How Social Media Be A Powerful Tool For A Law Firm To Boost Growth?
Apr 07, 2021
10 min read
As per the survey published by ABA, 76% of their respondents who run a legal firm said that they engage with online communities and social media platforms to boost their online presence. Among all marketing channels, social media is the one that has been able to garner a lot of popularity as several big brands have been utilizing its capabilities to boost customer reach and engagement.
A huge misconception about social media as a marketing channel is that it can be only beneficial for consumer brands and businesses, mainly eCommerce brands. But this isn’t true. Even independent attorneys and law firms can use social media platforms to boost their business growth.
Many say that social media is an integral part of their legal marketing strategy. According to another report published by ABA in 2020 , across all marketing channels, 42% of the respondents rely on LinkedIn, 41% on Email, 33% on Facebook, and 21% on print media.
You might have noticed how legal firms and lawyers are making use of their social media platforms to market their legal businesses . There is a reason behind that. What? Social media is a great platform that can be used to boost online presence.
As per the statistics published by Hootsuite in “Digital 2020”, social media has 3.8 billion active users, which’s a massive audience. This makes it a great platform for marketing. Well, there are several other benefits for a legal firm when it comes to social media as a marketing channel.
Improves Brand Awareness
The usage of social media platforms among consumers has increased exponentially. Maintaining a powerful presence over your social media handles can help your legal firm in delivering the right message to your target audiences.In 2021, social media platforms saw a 13% hike in the number of new users as compared to the previous year, boasting a total of 4.2 Billion users.As per the survey made by Thomson Reuters, almost 54% of the consumers said that they would hire an attorney that has an active presence on social media. It might be quite obvious as of now, as to why you should use social media as a marketing channel for your legal firm.
Connects Your Business To Your Prospects
A survey published by ABA in 2018 said that almost 35% of lawyers used their social media accounts to attract high intent clients. Therefore, the law firms that invest their time and effort in building their social media presence have an upper edge over their competitors as they are more like to attract new prospects easily.??
Stay Connected With Your Target Audience
You might think that social media users would only prefer interacting with their friends or family members but there they love to engage with different types of brands and businesses over the internet too.This makes social media a golden opportunity for a legal firm, You can use your social media account to answer their queries or to educate them regarding an ongoing legal topic.Consumers over the internet love to know more about things that make them curious, so you can use your social media account to publish content related to their interests.??
Gain Trust Of Your Prospects, Gain Authority
Legal issues and services are something that most average citizens struggle with. Many of them are clueless or uninformed regarding the functioning of such legal procedures. Such people are often looking for answers to their queries.It doesn’t matter if the prospects aren’t giving you a call, make sure you offer them some valuable information or detail so that you can induce trust among them. This can help you in gaining more potential leads and clients as you get a chance to prove your brand’s credibility.
Get Maximum Results Out Of Your SEO Efforts
Although, it is believed that Social media websites don’t have a direct impact on your website’s search rankings and SERP position but there are several organizations that have claimed that it may affect the search engine algorithm.We have often seen that even Google Search results show Facebook, YouTube, and Twitter links on the search query result page. Therefore, we find a strong relationship between your
Tips To Enhance Your Legal Firm’s Social Media Strategy
Pay Attention To Audience Feedback and Reviews
Give close attention to what people are saying about your legal firm . You must check the kind of reviews you have been receiving on Google, Facebook, LinkedIn, Twitter, etc. Before publishing anything look at the kind of demands or queries your customers have. This would help you in gathering valuable audience feedback and will also help you in knowing the demands of your prospects.
Choose The Best Social Media Channel For Your Law Firm
While there are a dozen of social media websites over the internet, the best is the one that suits your type of law practice. The audience on LinkedIn is way professional and mature than the audience on Facebook. Therefore, your content has to be optimized as per the requirements or aesthetic of the platform. You can create a list of rich keywords that rank well for your law firm’s website. Based on your keyword list you can figure out what are the trending topics on each of your social media platforms. Craft and design your content with reference to it. This is a great way to engage and attract your audiences in trending conversations.
