How Can Marketing Automation Boost Your Sales In 2021?
Jul 28, 2021
10 min read
Marketing technology or marketing automation has emerged as a well-required concept for almost every business operating in the industry- be it small or big. While your company has been working with manual efforts and minimal tools, it is the year 2021, and it calls for an upgrade. Blending technological components in the marketing function of a business is similar to a stroke of luck. What is marketing automation? It is an online software or a system that acts as a substitute for manually handling repetitive marketing tasks.
Today, tons of vendors offer systems that automate tasks; many businesses have developed homegrown tools. According to a survey of 2019, 75% of the companies were already using some marketing automation tool. As per the SharpSpring Investor Presentation of 2019, we see that the market for Marketing Automation Software is growing at a rate of 20%.
The report said the U.S. share for the Marketing Automation Software industry equals a $6.1B market! Enhancing the online experience is an excellent opportunity for your business, and this feat seems achievable if marketing automation tools are availed. With the growing business similarity in the industry, marketing automation enables your business to design and effectively manage your marketing campaigns, boost sales and earn much better profits than your rivals.
For many companies, sales automation has helped them in lowering costs while enhancing efficiency and customer satisfaction. Automation has also enabled engineering and manufacturing to reduce production costs by an average of 8% to 12%. By 2024, we can expect the Marketing Automation Software market to expand at a CAGR of 9.82%.
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Be it a small business selling greeting cards online, or a multinational firm with a diverse product line, marketing automation helps streamline the marketing and advertising tasks of the firm and funnel the sales from both current and prospective customers. And it is not just about how your marketing campaigns would do; marketing automation benefits the business interface that allows you to target your customers effectively and, after that, study their purchasing behavior.
Ecommerce and telecommunication companies have adopted Customer Value Management through which almost 26% of their calls don't need any human intervention. It has helped them in lowering costs and increasing customer satisfaction. One of the primary reasons to take up marketing automation for your business marketing is how seamlessly you can optimize your routine, repetitive tasks and manage them and other core operations without getting a hit on business sales.
Ways To Increase Sales Via Marketing Automation
By now, you might have an idea about how marketing automation works- streamlining your marketing actions and simplifying a marketer's routine. Let's have a closer look at how it affects the sales of your business firm and ways you can close much better leads with automation tools-
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Better Vision Of Potential Leads
Lead generation and nurturing quality leads is a great way to boost sales for your business firm. Earlier, analyzing quality leads was a bit strenuous. It required seeking customer data and purchasing behavior details via web analytics, contacting customers via phone calls and messages to know their reviews, etc. But, marketing automation has helped businesses acquire this information without going through tons of customer-centric data.
With automation tools, you can get a better sight of your business leads by monitoring their behavior when they're on your website and tracking information about their website visit and other activities. These components sum up to be an overall score of your potential leads, based on which priority is given to interested ones to boost your sales.
Eliminate A Long Response Time
It might sound counterfactual to say that a generic response time could boost sales- little do people know that it has a strong effect on the customer's purchase behavior. In most cases, customers require an understanding of the product or service acquired by them. Here is when your business has to score- by responding in time. Timely responses make a lot more difference on your leads and especially when they require your help. Using automation tools, you can guarantee a business greeting sent to your lead once it turns in.
Such greetings could be personalized text messages or emails that inform the customer about the business, its services, and customer-related opportunities. In addition, marketing automation can help you create self-tasks and reminders about lead nurturing, which is a must-to-do task in the present day.
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Tracking Lead Activity Status On Different Channels
Your prospective leads hope around your business website, hover to the purchase carts, visit your handles on social media platforms and look you up on the internet. Therefore, you must track these activities as your business can gain important information by connecting with the lead customer to feel pleasant. Along with that, associating them with relevant content on your website is one of the requisites for customer engagement.
Coupled with customer engagement with personalized content, you can use triggering emails and digital advertisements to interact with your potential customers with the help of marketing automation tools. The software tools also ensure that the customers get what they expect from your business, and your marketing campaigns could easily comprehend these expectations.
Analyze Return on Investment
Without using marketing automation software, marketers cannot cut back on repetitive and non-core marketing activities. And as a result of this, your business might spend more on investment rather than product profits. But, with the help of marketing automation, you can delegate these tasks onto automated tools to save up on the additional cost.
