How Can You Improve Your Website's Content for Better SEO?

What Is SERP? SERP or Search Engine Result Page is the landing webpage where the customer arrives after entering a search engine, like Google, Yahoo, or Bing. These pages include the relevant searched websites that can be organic content and paid or sponsored content. However, their ranking depends upon the relevance of the content and keyword choice. There are over a billion daily searches on Google, and 15% of these daily searches are fresh! Therefore, ranking on top of Google search engine result pages is one of the prime objectives of every online business to achieve a higher rank within their competitive streak. Every SERP is unique as it displays websites, ads, and brands related to the searched keyword. Based on the searched keyword, the search engine generates relevant results. For example, suppose a search query includes a keyword related to a construction firm. In that case, Google will set forth a search engine result page that lists different websites of construction firms ranked systematically. Therefore, to achieve a greater feat in the market, businesses use various legal marketing tactics and align them as per the latest Google algorithm, and optimizing SERP is one of them. A higher rank on the result pages usually happens when the website’s content is relevant, and the keyword matches the customer’s search query. Since SERP incorporates the organic and paid results, there is always something extra that a business firm can do to make it up to the customer’s search engine result pages. There are quite a few factors that affect the SERP, such as the physical location of the user, browsing history, etc. These elements are responsible for the appearance of a SERP, based on which a customer’s online experience is conceived. Since Google uses its quality parameters to rank your website on a result page, it ensures that along with the keyword relevancy, the websites should have quality content, credible backlinks, and maximum responsiveness for a customer. Like them, every other parameter enables your website to get ranked on the SERP and be visible to the customer. SERPs are equally crucial for a lawyer to attract potential clients and increase the conversion rate. Failing to find your law firm’s website would instead help your competitors gain the customer’s trust, so it is essential to strive hard and make your website listed on the first result page. Tips To Rank Higher On Google Running an online law firm is a task in itself - finding the right people that require your legal assistance and your continuous quest to render services for client conversion. With the revulution of the internet facilities, the competition now does not confine to just offline lawyers. A lawyer, at this time, competes with other digital contenders to earn a spot on Google search results so that they can earn. The fullowing are a few ways how your law firm can rank higher. Source - Pixabay Make The Most Of Keywords It is proven that keywords are the real deal for any website to appear on the top of the search results for a customer. The first and foremost way to rank higher on Google SERPs is to take advantage of the relevant and targeted keywords that impact your digital advertising. A search engine result page often showcases websites with the most relevant keywords included in their content. One can achieve it with the help of online marketing touls that help you plan your keywords based on your target audience. For example, being a law firm, you can opt for the most searched and used legal keywords like a criminal defense attorney, lemon law lawyers, insurance claim, etc. You also need to ensure that your keywords relate to a hiring intent, so when your prospective clients enter a relevant keyword, you’ll be indicated that they require a legal service. Generating Quality Content and Media Text information, video, and media files together form the content of any website. Since every website diligently strives to provide information-rich content to its customers, you can too make use of the right words and let your content drive in customers. Along with that, including videos on your website is a powerful way to represent your law firm’s objectives. It is observed that most customers often prefer watching videos to get a better perspective of the quality of the service they’ll receive. Your law firm could also incorporate videos depicting various services that you provide and educate them about the benefits they associate with you. These actions significantly impact the customer’s search query and a higher probability for you to obtain conversions. Superior Backlinks and Citations Adding quality hyperlinks is a way to ensure that whether your target customer reaches on another website, they are redirected to your platform with the help of a hyperlink. These links are responsible for bringing much relevance to your website, as linking with credible websites enhances your brand image. For example, a link to your legal website, which is found on a highly trusted website, usually makes you look good in the eyes of Google. Citations include your business name, physical address, and contact numbers on other websites to ensure that you get maximum visibility from across the web. It can be done by listing yourself in various online directories. For example, as a lawyer, you can set up a Google My Business account and enter relevant details to improve your ranks on Google SERPs. Fullowing Social Media Trends Adhering to social media trends is also a great way to boost your brand’s visibility across the web. By 2025, almost 73% of internet users will use the internet on their smartphones. Most of the users are inter-connected across various social media platforms such as Facebook, Linkedin, etc. It allows a lawyer to create a media account and lists it on the web to acquire online exposure. Online marketing via social media platforms significantly increases customer engagement and informs the local audience about your services. You can also go along with trending ads and boost your content or videos to influence your target groups accordingly. Customer Reviews and Tracking Online Performance Another essential element of getting a higher rank on result pages is “Customer Reviews.” Positive and purposeful reviews about your services are a critical factor that helps you to surpass your market competition. Since you render legal services, your target customers will review the quality of your service, satisfaction level, and insights about you as a brand. Google uses this cullection of reviews to place your name at a higher rank on search engine result pages. Once everything is done, the final step is to track the rankings of your business and analyze the factors to achieve optimal performance. For example, you can fullow the relevancy of your keywords, incoming customer traffic, or conversion rates for a set period. Source - Unsplash Setting up so many things could be daunting, and especially when you need to make sure you invest with the right resources. Saffron Edge is your one-stop-shop for your online marketing guide and will provide an enhanced level of sulution services. We aim at providing intuitive services to transform your business and aspire to be your success catalyst. For more information about our various services, visit our website today! ...

