How Brands Are Using Live Video Marketing To Increase Business Presence?
Nov 22, 2020
10 min read
With the advent of the internet, businesses from all over the world have now got many different types of content through which they can increase their business presence and the best part is using these different forms of content is pocket-friendly as well. But if you will go through the current top trends of SEO then you will notice that there is one form of content that is leading the digital platform and that is video based content.
Even if you go by the stats, you will find that most of the people on the digital platform are now preferring video based content as more than 54% of the consumers
look forward to seeing more video content from brands. But instead of being dependent only on one type of content and limiting your reach, you should start considering live video marketing as well.
The proliferation of live video began almost a decade ago with platforms like Livestream and Ustream. And now because of the features like Go Live on Facebook and integration of live mobile streaming on YouTube, live video marketing
has become a strong weapon for the modern day marketers.
Live video marketing as an inseparable part of marketing
One of the most important things to know about live video streaming is its success is totally dependent on timeliness and this is why it has slowly become one of the most used SMM techniques by businesses of all sizes and industries. And the current lockdown phase has fueled the growth of live video marketing as a crucial part of marketing.
Because of confined outings, people are now more interested in joining live sessions through live streams right from the comfort of their home. And since live video marketing is more interactive, it becomes a unique marketing approach.
To make these live streams more engaging and polished, many brands are using tools like an online video cutter to edit and refine their video content before or after live sessions.
Nowadays, brands are even using influencers for live videos because this is being considered as one of the most ideal ways to add value to the content so that more people will find it not only interesting but valuable and full of information.
The benefits of live video marketing
Live videos allow a brand to get connected with its audience on a human level and this type of human touch and interaction is not available in any other form of content used on the digital platform. There are other many benefits of live video marketing and we have mentioned some of them below.
Better engagement
According to a recent report, it has been found that 80% of the consumers
will be more interested in watching a live video than reading a blog from a company. Since video based content is visually more appealing and easier to grasp, people prefer it more than any other form of content.
Wider reach
Through live videos, you can get connected to millions of people and this is why its reach is better than all other forms of marketing. Because of better reach, you will also have better brand awareness. And since there are no geographical restrictions in live videos, you will never be confined to a certain type of audience base. This is why live video marketing is used to spread awareness about new products and services.
Improved customer relationship
Since you will be interacting with your customers in real-time and on a human level, you will be able to build a better customer relationship. It has been seen that live video marketing proves to be more effective in building trust and loyalty among customers in comparison to all other forms of marketing. No other form of marketing allows you to interact with your customers personally. So, even if you are looking forward to improving customer relationships, you can use live video marketing.
Better conversion rates
If you will use live video for your firm then you can easily demonstrate your product instead of moving through the step-by-step process which begins with first explaining how your product works or how it is different from others. So, this way, you can directly show your products to your potential customers and thus you will have higher conversion rates. Even 70% of the marketers out there believe that live video is much better at improving conversion rates than all other forms of marketing.
How live video marketing is being used?
Live interview with industry experts
People on the digital platform are always hungry for reliable information and you can fulfill this growing demand through live videos. If you will start doing live interviews with industry experts then it will surely make people succumb to watching videos since industry experts are trusted among the customers and they will consider them to be a reliable source of information.
By doing live interviews with industry experts, you can even work on improving the credibility of your brand, regardless of the size of your firm and the industry domain you are dealing with.
Questions and Answers with professionals
If you will go through the current social media trend then you will realize that people are more interested in watching Q&A sessions and thus it can be included as a part of your live video marketing strategy.
By choosing the right subject of discussion and by choosing the right industry expert, you can easily make Q&A sessions both informative and entertaining. You are not even restricted to a particular type of niche while organizing such sessions since it will allow the audience to get directly in touch with industry experts.
Live tutorials
You can’t make a person succumb to buying your product through colorful ad banners or catchy taglines only. The modern day consumers are always looking for a strong reason to buy your product or service and through Livestream, you can surely give those customers a solid reason. Through live tutorials of your product or service, you can easily highlight the purpose of the product and thus it proves to be highly fruitful for sales.
You should know that live tutorials have even become an inseparable part of influencer marketing as brands have started hiring experts to do live tutorials related to the product or service which makes the Livestream more reliable. But you will have to make sure that your live tutorials are not only about a sales pitch.
