How Content Can Improve Your Lead Conversion
Jan 27, 2016
10 min read
Just a mouse click on the internet lies a wide range of assorted contents. These contents have dissimilar purposes, on top of that, a good number of them have generated leads and helped businesses to grow. If it fails, then there is something the marketer has failed to add to it, and that is an extra ingredient.
Contents are the spearhead of every online business, which helps businesses to define and explicate their views to customers. It serves as an avenue for the customer to meet the marketer virtually and then further proceed to physical meetup if the need arises. Content does an enormous job in inbound marketing and as such is considered the principal role-player, because it aids marketers in winning customers.
In recent research from the CMO Council known as, "Lead Flow that Helps you Grow", B2B marketers insisted that contents are the key to gaining success in any niche marketing. And that content has helped undeniably in growing and leveraging for lead generation. Here are some tips extracted from the source as to how you can grow super leads by creating the right content.
Begin With Customer Personas
Yes. Once more. Purchaser personas. If you are a regular follower of our blogs, you realize that we trust that genuinely understanding your customer personas is one of the keys to request era achievement.
If you’re building your premium content plan, it is essential that you use your buyer personas to manage your choices. The primary thing you have to know is those that feign as challenges to your audience or prospects. The thing that keeps them up during the night, deciding your premium content subjects in such that it will reflect in that direction.
Next, you have to choose how to convey your viewpoint to your customers on those subjects. Is it through whitepapers, ebooks, contextual analyses, infographics, video, blog entries, online classes, and so on? Much of the time it may be a mix of the above – particularly if you’re just starting out in the industry. As you distribute more content, you'll have the capacity to break down results and see what content marketing plan your personas lean toward.
Comprehend Where Your Leads Are Originating From
Does it matter whether you’re just starting out or have been doing inbound marketing for some time? It is essential that you know where your leads are originating from. In case you're using a marketing automation site in the likes of HubSpot and a few others, you can run reports or perhaps take a peruse at your dashboard to discover where the lion's share of your leads hail from.
Create Content Particularly For Lead Sustenance
A good number of advertisers utilize the same content in their lead sustaining campaign that they use to attract prospects to the top point of the channel. It is obvious that for your content to be powerful, and in the end transform your leads into genuine income – which is the real measure of the accomplishment of your efforts, the content needs to be made for each stage of the customer's journey. Then as your customers progress on their trip, a good number of your content becomes invaluable to them. But nevertheless, ensure that your contents address each stage and are utilized properly.
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How Can Your DTC Business Get More Amazon Reviews Using Review Automation?
With the pandemic surge, the online market has witnessed massive growth. It raised eCommerce's share of global retail from 14% in 2019 to approx 17% in 2020. But several brands are still struggling to increase their sales. Most DTC (direct-to-consumer) brands utilize Amazon to reach the maximum audience and sell their products. But with the increasing competition on Amazon, it's become tougher to get an edge over the competitor. As per a report, around 200,000 new sellers signed up on Amazon in 2020, a 45% increase on the prior year (2019). Apart from the high competition, other factors can also affect your sales, like user's rating, reviews, shipping history, etc. But it's a tedious task to send a review request to your customers manually. Are you facing difficulty in leveraging customers' reviews? Read on to know how you can boost your sales by automating reviews on Amazon. What is a DTC business model? Source: Unsplash A direct-to-customer business model is a new form of e-commerce that works on the principle of directly serving the customers rather than giving a certain percentage of the sales to an intermediary organization. In this model, all the brand sales go directly to the brand owners, which rules out the middle distributors and supply chain people who have their own set of margins in the prices. This approach proves beneficial for both customers and business owners as it cuts intermediaries' commissions. And because of this, the customers get the same commodity at a lower price. Difference between a DTC and BTC These models are now a part of the business industry, but they have their own set of principles. In a direct-to-customer model, the brand itself governs everything related to product delivery, from inventory management to order shipping. On the other