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Getting the word out about your dental practice is now easier and cheaper than ever… thanks to the internet! For dental practices of today, spending a considerable amount of money on marketing no longer means spending half of their budget on TV adverts and praying they’d bring in more patients. It’s more about making your every buck count utilizing the power of the internet... We have already covered the active role your dental website plays in the grand-scheme of things when it comes to marketing your dental practice online. It’s basically the start and end point of all your marketing efforts. So, it’s vital to have a good looking website that can convince users that you’re really serious about your practice. Before we begin with discussing the vital elements of a dental marketing plan, let’s first look at some basic objectives that your marketing efforts must absolutely fulfill - Attract: Grabbing the attention of a potential patient is paramount when it comes to making your marketing efforts a success. Capture: Setting up a mechanism to collect information from users. Taking feedback, offering newsletter subscriptions, e-books & other resourceful information is a nice way to do it. Convert: By this point, your potential patients are ready to convert to a customer. Retain: According to a study, existing customers bring in 67% more business than new customers. While acquiring new patients is kind of the reason you are marketing your practice online in the first place, you must never lose sight of your old patients. With the objectives of a marketing plan set, you need to choose the mediums you will target to get the best out of your marketing efforts. And the mediums or elements or areas of executing a dental marketing plan I am going to tell you are not, in any way, specific to dental practices but are widely used all over the globe for other niche industries as well. Here we go - Content Marketing Pushing relevant, quality content to your patients (or potential patients) that helps them in solving real-world problems related to your industry should always be at the heart of all your varied marketing efforts, doesn’t matter the platform or medium. That’s the true essence of content marketing right there and not the self-promotional stuff from brands you see online. Starting a new blog is the right way and often times the first step to kickstart your content marketing journey. Say, for a dental blog, the topics you can capitalize upon could be about ways to maintain the right dental health, the latest treatments in town and other informational but relevant topics. If done right, a well maintained blog can generate a steady flow of traffic coming to your website from scratch and keep the momentum going for long. But don’t think your content marketing efforts are confined to just marketing your own blog, even the content on your web pages can serve you well if marketed in the right place and at the right time. And it doesn’t matter if you’re posting a on Social Media, if you’re playing with content, it’s already a part of your content marketing efforts. Search Engine Optimization I am pretty sure you must have used Google or some other search engine at some point to make your life easier. Infact, I don’t blame you, there are 32.8 million searches made on Google everyday and they are all made by people looking for some answers. Suppose, even if a small fraction of them are using Search Engine Optimization for best dental practices around them, you could be drowning in some serious traffic right now but in order for that to happen, you need to rank on Google. Making yourself visible on Google is no walk in the park. You’ll have to base all your website and blog content (see, I told you it’s all about content) around keywords and that takes a lot of time and research. If you are looking to give keyword research a go, our keyword research guide can give you a headstart. Yes, it’s a pain... but if done right, Google can drive massive traffic to your keyword optimized website. Social Media Marketing Can you name a place where all your potential dental patients hang out? It’s Social Media (or Facebook to be more precise). In recent years, the entire Social Media space has evolved as a marketing arsenal of its own. You can expand your outreach endeavours on Social Media and build a loyal following with the help of engaging and visual posts, provide exceptional & quick customer support, have a look at important marketing analytics and what not, all through a single platform... which I think is amazing! And it can turn out to be amazing for your brand exposure as well. You can choose to spend money on marketing on these platforms or stay organic, it’s completely on you. Yes, paying for marketing on Social Media has its own advantages but staying organic usually reaps enough exposure to get the ball rolling, after it, it’s up to you how creative (but relevant) you can get with your posts to make your fans stay. Patient Support Remember the part about retaining patients? Patient Support is all about that and more. You absolutely need to have a relationship manager for your dental practice who will be the sole point of contact for all your patients.Being present on all the various platforms (including your website) comes with responsibilities.By marking your presence and actively marketing on all your preferred platforms, you give your users a way to contact you as well. And Social Media has emerged as a preferred way for users to submit some feedback (good and bad) or get support. But they can give you a call as well or submit a query on your website or send you an email, so you need to be present for them when they need you wherever they are or you’ll lose them if their queries go unheard or unreplied. Most practitioners don’t pay much heed to this part of their marketing plan and loose patients through the back door. But sometimes, a good support system or a complete lack of it can make all the difference in the level of success of your marketing plan. Modern day marketing is not about doing one thing, you’ll have to do a lot of things and do them all simultaneously and in sync to keep the ball rolling. Only optimizing your website for SEO won’t work well unless you have keyword wrapped content on your website. Having Social Media profiles for your dental practice is great, but if you don’t have a website to channel them further through the sales funnel, you won’t see much conversions. Just adding content on your website won’t help you gain exposure if it fails to create value…. It’s all interconnected and you will have to optimize your practice for each of them to see the best results. ...

