11 Key growth metrics for SaaS businesses
Dec 08, 2023
10 min read
Sustainable growth for SaaS companies depends on mastering the art of understanding the SaaS key metrics. Identifying and utilizing these indicators are most important for success.
This blog will look at the most important SaaS performance metrics, including Customer Acquisition Cost (CAC), Activation Rate, Retention Rate, and Customer Lifetime Value (CLV). These metrics are interconnected with each other and are very useful when evaluating the health and progress of a SaaS business. How can you calculate each metric? What are their significance, and how do they influence one another?
Recognizing the impact of these metrics is a basic but crucial step. In this discussion, we'll navigate the key metrics for SaaS companies that shape their growth trajectory.
What are Saas metrics?
SaaS or Software as a Service metrics refers to key performance indicators (KPIs) and measurements used to evaluate the performance, efficiency, and success of a SaaS (Software as a Service) business performance model. These key SaaS metrics help measure various aspects of a saas marketing in a startup, providing valuable insights into its growth, user satisfaction, and overall health.
11 SaaS Growth Metrics to Measure Your Success
In the current state of the market, there are several metrics that analyze your SaaS business. Still, it’s essential to understand that not every metric is a good indicator of the growth of the SaaS.
While it’s important to understand and utilize some of the best metrics to help you analyze and track your growth. Here are some of the most important key metrics you need for your SaaS growth:
1. Activation Rate
The activation rate is a super significant number for businesses in a b2b saas marketing strategy– it helps us determine how many people use our product. It shows the percentage of users who start using the product as intended, not just signing up and forgetting about it.
To calculate the activation rate, we look at how many people signed up and how many of them started using the product. The formula is:
So, it's not just about getting people to sign up; it's about getting them to use and engage with the product. One way to increase the activation rate is by giving new users a personalized introduction to the product. This helps turn signups into active users who stick around.
2. Customer Acquisition Cost (CAC)
When a business has to acquire Customer, the cost is Customer Acquisition Cost (CAC) is the expense of acquiring a single customer. It serves as a valuable metric for measuring the success of marketing strategies and determining the return on investment (ROI).
To calculate CAC, you need to keep tabs on the number of new customers acquired over a specific period and ensure accurate sales and marketing expenditures tracking. Else we will lose the customers which we have gained. The formula is straightforward:
For emerging businesses, CAC is an important factor in assessing the acquisition's value and making informed adjustments for the future.
When considering the total amount spent on sales and marketing, various components need to be considered, including:
- PPC or Social Media Ads
- Salaries of team members
- Subscription costs for marketing tools
- Costs associated with content creation, such as blogs, design, and video
- Expenses related to agencies
3. Customer lifecycle value
Customer Lifecycle Value (CLV) is like figuring out how much each customer is worth to your business over time. It lets you calculate the average amount a customer spends on your product during your relationship.
To find CLV, you take how much money a customer gives you in a year, on average, and divide it by how long they usually stick around. The formula is:
If you are just starting your business, CLV helps you with calculations and see if your plan will make money. It's a tool for established businesses to tweak their strategies, finding ways to get more from each customer while spending less to bring them in.
4. Average revenue per user
The average revenue per user (ARPU) signifies the average revenue generated from each customer. This metric indicates a product's profitability and is calculated as:
Calculating and understanding ARPU is fundamental for gaining insights into how well a product is performing in generating revenue from its user base.
5. Monthly recurring revenue
Monthly Recurring Revenue (MRR) is like the money a SaaS business can rely on getting every month because they usually get paid through subscriptions. To find MRR, you just multiply the total number of paying customers by how much each customer brings in on average (ARPU).
For businesses with subscriptions, keeping a close eye on the money coming in each month is super important. MRR helps them see how much income they can expect regularly. It is an easy way to track and compare revenues month after month and encourage subscription upgrades by highlighting advanced features, identify cross-selling opportunities for additional value, introduce customizable add-ons to meet specific user needs, implement referral programs for client advocacy and revenue growth, and prioritize customer success to enhance satisfaction, reduce churn, and expansion revenue
6. Annual recurring revenue
Annual Recurring Revenue (ARR) builds upon the Monthly Recurring Revenue (MRR) concept and assesses year-over-year growth. While MRR is great for understanding monthly fluctuations, ARR provides a broader view, allowing you to evaluate your entire year.
