How Can SEO Help DTC Brands Prepare For The Future Of Retail
Mar 10, 2022
10 min read
Table of contents
- Organic search matters
- SEO is excellent for your Brand’s reputation
- SEO helps the consumer
- User experience matters
- Local SEO is also helpful
- Sales can improve with the help of SEO
- SEO practices keep on evolving
- SEO improves your Internet understanding
- Using SEO is a cost-effective approach
- SEO supports public relations
- SEO is a long-term thing
As the world is going digital each day, people are already in awe of all the benefits related to Digital marketing. Talking about the key features that make it worth it for the business owners, everyone would agree that Search engine optimization (SEO) has created a difference for them.
After witnessing the wrath of the covid-19 wave, even those established business owners who were already making good profits with the traditional ways have shifted to the online landscape. That’s why they need more advanced SEO services has been on an all-time high. This demand is undoubtedly justified because SEO proves to be a massively beneficial tool for these DTC businesses. It improves the visibility of a website, but it also proves to be a cost-effective tool for business owners. Let’s discuss some key reasons that probably make SEO the most sought-after digital marketing tool of the new age.
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Organic search matters
Gone were the days when paid marketing tools or fake ads would get customers to your doorstep. As technology evolves day by day, Google is also streamlining its efforts to provide maximum to its customers. And that’s why organic search is the new tool that can broadcast your brand in the best way possible.
The ranking of a website improves if more and more users visit it. And just for the information, Google owns a large portion of the internet compared to its competitors. So if your website is organically welcoming more and more visitors, Google will try to improve the ranking. And that’s where SEO tools will help.Search engines contribute a pivotal amount in improving the ranking of any website, and that’s why SEO tools are a much-needed asset for any DTC business owner.
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SEO is excellent for your Brand’s reputation
The key objective is to create a good, profitable website for a business's services or products. SEO plays an essential role in establishing it. An informative website that provides a clean and effective user experience to the customers is ideal for building credibility and trust. To achieve all of that, one has to create digital strategies that are spot on.
But a lot more needs to be considered when it comes to improving the online reputation. Some key aspects like:
- Organic natural links
- User’s behavior on the website
- The signals provided by the machines
- Content of the page
- On-page optimization elements
These factors also play a significant role in establishing a reputation, ensuring top results and profits.
SEO helps the consumer
Search engine optimization provides a blueprint to a business owner about the customers' critical requirements. The stats associated with SEO, be it an elaborated report or word form, signal users’ intent, and behavior. One can achieve it in a variety of ways like:
- Search query data
- Google analytics
- SERP stats
- Artificial intelligence insights
All these collectively support a business owner in seeking a clear vision about what a customer needs. Keeping a check over these reports regularly and making viable changes in the strategy based on these reports can help a business owner in plenty of ways.
User experience matters
Have you ever walked into a store or shop that doesn’t seem to be welcoming from the outside? Well, we indeed doubt that. The reputation of a brand depends upon the way they market it. A well-lit shop with an attractive paint job will likely have more customers than a usual store. The same concept gets followed in the digital marketing landscape.
User experience is an important aspect to be considered and needs the same amount of importance. To achieve the right amount of organic rankings and that boost in visibility, one should focus primarily on improving the user experience factor of their website.
Google empowers the customers with some insanely helpful tools to find out about the customer’s experience.
Local SEO is also helpful
With the new boost in the digital marketing world, the contribution of Local SEO strategy cannot be ignored at any cost. Local SEO proves to play a pivotal role in the growth of small and medium-sized businesses.
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The key objective of Local SEO is to improve and optimize the local digital objects and properties of a website that helps a customer find out things easily. We are certainly familiar with the fact that people would always prefer a local brand rather than a global one. That’s why doing Local SEO and optimization that focuses on towns, spaces, regions, cities of a local area allows a brand to attract more and more customers from a local level.
SEO strategy comes with backlinks and local citation strategies that help optimize the website's content. The key features that can help in elevating the local SEO part of a website are:
- Improving Google My Business listing.