Live unboxing
This is one of the most common types of videos being used on platforms like YouTube by bloggers and customers are more interested in watching these types of live videos since it gives them the first look of the product. People who are crazy about gadgets and other types of products wait eagerly for unboxing videos.
But unboxing is not only limited to gadgets now as it is now being implemented to lifestyle-based products as well. So, if you are launching a new product then you can promote your product by asking one of the bloggers related to your industry to do a live unboxing of the product.
Live behind the scene
Using behind the scene live videos can be a great way to engage the audience since it will give them a view of how their brands work and function. There are many ideas to use a live video on such topics. You can give your audience base a look at the manufacturing plant or you can simply show the working culture of the office.
You can even use funny bloopers to make the audience aware about what goes behind the scene and since the customers will also be interacting with you, it will make the audience get connected with your brand on another level.
Live video marketing has slowly started gaining popularity among most of the marketers and in order to take advantage of this strong marketing tool, you will have to be aware about the basics of successful live video marketing. Make sure to include platforms like Facebook and YouTube in your live video marketing strategy and use innovative ways to get in touch with your audience in real-time.
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5 Things you must do on Facebook for your Dental Practice
For decades, dentists built their practice by relying exclusively on reputation and word of mouth marketing. But today, most of their audience is on social media platforms. Facebook alone hosts billions of users. PEW research suggests that 70 percent of the Facebook users visit the site on a daily basis, which is why it has become an important platform for many marketers. Source: Pewinternet The dental industry is predicted to be worth around $36.8 billion by 2021. If your practice wants a share in the profit, it must include Facebook in its marketing plan. There are various ways to attract, retain and ultimately market to your patients on Facebook. This article will help dentists who need a little push in their Facebook marketing efforts. Let’s get started! Why Does Facebook Marketing matter for Dentists? Facebook is the most popular social channel for marketers. It alone drives nearly 25 percent of social media referral traffic. Here is why you should focus on Facebook for your dental practice. Facebook helps in earning patients’ trust: Since the boom of social networking sites, many dental practices are rightly seeing the power of being active on Facebook, Twitter, and Instagram. Dentists are in a different position than many other industries when it comes to marketing on Facebook. Dentists have to build trust and earn a patient’s confidence to convince them for an appointment. Facebook offers the ultimate way to build relationships with your potential customers. Helps you remove stigmas associated with dental visits: There is a certain fear and anxiety associated with dental visits, and Facebook can be used to convince your patients that you deliver a pain-free experience. You can remove the stigma around visiting a dentist through light-hearted Facebook content. Facebook gives you the platform you need to connect with prospects and remind them that you are all about people, not just teeth. It helps people find you online: Imagine a potential new patient looking for a new dentist in your area. He checks your Facebook page with convincing photos and testimonials that compels them to head to your website. Facebook makes it a lot easier for people to find you online. The quality content instills confidence in new patients and helps old ones to stay in touch with your practice. 5 things to do on Facebook for successful dental practice: Getting the most out of Facebook for your practice can be challenging. But don’t worry. Here we present the 5 things that you must do to get yourself on the right track with Facebook. Create a Facebook page: Facebook is the largest social media platform in the world with billions of active users. For dentists, it is easily one of the most important social media platforms to grow their practice. Every dentist needs a Facebook page to connect with their patients, prospects, and fans. Here is everything you need to know to make and optimize your Facebook page for your practice. Building a Facebook page: Setting up a Facebook page for your practice is a free and simple process. If you have just started, all you need to do is follow these four steps to create your Facebook dental page. Go to the Facebook page creation page. Choose the right option for your dental practice on that page. Enter your business category and contact information. Upload an appropriate profile picture and cover photo for your Facebook page. Add a short description of your practice Optimize your page: After setting up your practice Facebook page, you need to include all the elements and additional tips on the page to get the most out of it. Verify your Facebook page: Verification adds a small gray checkmark to your Facebook name. It tells people that you are an authentic business. It also improves your page ranking in Facebook search results. Here’s how to verify your page: Go to Settings at the top of your page Click Page Verification from General Click ‘Verify this Page,’ and then click Get Started Click ‘Verify this Page with documents.’ You can also verify your page by entering your business phone number, your country, and language. Get a verification code by clicking Call Me Now Enter the verification code and click Continue Fill out your About section: Enter information about your practice in the About section of your Facebook page. Include your business contact number, address, website URL and business hours. Try to provide your location on Google Map if possible. This makes it easier for new patients to locate you. Add a call to action: The call to action button appears next to your page’s Like button. Facebook allows businesses to choose from a variety of call to action buttons, including options such as ‘Call now’ and ‘Book now.’ This makes it easier for prospects to call you directly from their mobile devices or schedule an appointment with a few clicks. Post good content: Posting quality content regularly is a challenging task and requires a lot of dedication. Facebook is a community-oriented platform where users will engage with valuable information if it is presented in an easy-to-digest manner. Keep patients educated about dental health: People appreciate posts that provide valuable information and tips on maintaining a healthy lifestyle. Engage your patients and prospects through education posts about dental health. Stir their interest through content that not only promotes your expertise but shows that you care about the overall well-being of your patients. Post about your office team members: Since Facebook is a social networking site, people love to connect with others and learn their personal bits of information. Try to share details about your practice, your dental office, and team members. Sharing posts about your team members remove patient’s anxiety and bring them closer to your practice. Engage with fun facts: Take the time to look for fun dental facts that will engage your followers. Content that put a smile on your patient’s face is also helpful in building loyalty. Sharing a fun dental fact, a quirky tip or anything that your patients find interesting compels them to share it with their own community and provides you the opportunity to reach to a wide range of audience and gain new patients. This can be an effective way to widen your customer base. Set a posting schedule you can follow: Following a posting schedule is easily said than done. Posting content regularly is important when it comes to engaging prospects on Facebook. As a dentist, your time is valuable. You will be busy helping your patients and running your practice. Make sure you plan a reasonable Facebook posting schedule and commit to it. Showcase your services: Don’t just ask people to buy your product or services on Facebook. Instead, show them the value your services have provided to patients. Promote and showcase your services by highlighting the people using it to show real-life results. Share about recently completed successful cases and post ‘before and after’ pictures, so that prospects can see your work. It is the best way to promote yourself on Facebook without pushing people away. Promote your involvement in community events: If you are doing some good work for your community, share it with your followers on Facebook. Let them know about your involvement in community events. It provides your patients and prospects an opportunity to connect with you through a common cause. You also build a good reputation when people see the work you do beyond your practice. Run Facebook ads: Facebook allows dentists to post highly targeted ads about their practice. Ads published on Facebook has the potential to reach thousands of active users. There are over 4 million advertisers currently cashing in on Facebook’s ad network to reach their target audience. Facebook has access to personal information about users and knows more about them than any other social media network. They know their age, location, income, interests, family status, etc. which make Facebook ads highly successful. To create successful ads on Facebook, make sure you follow these important steps. Improve your message: Before starting a Facebook ad campaign, be sure your content has an objective. Tailor your Facebook ads according to the interests of your target audience. Know who to target and what you have to say. A Facebook ad campaign for a dental practice should focus on: Spreading awareness about your dental practice Showing potential patients what makes your practice unique from others Introducing a new dentist or another team member Talking about the value that your service provides to patients Highlighting the patient’s testimonials Promoting a specific dental procedure Sharing a business milestone If you know the purpose of your ad, you will be in a better position to decide your target audience and what to say to convince people to take a specific action. Improve your ad targeting: After you know the purpose of your ad, it is time to decide your target audience. Target your ad to people who will likely resonate with the message and take action. The following tips will help you in targeting the right people to achieve your goals. Target lookalike audience: If building awareness about your dental practice is your goal, you might want to target an audience whose interests are similar to your current patient population. Target current patients: If your aim is to fill spots left open by last-minute cancellation, target your current patient population. Because they are more likely to respond to the ad, as they already know your practice’s culture. A better practice to lure patients into an appointment is by offering a discount or a free upgraded service to the first person who responds. Target retired people: If you are advertising dental savings plans, targeting retired people will be your first bet. These people no longer have any dental insurance and will likely take action Retargeting: If you want to get maximum people into your sales funnel, the best people to target are the ones who have been to your website. Target them with an ad that gives them a call to action to download free content or a free