How Do Google Reviews Mean Business For Family Lawyers?
Nov 19, 2021
10 min read
Table of contents
With everything moving online, people have gained access to a giant pool of reviews and ratings related to the type of service they will choose, and you can say the same thing about the family lawyer business. Nowadays, customers are trying to make more informed decisions, especially when working with a legal expert like a family lawyer. They are doing so by reading reviews and ratings given to a specific family lawyer.
Reviews related to cars and mobile phones have become very common, so you should never be surprised if your potential clients check your reviews before confirming their final family lawyer. And with 92% of the searches being made on Google, it has become the most important place for improving your reviews.
So, in this blog post, we will walk you through the importance, working, and benefits of Google reviews for a better family lawyer business.
Google Reviews: The Most Crucial aspect of Your Online Reputation
In recent years, we have witnessed a rise in the need for Google reviews among family lawyer firms. Nowadays, it has become necessary as more than 54.9% of the customers check reviews before choosing any product or service.
Lawyers have understood the Importance of Digital Presence
With time, family lawyers have understood the importance of podcasts, working with family law marketing firms, online advertising, and official websites. Thus the concept of having good reviews has become more familiar among them. Family lawyers now know that just having satisfied customers is not enough. They have understood that making a business successful requires you to inform the world about their client satisfaction. Even the trust for reviews is increasing as nowadays, around 79% of customers admit that they trust online reviews as much as personal recommendations.
Source: Pexels
The Three Important Factors of Google Reviews
Just because you have understood the importance of Google reviews doesn’t mean that you should just ask your current and previous clients to start posting reviews. First, you have to understand the three critical factors of Google reviews before working with any family law marketing firm.
Quality
Any Google review has three essential components; average star rating from all the reviews, star rating from every review, and people’s comments. The most prominently displayed part of the Google review is the average star rating, and to have a better average star rating, most of the reviews should be four to five stars.
Quantity
The quantity of Google reviews shows many customers have spent time reviewing your services. But don’t be afraid of poor reviews as it is impossible to maintain a 100% customer satisfaction rate. If you have 50 good reviews, then 2 of the bad reviews will be watered down.
Recency
You can never feel good about a company whose recent review was posted two years ago, and therefore, you must take care of the recency of Google reviews as well. Recency is an essential aspect of the family law digital marketing approach, and the same concept is used in the case of Google reviews as well.
Google reviews surpass testimonials in terms of trustworthiness
Almost all the family lawyers with good family law digital marketing planning have testimonials on their official website. That is a great approach, and you can keep using testimonials to showcase clients’ experience with your service.
But the people checking the testimonials have already found your website. Therefore, you also need to take care of people who haven’t visited your website yet and are still looking for ways to authenticate the quality of service.
It is where you can use the power of Google reviews. With Google reviews, you can influence potential clients who haven’t visited your website yet and then use the testimonials and all other aspects of your website to keep them there. That is how an ideal family law digital marketing plan should work.
Different ways to gather more Google reviews
Begin at the first meeting
You should let the clients know the importance of 5-star reviews and ratings at the first consultation. You should also let them know that the 5-star reviews act as a validation of the service you are going to offer.
Ask for feedback before the case is closed
Never wait for the case to be closed before asking for reviews. It is necessary because many clients don’t find posting reviews once the service is over. During the case, the clients are more interested in interacting with the firm, and therefore, their chances of posting a review are more.
Source: Pexels
Conclusion
The best time to ask for reviews from the clients is when you have done something great for them and when they are pleased with your service. So, always try to strike when the iron is hot instead of when everything has been completed. Personal recommendations have transformed into Google reviews because of the influx of the internet. People have started trusting these reviews instead of considering them as a scam. You have better chances of attracting more potential clients from simple Google search to your website through better reviews. Saffron Edge's marketing team can help you verify your business on Search, Maps, and other Google services. We offer online reputation management services to legal firms that enable them to showcase their online identity, authority, and expertise. It allows them to convert more leads and win more clients.
Drive Exceptional Growth without an In-House Marketing Team
We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you
Share with Friends
Marketing Solutions for Modern Law Firms
Drive more traffic, build trust, and increase conversions for your law practice.