Be Consistent With Your Content
If a potential client is browsing through your website and it shows them some old or outdated content then they’ll be the first one to leave your website. To drive a constant stream of traffic you must stay updated with the latest industry trends and make sure to provide relevant information or content to your visitors. This enhances your credibility before your potential customers and makes your firm appear relevant to them.
Get Instant Exposure With Paid Ads
One of the top benefits of having your legal firm on social networking websites is that it lets you run paid ads that can bring instant exposure to your business. Social Media users provide tons of information and data to such platforms, based on their activities, likes, tastes, and preferences, the algorithm captures their data.This data can be utilized once you start investing in paid ad campaigns for your law firm. Running paid ads is a direct way to put your brand in front of your target audiences. Optimize your messaging as per the insights provided by these social media platforms to convert individuals into customers of your legal firm.
Publish Video Content
It’s high time you get a YouTube Account for your law firm. You can use your YouTube page to publish informational videos that can be consumed by your target audiences, it can also encourage them to reshare the videos that would allow you to attract more audiences to your website or YouTube Channel.
Use your Video content as a FAQ page, answer their questions and address their concerns. Publishing videos based on topics related to keywords can help you in boosting your website’s ranking on SERPs as well.
Give Your Content A Personal Touch
Social media is not just about selling your brand, it’s also about narrating your brand’s story. Use the platform to post about your upcoming ventures, services, events, conferences, or even occasions like birthdays/anniversaries.Post pictures of your advocates and staff, give your profile a humanized touch so that your clients feel connected with you. Your social media account can also be a medium through which you can portray your work ethics, culture, and company values.
Social Media Marketing can help your business to convey its message to its audience, it can be a powerful marketing channel for your law firm that can allow you to stand apart from the crowd.
A great online presence can help your business to appear authentic, attractive, and reliable to your target audiences which enhances your opportunities to convert potential customers or visitors into high-value customers.
You must use your social media platforms to deliver your firm’s vision and voice. Utilize the power of social media to build trust among your customers, take care of reviews and feedbacks that you receive on these platforms and make sure you resolve them to deliver an excellent client service.
The Power of Storytelling to Advertise DTC Brands
With cave paintings going all the way to over 30,000 years, humans have always depended on storytelling to establish connections, impart crucial lessons, communicate deep emotions, and retain memorable memories. Although storytelling is certainly not new, online firms have only recently become aware of its potential to help them develop deeper connections with their customers. It is evident that customers are picky about spending their money, and brands and businesses that share particular views and values have gained the favor of today's buyers over companies that simply slap a logo on a product that is produced in a factory with hundreds of other products. DTC brands have the opportunity to tell their own stories, which can help create emotional connections with customers and differentiate them from competitors. If you don’t already have a marketing strategy that includes storytelling, now is the time to start developing one. Helps with thought leadership Storytelling is a great way to build reputation and trust with your target audience. It helps you position yourself as the go-to expert in your industry, which helps you connect with your audience more easily and create more emotional bonds between them. It also helps with thought leadership, which can be used to help people make better decisions about their healthcare needs or lifestyle choices. Makes your brand likeable Stories connect people to a brand on an emotional level. They make your brand likeable, human, and memorable. Stories tell you how to be successful in life. Stories help you feel good about yourself because they’re relatable and shareable! When you tell a story, it can be shared with millions of people at once—and that’s huge when it comes to building trust and customer loyalty! Distinguishes your brand from competitors Storytelling helps to differentiate your brand from competitors because it establishes a connection with the consumer. The way you tell your story will depend on what type of product or service you offer and how much time is available to do so. If you're selling digital products such as software or ebooks, then storytelling can be done through videos