Growth Marketing - How is it effective for any businesses?
Dec 07, 2021
10 min read
Table of contents
This sensational new member in the marketing dictionary has already attracted unequivocal fame around its perimeter. If you want to know more about this buzzword of the new age marketing, here is all for you. Well, before you dive into the pool of knowledge, it is very important to know that one of the biggest mistakes most clients and marketing companies end up doing is oversaturating and over-expecting from one single strategy. If you do the same from growth marketing, your desires are bound to be doomed. However, if you are expecting some real-time benefits from growth marketing that are well within the borders of reality, then there are invariably high chances of success. 
Source: Pexels
What is Growth Marketing?
Growth marketing basically revolves around a hit and trial method with some amount of business experimentation to identify and point out the most important and effective ways of growing any business. The term means different marketing strategies. They could be the conventional ones, some out-of-box next-gen techniques, and anything else. The only criteria being it has to generate some considerable growth in the business that will be effective and consolidated over time. Growth marketing basically evolved as a proficient way of adding multiple tiers of new generation marketing techniques over the pre-existing old ones. Though we all say “what’s in a name”? But in case you are curious about the names of a few, they are:
- AI automation
- SEO optimization
- User Experience based remodeling of an interface
- Use of dynamic ads
And the list could go on and on. While conventional digital marketers are better compliant with modes such as video marketing, content marketing, and copywriting, new-age marketers are enthusiastic about making it a bit techier than everything around the world. Not that the traditional strategies do not work, in fact, they are the pillars of marketing and much like fundamental formulas that you cannot do without, but the new age growth marketing strategies just aim to make things a bit more automated and data-driven. 
Source: Pexels
How is Growth Marketing Beneficial?
Is there any need to discuss so much about a technique if you cannot witness the real-time benefits it can invite into your business? Probably No. So, here are a few important ways in which growth marketing services can actually aid in the proliferation of your business:
- Growth marketing is a witty technique by which you can be far ahead of your potential competitors by literally outsmarting them. And guess what, you won’t even have to spend more money than they do.
- Growth marketing rests on the pillars of innovation. With the fast-evolving world of technology and marketing integration, it is very important to resort to something new and something innovative. Growth marketing is a potential way to make innovative solutions stand out and generate some practical profits.
- Growth marketing is actually much more cost-effective than other marketing strategies. The hit and trial method may seem to be expensive but in reality, it is not so. The experiments that are performed as an initial stage of growth marketing involve a very small pilot study that hardly involves any lumpsum amount. But the magic is that, in case it turns out to be effective, the strategy can potentially save plenty of bucks.
- Growth marketing is very practical in approach. When resorting to growth marketing, the principle is data-driven. You are not estimating, you are not assuming. Instead, you have the real true data at hand that will be the guiding force and driving fuel for you. Whatever effort you will be putting in the process and the results that it is yielding can be easily weighed and real-time decisions can be taken based on the same.
- Growth marketing is a suitable and scalable way to go for automation. Most of the dull tasks that you had to so far do manually can now be performed with automated tools that yield super reliable results and expected outcomes. So, you save on time and effort, both of which are synonymous with currency in the business world.
- Growth marketing is great for acquiring some hands-on experience with the new age innovative tools. If a team is developing an exclusive growth marketing strategy for a particular corporate house, they can actually craft out every single element of the strategy that will be customized for the particular business. This is an extremely efficient way to make the business pace more competitive. Also, by using the Pirate Funnel tool of growth marketing, you can literally solve most of your problems.
So, after all this, you must have been convinced that growth marketing has some truly transformational potential. If yes, then it is your turn to connect with the most reputed growth marketing services to experience the unmatched benefits of growth marketing and witness the same invite some real-time growth to your online presence
Drive Exceptional Growth without an In-House Marketing Team
We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you
Share with Friends
Outshine Your Competition Faster
Drive measurable growth through comprehensive, data-driven digital marketing strategies.