Talk to Experts
Influencer Marketing: Face Of Modern Branding
With the decline of traditional advertising in the modern world, TV and radio ads are being edged out by the latest trends of digital marketing. Branding used to cost a pretty penny when it was on TV and radio but today Digital marketing came out as a much affordable and practical option. In past few years, entrepreneurs, business professionals and marketing experts have put a humongous range of efforts to witness tangible changes in their conversion rates. Inbound marketing emerged as the best tool for brands to communicate their ideology, message to the customers through content marketing, Social Media and other verticals of digital marketing. A Quick Recap of digital marketing In the last year, marketers learn to elicit the desired response on their content. In one way or another, brands cracked the code of communication through emotional responses. These responses proved to be the key social drivers in marketing. Whether it’s a thought-provoking image or story, or even a noble cause to rally behind, emotional responses are often key social drivers in marketing. In the past few years, content marketers have worked a lot over the creation of a quality content for Social Media and other web platforms. They have significantly boosted the content output but could not improve the engagement and value. Rise of Influencer marketing in 2017 In the year 2017, digital experts realized the importance of branding and its valuable utility for the customers. In order to achieve the very goal, brands ought to reach out to people on a personal level. In order to serve this purpose, the marketers relied on the concept of Influencer Marketing. Since almost everyone is sharing his/her delightful moments on Social Media at present, a few users turn as an influencer through their quality content and genuine recommendations. Influencers have changed the game of branding The only marketing technique which has a potential to attract higher ROI on conversion rates is the Word-of-Mouth. People trust a brand when they notice it being used by someone rather than advertising it. This simple psychology was earlier overlooked by brands while curating their marketing campaigns. Almost every user on Social Media trusts recommendations from individuals irrespective of their acquaintance with them. It implies that modern marketers do not need to invest a huge amount of money and efforts on advertising their products. On a contrary, they need to approach these influencers to promote their brands. Million dollar tip for influencers: Be original! The one thing that both brands and influencers need to take care of is to avoid the practice of advertising their product. Influencers need to use product and services of the brand as a value in a unique way. Why are TV advertisements not able to engage users? In the modern world, people don't want to be commanded or guided about their actions. Brands used to restrict customers from watching them the stuff of their choice. This interruption could be removed by seeking some sort of investment from them. Obviously, we don't want this to happen with influence marketing. In order to maintain a genuine influencer profile, marketing experts should balance the level of branding exhibited on their social platforms. This can affect your individuality and people will stop trusting your recommendations. Wrapping it up with final remark When it comes to brand communications, you have to think out of the box. Influencer marketing has emerged out as an anchor sheet in terms of connecting customers with the brands at a more personal level. Currently, influencers are highly demanded due to their utility and brands should not miss this golden opportunity to engage with them. You can Contact us to know more about brand communications and latest digital trends in marketing. ...
