How Can Your DTC Business Get More Amazon Reviews Using Review Automation?
Feb 14, 2022
10 min read
With the pandemic surge, the online market has witnessed massive growth. It raised eCommerce's share of global retail from 14% in 2019 to approx 17% in 2020. But several brands are still struggling to increase their sales.
Most DTC (direct-to-consumer) brands utilize Amazon to reach the maximum audience and sell their products. But with the increasing competition on Amazon, it's become tougher to get an edge over the competitor.
As per a report, around 200,000 new sellers signed up on Amazon in 2020, a 45% increase on the prior year (2019).
Apart from the high competition, other factors can also affect your sales, like user's rating, reviews, shipping history, etc. But it's a tedious task to send a review request to your customers manually.
Are you facing difficulty in leveraging customers' reviews? Read on to know how you can boost your sales by automating reviews on Amazon.
What is a DTC business model?
Source: Unsplash
A direct-to-customer business model is a new form of e-commerce that works on the principle of directly serving the customers rather than giving a certain percentage of the sales to an intermediary organization.
In this model, all the brand sales go directly to the brand owners, which rules out the middle distributors and supply chain people who have their own set of margins in the prices.
This approach proves beneficial for both customers and business owners as it cuts intermediaries' commissions. And because of this, the customers get the same commodity at a lower price.
Difference between a DTC and BTC
These models are now a part of the business industry, but they have their own set of principles.
In a direct-to-customer model, the brand itself governs everything related to product delivery, from inventory management to order shipping.
On the other hand, in the Business-to-customer (BTC) model, the manufacturer would sell the product to a wholesaler or retailer first. And then, the wholesaler/retailer will sell it further to the customers.
How can Amazon reviews uplift your business?
Almost all of you must've ordered something online at least once. But if we ask you a question, how do you judge an item just by looking at a picture of it?
Well, the answer is pretty easy, just by seeing the reviews.
Reviews play a crucial role in your business growth. They can either boost or hinder your sales. That's why many business owners keep a check over their customer reviews.
However, sometimes your rivals can also take advantage of reviewing and posting false information about your product, which might hamper your sales in the future.
Well, to minimize the risk of such situations, business owners have the solution of review automation on their end. But what is it? And how can it help in increasing organic Amazon reviews? Let's find out.
What is the meaning of Review automation?
Source: Amazon
It is an advanced tool that sends automated review requests to the customers who've purchased the product. This tool proves very useful for the seller to segregate the fake and organic reviews.
With this tool, you can easily send a review request by clicking on the button "request a review." This will send a pre-written automated mail requesting an organic product review to your buyers.
Why should you use Review automation?
There are two reasons review automation is so popular and widely used in the online business landscape.
Source: Amazon
- Genuine reviews: Only a person using your product can provide a review to you. So, if you're a manufacturer or business owner and want to avoid fake reviews, then review automation can certainly help you with it.
- Time-saving approach: Manually requesting your customers for a review is a tedious task. With the help of a reliable review automation tool, you can start the review process by pressing the request review button.
You can save a lot of time with the help of this approach and use this time for important tasks, which might be more beneficial for your brand and profit margins.
Takeaway!
Review automation is an advanced way to keep a tab on your customer's feedback. It allows you to send an automatic review request that will save a lot of your precious time.
If you also want to integrate this tool into your Amazon store, reach out to us. Our team of professionals will walk you through our services and develop a tool for you so that you can never miss an opportunity to earn a review. Contact us now!