hand, in the Business-to-customer (BTC) model, the manufacturer would sell the product to a wholesaler or retailer first. And then, the wholesaler/retailer will sell it further to the customers. How can Amazon reviews uplift your business? Almost all of you must've ordered something online at least once. But if we ask you a question, how do you judge an item just by looking at a picture of it? Well, the answer is pretty easy, just by seeing the reviews. Reviews play a crucial role in your business growth. They can either boost or hinder your sales. That's why many business owners keep a check over their customer reviews. However, sometimes your rivals can also take advantage of reviewing and posting false information about your product, which might hamper your sales in the future. Well, to minimize the risk of such situations, business owners have the solution of review automation on their end. But what is it? And how can it help in increasing organic Amazon reviews? Let's find out. What is the meaning of Review automation? Source: Amazon It is an advanced tool that sends automated review requests to the customers who've purchased the product. This tool proves very useful for the seller to segregate the fake and organic reviews. With this tool, you can easily send a review request by clicking on the button "request a review." This will send a pre-written automated mail requesting an organic product review to your buyers. Why should you use Review automation? There are two reasons review automation is so popular and widely used in the online business landscape. Source: Amazon Genuine reviews: Only a person using your product can provide a review to you. So, if you're a manufacturer or business owner and want to avoid fake reviews, then review automation can certainly help you with it. Time-saving approach: Manually requesting your customers for a review is a tedious task. With the help of a reliable review automation tool, you can start the review process by pressing the request review button. You can save a lot of time with the help of this approach and use this time for important tasks, which might be more beneficial for your brand and profit margins. Takeaway! Review automation is an advanced way to keep a tab on your customer's feedback. It allows you to send an automatic review request that will save a lot of your precious time. If you also want to integrate this tool into your Amazon store, reach out to us. Our team of professionals will walk you through our services and develop a tool for you so that you can never miss an opportunity to earn a review. Contact us now! ...
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Marketing Automation Specialists: The Right Skills and Criteria for Hiring
From 2021 to 2023, the global marketing automation industry surged by 22%, reaching $5.86 billion. It is projected to double by 2030, surpassing $13.7 billion. This growth represents an opportunity, as marketing automation specialists are in high demand. Every morning, a marketer dives into intensive data analysis, email preparation, and strategy development somewhere in the world. This intricate thing happens not through manual effort but through the powerful capabilities of marketing automation. What is a marketing automation specialist? A marketing automation specialist uses technology to streamline marketing processes, automate repetitive tasks, and enhance customer interactions, ultimately improving overall marketing efficiency and effectiveness. These specialists leverage tools like email marketing automation software, customer relationship management (CRM) systems, and workflow automation platforms to create targeted campaigns, manage lead generation and nurturing, and analyze performance data. They play a key role in optimizing marketing operations and driving business growth. They design, develop, and implement marketing automation campaigns, monitor performance, analyze data, and optimize strategies. They provide marketing automation services to ensure efficient and effective marketing processes, driving better results and higher engagement. How to become a marketing automation specialist? To become a marketing automation specialist, consider these steps: Gain Foundational Knowledge: Understand the basics of marketing principles and automation tools. Master Marketing Automation Tools: Gain proficiency with platforms like HubSpot, Marketo, or Pardot to manage automation workflows and email marketing automation . Develop Analytical Skills: Learn to analyze data and metrics to refine your marketing automation strategy . Understand Customer Journeys: Map customer journeys and create automated workflows tailored to different lifecycle stages. Continuous Learning: Stay updated with the latest trends, tools, and best practices in marketing automation. What do marketing automation specialists do? Marketing automation specialists focus on optimizing and managing automated marketing processes. Their key responsibilities typically include: Designing Campaigns: Creating and setting up automated marketing campaigns, including email marketing automation workflows, social media posts, and lead nurturing marketing automation