazon is among the biggest online shopping hubs on the planet. Everyone wants a piece of the action, from huge brands to small businesses. It's a chance to reach a massive audience, boost your sales, and build your brand. On Prime Day 2022, Prime members made an impressive 300 million purchases, averaging 100,000 transactions per minute. Additionally, they collectively saved a remarkable $1.7 billion, setting a new record surpassing all previous Prime Day events. So, to grow on this opportunity, many businesses are taking their business on Amazon. But here's the catch: Amazon has rules and some seller code of conduct. Lots of them. And they expect your listings to follow those rules. You can't just list your products and forget about them. Neglecting your listings can lead to Amazon hiding them or, in really bad cases, kicking you off the platform. In 2022, sales for brand owners on Amazon shot up by more than 20% compared to the year before. That's a big deal! It shows that Amazon is a place of big opportunities but also a place of fierce competition. In this blog, we will uncover the mystery of Amazon listing suppression. We will explain why it happens, what could go wrong if it does, and, most importantly, how to stop it from happening to your listings. If you face the danger of having your product listing suppressed on Amazon, we are here to help you! So, come along as we uncover the secrets of Amazon listing suppression and give you the know-how to keep your products in the spotlight. Why Your Amazon Listings Are Getting Removed? Amazon is known for its stringent guidelines to maintain a high-quality customer shopping experience. When your Amazon listings don't meet these standards, they can get removed or suppressed. Here are some common reasons why this might happen: The Main Image is Missing Imagine starting to create a product listing and you forget to add the main picture. It's like leaving your product without a face on Amazon. And Amazon doesn't like that. They need a main image to show customers what they're buying. You can use a placeholder image at first, but you will want to replace it with the real deal later. Object Does Not Meet Requirements Some products are not allowed on Amazon; others might require special permissions to sell. Amazon might remove the listing if you are trying to sell something that falls into one of these categories or if your product doesn't meet safety and authenticity standards. To avoid this, be sure you are selling products that are allowed and safe to use. Too Long Title Amazon has limits on how long your product title can be. If you go over those limits, they might remove your listing. The idea is to keep titles concise and easy to read. In order to avoid this situation, you need to keep in mind that your title should accurately describe your product without being too wordy. Assigning a Promotional Title Amazon doesn't allow certain sales words in your titles. No "special launch offer" or "best product ever" talk. Also, using words like "best" and "top-rated" can get your listing hidden. So, check Amazon's rules on what words you can use in your titles and stick to those. It is better to not use such words to avoid getting suppressed listing on Amazon. Multiple Entries Sometimes, when you add your products to Amazon's catalog, you accidentally create several listings for the same item. Amazon doesn't like this clutter. They may hide these duplicates. But it's usually a simple error, and you can fix suppressed listings by contacting Amazon or removing the extra listings. You can give unique codes or names to your products to avoid getting notified by Amazon. This is the key to fix suppressed listings. Missing Characteristics Amazon asks for specific details about your product, like its size, color, and other important attributes. If you leave these fields blank or provide incorrect information, your listing could be removed. It is important to provide accurate and complete product information to avoid this issue and try to add all the relevant information without forming a clutter situation. How to Check if Your Suppressed Listing on amazon has been removed? Keeping tabs on your Amazon listings is essential so that the seller can check the status of the product listings regularly. This means the responsibility falls on you as a seller to check the status of your product listings regularly. Even if you have the product in stock, if Amazon removes the listing, customers won't be able to buy it from your business. Staying informed about Amazon's policies is vital to prevent your product on having suppressed listing. As an Amazon seller, you have several options to monitor your listings: Regular Manual Checks: "Suppressed" button in the primary menu bar will indicate suppressed listing for your products. You can check the list there and get it rectified to make your products visible on the platform. A product page needs to be reworked if there are issues. In some cases, you will have to create an entirely new listing from scratch. Check this on the Inventory tab and select Manage Inventory. Check if you can see a link for your suppressed listings. By clicking on it, you will know which items are flagged for you. If not, you're clear. Amazon Seller Software: You can consider investing in reliable Amazon seller software to make you aware of Amazon listing suppression. These tools identify suppressed listings for you and save you time for other essential business tasks. With such software, you can quickly locate removed listings in the "Manage Inventory" section, even if you don't have any suppressed listing on Amazon. What Role Can Suppressed Listings on Amazon Play in Your Company's Success? Companies need to make sure that their products comply with Amazon's guidelines is the best way to prevent listing suppression. You can manage product compliance through Seller Central and use resources like the Amazon Listing Quality Dashboard to identify listings at risk of suppression. Amazon's guidelines