A Guide to SEO for DUI Attorneys
Driving under the influence (DUI) charges carry significant implications that can have a profound impact on an individual's life. It is of utmost importance for individuals facing a DUI to seek the assistance of a capable attorney who possesses expertise in this particular area of law. In this regard, your expertise as a DUI attorney is unparalleled. However, it is crucial to ensure that your local community is aware of your professional capabilities. This presents a challenge as, without an effective platform to connect with your target audience, your competitors may seize the opportunity to secure potential clients. To overcome this challenge, it is essential to collaborate with a proficient DUI attorney SEO agency . In this article, we will guide you through the fundamental process of optimizing your website and law firm to achieve higher rankings on Google. With the implementation of tailored and effective SEO strategies for DUI cases, you can effectively reach and assist individuals in need while outperforming your competition. Read on to explore the world of DUI attorney SEO and unlock the potential for success in your practice. What Is SEO? Search engine optimization (SEO) encompasses a series of processes designed to elevate your website from obscurity and propel it to the pinnacle of search engine visibility. According to Search Engine Journal, a staggering 75 percent of internet users never venture beyond the first page of search results. Consequently, if your website fails to secure a coveted position within the top 10, its online presence will yield minimal results. Furthermore, Search Engine Journal highlights the substantial benefits of SEO, with SEO-generated leads boasting a close rate of 14.6 percent compared to the meager 2 percent close rate of traditional leads, such as print advertising. In essence, SEO transcends being merely a good idea; it is an indispensable tool for your success as an attorney or lawyer. How Does SEO Work For DUI Attorneys? Consider yourself as the epitome of skill and expertise in DUI law in Minneapolis. When you search for "Minneapolis DUI Lawyer" on Google, you find your firm dwelling on the second page, occupying a meager 14th position. Thirteen other attorneys surpass you, rendering your website virtually imperceptible. However, with the implementation of a strategic and refined SEO campaign, you have the potential to ascend to the first page, and secure the coveted number-one position. As your ranking improves, you will witness an amplification in both the quantity and quality of leads. This phenomenon can be attributed to two key factors. Firstly, most individuals tend to confine their attention to the results showcased on the initial page of search results, neglecting subsequent pages. Secondly, those who venture further down the list are likely conducting a comparative evaluation of legal services, with an inclination towards price considerations, thereby subjecting you to direct competition with other attorneys. One can augment their visibility, allure a higher caliber of leads, and elevate their legal practice above and beyond the competition by simply employing SEO tactics. How To Go About Initiating SEO for DUI Firms? Prior to delving into the actual SEO work, it is highly recommended to prioritize the installation of Google Analytics and the setup of Google Search Console for your website. Why is this crucial? Simply put, without accurate reporting, it becomes impossible to gauge the effectiveness of your SEO efforts. Fortunately, Google offers these valuable tools at no cost to provide you with the necessary insights. Setting up Google Analytics and Google Search Console is typically straightforward, and most website Content Management Systems (CMSes) offer plugins or built-in features to simplify the process, even for those without coding knowledge. To initiate the setup, you will need a Google account, which can be easily created using a Gmail account. It is important to securely store the account password, especially if you don't regularly use the Gmail or G Suite (Google's professional email and productivity software) account. Additionally, ensure that you have account recovery set up with your primary email. Here are some helpful links to guide you through the setup process for Google Analytics and Google Search Console: Setup Google Analytics Setup Google Search Console For more advanced tracking management, you can also consider implementing Google Tag Manager: Setup and install Google Tag Manager Below are additional links to assist you in setting up Google Analytics and Search Console on common CMSes used by lawyers: Wix Setup: Google Analytics for Wix Google Search Console for Wix Most CMSes have comprehensive help documentation, so conducting a quick Google search should yield relevant instructions if your CMS is not listed above. Depending on your CMS, setting up Goals or Events in your Google Analytics account is advisable to track specific marketing channel performance, such as phone calls or contact form submissions resulting from targeted marketing efforts. A crucial note: If you have previously worked with a website design, development company, or another SEO company, it is possible that you already have Search Console and Google Analytics set up. In such cases, it is advisable to maintain the existing accounts to accumulate valuable historical data for evaluating improvements or declines in your digital marketing efforts. Lastly, a cautionary reminder: Never engage the services of an SEO company for lawyers that insist on being the owner of your Google Analytics or Search Console accounts. It is imperative that they explicitly state in their contract or in writing that you will be the permanent owner of these accounts. Some unscrupulous digital marketers may attempt to hold these accounts hostage, either to compel continued payments or to hinder a reputable SEO agency from assisting you. Avoid such companies, regardless of their affordability or enticing sales pitches. Resorting to extortion is a clear indication that they are not the right partners for your business. What Should You Look For? DUI attorneys should pay close attention to specific data in both Google Analytics