Talk to Experts
What is Marketing Automation Workflow and How to Create One?
Would you like to generate more leads, engage and retain your customers, and save time simultaneously? Then, you need to use marketing automation workflows. It’s no wonder that automated messages drove over 29% of all email marketing orders in 2022. Workflows help to increase sales and engagement. For example, a welcome automation workflow would be sent to new subscribers, whereas a cart abandonment workflow would be sent to visitors who added items to their cart and left without purchasing (something 85% of consumers did in 2022!). In these instances, the recipients would need very different messages. What is marketing automation workflow? A marketing automation workflow is a series of automated actions that are executed based on predefined triggers and rules. It is designed to streamline and optimize marketing tasks. These workflows can include sending emails, scoring leads, posting on social media, and more, all aimed at nurturing leads, engaging customers, and driving conversions. By automating repetitive tasks, businesses can ensure consistent and personalized communication with their audience, improving efficiency and effectiveness in their marketing strategies. An automated email workflow frees up your time, contacting your subscribers while allowing you to focus on other tasks with the help of marketing automation services. What do you need to know about marketing automation workflows? McKinsey research has even demonstrated a 40% revenue increase for companies that have mastered personalization. Before you create your first marketing workflows, here are a few things that can help to improve their performance: Segmentation: Segmenting your audience ensures you send the right message to the right person at the right time and allows you to create much more personalized campaigns. Instead of sending the same email to everyone, you can tailor your communication based on the recipients’: Location Demographics (e.g., age, gender, occupation) Browsing or purchasing history The amount of money they spend with you The likelihood of them unsubscribing from your list Automation Triggers: Once your marketing automation workflow has been created, the next question is, what will trigger it? Triggers will vary based on the workflows, such as: Filling out the sign-up form, triggering the welcome email Visiting a specific product page, triggering a product abandonment workflow Adding an item to the cart and leaving, triggering a cart abandonment workflow A/B Testing: Creating messages is only step one. Next, you need to check that they resonate with your audience. The best way to do this is A/B testing—having at least two communication versions running simultaneously and comparing results to learn which performs better. You can test several variables to see which drives the most open, click, or order rates, including the following for emails: CTAs Subject lines Body Content Personalization, such as mentioning the recipient’s name SMS Campaigns: You could monitor open and click rates for SMS campaigns. It’s even possible to see which channels drove the highest overall amount of completed orders on your store pages. One option would be to send an email with an offer and follow up with an SMS if the recipient hasn’t opened it within two hours. Some brands use SMS to alert people to time-sensitive emails or push notifications to boost site traffic. Communication Channels: The evidence is conclusive: using multiple channels in your marketing workflows increases sales. The increase is not small: marketers that used three or more channels in a campaign had an order rate 494% higher than those using single-channel campaigns, and incorporating push messages drove a 614% higher order rate. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call How to create marketing automation workflows? Marketing automation can seem daunting, but it's easier than you might think. Let's break down the key elements of an efficient marketing automation workflow to help you get started. Triggers A trigger is an action or event that prompts your technology to move to the next step in the workflow. Triggers are usually based on user actions or periods of inaction. For example, in ActiveCampaign, you can set up triggers like submitting a form, clicking a link in an email, making a purchase, and more. Actions Actions are what your marketing automation platform will do in response to a trigger. If the trigger is the "if," the action is the "then." For instance, if someone opens an email (the trigger), your system might send them a follow-up email (the action) 48 hours later. Conditions Conditions must be met for the system to complete the triggered action. For example, you might set up a workflow where the trigger is a customer making a purchase, and the action is to send them a discount code for their next purchase. However, this action will only occur if the initial purchase was $50 or more. Conditions ensure that actions are only triggered under the right circumstances and can also guide different paths for users based on whether conditions are