Growth Marketing - How is it effective for any businesses?
Dec 07, 2021
10 min read
Table of contents
This sensational new member in the marketing dictionary has already attracted unequivocal fame around its perimeter. If you want to know more about this buzzword of the new age marketing, here is all for you. Well, before you dive into the pool of knowledge, it is very important to know that one of the biggest mistakes most clients and marketing companies end up doing is oversaturating and over-expecting from one single strategy. If you do the same from growth marketing, your desires are bound to be doomed. However, if you are expecting some real-time benefits from growth marketing that are well within the borders of reality, then there are invariably high chances of success. 
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What is Growth Marketing?
Growth marketing basically revolves around a hit and trial method with some amount of business experimentation to identify and point out the most important and effective ways of growing any business. The term means different marketing strategies. They could be the conventional ones, some out-of-box next-gen techniques, and anything else. The only criteria being it has to generate some considerable growth in the business that will be effective and consolidated over time. Growth marketing basically evolved as a proficient way of adding multiple tiers of new generation marketing techniques over the pre-existing old ones. Though we all say “what’s in a name”? But in case you are curious about the names of a few, they are:
- AI automation
- SEO optimization
- User Experience based remodeling of an interface
- Use of dynamic ads
And the list could go on and on. While conventional digital marketers are better compliant with modes such as video marketing, content marketing, and copywriting, new-age marketers are enthusiastic about making it a bit techier than everything around the world. Not that the traditional strategies do not work, in fact, they are the pillars of marketing and much like fundamental formulas that you cannot do without, but the new age growth marketing strategies just aim to make things a bit more automated and data-driven. 
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How is Growth Marketing Beneficial?
Is there any need to discuss so much about a technique if you cannot witness the real-time benefits it can invite into your business? Probably No. So, here are a few important ways in which growth marketing services can actually aid in the proliferation of your business:
- Growth marketing is a witty technique by which you can be far ahead of your potential competitors by literally outsmarting them. And guess what, you won’t even have to spend more money than they do.
- Growth marketing rests on the pillars of innovation. With the fast-evolving world of technology and marketing integration, it is very important to resort to something new and something innovative. Growth marketing is a potential way to make innovative solutions stand out and generate some practical profits.
- Growth marketing is actually much more cost-effective than other marketing strategies. The hit and trial method may seem to be expensive but in reality, it is not so. The experiments that are performed as an initial stage of growth marketing involve a very small pilot study that hardly involves any lumpsum amount. But the magic is that, in case it turns out to be effective, the strategy can potentially save plenty of bucks.
- Growth marketing is very practical in approach. When resorting to growth marketing, the principle is data-driven. You are not estimating, you are not assuming. Instead, you have the real true data at hand that will be the guiding force and driving fuel for you. Whatever effort you will be putting in the process and the results that it is yielding can be easily weighed and real-time decisions can be taken based on the same.
- Growth marketing is a suitable and scalable way to go for automation. Most of the dull tasks that you had to so far do manually can now be performed with automated tools that yield super reliable results and expected outcomes. So, you save on time and effort, both of which are synonymous with currency in the business world.
- Growth marketing is great for acquiring some hands-on experience with the new age innovative tools. If a team is developing an exclusive growth marketing strategy for a particular corporate house, they can actually craft out every single element of the strategy that will be customized for the particular business. This is an extremely efficient way to make the business pace more competitive. Also, by using the Pirate Funnel tool of growth marketing, you can literally solve most of your problems.
So, after all this, you must have been convinced that growth marketing has some truly transformational potential. If yes, then it is your turn to connect with the most reputed growth marketing services to experience the unmatched benefits of growth marketing and witness the same invite some real-time growth to your online presence
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How Does a Perfectly Optimized Landing Page Look Like?