and Google Search Console to assess the effectiveness of their SEO efforts. The primary focus in Google Analytics should be on evaluating traffic by source; goal completion by source In the traffic by source report, attorneys can track how website traffic fluctuates over time based on the marketing channels or sources driving visitors to their site. The terms "channel" and "source" are used interchangeably in Google Analytics, with "channel" denoting broader categories of marketing drivers and "source" referring to more granular marketing drivers. For instance, a law firm's website may receive channel traffic from "Organic Search" and source traffic specifically from "Google." The traffic by source report encompasses various sources, including popular search engines like Google and Bing. Here's how to access the traffic by source report in Google Analytics: 1. From the dashboard, click on "Acquisition" in the left menu. 2. Select "All Traffic" in the sub-menu, then click on "Channels" or "Source/Medium" for more granular information. 3. The report will display website traffic performance over a selected time period, presenting metrics such as Users (unique devices), Sessions (occurrences of browsing), Behavior metrics, and Conversion metrics. Becoming familiar with these report views and understanding the elements of reporting will enable attorneys to interact effectively and provide feedback on their SEO campaign. In Google Search Console, attorneys can utilize various helpful reports, including error reports highlighting potential issues with how Google perceives their site and ranking reports. Focusing on ranking reports is particularly crucial for monitoring the progress for those new to SEO. To access ranking reports in Google Search Console: Log into Google Search Console. Click on the "Performance" tab in the left-hand menu to view the dashboard. Within the performance tab, keep an eye on the following key metrics throughout your SEO campaign: Average Click-Through Rate (CTR): This metric indicates the percentage of users who choose to click on your search result when they view it (impressions). Average position: This is the average ranking of your site in Google search results. Note that an average position may decrease in a successful SEO campaign if it involves prioritizing the right keywords over higher rankings. A strategic focus on targeted keywords can drive better lead generation. Queries and Pages: Monitor the "Queries" and "Pages" tabs to analyze the search phrases (queries) on which your site ranks and receives impressions or clicks, as well as the specific pages that rank for those terms. Directories to Look Out For When it comes to directories to conquer local SEO , one of the most important platforms to focus on is Google My Business (GMB). GMB is a profile page that allows you to create a business listing. Having a GMB profile offers several advantages for your regional ranking in different areas of Google, including: Traditional search results page text listings Local map listings (which often appear for local search queries) Featured snippets The Knowledge Panel Claiming, optimizing, and monitoring your Google My Business profile can increase your visibility in these areas and provide you with greater control over the information displayed about your business. Google Maps, in particular, frequently displays GMB profiles. Claiming your listing can help you ensure the accuracy of contact information, business hours, and other details. This is crucial because anyone can submit a business to Google Maps, and without an actively managed GMB profile, you may have outdated information, negative reviews, or even unauthorized edits made by competitors or bad actors. Once you have claimed your listing, make sure to update the following essential information: Accurately represent your business name, including incorporating relevant keywords (within Google's guidelines) and consider setting up a DBA (Doing Business As) if necessary. Verify that your website is correctly linked to your GMB profile. Update your business hours to ensure accuracy. Double-check your contact information to ensure it is up to date. Upload high-quality photos of your office, building, or nearby landmarks to enhance your profile. Write a concise and keyword-rich description of your law firm and practice areas. Make periodic shorter posts on your GMB profile, similar to social media updates, to engage with potential clients. Share promotions, discounts, or incentives you may be offering. Encourage past clients to leave reviews on your GMB page and consistently ask for positive reviews from satisfied clients. Positive reviews and ratings can influence rankings in certain contexts. In addition to Google My Business, also look out for Google Tag Manager. Google Tag Manager is a tool that helps manage tracking codes and pixels on your website. While not directly related to directories, it can be a valuable tool to streamline and manage various tracking and marketing tags across your site. Optimizing your Google My Business profile and effectively utilizing Google Tag Manager can enhance your online visibility and strengthen your digital presence. In Conclusion Implementing effective SEO strategies is crucial for DUI firms aiming to expand their online presence and attract more clients. Optimizing their websites, focusing on local SEO, and employing the power of Google My Business can help DUI attorneys significantly to improve their rankings in search engine results and increase the chances of being found by potential clients in need of their services. To achieve optimal results and navigate the complexities of SEO, partnering with a reputable SEO agency like Saffron Edge can make all the difference. We specialize in providing tailored SEO solutions for DUI firms, helping them rise above the competition and establish a dominant online presence. With our expertise and comprehensive approach to digital marketing , Saffron Edge can help DUI attorneys enhance their visibility, generate high-quality leads, and ultimately drive the growth of their practice. Don't let your firm go unnoticed in the vast digital landscape. Take the next step towards a successful SEO campaign by contacting Saffron Edge today. ...