sequences using tools like HubSpot. Implementing Tools: Configuring and maintaining marketing automation platforms such as HubSpot to ensure they meet the business’s needs and integrate smoothly with CRM and marketing automation systems. Analyzing Performance: Monitoring and analyzing the performance of automated campaigns to assess effectiveness, identify areas for improvement, and make data-driven decisions for refining any SaaS marketing automation strategy. Segmenting Audiences: Using data to segment audiences and tailor marketing efforts to specific customer groups for more personalized engagement enhances overall marketing automation with HubSpot. Optimizing Strategies: Continuously refining and optimizing automation strategies based on performance metrics and evolving marketing trends to maximize ROI through effective marketing automation workflows . Essential skills needed for marketing automation specialists Certain essential skills are crucial to succeeding as a marketing automation specialist. Technical Skills Data Analysis: Understanding campaign performance, identifying trends, and making data-driven decisions. Customer Segmentation: Categorizing customer bases for personalized marketing. Campaign Management: Planning, executing, and monitoring marketing campaigns. SEO and SEM: Enhancing visibility and befriending search engines. Content Management: Creating and managing engaging content. Tool Proficiency Email Marketing: Tools like MailChimp and Constant Contact. Social Media Management: Tools such as Hootsuite and Buffer. Customer Relationship Management (CRM): Tools like Salesforce and Zoho CRM. Marketing Automation: Tools like HubSpot, Marketo, and Pardot. Soft Skills Problem-Solving: Quickly identifying and addressing challenges. Creativity: Crafting unique campaigns and tapping into untapped niches. Adaptability: Continuously learning and adjusting to new methodologies. Communication: Making complex data accessible and inspiring action. Attention to Detail: Ensuring every aspect of campaigns runs smoothly. Developing and honing these skills will empower marketing automation specialists to excel in their roles, drive impactful campaigns, and deliver exceptional results for their organizations. Why choose Saffron Edge marketing automation specialists? Our experienced specialists are dedicated to revolutionizing your marketing strategy, providing personalized solutions that drive growth and deliver exceptional results. Intellectual stimulation and creative problem-solving: Our specialists blend data analysis with creative strategy. They decipher complex data sets, understand customer behaviors, and use these insights to craft compelling marketing strategies. Expertise in recent technology: Our specialists are at the forefront of marketing automation technology, equipped with the latest tools and techniques. High earning potential: Marketing automation specialists have significant earning potential, offering intellectual satisfaction and financial stability. This field rewards expertise with competitive compensation, providing a fulfilling and financially secure career path. Career growth and progression: At SaffronEdge, we offer abundant opportunities for career progression. Our specialists can advance to roles such as marketing automation manager, director, or even Chief Marketing Officer (CMO). Increasing demand and job market trends: The demand for marketing automation experts is surging. Recent data shows that nearly 60% of marketing leaders intend to boost their marketing automation budgets. Discover how SaffronEdge's team of experts can help transform your marketing strategy with smart automation solutions tailored to your business. Get ready to see your brand thrive like never before! How to hire a marketing automation specialist? To hire a marketing automation specialist, seek candidates with experience in CRM and marketing automation platforms, digital marketing automation, and B2B marketing. Look for an email marketing automation specialist with strong analytical skills, a proven track record in developing and optimizing strategies, and expertise in lead nurturing, campaign management, and performance analysis. Ensure they can effectively integrate marketing automation with CRM systems and drive results through tailored data-driven campaigns. Conclusion SaffronEdge marketing automation specialists are pivotal in the digital revolution. They drive customer engagement, lead generation, and sales through meticulously designed and executed campaigns. With a blend of technical expertise, creative problem-solving, and continuous learning, our specialists are well-equipped to elevate your business in the dynamic marketing automation landscape. Integrating marketing automation with your marketing systems allows you to send out personalized campaigns and manage your customer relationships more efficiently, helping your business grow. Interested in seeing how this can work for your business? Contact Saffron Edge today for more information and take your business to the next level. ...
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How to Leverage SaaS Field Marketing to Grow Your SaaS Business?