To make your content visible to the masses or ranking your landing pages in the search engine queries is dependent on numerous factors. When it comes to on-page SEO, the most heard about terms in the industry are meta tags and keyword density or penetration that you must also be aware of. If you were looking at what you should keep in mind while optimizing your landing pages, then here is a checklist for you: Insights From The Infographic: 1. You must leverage SEO-friendly permalink URLs You must always have short URLs and they must be keyword rich. For example, URLs like yourwebsiteURL.com/p=342452 or long URLs like: yourwebsiteURL.com/on-page-seo-is-amazing-omg-its-the-best/ are given less weightage by Google and other popular search engines. Google has clearly stated in its statement that first 3-5 words in a URL are given more weight or is counted in the ranking factors. A better version of a landing page URL just as for this blog must look like: yourwebsiteURL.com/on-page-seo or yourwebsiteURL.com/optimizing-landing-pages 2. Goal=Start Title Tag with Keyword As you must be aware, title tag is the most important on-page SEO factor. Where you place your keywords strategically carries equal importance and you must take care to put it as closer to the title tag as possible. For example, on the SERPs this blog page must have a title like: On-Page SEO: The Anatomy of Your Perfectly Optimized Landing Page or 12 On-Page SEO Elements You Need For A Perfectly Optimized Landing Page 3. Do Include Multimedia Text always has its limitations and entice website visitors to a certain limit. Engaging images, videos and diagrams can reduce the bounce rate of your website and increase the time spent by your visitors : two very critical user interaction ranking factors for search engines. Google has been working for a long time on improving the user-experience and hence its ranking factors are also determined by user-interaction signals that are boosted by including multimedia on the websites. 4. Use Outbound Links This is one of the white hat SEO strategy that helps in getting more traffic. Outbound links to related pages is a relevancy signal that helps Google figure your page’s topic. If the user-interaction to your website page is high then Google knows that your page is a hub of quality info. 5. Use Keywords in the first 100-150 words A lot of people make mistakes of meandering around the topic intro in their articles without using the keywords. They use keywords for the first time in the middle of the post and it goes on towards the end. It’s always better to use keywords somewhere in the first 100 words or so. That helps Google understand easily what your page is all about. 6. Wrap Your Title in an H1 Tag The H1 tag is the headline tags and most of the popular CMSs like WordPress automatically add the H1 tag to your blog posts of the website. If that is the case then you’re all set. But some themes override these settings and you must be careful about these things. Check your sites code to make sure your title gets the H1 love it deserves. We suggest that your site’s H1 tag must contain your target keywords. 7. Website Loading speed should be high Google has stated that website loading speed is an important ranking signal. You can boost your site speed by using CDN technology, compressed images and switching to faster hosting servers. Ideally, a website’s loading speed must not take more than 4 seconds to load. A survey conducted by MunchWeb found that 75% of the users won’t visit the site that took more than 4 seconds of time to load. To check your site’s loading speed use: GtMetrix.com or you can check out this article for top 5 free tools to check website loading speed. 8. Add Modifiers to your title Adding modifiers such as “2014”, “best”, “guide”, and “review” can help you rank for long tail keywords that you were aiming for. For example, This article could have been named as: “On-Page SEO: How a perfectly optimized landing page looks like” Here the use of the terms like “On-Page SEO” helps you rank for long tail keywords. These modifiers aren’t targeting any particular long-tail keyword but that title would definitely bring in a few more visitors rather if this modifier was not included. 9. Use Social Sharing Buttons Social sharing may not be playing an important role in ranking your site but they are a sort of generating more eyeballs on your content. The more eyeballs you get, the more likely it is someone is going to link to your site. So it is a way to provide CTAs to popularize your site. Infact, a study conducted by BrightEdge found that prominent social sharing buttons can increase social sharing by 700%. 10. Post Long Content A study conducted by SERPIQ.com that supports the fact that “length is strength”, found that longer content tends to rank significantly higher on Google’s first page. 11. Slash Bounce Rate A bounce rate- when a visitor leaves your site from the first page of visit itself- might be used by Google to gauge a page’s quality. 12. Use LSI keywords LSI keywords, are synonyms used by Google to determine the relevancy of your site’s pages. You must include them in your landing pages. Some other factors: Quality Content: It is a very important factor and is used by Google to serve its users with the most fresh and relevant content that they seek over the internet. Even though search engines do not have a direct way to determine quality, they user-experience metrics like: Repeat visitors, Chrome bookmarks, Time spent on site, Dwell time. Internal Links: Internal linking is a very useful tool. If you want to see great example of how to internal link on your site, check out any page on WikiPedia, you’ll know what I am talking about. The site massively links internally to its other pages so that the user does not has to go to any other site for information. ...