met. Time Controls Time controls, or flow controls, determine exactly when an action is taken. Most automated marketing tasks happen on a delay, ranging from a few minutes to several days or weeks later. When building a marketing automation workflow for your sales funnel, remember: The trigger tells your system that an action must be taken. Conditions provide guardrails to ensure the action is appropriate for the contact and situation. Time controls determine when the action is taken. The action engages with the contact to deepen and continue the relationship. Putting It All Together What makes marketing automation workflows so powerful is that, after an action is taken, the user can set off a new trigger, starting the next step of their customer journey. This cycle of engagement leads to an improved customer experience, higher retention rates, and increased revenue. By understanding and implementing triggers, actions, conditions, and time controls, you can create effective marketing automation workflows that streamline your email marketing automation efforts and enhance customer relationships. This approach ensures your strategies are optimized for success. Top 10 marketing automation workflow examples Let’s explore the following 10 growth marketing automation workflows for growth: Welcome Automation Workflow Trigger: Subscribe to or purchase a product/service Description: A welcome email is the first message a new contact receives after signing up with you, and they have an average open rate of 30.69%—more than 202% higher than usual email campaigns. They can be individual messages or a series of messages, and we usually see a series of three emails generate better results. Browse Abandonment Automation Workflow Trigger: When browsers leave important pages Description: Browse abandonment automation workflows help you to re-engage visitors who look around your website but leave without taking action. The goal is to return them to your site to recapture lost conversions. Product Abandonment Automation Workflow Trigger: When the visitor lands on a specific product page only Description: A product abandonment workflow is similar to browsing abandonment emails but with one key difference: they’re sent to view only specific products. In comparison, a browse abandonment email is broader and more general. Cart Abandonment Automation Workflow Trigger: When visitors add a product to their cart but don’t finish the purchase Description: Cart abandonment is one of the most popular marketing automation workflows. It’s also highly effective—using this workflow, Snatcher Online generated over $120,000 in under one year. Order Confirmation Automation Workflow Trigger: When visitors complete the transaction Description: Order confirmation emails are among the most effective in terms of open and click-through rates. That’s largely because the person has made a purchase and is expecting the email, which typically includes details of the order and an estimated delivery date. Shipping Confirmation Automation Workflow Trigger: When the order has been shipped Description: A shipping confirmation automation workflow is usually short, consisting of a single message informing a buyer that their order has shipped. Upselling/Cross-Selling Automation Workflow Trigger: Segmentation rules of customers based on purchase behavior Description: Upselling is when you encourage a customer to buy a similar but higher-end version of a product they’re considering. Cross-selling is when the customer purchases something to complement their original item. Product Review Marketing Automation Workflow Trigger: Product purchase or another customer’s interaction with your store Description: Reviews are powerful—they tell potential customers they can trust you and your products, which can help boost sales. Not all customers leave reviews; manually asking every buyer can be very time-consuming. Birthday Marketing Automation Workflow Trigger: The date that matches your subscribers’ birthdays Description: Let your audience know you care by sending them a message on their birthday. These messages can be highly personalized—or at least, they should be if you’re following best practices. Custom Automation Workflows Trigger: Various triggers that your needs could customize Description: The beauty of an automated email workflow is that it can be whatever you want. So, if you’ve looked at the previous nine examples and thought you have a scenario we haven’t covered, don’t worry—that’s where custom automation workflows come in. How does Saffron Edge help in marketing automation? SaffronEdge specializes in creating personalized marketing automation workflows to enhance your business's engagement and conversion rates. By leveraging advanced segmentation, personalized communication, and multi-channel strategies, we ensure your messages reach the right audience at the right time. Our team also conducts thorough A/B testing to optimize your campaigns and maximize results. Partner with SaffronEdge to streamline your marketing efforts and drive sustainable growth through effective automation, highlighting the importance of marketing automation. ...