- Preparing for an efficient Knowledge plan.
- Updating the social media profile
A lot of customers out there also rely on Google reviews. So the best way to increase the brand's reputation and boost profits is through Local SEO.
Sales can improve with the help of SEO
Research also plays a key role when it comes to focusing on the right strategy to increase sales. As the whole industry is aware that market trends keep on changing with each passing day, a business owner should also emphasize improving the research part of the website as well.
Taking the help of the right kind of SEO tactics, pitching the customers with good deals, unique products, and rapid deliveries are some of the key features that can attract many customers to your end.
It improves the billing cycle for a business owner, which easily reflects on the profits. If a brand wants to achieve that ground-breaking success in a field, it should increase its visibility.
SEO practices keep on evolving
The fun fact about Search engine optimization is that it keeps on evolving. As technology is growing with each passing day, the strategy to improve the rankings of websites should also be improved. Internet is a vast pool of knowledge where everyone can access almost everything. So your competitors can also implement the same strategy that you’ve applied on your website and increase their rankings over Google.
That’s why SEO tools need to be viably applied over the website and require constant monitoring by the authorities. These things associated with a website play a significant role in Google rankings.
SEO improves your Internet understanding
The new digital world of websites and emailers is simpler on the outside but supremely complex from the inside. Amidst this ever-changing and ever-evolving environment associated with the World Wide Web, a business owner should know the simple working of the internet.SEO tools come to the rescue to enable the customers with the same.
Essential SEO tools, SEO tactics, and performance analytics are critical factors that help a website owner understand the fundamental principles of the internet.
Knowing everything related to the internet, local SEO, business comparisons, etc., proves to be an asset for building the future of DTC brands.
Using SEO is a cost-effective approach
If you view SEO as a marketing cost or a marketing tool, you should think again. Search engine optimization provides that brand reputation to your website that it deserves, along with helping you reach those business milestones that used to be your dream. So rather than considering it as a marketing tool, you should take it as a business investment.
Implementing the right strategy on your website would yield fruitful DTC benefits in the future. The investment that a business owner invests turns out to be negligible regarding the benefits that a business gets with it.
SEO supports public relations
Everyone associated with the digital marketing industry has witnessed the potential of public relations. A company should have a progressive strategy to improve the SEO and PR practices to increase the visibility of its brand.
A user usually trusts that brand with the right kind of popularity on the internet. A celebrity face or celebrity-featuring ads can also help, but key SEO tactics prove to be a critical aspect of the brand’s awareness.
SEO is a long-term thing
If you’re a business owner and want to implement an SEO strategy in your business, you should be well-versed with one thing: Search engine optimization is a long-term strategy.
Implementing the right kind of SEO strategy is a viable thing, but it takes a certain amount of time for the changes to be reflected. The website visibility over the internet improves with time and exemplary efforts.
Positive Google reviews, constant orders, effective public strategy are some of the key features that can help in improving the awareness about the brand and its visibility over the internet.
If a business owner wants to broadcast his DTC brand to the world in the best way possible out there, they need the right kind of SEO strategy. Saffron Edge is a renowned name in the SEO fraternity in exhibiting a brand’s positive image over the internet. So what are you waiting for? Click here to elevate your brand’s visibility today.
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How Do Google Ads Work?