Once you start saving up on these digital tasks, you can allocate that fund to other marketing campaigns monitored by marketing automation. Tracking ROI on different marketing campaigns can help you realize which sector is working efficiently and its suitable for-profit revenues. Based on that information, the business can take a call to increase sales via marketing campaigns and eliminate the non-performing ones to reduce costs.
Obtain Relevant Sales Information
Your sales department would do much better if it knows how and what customer leads to the target in advance. Therefore, it is an excellent opportunity to make marketing automation work for your sales leads and acquire necessary information from the lead interactions to assure maximum conversions from current leads. Lead scoring practices can help segment the priority leads and invest more time in optimizing the sales potential of your business.
Having that said, the sales department of any business firm is usually burdened with menial and dull tasks that software tools can easily override. Thus, by applying marketing software and system tools, you can efficiently address your business's staffing requirements and let your salespeople focus on profitable sales.
Saffron Edge helps you identify the areas of opportunities in your marketing department where you can incorporate technological aid and automate the marketing chores for better efficiency and pace.
Our primary task is to support your business with marketing automation programs that can enhance the way you communicate with your sales-ready leads. We also help in social media marketing and predicting lead generation from varied channels to design a structured workflow chart for your marketing campaigns. Are you interested? You can book an appointment with us now!
What is a Knowledge Graph and how does it work?
Have you ever seen a knowledge card appear in the search results when you Google “current president of the United States” or “weather today”? If so, you’ve already experienced the power of knowledge graphs in action. The Google Knowledge Graph is a prime example of a widely recognized knowledge graph. But what exactly is a knowledge graph, and how does it work? How can you leverage it to boost your brand’s visibility and enhance your SEO strategy? In this comprehensive guide, you’ll learn all of the above. How Do Knowledge Graphs Influence Search and SEO? Knowledge graphs enhance SEO by structuring data to improve search engine understanding, enabling rich results, optimizing for voice search, and increasing search rankings, thus boosting visibility and user engagement. In data science and AI, knowledge graphs improve search results by adding identifiers and descriptions to data to make sense of it, integrate it, and explain it. Understanding Search Intent Traditional keyword matching often fails to understand the true intent behind a search query. Knowledge graphs go beyond keywords to grasp the context and relationships between entities. For example, searching for “famous artist who painted the Mona Lisa” yields the correct result (Leonardo da Vinci) without mentioning his name. This demonstrates how knowledge graphs can interpret the intent behind queries. Knowledge graphs use natural language processing to understand the context and relationships between entities, enhancing their ability to interpret and respond to complex queries. Enhancing Voice Search with Natural Language Processing With the increasing use of voice-activated assistants, natural language voice searches are becoming more common. Knowledge graphs help search engines recognize entities and their attributes in voice queries. For instance, asking, “Who played the lead in the movie Titanic?” and then “How old is he?” enables the search engine to understand that “he” refers to Leonardo DiCaprio, showcasing the interconnected nature of entities. Knowledge graphs use machine learning to improve the accuracy of voice search results by training data to feed machine learning algorithms and integrating these techniques to enhance their functionality. Boosting Brand Visibility and Authority Data from knowledge graphs often appears in SERP features like knowledge panels and knowledge cards. These features provide significant SERP real estate, enhancing visibility and authority. If your brand is included in a knowledge graph, your logo and key information can appear in search results, even for non-branded queries, elevating your visibility and perceived authority. Organizations can leverage internal knowledge graphs by utilizing existing datasets or ontologies to bootstrap their internal knowledge graphs, enhancing brand visibility and authority. Reducing Click-Through Rates According to a study by Rand Fishkin, over 50% of searches result in no clicks, partly because knowledge graphs often provide direct answers in the SERP. While this can reduce organic traffic, focusing on keywords with higher click-through rates can help mitigate this impact. Knowledge graphs can start from unstructured data, storing vectors along with nodes and relationships to provide long-term memory for AI, which helps deliver direct answers in the SERP. Want to reduce your CAC to half? Book a strategy call How to Get Included in a Knowledge Graph Inclusion in a knowledge graph can significantly enhance your SEO strategy. Here are six comprehensive steps to notably improve your chances of being featured: Organizing your data in a specific format is crucial for inclusion in a knowledge graph, as it involves linking entity descriptions to one another, forming connections, and creating a graph structure. Enhance Your PR and Link Building Efforts Mentions from authoritative sources can signal to search engines that your entity is notable. Although challenging, small and medium businesses can achieve this with a focused PR strategy and scaling link building. Knowledge graphs can also assist with knowledge management tasks such as data governance and fraud detection, enhancing