How can Amazon PPC automation help your business grow?
Feb 21, 2022
10 min read
Every year, more than 2,000 sellers flock towards Amazon, and with so many players trying to grab their portion of share from the vast market, you must keep tabs on the pulse of the competition. But standing out from the crowd in such a competitive marketplace is not an easy task, and this is where PPC ads come into the picture.
When used strategically, Amazon PPC ads can quickly drive traffic and spike up sales. Moreover, it also helps in achieving both short-term and long-term goals rapidly. But do you know that managing the performance of these ads can turn out to be a time-consuming process?
That is because optimizing PPC ads on Amazon requires regular tracking of keywords, keeping tabs on what is working and what is not, and optimizing CPC bids based on customer data. All this needs to be done to maintain the ROI, and you don't end up turning Amazon PPC into a money-guzzler.
However, you can skip all these steps and still make the most of the Amazon PPC ads by automating the whole process. So, let's dig deep into the world of Amazon PPC automation and explore how Amazon PPC automation can help you fuel the growth of your business.
Is advertising on Amazon worth it?
In 2021, more than 2.14 billion people chose the online platform for their shopping spree, with more than 89% of the buyers agreeing that they prefer Amazon over any other eCommerce app, the reason for advertising on Amazon becomes obvious.
In 2021, Amazon had more than 41% of the market share, with Walmart ranking second on the spot at 6.6% market share. More than half of the online shoppers turn to Amazon to purchase anything online in the U.S alone.
Source: Unsplash
But now, you might have started thinking that you can easily harness such a massive market of Amazon just by being present on it? That is not the case as the big market is attracting many sellers, which is why we are witnessing an influx of sellers on Amazon.
Why do you need to incorporate automation?
You can't just run an Amazon PPC campaign and use the set-it and forget-it approach, as you need to keep managing the performance of a PPC campaign to get better results. You will always be bogged down with the PPC campaign live on Amazon, monitoring the bids to the keywords.
Better tracking of the Amazon PPC campaign ensures that you stay profitable and stay in line with the primary goal of your campaign. All this can turn out to be an arduous task if you have a vast product portfolio.
With the proliferation of the complexities of advertising, advertisers are now turning to automated PPC optimization tools. They are just flocking from manual management of PPC campaigns to Amazon PPC automation in simple language.
With the power of automation, advertisers can save hours of manual effort. They can easily direct their efforts to more critical parts of the business like inventory management, product research, and other marketing activities.
Benefits of Amazon PPC automation
Improved scaling
By automating the mundane and monotonous tasks involved in the Amazon PPC campaign, you will be able to quickly scale up or scale down your marketing as per the need of your business.
If you manually manage the PPC campaigns of 10-20 products, scaling up or down the PPC campaign for all those products can become almost impossible. In such cases, advertisers lose their efficiency. But that will not be the case with a tool that helps automate the Amazon PPC campaign.
Source: Unsplash
Rule-based automation
The rule-based automation system offered by the modern Amazon PPC automation tools can make your life easier. With rule-based automation, you can set the parameters that the algorithm needs to follow while optimizing your PPC campaign.
The algorithm parses throughs all the data related to your PPC campaign, and then it automatically takes action to increase your returns. It means that while still having a lot of control over how your PPC campaign runs and optimize, you will be harnessing the power of automation.
Save time
Never be in the misconception that running an Amazon PPC ad is a one-time job. If you are running a manual Amazon PPC campaign, then it can turn out to be quite time-consuming. You have to work on price, optimization, search term reports, find negative keywords, and check whether the ad aligns with your overall goal or not.
But with the automation of the entire process, you can ensure that you aren't wasting too much time on the PPC campaign and still making the most of it. The most important aspects of the PPC campaign, like bid management and keywords management, will be done automatically.
Improved chance of winning the buy box
If the snippet is everything for businesses pushing their brand on Google search, then the Buy Box is everything for companies selling products on Amazon. But since dozens of factors go into getting the buy box, not every seller can get it.
Although there is no 100% surety that you will get the Buy Box just by switching to automation; however, it will increase the chances for sure. You can use the power of an automated sponsored ad campaign and then generate an adequate amount of product reviews. It will show Amazon that you are a worthy seller who deserves to be in the Buy Box.
Start working on data, not on intuition.
Many sellers on Amazon for whom running an ideal ad on Amazon is still a mystery. They think what they are doing is working fine, but they aren't analyzing the data. It is called going off a hunch or being in a world where what you think is always right (like in this case, the seller feels that they are doing everything right for their PPC campaign on Amazon).