The world today is centred around visibility, which is why leveraging Google Ads could be the game-changer for your business needs. With a staggering 3.5 billion searches happening on Google daily, every search represents a potential opportunity to connect with a wider audience. By tapping into Google Ads, you can effectively promote your products and services to users searching for relevant keywords. This is a tool that gives altering results when executed strategically. This advertising platform has the potential to supercharge your lead generation and drive impressive sales figures. In this article, we will delve into the question of ‘how do Google Ads work’ along with its intricacies, exploring how it functions and providing you with a process to harness its power for your business. Get ready to discover the secrets of optimizing your online presence and maximizing your returns with this essential guide on how to use Google Ads. How do Google Ads Work? Google Ads operates on a pay-per-click (PPC) model, where marketers compete for ad placements by targeting specific keywords and placing bids on them. These bids represent the maximum amount marketers are willing to pay for an ad placement. Marketers have three bidding options to choose from: Cost-per-click (CPC): Marketers pay for each click on their ads. Cost-per-mille (CPM): Marketers pay for every 1000 ad impressions. Cost-per-engagement (CPE): Marketers pay when users perform specific actions on their ads, such as signing up for a list or watching a video. To determine the ad placement, Google combines the bid amount with a Quality Score assessment, which evaluates the quality of the ads, keywords, and landing pages. A higher Quality Score can result in lower prices and better ad positions. The Quality Score, ranging from 1 to 10, in combination with the bid amount, determines the Ad Rank and the position of the ad in the search results page. Marketers are charged a fee for each click their ad receives. The underlying concept is that the more users click on an ad, the higher the likelihood of achieving the ad's goals, such as generating leads or driving purchases. Understanding the inner workings of how work on Google Ads is done empowers marketers to optimize their campaigns effectively. How to Advertise on Google? Getting started with Google Ads requires a systematic approach to maximize your advertising efforts. So if you are asking yourself how to use Google AdWords, follow these steps to set up your Google ad campaign effectively: Step 1: Define a Winning Goal Clearly define your campaign goal to ensure effective targeting and budget allocation. Access the Google Ads homepage and click on "Start Now" or "+ New Campaign" in your dashboard, depending on your account status. Step 2: Choose Your Business Name and Keywords Provide your business name and specify the URL users will land on after clicking your ad. Select relevant keyword themes that align with your ad and brand to improve visibility and reach. Step 3: Determine Your Target Audience Specify the geographic area or address you want to target, ensuring your ad reaches the desired audience. Choose regions, cities, or zip codes accordingly. Step 4: Craft an Engaging Ad Now comes the exciting part—creating your ad! Craft a compelling headline and description that resonate with your audience. Utilize the ad preview box for real-time visualization. Understand your target market's pain points to write captivating copy. Step 5: Set Up Billing Information Enter your billing details and any promotional codes to avail of discounts. Double-check the accuracy of your information before submitting it. Congratulations! You've successfully created your first Google Ad campaign. However, your journey doesn't end here. Learn how to track your ad's performance using Google Analytics for comprehensive insights. By following these steps and combining them with advanced analytics tools, you can optimize your Google Ads campaign for maximum results. Stay focused on your goals and continuously refine your strategy to drive exceptional outcomes for your business. How to Use Google Analytics? Tracking your Google Ads campaign with Google Analytics is essential for optimizing your marketing efforts. By analyzing the data, you can make informed decisions and enhance the success of future campaigns. Follow these steps to link your Google Ads and Google Analytics accounts: Step 1: Set Up Google Analytics If you haven't set up Google Analytics yet, refer to our article on the straightforward five-step process to get started. Step 2: Link Google Ads and Google Analytics Access your Google Ads account. Click on the "Tools" menu. Under "Setup," select "Linked accounts." Click on "Details" under Google Analytics. Identify the Google Analytics website you want to link and click on "Set up link." Follow the instructions to link the Google Analytics view of your website. Click "Save." Step 3: Track Vital Metrics Once the accounts are linked, you can now access crucial metrics like costs and