How Can Marketing Automation Boost Your Sales In 2021?
Jul 28, 2021
10 min read
Marketing technology or marketing automation has emerged as a well-required concept for almost every business operating in the industry- be it small or big. While your company has been working with manual efforts and minimal tools, it is the year 2021, and it calls for an upgrade. Blending technological components in the marketing function of a business is similar to a stroke of luck. What is marketing automation? It is an online software or a system that acts as a substitute for manually handling repetitive marketing tasks.
Today, tons of vendors offer systems that automate tasks; many businesses have developed homegrown tools. According to a survey of 2019, 75% of the companies were already using some marketing automation tool. As per the SharpSpring Investor Presentation of 2019, we see that the market for Marketing Automation Software is growing at a rate of 20%.
The report said the U.S. share for the Marketing Automation Software industry equals a $6.1B market! Enhancing the online experience is an excellent opportunity for your business, and this feat seems achievable if marketing automation tools are availed. With the growing business similarity in the industry, marketing automation enables your business to design and effectively manage your marketing campaigns, boost sales and earn much better profits than your rivals.
For many companies, sales automation has helped them in lowering costs while enhancing efficiency and customer satisfaction. Automation has also enabled engineering and manufacturing to reduce production costs by an average of 8% to 12%. By 2024, we can expect the Marketing Automation Software market to expand at a CAGR of 9.82%.
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Be it a small business selling greeting cards online, or a multinational firm with a diverse product line, marketing automation helps streamline the marketing and advertising tasks of the firm and funnel the sales from both current and prospective customers. And it is not just about how your marketing campaigns would do; marketing automation benefits the business interface that allows you to target your customers effectively and, after that, study their purchasing behavior.
Ecommerce and telecommunication companies have adopted Customer Value Management through which almost 26% of their calls don't need any human intervention. It has helped them in lowering costs and increasing customer satisfaction. One of the primary reasons to take up marketing automation for your business marketing is how seamlessly you can optimize your routine, repetitive tasks and manage them and other core operations without getting a hit on business sales.
Ways To Increase Sales Via Marketing Automation
By now, you might have an idea about how marketing automation works- streamlining your marketing actions and simplifying a marketer's routine. Let's have a closer look at how it affects the sales of your business firm and ways you can close much better leads with automation tools-
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Better Vision Of Potential Leads
Lead generation and nurturing quality leads is a great way to boost sales for your business firm. Earlier, analyzing quality leads was a bit strenuous. It required seeking customer data and purchasing behavior details via web analytics, contacting customers via phone calls and messages to know their reviews, etc. But, marketing automation has helped businesses acquire this information without going through tons of customer-centric data.
With automation tools, you can get a better sight of your business leads by monitoring their behavior when they're on your website and tracking information about their website visit and other activities. These components sum up to be an overall score of your potential leads, based on which priority is given to interested ones to boost your sales.
Eliminate A Long Response Time
It might sound counterfactual to say that a generic response time could boost sales- little do people know that it has a strong effect on the customer's purchase behavior. In most cases, customers require an understanding of the product or service acquired by them. Here is when your business has to score- by responding in time. Timely responses make a lot more difference on your leads and especially when they require your help. Using automation tools, you can guarantee a business greeting sent to your lead once it turns in.
Such greetings could be personalized text messages or emails that inform the customer about the business, its services, and customer-related opportunities. In addition, marketing automation can help you create self-tasks and reminders about lead nurturing, which is a must-to-do task in the present day.
Source: Pexels
Tracking Lead Activity Status On Different Channels
Your prospective leads hope around your business website, hover to the purchase carts, visit your handles on social media platforms and look you up on the internet. Therefore, you must track these activities as your business can gain important information by connecting with the lead customer to feel pleasant. Along with that, associating them with relevant content on your website is one of the requisites for customer engagement.