the overall efficiency of organizational units. Implement Schema Markup on Your Website for Structured Data Using schema markup (structured data) helps search engines understand your content better. Implement organization markup to include name, logo, URL, and social profiles. Validate your markup to ensure accuracy. A knowledge graph acquires information by integrating it into an ontology and applying a reasoner to derive new knowledge. It organizes entities like concepts, places, people, and organizations and connects them through relationships. Here’s an example: {”@context”: “http://schema.org“,”@type”: “Organization”,”name”: “Your Company”,”description”: “Your Company provides innovative solutions in the tech industry.”,”url”: “https://yourcompany.com“,”logo”: “https://yourcompany.com/logo.jpg“,”email”: “contact@yourcompany.com“,”address”: {”@type”: “PostalAddress”,”addressCountry”: “US”,”postalCode”: “12345”,”streetAddress”: “123 Main Street”},”founder”: {”@type”: “Person”,”name”: “John Doe”,”gender”: “Male”,”jobTitle”: “CEO”,”image”: “https://yourcompany.com/johndoe.jpg“,”sameAs”: [”https://twitter.com/johndoe“,”https://www.linkedin.com/in/johndoe/“]},”foundingDate”: “2005-06-01”,”sameAs”: [”https://www.crunchbase.com/organization/yourcompany“,”https://www.facebook.com/YourCompany“,”https://www.linkedin.com/company/yourcompany“,”https://twitter.com/yourcompany“,”https://www.youtube.com/channel/yourcompany“],”contactPoint”: [{”@type”: “ContactPoint”,”contactType”: “customer service”,”email”: “support@yourcompany.com“,”url”: “https://yourcompany.com“}] Create a Google My Business (GMB) Profile for Google Knowledge Graph Creating a GMB profile for a Google Knowledge Graph helps with brand visibility in Google Maps and searches. Ensure that your details (name, address, phone number) are consistent across your website, social media, and GMB listing. Develop a Wikidata Entry Wikidata is a structured data repository used by Wikipedia and other projects. A significant portion of data in knowledge graphs comes from Wikidata, making it crucial to have a profile there. To create an entry, follow Wikidata’s Help portal and Notability policy. Obtain a Wikipedia Page Having a Wikipedia page can enhance your credibility and presence in knowledge graphs. Ensure that your page adheres to Wikipedia’s guidelines and notability criteria. Ideally, have someone unaffiliated with your brand create the page to avoid bias. Maintain Consistency Consistency across all online platforms is vital. Ensure your brand information is uniform across your website, social media profiles, and other digital properties. This consistency helps search engines accurately represent your brand in knowledge graphs. Want to reduce your CAC to half? Book a strategy call Semantic Knowledge Graph A semantic knowledge graph is a graph-based representation of data where entities (nodes) and their relationships (edges) are integrated into an ontology. This means the entities are semantically enriched, providing context and meaning. For example, a node named "NASH" is ambiguous. However, by aligning it with a disease ontology, the graph clarifies that "NASH" refers to a disease, not a gene, drug, or person. Attributes on nodes and edges further describe their characteristics. This semantic enrichment allows a knowledge graph to accurately understand and represent real-world entities and their relationships, facilitating more meaningful data analysis and interpretation. Essentially, a knowledge graph understands "things, not strings," enabling computers to comprehend and process data in a human-like context. Knowledge Graph Examples Knowledge graphs are powerful tools developed by major tech companies like Google, Microsoft, and Facebook. They significantly impact semantic SEO, entity development, and branding. Google’s Knowledge Graph: Launched in 2012, it enhances search engine results by understanding the relationships between people, places, and things. This enables Google to provide users with more accurate and relevant information. For instance, searching for a famous person will yield a rich snippet with a brief biography, related people, and key facts, improving user experience and engagement. Microsoft’s Satori: Microsoft's knowledge graph is integrated into Bing. It helps deliver detailed and structured information right within the search results. Satori enriches Bing’s capabilities by understanding complex queries and presenting concise answers, thus reducing the need for users to click through multiple links. Facebook’s Graph Search: Although not a traditional search engine, Facebook uses a knowledge graph to connect users with content, people, and interests. By understanding the connections and preferences within its massive user base, Facebook can offer personalized search results and content recommendations, enhancing user engagement and advertising effectiveness. These knowledge graphs are crucial for SEO as they prioritize structured data and entities, making it easier for search engines to understand and index content. For businesses, this means enhanced visibility, better branding, and a more profound presence in search results, ultimately driving more traffic and engagement. Conclusion Understanding and leveraging knowledge graphs is essential for modern SEO. Inclusion in a knowledge graph requires effort and consistency, but the benefits of visibility, authority, and user trust make it worthwhile. Utilizing knowledge graph AI techniques can significantly enhance these benefits, driving more sophisticated insights and interactions. By following the steps outlined above, you can increase your chances of being featured in a semantic graph and improve your SEO strategy. Saffron Edge helps your brand stay informed and proactive about these developments, which is key to maintaining a competitive edge in SEO. Knowledge graphs can create new knowledge from existing facts, leading to more relevant search results and actionable insights. ...