It can be calculated as:
Comparing ARR from one year to the next gives you insights into your business's stability and overall performance. Since MRR can vary month by month, relying solely on it might not capture the whole picture. ARR offers a more comprehensive understanding of how your business is doing over the long term. It is a valuable tool for measuring performance.
7. Customer churn
Churned customers can be calculated by the percentage of customers who discontinue their association with your company within a specified timeframe. While it's not the most enjoyable metric, businesses must address it especially using the saas marketing playbook. The churn rate can be calculated using the formula:
The goal is to keep this rate as low as possible by consistently engaging users and delivering ongoing value. For instance, companies like Loom proactively manage churn by sending email tutorials showcasing new features to keep existing users involved and satisfied.
8. Revenue churn
Revenue churn measures the reduction in revenue stemming from the loss of existing customers. It's calculated as:
Many experts consider revenue churn a more updated metric than customer churn as it directly reflects the financial impact. To gain a comprehensive understanding of business churn, evaluating revenue churn and customer churn together is recommended. This dual analysis provides a broader view of how customer departures impact the customer base and the overall revenue.
9. Active trials
Active trials are a valuable metric, especially for businesses employing a freemium business model. This metric is a solid indicator of the effectiveness of your marketing spend strategies, mainly when experimenting with different messages.
The calculation for active trials is as follows:
Active Trials = Sum of all active subscriptions during a period
This increase in this number from one period to another suggests that your efforts yield positive results. Identifying what precisely contributes to this growth is crucial for ongoing business development. Not monitoring your active trials leaves you wondering about the success of your client acquisition venture.
However, it's important to interpret active trials with caution. It's not just about creating accounts; you want to ensure that users actively engage with your product. Simply having an account doesn't necessarily equate to genuine product usage.
10. Customer Engagement Score
A customer engagement score is a measure that shows how much a customer interacts with a business's product or events. The score depends on what actions count as engagement, which can vary.
To figure out the score, you assign weights (how important an action is) to different engagement actions and multiply them by how often those actions happen:
Customer Engagement Score = (w1*n1) + (w2 * n2) + … + (w# + n#)
Here, 'w' is how much an action matters, and 'n' is how often it happens.
For example, some businesses try to bring back users who could be more active by reaching out through emails. Pitch does this well with its email marketing strategy. A higher engagement score usually means customers are more involved and interested in what the business offers.
11. Trial conversion rate
Converting free trials into paying subscriptions is a challenging task for SaaS marketing. To understand what is saas marketing, you need to monitor the conversion rate is a valuable strategy to stay proactive and work towards improvement.
A target conversion rate of 25% is advisable for long-term success, and exceeding 30% is commendable; consider it a perfect job. Keeping a close eye on how many users transition from free trials to paid subscriptions provides insights that can guide efforts to enhance this crucial aspect of the business.
Conclusion
The list of SaaS growth metrics is vast and they align to the saas marketing funnel, but it’s wise to look for the best key metrics to lead your SaaS business to the top. The metrics we've discussed are like your guide, helping you track and take your business in the right direction.
If you want more help figuring out which growth metrics are perfect for your business, connect with Saffron Edge. At Saffron Edge, a Saas website design agency, we can guide you in customizing a strategy that perfectly fits your needs and also on the development end, we can help you in providing the best website designs for your Saas business.
Connect with us today; let us do the work!