explaining how they work or why they're better than other options. You could also include links to social media platforms where people discuss these products with each other. This could be useful for promoting a new version. However, if you're selling physical goods like clothing or furniture—or even services like consulting—then storytelling might not work as well in this case because there's no way for the consumer to interact with those products directly through their Avatar(s) without knowing exactly where they've been before buying them again later on down the road at some point in future years' time span. But you can always advertise a creative story about the brand. Builds emotional connections with prospects Storytelling is an effective way to build emotional connections with prospects, and it can help you create a relationship with them. The power of storytelling comes from its ability to drive empathy and build trust in your brand’s message. This means that when you tell stories about how your product or service was made, who uses it, and how they experience it, you will create an emotional connection with the customer that they may not have had before. Allows you to provide value without selling Storytelling is a powerful way to build relationships with customers and prospects. It can help you to provide value without selling, educate your audience, build trust, and make emotional connections. The following are some examples of storytelling in DTC brands: A brand story about how their product was developed or the story behind why they made a change to their product that improved its performance. This story could be told through an infographic or video presentation on YouTube (or other web-based platforms). A customer testimonial from someone who has tried the new product and has seen results—or even better yet—a real-life example of how something changed their lives for the better! You can use this testimonial as part of your advertising campaign if it aligns with what you want people to think about when they see it on TV screens or billboards across town! Makes Brands Human Stories are a great way to humanize your brand. People like to hear about other people’s lives, and stories help build trust with them. They also help people connect with you and the product or service you offer. In this age of social media, brands need to make sure they have an engaging story behind them so that people can get behind their brand as well. A good story will catch the attention of consumers who are looking for new products or services in the marketplace. Gives Brands Purpose A brand's purpose is the reason for its existence, and it can be an important part of your marketing strategy. When you think about it, every brand has a purpose—the one that motivates them to be what they are. The same goes for DTC brands: they want to help people solve problems and make their lives better. Brand Purpose can help your customers identify with your brand by giving them something to connect with beyond just the product or service itself. It gives consumers a reason why they should choose DTC products over others in their market segment, makes sure people know why you exist, and helps humanize an often impersonal industry (dietitians). When we ask ourselves what our own purpose is as an advertiser, we tend not only to answer but also find many ways we're already doing so well! For example we employ storytellers who weave together compelling narratives into print ads that tell stories about our products' benefits—and then share these stories with consumers through social media channels like Facebook Live broadcasts or Instagram Stories posts." Engages Customers Storytelling is a powerful way to engage customers and build trust. This can be done through the use of stories in your ads, social media posts, and more. In fact, storytelling has been proven to help you build brand loyalty by communicating your values and beliefs about your business. It also helps establish yourself as an authority in the industry so that people will want to listen when you speak about it! You’re probably wondering what all these things have in common. They all rely on storytelling methods (the art/methodology behind creating stories) which makes them fascinating tools for marketers looking for ways to connect with their audience better than ever before! In Conclusion As we’ve seen, storytelling is a powerful tool for brands in the digital economy. It helps them build their own stories, as well as tell customers about their brand. Stories can be used to engage customers and help them connect with your company on an emotional level. This can lead to increased loyalty and better sales results for your DTC business. However, if you find yourself struggling with the many aspects of running a DTC brand, contact Saffron Edge. We are digital marketing experts offering exemplary services to resolve all of your digital needs at a cost-effective price. Reach out today! ...
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Dental Marketing | Why are you still unable to find new patients?