read more
Maximizing the Reach of Your D2C Marketing Efforts with Influencer Marketing
Social media has evolved into a sophisticated tool for businesses to connect with their discerning clientele in today's modern era, where digital technology reigns supreme. Influencer marketing has evolved as a glamorous component of many firms' marketing strategies, bringing a touch of elegance to their campaigns. Influencers are an exquisite technique to advertise high-end goods and services because they have the capacity to influence consumers' purchasing decisions due to their affluent followings and respected status among their audience. A brand's image can be improved, and its target market can develop a sense of exclusivity by investing in influencer marketing. For brands, however, figuring out how much money to spend on influencers and making sure a campaign is successful may be a difficult issue. Businesses that sell to consumers online (D2C) must use high-end techniques that complement their brand's ethos and objectives in order to maximize the benefits of influencer marketing. This article will examine the numerous influencer marketing tactics that direct-to-consumer firms may use to develop effective campaigns that eventually drive revenue and foster a sophisticated image that appeals to their wealthy clientele. Why Do You Need Influencer Marketing? Businesses that sell directly to consumers (D2C) have a distinctive strategy for using influencers that distinguishes them from B2B or B2C models. D2C firms can develop genuine relationships with influencers by connecting with them directly on social media or via email if they have a strong social media presence and a natural connection with their customers. For instance, a prospective buyer might see on Instagram a post from an influencer about a product that grabs their attention. They can quickly get in touch with the influencer, leave a comment on the post, or go to the website for further details if they like what they see. This technique differs from the typical ways of B2B enterprises in influencer marketing. In addition to being more individualized, D2C firms' influencer campaigns frequently run more smoothly since it is simpler for them to identify influencers who share their beliefs and the demographics of their target market. The digital age necessitates digital solutions, and D2C firms are utilizing AI and ML to measure the ROI of their influencer campaigns in real time while implementing influencer marketing strategies. For a more sophisticated and data-driven strategy, this is why many firms rely on influencer marketing networks. With the help of these technologies, D2C companies can design influencer programs that are popular with their target market and eventually improve revenue and brand loyalty. Important Pointers While Devising an Influencer Marketing Strategy Any successful DTC influencer marketing campaign must incorporate value creation and authenticity. You must provide your target audience with something worthwhile and pertinent to their lives if you want to connect with them on a deep level. This can be accomplished by providing them with something that improves their experience, such as valuable advice or enjoyable material. Instead of trying to sell them something right away, the objective is to build credibility and trust by giving them useful content. It's critical to realize that being overly manufactured can cause your audience to lose interest in you when it comes to authenticity. Hence, it's critical to collaborate with influencers that not only appreciate your brand's goods or services but also actually connect with its essence. This entails making sure that everything, from the messaging to the visual style, accurately and sincerely captures the soul of your brand. You must uphold integrity and openness throughout your influencer marketing activities. Any attempt to trick or influence your audience can seriously harm the reputation of your company. Instead, put your energy into developing solid, sincere connections with your audience through your influencer collaborations. To do this, you must offer value to your audience, stay true to your brand's essence, and cultivate a community of devoted fans who engage with your material. Consistency in Measuring Consider their target demographic and the kind of material they frequently post when choosing the perfect influencer for your brand. You can use an influencer's influence to reach a larger audience and increase sales by collaborating with one who has a solid following among your target demographic. For instance, collaborating with an influencer who frequently tweets about shoes to this audience is a smart move if you're a trainer business trying to reach teenagers between the ages of 13 and 18. This will boost the possibility of conversions in addition to ensuring that your marketing message reaches the appropriate target. Working with an influencer early on increases the likelihood that they will cooperate with you, which is one benefit. You may establish a collaboration that is sincere and profitable for both parties by partnering with an influencer whose brand voice and values coincide with your own. Micro-influencers Size doesn't always matter when it comes to influencer marketing. Micro-influencers might offer special benefits that are frequently disregarded, and macro-influencers with enormous followings can reach a wider audience. Because of their high levels of engagement and close