How Social Media Be A Powerful Tool For A Law Firm To Boost Growth?
Apr 07, 2021
10 min read
As per the survey published by ABA, 76% of their respondents who run a legal firm said that they engage with online communities and social media platforms to boost their online presence. Among all marketing channels, social media is the one that has been able to garner a lot of popularity as several big brands have been utilizing its capabilities to boost customer reach and engagement.
A huge misconception about social media as a marketing channel is that it can be only beneficial for consumer brands and businesses, mainly eCommerce brands. But this isn’t true. Even independent attorneys and law firms can use social media platforms to boost their business growth.
Many say that social media is an integral part of their legal marketing strategy. According to another report published by ABA in 2020 , across all marketing channels, 42% of the respondents rely on LinkedIn, 41% on Email, 33% on Facebook, and 21% on print media.
You might have noticed how legal firms and lawyers are making use of their social media platforms to market their legal businesses . There is a reason behind that. What? Social media is a great platform that can be used to boost online presence.
As per the statistics published by Hootsuite in “Digital 2020”, social media has 3.8 billion active users, which’s a massive audience. This makes it a great platform for marketing. Well, there are several other benefits for a legal firm when it comes to social media as a marketing channel.
Improves Brand Awareness
The usage of social media platforms among consumers has increased exponentially. Maintaining a powerful presence over your social media handles can help your legal firm in delivering the right message to your target audiences.In 2021, social media platforms saw a 13% hike in the number of new users as compared to the previous year, boasting a total of 4.2 Billion users.As per the survey made by Thomson Reuters, almost 54% of the consumers said that they would hire an attorney that has an active presence on social media. It might be quite obvious as of now, as to why you should use social media as a marketing channel for your legal firm.
Connects Your Business To Your Prospects
A survey published by ABA in 2018 said that almost 35% of lawyers used their social media accounts to attract high intent clients. Therefore, the law firms that invest their time and effort in building their social media presence have an upper edge over their competitors as they are more like to attract new prospects easily.??
Stay Connected With Your Target Audience
You might think that social media users would only prefer interacting with their friends or family members but there they love to engage with different types of brands and businesses over the internet too.This makes social media a golden opportunity for a legal firm, You can use your social media account to answer their queries or to educate them regarding an ongoing legal topic.Consumers over the internet love to know more about things that make them curious, so you can use your social media account to publish content related to their interests.??
Gain Trust Of Your Prospects, Gain Authority
Legal issues and services are something that most average citizens struggle with. Many of them are clueless or uninformed regarding the functioning of such legal procedures. Such people are often looking for answers to their queries.It doesn’t matter if the prospects aren’t giving you a call, make sure you offer them some valuable information or detail so that you can induce trust among them. This can help you in gaining more potential leads and clients as you get a chance to prove your brand’s credibility.
Get Maximum Results Out Of Your SEO Efforts
Although, it is believed that Social media websites don’t have a direct impact on your website’s search rankings and SERP position but there are several organizations that have claimed that it may affect the search engine algorithm.We have often seen that even Google Search results show Facebook, YouTube, and Twitter links on the search query result page. Therefore, we find a strong relationship between your
Tips To Enhance Your Legal Firm’s Social Media Strategy
Pay Attention To Audience Feedback and Reviews
Give close attention to what people are saying about your legal firm . You must check the kind of reviews you have been receiving on Google, Facebook, LinkedIn, Twitter, etc. Before publishing anything look at the kind of demands or queries your customers have. This would help you in gathering valuable audience feedback and will also help you in knowing the demands of your prospects.
Choose The Best Social Media Channel For Your Law Firm
While there are a dozen of social media websites over the internet, the best is the one that suits your type of law practice. The audience on LinkedIn is way professional and mature than the audience on Facebook. Therefore, your content has to be optimized as per the requirements or aesthetic of the platform. You can create a list of rich keywords that rank well for your law firm’s website. Based on your keyword list you can figure out what are the trending topics on each of your social media platforms. Craft and design your content with reference to it. This is a great way to engage and attract your audiences in trending conversations.
Be Consistent With Your Content
If a potential client is browsing through your website and it shows them some old or outdated content then they’ll be the first one to leave your website. To drive a constant stream of traffic you must stay updated with the latest industry trends and make sure to provide relevant information or content to your visitors. This enhances your credibility before your potential customers and makes your firm appear relevant to them.