consult based on their interests they’ve shown on your website. Improve your visuals: Photos and videos engage and drive more traffic to your website and result in more actions. Once you know the purpose of your Facebook ad and your target audience, you can try different versions your copy and check which version looks best. This can be done by creating a split test in Facebook’s ad manager. Split-testing ads is a powerful way to improve your results and lower your advertising costs. The split-testing ad makes it possible to know what words or visuals will resonate at a given time. To split-test an ad, you need to create an ad and duplicate it. Then you need to replace the text, image, or video, and submit it. Create Facebook groups Facebook groups are a great way for engaging your prospects and past patients. It also allows you to connect with peers, potential partners, and customers. Create a private Facebook group for regular patients: Create a private Facebook group and offer access to your patients as part of a program. Regular patients would like to work more closely with you and connect with the like-minded people in a similar position. People must buy and request to join. Create a public Facebook group for subscribers: Allow people to access this group by signing up to your newsletter or email list. Promote this group as much as possible to attract new people. It is important to engage the members regularly if you want to turn them into customers. Convince the members by showing you’re your work first hand. The people on your email list are considered a higher quality leads and are likely the prospects to take action. Analyze the insights: An important and powerful tool that allows you to measure the performance of your business page is Facebook Insights. Facebook analytics enable you to understand who your most engaged audience is and what type of content is driving the most traffic to your page. Unfortunately, most dentists overlook it because they don’t know which metrics they need to pay attention to. To better understand Facebook insights, go to your dental page and click insights. You will end up on your dashboard with many sections. These sections include: Overview: It gives you a view of everything that has happened on your page in the last. The three important measures you should focus here are page likes, post reach, and engagement. Source: Hootsuite Visits: This section allows you to see how many people are visiting your page and where they are coming from. The important metrics in this section are the Page and Tab visits and External Referrers. Posts: This section provides you data about your page followers and when they are online. It also helps you to analyze how your posts are performing based on average reach and engagement. Another important metric to focus on in this section is the Top posts from the pages you like. It is a great way to keep track of your competitors and how they are reaching the audience. Source: Hootsuite People: This tab on your dashboard lets you get to know your audience better by looking at three important metrics. They include Your Fans (who is liking your page, their age, location, gender, language, etc.), People Reached, and People Engaged. Facebook analytics tips: Once you have a good understanding of Facebook page insights, these tips will help you get the most out of it. Check back often Download the Facebook Pages Manager app Request an easy-to-find page URL Update relevant info Download your data These tips will allow you to track the success of your dental practice marketing on Facebook easily and efficiently. ...
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What Are Instagram Chatbots and How Can They Transform Customer Engagement?
Having a business account on Instagram means constantly full of DMs and comments. But with limited resources, there’s a high chance you won’t be able to reply to all the comments, which can lead to customer loss. That’s where Instagram chatbots step in! These AI-powered tools automatically reply to messages and handle common tasks, so you never miss a chance to engage with customers. Whether answering questions or helping with purchases, chatbots do it all right on Instagram. In this blog, we’ll explain Instagram chatbot automation, how it works, and how it can benefit your business. What is an Instagram Chatbot Automation? An Instagram chatbot automation is an advanced tool that leverages AI and predefined workflows to engage users on Instagram seamlessly. It can automatically respond to direct messages, comments, and inquiries, offering instant replies, guiding users through the sales funnel, and even delivering personalized promotional content. This type of automation allows businesses to manage high volumes of interactions efficiently, nurture leads, and enhance customer engagement, ultimately driving conversions and boosting brand loyalty. By integrating Instagram chatbots as part of your social media marketing services, businesses can create more dynamic and interactive experiences, maximizing the potential of their social media presence while saving time and resources. In simple terms, an Instagram chatbot is a virtual assistant that operates within the Instagram platform and interacts with customers in a human-like manner. Types of Instagram chatbot Instagram chatbots leverage Artificial Intelligence (AI) and pre-defined workflows to automatically respond to messages, answer frequently asked questions (FAQs), provide product recommendations and even process purchases. Instagram chatbots can be used in two main ways: 1. Public replies These chatbots respond to comments on your Instagram posts. The replies are visible to anyone who views the post. The chatbot must understand the comment's context and tone to respond appropriately. While chatbots can handle basic replies, more complex or nuanced comments may require human intervention. 