How can inbound marketing be used to adapt the Moments of Truth for optimal new customer acquisition?

A healthcare marketing strategy involves inbound marketing techniques to facilitate the attainment of better healthcare business objectives over a while, say twelve months or more. With an organized blueprint of your stick-to plan, your business organization puts in efforts, required resources- monetary and human both, lays down the procedural steps to perform better and much more efficiently than the last annual estimate. If you are associated with a healthcare business, you may be indulged in exceeding your present-day productivity to expand your operational territory. Just like any other business, you may also have to deal with the potential opportunities and threats coming your way, have to design the plan of action for an effective operational framework, run marketing campaigns supported by field expertise and tactics, and emerge with an approach to increase patient base leading to rapid increment in ROI graphs. The healthcare industry has turned up to be dynamic and vigorous since the medical needs of people have gradually increased and they now expect the best of service, that too with prompt action to their inquiry. This has only been possible because of the technological progress we see today that makes our lives easy and helps people resolve their medical issues with just one click over the Internet. According to many online portals and reports, most of the general public look for medical concerns over these web portals and explore to get home remedies. The need for introducing marketing strategies in the healthcare sector emerged when chronic problems took over and the average patient handling ratio of a particular healthcare business organization went down. The effectiveness of marketing techniques can only be measured by reflecting a healthy society, where the majority of people are irrelative to sickness and disease. An impactful healthcare marketing strategy calls for an extensive probing of a patient’s requirements and what he needs, these needs can be tangible (medicinal support) and intangible (emotional and psychological support), basis which its success could be computed. Why Do You Need A Marketing Strategy? Enhance Customer Service In the recent past, the idea of patient delight at the time of any medical activity has evolved from just providing medical assistance to giving a pleasant experience, though the provision of necessary medical treatment is a priority. A marketing strategy helps a healthcare business to expand its customer service base along with giving the required remedial cure, which ensures brand loyalty by transforming them into frequent customers rather than occasional patients. The frequently visiting patients would expect the value to their concern, like you to deliver as per their assumptions, providing superior client services that make their lives easy and less challenging. Improve Brand Awareness An effective and promising healthcare marketing strategy should help your business to expand your loyal customer base, where you deliver as per their expectations, boost the customer inflow, and keep the cycle running. Since your business needs brand awareness, you may begin with glorifying your online reach on social media platforms, so they are viewed by a greater population. Word-of-mouth referrals and online participation bring your brand a sense of recognition and service inquiries, thus inviting the masses briskly. Add Value To Your Brand You can shape your brand’s ethical value by creating a powerful platform for customers to reach out for medical support. The more comforting and secure their experience is, the longer they’ll stick to your brand. From a patient’s perspective, a satisfactory experience, especially related to remedial activity, allows them to trust the brand’s credibility and associate with it for the long-term. Source: Unsplash Root Benefits Of Having A Healthcare Marketing Strategy Once your healthcare marketing strategy comes into effect, your business can observe numerous advantages coming its way. For keeping that inflow alive, a tried and tested plan should be extensively used to ensure ongoing marketing success. The following are some of the benefits of the healthcare marketing strategy your business might opt for Meeting Goals And Objectives- Once you plan out to expand the functional boundaries of your business, you tend to follow an organized series of actions that helps you achieve the anticipated goals and business objectives. Operational Efficiency- Streamlining your business functionalities refrains you to allocate abundant resources into any particular activity and ensure that everything is going as per the plan, thus boosting operational efficiency. If your healthcare business adopts an efficient marketing plan for its daily operations, you may be able to clutch in more opportunities than your competitors in no time. Risk Management- It refers to the practice of extenuating the possibilities of financial risk for an organization. In reference to a healthcare business, risk management adds itself as an advantage via the marketing strategy it adopts, since a strategized plan includes classified patient records and monitors the anticipated process malfunctions which may arise in the near future. Effective Service Line Decisions- In the healthcare field, a service-line refers to a particular group of similar