relationships with their followers, micro-influencers make up for their smaller, more specialised audiences. They are leaders in their areas and have cultivated a devoted fan base around their passions and interests. This makes them a potent force when it comes to influencing followers' purchase decisions. Working with micro-influencers has many benefits, including their much greater engagement rates. They may spend more time communicating with their followers because they have smaller followings, which leads to more comments, likes, and shares on their work. This high degree of participation translates into deeper exchanges with their audience and can boost your brand's performance. In fact, studies show that micro-influencers' engagement rates might be three to five times higher than macro-influencers. As a result, working with micro-influencers increases your chances of producing content that connects with your audience and generates more genuine relationships and conversions. UGC User-generated content (UGC) has become a potent tool for businesses to attract new customers and increase revenue. It might be difficult to produce UGC that is captivating enough to draw in potential customers and keep them interested. With their huge social media followings, influencers may play a crucial role in resolving both of these problems. Influencers have a natural capacity to increase interaction with their followers because of their established fan bases on well-known social media platforms like Instagram and Snapchat. However, influencers frequently have a creative side. For example, many of them are accomplished photographers and filmmakers who delight in documenting moments while using goods from brands they adore. Their followers are, therefore, more likely to act on their recommendations because they are more credible and compelling. By collaborating with influencers, brands can take advantage of their authenticity and creativity to produce user-generated content that is captivating and appealing to their target audience. Increased interaction, brand visibility, and, ultimately, revenue can result from this. How to Leverage Influencer Marketing? Let’s go through a common checklist that you and your brand must follow when devising a marketing strategy around influencer marketing. Pick your Influencers Smartly To kick off your influencer marketing plan, begin by identifying the type of influencers who can help promote your business efficiently. Find influencers through study who have a following interested in your niche and can provide sincere material that appeals to your target market. Pay attention to their level of engagement and the size of their audience. Spend some time examining their content to ascertain the subjects that appeal to their audience and confirming that they are consistent with the principles of your brand. Take into account the success of any past cooperation they may have had. This will enable you to pick the influencers who will best reflect your brand and carry out your campaign's objectives. Have Definite Goals Prior to beginning any relationship, it's critical to set goals in order to achieve successful influencer marketing. Specify the results you hope to attain and the measurements you'll use to gauge the campaign's success. Think about the campaign's goals, including any for boosting sales, cultivating consumer loyalty, or raising brand exposure. Choose the key performance measures that are in line with your objectives, such as post engagement, website traffic, or conversions. By evaluating the results of your campaign against these KPIs, you can make the required corrections and improve your tactics. Establish a Relationship Establishing a solid relationship with potential brand influencers is crucial after you've identified them. Create individual communications that demonstrate your sincere interest in their work to start doing this. Examine their audience and content to better understand why you think they would complement your brand. Also, you may offer them exclusive discounts or invite them to exclusive events. Additionally, it's critical to pay attention to their comments and take their recommendations into account. You'll express your gratitude for their labour by doing this, which will also improve your friendship with them. Incentivise the Trade Giving influencers rewards can encourage them to collaborate with your brand. These incentives could be free goods or services or non-cash rewards like commissions or payments. Consider what would be most valuable to the influencer and what is within your budget when selecting the type of incentive. Moreover, think about providing rewards for finishing projects on schedule or meeting specified objectives. Influencer collaboration can also be encouraged by offering special discounts or unique content. Monitor the Engagement and Performance You must monitor the results of your influencer initiatives to make sure they are successful. Monitoring measures like post reach, interaction, website traffic, conversions, and the total number of followers will help you achieve this. You can determine which techniques are effective and which ones require modification by examining this data. The quantity of likes, comments, and shares that your influencers' posts receive is another indicator of how well-received their content is. Use this data to ascertain the kind of material that is most popular with your audience and change your future campaigns accordingly. Also, it's