2. Private messages These chatbots handle direct messages sent from Instagram posts or ads. Businesses commonly use this method as it carries less risk for reputation issues. Private message chatbots can assist with the following: Lead generation and sales Customer support Automating bookings Gathering customer feedback What are the benefits of the Instagram Chatbot Automation? Instagram Chatbot Automation helps businesses boost customer engagement and streamline service. Here are some of the key advantages: 1. Instant customer support With Instagram chatbot automation, businesses can offer 24/7 support, ensuring immediate responses to customer queries, regardless of the time of day. This enhances customer satisfaction and reduces response times. 2. Cost Efficiency Automating routine interactions with a chatbot helps businesses reduce their reliance on large customer support teams. Companies can save on operational costs by handling repetitive tasks such as answering FAQs or confirming orders while providing high-quality support. 3. Increased efficiency and scalability Instagram chatbots can manage a large volume of conversations simultaneously. Whether you have 10 customers or 1,000, the bot can respond to each one instantly, ensuring all interactions are handled efficiently and without delay. 4. Improved lead generation Instagram chatbots can be programmed to qualify leads by asking specific questions and collecting necessary customer details. These leads can then be forwarded to the sales team for further follow-up. This automation streamlines the lead generation process, saving valuable time and increasing conversion rates. 5. Better engagement Instagram chatbots automate personalized messages, like product recommendations and targeted offers, keeping customers engaged and encouraging repeat interactions. 6. Increased sales Instagram chatbots can also serve as virtual sales assistants, guiding users through product catalogs, providing detailed information, and assisting with purchases directly within the chat. This frictionless buying experience improves sales conversion rates and encourages customers to purchase. What can you do with your Instagram Chatbot Automation? Instagram chatbots are versatile tools that businesses can leverage for various tasks. Here are some of the essential functions you can automate with a chatbot: Automate customer support Chatbots can be programmed to answer various questions, from product availability to shipping information. This makes it easier for customers to get the information they need without waiting for a live agent. Promote products and services Chatbots can introduce new products, share promotions, and inform customers about special offers. For example, a chatbot might notify customers about a flash sale or a new product launch, increasing engagement and sales. Generate leads Chatbots can initiate conversations by asking users questions such as “What are you looking for?” or “Can I help you find something?” Based on responses, the bot can collect customer details such as email addresses or phone numbers, which it can use to follow up with personalized offers. Facilitate purchases Instagram chatbots can streamline purchasing by guiding users through product catalogs and offering payment options directly within the chat. By providing a seamless shopping experience, businesses can reduce friction in the sales process and increase conversions. Collect feedback Chatbots can request customer feedback after a transaction or interaction to understand their satisfaction levels. This data can be invaluable in improving services and products and building better customer relationships. Book appointments and reservations For businesses that require appointment booking, Instagram chatbots can handle scheduling by accessing available slots and confirming bookings directly within the chat. This is especially useful for service-based industries like salons, spas, or medical practices. How do Instagram bots work? Instagram chatbots are powered by automation platforms and AI technology, allowing them to perform tasks that mimic human interactions. Here’s how they work: 1. Triggers Bots are typically activated by specific triggers, such as when a customer sends a direct message, comments on a post, or engages with a story. The trigger sets the bot into action and automatically begins a conversation. 2. Workflows and pre-defined responses Businesses create workflows that define how the chatbot will respond to specific user actions. For example, suppose a customer asks about product availability. In that case, the chatbot might respond with a message such as “Let me check that for you” and provide options based on the inventory. 3. Natural language processing (NLP) More advanced bots use NLP to analyze and understand user intent. This means they can interpret the meaning behind a customer's message and respond appropriately, making interactions feel more natural and human-like. 4. Integrations with other platforms Most Instagram chatbots can integrate with third-party tools such as customer relationship management (CRM) systems, e-commerce platforms, and analytics tools. This lets businesses sync data and streamline their operations. How to Create an Instagram Chatbot for Your Business? Setting up an Instagram chatbot for your business doesn’t require advanced technical knowledge. Follow these steps to get started: Step 1 - Define your objectives Decide what the purpose of your bot is. Are you using it for customer service, lead generation, or sales? This will guide your workflow design. Step 2 - Choose a bot-building platform Several platforms, like ManyChat, MobileMonkey, and Chatfuel, offer easy-to-use interfaces for building Instagram chatbots. Choose a platform that fits your needs and provides integration with Instagram. Step 3 - Link your Instagram account Connect