Coupled with customer engagement with personalized content, you can use triggering emails and digital advertisements to interact with your potential customers with the help of marketing automation tools. The software tools also ensure that the customers get what they expect from your business, and your marketing campaigns could easily comprehend these expectations.
Analyze Return on Investment
Without using marketing automation software, marketers cannot cut back on repetitive and non-core marketing activities. And as a result of this, your business might spend more on investment rather than product profits. But, with the help of marketing automation, you can delegate these tasks onto automated tools to save up on the additional cost.
Once you start saving up on these digital tasks, you can allocate that fund to other marketing campaigns monitored by marketing automation. Tracking ROI on different marketing campaigns can help you realize which sector is working efficiently and its suitable for-profit revenues. Based on that information, the business can take a call to increase sales via marketing campaigns and eliminate the non-performing ones to reduce costs.
Obtain Relevant Sales Information
Your sales department would do much better if it knows how and what customer leads to the target in advance. Therefore, it is an excellent opportunity to make marketing automation work for your sales leads and acquire necessary information from the lead interactions to assure maximum conversions from current leads. Lead scoring practices can help segment the priority leads and invest more time in optimizing the sales potential of your business.
Having that said, the sales department of any business firm is usually burdened with menial and dull tasks that software tools can easily override. Thus, by applying marketing software and system tools, you can efficiently address your business's staffing requirements and let your salespeople focus on profitable sales.
Saffron Edge helps you identify the areas of opportunities in your marketing department where you can incorporate technological aid and automate the marketing chores for better efficiency and pace.
Our primary task is to support your business with marketing automation programs that can enhance the way you communicate with your sales-ready leads. We also help in social media marketing and predicting lead generation from varied channels to design a structured workflow chart for your marketing campaigns. Are you interested? You can book an appointment with us now!
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Top 5 Demand-Side Platforms (DSP) For Programmatic Advertising
We’re continuing on our programmatic spree! If you are still not familiar with what programmatic is, you can have a look at our previous blogs which specifically talk about what exactly programmatic advertising is and some things you should take care of before firing up your programmatic efforts. Going through them first will help you get on the same page as us. So, you’ve decided that going programmatic is the way to go to achieve better ROI and have successfully defined a strategy, got abreast with the current needs of your target audience and are almost ready to begin advertising programmatically. But what are the best platforms out there that will acquaint you with the best available ad units according to your targeted audience and provide detailed analytics as well so you can optimize all your programmatic advertising campaigns along the way? This post is all about that and a lot more! So, let’s get into those top 5 programmatic advertising platforms right away - Google Marketing Platform To keep up with the ever-evolving needs of marketers and publishers alike, Google went through a major rebrand to simplify, unify and consolidate their various top-of-the-line digital marketing and advertising products, giving advertisers and publishers more control over their entire digital marketing campaigns. After the rebrand, Google AdWords is now Google Ads. Google’s Doubleclick Advertisers products (including DoubleClick Bid Manager, Campaign Manager, Studio & Audience Centre) and Analytics 360 suite is now Google Marketing Platform. And DoubleClick For Publishers and DoubleClick Ad Exchange is now Google Ads Manager. The reason I’m telling you all this is because, before the rebrand, Google’s DoubleClick was the go-to product for everything programmatic for both advertisers and publishers. But after the rebrand, DoubleClick’s Bid Manager (DSP) and it’s other advertiser products are shipped integrated with Google