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Key Metrics D2C Businesses Should Track On Amazon To Boost Their Sales
According to Statista, the monthly mobile audience on the Amazon marketplace app is around 98 million! It is no surprise how popular Amazon has become among customers. According to a survey by Feed Advisor, from a sample size of 2000+ customers from the United States of America, around 89% of the shoppers say that they are more likely to purchase items from Amazon over any other eCommerce website. There’s no denying that this marketplace has gained immense trust among online shoppers. Currently, the marketplace boasts a high percentage of loyal and repeat customers. Winning consumer trust is the foundation of building a successful business, especially when selling online. Today, direct-to-consumer brands need to be consistent and honest with their product experiences, even on Amazon. Being an e-commerce business owner is not easy in this digitally growing world. As an e-commerce business owner, you need to make sure that wherever you are selling, be it Amazon or your website; you have the metrics of your e-business in control. It is essential as a business owner to have complete knowledge of products, marketing strategies, and digital presence. Metrics can be tough to decipher and decode. It is essential to know which ones to focus on and improve. It is also necessary to know which metrics would take businesses far and which ones can be ignored. As a seller, you should put your time and effort into giving you significant results and helping your business the most. Amazon metrics work the same. While there are multiple Amazon metrics, most sellers do not know which ones to use and how. Before we move on to the critical Amazon metrics, it is essential to understand what Amazon metrics are. What are Amazon metrics? One of the significant advantages of Amazon Performance Metrics is that it helps businesses to work towards enhancing consumer satisfaction and significantly improves the customer experience of products on Amazon. Amazon metrics help sellers come off as high-quality and allow customers to assess the quality of products and the sellers. Amazon metrics help increase sellers' sales and help them increase ranking and general visibility on the Amazon website. These metrics help sellers know what they might be doing wrong and what must be done right. Source: Pexels Amazon metrics can help you identify what can be improved to strengthen your Amazon account and help form better marketing strategies and achieve high consumer satisfaction. Following Amazon metrics ultimately would help sellers in increasing profits and sales. It also allows sellers to get into selling in private and gated categories. As a seller follows Amazon metrics to sell, it becomes easier to satisfy consumers and be an Amazon-appropriate seller. It also increases the chances of selling specific products. It is not easy to get Amazon to approve you, like electronics, food, beauty, and health. Amazon's performance metrics affect sellers' sales and their reputation on Amazon in general. If an account has to be restored and is in talks of being suspended, the seller's metrics are taken into account while making a decision. Sellers need to understand and check Amazon performance metrics regularly to keep up with the product sales statistics, track the business on Amazon, and work on and improve in the areas where the sellers lack. Ultimately, Amazon's performance metrics take sellers a long way forward along with increasing their sales. Amazon metrics ensure the long-term stability of sellers with Amazon. Individual and pro sellers can both benefit from Amazon's performance metrics. What are some key Amazon metrics to help the sellers? As Amazon metrics can become the defining point in continuing business with Amazon, let's look at some key Amazon metrics. Unit Session Percentage Rate The Unit session percentage rate is a widely used term for conversion rate. It is the number of people who – out of all the people visiting your product on Amazon – actually end up buying the products. In simpler terms, it means the number of people you can convert into buyers out of all the potential buyers that end up landing on your product. A high Unit Session Percentage Rate would mean more people are buying your product, which indicates that your product listing is well-done and your product is coming out to be attractive to the customers. On the other hand, a low conversion rate would indicate that you need to improve your listing and add more pictures or content to sell your product better. A high conversion rate leads your products to move up the pages and receive a high ranking. Pre Fulfilment Cancellation Rate The pre fulfillment cancellation rate refers to the number of customers who cancel already placed orders without being fulfilled. Sellers must ensure that the products listed for sale are stocked and present in the inventory. Otherwise, if a customer places an order and the seller fails to acquire and send it, the order would have to be canceled before delivery, and this hampers your credibility. The maximum pre fulfillment cancellation rate for Amazon is 2.5%, and if a seller keeps doing the same and the rate