are crucial to follow especially for your suppressed listings on Amazon. If Amazon suppresses one of your listings, it won't appear in search results or be visible to customers. Without visibility, your product won't attract your target audience, resulting in lost sales. Important Factors To Consider For Amazon Listing Here is a checklist for you to consider to fix a suppressed Amazon Listing: Amazon Algorithm and SEO The Amazon algorithm is a navigational guide for your products within the platform. Its operation significantly influences where your products surface in search results. You need to know this algorithm and apply effective SEO techniques like Amazon Advertising, Amazon Video Ads, and Amazon PPC automation to enhance the visibility of your listings and attract potential customers. Amazon SEO involves optimizing various elements, such as product titles, descriptions, and keywords, to ensure your listings are readily discoverable. Amazon Marketplace Optimization is another aspect that can help you increase your visibility. Customer Reviews and Ratings Customer feedback wields a substantial influence on Amazon. Positive Amazon reviews and high ratings are important in building trust and credibility among potential buyers. Actively encouraging customers to leave reviews, promptly addressing their feedback, and consistently maintaining an exemplary reputation can lead to more buyers selecting your products. Inventory Management Proficient inventory management resembles a finely tuned balancing act. It entails maintaining an optimal stock level at the right time. Depleting stock levels can result in lost sales and adversely affect your product rankings on Amazon. Conversely, overstocking can tie up your financial resources and storage space. Amazon's Brand Registry For brand owners, Amazon's Brand Registry offers a protective shield against counterfeit products and brand infringements. Brand registration gives you greater control over your product listings and provides intellectual property safeguards. This control secures your brand's reputation and enhances the overall customer experience. Some Amazon marketplace hacks can help you carry out your business safely. Enhanced Brand Content (EBC) and A+ Content Enhanced Brand Content and Amazon A+ Content empower you to elevate your product descriptions through multimedia elements. Utilizing fundamental A+ Content has the potential to foster repeat purchases and boost sales by 8%. Investing in enhanced content can increase conversion rates and make your listings more prominent. D2C businesses use Amazon A+ content to expand their pool of customers and gain more revenue. Pricing Strategy A pricing strategy necessitates pricing your products attractively while simultaneously preserving profitability. Regularly monitoring your competitors' pricing strategies allows you to make sure that you make necessary adjustments to remain competitive. Amazon ACOS is an important factor that helps in making a pricing strategy for any business on this platform. Safety and Compliance Ensuring your products adhere to Amazon's safety and compliance standards is non-negotiable. Non-compliance may result in suppressed listings or, in severe cases, account suspension. Staying well-informed about product-specific requirements like product description and assuring that your listings conform to these standards is imperative for maintaining a positive standing on Amazon for its suppressed listings. Listing Analytics and Performance Metrics Amazon analytics insights into the performance of your listings. Monitoring metrics such as conversion rates, click-through rates, and sales data empowers you to refine your listings and make informed decisions. Amazon Seller Central Support is a valuable resource for resolving issues and obtaining guidance. Timely and effective communication with Amazon Support can expedite issue resolution and facilitate a smoother selling experience. Do not hesitate to reach out when you encounter challenges or require assistance in managing your listings and account. Never Miss Amazon Listing Error with Saffron Edge! The journey of managing your Amazon listings extends far beyond the moment your products go live. One common challenge many Amazon sellers encounter is Amazon listing suppression. It's crucial to regain lost ground when your suppressed Amazon listing is restored. While we have explored numerous strategies for enhancing Amazon product listings and also Amazon Product Summary Page, remember that you don't need to tackle them all at once. Instead, consider taking incremental steps. Begin by fine-tuning your product titles, ensuring they are enticing and optimized for search. Once your titles are in order, shift your focus to crafting compelling and informative product descriptions. Approach this process step by step, making gradual improvements. As is the practice in marketing, consistently test these adjustments to gauge their positive impact on your listings. Selling on Amazon may be a demanding endeavor. Sellers often juggle various responsibilities, including marketing efforts, logistical considerations, and managing customer issues, particularly when building and protecting their brand. Amid all this, the continuous monitoring and upkeep of Amazon may have its product listings to be daunting, especially when contending with unauthorized sellers. This is where a partnership with a trusted Amazon Wholesale Seller or Amazon Seller Consultant can be a game-changer. At Saffron Edge, we specialize in simplifying the complexities of Amazon seller central for sellers. We are here to streamline and enhance your Amazon business, making your journey smoother and more successful aided by the Ecommerce giant. Our range of Amazon Marketplace Services, including Amazon vendor services, can help you gain better visibility. Our Amazon marketing strategy is helping many businesses improve their flow and better manage their Amazon listing. Connect with our professional for better guidance! ...