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CRM vs. Marketing Automation: Key Differences Explained
Successful companies are far more likely to leverage automation. 72% of high-performing businesses use marketing automation, compared to 18% of underperforming ones. Similarly, 84% of successful companies utilize CRM and sales automation, while only 42% of less successful businesses do the same. 🚀 Companies use Customer Relationship Management (CRM) software and Marketing Automation platforms to improve interactions and streamline workflows. But how do these tools differ, and which one best fits your needs? This blog will help you understand the key differences and benefits and which is right for your business. CRM vs. Marketing Automation Customer Relationship Management (CRM) and Marketing Automation are essential tools for modern businesses, but they serve distinct purposes. CRM manages customer interactions, sales pipelines, and relationships while marketing automation streamlines lead nurturing, campaign management, and engagement tracking. While they complement each other, understanding their differences can help businesses choose the right tools or integrate both for maximum impact. Feature CRM Marketing Automation Primary Focus Sales and customer relationship management Lead nurturing, campaign automation, and engagement Main Users Sales teams, account managers, customer support Marketing teams, demand generation specialists Functionality Tracks customer interactions, sales pipeline, and contact history Automates email marketing, lead scoring, and customer journeys Data Usage Stores and organizes customer data for sales and service Uses behavioral data to personalize marketing efforts Lead Handling Focuses on closing deals and managing existing customer relationships Focuses on generating and nurturing leads before they reach sales Workflow Automation Automates sales follow-ups, reminders, and pipeline management Automates email sequences, social media posts, and ad campaigns Customer journey stage Primarily focuses on the middle-to-bottom of the funnel (sales and retention). It focuses on the top-to-middle of the funnel (lead generation and nurturing). Key metrics Sales revenue, customer retention, deal closure rates, and CLV. Email open rates, lead conversion rates, CTR, and campaign performance. Integrations Email platforms, calendars, customer support tools, e-commerce. CRM systems, social media platforms, landing pages, and analytics tools. CRM and marketing automation are not competing tools—they work best when integrated. Marketing automation solutions help attract, nurture, and qualify leads, while CRM ensures seamless sales interactions and customer retention. Businesses looking for a complete customer lifecycle solution should use both to enhance their lead-to-customer journey and drive long-term growth. 🚀 What is a Customer Relationship Management (CRM)? Customer Relationship Management (CRM) software is designed to help businesses store, track, and manage customer interactions throughout the sales cycle. It provides a centralized platform where teams can log customer details, monitor communication history, and manage the sales pipeline efficiently. Sales and customer service teams primarily use CRM automation to ensure that every interaction with a potential lead or customer is well-documented and that follow-ups are handled systematically. Key functions of a CRM: Stores and organizes customer information Tracks sales opportunities and lead status Manages communication history across email, calls, and social media Helps sales teams nurture leads and close deals efficiently Provides detailed analytics on sales performance You’ll be surprised to see how CRM software helps sales teams stay organized, close deals faster, and maintain strong customer relationships. What Are the Benefits of a CRM? A CRM system is essential for businesses that want to improve customer relationships and streamline sales processes. Here’s how it benefits organizations: 1. Strengthens Customer Relationships A CRM stores all customer information, making it easy for sales and support teams to personalize interactions, remember past conversations, and build long-term relationships. 2. Increases Sales Efficiency A CRM tracking leads, deals, and follow-ups help sales teams prioritize high-value prospects and ensure no lost opportunity. 3. Improves Collaboration Between Teams As the data is centralized in a CRM, marketing, sales, and customer service teams can access the same data, ensuring a unified approach to boost customer engagement. 4. Automates Repetitive Sales Tasks A CRM automates follow-up emails, reminders, and appointment scheduling, allowing sales teams time to focus on closing deals. 5. Provides Actionable Insights Through real-time analytics and sales reports, businesses can make data-driven decisions and optimize their sales strategies. What is marketing automation? Marketing automation software is designed to automate and optimize marketing campaigns, allowing businesses to engage with potential leads, nurture relationships, and deliver personalized customer experiences at scale. Key functions of marketing automation: Automates email marketing and social media campaigns Nurtures lead through personalized workflows Scores lead based on engagement and behavior Segments audiences for targeted messaging Tracks marketing campaign performance with analytics What Are the Benefits of Marketing Automation? Marketing automation streamlines repetitive tasks, improves lead nurturing, and boosts campaign efficiency. It helps businesses deliver personalized experiences at scale, driving higher engagement and conversions. 