Marketing platform under the name of ‘Display and Video 360’ which empowers advertisers to effectively plan, buy, measure and optimize their programmatic advertising campaigns across TV, video, display, mobile and more from a single unified platform. Coming to why Google’s platform is at the top of this list? Simply because of the large network of publishers selling advertising spaces on the platform. Reportedly, Google provides you with a choice to buy ad spaces programmatically on more than 1 billion websites and apps! And did I forget mentioning about Youtube? Yes, Google Marketing Platform is the only place where you can buy ad inventory on Youtube. Combined with the superior audience intelligence and analytics that the company is renowned for, you get a programmatic behemoth at your disposal that will support all your programmatic efforts every step of the way. We rely on the Google Marketing Platform as well for providing all our programmatic services. And it’s just great! Facebook Ads Manager Other than the web, if you are looking to advertise programmatically specifically on Facebook, then Facebook Ads Manager is your best bet. While there are other programmatic advertising platforms that provide ad spaces on Facebook and other social media platforms like Twitter, they will never be able to match the in-depth audience targeting options Facebook provides to its advertisers. And it’s all about the audience when it comes to making your advertisements work. If you have targeted the kind of audience who is already inclined to buy services/products related to your business, your ad will work. You can programmatically advertise native ads on the platform in the form of photos, videos, carousel ads, slideshows, and instant experiences. Appnexus Appnexus in another great programmatic advertising platform backed up by rich data and machine learning. The USP of the platform is you can fully customize it according to your business requirements and needs. The programmable platform allows you to programmatically buy premium inventory across various channels (desktop, mobile, TV) and formats (video, display, native, OTT) via multiple programmatic options (open exchange, private marketplace, programmatic guaranteed) with safety and transparency. Obviously, their inventory with not be as vast and detailed as Google but the platform still outscores other programmatic platforms over the web. SpotX If you have some videos at your disposal and want to advertise them programmatically over the web, then SpotX is your best option. SpotX is dedicatedly a video ad serving platform that has won various accolades for the awesome services they provide. I say services and not platform because the SpotX team, if you choose their services, will closely work with you to make your programmatic efforts a success. Their programmatic platform is studded with detailed analytics, superior audience intelligence and provides the functionality to advertise various video ad units such as in-stream videos, outstream videos, interstitial videos and OTT videos to deliver your preferred video experience to the targeted users and platforms of your programmatic advertising campaign. AdRoll Renowned for their spot-on retargeting services, this programmatic service provider and platform is best suited for entrepreneurs and advertisers of eCommerce stores. Their rich data pool of 1.2 billion online shoppers which includes their browsing behavior, previous purchases, and other important user data enables advertisers to target users based on their exact preferences and make every advertising campaign a success, ask from the 37,000 businesses using their platform and churning billions in business revenue. The platform lets you market your advertisements and retargets users across display, social, native and email. And their platform also lets you integrate all your user data with top eCommerce solutions such as Shopify, Magento, MailChimp and more to streamline all your workflows and turn you eCommerce store into a money-making machine. So, there you go! These 5 programmatic advertising platforms are all different in how they let you advertise yourself over the web and are built keeping in mind different business goals and objectives. So, I would advise you to go to their website, see what they have to provide and then decide which platform will suit you the best according to your budget and unique business requirements. If there are some other awesome programmatic platforms that have helped you remarkably in all your programmatic efforts, do let us know in the comments. ...