rises above this, Amazon considers such businesses to be unreliable. Best Seller Rank Every product listed for sale on Amazon has a Best Seller Rank. It is the number of units a product has sold compared to all the other products in a particular category. Hence, number one rank would mean that that specific product has been sold the most in a category, rank two means that that product has been sold the second most in the category, so on and so forth. Source: Pexels Best Seller Rank is one of the most critical metrics; it explicitly shows the number of units a product sells compared to its competitors. A low best seller rank – which is good – means that the product would receive high traffic, and the seller can use this traffic to increase the number of customers. Inventory Dispatch Rate Inventory dispatch rate only affects those Amazon sellers who keep an inventory with Amazon to sell further and dispatch the products. Inventory dispatch rate keeps track of how well a seller maintains their inventory with Amazon. A few things to keep in mind to maintain a healthy inventory dispatch rate is that the inventory should neither be overstocked nor be understocked, especially during peak sale seasons. It leads to the inventory dispatch rate falling. Another essential thing to remember is that problems with product listings can hamper the sale of a product, which leads to a decrease in inventory dispatch rate. Order Defect Rate Order defect rate is another crucial Amazon metric to take care of. It is the number of people who are dissatisfied with your product or unhappy with the delivery. Amazon tracks order defect rates very closely and takes them seriously. There are three order defect rates: A-to-Z guarantees claim rate, Credit card chargeback rate, and Negative feedback rate. Amazon has laid down guidelines to decide what claims are against a seller's order defect rate and hold sellers accountable and responsible for defects in their products. The order defect rate is calculated based on all the customers that a seller has sold to in the last 60 days, and if the rate is over 1%, then Amazon is likely to suspend or deactivate such business accounts. Buyer Seller Contact Response Time Contact response time refers to the number of messages that a seller replies to, of the consumers, within 24 hours of receiving the messages. Amazon requires sellers to respond to the customers within 24 hours of receiving the message, and if the sellers take longer than that, it would have a negative response on the contact response time. No matter what the day is, the 24 hour response time is a standard that Amazon follows to deliver good customer service, and Amazon expects sellers to follow the same. Hence, sellers must regularly check customer messages and respond to them to stick with Amazon's contact response time. Get In Touch Saffron Edge can help your business utilize consumer data and metrics to target relevant shoppers. Our Amazon marketplace strategies are developed to lower your ACOS and boost your ROAS. Contact our experts today to know more! ...
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Best SaaS Marketing Campaigns for Inspiration
In the ever-evolving landscape of Software as a Service (SaaS), the role of effective marketing cannot be overstated. SaaS marketing is a nuanced approach tailored to promote software solutions predominantly through online channels, serving as the linchpin for brand visibility and customer acquisition. This Guide to Digital Marketing Strategy delves into the nuanced differences between SaaS marketing strategies and campaigns, shedding light on their scopes, timeframes, and essential components. Additionally, it presents a comprehensive list of 11 exemplary SaaS marketing campaigns to inspire and guide marketers navigating the fiercely competitive landscape. Understanding the Divide: Strategy vs. Campaign A SaaS marketing strategy is a comprehensive, long-term plan that specifies how a firm will communicate, engage, and connect with its intended audience. This strategic blueprint spans months to years and incorporates various elements, including business operations, goods, services, brand identity, and customer interactions. It is a foundation for the SaaS brand's overall strategy and market positioning. In contrast, a SaaS marketing campaign is a targeted, focused effort aimed at certain market groups. The best Saas marketing campaigns have a well-defined lifetime and objective and are intended to create immediate results. These objectives are quantifiable using SaaS marketing data, allowing for evaluating the campaign's efficacy within a given timeframe, unlike a plan's more significant and long-lasting character. SaaS Marketing Landscape: In the dynamic SaaS marketing landscape, the worldwide industry is expected to grow from $130 billion in 2021 to $716 billion by 2028. This significant expansion increases competition for client attention, necessitating mastery of SaaS marketing. Navigating this changing landscape necessitates a thorough awareness of new trends and successful techniques. This article acts as a guide, throwing light on crucial playbooks and tools that enable organizations to develop profitable SaaS marketing strategies in the face of fierce competition. As