patients, classified on the basis of inpatient and outpatient procedures. While you manage your healthcare business’s daily functions, deal with patients, and provide services with the help of comprehensive marketing plans, service-line decisions communicate the purpose of your marketing plans and showcase your image as a brand to the general public. Develop A Marketing Strategy For Your Healthcare Brand An effective healthcare marketing strategy is an asset for medical practitioners, hospital staff, and their network. For that entire process to work in harmony, there are several ways to plan that marketing strategy. Every healthcare business offers a similar remedy to any medical issue, what sets you apart is your expertise and service level you provide to the patient, because he/she may consider your white coat as the same as they may find someplace else. Therefore, there should be something unique in your assistance that creates your brand image and attracts patients in the long run. Presenting your healthcare business over the web invites many inquiries and appointments, given that the information you put there seems promising and impressive to prospective patients. Websites have turned to be gateways for every business and healthcare is no longer away from this fact. If you consider yourself as a patient, observe your business website and look over the pages for those details that quickly help you resolve your concern, maybe an optimized procedure to book an appointment, getting primary location guidance in a few moments, these minute attributes of the website makes your prospect’s online journey quick and trouble-free. Create chatbots and fill-in forms for the patient’s to send out responses against their concerns so they feel responsive when they visit your website. Your healthcare marketing strategy shall allow you to take over these concepts conveniently. A thriving healthcare marketing strategy allows you to retain your current patient base and increase potential engagement if you bring forward all the necessary resources at the right time. Even with the possible threats coming your way, you can take your healthcare business to great heights with this comprehensive marketing guide that helps you to engage with your loyal patients constructively. Connect with us to market your healthcare business the right way. We have an expertise of over 12 years dealing with healthcare clients and know exactly what it takes to scale your business. ...

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2000 was the year of Search Engine Optimization, 2010 was the year of Social Media and it seems like 2018 is going to be the year of chatbots. In one of our previous blogs, we talked about how chatbots have failed miserably in their endeavor of sparking meaningful conversations with users. But the tables have completely turned now! The recent developments in the field of AI and chatbots have made huge leaps from the start of this year and haven’t looked back ever since. Developers have now found a sweet spot to make chatbots work like they are supposed to and brands are jumping on this bandwagon again in heaps And modern chatbots are surprisingly easy to set-up and install. You can easily set-up one on your website, messaging platforms or social media accounts as there are now quick integrations available to use your chatbot on the platform you like. But the best part is that most of them don’t require any coding knowledge at all From a marketing perspective, chatbots have always been great at driving engagement. Combined with the recent advances in AI, NLU (natural language understanding) and machine learning, they really have become a force to be reckoned with. So if you are looking to hire a chatbot for marketing your own brand, there is no better time than now! Here are a few ways you can make use of AI-powered chatbots to provide an amazing user experience and better market yourself to your users - 1. Exceptional Customer Support Starting with the obvious, It’s a no-brainer that a chatbot can easily be your next best customer support executive that’s up and working 24*7. Providing quick replies has always been a hurdle for brands trying to provide excellent customer support and with chatbots, it becomes fairly easy. Whether your customers are seeking for help on your website or one of your social media accounts (most probably Facebook), employing a chatbot on your preferred platform will help reduce friction and boost your overall customer experience marginally. While this is the most basic use-case of a Chatbot and the sole reason for which they were used for initially, modern Chatbots can do a lot more. 2. Interact with website visitors When users visit your website, most probably they’d want to look at your products, they even can have some burning questions about the products and services you provide and would love some quick answers. According to a study, If you are not able to answer quickly, they may never return to your website again. In situations like these, a chatbot can really be your knight in shining armor. There are chatbots dedicated to providing this functionality on a website through live-chat. Give it a nice profile pic, a conversational tone, and a swanky name, and your users won’t even know if they are talking to a bot or a real person. Or you can keep it simple and straightforward like Levi’s. Levi’s Indigo helps its website visitors find their suitable products (which we’ll talk about in a while), get help and read blog articles, all accessible through the chatbot. Users really don’t care about it as long as their problems are being taken care of. Also, 48% of users prefer choosing live-chat as a medium to interact with a brand rather than emails, according to a study. 