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Top 10 Law Firm Marketing Companies in 2024
Looking at the current Law Firm Marketing Trends, it's clear that firms are focusing on various Law Firm Marketing Techniques to stay ahead of the competition. As the legal industry becomes increasingly competitive, law firms are now turning to marketing to attract new clients. We have curated a list of the top 10 Law Firm Marketing Companies in 2024, specializing in various marketing techniques such as Lawyer Internet Marketing, search engine optimization, PPC advertising, and social media marketing. Whether you're a small or large law firm, finding the right partner to help you grow your business is crucial for success in the competitive legal market. What is Legal Marketing? Legal marketing is a dynamic force that propels awareness and client acquisition for law firms.Law firms employ a diverse range of marketing methods, encompassing traditional approaches like print ads and television commercials, as well as contemporary online strategies such as SEO and social media marketing. These modern techniques enable law firms to broaden their outreach and engage with potential clients more precisely and efficiently. Through the integration of both traditional and digital marketing strategies, legal marketing firms play a crucial role in legal firms attain growth, and visibility, establishing their brand, and fostering business growth. What are the Benefits of Legal Marketing Firms? Legal marketing firms provide valuable assistance to law firms, helping legal firms avoid digital marketing blunders and offering other key benefits. In-Depth Industry Knowledge: Making essential legal marketing mistakes can be costly for law firms. It’s important to partner with a legal marketing firm that has extensive industry knowledge to avoid these mistakes. These firms understand the specific requirements, ethical considerations, and regulations of the legal industry, which allows them to create effective and compliant marketing strategies. By avoiding essential legal marketing mistakes through the help of a legal marketing firm, law firms can develop successful campaigns that mitigate potential risks. Improved Workflow: Legal marketing firms help law firms acquire new clients more efficiently and effectively by providing expertise in online marketing, SEO, paid advertising, and content marketing. This increases productivity and improves the overall quality of their services. Legal marketing firms can help Criminal Defense Attorney law firms boost their reach, build their brand, and grow by creating successful marketing campaigns. Improved your online presence: Legal marketing firms use various techniques like search engine optimization and paid advertising to increase the online visibility of law firms, attract new clients, and ultimately grow the business. By incorporating legal practice management software like Clio Grow, firms can intake clients seamlessly and streamline their workflow. These partnerships and tools help law firms maximize their marketing efforts and achieve long-term success. One such technique is to encourage clients to leave Google Reviews For Family Lawyers, which can help improve the law firm's reputation and attract more potential clients. Agencies for Legal Marketing in 2024 1. Saffron Edge Saffron Edge is a law firm agency that provides comprehensive marketing campaigns tailored to different sales funnel phases. Our dedicated, experienced digital marketers specialize in growth-aligned SEO tactics to improve lead generation and credibility for legal practices. We offer unique, personalized, and data-driven approaches, conduct thorough research, and offer various marketing solutions. With expertise in search engine optimization, pay-per-click, social media marketing, email marketing, and e-commerce development, Saffron Edge is an invaluable partner for any law firm seeking to expand its reach, build its brand, and grow its business. Learn more about our offerings and achievements here! Key Features Search Engine Optimization Pay Per Click Social Media Marketing Email Marketing Local SEO Content Marketing Pros Personalized Approaches: Our approach is unique, personalized, and data-driven, allowing us to deliver outstanding client results. Thorough Research: We conduct thorough research, adapt to changes in our client's businesses, and offer various marketing solutions across multiple industries. Adaptability: Our plans are crafted to adjust and grow alongside the client's business, offering scalability for sustained success. Diverse Industry Insight: Our expertise extends across B2B SaaS enterprises, direct-to-consumer brands, e-commerce, and start-ups, underscoring our varied skill set and flexibility. Global Reach: Our team has the expertise to manage clients internationally and deliver exceptional results, regardless of their location. Ratings 2. Rankings. Io Rankings.io is a specialized law firm SEO agency that delivers exceptional results for attorneys. Initially entering a field where few companies specialized in SEO for attorneys, Rankings.io set out to recognize the parallels between the legal profession