firms compete for dominance in this lucrative industry, implementing creative tactics and using important insights is critical to surviving and thriving in the growing SaaS environment. Inspiration from the best SaaS Marketing Campaigns: Zapier: Zapier systematically increased traffic by generating 25,000 landing pages, each properly optimized for Google rankings for their Saas marketing campaigns. This rigorous SEO strategy increased exposure and established Zapier as a go-to solution across various online channels, displaying unrivalled search engine optimisation skills. Holded: Holded executed a spectacular Black Friday Blitz, boosting user acquisition with an appealing 50% offer for six months. This aggressive strategy accelerated user growth and resulted in an outstanding increase in Monthly Recurring Revenue (MRR), demonstrating the power of well-timed promotional campaigns. Zoho: Zoho attained user acquisition excellence through the power of referrals. Zoho used a deliberate referral campaign to give five free user accounts, increasing its reach within relevant networks and highlighting the importance of word-of-mouth marketing for its saas marketing campaign. Pitch: After receiving finance, Pitch systematically increased brand awareness with elegance. Introducing a brand awareness PR campaign resulted in a compelling narrative, connecting with audiences via a CEO-led video presentation and cementing Pitch's position in the competitive market. Userlist: During the epidemic, Userlist made a praiseworthy gesture by offering founders essential assistance through the "Help Founders" campaign. Userlist displayed empathy and connected with the entrepreneurial community by cooperating with podcasts and delivering free advertising spaces to SaaS startups. HubSpot: HubSpot developed industry authority through content expertise, making it a go-to resource for SaaS marketers. The development of comprehensive inbound marketing automation content cemented HubSpot's status as an informational powerhouse, instilling confidence and credibility in its target audience. MailModo: MailModo used interactive lead-generating emails to illustrate product benefits in a new way. MailModo used engaging components in their email marketing to present consumers with a brief product demo, effectively capturing their attention and creating a memorable user experience. Wistia: Wistia increased brand recognition with an audacious video experiment. The documentary series "One, Ten, One Hundred" looked at the influence of varying budgets on marketing films, providing a fresh and fascinating viewpoint that connected with consumers and helped Wistia stand out in the crowded video marketing industry. MailChimp: MailChimp cleverly increased organic search traffic by generating interest using campaigns such as 'MailShrimp' and 'JailBlimp.' These funny and interesting campaigns resulted in over 67 million organic searches, demonstrating MailChimp's ability to convert curiosity into engagement and brand awareness. TypeForm: TypeForm demonstrated its product capabilities in a cinematic style by creating a movie called "LockedIn." This novel method displayed the capabilities of their video discussion platform, VideoAsk, and engaged consumers with an engaging plot, successfully combining entertainment and commercial marketing. Bungalow: Bungalow intentionally improved SaaS Marketing SEO by including detailed city advice on the most significant neighborhoods in cities. This insightful material increased Bungalow's search engine presence and established the brand as an expert in the sector, responding to the demands of potential clients looking for thorough information about their ideal living spaces. Best Methods to Promote a SaaS Product Technical SEO: Technical SEO for SaaS drives targeted traffic, facilitates immediate sales and is excellent for long-term brand building. PPC (Pay-Per-Click): Quickly generates traffic and is famous for SaaS brands aiming for quick returns. SMM (Social Media Marketing): Ideal for casual and direct interaction, effective when coupled with SaaS marketing automation tools. Affiliate Marketing: Offers a "lazy" approach, eliminates business risks, and streamlines marketing efforts. Email Outreach: Used with other channels, yields solid results with a robust SaaS content marketing team. Podcasts and YouTube: Enhances brand awareness and authority within the industry by utilizing both platforms. Measuring the success of SaaS marketing Measuring the success of SaaS marketing is multifaceted, with SaaS brands employing a range of key metrics to gauge performance and refine their strategies. The effectiveness of marketing efforts is evaluated through a strategic lens encompassing vital indicators, ensuring a comprehensive understanding of the overall business health. Customer Acquisition Cost (CAC): This metric delves into the resources expended to acquire a new customer. Calculated by dividing total acquisition costs by the number of acquired customers, CAC provides invaluable insights into the efficiency and sustainability of customer acquisition strategies. Customer Lifetime Value (CLV): CLV assesses the total revenue a business expects to generate from a customer throughout their entire relationship. By