read more
Google Tag Manager: Simplifying Website Tracking and Tag Implementation
The efficient management of marketing tags is crucial for tracking user actions and collecting valuable data. However, manually inserting and maintaining numerous code snippets in your website's code can be daunting. Enter Google Tag Manager (GTM), an indispensable free tool that revolutionizes the way marketing tags are installed, stored, and managed. Now if you have found yourself wondering ‘what are Google tags’ or ‘why do you use Google Task manager’, this thorough guide is the article for you! In this article, we will delve into the technical intricacies of GTM and explore how it empowers tech-savvy professionals to streamline marketing tag deployment. What are Google Tags? Google tags are small snippets of code that are inserted into a website's code to track user actions and collect data for various marketing and analytics purposes. These tags are essential for platforms like Google Analytics and Google Ads to function effectively. By placing these tags strategically within the website's code, marketers can gain valuable insights into user behavior, measure campaign performance, and make data-driven decisions. Google Tag Manager (GTM) is a free tool that simplifies the installation, management, and deployment of these marketing tags, providing a centralized platform for streamlined tag management without the need for manual code modifications. Why Do You Need a Google Tag Manager? Let's try and decode this for those who are wondering ‘what is google tag manager used for’. Google Tag Manager tool (GTM) empowers you to track a wide range of events and user behaviors on your website. The flexibility of GTM enables you to capture and analyze valuable data related to user interactions. Here are some examples of commonly tracked events: Link Clicks: Measure the number of clicks on specific links within your website, such as navigation menus or promotional banners. Button Clicks: Track the interactions with buttons on your website, including form submission buttons, download buttons, or CTA buttons. Form Submissions: Monitor when users successfully submit forms on your website, such as contact forms, lead generation forms, or newsletter sign-ups. Conversions: Track the completion of desired actions, such as completed purchases, sign-ups, or registrations, to measure the effectiveness of your marketing campaigns. Shopping Cart Abandonment: Identify instances where users abandon their shopping carts before completing a purchase, helping you optimize the checkout process and reduce the cart abandonment rate. Adding and Removing Items from Cart: Monitor when users add items to their shopping carts or remove items from the cart, allowing you to analyze product preferences and optimize your e-commerce strategy. File Downloads: Track the number of downloads for specific files or resources on your website, such as PDFs, whitepapers, or software installations. Scroll Behavior: Analyze how users engage with your content by tracking scrolling behavior, including how far users scroll on a page or whether they reach specific content sections. Video Views: Measure the number of views and engagement metrics for videos embedded on your website, providing insights into user engagement with video content. Call-to-Action (CTA) Performance: Evaluate the effectiveness of your CTAs by tracking clicks, conversions, or engagement rates on important call-to-action elements across your website. Table of Contents (TOC) Clicks: Monitor user interaction with the table of contents or navigation menus within long-form content pages, helping you understand which sections are most engaging to users. Custom Events: GTM offers the flexibility to define and track custom events that align with your specific business objectives and user interactions. What are the Benefits of Google Tag Manager google tag manager (GTM) offers several benefits for managing tags on your website. Here are some of the advantages of using GTM: Simplified Tag Management: GTM provides a centralized platform for managing all your marketing tags in one place. Instead of manually editing website code, you can easily add, update, or remove tags using the GTM interface. Reduced Dependency on Developers: With GTM, you can implement and manage tags without relying heavily on developers. This empowers marketers and non-technical users to take control of tag deployment and makes the process more efficient. Faster Deployment: GTM allows you to deploy tags in real-time without requiring code changes. This saves time as you can quickly launch new campaigns or update existing tags without waiting for developers to make code modifications. Increased Flexibility: GTM provides flexibility in managing tags, triggers, and variables. You can define custom rules and conditions to control when and where tags should be fired based on user interactions or specific events on your website. Enhanced Tracking Accuracy: GTM ensures accurate and consistent tag firing by using triggers. You can set up triggers to fire tags based on specific actions or events, such as clicks, form submissions, or page views. This improves the accuracy of data collection and tracking on your website. Version Control and Rollback: GTM offers version control, allowing you to track changes made to tags over time. You can easily roll back to a previous version if any issues arise or revert to a known working configuration. Testing and Debugging: GTM provides built-in tools for testing and debugging tags before deploying them live. This helps identify and resolve any issues or conflicts with tags, ensuring proper functionality and accurate data collection. Ecosystem Integration: GTM seamlessly integrates with various third-party platforms and services. You can easily add tags for Google Analytics, Google Ads, Facebook Pixel, and many other marketing and analytics tools without modifying code. Best Extensions Browser extensions play a crucial role in optimizing your Google Tag Manager (GTM) strategy. These