Get Instant Exposure With Paid Ads
One of the top benefits of having your legal firm on social networking websites is that it lets you run paid ads that can bring instant exposure to your business. Social Media users provide tons of information and data to such platforms, based on their activities, likes, tastes, and preferences, the algorithm captures their data.This data can be utilized once you start investing in paid ad campaigns for your law firm. Running paid ads is a direct way to put your brand in front of your target audiences. Optimize your messaging as per the insights provided by these social media platforms to convert individuals into customers of your legal firm.
Publish Video Content
It’s high time you get a YouTube Account for your law firm. You can use your YouTube page to publish informational videos that can be consumed by your target audiences, it can also encourage them to reshare the videos that would allow you to attract more audiences to your website or YouTube Channel.
Use your Video content as a FAQ page, answer their questions and address their concerns. Publishing videos based on topics related to keywords can help you in boosting your website’s ranking on SERPs as well.
Give Your Content A Personal Touch
Social media is not just about selling your brand, it’s also about narrating your brand’s story. Use the platform to post about your upcoming ventures, services, events, conferences, or even occasions like birthdays/anniversaries.Post pictures of your advocates and staff, give your profile a humanized touch so that your clients feel connected with you. Your social media account can also be a medium through which you can portray your work ethics, culture, and company values.
Social Media Marketing can help your business to convey its message to its audience, it can be a powerful marketing channel for your law firm that can allow you to stand apart from the crowd.
A great online presence can help your business to appear authentic, attractive, and reliable to your target audiences which enhances your opportunities to convert potential customers or visitors into high-value customers.
You must use your social media platforms to deliver your firm’s vision and voice. Utilize the power of social media to build trust among your customers, take care of reviews and feedbacks that you receive on these platforms and make sure you resolve them to deliver an excellent client service.
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How Do Google Reviews Mean Business For Family Lawyers?
With everything moving online, people have gained access to a giant pool of reviews and ratings related to the type of service they will choose, and you can say the same thing about the family lawyer business. Nowadays, customers are trying to make more informed decisions, especially when working with a legal expert like a family lawyer. They are doing so by reading reviews and ratings given to a specific family lawyer. Reviews related to cars and mobile phones have become very common, so you should never be surprised if your potential clients check your reviews before confirming their final family lawyer. And with 92% of the searches being made on Google, it has become the most important place for improving your reviews. So, in this blog post, we will walk you through the importance, working, and benefits of Google reviews for a better family lawyer business. Google Reviews: The Most Crucial aspect of Your Online Reputation In recent years, we have witnessed a rise in the need for Google reviews among family lawyer firms. Nowadays, it has become necessary as more than 54.9% of the customers check reviews before choosing any product or service. Lawyers have understood the Importance of Digital Presence With time, family lawyers have understood the importance of podcasts, working with family law marketing firms, online advertising, and official websites. Thus the concept of having good reviews has become more familiar among them. Family lawyers now know that just having satisfied customers is not enough. They have understood that making a business successful requires you to inform the world about their client satisfaction. Even the trust for reviews is increasing as nowadays, around 79% of customers admit that they trust online reviews as much as personal recommendations. Source: Pexels The Three Important Factors of Google Reviews Just because you have understood the importance of Google reviews doesn’t mean that you should just ask your current and previous clients to start posting reviews. First, you have to understand the three critical factors of Google reviews before working with any family law marketing firm. Quality Any Google review has three essential components; average star rating from all the reviews, star rating from every review, and people’s comments. The most prominently displayed part of the Google review is the average star rating, and to have a better average star rating, most of the reviews should be four to five stars. Quantity The quantity of Google reviews shows many customers have spent time reviewing your services. But don’t be afraid of poor reviews as it is impossible to maintain a 100% customer satisfaction rate. If you have 50 good reviews, then 2 of the bad reviews will be watered down. Recency You can never feel good about a company whose recent review was posted two years ago, and therefore, you must take care of the recency of Google reviews as well. Recency is an essential aspect of the family law digital marketing approach, and the same concept is used in the case of Google reviews as well. Google reviews surpass testimonials in terms of trustworthiness Almost all the family lawyers with good family law digital marketing planning have testimonials on their official website. That is a great approach, and you can keep using testimonials to showcase clients’ experience with your service. But the people checking