comparing CLV to CAC, SaaS marketers can ascertain the long-term profitability of their customer base, informing decisions on resource allocation and retention initiatives. Customer Churn Rate: The churn rate reveals the percentage of customers who discontinue their subscriptions within a given period. A low churn rate indicates customer satisfaction and loyalty, emphasizing the need for robust customer retention strategies. Recurring Revenue: The lifeblood of SaaS models, recurring revenue signifies the predictable income generated from subscription-based services. Monitoring this metric allows marketers to gauge the stability and growth potential of the business. Net Promoter Score (NPS): NPS measures customer satisfaction and loyalty by gauging the likelihood of customers recommending a product. A positive NPS indicates a strong advocate base, contributing to organic growth and brand advocacy. Signups to Paid Conversions: Tracking the conversion rate from free signups to paid subscriptions provides a clear picture of the effectiveness of onboarding processes and the value proposition communicated to users during the trial phase. Customer Engagement Score: This metric evaluates the depth and frequency of customer interactions with the product. Marketers can plan SaaS Marketing Budgets and tailor engagement patterns to enhance user experience and satisfaction by assessing engagement patterns. Marketing Program vs. Campaign: Marketing Strategy (Program) Digital marketing techniques and Product marketing are an essential part of a Marketing Strategy, often a Programme, which is the overall, long-term plan that directs a company's brand image and communication activities. It includes long-term goals that apply to all aspects of the organization, including the use of digital marketing techniques and Product marketing strategies . This strategic program integrates into the company's core operations, goods, services, brand identity, and customer interactions. Its horizon ranges from months to years and involves all levels of the organization. The goal is to create a consistent and long-lasting brand story that connects with the target audience, resulting in a prolonged and effective market presence, including the effective use of the best marketing Saas strategies and product marketing strategies. Marketing Campaigns Marketing Campaigns are shorter-duration initiatives that aim to achieve specific targets within a set timeframe. While integrated with the Marketing Strategy, a campaign is a tactical effort with a clear goal. It might be focused on product launches, promotions, or seasonal events. Campaigns are quantifiable using key performance indicators (KPIs) and are important in carrying out strategic agendas. They help to drive quick results, capture attention, and respond to market changes in a timely and focused manner. While strategy lays the groundwork, campaigns that incorporate SaaS SEO strategy and SaaS content marketing examples are dynamic instruments for attaining short-term goals, assuring agility and relevance in an ever-changing marketing landscape. Best Practices for Crafting a Robust SaaS Marketing Plan Build an Impeccable Website First: Ensure your website is visually appealing and user-friendly to create a positive first impression. Establish Expert Credibility and Community Building: Share valuable insights to position your brand as an industry expert and build a community within your niche. Place Emphasis on SEO: Optimize your website for search engines to increase visibility and ensure discoverability. Demonstrate Differentiation: Highlight what sets your product apart to stand out in the saturated SaaS market. Prioritize Brand Awareness and Integrity: Implement strategies to enhance brand awareness and maintain consistent messaging and quality. Offer Freemium or Free Trial Plans: Provide a risk-free opportunity for users to experience your product before committing to a subscription. Create Informative, Personalized Product Demos: Tailor demonstrations to showcase features relevant to users' needs and pain points. Simplify Sign-Ups: Streamline the onboarding process to make sign-ups easy for potential users. Map Out Every Stage of the Customer Journey: Develop a clear understanding of your customer's journey and implement marketing strategies for each stage. Cultivate and Repurpose Customer Testimonials and Reviews: Leverage cheerful customer Conclusion: In the rapidly expanding SaaS industry, distinguishing between marketing strategy and campaigns is critical. SaaS marketers receive the finesse required to navigate competitive waters effectively by learning about effective tactics, critical analytics, and inspiration from real-world campaigns. Working with specialized SaaS Content Marketing Agencies also provides businesses with the expertise they need to create and execute effective Inbound marketing for SaaS. As the SaaS market evolves, the combination of precisely developed broad strategy and compelling campaigns emerges as the guiding compass, leading businesses to long-term success. This detailed insight helps SaaS companies keep on top of industry trends and actively change their trajectory for long-term success in this dynamic and fiercely competitive environment. ...