read more
5 Proactive Content Marketing And Planning Trends To Follow
Digital marketing is the form of content marketing, marketing automation, paid advertising and mobile optimization will all continue to grow in the coming years. Some of the new marketing trends that’ll see the light of the day in 2016 are: 1. Digital Marketing is not a niche channel anymore Digital has become so mainstream and central to marketing, that it does not require niche treatment. Findings released by Gartner about their study concerning digital marketing clearly prove the above point. Marketers have stopped making a distinction between offline and online marketing disciplines. Today marketing is a mixed effort of both the platforms as people opt for digitally-led experiences and traditional advertising. B2B firms, like their B2C counterparts, have begun to realize that they have numerous tools, tactics, and channels to reach and engage their target audience. 2. Advocate Marketing Until now B2B marketers were focusing a lot of time and effort on the pre-purchase part of the customer journey. But increasingly, firms are realizing success by also concentrating their efforts and energy on providing value beyond the sale, with the aim that the client will turn into a promoter- an advocate who wilfully refers your business to others and provides references. Referrals have long been considered a valuable form of marketing, and are popular for delivering qualified leads that tend to become clients and are loyal to the business for a long period of time. While loyalty programs have become a staple in retail marketing, we are seeing a new version of them being adopted by B2B businesses. Advocate marketing software platforms such as Influitive and CustomerAdvocacy help marketers in building advocacy relationships with clients by increasing social media engagement, generating reviews for their products, and capturing referrals. These platforms make the use of customized portals and allow firms to invite their best customers to participate in challenges and provide feedback to earn gifts like badges, special event invitations, and award ceremonies. 3. Search Budgets Shift to Content A report released by PulsePoint and Digiday found that budget allocations for content marketing are bound to increase by 59 percent, far outpacing search and social budgets. Search engines are rewarding websites with high quality and relevant content much more than companies who have merely invested in the technical aspects of SEO. Today rankings are more independent of technical SEO and more about creating content that people are searching for in order to earn rankings. Rankings are also affected by providing content for long-tail keywords that now contribute to 70% of the search traffic. So while SEO and SEM will still have a role in a B2B marketer’s budget, the trend will be more about providing content that entices the target audience. 4. Online Advertising Disruption Even though Google is moving towards promoting display video ads in search engine result pages, the year ahead should make for some major disruption in the online advertising space. A recent report published by Pagefair and Adobe found that ad blocking in the US grew by 48% from last year and there are now almost 198 million active ad-block users around the world. Another major trouble to the B2B marketers was that click-through rates were massively declining across all ad formats and placements is only 0.06%. So this clearly reinforces that users are annoyed with content that is not relevant to them or that they don’t seek in the online space. Another trouble to the advertisers is caused by the Bot-frauds that have been estimated to cause a loss of $6.3 billion dollars to the industry globally. The research conducted by WhiteOps and the Association of National Advertisers recently analyzed over 3 million websites and found that bots accounted for 23 percent of video ad impressions, 11 percent of all display impressions, and 19 percent of all retargeted ads. Even after all this, online advertising is not going to disappear anytime soon, but ad-blockers, bot-frauds, and excessively low click-through rates are still going to haunt many B2B marketers. 5. Email Marketing is Alive! Many people predicted the death of email marketing, but the research data shows quite the contrary. According to the research conducted by Gigaom Research, marketers still rank email as the most effective tactic for conversions, awareness, acquisition, and retention. While many B2B firms have stepped up their email marketing campaigns, others have not leveraged email marketing to its full potential. In 2016, we’re going to see a trend towards more effective use of email marketing by B2B companies. There are many reasons to support the above statement such as better ROI, effectiveness, and measurability, but one noteworthy reason for them all is mobile. As B2B businesses have been wondering all the way long how to leverage mobile, the answer has been under their noses all this while. A study conducted by Moveable Ink found that in the first quarter of 2015, 67% of all US email opens occurred on a mobile device- and 75% of those were smartphones. While the data is variable in many studies, the growth in mobile email opens is staggering and the shift towards mobile opens is undeniable. While there are certainly other trends likely to appear in the B2B space in 2016, these five ought to stand out and for sure to happen. If we missed out on any of the happening trends around, let us know in the comments section. ...
read more
How to maintain your brand reputation across multiple digital platforms?