critical to respond right away to any critical remarks. Overall, monitoring the results of your influencer efforts can assist you in streamlining your tactics, expanding the audience for your business, and boosting revenues. Revaluation and Feedback Keep an eye on the effectiveness of your influencer initiatives to determine which tactics are producing the most notable effects. Test out various content and campaign kinds to see what resonates with your audience the most. To stay ahead of the curve, follow the most recent trends and make the required modifications. It's crucial to be sincere and constructive when offering influencers feedback on the content they create. Start by acknowledging what they did well and then move on to areas where they could improve. Provide detailed suggestions for improvement in line with the goals and values of your brand. Give them advice on how to change their strategy to produce content that performs better, for instance, if their work isn't in line with your brand messaging or isn't connecting with your target audience. Remember to be respectful and tactful in your approach. Influencers are creative professionals who take pride in their work, so if you give them feedback in a courteous and thoughtful way, they will be more inclined to accept it favourably. In Conclusion When used effectively, influencer marketing can be a potent tool for brands looking to reach new audiences and broaden their reach. In order to increase engagement, sales, and brand loyalty, brands may leverage the authority and trust that the proper influencers have gained from their followers by working with them. Yet, rigorous preparation, investigation, and execution are necessary for an influencer marketing campaign to be successful. To produce real, engaging content, brands must choose the appropriate influencers for their niche, set up precise goals and KPIs, and develop strong relationships with those influencers. At Saffron Edge, we are aware of the potential of influencer marketing and have the know-how to assist you in creating and implementing an effective influencer campaign that produces tangible outcomes. Our team of professionals can assist you in finding the ideal influencers, creating powerful content strategies, and tracking and analysing your outcomes, whether your goal is to raise brand awareness, boost sales, or foster customer loyalty. So get in touch with us right away if you're ready to step up your influencer marketing. ...
read more
5 Things you must do on Facebook for your Dental Practice
For decades, dentists built their practice by relying exclusively on reputation and word of mouth marketing. But today, most of their audience is on social media platforms. Facebook alone hosts billions of users. PEW research suggests that 70 percent of the Facebook users visit the site on a daily basis, which is why it has become an important platform for many marketers. Source: Pewinternet The dental industry is predicted to be worth around $36.8 billion by 2021. If your practice wants a share in the profit, it must include Facebook in its marketing plan. There are various ways to attract, retain and ultimately market to your patients on Facebook. This article will help dentists who need a little push in their Facebook marketing efforts. Let’s get started! Why Does Facebook Marketing matter for Dentists? Facebook is the most popular social channel for marketers. It alone drives nearly 25 percent of social media referral traffic. Here is why you should focus on Facebook for your dental practice. Facebook helps in earning patients’ trust: Since the boom of social networking sites, many dental practices are rightly seeing the power of being active on Facebook, Twitter, and Instagram. Dentists are in a different position than many other industries when it comes to marketing on Facebook. Dentists have to build trust and earn a patient’s confidence to convince them for an appointment. Facebook offers the ultimate way to build relationships with your potential customers. Helps you remove stigmas associated with dental visits: There is a certain fear and anxiety associated with dental visits, and Facebook can be used to convince your patients that you deliver a pain-free experience. You can remove the stigma around visiting a dentist through light-hearted Facebook content. Facebook gives you the platform you need to connect with prospects and remind them that you are all about people, not just teeth. It helps people find you online: Imagine a potential new patient looking for a new dentist in your area. He checks your Facebook page with convincing photos and testimonials that compels them to head to your website. Facebook makes it a lot easier for people to find you online. The quality content instills confidence in new patients and helps old ones to stay in touch with your practice. 