Dental marketing services are a form of Digital Marketing that focuses solely on strategies and tactics that are customized to maximize results for dental practices. They comprise of: Email marketing A website/app and strategizing ways to drive traffic to it Social media marketing (SMM) Search engine optimization (SEO) Pay-per-click advertising (PPC) Digital marketing is an organism that is fast evolving. Each year new ways of marketing content are being developed. Marketing automation, influencer marketing, and conversion-focused marketing are only a few of the handful of marketing strategies that are being used. Why do you need a website? In this rapidly digitizing world, any business, even medical practitioners, has made it a necessity to develop a website of their own. The Healthcare industry, especially dentistry, is aggressively competitive and to sustain in a cut-throat competition, having a digital presence is an essential requirement. The online web has a greater reach when it comes to advertising Through social networking sites, display advertising, affiliate marketing, etc., any business can advertise itself, but first, it is essential to have a well functioning and efficient website. Having a website increases the visibility of your practice, which has to be one of the most important reasons to have one. It is the most comfortable and convenient way through which an individual can get to know more information about your company. By developing a website and publishing your work, you earn credibility. With a well-planned website and an online marketing strategy, your business will grow due to the cost-effective nature of digital marketing. Social media is the new form of advertising. In this era of marketing, one of the best ways to advertise yourself is through the help of social networking sites, a.k.a. Social media. Some of the leading platforms to market your content is: Facebook Pinterest Instagram Linkedin Snapchat Twitter Youtube Social media marketing can help you achieve a lot of your business goals, such as: It increases the traffic on your website, as more and more people get to know it. It helps in building conversions. It helps in raising your brand awareness. It helps in creating a positive brand identity and increases brand credibility. It creates a platform for one-on-one interaction with the customers. Difficulties faced while acquiring new patients. As per American Dental Association," The number of people in the US having private dental benefits has declined steadily from 2000 through 2012. While dental care utilization is at its highest level ever among children, the same among adults is in steady decline, with only 35.4 percent of working-age adults visiting the dentist in 2012." Also," There are various reasons why adults do not visit a dentist. The most apparent reason is financial barriers, with one study finding that one out of five individuals is unable to afford needed dental care. At the same time, "supply-side" barriers are falling, with fewer individuals reported problems with dentist office hours or the distance to a dental office being too far." Source ADA Health Policy Institute analysis of Harris Poll survey data collected in April 2014. Notes: Results based on 965 observations. Four major reasons as to why you are unable to attract more patients: Content marketing strategy is old and ineffective: In this modern world, the youth and their parents are on the internet. The mindset of the target audience has undergone a change, and they now have to be advertised to an audience, with a different content strategy, content that is engaging and relatable to them. Better and unique ad campaigns have to be implemented. Different age groups are to be targeted, and unique content has to be pushed out to them, such that they are kept engaged and entertained. No brand awareness: According to the American Dental Association, as of 2018, there were 199,486 practicing dentists in the United States. This translates to 61.0 dentists per 100,000 population. With the help of digital marketing, many of your competitors have years of exposure to the potential of the dental audience in your area. Which is where you lag behind. Without a digital presence, your brand awareness is close to nil. Ineffective content: The quality of the content that your post on your website has to be of high standards. It is a fact that the quality of your content and the traffic your website gets are both interconnected. It is not always possible that a website pushes out great content, also not everyone can afford to hire a content developer for the job. In these circumstances, the traffic that is on the website, views this unengaging content, thus forcing them to bounce from the site. High dental patient acquisition cost: Dental Marketing is very strategic in nature and requires a lot of planned execution and strategizing. One way to increase traffic and reach your target audience is through Pay Per Click Advertising. Essentially, it is a way through which you can buy your visitors, rather than earning them ‘organically’. But this process requires significant expertise to have a high-performing ROI(rate of interest). If processed incorrectly, your customer acquisition cost will sky-rocket due to the high spending on the PPC advertisement. This causes your budget and your business to go unstable, without getting any results from the PPC investment. Dental marketing trends and how to brand yourself. Active social media presence: Having a social media presence will be profitable for your practice. Research states that almost 75% of patients research a medical facility online before scheduling a visit which means that the time and money you invest in social media marketing automatically generates positive results because patients are actively seeking better dental options. The content that you post helps you gain quality traffic and trust from your visitors. Online booking and scheduling: With the advancements in digital marketing, businesses can now advertise and sell their services online. With the help of dental marketing, you can set up a website/app, which the patients can access to schedule appointments. Also, having a digital presence helps build credibility, and by posting your content online, you enhance your trust levels. Video content: Videos are always better than images, that is the unspoken truth. What better way to advertise and showcase your work than a video? Social media marketing has opened a truckload of opportunities for you to share your work, in such a way that is both entertaining and informative. The best way through which people learn technical stuff is through video content. When you post your work online in the form of videos, the trust you gain from doing a good job is tremendous. Social media is ever-expanding, and you can use it to your advantage in various ways. Patient reviews: One of the most significant aspects through which the dental marketing businesses benefit is patient reviews. Once satisfied with your work, the patient is asked for feedback, which gets uploaded straight to your website in the form of reviews. This could be a “star rating” or “comments.” The viewers visiting your site read the reviews, which in turn helps build trust and credibility. Patient reviews hold significant importance for online business because the majority of the population creates a perception about a brand/company based on its positive and negative reviews. For more information or expert consultation, give us a call today. ...