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Adequate Ways To Employ Third-party Data In Your Digital Marketing Strategy
An appropriate digital marketing strategy is vital to organizational success in the modern age of business and technology. Companies that thrive in the digital realm devote effort to developing digital marketing approaches. Organizations can reach clients across considerable digital channels due to this method, resulting in increased revenue and improved conversion rates. Marketing strategy is the process of determining precise marketing objectives at a higher level. A comprehensive marketing technique will identify realistic objectives for traditional (broadcast, radio, and print) and digital platforms. Compelling marketers will assess eclectic marketing methods essential to reach those strategic pursuits using established strategies and goals. Thousands of marketing tactics have emerged in this rapidly evolving world of digitalization. At all levels, businesses are contesting for their place. Are you one of them, or are you considering how to improve your marketing strategies? If yes, you have arrived at the right location. We specialize in supplying you with useful data to assist you in upscaling your business. We are here to inform you more about incorporating third-party data in your strategy to assist you in generating sales more successfully. It's a fabulous tool that's quickly accumulating grip across all manners. Stay tuned to learn more about this incredible technique! What Is Third-party Data? Third-party data is any information assembled by an agency that does not directly connect to the user whose data is being managed. Before being gathered by a third-party data source, this data is typically collected from various websites and platforms. Advertisers use third-party and first-party data to reach and understand new consumers at scale. Advertisers employ third-party data obtained from diverse sources, refined into sellable groups by publishers or data management businesses, and then used to advance and comprehend new audiences at scale. Third-party data was limited before the arrival of the internet. Customer lists were available for purchase from a small number of organizations, and the mail or telephone campaigns with inflexible utility and attribution capacity. Today, data is generated by everything that is connected to the internet. There is significantly more data to collect than ever before, and this trend will continue. Let's glance at an instance to comprehend it better. Assume you run a car dealership and want to increase the number of clients who visit your locations. You employ the services of a consumer intelligence agency to accomplish this. The agency will assist you by finding and targeting people who have recently visited your competitors. It will help you attract that audience and increase revenue. How Is Third-party Data Collected? Third-party data is assembled and transmitted the same way as first- and second-party data. Independent researchers employ surveys, interviews, and feedback forms to acquire information about an oversized audience. Organizations can then acquire this data for their use, exclusively as second-party data. Many agencies use a consumer intelligence firm to assist them in collecting relevant data about potential audiences. The intelligence firm obtains information by categorizing it into the following categories: Personal Data comprises information, including cookie settings of internet users or their IP addresses. Engagement Data contains information about how a user interacts with different applications on the internet. Behavioral Data includes information about a user’s product consumption, qualitative data, and their history of buying products. Attitudinal Data incorporates information about the product’s desirability and how satisfied the consumer is. This information is then exposed to several algorithms that assist the marketing agency in determining and targeting the appropriate audience. What Are The Benefits Of Third-party Data? The economies of scale are one of the most consequential benefits of employing a third-party data center. Even something as uncomplicated as a hardware or software upgrade can be a logistical misery for firms with multiple locations. It could imply substantially higher staffing levels and greater hardware discounts than a regular corporation. As a result, a maintenance provider may handle product rollouts more efficiently than many organizations that endure them internally. Data from third parties can be obtained to earn money and learn more about other individuals, companies, or organizations. It is not confined to a single industry and can benefit various businesses. The data allows you to learn more about the population you should target, informing you about who is contacting your competitors. It aids in the identification of new potential clients. Third-party data might assist you in developing fresh campaigns and methods to reach out to your target demographic. These are merely infrequent of the numerous advantages of using third-party data. You may effortlessly implement these tactics in your agencies to maximize their potential and effectiveness. Why Is Third-party Data Needed In A Digital Marketing Agency? Quality third-party contact data broadens marketing reach, allowing campaigns to cast a larger net. Based on the findings, marketers may use segmentation to put their buyer personas to test and refine their target group. Additional contacts that best match the target can then be