Field marketing is a powerful yet often overlooked strategy that can help SaaS businesses grow by making sales. It's all about building good relationships, knowing what customers want, and reaching out to people who might buy your product to boost sales. For SaaS company founders, understanding field marketing can pay off. It helps you connect with potential buyers meaningfully and grow your business. This blog will explore how to use SaaS field marketing to grow your business, from improving lead generation to maximizing ROI and driving SaaS MRR (Monthly Recurring Revenue). What is SaaS Field Marketing? SaaS field marketing is a strategy that engages potential customers through face-to-face or localized interactions. This could include attending industry events, hosting workshops, and participating in conferences with potential customers or partners. It involves using a mix of physical and digital interactions to generate leads, improve brand perception, and nurture relationships with existing clients. SaaS Field marketers typically run localized, face-to-face campaigns, such as product demos, workshops, trade shows, and promotional events, to deliver tailored experiences that resonate with their target audience. This strategy is compelling in the SaaS context because it allows companies to demonstrate the value of their software solutions in real-world applications. Key Components of SaaS Field Marketing SaaS field marketing involves multiple components, such as: Events: Hosting or attending industry events, webinars, or trade shows to engage prospects directly. Sales Teams: Mobilizing sales teams for on-the-ground outreach, including meetings, demos, and consultations. Local Partnerships: Partnering with regional businesses or influencers to expand your reach within specific markets. Each component can be tailored to your SaaS company's and its customer's unique needs, helping you connect with potential clients and drive business growth through effective SaaS marketing services. Role of SaaS Field Marketing in SaaS Growth SaaS Field marketing helps accelerate revenue growth by building trust and increasing customer engagement. 1. Increase Brand Awareness One of the primary benefits of SaaS field marketing is that it increases brand visibility. When SaaS companies engage in field marketing, they can introduce their products to new audiences through in-person interactions. This enables them to present solutions and create a bodily existence in their markets. Whether via trade shows, product sampling, or street promotions, these tactics make a memorable impression on potential customers. 2. Boost Reputation Field marketing can significantly boost a SaaS company’s reputation. By consistently engaging with customers, providing hands-on product demonstrations, and attending industry events, your company can position itself as a leader in the space. The trust that comes from face-to-face interactions helps you build a positive reputation and enhances the credibility of your brand. Customers are pleased with companies willing to listen to them, answer their questions, and offer specific solutions, which can be easily offered through field marketing. 3. Increase Sales Showcasing your product’s features and benefits in person can help potential customers understand exactly how your software addresses their needs. Direct engagements, whether through product demos or event-based interactions, enable prospects to experience the product firsthand, leading to quicker buying decisions. Moreover, localized campaigns can target specific audiences with the highest potential to convert. 4. Collect Customer Insights During field marketing campaigns, you can collect immediate feedback, gauge reactions, and observe how customers engage with your product in real-time. This data can be used to refine your product offerings, improve marketing messages, and enhance customer experience. SaaS companies can use these insights to tailor their solutions more effectively to meet market demands. 5. Improve Customer Relationships Building lasting relationships is essential for any B2B SaaS company, especially given the subscription-based nature of the business. Field marketing allows SaaS companies to strengthen bonds with existing customers through personalized interactions, training sessions, and educational events. This not only improves customer satisfaction but also encourages long-term loyalty and advocacy. 6. Boosting Lead Generation for SaaS Companies Lead generation is one of the primary goals of any SaaS marketing strategy, and field marketing plays a significant role in this process. By attending events, organizing product demos, or holding networking sessions, you create opportunities for direct interactions with potential customers. These engagements are more personalized and can often lead to higher-quality leads, as prospects have the chance to ask questions and learn more about your SaaS solution. A well-executed field marketing strategy demonstrates that you care about your customers beyond the sale, ensuring they stay engaged and committed to your brand. MID-BANNER Tired of seeing an unsteady flow of leads? We help you with custom SaaS marketing solutions that engage, convert, and reach your audience before your competition does. Set Up 1:1 Strategy Call Top 11 Successful SaaS Field Marketing Strategies SaaS companies can implement several proven strategies to maximize the benefits of field marketing. Below are some of the most effective approaches: 1. Conduct Product Sampling & Demonstrations Try setting up demos during trade shows, local events, or even at your customers' offices. The key is to let potential customers experience the software firsthand, showcasing its value and functionality. This boosts interest and shortens the sales cycle, as customers are more likely to purchase after seeing the product in action. 