How can Amazon PPC automation help your business grow?
Feb 21, 2022
Feb 21, 2022
10 min read
10 min read
Every year, more than 2,000 sellers flock towards Amazon, and with so many players trying to grab their portion of share from the vast market, you must keep tabs on the pulse of the competition. But standing out from the crowd in such a competitive marketplace is not an easy task, and this is where PPC ads come into the picture.
When used strategically, Amazon PPC ads can quickly drive traffic and spike up sales. Moreover, it also helps in achieving both short-term and long-term goals rapidly. But do you know that managing the performance of these ads can turn out to be a time-consuming process?
That is because optimizing PPC ads on Amazon requires regular tracking of keywords, keeping tabs on what is working and what is not, and optimizing CPC bids based on customer data. All this needs to be done to maintain the ROI, and you don't end up turning Amazon PPC into a money-guzzler.
However, you can skip all these steps and still make the most of the Amazon PPC ads by automating the whole process. So, let's dig deep into the world of Amazon PPC automation and explore how Amazon PPC automation can help you fuel the growth of your business.
Is advertising on Amazon worth it?
In 2021, more than 2.14 billion people chose the online platform for their shopping spree, with more than 89% of the buyers agreeing that they prefer Amazon over any other eCommerce app, the reason for advertising on Amazon becomes obvious.
In 2021, Amazon had more than 41% of the market share, with Walmart ranking second on the spot at 6.6% market share. More than half of the online shoppers turn to Amazon to purchase anything online in the U.S alone.
Source: Unsplash
But now, you might have started thinking that you can easily harness such a massive market of Amazon just by being present on it? That is not the case as the big market is attracting many sellers, which is why we are witnessing an influx of sellers on Amazon.
Why do you need to incorporate automation?
You can't just run an Amazon PPC campaign and use the set-it and forget-it approach, as you need to keep managing the performance of a PPC campaign to get better results. You will always be bogged down with the PPC campaign live on Amazon, monitoring the bids to the keywords.
Better tracking of the Amazon PPC campaign ensures that you stay profitable and stay in line with the primary goal of your campaign. All this can turn out to be an arduous task if you have a vast product portfolio.
With the proliferation of the complexities of advertising, advertisers are now turning to automated PPC optimization tools. They are just flocking from manual management of PPC campaigns to Amazon PPC automation in simple language.
With the power of automation, advertisers can save hours of manual effort. They can easily direct their efforts to more critical parts of the business like inventory management, product research, and other marketing activities.
Benefits of Amazon PPC automation
Improved scaling
By automating the mundane and monotonous tasks involved in the Amazon PPC campaign, you will be able to quickly scale up or scale down your marketing as per the need of your business.
If you manually manage the PPC campaigns of 10-20 products, scaling up or down the PPC campaign for all those products can become almost impossible. In such cases, advertisers lose their efficiency. But that will not be the case with a tool that helps automate the Amazon PPC campaign.
Source: Unsplash
Rule-based automation
The rule-based automation system offered by the modern Amazon PPC automation tools can make your life easier. With rule-based automation, you can set the parameters that the algorithm needs to follow while optimizing your PPC campaign.
The algorithm parses throughs all the data related to your PPC campaign, and then it automatically takes action to increase your returns. It means that while still having a lot of control over how your PPC campaign runs and optimize, you will be harnessing the power of automation.
Save time
Never be in the misconception that running an Amazon PPC ad is a one-time job. If you are running a manual Amazon PPC campaign, then it can turn out to be quite time-consuming. You have to work on price, optimization, search term reports, find negative keywords, and check whether the ad aligns with your overall goal or not.
But with the automation of the entire process, you can ensure that you aren't wasting too much time on the PPC campaign and still making the most of it. The most important aspects of the PPC campaign, like bid management and keywords management, will be done automatically.
Improved chance of winning the buy box
If the snippet is everything for businesses pushing their brand on Google search, then the Buy Box is everything for companies selling products on Amazon. But since dozens of factors go into getting the buy box, not every seller can get it.
Although there is no 100% surety that you will get the Buy Box just by switching to automation; however, it will increase the chances for sure. You can use the power of an automated sponsored ad campaign and then generate an adequate amount of product reviews. It will show Amazon that you are a worthy seller who deserves to be in the Buy Box.
Start working on data, not on intuition.
Many sellers on Amazon for whom running an ideal ad on Amazon is still a mystery. They think what they are doing is working fine, but they aren't analyzing the data. It is called going off a hunch or being in a world where what you think is always right (like in this case, the seller feels that they are doing everything right for their PPC campaign on Amazon).