This type of strategy will slowly turn the PPC campaign on Amazon into a money-guzzler. But automation of PPC campaigns can do the job for you. When you switch to automation, most of the work is done on hard data since automation is based on complex algorithms that are constantly being improved for perfection.
If you are selling a product on Amazon, then there is no way you can procrastinate running a PPC campaign since this is the only way to stand out from the crowd. From winning the Buy Box to becoming available at the top of the search result of Amazon users, PPC campaigns can do a lot for you.
Takeaway
You can level up the game of the PPC campaign by turning the whole system on auto-pilot through automation while you focus on other essential aspects of the business. With the power of Amazon PPC automation, making the most of Amazon's PPC campaign wouldn't be a time-consuming chore. So, switch to automation and witness your PPC campaign doing wonders for your business. Contact our experts to know how Saffron Edge can help enhance your PPC campaigns with PPC automation. We offer a vast range of Amazon marketplace services to help you grow your Amazon storefront.
Drive Exceptional Growth without an In-House Marketing Team
We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you
Share with Friends
Dominate the Amazon Marketplace
Maximize sales with expert Amazon listing optimization, PPC campaigns, & ranking strategies.
Talk to Experts
Super Marketeer: A Guide for Online Marketing in 2016
Being a marketer in this digital era is difficult for those who have little knowledge about the channels that are available today where a marketer can promote their content. Since 2009, a lot has changed over the internet, Google improvising its ranking algorithms, social media coming into picture as a platform for marketing and many more. Today keeping a pace with all these changes have become a necessity for marketeers. Today the need is to not only be creative in advertising but also promoting the content to the right audience. This digital age is fast changing and we all need to keep up with the changes that take place in the industry and the way our competitors think and strategize. Being a one-dimensional marketer is simply not good enough to compete in the B2B world Before 2009 marketers could get away by being creative powerhouses, but today its just not enough to be good at just being creative- today we have to become Hybrid Marketers. There is absolutely no profit earned from excelling in just one area- direct mail or email marketing, instead we have to integrate the old and new marketing strategies and create a master strategy that is a combination of many marketing channels. The specifications of becoming a good marketer in 2016 is not limited to creating good campaigns, but he/she must be able technologists, savvy number crunchers and social media regulars and keep up with the updates that take place every now and then on the various marketing channels. Combining all these skills and how they fit together will help in propelling a brand forward and led prospects from the top of the funnel to the bottom(generating sales). A marketer should be good at these: Content Creating a good content has not changed even with the onset of the digital age. Being creative is the first and foremost basic requirement of becoming a marketer and hasn’t changed much over the years. All that has changed is the creation of display ads to be put up on various channels: website, social media channels, banner ads, or billboards. Putting time, and sometimes money into producing quality content that can be used or repurposed over a period of time across the panoply of marketing platforms. A marketer could learn tools like CorelDraw, Adobe Photoshop or should be able to guide the graphics design team about the idea that he wants to see translated into an eye catching content. Social Media and blogs have made it possible for people to make their content viral. Search Engine Optimization Search engines have been gearing up to increase the competition to fight for that first position in search everyone wishes for. In U.S.search market, the share of Google is about 65% and hence optimizing your content for search is a prerequisite to marketing success and getting traffic on your website. A marketer need not have the entire technical understanding about how search optimization works but having a basic grasp will be a boon. Social Media On the onset and recognition of these channels in 2009, it was a complete game changer for marketers to serve content on these channels. Social media is a channel that cannot be handed over to an inexperienced intern or an Exec., it has to truly come from the heart of the company as it is serves a purpose of catching eyeballs for marketers but also acts as a reputation management platform for the brand. A company can anyday outsource this task to the agency ,but every marketer needs a hands on experience with these channels to make the best use out of it. Twitter, LinkedIn, Facebook, Youtube and many more channels have come up with their business pages as an offering for companies to communicate with the target audience. Email Marketing on this platform is good but making sure that you comply with the laws of the state also requires hands on experience on this platform. For U.S. , the U.S. Can Spam Act , applies and a marketer should be very well aware of the law before landing the company in trouble. It would be hard to believe but email works 40 times better at customer acquisition than social media, according to report by McKinsey. Coding When it comes to online marketing, having a basic understanding about how those good old ones and zeros work to make things happen over the internet will help. A marketer with a basic understanding about HTML5 and CSS, will help in making the website visually better or email newsletters. Analytics Back in 2009, tracking and measuring the ROI of the marketing expense was out of question. But as Google made it free for marketers to measure the results of the efforts, soon spending on marketing became accounted for every penny. Many tools came up on the internet and made a marketer’s life easy to measure the ROI of each campaign. Now every marketer can prove the results of spending every penny precisely and design campaigns based on experience. The future of marketers is to become hybrid marketers, or in other words super marketers. We got out of our old ways and bookish knowledge to do something new. But this is for sure that as the online world evolves, keeping an update with the changes happening is a mandate for marketers of future. Want to know more about why Inbound Marketing is becoming the next level of marketing, drop a mail to info@saffronedge-1c17a3.ingress-alpha.easywp.com, or click here to read more on how you can enhance your inbound marketing strategy. About Saffron Edge:Saffron Edge is a digital marketing brand with the purpose of assisting companies in improving their Branding and Search Visibility through Inbound Marketing. ...