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Social Media Advertising Trends To Watch In 2021 And Beyond For Your Business
Social media marketing demands a lot of time and attention because you need to constantly review your existing strategies and publish new types of content on the platform. To stay in a sink with the updates one needs to keep a close eye on new trends because social media marketing is constantly evolving and influencing the way businesses will work in the future. As we begin the year 2021, all social media platforms are introducing new features, updates, and are modifying their old algorithms. As the time ticks, social media trends are evolving each minute and therefore your Social media marketing tactics should also undergo a makeover. Remember Snapchat's Snap Streak feature? It was so addictive, do you think so? Users had to maintain Snap Streaks by sending snaps or photos to your friends every day. This was a huge trend! On the contrary, Instagram has features like Reels, which can last forever on your feed, and ‘Story’, which lasts for 24 hours only, are highly popular among young adults. Instagram Reels feature came as a quick alternative for Tik Tok, and now almost every social media platform is planning to add such features to their interface too. Instagram has over 500+ million active user profiles, which makes this platform the second largest platform after Facebook. So, it boils down to one thing, social media evolution is all about exploring, adapting, and innovating new trends. But that’s not the end, presenting new trends before the audience is not sufficient, it's all about how quickly one can introduce these features. These instant changes pose new challenges for brands and businesses. Remoulded algorithms and updates keep social media marketers on their toes. If you are a business leader, marketer, or entrepreneur and you use social media sites for your online business then we have tried to list down some of the top social media trends of 2021 that can help your brand to grow more so that you can ace your sales target. But why Social media platforms important for an online business. Social media is one of the most powerful tools when it comes to social media advertising. It helps in creating brand awareness, boosts audience engagement, and helps you in driving large traffic to your eCommerce website or shop. It can bring huge conversions for your business. Having a great social media presence can help you to induce loyalty and trust in your customers towards your business. Social Media Trends That Can Enhance Your Social media marketing Brands need to revisit their marketing campaigns User-generated content can help you in building trust Create short format high-quality audio-visual content Companies should focus on authentic communication Analyze trends followed by your industry leaders on social media The Instagram story can be a powerful tool for storytellingCreate buzz using social media platforms 1. Brands need to revisit their marketing campaigns You need to be spontaneous and creative at the same time. Earlier brands and businesses use to plan their social media posts, releases, and promotions way before the date of actual action. But the year 2020 left everyone bewildered and introduced a twist to these tactics. We saw advertising companies withdrawing their ad strategies, campaigns, and way of delivering their messages to the crowd. Due to the risks associated with the spread of Covid-19, we saw brands scrapping out product catalog posts and spreading awareness about safety measures like social distancing and the importance of sanitizing. Popular brands that used to hire professional actors for shooting brand endorsements were sharing photos of their employees with their families who were working from home. So one should stop planning their social media releases? Should you drop your annual social media plans? No, not completely! You can plan certain special days but you should be open to developing new ideas. You need a mix of both. Be flexible with your campaigns, messaging, and product launches. Follow the recent campaign trends, take advantage of viral hashtags, and engage with your audience on a personal level. 2. User-generated content can help you in building trust Social media advertising is not just about selling products and services, it is much more than that. Crafting user-generated content is a way to make your brand look more authentic, fresh, and reliable. As per the statistics provided by Stackla, 78% of users said that user-generated content influences their purchasing choices. We also saw that paid or promoted ads left various customers skeptical about the authenticity of their products. Therefore brands should use user-generated content to induce trust among their customers. Feature Raw Instagram stories - Post raw videos and images that you receive from your customers. People on the internet love content that is more human to them. You don’t need to just invest all your money on creating perfect videos or images, try sharing or featuring Instagram stories that come from your fans. It makes your brand look more authentic. Post About Social Issues - Don’t fill your Facebook or Instagram feed with product images and videos about your company, highlight some social issues too. Your customers will value your brand even more. It will also attract other like-minded individuals to your brand. You Can Save Money On Advertising - Featuring user-created content like images, videos, stories, etc allows you to save money on producing costly video content. Photoshoots or video recordings are not only expensive but also time-consuming. Use UGC that’ll allow you in lowering your social media expenditure. Saving UGC files is also a great idea because they can be used for some future campaigns. 