This type of strategy will slowly turn the PPC campaign on Amazon into a money-guzzler. But automation of PPC campaigns can do the job for you. When you switch to automation, most of the work is done on hard data since automation is based on complex algorithms that are constantly being improved for perfection.
If you are selling a product on Amazon, then there is no way you can procrastinate running a PPC campaign since this is the only way to stand out from the crowd. From winning the Buy Box to becoming available at the top of the search result of Amazon users, PPC campaigns can do a lot for you.
Takeaway
You can level up the game of the PPC campaign by turning the whole system on auto-pilot through automation while you focus on other essential aspects of the business. With the power of Amazon PPC automation, making the most of Amazon's PPC campaign wouldn't be a time-consuming chore. So, switch to automation and witness your PPC campaign doing wonders for your business. Contact our experts to know how Saffron Edge can help enhance your PPC campaigns with PPC automation. We offer a vast range of Amazon marketplace services to help you grow your Amazon storefront.
How To Powerfully Use Instagram To Market Your Dental Practice
The marketing prowess Instagram brings to the table for brands and businesses (of all kinds) can no longer be ignored! With more than a billion active monthly users who use the platform at least once or twice a day, it has quickly become the most preferred marketing channel for a lot of brands. 70% to be exact in the US alone. Add small to medium businesses to the mix and the number of advertisers present on the platform increases to more than 2 million worldwide. There’s a reason brands are choosing Instagram as their go-to marketing tool over other social media giants like Twitter and Facebook. Do you know what that reason is? It’s the highly engaged audience the platform boasts of. More than 80% of the personal accounts present on the platform follow at least 1 brand they like, and that is the bare minimum. There are people on Instagram who follow, interact with and actively purchase from thousands of brands out there. So, can dental practices around the globe make good use of this amazing social media platform to stand out from the noise and make a name for themselves? Absolutely! Being a renowned digital marketing agency with a strong background in providing exceptional dental marketing services ourselves, we get this query from a lot of dentists and we say YES! to every single one of them. It was about time we settled this question once and for all! Before I begin preaching you about how you can make use of your hidden marketing talent on the platform to bring in more foot-traffic for your dental practice, you need to understand the nature of this unique platform and what makes its user tick. Instagram is a highly visual platform and is the happiest social media platform out there which is mostly used by millennials. And Millennials love brands that are real. You don’t have to be the best out there, just be real and you’ll have their trust. For this, you would need to be fully transparent about who you are and what you do regularly. That can include showcasing your personal life, the people that help you run your practice, all the inside stories and what not. Showing the human side and being totally real about yourself really works at Instagram, whereas self-promotional content has no place on the platform (unless you are a well-established brand with millions of followers), you’ll only get frowns and ignorance that way! You’ll have to engage your audience with your posts and make them trust your practice first. Hard selling on the platform with your first post right away will put your practice in a bad light, so I would advise you to stay away from that entirely on the platform. Keeping that in mind, here are a few ways you can start marketing your dental practice on the platform and build a ton of following - Create a business profile and give all the information you can in the bio While there is no problem in marketing your dental practice from your personal account, business profiles on Instagram come studded with deep analytics for every post and audience intelligence features that will help you understand your audience better. Moreover, by having a business profile, you’d enable prospective patients to give you a call or contact you right from the Instagram app, which is a great way of fostering conversions. Source Use this opportunity and mention every detail about your dental practice as you can in the 200 words bio section on Instagram. That includes your contact information, the area your practice serves, the top services you provide, your business website, the time your business is available and every other information that can help prospective patients in choosing your dental service over others. Make sure you don't forget to add URL of your website as that's the only place where you can add a link for users to go to your landing page. Optimizing your profile bio is vital and should be your top-most priority before you begin with any of your dental marketing efforts on the platform. Making use of influencers is a no-brainer Influencer marketing has consistently been one of the top marketing trend for the past few years and Instagram has been the go-to platform for a lot of influencers to advertise their collaborations with a brand in the most personal and non-branded way possible. According to a study by Zine and eMarketer, nearly 80% of influencers prefer Instagram as their platform of choice for brand collaborations. And more than 68% of marketers are using Influencers within various industries to give a boost to their brands. Dental practices should not be any different. If you are looking to quickly get in front of a broader audience and gain exponential exposure, influencer marketing is the way to go. You could reach out to influential people in the health and fitness industry or anyone with a big audience on Instagram and offer your dental services to them for free (in some cases), in return you or they can post an insta pic and/or a story at your dental service The influencer gets free dental services and you get to leverage their huge audience in the most genuine way possible, a win-win situation. As an example, Dr. Kevin Sands from Beverly Hills, USA, does this a lot with Instagram’s biggest influencers such as Kylie Jenner, Drake, Kim Kardashian and a lot more (not that they need dental services for free). While you can also make use of influencers in a lot of other creative ways, I think this example gets the point across. Imagine the people following these influencers getting connected with you and looking for your services. Once they follow you, make sure you keep them engaged as they would not remember your services when they are scrolling their feed regularly. Don’t shy