read more
Why Is Cart Abandonment One Of The Biggest Pet Peeves For DTC eCommerce Businesses?
A major issue for merchants and DTC eCommerce business owners are abandoning online shopping carts. As a store owner, abandoning carts is a huge drain on your business's profits and a major source of frustration. Over 70% of online purchases remain unsuccessful due to customers leaving their carts unattended. Source: Pexels That's a lot of people. You can reclaim 70% of sales by recalling them to their cart. Everyone would be doing it if preventing customers from abandoning their online shopping carts was as simple as a few clicks. While there may not be a simple "one-fix answer," there are various efficient techniques to assist your Direct to Consumer sales by bringing customers from shopping to checking out and placing orders. You may consider a cart abandonment strategy as a part of your D2C marketing strategy. No matter how aggravating cart abandonment is, it's important to remember that every shop faces the same challenge: convincing customers to complete their purchases no matter how large or well-known. Comparing prices, shipping charges, and customer reviews is easier for online shopping than for traditional brick-and-mortar customers. It gives online shoppers an unfair advantage over brick-and-mortar window shoppers. To make matters worse, many people use online shopping as entertainment rather than a means of making a purchase. As a result, eCommerce cart abandonment is expected to reach new heights in 2022. We grew less inclined to spend money on "essential" or "frivolous" products when we became more uncertain about the globe and our world. People abandoned their shopping carts in droves in 2021 due to heightened financial anxiety, allowing them to save money for a rainy day. Source: Pexels As a result, more customers abandoned their online shopping carts before checking out, while an even greater number did not even attempt to add anything to their virtual shopping carts. It's understandable why more online merchants are considering cart recovery. What is Cart Abandonment, and How Do You Know it's Happening? It's deemed "abandonment" when a visitor to your website leaves a page before completing the required action. That means every page of your website with a call-to-action has an "abandonment" rate. In the case of shopping cart abandonment, or "basket abandonment," an item is put into a digital shopping cart, but no payment is made. After an item has been placed in the shopping cart, the consumer can change their mind or get upset and leave, which can happen for various reasons. It may have been because the shipping prices were too exorbitant, the delivery time was too long, or the checkout process was too lengthy. Source: Pexels To get your website or D2C eCommerce brand’s abandonment rate, you'll need to divide the total number of completed transactions (orders) by the number of abandoned shopping carts. Depending on where you acquire your site's analytics, one can access these numbers from various sources. Use Google Analytics to keep tabs on how your website is doing. Most experts advocate checking your cart abandonment rate at least twice a month if you want to remain on top of any major issues and make necessary corrections. Customers quit shopping carts for various reasons, many of which you have no power to influence. If you implement cart abandonment solutions and maximize your audience's engagement, you may significantly reduce cart abandonment and increase your online store's profitability. Don't forget: The best way to prevent cart abandonment is to ensure it doesn't happen at all! If this happens, your only option is to try to win back any clients you've lost in the future. It's vital to understand your customer's point of view to address most of the causes of cart abandonment. To better comprehend your customers are going through when they shop at your online store, you need to put yourself in their shoes. Source: Pexels Authenticity and trustworthiness are extremely important considerations for many online customers. Why? Because the vast majority of people making purchases online have never had the opportunity to hold your product. It's much more critical that customers trust you as the store owner or vendor to deliver a decent, legitimate product if it's a digital one. Your online store and checkout process will impact Direct to Consumer sales more if you incorporate social proof, such as real customer testimonials, into the design and functionality. The stakes go much greater after your user reaches the checkout page; thus, the modifications to your website and entire experience are even more critical. You can rapidly lose the trust of your target customer if your checkout procedure is complicated or if the general look and feel of the checkout pages differs from the rest of your website. Customers will abandon their carts if the checkout procedure is too long; therefore, you'll have to play defence with abandonment cart recovery if your checkout process is too long. The Most Common Reasons Why Customers Abandon Their Shopping Carts Since one can easily remedy most of the ten reasons cited in the Baymard study, we'll focus on the top four, with the possible exception of shipping prices. However, one can argue that high shipping costs can be alleviated by offering customers flat-rate shipping, a discount, or a minimum order amount to qualify for free