located by gathering additional third-party data via audience mirroring, which is a method of locating fresh prospects with similar characteristics. If you possess a digital marketing agency, you understand how formidable it is to consistently increase revenue and manage your online reputation. It is challenging because of increased competition on the internet and certain other concerns. It is more difficult to determine what alterations a user can incorporate into his choices. A digital marketing agency uses third-party data to get more information about potential audiences. Third-party data helps it grow sales and establish effective strategies by providing relevant information and even cookie-based data. Let's get into how you may effectively leverage third-party data in your digital marketing campaigns without further ado! How To Effectively Use Third-party Data In Your Digital Marketing Strategy? Display Target Advertisements Third-party data can aid your agency in saving time. It is because they enable potential target audiences. You can then buy segments of information that you consider most beneficial for your strategy and employ them. To effectively make use of it, ensure that you are using extremely precise data that provides you with direct information about the preferences and aversions of your audience. It also allows you to offer tailored adverts to visitors right away, saving you money by eliminating the need to visit many websites to your advantage. Refine Your Existing Audience You may have already operated first-party data or other related ways in your strategy. Refining your present audience is far more meaningful than reaching out to a new audience. To ensure a loyal consumer relationship, you should retain this in your plan. Use third-party data to learn more about your customer and see whether their prerogatives have altered. You can reasonably target them and assure them that you understand their urges and can meet them for a long time in this form. User Experience Personalization It is one of the most efficient modes to incorporate third-party data into your digital marketing campaigns. Third-party data can assist you in personalizing the user experience by providing information about the users' preferences. You can also obtain detailed information concerning their type, location, age, and device preferences. It will allow you to tailor the user experience like never before and target them only based on their interests. It will help you increase revenue, target potential clients personally, and accumulate their loyalty. Specific Information You may have already come across numerical and physical data of your customers when specifying a digital marketing strategy. While it may have provided you with information on your target audience, it is still inadequate. Using third-party data to overcome this limitation can lead to improved marketing results. It provides detailed information on your target audience in general and specific areas such as geography, buying history, product satisfaction, etc. You can easily increase your sales by incorporating this identical information. Use Your Information Outside Using a third-party system within your strategy isn't satisfactory. Instead of this, use it outside of your organization as well. You can use your data to personalize web experiences for yourself and your clients outside of the company. Continue running tests with third-party data to optimize your website and app targeting. It would benefit if you also executed lookalike models using third-party data, allowing you to reach new audiences and help you collect first-party data more effectively. You may also employ analytical marketing methods to obtain extra insight by applying your data outside. Conclusion The above-explained methods will be beneficial to your digital marketing agency. If you want to witness a significant rise in sales, connect with Saffron Edge, one of the leading agencies. It helps you design tactics that stand out and increase your earnings and enables your customers by providing a wide range of data. It will also assist you in making the most of your data and staying ahead of the competition in this fast-paced race. ...
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Top 7 SaaS Content Management Systems For Your Business in 2024
Do you know what SaaS marketing is? One needs to focus on the marketing task fully to achieve the desired results. Whether you are creating your own content or working with a full-service digital marketing agency like Saffron Edge, it is important for your SaaS company to stand out with relevant content. This can be difficult if your focus is on managing your website. A content management system can help you by handling the infrastructure, making it easy for you to build and maintain an appealing site without paying for any developers and designers. This blog will discuss how investing in a SaaS content management system can benefit SaaS business while exploring the top 7 CMS options for building a SaaS website. What is a SaaS CMS? A SaaS CMS is a pre-built content management system that works completely in a cloud environment. This type of system can be accessed online and doesn’t require installation, updation, or maintenance. The SaaS provider handles all the processes, such as hardware setup, server management, storage, virtualization, and much more. The vendor’s ongoing improvement or updates can also benefit you. You need to purchase a subscription to get a licence to use the SaaS CMS. Some examples of SaaS CMSs include