away from showcasing your unique personality With so many businesses on the platform, showcasing your unique personality in every post can really set you apart. So make sure you engage with your existing audience and attract more users and make them stick. It doesn’t always have to be about before-and-after images of your dental patients. While posting these kinds of posts may be great for marketing on other social media platforms, do it too much on Instagram and users will simply start getting bored of your stuff! To engage your audience, keeping a healthy mix of creative posts that bring out your personality in the best light possible is vital. As they would recognize and would look forward to your unique self. The above video is the courtesy of Dr. Daniel Rubinshtein, who is a renowned dentist in New York City with a 198k following. He constantly posts funny stuff related to his dental practice along with the proven before-and-after treatment posts that have amassed such a massive following for his practice. You can have a look at his profile page to see for yourself how his creative and funny posts will make you like him in an instant. Actively engage with your followers and share the love Your followers are there with you for a reason. They actively comment, like and share your posts for a reason. While getting all this love from people may feel nice, you should work upon making your audience feel nice once in a while as well. Reply to their comments, showcase and reshare their posts about you with your entire audience, actively engage in giveaways or run some contests, giving your audience back some love always puts your brand in good light and attracts more fans. While it might mean a little to you, it can mean a world for your entire audience. If you do this for your practice, you’ll look like a practice that doesn’t only care about making money but cares about their audience as well. Best example of a dental practice doing this on Instagram is Apa Aesthetic. Founded by the award-winning dentist, Dr. Michael Apa, he actively engages with his audience on Instagram in every way possible and shares the usual before-and-after treatment posts mixed with posts about his personal life. The result - 229k huge following on Instagram. You can check his Instagram account to witness all of the giving-back for yourself. Don’t forget to use #Hashtags Talking about Instagram, how could we forget #hashtags? Using hashtags is a great way to get your posts seen on Instagram. As every hashtag becomes a categorized link where all the posts with the same hashtag are displayed, use a hashtag that gets searched by a lot of people and you get instant exposure for your posts on the platform. But there’s a trick to it. On Instagram, you can use general hashtags like #dentistry, or you can use specific hashtags like #KidsDentistry. You can even use local hashtags like #NewYorkDentistry. Or you can create your own hashtag like #(your dental practice name)dentistry to add branding to it. The world of hashtags is so vast on Instagram that choosing the exact hashtag that would bring you the best kind of exposure can be a bit of a daunting task, to be honest. While Instagram provides you an option to place up to #30 hashtags in your post, overdoing them can look like spam. So, you’ll have to carefully select each of them and use them sparingly. This is where ideally you could use 3 where one is specific to your brand and word (unique) and the other could be general which would show up on specific hashtag searches for images on Instagram. Keeping a mix of them all works best as they’ll bring targeted people to your posts and also build your brand at the same time. So, work on creating a unique hashtag of your own. Dr. Sam Saleh, based in Beverly Hills and currently with 251k followers, uses #branded hashtags perfectly on most of his posts. His own hashtag, like he has used in the image above, is #drsalehsmile and if a user clicks on this hashtag, it displays each of his post where he has used the exact same hashtag categorized by top-posts, most recent and other hashtags he has used in the same individual posts. A prospective patient, if he clicks on it, will then be able to see all his work at a glance to make the final decision which can work wonders in making conversions because it’s all his own glorious work on a single page for everyone to see (obviously, why would any other dental practitioner use #drsalehsmile). On top of that, patients who have taken his treatment and are boasting his work on the platform using the same hashtag would also be visible on the same page. It really can make a difference if you think about it. Some other Instagram features While hashtags can be a great way to gain some extra exposure on the platform, Instagram is studded with some other features as well which you can make use of to stand out and get creative with your posts. Instagram Stories Instagram Stories was first introduced in August 2016 and lets users post disappearing photos and videos to their profiles. The feature is great as stories don't add to the clutter of news feeds but are displayed at the top of it in the form of colorful circles. This Instagram feature can be used as a great way to get in front of your audience. Instagram Boomerang Boomerang is Instagram's own app which lets users create a mini-video by capturing a burst of photos, stitches them all together and plays it forward and backwards creating a never-ending loop. It lets you break away from posting your usual photos and videos on the platform and can add a little spice to your profile. Instagram Live Video To get in front of your audience, along with uploading stories on your profile, you can also start a live video on the platform and gain a lot of engagement from your audience. All your followers automatically get notified when you start a live video, so Instagram does most of the legwork for you in this case. You can start a live video of you operating on one of your patients to give all your followers a sneak peek into your dental practice and how you operate. The best part? Your followers can interact with you in real-time and ask whatever their heart desires, which is great for building a relationship with your audience. So, there you go! Marketing your dental practice on Instagram is not as hard as it seems. While it can be difficult for every business to get influencers regularly, it's always good to start at someplace and lookout for opportunities. Being powerful on Instagram requires your unique self and most importantly consistency throughout. For especially dental practices, it's important for people to visually see what you do and who you are on the platform to build a loyal following from the ground up. There's no doubt that Instagram has immense potential to grow your dental practice exponentially. Contact Us Today and let us help your practice get more customers. ...