2. Participate in In-Person Events & Trade Shows Trade shows and industry-specific events are excellent opportunities for SaaS companies to showcase their offerings to a highly targeted audience. By setting up booths, giving presentations, and conducting demos, you can connect with decision-makers, influencers, and potential clients actively seeking software solutions. Participating in such events also allows networking with other professionals, which can lead to business relationships and cooperation. 3. Create Educational Content Field marketing campaigns that focus on creating and distributing educational content—such as whitepapers, guides, and tutorials—can establish your brand as an authority in your niche. You can host workshops or attend conferences where your team provides valuable industry insights, helping you position your SaaS business as a thought leader while attracting potential clients. 4. Perform Street Promotions Street promotions can be a creative and effective way to promote your SaaS product to a larger audience. While it may seem unconventional for a software company, street promotions involving giveaways, branded merchandise, or interactive product displays can capture the attention of passersby, particularly in tech hubs and urban centers. This strategy helps create buzz around your product while adding a personal touch to your marketing efforts. 5. In-Store Promotions Partnering with retail businesses or companies that share your target audience can help drive awareness and leads. For example, if your SaaS product complements another business's offering (such as retail POS software), you can collaborate on in-store promotions where customers learn more about your software. These promotions can be a powerful way to introduce your product to potential users in a relevant setting. 6. Merchandising Merchandising is an often-overlooked tactic in SaaS field marketing. You can create lasting impressions at events by offering branded items like T-shirts, pens, notebooks, or tech accessories. Customers are more likely to remember your company when they see your logo on a useful item. Plus, it serves as a conversation starter, helping you build relationships and drive further interest in your product. 7. Guerilla Marketing Guerilla marketing is all about unconventional tactics that generate attention and excitement. Guerilla marketing could involve creative stunts, flash mobs, or unexpected demonstrations of your product in action. The key is to think creatively and create a memorable experience that will leave people talking about your brand. 8. Public Relations Public relations helps you build and maintain a positive brand image. Effective PR strategies involve getting your company featured in the press, securing speaking engagements at conferences, and aligning your product with industry thought leaders. Building relationships with journalists, bloggers, and influencers will help you expand your reach and get your message across. 9. Host Webinars By hosting webinars, you can provide valuable insights, showcase your software’s capabilities, and engage with prospects in real-time. Webinars also help establish your company as an expert in the given field. Attendees can ask questions and even test your product. 10. On-Site Training Offering on-site training to customers and prospects is another effective field marketing strategy. SaaS products often have a learning curve, and providing personalized training sessions can help users get up to speed quickly. On-site training builds trust and loyalty while improving customer retention. Consumers are likelier to stay loyal to a product they understand and can easily handle. 11. Use Podcasts Podcasts have become increasingly popular as a marketing channel. This strategy allows SaaS companies to share industry insights, product information, and success stories with a wider audience. You can either begin your podcast or join other industry-specific podcasts to promote your product. Podcasts offer a highly engaging way to connect with your audience. Listeners can tune in while commuting, exercising, or working. Common Pitfalls to Avoid in SaaS Field Marketing While field marketing can offer incredible benefits, it also comes with its own set of challenges. Overcoming challenges and ensuring long-term Success is very important for SaaS businesses. Here are some common pitfalls to avoid: Lack of personalization: Avoid generic outreach. Tailor your messaging to each lead's unique pain points. Underestimating follow-up: Field marketing doesn’t end at the event. Timely follow-ups are crucial to converting leads. Neglecting the customer journey: Field marketing is just part of the larger customer experience. To maintain consistent messaging, ensure your other marketing efforts align with your field marketing strategy. Conclusion SaaS field marketing is an incredibly powerful tool for driving growth. By focusing on direct engagement, lead generation, and nurturing relationships, you can create a strong foundation for scaling your SaaS business. You can interact directly with your target audience and leave a lasting impact by integrating various tactics, such as in-person events, product demonstrations, and guerilla marketing. ...
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