click data in Google Analytics. This information is invaluable for evaluating the effectiveness of your campaigns and making necessary adjustments. Step 4: Implement Conversion Tracking To track conversions from your ads, set up tags using event tracking. Refer to our comprehensive article on setting up event tracking for detailed instructions. By leveraging the integration between Google Ads and Google Analytics, you can gain deeper insights into the performance of your ad campaigns. Track key metrics, analyze the data, and optimize your strategies for maximum impact. Remember, measuring and documenting your findings is essential for making data-driven marketing decisions that drive meaningful results. Tips to Optimise Your Campaign Optimizing your Google ad campaigns requires attention to detail and strategic thinking. Here are some expert tips to help you achieve exceptional results. Optimize Your Landing Page Your landing page plays a critical role in the user's experience. Ensure it has a clear and compelling call-to-action with a design that facilitates easy scanning. Avoid lengthy blocks of text and instead focus on making the desired action obvious. For example, if you want visitors to sign up for your newsletter, prominently feature the sign-up box. If your goal is to drive sales, include testimonials and prominent links to purchase your products or services. Check out our comprehensive guide on crafting high-converting landing pages for effective strategies. Craft Captivating Headlines: The headline of your Google ad holds immense importance, as it's the first element users see. It needs to stand out among other search results on Google's first page. Focus on creating compelling headlines that avoid clickbait tactics, which can lead to reader frustration and harm your brand's reputation. To help you write impactful headlines, refer to our article on generating clicks without relying on clickbait techniques. In Conclusion Running successful Google ad campaigns requires a combination of strategic planning, meticulous optimization, and compelling content. By following the tips outlined in this article, such as optimizing your landing page and crafting captivating headlines, you can significantly enhance the effectiveness of your campaigns and drive better results. Now that you have a deeper understanding of how Google Ads work And how to maximize its potential; it's time to put this knowledge into action. Partner with a trusted digital marketing agency like Saffron Edge to unlock the full potential of your online advertising efforts. With our expertise in creating and optimizing Google ad campaigns, we can help you achieve your marketing goals and drive meaningful business growth. Still, wondering how to work with Google ads? Contact us today! ...
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Top 12 CRM Marketing Automation Examples & Best Practices
In an era where customer expectations constantly evolve, businesses must leverage technology to stay competitive. Customer Relationship Management (CRM) automation is one such technology that empowers organizations to enhance customer experiences, streamline processes, and drive growth. By automating routine tasks and workflows, businesses can save time and focus on building meaningful customer relationships. In this blog post, we’ll discuss what CRM automation is and its benefits, provide 12 actionable examples, and outline 5 best practices that can help you effectively implement CRM automation in your organization. What is CRM Automation? CRM automation refers to using technology to automate repetitive and time-consuming tasks within the customer relationship management process. This includes automating data entry, email marketing, lead tracking, and customer follow-ups. By streamlining these processes, CRM marketing automation allows businesses to optimize customer interactions, improving satisfaction and retention rates. CRM systems with automation features can handle various tasks, from managing leads and tracking customer interactions to sending personalized communications based on customer behavior. The goal is to create a more efficient workflow that enables teams to focus on high-value tasks and engage with customers more effectively. What are the Benefits of CRM Automation? Here are some key advantages of Implementing CRM automation: Increased Efficiency: Automating routine tasks allows teams to allocate their time and resources more effectively. This leads to higher productivity levels, enabling staff to concentrate on building relationships and closing deals. Improved Data Accuracy: Manual data entry can lead to errors and inconsistencies. CRM automation helps ensure that customer information is accurate and up-to-date, reducing the risk of miscommunication and enhancing data reliability. Improved Customer Experience: Automated processes facilitate timely and personalized interactions with customers. Whether sending birthday wishes, follow-ups after purchase, or responding to inquiries, automation allows