the testimonials have already found your website. Therefore, you also need to take care of people who haven’t visited your website yet and are still looking for ways to authenticate the quality of service. It is where you can use the power of Google reviews. With Google reviews, you can influence potential clients who haven’t visited your website yet and then use the testimonials and all other aspects of your website to keep them there. That is how an ideal family law digital marketing plan should work. Different ways to gather more Google reviews Begin at the first meeting You should let the clients know the importance of 5-star reviews and ratings at the first consultation. You should also let them know that the 5-star reviews act as a validation of the service you are going to offer. Ask for feedback before the case is closed Never wait for the case to be closed before asking for reviews. It is necessary because many clients don’t find posting reviews once the service is over. During the case, the clients are more interested in interacting with the firm, and therefore, their chances of posting a review are more. Source: Pexels Conclusion The best time to ask for reviews from the clients is when you have done something great for them and when they are pleased with your service. So, always try to strike when the iron is hot instead of when everything has been completed. Personal recommendations have transformed into Google reviews because of the influx of the internet. People have started trusting these reviews instead of considering them as a scam. You have better chances of attracting more potential clients from simple Google search to your website through better reviews. Saffron Edge's marketing team can help you verify your business on Search, Maps, and other Google services. We offer online reputation management services to legal firms that enable them to showcase their online identity, authority, and expertise. It allows them to convert more leads and win more clients. ...
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Ways You Could Be Wasting Your Google Ads Spend
It's so easy to sign up and get started with Google, and your business could benefit significantly from the exposure. You may have received a coupon for, say, a hundred free clicks somewhere along the line. In addition, Google Ads appears to be user-friendly at first glance. When it comes to setting up an advertising campaign, it can take as little as twenty or thirty minutes if you just breeze through the process. According to Statista, Google's ad revenue in 2021 was around $209.49 billion. Google enables advertisers to run ads through various sources such as product listings, service offerings, display ads, remarketing ads, etc. No one can deny that Google Ads is an exceedingly complicated tool. Setting up an effective marketing campaign that targets the right people at the right time and in the right place takes more than a few minutes. We have examined multiple Google Ads accounts spending from $1,000 per month to over $100k per month. The desire to save money on clicks while getting the same or more conversions is present in every firm, no matter how small. That is the ultimate goal for every company we speak with. Source: Pexels Google Ads account managers have a difficult time dealing with squandered money. According to studies, about a quarter of all paid search dollars go to waste for small businesses. One can frequently patch up your most significant account leaks by modifying your settings or organizational structure. To better understand your wasted Google Ads money, we've put up a list of six of the most common factors. 1. Unsuccessful Conversion Tracking And Attribution You're optimising in the dark if you don't precisely track conversions and attribute conversions to campaigns/ads. For example, you may use Google Ads' conversion monitoring feature to determine which keywords, ad groups, and campaigns lead users to complete specific actions. Conversions might be anything from product purchases to phone calls to an email sign-up, and you can optimize your campaigns to make the most of these many types of actions. When it comes to crediting keywords, campaigns, advertising, and ad groups, conversion monitoring doesn't help. In most cases, a customer will interact with many ads before purchasing. Because it's not directly converting, you risk removing an ad critical to the customer's journey. That's why attribution is so critical. You can use any of the six attribution models available in Google Ads to determine how much impact a particular ad has had on a user's behaviour. Since the Last Click Attribution Model is the standard in Google Ads, you need to modify it here. Our recommendation is to use the Data-driven attribution approach if you have sufficient account information to distribute credit for the conversion based on your historical data for a specific conversion action. Alternatively, you can use Time decay to give more weight to the most recent and recent exchanges. 2. Providing A Poor User Experience On The Website Why bother spending money trying to bring traffic to your website if they experience, once people arrive, doesn't produce engagement and conversions. A poorly functioning website can't be fixed even if you spend all your Google ad money. If you're using pay-per-click (PPC) advertising, you'll need to ensure that each click on your specified landing page generates enough profit to justify your ad expenditure. One of the three factors that Google considers when determining the quality score of your ads is the experience your visitors have on your landing page. ( Projected click-through rate and Ad relevancy are the other two components.) Source: Pexels Ensure that your landing page is valuable and relevant compared to other advertisers using the same keyword. Make sure you provide your visitors with exactly what they're looking for to increase your website's quality. In addition, it is beneficial to have a mobile-friendly website that loads quickly. 