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How Is the BOT Model Helping Global Companies Expand Post Pandemic?
Source: Freepik The impact of COVID-19 has been disastrous. Several people lost their lives, many lost their jobs, and above all, the entire global economy got a setback. However, amidst all these issues, this pandemic somehow resulted in certain improvements on environmental and humanitarian grounds. The same goes for the business sector. On the one hand, Covid-19 made some brick-and-mortar businesses shut their stores. On the other hand, the pandemic has had an indirect positive effect on the adaptability of the business. According to McKinsey, companies are digitizing their internal operations. The fast-evolving landscape for growth has pushed DTC businesses to look for tools and tactics to get an edge over their competitors and combat challenges. One of the key challenges companies are facing is building an agile and skilled digital team that can accelerate their business growth. Many companies hire a digital marketing agency to enhance their online presence and revenue. This is a good strategy, but if your business is expanding, it’s good to go with the BOT model. What Is a BOT Model? The BOT concept is nothing new. Instead, this business model has been utilized by companies for several years. However, BOT has mostly been preferred by the IT sector to increase their capabilities and expand their business. But now there’s good news for D2C brands; Saffron brings you the BOT model designed as per the dynamic DTC landscape. But what exactly is BOT, and how can it leverage your DTC Business? Well, BOT stands for Build-Operate-Transfer. The business model is basically an integrated partnership between the DTC brand and the agency providing BOT service. You know how difficult it is to build a team that stands on your objectives. But you are not alone - around 75% of companies are struggling to optimize their talent acquisition process. This problem can be squared away by BOT. DTC brands like you can contact our experts and let us know your requirements - what type of talent you are looking for, what’s your budget, etc. After understanding what you want, our recruiting team will create Job Descriptions and upload them on various portals and our channels to find the right talent team for you. In addition, we have access to a pool of talent that makes hiring easier and faster. Once we get enough job applications, our HR team starts shortlisting candidates based on your requirements. Furthermore, we will conduct one-on-one interviews and exams, including aptitude and skill tests (per your industry). We also do background checks and test the team/expert on various verticals. After selecting the team/specialist, we will teach and upskill them so that they can cater to your needs. The team/expert will operate from your office but under our control. They will do all your daily tasks as per your business process and workflow and collaborate with your in-house team. Once the team or expert adapts to your business process and you are assured that the unit can deliver the results you want, you can take control of them fully. After this, the team or specialist will be fully yours and work under your payroll. The whole process of the BOT model is divided into three categories: Build, Operate and Transfer. Let’s understand each phase: Build: This phase includes hiring the right candidate(s). Based on your requirements, we source candidates from our extensive talent pool. We vet each candidate from the ground up and upskill them to make them suitable for your needs. We set up a system so that the team/expert will operate from your office under our control in the most effective and productive manner. Operate: In this phase, we professionally manage and handle your team/specialist so that you can focus on your D2C business roadmap and core activities. We have top minds from the industry who will train and scale your team/expert’s skills and knowledge so that they can provide you with the best results. Transfer: It is the final phase in which you decide to take legal ownership of the team/expert. At the end of the contract period, our team will conduct a scanning of each candidate so that you hire only the right talent for your business. This way, you can try a candidate(s) in your work process without paying a significant upfront cost for onboarding, and hire them when you get assured. Through BOT, you can directly hire a job-ready candidate(s) who knows what things can make your business thrive in the competitive digital landscape. Whether you are looking for a PPC expert, content writer, business analyst, growth hacker, SEO specialist, or practice lead expert, we will help you get access to the right talent. How is the BOT Business Model Helping Global Companies to Expand their Operations? Source: Freepik The BOT model allows companies to get access to the right talent and scale up their business quickly. This business model aims to help companies save money, and the time they might spend on hiring. IT firms have been utilizing this business model for years to enhance their capabilities by building productive, agile, and efficient teams. Now, it’s time for D2C businesses to harness the benefits of BOT’s impeccable power. There are various challenges in the D2C landscape, which can be overcome by hiring a suitable employee(s). But you know how difficult this task is. That’s why we bring you the BOT service that allows you to utilize the power