for a more engaging customer experience. Better Lead Management: Automating lead management processes ensures that potential customers are nurtured effectively. Businesses can ensure no lead falls through the cracks by tracking interactions and automating follow-ups. Insightful Analytics: Automated reporting and analytics provide valuable insights into customer behavior, sales trends, and marketing performance. This data is crucial for making informed decisions and optimizing strategies. Cost Savings: Businesses can lower operational costs by reducing the time spent on manual tasks. Automation helps teams handle more work with the same resources, which ultimate Top 12 CRM Marketing Automation Examples 1. Lead Scoring Automation Automatically score leads based on their interactions with your brand, such as website visits or email opens. This helps prioritize follow-ups with high-potential prospects. 2. Email Marketing Automation Set up automated email campaigns triggered by specific actions, like cart abandonment or new subscriptions. This ensures timely and relevant communications that can boost conversion rates. 3. Customer Segmentation Use automation to categorize your customer database based on demographics, purchase history, or engagement levels. This allows targeted marketing campaigns and personalized experiences. 4. Follow-Up Reminders Automate reminders for sales teams to follow up with leads or customers. This helps ensure timely follow-ups, increasing the chances of closing deals. 5. Social Media Monitoring Set up automated alerts for mentions of your brand or relevant keywords on social media platforms. This allows you to engage with customers in real time and manage your online reputation effectively. 6. Task Assignment Automate the assignment of tasks within your team based on predefined criteria. This ensures that responsibilities are distributed efficiently, optimizing workflow. 7. Survey Distribution Automatically send customer satisfaction surveys following a purchase or service interaction. Collecting feedback helps you understand customer sentiments and identify areas for improvement. 8. Data Entry Automation Leverage tools that automatically extract and populate customer data from forms, emails, or social media interactions into your CRM system. This minimizes manual data entry and improves accuracy. 9. Lead Nurturing Workflows Create automated workflows that nurture leads with targeted content based on their interests and behavior. This keeps potential customers engaged throughout the buying process. 10. Event Registration Management Streamline the registration process for webinars, workshops, or events by automating confirmations and follow-up emails to participants. 11. Sales Forecasting Automate sales data analysis to generate forecasts and insights for strategic planning. This allows businesses to make informed decisions based on real-time data. 12. Customer Onboarding Send welcome emails, instructional content, and checklists to automate the onboarding process for new customers. This ensures a smooth transition and improves customer satisfaction. 5 CRM Automation Best Practices To maximize the effectiveness of your CRM automation efforts, consider these five best practices: 1. Define Clear Goals Establish specific objectives that align with your business strategy before implementing automation. Whether it’s increasing lead conversions, improving customer retention, or enhancing team productivity, having clear goals will guide your automation efforts. 2. Choose the Right Tools Invest in CRM automation tools that fit your business needs and can integrate seamlessly with your existing systems. Look for user-friendly solutions with scalable features and strong customer support. 3. Regularly Update Your Data Maintain accurate and current customer data to ensure the effectiveness of your automated processes. Regularly audit your database to remove duplicates, outdated information, and irrelevant contacts. 4. Test and Optimize Continuously test your automated workflows to identify areas for improvement. Analyze performance metrics and adjust your strategies based on insights to enhance overall effectiveness. 5. Train Your Team Provide training for your team on how to use CRM automation tools effectively. Ensure that everyone understands the benefits of automation and how to leverage it to improve customer interactions. Conclusion CRM automation is a powerful tool that can significantly improve customer relationship management efforts. This post's examples and best practices serve as a foundation for implementing CRM automation effectively in your organization. If you want to take your CRM strategy to the next level, contact Saffron Edge today. Our expertise in CRM solutions and automation can help you leverage the full potential of your customer relationships and drive success in today’s digital industry. ...
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Are negative reviews hurting your Amazon listing? Review Automation can help your D2C business.