3. Qualify the best leads I like how Drift has explained it nicely on their homepage how their chatbot (or leadbot) can really transform your sales funnel for good. They even gave this simplified process a name - ‘Conversational Marketing’ Also, did I mention Drift is the only company that managed to bring the limelight back on chatbots with their newly named concept? So, being experts in ‘Conversational Marketing’, you’d think they’d know a thing or two about how to convert leads, right? I thought the same and tried out their Driftbot for a while and every time I visited their website, the Driftbot always had something new to say to me to make me convert. And this…. Which you can do on your site as well, your creativity is your limit when it comes to converting leads through conversational marketing. But one thing is for sure, chatbots indeed cut a lot of time out of your customer journey, which is always a good thing, for both your business and your customers. Conversational Marketing lets your sales team focus on the best leads filtered by your chatbots in, as drift mentioned, minutes. Some people have said that lead qualifying chatbots have shortened their lead qualifying process by 18 days! And when integrated with Salesforce and other tools intended for your sales team, it can really streamline your sales processes. 4. Sell in a conversational way If you are a B2C brand, selling your products in a casual manner becomes easy with a chatbot as everything is done with conversations and not hard selling. And customers will be prompted to buy as well, as they’ll be shown personalized items based on their own choices. H&M has their own bot to sell their products on the platform Kik. If you had typed ‘Shop this’ instead, then the chatbot would redirect you directly to their site to make the final purchase. See how simple the process becomes for users! Or see how Macy’s chatbot on Facebook does it. 5. Studded with Analytics Usually, chatbots come with analytics, if not, there are bots that can provide this functionality to a bot. Anyways, the thing to focus here is that bot analytics can come in handy if you ever choose to employ a bot for your brand. With the help of analytics, you can easily monitor all the chats your bot has had with users, see the most searched for products, track conversions, return visits & more. But most importantly, analytics can be used to see if the conversational tone that you’ve set for your bot is going well with your user base or not. And if your bot is not making many conversions, you can easily change the tone of your bot to get the best out of your bot’s marketing efforts. Modern chatbots have come a long way from just being your customer support executives. Today, they can proudly be your brand’s voice, the first point of contact and sales executives. While I have tried to list some cases where you can use a chatbot to enhance your brand’s user experience, you can use them in a lot more creative ways, totally depends on what you want to do with your chatbot. ...

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The concept of Walmart SEO can be applied to any online marketplace, including Walmart! Based on the phrase or search term a user provides, each major online marketplace uses its algorithm to determine which products should be displayed at the top and which ones should appear below them. Every seller seems to aim for the top rank, but only one will succeed. Ever questioned why? The algorithm decides that listing, in particular, is appropriate enough to be placed there. Yet how? Because a huge company like Walmart, or any other platform for that matter, will never disclose how its algorithm works, it remains a mystery. If everyone had access to such information, there wouldn't be any competition because everyone would follow the same rules. So what does "Algorithm" literally mean? Any eCommerce platform's algorithm holds the secret to its success; hence it is always kept private. However, some vendors try to express their ideas on social media via videos or blogs when they optimize their listings and try out various tactics. On the other side, a few professionals might also offer their advice. This is how the strategies spread: More people devote additional time to writing about them. Some people use them and produce videos to advertise them. Sellers implement the proposals in light of that. Nevertheless, before you publish your ad, Walmart formally provides you with a few key instructions. These make sense and shouldn't ever be disregarded because they have a big impact on organic rankings. On that point, let's examine Walmart’s SEO strategy and discuss what you can do to improve the ranking of your product listings there. What is Walmart's SEO Strategy? The term SEO is used wherever an algorithm is present. In other words, you are making your listing more appealing to the algorithm. Your listing improves over time due to everything you do, including coming up with a catchy title, choosing a stunning image, and organizing the qualities into bullet points. These elements help Walmart's algorithm recognize your offer; if it thinks it's