extensions provide valuable insights and assistance in managing your tags, variables, triggers, and code snippets effectively. Here are some recommended extensions that can enhance your GTM efforts and contribute to a successful Google Tag Manager strategy: Tag Assistant: Tag Assistant is a powerful extension developed by Google that helps you troubleshoot and validate your tags. It provides real-time feedback on the firing status of your tags, identifies implementation errors, and offers suggestions for improvement. With Tag Assistant, you can ensure that your tags are correctly implemented and functioning as intended, supporting your overall GTM strategy. GTM/GA Debugger: This extension is specifically designed to debug and analyze Google Tag Manager and Google Analytics implementations. It allows you to view detailed information about the data being sent, debug variables, track events, and diagnose any issues that may arise. GTM/GA Debugger enables you to validate your GTM strategy by ensuring accurate data collection and tracking. Dataslayer: Dataslayer is a handy extension that displays all the data layer information captured by GTM in real-time. It provides a comprehensive view of the data layer variables, making it easier to verify if the correct data is being passed to your tags. Dataslayer enhances your GTM strategy by enabling you to monitor and validate data layer interactions and ensure data accuracy. DataLayer Inspector: This extension offers advanced data layer inspection capabilities, allowing you to explore and understand the data layer structure in detail. It provides a visual representation of the data layer, highlights data changes, and assists in troubleshooting data layer-related issues. DataLayer Inspector+ empowers your GTM strategy by facilitating a deeper understanding and management of your data layer. Da Vinci Tools: Da Vinci Tools is a versatile extension that enhances your overall GTM strategy by offering a range of features. It provides a tag manager interface within the browser, allowing you to preview and test changes before deployment. Additionally, it offers various debugging functionalities, data layer visualization, and detailed reports to optimize your GTM workflow. In Conclusion implementing and managing tags effectively is a critical aspect of a successful Google Tag Manager (GTM) strategy. By utilizing browser extensions, you can enhance your tag installation process, troubleshoot issues, validate data accuracy, and gain valuable insights into your GTM implementation. However, navigating the complexities of tag installation and maximizing the potential of GTM can be overwhelming for some businesses. That's where the expertise of GTM consultants and tag consultants comes into play. With their in-depth knowledge and experience, they can ensure seamless integration with your overall digital marketing strategy. If you're looking for professional assistance in implementing and maximizing the benefits of Google Tag Manager, consider partnering with Saffron Edge, a leading GTM consultant. Our team of experienced tag consultants can help you harness the full potential of GTM. Connect with us today! ...
read more
Top Digital Marketing Techniques Should Be Used To Bring Lost Customers In 2021
The outcome of effective digital marketing has led businesses to reach out to their target audience in a better and efficient way by appearing on channels where people interact on a routine basis. Digital Marketing primarily means the utilization of the internet and technological factors to up your marketing/branding techniques and acquire more people towards becoming a credible client. In the current modern era, it is a perfect way to endorse your brand, let people know what products or services you offer and how well they can be benefitted from them. Such practices are rendered via online means and channels like business websites, emails, brand applications, and search engine results, etc. The prime importance or advantage of using digital marketing is the accessibility factor. It is quite easy to reach out to your target audience rather than investing time and money into offline marketing such as sending out flyers, printing ad blogs, posters, etc. With the rise of strong internet connections and network availability at everyone’s end, people are more likely to prefer online or conventional ways of shopping rather than the traditional way of visiting stores physically. This has, in turn, helped business firms in getting various opportunities to generate revenues, drive sales via online platforms, interact with their customers on social media platforms, make frequent sales decisions by taking into account customer polls to enlighten them of sheer importance. If we talk about the marketing aspects here, digital marketing allows businesses to equip various modes of branding such as email marketing, pay-per-click search engine references, company blogs, and using the website to create quality content in regards to the product/service you are offering. Since people are already familiar with the benefits of a business-based application, they can digitalize their way of making a purchase and check out the seller’s online page to have promising details and an up to the mark experience. Further, the sheer benefit of digital marketing to the global economy can also be identified when a native business firm is allowed to enter the global market and use trade functions to explore and find a new customer base. With a small entering cost levied as initial investments, these businesses can go big via website reach. Benefits Of Digital Marketing For A Business Studies claim that the internet utilization of adulthood has extremely shot up as the cost of data packages are getting low and media platforms have become an important part of their lives. This is the prime reason for the success of digital marketing- the availability of digitalized and modern devices. It allows you to let your business ideas move along the minds of your target audience and give