1. Automates Lead Nurturing Instead of manually following up with leads, marketing automation sends targeted emails, messages, and content based on user behavior. 2. Enhances Personalization Businesses can deliver highly personalized marketing messages that drive conversions by segmenting audiences based on interests, engagement levels, and demographics. 3. Saves Time and Resources Marketing teams can automate tasks such as email sequences, social media posting, and lead scoring, reducing manual effort and increasing efficiency. 4. Boosts Marketing ROI With automation, businesses can optimize their ad spend, track performance, and adjust campaigns in real time, ensuring better returns on marketing investments. 5. Delivers Data-Driven Marketing Insights Marketing automation platforms provide in-depth reports on campaign performance, engagement metrics, and conversion rates, helping teams optimize their strategies. Boost Revenue with Smart Automation & CRM! Optimize customer interactions, automate follow-ups, and close deals faster. Discover the perfect balance between CRM and marketing automation for business success! Get Started Now Key Differences between CRM and marketing automation Now that you understand their differences, let’s explore their roles in more detail. 1. Primary Focus & Core Functions CRM software helps sales teams track customer interactions, manage pipelines, and close deals. It stores contact details, purchase history, and communication history to ensure businesses maintain strong customer relationships. Marketing automation focuses on automating marketing tasks like email campaigns, social media scheduling, and lead nurturing. 2. Customer Journey Stages Marketing automation is beneficial and operates at the beginning of the customer journey. It attracts, nurtures, and qualifies leads before passing them on to sales. Marketers use automation to send personalized content and track engagement. Once a lead becomes sales-qualified, CRM takes over. Sales teams use CRM to manage interactions, track follow-ups, and convert leads into paying customers. CRM also supports ongoing customer relationships through service and support management. 3. Users & Target Audience Sales teams, account managers, and customer service representatives rely on CRM to manage contacts, sales opportunities, and support requests. They use it to improve sales processes and customer retention. Marketing teams use marketing automation to create, execute, and analyze campaigns. Content creators, digital marketers, and campaign managers depend on automation to optimize automated lead generation and audience engagement. 4. Data Management CRM systems store and manage detailed customer data, such as contact details, transaction history, and past interactions. Marketing automation platforms collect and analyze marketing data, such as email open rates, website visits, and lead scoring. Marketers use these insights to refine campaigns and improve conversion rates. 5. Key Metrics Tracked The KPIs tracked by CRM and marketing automation tools further highlight their differences: CRM Metrics: Sales revenue, customer retention rates, deal closure rates, and customer lifetime value (CLV). Marketing Automation Metrics: Email open rates, click-through rates (CTR), lead conversion rates, and campaign performance analytics. 6. Integration & Automation CRM integrates with email, calendars, customer support tools, and e-commerce platforms to centralize customer data and ensure teams have a unified view of each customer. Marketing automation connects with CRM systems, social media platforms, and landing pages to optimize marketing efforts. It automates repetitive tasks like email sequences, social media posts, and lead scoring. Both tools improve efficiency, but CRM automation supports sales processes (e.g., follow-up reminders), while a good marketing automation strategy streamlines marketing workflows (e.g., automated email sequences). Boost Business Growth with CRM and Marketing Automation Many businesses struggle to choose between CRM and marketing automation, but the truth is—they work best together. While CRM focuses on managing customer relationships and sales, marketing automation nurtures leads and enhances engagement. By integrating both, businesses can create seamless customer journeys, improve conversions, and scale operations efficiently. 1. Seamless Lead Nurturing & Conversion Marketing automation captures and nurtures leads through personalized email campaigns and automated follow-ups. Once leads show intent, CRM helps sales teams engage with them at the right time, improving conversion rates. 2. Enhanced Customer Segmentation & Personalization With marketing automation, businesses can segment audiences based on behavior, preferences, and past interactions. CRM then uses this data to personalize sales conversations, ensuring customers receive relevant offers and messaging. 3. Improved Sales & Marketing Alignment A well-integrated system bridges the gap between marketing and sales. Marketing automation qualifies leads before passing them to CRM, ensuring sales teams focus only on high-potential prospects. This reduces wasted efforts and improves sales efficiency. 