3. Create short format high-quality video content You must be aware of the fact that videos on social media have a better reach and audience engagement as compared to any sort of content. Adding descriptions, offers, CTAs to your videos can drive audiences towards purchasing your products. As we have discussed earlier, recording videos can be expensive too. Therefore you should emphasize your Return On Investment. You can make this affordable by using a smartphone camera to shoot a video. You can use your smartphone camera to make engaging videos because features like Reels, stories, or IGTVs provide some really helpful editing options. Short format content like Reels can be used to create remarketing ads and sponsored ads. Another great feature from Facebook, Instagram, YouTube, etc is the Live feature. You can use live streams when you are introducing or launching a new product. Live streams can be used directly to connect with your audiences because from there you would be able to see their comments or opinions in real-time. Customers love it when they can ask questions on live streams. Remember, live streams can stay on your feed and new audiences can come and watch it later. The algorithm pushes such streams too! Your audiences will be able to see the unedited stream that will give the stream a human touch. When a large group of customers watches your live stream together, they feel as if they are a part of your family. 4. Companies should focus on authentic communication Customers on social media platforms tend to revisit their ‘following list’ from time to time and unfollow accounts that are redundant or irrelevant to them. As a brand, you can manage to engage your audience and keep them hooked on by posting content that can boost brand loyalty. How? Make sure to go live once a month or once a week. Talk to your customers, make sure you answer their questions and thank them for being a part of your online business. Post stories and photos of your office, working style, office activities, etc. You can also create ‘memory posts’ where you can recall a memory, for example - your first delivery order. You can also curate posts where you can thank them for their support in the journey so far. You can also post pictures or videos about your brand’s vision and mission. 5. Analyze trends followed by your industry leaders on social media Have you heard about ‘social listening’ on social media? Social listening means analyzing what trends your industry leaders are following currently and also listening to the demands of your online customers. You need to hear what they are trying to say. In short, you need to know what’s in demand? Without social listening, you won’t be able to figure out things that are currently popular. Pay attention to what investors and influencers are trying to convey. It’ll help you in gathering enough information about the ongoing trends. Plan your moves according to them. Use social media management tools that provide you updates about the current trends. By monitoring these trends, conversations, and actions you can figure out the best social media tactic for your brand as well. 6. The Instagram story can be a powerful tool for storytelling We have already talked about the importance of humanizing social media posts and campaigns. Instagram’s ‘story’ feature, which keeps the story on your feed for 24 hours, has been adopted by Facebook, Twitter, LinkedIn, and YouTube ‘Shorts’ as well. These quick 15 second snippets can help you to introduce new products, offers, and deals. It also allows your customers to remain connected with your brand daily. On Instagram stories, you can set up question polls, QnA, GIFs, memes, and more. Such features give your fans a reason to check your profiles back again. 7. Use social media to boost purchase intent among your customers Instagram provides various types of user interfaces such as ‘Private account’, ‘Public account’, ‘Creator’, and ‘Business account’. It depends on your needs. Each of them provides a different set of features. For instance, a business account on Instagram can reap the benefits of the ‘Shops’ feature where they can display their product catalog. Customers can learn more about the products and services. A feature like this enhances the consumer experience and provides a user to do window shopping on the go. This feature can also allow a buyer to simply click on the link to place an order without leaving the app. Similar features are available on Facebook as well. These features are really helpful, especially for small and medium businesses. Conclusion Social media platforms have grown exponentially. The growth in their audience base says it all. Social media is one of the most powerful tools that can be used to empower your marketing efforts. From creating brand awareness, boosting audience engagement, to helping you in driving large traffic, Social media can help you to boost your revenues and bring large conversions. It can help you to induce loyalty and trust in your customers towards your business. Follow these top social media trends of 2021 to build a user base of dedicated fans and smash your sales targets. ...
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