and legal SEO. Key Features Search Engine Optimization Advertising Pay Per Click Pros Expertise in Legal SEO Proven Success in Competitive Markets Customer-Focused Approach Adaptability Cons Niche Specialization: While specializing in personal injury has advantages, it may limit the agency's appeal to law firms outside this specific practice area. Risk of Overextension: The decision to expand into various legal practice areas may pose the challenge of maintaining the same level of specialization and success achieved in personal injury SEO. Ratings 3. Kaleidico Kaleidico is a full-service marketing and design agency specializing in lead generation. Kaleidico is recognized for its inventive digital marketing approaches aimed at generating leads and boosting revenue for its clientele. The agency provides a range of services, encompassing the design and development of law firm websites, content marketing, and email marketing. Key Features Web Design Digital Strategy Web Development Content Marketing Conversion Optimization Email Marketing UX/UI Design Pay Per Click Pros Proven Track Record Creative Design Client-Centric Approach Cons Cost Consideration: As a full-service agency, Kaleidico's services may come with a higher price tag than niche providers focused on specific aspects of digital marketing. Ratings 4. Jurispage JurisPage is a law firm agency specializing in Search Engine Optimization (SEO), Google Ads, and Website Design, catering specifically to entrepreneurial law firms. Key Features Search Engine Optimization Pay Per Click Web Design Content Marketing Conversion Optimization Digital Strategy Pros Specialization in Legal Industry Affordability Ownership of Website Cons No Offline Advertising Not Exclusive Ratings Not available 5. One400 ONE400 is a dynamic law firm agency committed to bringing innovation to the legal industry. They help law firms expand their reach, build their brand, and grow their business. Key Features Branding Business Consulting Content Marketing Digital Strategy Marketing Strategy Pay Per Click Pros Forward-Thinking Approach Client Empowerment Digital Tools Integration Cons Higher Price: ONE400 may have a higher price tag than other firms. Collaboration Complexity: Partnering with entrepreneurial lawyers and tech professionals might face challenges finding the right balance between legal expertise and technological innovation. Ratings 6. Accel marketing solutions Accel Marketing Solution is a dedicated law firm marketing agency focusing exclusively on providing diverse marketing solutions for legal practices. The agency specializes in providing website design and digital marketing services, aiming to enhance client revenue through effective search engine optimization (SEO) and improved conversion strategies. Key Features Content Marketing Search Engine Optimization Social Media Marketing Web Design Pay Per Click Video Production Pros Expertise in the Legal Industry Digital Services for law firms Proven Track Record Results-Driven Approach Cons Dependency on Digital Channels: The agency's focus on digital marketing may not cater to law firms seeking a more balanced approach that includes traditional marketing channels. Cost Considerations: Accel Marketing Solution may be expensive compared to general marketing agencies. Ratings Not available 7. Advantage Attorney Marketing ADVANTAGE Attorney is a complete solution provider for law firms, offering digital marketing services and cloud solutions. Key Features Content Marketing Pay Per Click Search Engine Optimization Web Design Advertising Social Media Marketing Pros Holistic Approach Performance Guarantee Cons Limited Specifics: The description needs more specific details about the technologies and strategies used in their digital marketing services and the features of their cloud solutions. Dependency on Technology: Relying on technology and AI might concern some law firms, especially if they have reservations about embracing advanced technologies. Ratings Not available 8. Optimize My Firm Optimize My Firm is a specialized agency that provides top-notch SEO (Search Engine Optimization) and Content Marketing services for law firms. Key Features SEO Content Google Ads Local Service Ads Pros Legal SEO Specialists Flexibility with No Contracts Cons Dependency on Google Algorithms: As with any SEO-focused service, results can be influenced by changes in search engine algorithms. Ratings Not available 9. Omnizant Omnizant is a dedicated full-service digital marketing company catering exclusively to legal professionals. With a focus on organic SEO strategies, they aim to elevate law firms' online presence and rankings on major search engines. Pros Specialized Content Marketing Ownership of Website Affordable Services Cons No Offline Advertising: Omnizant's focus on digital strategies may be a drawback for firms seeking a comprehensive approach that includes offline advertising channels. Semi-Exclusive Engagement: The semi-exclusive nature of the agency's services might result in shared strategies among competing law firms, potentially diluting the uniqueness of individual campaigns. High Attorney Involvement: While expertise is beneficial, the