4. Data-Driven Decision Making CRM tracks customer interactions, purchase history, and engagement patterns, while marketing automation provides insights into campaign performance. Together, they enable businesses to make informed decisions, optimize strategies, and maximize ROI. 5. Increased Customer Retention & Loyalty Marketing automation ensures continuous engagement through personalized email sequences, reminders, and special offers. CRM strengthens customer relationships by tracking preferences and enabling sales teams to provide tailored support, leading to long-term loyalty. 6. Higher Efficiency & Scalability By automating repetitive marketing and sales tasks, businesses save time and resources. CRM and marketing automation allow teams to focus on strategic growth, making scaling easier without overwhelming resources. Conclusion A standalone CRM or marketing automation platform can only do so much. But when combined, they create a powerful ecosystem that nurtures leads, closes deals faster, and builds lasting customer relationships. CRM helps manage customer relationships and sales, while marketing automation helps businesses attract, engage, and nurture leads. At Saffron Edge, we specialize in integrating CRM and marketing automation to drive exponential business growth. Our tailored solutions streamline lead generation, improve sales efficiency, and enhance customer engagement. Ready to transform your business? Contact us today to get started! ...
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How to Make Product Events Marketing Automation Work for Your Business?
Top-performing sales and marketing teams leverage event-based automation to boost their productivity. By engaging prospects when they’re most interested, these teams utilize automated event planning and follow-up processes to increase their chances of converting leads into customers. Automated marketing streamlines tasks and workflows, freeing resources and driving campaign traffic. Let’s dive into product events marketing and sales automation, exploring their workings and how to harness their full potential. What is event-based automation? Event-based automation is the process where specific actions or events trigger an automated response. In sales and marketing, this usually means automatically sending emails or other communications in response to a prospect’s interaction with your website or other online resources. Event marketing automation tools can automate various tasks related to event marketing, such as gathering and analyzing feedback, running live polls and surveys during events, hosting post-event surveys, and providing automated reporting. An event marketing platform can automate tasks such as adding registrants, tracking ticket sales, and updating registration numbers for digital events and webinars. How does event-based automation work? Event-based automation operates on user-triggered actions, capturing and analyzing data to drive automated engagements tailored to individual user behaviors. Trigger Activation: Event-based automation hinges on user triggers such as newsletter sign-ups or online purchases, activating workflows to deliver personalized responses. Engagement Sequences: Upon trigger activation, event data analysis initiates a sequence of engagements, like sending welcome emails and targeted promotions based on user interests. Automation Software Integration: Marketing automation services like Zapier facilitate event-based automation by connecting applications through webhooks, enabling seamless communication and timely customer interactions. Event-based automation, supported by marketing automation services , enables businesses to streamline communication, personalize engagements, and enhance customer experiences through timely and targeted responses. How do I get the most out of event-based automation with event data? Precision and strategy are key to maximizing the benefits of event-based automation. Here are some best practices: Precision: Ensure your triggers are specific. For instance, if someone downloads a product guide, add a trigger for when they reach a particular page in the guide. Customer Journey: Consider the lifecycle stages to align your sales and marketing activities with customer expectations. Segment Wisely: Segment your contacts, especially event attendees, based on their interests and actions to create targeted marketing automation workflows. Test Thoroughly: Regularly test your event-based automation to ensure it works as expected, especially for workflows involving multiple applications or time-specific events. Seek Expert Help: Don’t hesitate to ask for help from experts. At SaffronEdge, we offer custom sales workflow automation solutions, including auto-SMS, auto-calls, and email workflows. What are product events marketing automation tools? Product events marketing automation tools, particularly essential in CRM marketing automation for B2B SaaS companies and growth marketing initiatives, play a vital role in modern sales and marketing strategies. Here is a list of advantages: Proactive Engagement: These tools enable sales and marketing teams to engage with prospects through event-driven triggers proactively, ensuring immediate outreach for increased engagement and higher conversion rates. Automated Outreach: These tools facilitate the automatic reach-out to prospects by setting up event-driven