With over 9.7 million sellers worldwide and with 150.6 million mobile users accessing Amazon in the U.S alone (in September 2019), there is no surprise why everyone trying to sell a product considers Amazon first. But apart from having an impeccable product, you also need to have an excellent reputation to succeed as a seller on Amazon. According to a survey, experts found that more than 85% of the customers trust reviews while buying products online, which is why almost all sellers have an aversion to negative reviews. In addition to dissuading customers from buying your product, negative reviews can hamper your product's visibility as well. Nowadays, sellers on Amazon are stepping up to the plate and making the arduous task of sending manual requests to customers into an automated process. But for many sellers, review automation is still an alien concept, and that might be the reason why they are not able to shrug off the influx of negative reviews on Amazon. Here is a look into how an automated system in Amazon reviews can boost D2C businesses on Amazon. Why do customers post negative reviews on Amazon? Issues with the product or service The main reason why people usually post bad reviews is they build an aversion to the product because of the issue with the product or the service. There can be multiple reasons behind it, but it all comes down to stepping up to the plate to show concern. Some most common reasons why people are unhappy with the product or the service are; Poor quality of product Mismatch in delivery Procrastination in delivery Being a Johhny on the spot Many customers on Amazon love helping other customers, and this is their only motivation to write honest and critical feedback. This type of review posted by a good samaritan helps others analyze the pros and cons of the product, but when the cons and pros are not on even keel, it can turn out to be pretty bad for any seller. A platform to be heard Everybody who gripes about anything wants to be heard, and the same goes for your customers as well. Many customers wish the seller to modify the product or want everybody else to listen to what they say about the product. This can go smoothly until the customer decides to pile up the review section with negative feedback. Why managing negative reviews shouldn't be procrastinated? Rating a product alone isn't enough to make the customers succumb to putting the product in their cart. Most customers directly move to the review section before making a final decision. All the customers want to feel the issue they might face after purchasing the product. And just like many buyers, they want a reason that can thwart them from buying. So, bad reviews can directly result in a steep drop in sales along with reduced visibility. Even if you have a good product that solves the customer's problems and improves their lives, no one would be interested in buying it if it keeps on carrying the tag of bad reviews. As a seller, you must be looking for a way to avoid these negative reviews and wondering; Is there anything I can do about these negative reviews? Well, review automation is the only way to boost your D2C brand on Amazon while dealing with bad reviews. What is review automation? Review automation is a tool through which the seller can send automated review requests to the customers who have purchased the product. If you have been already selling on Amazon, you know that Amazon gives you an option to send review requests on the order detail page available in the Seller Central. But sending manual requests to everyone who purchases your product can be a time-consuming process, and this is where review automation comes into the picture. Apart from increasing the number of genuine reviews, automation of review also help you filter fake reviews from organic reviews. Thus, the number of dubious negative reviews will keep on decreasing. Do you want to learn how you can get more reviews using review automation? Visit here. The difference in the method of manual and automated review Manual You have to click on the 'Request a Review' button every time a customer purchases your product manually. After clicking on the button, Amazon will send a pre-written email to the customer requesting a review. But there is no option of customizing the email, and therefore, you shouldn't be surprised if the customer ignores your request. That is the main reason why so many companies have an aversion to the manual review request method. Automated With the review automation tool, the system will directly send requests to the customer, and therefore, you will not have to go through the arduous task of clicking the request button on every invoice. The review automation is simply a set-it and forget-it system. Why should you make review automation inherent to your D2C process on Amazon? Effective review stream management Generate, glean and manage online reviews without much human intervention and in the most effective manner possible. That improves the quality of reviews and increases the number of reviews as well. Time-saving Small and medium-sized businesses are already bogged down with the to-do list, and they wouldn't want to waste time sending manual review requests. An automated review system can help shrug off the mundane and repetitive task of manual review requests. Protection of reputation With an effective review management system, one can reach out to unhappy customers before they become a badmouth for your product and damage your online reputation. It is the most effective way to manage negative reviews on Amazon. Reduce fake reviews Not all the negative reviews on Amazon regarding a product are genuine, but customers scouring the internet for feedback can't discern a fake review from a pristine one. A review automation system can help as it will ensure that only the person using your product can post reviews. Turn customers into promoters With the proliferation in the number of good reviews from genuine customers, you can quickly turn your customers into promoters. This will be the most authentic marketing medium as customers always trust reviews from people already using the product. With the world flocking to automation, why should you rehash the traditional review management system and let an influx of negative reviews hamper your presence on Amazon? Bring in the new and advanced review automation system in your business and shrug off the negative reviews in the most seamless manner possible. And with a reduced number of negative reviews, customers will have no reason to procrastinate the purchase of your product. Takeaways In addition to this, a review automation system will also help you save time. Thus you will be able to narrow down your focus on fueling the growth of your business rather than sending manual review requests on Amazon. We hope that our article gave you a brief about the automated systems in Amazon reviews and how they can boost your D2C business in the marketplace. Contact our experts to know how Saffron Edge can help you grow your business with Review Automation on Amazon. We offer holistic Amazon marketplace services to boost your sales on the Amazon storefront. ...
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