level of attorney involvement required might be intensive, demanding considerable time and input from legal professionals. Ratings Not available 10. iLawyer Marketing iLawyer Marketing is a specialized digital marketing agency that caters exclusively to law firms. With a primary focus on SEO, Pay-Per-Click (PPC) advertising, and website design, iLawyer Marketing distinguishes itself by offering comprehensive digital solutions tailored to the legal industry. In addition to its core services, the agency complements its offerings with content creation, including blog writing and video production. Key Features Search Engine Optimization Advertising Pay Per Click Web Design Video Production Pros Niche Specialization SEO Strategies Targeted Advertising Precision Cons No Offline Advertising: iLawyer Marketing's exclusive digital focus may limit opportunities for offline advertising, potentially missing out on specific market segments. Semi-Exclusive Approach: The agency's semi-exclusive approach might limit the number of clients it can take on, potentially impacting accessibility for smaller law firms or those with more modest budgets. Cost Consideration: While effective, the specialized services provided by iLawyer Marketing may come at a higher cost, making it a potentially expensive option for some law firms. Ratings ...
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3 Ways To Leverage Social Content Into Your Blogs
According to NY Times Insights Group study the audience is provoked to share blog through highlighted key factors. People only share those contents that either brings entertainment or value to their connections in the social media sites. Informative content sometimes gets educational and comes off flat, it can’t have any last longing mark on social or emotional levels. These are the situations where social content steps in to benefit you. It can also be regarded as a cross between content marketing and social media. The place where these two merges could be treated as Social Content. When you are creating any content, you are more focused on creation and source part rather than sharing. Social content can pull the audience to make a content more authentic which further makes it relatable and personable. here, you are not just shooting out another thought or idea but are encouraging an emotional connection among people. Here are three ways to leverage social content into your blog 1. Best Roundup Posts You need to create content which includes authoritative links that will support the ideas you are presenting. This will increase content’s authority and information trustworthy. Rounding up through insights of experts from other sources will not only going to transform your social content but it will also expand it. Your piece of writing will gain more impact if your thoughts are supported by influencers or experts of your industry or by quotes. Direct contact with these influencers is not required, if you can manage it then it is a great way though. You can keep a tap on the content that usually presents similar perspectives and ideas required by you, it will help you to take ideas from these sources and also for citation. Another way is to embed social channels or interactive visual or social elements to the posts. 2. Spotlights of Customers If you are thinking of going for a case study based on a successful interaction with the customer then you need to think twice. Case studies are data driven and it's boring for the readers. Make your customer spotlight more engaging than before. One of the easiest tactics is to solicit all your customer and appeal them to share their story of success. Select stories among brand ambassadors and associate with them. Keep flashing stories at regular intervals, which you find are the biggest success stories. Those who have a retail establishment, this procedure can be followed in the video or picture forms. Ask your customers to share their story and you can further share them with your audience. 3. Leveraging Comments You need to inspire your audience to engage or comment on every post you make. This will further help you in lifting those comments to get ideas that should be inculcated in the future posts. You will find many new thoughts and ideas by encouraging these discussions. Another tactic is to post engaging questions asking about the reviews from the audience in these social channels. It is much like conducting the survey around a particular topic by engaging more and more people. The submissions you derive from these post will help you in creating quote contributors and round up post exactly the same way you created influencers round-up posts. Engaging your audience through best roundup posts, creating a spotlight for customers and leveraging the comments you are receiving from your audience will definitely going to help your content in involving more with the community. This also means you are building a way towards your future engagements as are giving ample amount of weightage to customers opinions and contributions. This creates a social aura around the content you have written for a blog. ...
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