shipment. First and foremost, high shipping expenses. Having to register an account to view content. A lengthy checkout procedure. Costs that aren't immediately apparent. How To Reduce And Recover Abandoned Shopping Carts In The Most Efficient Manner Possible Optimizing your checkout and cart recovery processes can reduce shopping cart abandonment rates. Please read on for details on 4 of the most successful techniques. Resend checkout recovery emails to customers. Make the checkout procedure easier. Offer a deal to encourage them to return. Make it possible for guests to check out. Final Thoughts While we focused on the four most common reasons for shopping cart abandonment, it's crucial to analyze the bigger picture. All the major issues identified in the Baymard study should be familiarized with and addressed. Many abandonment issues can be traced back to each other if you don't include window shoppers and tire kickers. The pieces reveal a bigger story when they are put together. When other roadblocks like website faults, lengthy delivery timeframes, and a poor or nonexistent return policy are coupled, the lack of free shipping may be what prompts a consumer to abandon their cart. Potential to recover some of those abandoned carts is enormous. You may recoup some of those missed Direct to Consumer sales by sending recovery emails with creative subject lines, offering incentives like discounts or free things, and ensuring that the checkout procedure is simple, mobile-friendly, and secure. For more details, contact our D2C eCommerce experts! ...
read more
7 Reasons Why Your Inbound Marketing Needs A U-Turn
To have an accurate and right content for your Inbound Marketing campaign, content marketers need an exact update on the nature of business services they offer - as to create the right content for your business. With this, In order to get a U-Turn in your business marketing, there are certain criteria which combine. Competitor’s Strategy: Ideally, it is very advisable to know how and what your competitors are thinking, as to get a counter effect to it. Every business empire has it own secrets hidden aloof or inside its scabbard and no one is ever ready to reveal it to you. However, hiring provocative Inbound Marketing experts will show you the way forward. Consistent Market Changes: Even the brick and mortar roadside stores has seasonal changes constantly. Not to talk more of the real-time business world which has kissed and an apex of technological advancement with the use of peak marketing tools. Do you think you are not making more profit than you expend? Or perhaps your business is gulping more effort with less results. Then you need a total Turn-Around in your marketing campaign and strategies. Incoming Customers: As the marketing world expands in productivity and size, more and more customers are coming on board. Here is where you need treat with more care and tactics, hence understanding that the market is growing outburst. An Inbound Marketing U-Turn will successively assist the business to attain and maintain excellence. As well as supplying incoming customers with their needs. Emerging Markets: Do you believe in change? Changes in the market can hit your business at the rib if taken unaware. And as that, you need updated information on what the future of the market would be. It’s not necessary to invite a foreteller, but constant research, evaluation and assessment of the present market by inbound marketing experts can supply useful answers. The future of every successful business is nevertheless, very bloated and ready to yield greatly if well monitored. Increased Visibility and Brand Awareness: The advanced world has made it workable for even the littlest brands to increase overall acknowledgment. By delivering content that is adjusted to the purchaser's adventure, your intended interest group will have the capacity to discover your content as they do their research. In case you're not out there, they won't discover you. It's that simple. Goodness, and reward! On the off chance that they like what you've thought of, they'll impart your substance to their interpersonal businesses– significantly expanding your perceivability and appraising your popularity for being a sound asset. Economic Adjustment: Here is one out of the many reasons your Inbound marketing needs a productive U-Turn. Depending on the size and nature of your business with regards to its locality; economic fluctuations can be certain. And hence the need to restructure your strategy subsequently. Simplifies Sales and Marketing: Some people do what is known as Aggressive Inbound Marketing. Nonetheless, they get better results at the end. What matters most is a good result, and if advertising groups come together they can make effective products for prospects. Salesmen are the hotspot for key bits of knowledge into what the clients needs and requires at various phases of their purchasing venture. Equipped with such information, advertisement can create high-end contents focused on the customer's, answers their inquiries and takes care of their issues. Together, deals and inbound marketing can is enough to spread that information to drive sales, expand transformations and sustain existing clients. ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.
Subscribe now
Dominate the Amazon Marketplace
Maximize sales with expert Amazon listing optimization, PPC campaigns, & ranking strategies.
Talk to Experts