ButterCMS, Salesforce, and Box.net. Types of SaaS CMS If you want to establish an online presence without hiring high-budget developers, SaaS CMS is your go-to choice. In this section, we will discuss the different SaaS CMS types: Open-source vs. closed-source: Open-source CMS can be accessed via the Internet or downloaded at zero charges. However, you will need to pay for other features such as customization, support, training, add-ons, plugins, etc. On the other hand, a closed-source CMS requires structured coding, and you need to purchase a licence or monthly/annual subscription to access support and updates. Some examples of Open-source include Kentico, Pulse CMS, and Joomla. Some examples of closed-source include ButterCMS, Rivista, Haven Nexus, and Metro Publisher. Legacy/Traditional CMS: This type of CMS generally includes a technical architecture that connects the frontend and the backend with each other, providing everything from a database for content to a presentation layer for publishing. Hosted vs. On-premise CMS: A hosted CMS software requires you to purchase a license from a vendor, similar to on-premise CMS, but a hosted CMS can be hosted remotely through a third-party host provider, or you can rent it from a vendor. In contrast, you are accountable for all the infrastructure required to run the on-premise software. It is clear that you own the software, but for the hosted, as the name says, you need to host it remotely, not physically, unlike on-premises. Headless CMS: We have another category of SaaS CMS Known as Headless CMS. A headless CMS is mainly a back-end system that is responsible for managing and structuring your content without a frontend layer. What are the benefits of investing in a SaaS CMS? The main benefit of SaaS CMS is that it does not require companies to install and run applications using their own computers or data centres. SaaS products don’t require support, maintenance, or uptime. Companies need not worry about these concerns; they can focus on giving a better customer experience and quickly improving their services based on customer cues and insights. It doesn’t matter if you are a Small or medium-sized business that wants to spin up a site fast or a large organization that wants to support multiple brands across different regions and languages. These SaaS products offer many significant benefits: Accelerating Time-to-Value As the old saying goes, "time equals money" and it holds more significance than ever before in the B2B SaaS marketing strategy. A Software-as-a-Service (SaaS) platform expedites the deployment of your experiences, facilitating swift installation and quick takeoff. However, the actual benefits emerge when you're soaring and empowered to launch new experiences in a fraction of the time compared to traditional on-premises solutions. Emphasis on Core Competencies By outsourcing software management to a SaaS provider, organizations can focus on improving their core competencies and pursuing strategic initiatives rather than being looked down on by software development and upkeep. This strategic shift enables businesses to allocate resources more efficiently, directing efforts towards activities that foster growth, a key component of any SaaS marketing playbook. Streamlined Maintenance and Management Consider the time your organization invests in monitoring applications. Transitioning to a SaaS Content Management System (CMS) typically entails the vendor assuming responsibility for system maintenance and ensuring its security and scalability. With Sitecore's SaaS CMS, inclusive support ensures that maintenance and infrastructure concerns are promptly addressed, leaving you with a reliable infrastructure capable of adapting to future market dynamics while optimizing every stage of the SaaS marketing funnel. Accelerated Innovation The SaaS CMS model empowers marketers with accelerated speed to market and minimized friction through features like out-of-the-box templates. Routine tasks such as content publishing or updates are expedited while adapting to evolving market trends and improving marketing automation becomes seamless. Sitecore's SaaS CMS offers marketers user-friendly templates for content creation and updates, streamlining the content creation and deployment processes and enabling quicker asset delivery. Seamless Upgrades and Improvements With a steady stream of software releases and upgrades from your SaaS vendor, you can rely on having the latest software version without the need for reimplementation. Consequently, a SaaS CMS presents a convenient and cost-effective solution for managing website content, eliminating the need for hefty investments in traditional infrastructure or software upgrades. Cost Friendly SaaS negates organizations' need to invest in costly hardware infrastructure and software licenses, as it typically operates within a shared or multi-tenant environment. Instead, businesses can opt for a subscription-based SaaS service, paying a regular fee, often on a per-user basis. This shift minimizes upfront expenditures and trims operational budgets earmarked for software maintenance and upgrades, making the SaaS model particularly appealing to SaaS marketing in a startup. Improved Integration Capabilities SaaS applications are engineered to seamlessly integrate with other software and systems, fostering smooth data flow and bolstering productivity. Many SaaS providers furnish APIs or pre-built integrations with popular tools and platforms such as ERP systems or email clients, facilitating effortless connectivity across diverse