appropriate, it gives it a priority and places it in the coveted Buy Box. Your optimization efforts were effective if you appeared at the top of the search results for the term you chose, provided you also included a few other selling points. Advantages of Joining Walmart's Marketplace Well-known eCommerce site The Walmart Marketplace is run and owned by Walmart. Walmart permits and provides its customers with millions of brands, goods, and options through partnerships with various Marketplace Sellers. The Walmart Marketplace enables independent sellers to offer their products on Walmart.com like you would on eBay or Amazon. One of the simplest methods to make your products more well-known is to sell them on Walmart's online marketplace because they have such a large customer base. Alongside the other things on the platform, the products from the market are listed in Walmart.com's search results. Walmart periodically adds to its marketplace sellers, expanding the range of available goods. With the fresh prospects, this is a big boost for sellers. Walmart Marketplace Perks We have listed a few of the advantages Walmart offers vendors, including great client visibility and less rivalry. Increase Brand Visibility: Walmart is a well-known company with millions of unique visitors each month. Being a Walmart Marketplace dealer allows you to benefit from the company's strong brand. You may immediately increase sales by adding products to Walmart Marketplace, putting your brand in front of more customers, and increasing brand visibility. No Monthly Fees: Walmart Marketplace has a simple pricing structure with no setup costs and monthly or transaction fees for individual orders. You will be required to pay a referral fee for each successful order. This direct cost changes depending on the products and is typically 15%, relying on what you sell.You must pay monthly referral fees and varying closing costs on other eCommerce websites. This is done to keep your products prominently displayed on their website. The organizational structure of Walmart enables you to raise business profits. Secure and Quick Transactions - Walmart safely processes every order transaction. Walmart Marketplace has a simple pricing structure with no setup costs and monthly or transaction fees for individual orders. Every order is processed free of charge, and payments are made every other week. Your referral fees are automatically deducted from your net income following a buyer's purchase of your goods. Low Competition: Keep in mind that the community of sellers on Walmart Marketplace is hand-picked. You must sell premium products at fair prices and deliver exceptional customer service to be accepted. Your listings will be more visible because there is less competition, and you will sell alongside other seasoned merchants and first-party goods from Walmart. No Inventory Restrictions: Products available as a limited special inventory can also be listed and managed by establishing a predetermined threshold. On their website, Walmart allows a huge variety of products. This indicates that their website will be able to display your entire inventory of eligible products. TwoDay Delivery Service: Sellers know that quick shipping can make all the difference in sales since online customers have learned to expect it. The quicker you ship, the more you sell. With the Walmart Marketplace TwoDay delivery service, you can increase the visibility of your products in browse and search results, increase sales, and surprise customers with accelerated shipment alternatives. Customers of Walmart can get free TwoDay shipping without making a minimum purchase or joining a club. This tactic helps Walmart's Marketplace businesses increase conversions, exposure, and positive ratings. To maximize the growth and success of your online store, you must take control of your Walmart Marketplace listing. However, you must first obtain Walmart's platform permission. Optimizing Your Listing on the Walmart Marketplace Due to many vendors on the platform, you must carefully optimize your live Walmart Marketplace listings to draw in the right customers. For your brand's success on the site, Walmart Marketplace offers various services, such as their Listing Quality Dashboard. Using this tool, you can learn more about your listing to help you further optimize it by carrying out the following actions: Here are some optimization suggestions for the Walmart Marketplace: 1. Use a Precise Product Name Keep your product's name concise and authentic. Product names must be at least 50 characters long and no more than 75 characters. When crafting the name of your product, use this formula: Brand + Size of Item (If required)+ Identifying Characteristics + Item Name, Style (If required), and Pack Count Consider the following advice when you draught your product title: Refrain from using special characters like +, @, #, etc. Don't include any company information outside the product brand. Add product attributes. Stay away from retailer-specific information, such as advertising offers. Avoid using marketing buzzwords like "best," "top-selling," or "inexpensive." Avoid mentioning other marketplaces. 2. Utilize High-quality Photographs Use clear, well-lit product photos. The best-case scenario would be to offer zoomable, high-resolution product images. Here are a few suggestions: Make the front view of the item the main product image. Make sure the background is white (RGB values 255, 255, and 255). Crop the image to remove extra background space. Include backdrop photographs showing the goods from various viewpoints. Offer in-depth content, such as product reviews and interactive tours. Avoid using offensive or obscene images as placeholders. 