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Facebook essentials for a safer community
Social media applications, especially Facebook, have become crucial to mark your presence in the digitally powered world. However, our digital presence is somewhat affecting our real-life presence and sense of reality. The line between the real and online world is increasingly thinning. Platforms like Facebook have helped the community and world grow multifold, there are certain values and convenience to their services. Although, the convenience has led to some people using it for callous means. Now, this where it becomes important to understand why were these platforms established and how can we contribute towards building a safer community online. Facebook for the world Facebook has been on the road to transformation for well over ten months now. They have made several changes to their core functions designed for marketing ease. These changes were made keeping in view the recent scandals and strive towards better transparency, privacy, and user experience. Some of the changes that significantly altered the Facebook universe are- Content recognition algorithms Facebook has changed its content recognition algorithms to shift its focus toward meaningful interactions. The focus has been shifted from generic brand content to content generated by the friends of a user. This has changed the marketing dynamics on Facebook notably. Brands are now bidding to generate more user engagement to get their posts trending. Another plus of sophisticated content recognition algorithms is that it’ll help in filtering spams like clickbait. Limit number of ads run by a page Facebook has decreased the number of ads a page can run simultaneously. Although a considerable change, it will only affect a small percentage of pages because the upper limit is still pretty high. Most of the pages, as claimed by Facebook, will not even notice the change. However, this has increased the power of content by getting brands to focus on content efficiency and quality rather than quantity. Simply put, they have reduced the content generation limit to increase the quality of content. Features for Creator Studio Creator Studio was launched a couple of years ago and has helped a lot of content creators to map the efficiency of their content. Facebook has now launched another fascinating feature to help increase the efficiency of video content. Creators can now view the average time spent by users on their videos. They have also changed the video ranking algorithms to increase engagement. Ad disclosure This is another feature that has remarkably shifted the marketing dynamics as now users can see why they are being targeted for specific ads. This has increased the transparency in dealings and pushed consumers towards relevant content. Sponsored group posts In a possible attempt to monetize groups, Facebook has rolled out a new feature for users with active communities and groups. Users can now create brand partnership posts for active groups. The admin can collaborate with brands for a paid partnership which will help increase the ROI of the group and also increase direct revenue from it. Education feature Facebook has rolled out Education Hub to help students, parents, and teachers with educational resources. It also includes a digital literacy programme to help students with remote learning. Enhanced accessibility Facebook, already being one of the most accessible platforms is working on increasing it even more. They have debugged several keyboard commands, increased readability with scalable font, added contextual headings, and much more to enhance user experience. They have also put out several notification settings to make it easier for users to get updates from their desired pages. As rightly said by Malcolm Gladwell, “Platforms are only as socially useful as their owners want them to be.” Now, what is being done by Facebook to counter the threats to humanity? They have placed policies to combat harmful conduct, they are using advanced tech to monitor feeds and posts to weed out the problems, and they have enabled the users to report any objectionable content. However, the problem still persists and it cannot be blamed on Facebook. It is also the responsibility of a user to take into consideration the guidelines set by the platform. It is crucial to abide by these to maintain communal harmony and peace. Facebook for us While Facebook is doing everything it can to protect us, don’t you think we should do the same to protect our community? Our community is safer and more accountable when people take responsibility for their actions and opinions. This is why it is imperative to abide by the following guidelines set by Facebook- It starts out with our profile- Always use given name or the name you use in everyday life to create an authentic profile Provide accurate information in the necessary fields. With most of our information being optional to submit, it is on the user to fill them out. In case you choose to, always put down authentic information. Create a single account- It is necessary to create only one account per person and you can create pages for your socials or businesses from your account. Never share your password with anyone or give access to your profile. Facebook accounts are non-transferable and can only be transferred or operated by other individuals after obtaining permission from Facebook. Facebook is globally available to everyone with certain exceptions put forth for the safety of an individual and the community. Facebook is accessible to all except the following- Individuals under the age of 13 or as per the minimum legal age set by the country they are citizens of. Individuals who are convicted of sexual offences. Individuals whose Facebook accounts were previously disabled due to violations of Terms and Policies of the platform. Individuals who are prohibited from using services provided by Facebook under applicable laws. It is the civic duty of every user to understand and maintain the decorum set by the platform they are active on. With increasing cases of cyberbullying, it is we who need to protect ourselves and the community. At Saffron Edge, we ensure our readers are updated with crucial changes taking place in their favourite social media platforms. Our experienced social media experts are well versed with the latest news and are constantly upgrading their marketing certifications. Ads on social media platforms like Facebook and Instagram are the future of marketing and it is imperative for all marketers to be up-to-date with their evolving guidelines. ...
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