3. The "How Can We Save Cash?" Mindset Overemphasis on cost-cutting rather than return optimization is frequently the root of much more severe issues. Yes, it's a good thing to save money on CPC and CPA by reducing the amount of money spent on advertising. There is, however, a limit. Your paid search account will shrink, tighten, and maybe disappear if you only care about saving money rather than getting results. Creating and expanding an effective sponsored search campaign without a reasonable budget is more challenging. However, this does not imply pouring money down the drain. It's still possible to keep an eye on the bottom line while releasing your purse strings. The irony is that customers may want to pay more because they realize they need to keep the flames burning brighter and brighter in the long run. While this is going on, the agency's primary focus is reducing expenses. You can avoid this kind of misunderstanding with effective communication. 4. Overusing The Broad Match Type Setting all of your keywords to a broad match might significantly negatively influence your PPC campaign's performance. Keep in mind that using a broad match type allows Google to show your ad whenever it is connected to or contains a portion of your term. Even though many people search for broad keywords, just a tiny percentage of them turn out to be qualified leads. New advertisers make this common mistake because a broad match is Google's default match type. Analyse and alter match type settings if you have all of your keywords set as broad. It will all be worth it in the end! However, we don't want to discourage you from occasionally utilizing broad matches. When conducting keyword research or trying to reach a wider audience, this match type comes in handy. It's up to you: You don't want to pay more for low-quality traffic; therefore, cut your bids on broad match keywords. Be on the lookout for new and negative keywords related to your broad match keywords in your search query report. 5. Going By The Brand Name Of Your Competitor Be aware of the benefits and pitfalls of placing advertising on your competitors' brand names if you consider this strategy. For the most part, you can advertise in the name of your competitors. However, it's a great way to blow over your Google Ads budget quickly. It's important to Google that your keywords relate to YOUR company. These keywords will have a lower quality score because your competition isn't in the same industry as you, which will increase the cost of a click. Source: Pexels 6. A Scarcity Of Negative Keywords Pay-per-click (PPC) advertising aims to bring targeted, high-quality visitors to your website. You can use negative keywords to prevent your ad from being seen by people searching for something you don't have. If you don't include negative keywords in your account, it might devastate your results. You may be able to foresee some of your company's most serious problems. Negative keywords such as "used" are unnecessary when you offer new cars; thus, you should not include them in your keyword list. However, it is difficult to predict the most crucial negatives in other cases. The best way to find these terms is to search your query report actively. Conclusion You can squander your Google Ads budget in countless ways. These issues can be fixed or avoided once you know their existence. And you'll have the extra money in your Google Ads budget as a result. Get in touch with our Google Ads experts to know more. ...
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Key Strategies to Reduce Cart Abandonment Rates Via Push Notifications
Cart abandonment is a major challenge for companies in today's eCommerce world. Some sectors have seen a stunning adoption of this strategy. According to a report, 37% of smartphone users in the United States experienced push notifications during unlock sessions originating from utility apps. Systems apps ranked second with 24% and messaging apps with 10%. Consider a scenario in which an online consumer comes to your store to add items to their shopping basket, only to abandon the transaction. You cannot let this happen when you've spent so much time and money marketing your business! Source: Pexels While it's impossible to know why internet customers spend so much time searching for things they'll never buy, there are strategies to keep them from abandoning their carts - or at least attempting. Rescue abandoned carts in two stages: first, while the customer is still on your site, and second, after leaving your site. That is the most effective strategy to take. What is a "push notification"? A web push notification is a notice that pops up on a subscriber's desktop or mobile browser when they are logged in. Using this notice, the brand may communicate with the client even while the user is not on your website. Push notifications are used to convey discounts, transaction confirmation, and order fulfillment and deliver targeted reminders regarding abandoned carts. When paired with the correct offers and sent at the right moment, Push notifications can encourage customers to return to the basket and complete the transaction. Why does cart abandonment happen? There are several reasons why a customer abandons a transaction. When it comes to making a sale, it's not always about the price or the quality of the goods you're selling. Some of the other elements that influence their purchasing decisions include the website experience, the availability of a mobile app, the payment and delivery alternatives, and more. Let's face it, no matter how great the product is, if you encounter any of the problems listed above, you'll be the one to quit! Especially if you have alternative options available to you. What happens when people ditch their shopping carts? The most apparent