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Pay per click or PPC, as it is commonly called in the digital marketing world, is one of the most effective search engine marketing techniques. It can help in increasing website traffic, generating leads into customers, and boosting brand awareness, which we all know are such a time-extensive process. One of the most successful conversion methods, PPC is a wonderful opportunity to enhance brand recognition and gain a competitive edge over other brands in this aggressively competitive market. Did you know that your PPC visitors are 50% more likely to make a purchase than the organic ones? Or By investing in PPC ads, you increase the probability of brand awareness by a whopping 80%? Yes, such is the effectiveness of devising and implementing a competent PPC strategy. While there is a significant percentage of those businesses that are reaping profit from PPC, there are many that are left scratching their heads on their futile PPC efforts. If you are one of those struggling to find why, despite your utmost efforts, the PPC campaign was a failure, allow us to help you identify the loopholes in your strategies through the pointers mentioned below. Your keywords are too generic: Also called as short tail keywords, the generic keywords are confusing as it is challenging to understand the intent behind their search. This will not yield the desired results and increase the cost per click, which will end-up eating your budget. Another keyword related mistake is bidding on broad match or phrase keywords. They do not produce good click-through rates to your site and hence should be avoided. It is essential to conduct thorough research before you bid on a keyword. This will help you understand what your target audience is searching for. Also, since Google reviews and approves campaign just like ads, be careful of not using disapproved keywords. Your Return on Ad Spend (ROAS) goal is too high: Return on ad spend is similar to return on investment. It measures how many dollars received for every dollar that is spent on advertising, except that unlike ROI, it evaluates the efficacy of a specific campaign. While the higher the ROAD, the more successful your PPC campaign is, but it is also essential to keep in mind the various factors that come into play like the profit margin of the product or service you are offering. If the customer only purchases two times a year from you while you are aiming at the standard outstanding ROAS goal of 4:1, it can fire back. Lower your ROAS goal; while it might pay more per conversion, the repeated purchases will enhance your bottom line profit. Your pricing is not competitive: Are your competitors selling similar products at prices lower than yours? If yes, this is hurting your conversion, and you need to set the prices at least at a local equilibrium. Your ad copy is irrelevant: Many businesses think that since the ultimate aim of the campaign is to drive prospects, creating a relatively more promising ad copy should not be a problem. But this disconnect between the ad copy and landing page content will reflect on decreasing click-through rate that will not be consistent with the conversion rate. Overselling the business will tarnish the business reputation and the allotted PPC budget in the long run. Be sure to mention everything in your ad and landing page content for increasing the probability of conversion. Not testing the PPC campaign: Businesses often think of PPC strategy as a set it and forget it, which is a huge mistake. You need to keep tabs of every campaign periodically and look for signs of improvement and work accordingly. Check whether or not the keyword still holds relevance and whether or not did it drive any leads this month. Look for ads that are converting and accordingly optimize them for the audience's needs. Similarly, test different landing pages to check what will enhance the user's experience. Your landing page isn't correctly set: Despite testing a lot of ad copies or optimizing the keywords, is there still no leads or sales? Maybe your landing page is not set for adequate conversion. How can that be fixed? Make sure the landing page is functional with an attractive design. A well-structured lead generation form with a strong copy will add a competitive advantage. Your budget is too low: Let's face it; the more you spend, the more traffic you drive to your website. This is especially true of you are just starting the business, wherein a small budget won't yield a desirable outcome. You need enough traffic to test the various parameters for the scope of improvement, and for that, you need to invest properly so that your site has sufficient traffic. Your site isn't mobile-friendly: Is your bid adjusted for mobile, or are you paying the standard rate? Lowering the mobile bid by half can prove beneficial in enhancing mobile traffic. ROI of mobile ads can be increased by customizing mobile PPC ads. Optimize the mobile ads for speed, make use of local and mobile-friendly ad extensions. Your site loads too slowly: We all have read about the decreasing attention span of the customers, and it's only justified. Why would a consumer waste their time waiting when they can find the solution on a faster loading site? A slow site will decrease your conversion rate across every visitor that comes to your website, alongside adversely impacting your paid search conversion. Optimize the speed of your website by using the right insight tool. Now that you can spot which mistake of yours is preventing your PPC ads from converting the way they should, instead of panicking and vowing to never invest in the PPC campaign, reach out to PPC professional service. They come with the knowledge and experience of devising the right strategy by implementing competent tools and technology for a higher return on investment. A certified Google partner, Saffron Edge's Adwords management team, will help you get the top spot on Google. Check out our services to know more about how we can help you! ...

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