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An Easy Checklist To Measure The Competence Of Your Inbound Marketing Agency
Inbound Marketing has many synonyms like- online marketing, Search marketing, Internet Marketing and Digital Marketing. It doesn’t matter with what name you call it- it takes time and specialization to get results. Few industrial, B2B companies have an inhouse team to handle the various components of Inbound Marketing, while others interview Inbound Marketing agencies that can help them drive to their goals. But the real question is what should an interviewer look for in an Inbound Marketing firm to determine whether they are the right fit for the business or not: 1. Do They Have The Required B2B Experience? A firm with only one token in its roster of clients or none for the worst of it, is probably not your best choice. You should look for company that has a long history and extensive list of work experience with B2B or industrial service marketing. If you find one with experience in your industry domain, even better. Even if the experience in the right domain is present, the next level to judge a B2B marketing firm is that how well is there track record in the industry sector. You can ask them for case studies for industrial companies and especially B2B Inbound marketing. Other indicator could be the samples of their monthly reporting to other clients. No matter what an Inbound Marketing agency tells you to close a deal but there is a huge difference in industrial marketing and B2C, or retail marketing. The bottom line is that if you select the right firm with industrial experience, you’ll not end up explaining every single thing to them; you’ll get better service; no time would be wasted to get things done; They’ll be able to make necessary changes or recommendations in the methods they employ to attract clients; all of this will maximize your Return On Investment(ROI). 2. Can They Strategize And Execute? Most Inbound marketing firms have separate departments that execute the various components of Inbound Marketing Campaign- SEO, SMM, and Content Marketing. Make sure that you work in tandem with the lead strategist to understand how they are going to make your campaign work. There is not one method to implement Inbound marketing. The strategies change not only with the difference with the industry type in B2B space, but also with unique demands of every business. Every client is unique and there will be variations in strategy and tactics based on goals, budget, and internal resources. 3. What Technologies Are Employed by Them? If designing your company’s website is the first step for you, then make sure that you hire a firm that utilizes an open source web development software, such as WordPress, ModX,Joomla, or Drupal. A custom made CMS for your website may sound more enticing to you because of its cheap development cost, but after a few years you’ll realize that only this Inbound marketing agency will be able to migrate it to any other platform of your choice. If you use a website that is built on an open source then you can find any programmer who will be able to migrate your entire website to a new platform if required. The other technologies that concern you are what automation software or what analytics software is used for reporting the stats to you and what is the frequency going to be for reporting. 4. Do They Have a Cohesive Unit to Work on Your Project? Many Inbound Marketing agencies have been found to include Inbound Marketing in their promotional material as their main-stream product but the reality is that they outsource most of their services to freelancers. There is a proliferation of freelancers who specialize in Search Engine Optimization, Social Media marketing, and Web Content Marketing. Look for a firm that can offer you the team according to your requirements. Ask them to meet the key players like- the strategist, the team leaders or the designers who are the “technical wizards behind the curtain” that most marketing agencies never give a client access to. 5. The Agreement- Make Sure You Read it Most of the Inbound Marketing firms require to sign a year contract or even more to work with a new client. Make sure you understand the terms you are agreeing to, and that it is acceptable to you. Conclusion Do your homework; ask all the questions above or even more that come in your mind to satisfy yourself that you are choosing the right firm. Apart from this, communication with the agency is very important after you have made the decision to hire the agency; be responsive, work closely with them, and provide whatever information they need to buid traction and deliver results. ...
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