5 things to do on Facebook for successful dental practice: Getting the most out of Facebook for your practice can be challenging. But don’t worry. Here we present the 5 things that you must do to get yourself on the right track with Facebook. Create a Facebook page: Facebook is the largest social media platform in the world with billions of active users. For dentists, it is easily one of the most important social media platforms to grow their practice. Every dentist needs a Facebook page to connect with their patients, prospects, and fans. Here is everything you need to know to make and optimize your Facebook page for your practice. Building a Facebook page: Setting up a Facebook page for your practice is a free and simple process. If you have just started, all you need to do is follow these four steps to create your Facebook dental page. Go to the Facebook page creation page. Choose the right option for your dental practice on that page. Enter your business category and contact information. Upload an appropriate profile picture and cover photo for your Facebook page. Add a short description of your practice Optimize your page: After setting up your practice Facebook page, you need to include all the elements and additional tips on the page to get the most out of it. Verify your Facebook page: Verification adds a small gray checkmark to your Facebook name. It tells people that you are an authentic business. It also improves your page ranking in Facebook search results. Here’s how to verify your page: Go to Settings at the top of your page Click Page Verification from General Click ‘Verify this Page,’ and then click Get Started Click ‘Verify this Page with documents.’ You can also verify your page by entering your business phone number, your country, and language. Get a verification code by clicking Call Me Now Enter the verification code and click Continue Fill out your About section: Enter information about your practice in the About section of your Facebook page. Include your business contact number, address, website URL and business hours. Try to provide your location on Google Map if possible. This makes it easier for new patients to locate you. Add a call to action: The call to action button appears next to your page’s Like button. Facebook allows businesses to choose from a variety of call to action buttons, including options such as ‘Call now’ and ‘Book now.’ This makes it easier for prospects to call you directly from their mobile devices or schedule an appointment with a few clicks. Post good content: Posting quality content regularly is a challenging task and requires a lot of dedication. Facebook is a community-oriented platform where users will engage with valuable information if it is presented in an easy-to-digest manner. Keep patients educated about dental health: People appreciate posts that provide valuable information and tips on maintaining a healthy lifestyle. Engage your patients and prospects through education posts about dental health. Stir their interest through content that not only promotes your expertise but shows that you care about the overall well-being of your patients. Post about your office team members: Since Facebook is a social networking site, people love to connect with others and learn their personal bits of information. Try to share details about your practice, your dental office, and team members. Sharing posts about your team members remove patient’s anxiety and bring them closer to your practice. Engage with fun facts: Take the time to look for fun dental facts that will engage your followers. Content that put a smile on your patient’s face is also helpful in building loyalty. Sharing a fun dental fact, a quirky tip or anything that your patients find interesting compels them to share it with their own community and provides you the opportunity to reach to a wide range of audience and gain new patients. This can be an effective way to widen your customer base. Set a posting schedule you can follow: Following a posting schedule is easily said than done. Posting content regularly is important when it comes to engaging prospects on Facebook. As a dentist, your time is valuable. You will be busy helping your patients and running your practice. Make sure you plan a reasonable Facebook posting schedule and commit to it. Showcase your services: Don’t just ask people to buy your product or services on Facebook. Instead, show them the value your services have provided to patients. Promote and showcase your services by highlighting the people using it to show real-life results. Share about recently completed successful cases and post ‘before and after’ pictures, so that prospects can see your work. It is the best way to promote yourself on Facebook without pushing people away. Promote your involvement in community events: If you are doing some good work for your community, share it with your followers on Facebook. Let them know about your involvement in community events. It provides your patients and prospects an opportunity to connect with you through a common cause. You also build a good reputation when people see the work you do beyond your practice. Run Facebook ads: Facebook allows dentists to post highly targeted ads about their practice. Ads published on Facebook has the potential to reach thousands of active users. There are over 4 million advertisers currently cashing in on Facebook’s ad network to reach their target audience. Facebook has access to personal information about users and knows more about them than any other social media network. They know their age, location, income, interests, family status, etc. which make Facebook ads highly successful. To create successful ads on Facebook, make sure you follow these important steps. Improve your message: Before starting a Facebook ad campaign, be sure your content has an objective. Tailor your Facebook ads according to the interests of your target audience. Know who to target and what you have to say. A Facebook ad campaign for a dental practice should focus on: Spreading awareness about your dental practice Showing potential patients what makes