of the talent right from the first month of your contract with us. Using the BOT, you can expand your team and accelerate your business growth. Here are the major perks of using BOT: Flexibility: With BOT, you can easily adapt to the changing client’s demands and get all the required resources within a short period. You will be able to get everything done better and faster. Scale up team: One of the biggest benefits of BOT is that you can scale your team as per your requirement. There is little to negligible chance of hiring the wrong candidate. We will ensure that you only get the best without having to put in any hassle. Risk control and cost-effectiveness: With BOT, the chance of failing in a new market reduces greatly. If you have started a new DTC business, you should contact our experts now and know how we will help you get the talent you are looking for. With us, you’ll get specialists who know all the ins and outs of digital marketing - without going out of budget. Takeaway! As companies struggle to hire the right candidate due to a shortage of employees and an increasing number of post-pandemic resignations, BOT gives you a way to come out of this problem. BOT is an innovative and flexible way of hiring the right talent that suits your needs and stands high on your objectives With us, you can build a team of digital specialists that allows you to RULE THE DIGITAL WORLD. We are the first Indian company to offer BOT services to DTC brands. We have a network of HR professionals and digital marketing experts who have hands-on experience with all the tactics and tricks that can allow a brand to establish itself as a big brand in the market. We have a big talent pool that allows you to build an agile and flexible team faster. So, contact our experts and know how we can help you. ...
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How Can SEO Help DTC Brands Prepare For The Future Of Retail
As the world is going digital each day, people are already in awe of all the benefits related to Digital marketing. Talking about the key features that make it worth it for the business owners, everyone would agree that Search engine optimization (SEO) has created a difference for them. After witnessing the wrath of the covid-19 wave, even those established business owners who were already making good profits with the traditional ways have shifted to the online landscape. That’s why they need more advanced SEO services has been on an all-time high. This demand is undoubtedly justified because SEO proves to be a massively beneficial tool for these DTC businesses. It improves the visibility of a website, but it also proves to be a cost-effective tool for business owners. Let’s discuss some key reasons that probably make SEO the most sought-after digital marketing tool of the new age. Source: Unsplash Organic search matters Gone were the days when paid marketing tools or fake ads would get customers to your doorstep. As technology evolves day by day, Google is also streamlining its efforts to provide maximum to its customers. And that’s why organic search is the new tool that can broadcast your brand in the best way possible. The ranking of a website improves if more and more users visit it. And just for the information, Google owns a large portion of the internet compared to its competitors. So if your website is organically welcoming more and more visitors, Google will try to improve the ranking. And that’s where SEO tools will help.Search engines contribute a pivotal amount in improving the ranking of any website, and that’s why SEO tools are a much-needed asset for any DTC business owner. Source: Unsplash SEO is excellent for your Brand’s reputation The key objective is to create a good, profitable website for a business's services or products. SEO plays an essential role in establishing it. An informative website that provides a clean and effective user experience to the customers is ideal for building credibility and trust. To achieve all of that, one has to create digital strategies that are spot on. But a lot more needs to be considered when it comes to improving the online reputation. Some key aspects like: Organic natural links User’s behavior on the website The signals provided by the machines Content of the page On-page optimization elements These factors also play a significant role in establishing a reputation, ensuring top results and profits. SEO helps the consumer Search engine optimization provides a blueprint to a business owner about the customers' critical requirements. The stats associated with SEO, be it an elaborated report or word form, signal users’ intent, and behavior. One can achieve it in a variety of ways like: Search query data Google analytics SERP stats Artificial intelligence insights All these collectively support a business owner in seeking a clear vision about what a customer needs. Keeping a check over these reports regularly and making viable changes in the strategy based on these reports can help a business owner in plenty of ways. User experience matters Have you ever walked into a store or shop that doesn’t seem to be welcoming from the outside? Well, we indeed doubt that. The reputation of a brand depends upon the way they market it. A well-lit shop with an attractive paint job will likely have more customers than a usual store. The same concept gets followed in the digital marketing landscape. User experience is an important aspect to be considered and needs the same amount of importance. To achieve the