3. Highlight Important Product Characteristics To draw customers, highlight particular product specifics. Pay special attention to the product shelf and short and long descriptions to increase searchability and product relevance. A. Shelf Description: You can showcase the key benefits of your items in this section. When writing your product shelf descriptions, be sure to bear the following advice in mind to maximize your Walmart Marketplace listing: List three to five of your product's biggest benefits in bullet points. Avoid spelling and language errors. Use unique product descriptions only. Be sure to include keywords in your text. Provide useful product information. Eliminate unnecessary keywords. B. Brief Description: You must use all 500–1,000 characters to maximize your Walmart Marketplace SEO strategy. Here are some guidelines for generating concise product descriptions: Maximize the number of characters per paragraph. Write concise and accurate product descriptions. Include keywords like the product name, brand, and style that shoppers are likely to use in their search queries. Make your descriptions intriguing and full of keywords. Avoid duplication and generic material. C. Long Description: This is the largest section on the Walmart Marketplace site. Use the following advice to improve your Walmart Marketplace optimization strategy: Ensure your lengthy descriptions contain 1,000–4,000 characters or 250–300 words. List 10–30 features and advantages of the product. Produce distinctive product descriptions. Avoid plagiarizing descriptions from other websites and online shops. To demonstrate your knowledge, incorporate facts and advice in your article. Make the copy understandable by speaking in a conversational tone. 4. Select Pertinent Product Characteristics On the left side of the Walmart Marketplace listing are the product attributes. These product informational elements classify your products and enable customers to view restricted or filtered results. You can define your product qualities by selecting one of 24 product categories. Here are some pointers to help you choose the appropriate classification: Complete the appropriate fields for your product's qualities. To make your goods more visible, avoid choosing the category "Other." Give complete product information to improve your position on the results page. 5. Provide competitive price Pricing is essential to achieving the Buy Box. On a single page, Walmart displays all the vendor listings. These listings include each item from every vendor, with pricing changing. Customers are now more prone to be enticed to things with low prices. The winners of the Buy Box are the sellers whose products customers add to their shopping carts. Your odds of getting a Buy Box must be increased by: Provide affordable prices. Keep supplies available. Keep an eye on your rivals' pricing strategies. Make shipping on Walmart free or keep the cost as low as possible. Provide products to customers on schedule. Request favorable testimonials from your consumers for your page. 6. Provide Prompt Client Support Customers desire quick and secure service. Be sure to include Walmart's fast shipping symbol in your product listings to attract customers and increase brand loyalty. Additionally, keep your customer service line open at all times. 7. Maintain Favorable Consumer Feedback In your Walmart Marketplace listing, reviews are essential. Streamline your Walmart SEO strategy by concentrating on offering unmatched customer service. To improve your chances of receiving favorable ratings on Walmart, use the following advice: Respond to emails from customers within a day. Continue to have good relations with your clients. Make use of a reputable fulfillment company. Offer up reliable tracking data. Ship items on schedule or earlier than promised. Improve your product listing and SEO on Walmart. By implementing the proper Walmart Marketplace SEO strategy, you may increase your chances of showing up higher on pertinent product searches. Choose a digital marketing company that can meet all of your Walmart SEO marketing requirements. Grow Your Business in the Walmart Marketplace! Utilize Saffron Edge's optimization services for the Walmart Marketplace to improve and grow your online store. We have covered everything from account setup and branding to keyword optimization and analytics reporting. Using our cutting-edge strategies, you may increase the traffic to slow-selling products on Walmart by optimizing your product pages with pertinent keywords, enticing titles, appealing descriptions, and improved aesthetics. We also work on backend search terms that will help you rank for all the associated terms that users search for so you can get the money you have always desired. With the assistance of our SEO professionals, find out more about how to sell on Walmart and other eCommerce platforms. Join forces with us, and let's collaborate to increase the ROI for your company. Along with other eCommerce optimization services, we provide optimization for the Walmart Marketplace. Contact one of our digital marketing specialists right away! ...

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