your practice unique from others Introducing a new dentist or another team member Talking about the value that your service provides to patients Highlighting the patient’s testimonials Promoting a specific dental procedure Sharing a business milestone If you know the purpose of your ad, you will be in a better position to decide your target audience and what to say to convince people to take a specific action. Improve your ad targeting: After you know the purpose of your ad, it is time to decide your target audience. Target your ad to people who will likely resonate with the message and take action. The following tips will help you in targeting the right people to achieve your goals. Target lookalike audience: If building awareness about your dental practice is your goal, you might want to target an audience whose interests are similar to your current patient population. Target current patients: If your aim is to fill spots left open by last-minute cancellation, target your current patient population. Because they are more likely to respond to the ad, as they already know your practice’s culture. A better practice to lure patients into an appointment is by offering a discount or a free upgraded service to the first person who responds. Target retired people: If you are advertising dental savings plans, targeting retired people will be your first bet. These people no longer have any dental insurance and will likely take action Retargeting: If you want to get maximum people into your sales funnel, the best people to target are the ones who have been to your website. Target them with an ad that gives them a call to action to download free content or a free consult based on their interests they’ve shown on your website. Improve your visuals: Photos and videos engage and drive more traffic to your website and result in more actions. Once you know the purpose of your Facebook ad and your target audience, you can try different versions your copy and check which version looks best. This can be done by creating a split test in Facebook’s ad manager. Split-testing ads is a powerful way to improve your results and lower your advertising costs. The split-testing ad makes it possible to know what words or visuals will resonate at a given time. To split-test an ad, you need to create an ad and duplicate it. Then you need to replace the text, image, or video, and submit it. Create Facebook groups Facebook groups are a great way for engaging your prospects and past patients. It also allows you to connect with peers, potential partners, and customers. Create a private Facebook group for regular patients: Create a private Facebook group and offer access to your patients as part of a program. Regular patients would like to work more closely with you and connect with the like-minded people in a similar position. People must buy and request to join. Create a public Facebook group for subscribers: Allow people to access this group by signing up to your newsletter or email list. Promote this group as much as possible to attract new people. It is important to engage the members regularly if you want to turn them into customers. Convince the members by showing you’re your work first hand. The people on your email list are considered a higher quality leads and are likely the prospects to take action. Analyze the insights: An important and powerful tool that allows you to measure the performance of your business page is Facebook Insights. Facebook analytics enable you to understand who your most engaged audience is and what type of content is driving the most traffic to your page. Unfortunately, most dentists overlook it because they don’t know which metrics they need to pay attention to. To better understand Facebook insights, go to your dental page and click insights. You will end up on your dashboard with many sections. These sections include: Overview: It gives you a view of everything that has happened on your page in the last. The three important measures you should focus here are page likes, post reach, and engagement. Source: Hootsuite Visits: This section allows you to see how many people are visiting your page and where they are coming from. The important metrics in this section are the Page and Tab visits and External Referrers. Posts: This section provides you data about your page followers and when they are online. It also helps you to analyze how your posts are performing based on average reach and engagement. Another important metric to focus on in this section is the Top posts from the pages you like. It is a great way to keep track of your competitors and how they are reaching the audience. Source: Hootsuite People: This tab on your dashboard lets you get to know your audience better by looking at three important metrics. They include Your Fans (who is liking your page, their age, location, gender, language, etc.), People Reached, and People Engaged. Facebook analytics tips: Once you have a good understanding of Facebook page insights, these tips will help you get the most out of it. Check back often Download the Facebook Pages Manager app Request an easy-to-find page URL Update relevant info Download your data These tips will allow you to track the success of your dental practice marketing on Facebook easily and efficiently. ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.
Subscribe now
Outshine Your Competition Faster
Drive measurable growth through comprehensive, data-driven digital marketing strategies.
Talk to Experts