systems and streamlining workflows. Top 7 Content Management System 1. WordPress It's not surprising that WordPress is at the top of the list. According to W3Techs, WordPress is used by almost 43% of all existing websites and has over 64% of the market share. It is a beginner-friendly CMS with over 58,000 plugins and themes to design any website you require. It is the perfect choice for small or medium-sized businesses with a light to medium workload. Advantages: User-friendly interface suitable for beginners. Extensive selection of plugins and themes available. No requirement for technical expertise or coding skills. Engaging community resources like WPBeginner Engage and dedicated WordPress courses for learning. Disadvantages: Specific plugins and themes may be unreliable, and bugs may occur frequently. Being open-source, WordPress lacks a dedicated customer support team. 2. Wix Wix is a drag-and-drop interface offering several pre-built templates. It ranks after wordpress, making it the second best CMS option available, which covers almost 9.43% of the total market. Although it is a paid platform, it also provides a free limited plan to help you look for the pros and cons of the platform. It is best for smaller businesses, but ecommerce businesses might want to check Shopify's CMS. Advantages: Simplified operation facilitated by a drag-and-drop interface. Convenient on-the-fly editing capabilities. Access to ready-made templates tailored for desktop and mobile use. Extensive integration possibilities with various applications via the Wix App Market. Disadvantages: Once a template is selected, it cannot be easily changed. The free plan offers limited features, notably lacking an eCommerce store and payment options. Downloading or exporting data can be challenging, requiring manual copying and pasting. 3. Drupal Drupal is an open-source and flexible CMS built for expert web developers. It is the perfect CMS option for UNICEF and Pinterest Business. The API architecture allows to create big sites comprising large data within it. It allows you to choose any site template or create a website from zero. Advantages: Drupal websites typically attract more traffic than other commonly used CMS platforms. Improved security measures are ensured through regular security assessments conducted by the CMS. Comprises over 48,000 modules and 3000 themes, Drupal offers a a lot of customization options. Free to use. Disadvantages: Expertise in PHP, CSS, and HTML is required. Drupal is not user-friendly for beginners. Implementing upgrades on Drupal sites can be a time-consuming process. 4. Joomla Joomla is a robust free, open-source CMS that combines Drupal's flexibility with WordPress's user-friendly interface. It can be used by CMS developers and professional web creators, Joomla comprises a lot of out-of-the-box features, making it a best choice for those seeking versatility. Advantages: Over 6000 extensions in its offline directory, including eCommerce solutions. Bolstered by an active and vibrant community, offering abundant learning resources. Improved security through 2-Factor Authentication. Streamlined document editing functionality. Disadvantages: Compatibility issues may arise among certain modules, plugins, and extensions. Joomla may lack some additional extensions. Beginners may find Joomla's learning curve steep. 5. Magento (Adobe Commerce) Magento is an open-source eCommerce platform acquired by Adobe, have a big clientele, including Coca Cola, Ford, and Nike. It is known for its expertise in various features like security, SEO optimization, and flexibility for customization, Magento is often considered one of the top choices in the eCommerce industry. It particularly suitable for larger online stores with substantial sales volumes, adeptly managing high product counts and order traffic. Magento offers Adobe Commerce, a premium platform providing complete hosting services and support. Advantages: Easily customizable with various third-party extensions. Handles heavy workload. Multiple integrated payment options. Disadvantages: Pricing may be high. Locating and hiring Magento developers can be both complex and costly. Setting up and configuring Magento stores can be time-intensive affairs. 6. CMS Hub HubSpot's CMS Hub is a fully integrated content management system for marketing and business owners. This CMS is widely used by 100,000 sites, and it offers accessibility to individuals with minimal technical expertise thanks to its intuitive drag-and-drop editor.CMS Hub extends its functionalities into marketing automation, as well as sales and service tools. Advantages: Built-in security features, including a global CDN and Web Application Firewall. The drag-and-drop editor requires minimal technical skills. Seamless integration with email tools and HubSpot's CRM Disadvantages: Limited availability of plugins and themes Absence of direct technical support 7. Shopify Shopify is an all-in-one Content management system. Its package offers hosting, installation, and website management. Its drag-and-drop interface is best suited for eCommerce retailers. As it is not an open-source platform, it does not offer many customizable options. Advantages: Integrated multiple payment options like Debit card, Credit Card, Paypal and more. If your sales go higher, it doesn’t ask you to upgrade. Comprises more than 70 themes and over 5700 free/paid apps. Disadvantages: It doesn’t have many functionality additions. Integration of third-party apps can increase your bills. ...
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