consequence of cart abandonment is losing more than half of your store's revenue. Then there's the fact that you'll miss out on all of your store's potential earnings and the lack of brand loyalty in the market. That is like eliminating your future sales before you can contact any new clients at all. Why use push notifications for cart abandonment recovery? You may use Facebook advertisements and email campaigns to remind customers what they have left behind. You may even offer them a discount on the items to get them to buy them. But in both circumstances, you're still waiting for the consumer to see the ad, open the email, read the content, and then purchase. On the other hand, mobile push notifications ensure your unique offer gets read on the go and prompts customers to buy right away. 1. The opt-in rate for push notifications is greater. The top-grossing online retailers are now increasingly using push notifications to engage with their consumers, according to a 41 percent opt-in rate. Customers are more likely to accept push alerts from an online business since they are already required to provide their contact information to get updates. 2. Push notification has a higher open rate There is a 30% open rate for push notifications, higher than the open email rate. Instead of risking the possibility of being in a spam box or waiting for the customers to check emails, the message is digested because it's on mobile. 3. Push notification has a higher click-through rate According to a blog post by Andrew Chen, push notifications to have an average click-through rate (CTR) of roughly 40%. Push messages have a higher open rate than emails, with an average open rate of 23%. 4. A larger percentage of people open and respond to push alerts. Push notifications have been shown to increase online retailer engagement. They can lead to an 80 percent level of engagement if used correctly. All you have to do is guarantee that your push message is personalized, relevant, and uses intriguing content to express all of that. An online business may effectively use push notifications to keep its customers interested and entice them to make further purchases or, even better, to complete those they started but never finished. Tips on how to get push notifications to work Reward yourself with a small favor. Discounts are the most effective technique to entice customers to return and finish a transaction. You may revive an abandoned cart with a reminder of what they left behind and a promo code that makes the pricing even better. Even a ten percent discount appears to be enticing for everyone. Create a sense of urgency. No matter how generous your discount on the items they've left behind, it will be worth nothing if there is no deadline. Your customers may put off making their purchases if you allow them to decide when and where they want to complete the transaction. Why not inform them they have a day or two to use the coupon? Make sure the timing is correct. Push notifications are all about time. Neither being too early nor too late is ideal while trying to reclaim an abandoned cart. Early is a little spooky, while leaving things behind too late may result in the client losing interest completely. Determine when to deliver a relevant message to your typical consumer based on their behavior. Help find a solution to an issue. Most likely, a buyer departed because they couldn't figure out how to make the best purchase for themselves. They might blame concerns about the good's size, quality, or quantity for sale. Another approach to reclaiming an abandoned cart is to assist in making a purchasing choice. Remind them what they left behind Sometimes all it takes is reminding the consumer of what they left behind and why they were seeking those things in the first place to get them back on the right track. Push messages don't need discounts; all you need to do is make them seem like a subtle hint rather than a sales pitch. Maintain your brand's distinctiveness As vital as it is to keep your message short and to the point, it is also important to maintain your brand's identity. When it comes to marketing, you should write as you talk, and your push notifications should do the same. Be specific Don't be distracted from your primary aim of finding an abandoned cart. Keep your push notifications simple, and don't try to cram too much information into them. Including a call-to-action at the end of a blog article is just as effective as being explicit. Ask for feedback You may not be able to entice a consumer to make another buy at a later time. You should always know why you're doing anything. As a result, incorporating customer input into your push notification campaign is important. Additionally, you'll have a more enjoyable time shopping due to this. Make sure you don't overdo it. All those abandoned purchases are something you'd like to recoup. It's fine to go overboard, but don't go overboard. Too many push notifications might cause uninstallation. Thus you must realize that this can be a negative experience for the user. Optimize the frequency of your push notifications based on your campaign results. Automate your notification pushes to save time and money. Don't wait until the last minute to rescue carts that have been left behind. You need to set up a push notification strategy from the start, so you need to automate these notifications. You may set up push notifications in minutes with the Shopify mobile app powered by Global Apps. Your push alerts will go out at the right moment, and you'll be able to see how they're doing in real-time. Wrapping Up You can't afford to miss out on key clients in the digital economy because of the fierce competition. Push alerts are an essential part of a successful cart recovery program. To know more about ROI-driven Push Notification campaigns, contact our experts today! ...
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