right amount of organic rankings and that boost in visibility, one should focus primarily on improving the user experience factor of their website. Google empowers the customers with some insanely helpful tools to find out about the customer’s experience. Local SEO is also helpful With the new boost in the digital marketing world, the contribution of Local SEO strategy cannot be ignored at any cost. Local SEO proves to play a pivotal role in the growth of small and medium-sized businesses. Source: Unsplash The key objective of Local SEO is to improve and optimize the local digital objects and properties of a website that helps a customer find out things easily. We are certainly familiar with the fact that people would always prefer a local brand rather than a global one. That’s why doing Local SEO and optimization that focuses on towns, spaces, regions, cities of a local area allows a brand to attract more and more customers from a local level. SEO strategy comes with backlinks and local citation strategies that help optimize the website's content. The key features that can help in elevating the local SEO part of a website are: Improving Google My Business listing. Preparing for an efficient Knowledge plan. Updating the social media profile A lot of customers out there also rely on Google reviews. So the best way to increase the brand's reputation and boost profits is through Local SEO. Sales can improve with the help of SEO Research also plays a key role when it comes to focusing on the right strategy to increase sales. As the whole industry is aware that market trends keep on changing with each passing day, a business owner should also emphasize improving the research part of the website as well. Taking the help of the right kind of SEO tactics, pitching the customers with good deals, unique products, and rapid deliveries are some of the key features that can attract many customers to your end. It improves the billing cycle for a business owner, which easily reflects on the profits. If a brand wants to achieve that ground-breaking success in a field, it should increase its visibility. SEO practices keep on evolving The fun fact about Search engine optimization is that it keeps on evolving. As technology is growing with each passing day, the strategy to improve the rankings of websites should also be improved. Internet is a vast pool of knowledge where everyone can access almost everything. So your competitors can also implement the same strategy that you’ve applied on your website and increase their rankings over Google. That’s why SEO tools need to be viably applied over the website and require constant monitoring by the authorities. These things associated with a website play a significant role in Google rankings. SEO improves your Internet understanding The new digital world of websites and emailers is simpler on the outside but supremely complex from the inside. Amidst this ever-changing and ever-evolving environment associated with the World Wide Web, a business owner should know the simple working of the internet.SEO tools come to the rescue to enable the customers with the same. Essential SEO tools, SEO tactics, and performance analytics are critical factors that help a website owner understand the fundamental principles of the internet. Knowing everything related to the internet, local SEO, business comparisons, etc., proves to be an asset for building the future of DTC brands. Using SEO is a cost-effective approach If you view SEO as a marketing cost or a marketing tool, you should think again. Search engine optimization provides that brand reputation to your website that it deserves, along with helping you reach those business milestones that used to be your dream. So rather than considering it as a marketing tool, you should take it as a business investment. Implementing the right strategy on your website would yield fruitful DTC benefits in the future. The investment that a business owner invests turns out to be negligible regarding the benefits that a business gets with it. SEO supports public relations Everyone associated with the digital marketing industry has witnessed the potential of public relations. A company should have a progressive strategy to improve the SEO and PR practices to increase the visibility of its brand. A user usually trusts that brand with the right kind of popularity on the internet. A celebrity face or celebrity-featuring ads can also help, but key SEO tactics prove to be a critical aspect of the brand’s awareness. SEO is a long-term thing If you’re a business owner and want to implement an SEO strategy in your business, you should be well-versed with one thing: Search engine optimization is a long-term strategy. Implementing the right kind of SEO strategy is a viable thing, but it takes a certain amount of time for the changes to be reflected. The website visibility over the internet improves with time and exemplary efforts. Positive Google reviews, constant orders, effective public strategy are some of the key features that can help in improving the awareness about the brand and its visibility over the internet. If a business owner wants to broadcast his DTC brand to the world in the best way possible out there, they need the right kind of SEO strategy. Saffron Edge is a renowned name in the SEO fraternity in exhibiting a brand’s positive image over the internet. So what are you waiting for? Click here to elevate your brand’s visibility today. ...
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