them the prospect to go for your business product/service. The following are a few pros of using digital marketing techniques: Frequent Communication With the ease of interacting with the customer on a routine basis via emails, blog posts, product reviews, and business articles, firms can ensure that they get to know the audience and make relevant changes to their future plan as per customer aspirations and expectations. You can also forward special offers and personalized messages to retain your loyal customers and set an example for the potential base. Cost-effective The process of offline marketing by sending out flyers, extensive signboards, and alluring posters is hectic and costly too. But with the introduction of digital marketing, the need to use traditional methods of marketing has been eliminated given the efficiency rate of the former. By operating a budget-friendly website and maneuvering functions on the digital ends, a small business can also nurture to compete with the real market giants. Guiding The Customer At Every Stage The success of digital marketing lies in the smooth journey of a customer, from landing on your website to making a purchase. Earlier, it was difficult to track their activities and what they do when they are on your business website, however with the help of digital marketing, you can monitor customer behavior and analyze the factors leading to an effective journey. Comprehending their activities allows you the edge to offer the required solution at the right time. Approaching The Right Demographics Segmenting the target audience has become quite easy with the help of the right marketing techniques. Since the online platforms and search engines require access to customer details, digital marketers can take that information into account and offer similar products/services to meet the needs of the customers and segregate the section where they have to focus. Further, if you post or share content related to their interests, they’ll soon be allured to your website and would be bound to stream your online presence. Ease Of Alteration In comparison to traditional ways of marketing, one can always edit their business offerings, ads, improve digital presence, and make certain changes with time. In the former approach, it is not possible to make any changes once you have sent out posters and flyers, however, you get the edge to revise your online campaigns, retweet the social media ads/posts and keep your audience updated. Techniques To Be Used To Retrieve Lost Customers It is quite obvious that every business firm requires crucial support of digital marketing techniques to effectively reach out to the people and try to sell their ideas in the search of increased revenues. With every passing year, businesses tend to lose a section of their target audience once they lose interest in the products offered. However, no matter what they say, there is always something marketers can do to cater to their requirements and bring those lost clients. Work On Improving Your Offerings Many studies have observed that customers either get bored or get ill-treated on a particular note which compels them to force leave your platform. To avoid this, your business should revise the social media practices, organize reviewing sessions to know the root cause, and then work on its modifications. Find those flaws due to which your customer had to initiate a transfer from your website and ignite campaigns to fix those issues. Allure Customers Back It is a proven fact that an individual will be willing to get back if he/she is offered something in addition to what was missing earlier. Give your lost customers a cause to return and notice their behavioral changes on the same to analyze the success of this approach. If your business website has a chatbot aligned for customer queries, include catchy comeback phrases to persuade their minds and let them think that this is a great deal for them. Engage And Talk Sometimes, when a customer opt-out from your brand, it is because they had faced an issue, unpleasant experience which troubled them. What your business can do is to talk them through that instance and persuade them with a personalized conversation. Make an effort to acknowledge the issue as if it happened with you, address their concerns, and conclude a win-back strategy for the same. It might not yield results with your opening remarks, however, interacting with a customer in regards to his/her problem will ultimately structure your resolution. Begin With Initial Interaction Campaigns The best way to start your winning-back process is to organize an online campaign and asking your customers to share their feedback, fill out a questionnaire, take polls, and contribute on social media posts. Include various incentive schemes in your campaign, special coupons, etc to allure the customer. This will ease out the complete phase and place the customer in a position to make a decision. Segment Your Lost Customers There’s always a scope to pay less heed to a few lost customers and focus on the crucial ones. Since it will require your business to incur additional expenses, it is imperative to analyze which customer is worth getting back. Consider the sheer assistance of data and information accessible from your database to find out which customer can return and forced-leave you for a rectifiable error. Interact with them and let them know about your business’ upgraded objectives via which they will be satisfied. Most likely those customers will think of getting back if they are assured of improved service level. By doing so, your online business will be able to bring back the lost customers with the help of Artificial Intelligence, and technological advancements, further, you can develop your relationship with the customers to let them consider you a bit concerned. ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.
Subscribe now
Marketing Solutions for Modern Law Firms
Drive more traffic, build trust, and increase conversions for your law practice.
Talk to Experts