triggers, streamlining communication, and nurturing relationships with potential customers. Tailored Engagement Sequences: Product events marketing automation allows for creating tailored engagement sequences, accommodating the specific needs of sales and marketing teams for more personalized interactions with prospects. Effective Event Marketing Campaigns: These tools are crucial for managing effective event marketing campaigns, offering support for crafting compelling agendas, implementing cross-channel pre-event promotions, and utilizing event email marketing automation for personalized outreach. Growth Marketing Support: In growth marketing, product events marketing automation tools are indispensable for orchestrating seamless, targeted, and data-driven event marketing strategies, driving sustainable business growth and customer acquisition. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call How does product events marketing automation work? Product events marketing automation is driven by individual user behavior, utilizing triggers to activate tailored engagement sequences. Trigger Initiation: Product analytics marketing automationutilizes triggers such as newsletter subscriptions and online purchases, activating a sequence of engagements tailored to individual user behaviors. Multiple Trigger Responses: Once a trigger activates the automation workflow, email marketing automation sends a welcome message, followed by promotional content that aligns with the user's interests. Software Integration: Powered by software like Zapier, marketing automation utilizes webhooks to enable integration between various applications, ensuring timely and seamless communication with your prospects. By leveraging email marketing automation and powerful software integration solutions, businesses can enhance communication with their prospects and drive sustainable growth. Benefits of product events marketing automation Here are the key advantages of product events marketing automation that enhances marketing strategies by bringing efficiency, engagement, personalization, and data analytics. Increased Efficiency: Automating repetitive tasks saves time and resources, allowing your team to focus on more strategic activities. Improved Engagement: Reaching out to prospects when most engaged increases the likelihood of conversions. Personalized Communication: Automation allows for personalized communication based on user actions, ensuring up-to-the-minute event details are shared enhancing the customer experience. Enhanced Reporting: Automation tools provide detailed analytics and reporting, helping you track the effectiveness of your campaigns and make data-driven decisions. By leveraging this, businesses can optimize operational efficiency, drive engagement, deliver personalized communication, and use robust reporting to make informed decisions. How to start marketing automation for event management and engage users? Event marketing automation involves applying marketing automation functions to event-related tasks. Here’s how to get started: Choose the Right Software: Select a robust event management platform that offers comprehensive features like event registration, landing pages, mobile apps, and analytics. This is crucial for event planners to streamline their processes and enhance event engagement. Develop a Strategy: Create a marketing automation strategy with automated workflows and a framework for all decisions. Consider the frequency of audience contact, communication with other teams, and combining email outreach with remarketing. Appoint an Admin: Assign a dedicated marketing operations specialist to handle the technical aspects of automation, ensuring smooth implementation and management. Personalize Information: Use automation to access personalized information, allowing you to filter guest lists and tailor event reminders and promotions. Keep Data Updated: Regularly collect and analyze attendee data to keep it current and understand user behavior. This helps in planning future events and improving the attendee experience. Implement Chatbots: Use AI-infused chatbots to enhance customer support, automate user check-ins, and gather user information. Segment Invitations: Segment your audience based on demographics and interests to create targeted event invitations and content. This segmentation can help create personalized content for a virtual event for different demographic groups. Track Promotion Tactics: Measure the effectiveness of your event promotion efforts using UTM links and codes. This will help you identify successful tactics and areas for improvement. Automate Reports: Use analytics and reports to track event performance and automate email communications for better team performance and revenue generation. Conclusion Product events marketing automation and sales automation can revolutionize your sales and marketing efforts by automating repetitive tasks, personalizing communication, and enhancing engagement. At SaffronEdge, we specialize in helping businesses implement effective marketing automation strategies. Our team of experts can assist you in setting up custom marketing and sales workflows, automating repetitive tasks, and maximizing the benefits of event-based automation. Contact us today to learn how we can help you leverage product events marketing automation to achieve your business goals. ...
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