Why Online “Buzz” Influences Purchases Decisions? Online Reputation management has become essential for modern-day businesses. As much as customers care about the quality of your product and services, they equally care about your online activities, reviews, and brand presence. What is your brand posting on Instagram? What are you tweeting? Did you reply to their online queries? Actions like these matter a lot! You never know; your existing customers might be posting pictures of your product or sharing their experiences with your brand, and you simply can't afford to lose out on this engagement. As per Statista's survey of 2020, 36% of Instagram users follow brands that they use on the social media platform. Apart from Instagram, 35% of the respondents said that they follow their favorite brands on Twitter. Another study says that almost 90% of the users purchase from online brands they follow on social media networks. Hence, for the years to come, we can say that investing in online brand reputation can help businesses drive ROIs like never before! Myth: Your Online Reputation Is Not In Your Control! There exists a psychological factor behind consumer reviews, comments, or ratings. For a new customer, they act as a testimony. Hence, it is a huge misconception that online presence or reputation is something that doesn't influence purchase decisions. Here, we are talking about the control or "management" of your brand's online reputation. You can always gain a competitive edge as a brand by eliminating fake or negative reviews, establishing your presence over influential platforms, etc. If you want to garner great reviews that speak positively about your work, you must adopt a reputation management strategy. You can learn how we ran a well-structured referral and review campaign on Amazon that lifted the sales of a Coffee Brand by 230%! Check out our case study to know more. A well-designed online reputation management strategy shall portray your brand in a positive light. By investing your efforts in nurturing your online reputation, you can witness skyrocketing growth in sales. If you can maintain a positive brand reputation, you will attract potential customers by gaining their trust! For instance, we generated + 279% Organic Traffic for a doctor booking platform based out of Philadelphia via fifteen Social media campaigns which brought tons of users to their website. It helped them to boost their customer acquisition. Check out our case study to learn more. So How Can You Maintain Your Online Reputation Across Multiple Digital Platforms? You can follow these four steps for your brand’s online reputation management. These are some simple steps through which you can improve the online presence that’ll benefit you in the following ways: ORM can expand your customer base and help you maintain a consistent outreach. Online reviews can help customers to engage with your brand. When you stay in touch with your audiences, you improve internal practices. You have a better chance of boosting your customer retention. Better online reviews and presence can help you in SEO. The elements of ORM include responsiveness to online reviews, reputation monitoring, search protection, constant outreach to encourage customers to share their reviews online, social media branding, damage control, and review audit. These elements are usually implemented via paid, earned, owned, and shared media channels. Let’s begin! #1 Perform Sentiment Analysis! As a business leader, you need to analyze how your customers feel about your brand. Are they happy with your services? Are they satisfied with the results? You must dig deep into the data to understand your brand’s current reputation standard. Check your social media posts, comments, mentions, take a glance at your competitor’s social handles, look at how their customers talk to them, and then define a path for yourself. You must also evaluate your online reviews on platforms like Yelp, Yahoo, and Google. There are various online tools or experts who can quantify this data into comparable metrics so that you can analyze how things are going for your brand. #2. Track Social Media Tags Mentions. Brand reputation management is a continuous process; you have to stay proactive! Once you recognize your online reputation status, you need to set up your social media channels to respond to customer queries or complaints. Twitter, Linkedin, Facebook, etc., are popular platforms where brands reply to their customers. Social media channels make it very convenient for a user to ask a question or appreciate your work. Pro Tip: Ensure you respond to your customers as fast as possible! #3. Make Your Business Appear Positive. As discussed in the previous section, negative reviews can hamper your client acquisition efforts. The best way to deal with them is by resolving them and encouraging positive reviews. Of course, you can’t force your customers to post positive reviews about your brand, but you can always share testimonials of happy clients. You can highlight the kind of positive experience they had on your social media platforms. You should never hold yourself from reposting your clients’ tweets or feedback. In this way, you can leverage user-generated content that can enhance your online marketing. Apart from customer reviews or comments, you must encourage your employees to post positive sentiments about their work culture. #4 Work With Reviews, Comments, And Analytics. Your customers should feel or recognize that your brand is putting additional efforts into fixing certain shortcomings that they comment about. They should feel that they are being listened to. For instance, they might complain about the delivery process or the recent rise in the price. Listen to them and make changes accordingly. Your brand’s reputation matters! Yes! Your online brand reputation is within your control. But first, you must realize the key areas where you can improve upon. You must listen, process, and react to online conversations that are related to your brand. If you are looking for more effective ORM solutions and efficient tactics, we at Saffron Edge can help you develop a robust strategy! ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.