your Instagram Business account to the bot-building platform. This may require API access to allow the bot to communicate with your Instagram profile. Step 4 - Design chatbot workflows Create the conversation paths for your bot, including responses to common questions and actions such as product recommendations or appointment bookings. Test all workflows to ensure they function properly. Step 5 - Launch and monitor After testing the bot, launch it to your Instagram profile. Monitor its performance, analyze user interactions, and optimize the bot's responses based on feedback and data. Best practices for Instagram chatbots To make sure your Instagram chatbot delivers the best results, follow these best practices: Be Transparent About Automation: Always inform users that they interact with a bot, especially if the chatbot cannot handle complex queries. Provide users the option to speak with a live agent when necessary. Keep It Simple and Intuitive: Chatbots should be user-friendly. Avoid overwhelming customers with too many options, and keep responses clear and concise. Personalize Interactions: Use customer data to personalize responses. For instance, address users by their first name or refer to their past interactions. This makes the conversation feel more human. Regularly Update the Bot: Continuously update it with new product information, FAQs, and any changes to your services. Test and Monitor Performance: Regularly test your bot to ensure it works as expected. Monitor user interactions, measure engagement rates, and adjust workflows to improve performance. Conclusion Instagram chatbot automation is a powerful tool for businesses looking to elevate their social media marketing strategy, streamline customer interactions, and drive higher engagement and conversions. However, implementing an effective chatbot strategy requires expertise in designing workflows, integrating with existing systems, and maintaining a balance between automation and human support. At Saffron Edge, we specialize in comprehensive social media marketing services, including seamlessly integrating Instagram chatbots. Our team ensures your business can leverage these tools effectively, optimizing customer interactions and maximizing ROI. Contact us to discover how we can transform your social media presence with intelligent chatbot solutions that align with your business goals. ...
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5 Mistakes You Make In our Content Marketing Strategy
Making mistakes in the quest to gain productive content marketing is certain, but however, there are tons of ways you can reduce, if possible, obliterate it. Every game has its own share of rules, just like every business has its ups and downs. But nonetheless, skillful marketers always invent ways to get things done with ease. If you are a content marketer who focuses primarily on inbound marketing, you probably expect your campaigns to turn out successful in the end. Even without any slight drawback at any point in time. There are several ways to achieve this regardless of the type or size of business you are nurturing. Neglecting title work It is rare to find prolific marketers who make this mistake often, all the same, you never can tell a great deal of them out there. Who never focuses more attention on their titles while developing their content. Titles can make or break your content marketing prowess and efforts in a twinkle of an eye. As a matter of fact; once this damage has been done, that content may never recover from it unless it is entirely edited. Research shows that only contents with outstanding and alluring titles can win up to 70% readability volume, hence the need for more emphasis on titles. Targeting random viewers If your inbound marketing campaign fails to yield over time, then there is every possibility that you are targeting the wrong audience. There are so many ways in which you are unknowingly targeting a random audience. The first way is by the style of content you write and the second way is by the tone of communication utilized therein. Be specific on the category or class of readers you need on your content, and further channel your content in such a way to meet their requirements. Should your business campaign aim at promoting baby products and toys, then your target audience could rather be the adult personalities. For couples who have children yet or those in expectant, the tone of your content should be able to address and persuade them into buying your products. Not tracking your campaign efforts Research on 2015 B2B Content Marketing Trends report, 49% of B2B entrepreneurs are as yet experiencing difficulty measuring the productivity of their content. In this way, regardless of the way that we're putting additional time and cash into content creation and distribution than at any other time, a good number of us do not even know if these contents are really working or not. Simple guide and instructions to keep away from this misstep Tracking the viability of your content does not translate into so much waste of time on content, however, it means setting objectives and tracking the relating execution measurements. To begin with, figure out which objectives you need to accomplish through your content. A few cases might be an improvement on deals, lead increase, or brand exposure. For every objective, consider the measurements you can track to decide the viability of your content. For example, in the event that you need to build leads through your website content, you'll need to track which pages on your web page result in the most email pick-ins or finished contact form registration. On the off chance that your objective is brand promotion, you'll likely concentrate on significant numbers like social media fans, followers and 'buzz', and also website hits and traffic. ...
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