How Do Google Reviews Mean Business For Family Lawyers?
Nov 19, 2021
10 min read
Table of contents
With everything moving online, people have gained access to a giant pool of reviews and ratings related to the type of service they will choose, and you can say the same thing about the family lawyer business. Nowadays, customers are trying to make more informed decisions, especially when working with a legal expert like a family lawyer. They are doing so by reading reviews and ratings given to a specific family lawyer.
Reviews related to cars and mobile phones have become very common, so you should never be surprised if your potential clients check your reviews before confirming their final family lawyer. And with 92% of the searches being made on Google, it has become the most important place for improving your reviews.
So, in this blog post, we will walk you through the importance, working, and benefits of Google reviews for a better family lawyer business.
Google Reviews: The Most Crucial aspect of Your Online Reputation
In recent years, we have witnessed a rise in the need for Google reviews among family lawyer firms. Nowadays, it has become necessary as more than 54.9% of the customers check reviews before choosing any product or service.
Lawyers have understood the Importance of Digital Presence
With time, family lawyers have understood the importance of podcasts, working with family law marketing firms, online advertising, and official websites. Thus the concept of having good reviews has become more familiar among them. Family lawyers now know that just having satisfied customers is not enough. They have understood that making a business successful requires you to inform the world about their client satisfaction. Even the trust for reviews is increasing as nowadays, around 79% of customers admit that they trust online reviews as much as personal recommendations.
Source: Pexels
The Three Important Factors of Google Reviews
Just because you have understood the importance of Google reviews doesn’t mean that you should just ask your current and previous clients to start posting reviews. First, you have to understand the three critical factors of Google reviews before working with any family law marketing firm.
Quality
Any Google review has three essential components; average star rating from all the reviews, star rating from every review, and people’s comments. The most prominently displayed part of the Google review is the average star rating, and to have a better average star rating, most of the reviews should be four to five stars.
Quantity
The quantity of Google reviews shows many customers have spent time reviewing your services. But don’t be afraid of poor reviews as it is impossible to maintain a 100% customer satisfaction rate. If you have 50 good reviews, then 2 of the bad reviews will be watered down.
Recency
You can never feel good about a company whose recent review was posted two years ago, and therefore, you must take care of the recency of Google reviews as well. Recency is an essential aspect of the family law digital marketing approach, and the same concept is used in the case of Google reviews as well.
Google reviews surpass testimonials in terms of trustworthiness
Almost all the family lawyers with good family law digital marketing planning have testimonials on their official website. That is a great approach, and you can keep using testimonials to showcase clients’ experience with your service.
But the people checking the testimonials have already found your website. Therefore, you also need to take care of people who haven’t visited your website yet and are still looking for ways to authenticate the quality of service.
It is where you can use the power of Google reviews. With Google reviews, you can influence potential clients who haven’t visited your website yet and then use the testimonials and all other aspects of your website to keep them there. That is how an ideal family law digital marketing plan should work.
Different ways to gather more Google reviews
Begin at the first meeting
You should let the clients know the importance of 5-star reviews and ratings at the first consultation. You should also let them know that the 5-star reviews act as a validation of the service you are going to offer.
Ask for feedback before the case is closed
Never wait for the case to be closed before asking for reviews. It is necessary because many clients don’t find posting reviews once the service is over. During the case, the clients are more interested in interacting with the firm, and therefore, their chances of posting a review are more.
Source: Pexels
Conclusion
The best time to ask for reviews from the clients is when you have done something great for them and when they are pleased with your service. So, always try to strike when the iron is hot instead of when everything has been completed. Personal recommendations have transformed into Google reviews because of the influx of the internet. People have started trusting these reviews instead of considering them as a scam. You have better chances of attracting more potential clients from simple Google search to your website through better reviews. Saffron Edge's marketing team can help you verify your business on Search, Maps, and other Google services. We offer online reputation management services to legal firms that enable them to showcase their online identity, authority, and expertise. It allows them to convert more leads and win more clients.
How Can SEO Help DTC Businesses Reduce Their Cost of Customer Acquisition?
Selling D2C or DTC products or services on the foundation of SEO is far better than spending a fortune on ad campaigns. According to Statista, the average monthly spending of 46% of most visited eCommerce companies on advertisements is up to 1,000 U.S. dollars. The other 16% of companies spent between 20 and 150 thousand U.S. dollars per month from January 2019 to April 2020. That shows businesses are spending huge bucks on gunshot ads for customer acquisition for a short period. Spending this much is not in the hands of small businesses, especially start-ups. So, why not tweak your SEO strategies to translate visitors into loyal customers. SEO is the hero of digital marketing! If you get the hands-on search engine optimization, you'll better engage new customers and dominate over the SERPs (search engine result pages). If you're a newbie into this digital marketing ecosystem, you should learn the below SEO hacks to dig the gold mine while saving a lot of bucks that you might spend on ads. But before that, let's take a look at SEO to curate better device strategies to turn your website into a magnet. What really is SEO? SEO plays a significant role in the digital space, where you 24/7/365 compete to get that #1 ranking on SERPs. It's the hero that will help you dethrone your competitors and taste the gem of eCommerce supremacy. As per Zerolimit, around 67.60% of clicks come from the first five organic results. That shows that having an online presence is not enough; you need to gamble with the marketing strategies to optimize your digital space. In other words, you need to understand the customer's query and showcase yourself as the best solution to their problem to get the king's throne on SERPs. You can think of SEO as an acquisition channel to organically drive massive traffic that converts into your customers. SEO is not about wildly stuffing keywords and creating lots of backlinks, but most of the so-called "Digital Marketing Agencies" think so. Instead, SEO is a ladder that will help you climb on SERPs only if you provide legit content to your customers. But playing with SEO is not a game for everyone. Only experts can amplify your content and website to reach out to the big audience of Google without wasting too much money on ads. However, professionals always recommend understanding the working of SEO to kickstart your digital space or DTC SEO journey. How do Google crawlers and algorithms work? As per a study, about 90.33% of online content gets no Google traffic. Many factors play behind Google's algorithms to rank a website on SERPs. A website or blog with low-quality content or poor search engine optimization often fails to get placed on Google's website directory. Some websites say that Google has more than 200 secret ranking factors that decide the ranking of websites. Falling to optimize your content and website according to the set criteria of Google's algorithm will not help you cater your services to a more significant business. So, how to do SEO for your DTC business to reduce the customer acquisition cost (CACs)? This question often arises in our mind; here is a complete guide to activating SEO strategy to get the eCommerce boom. Become a legit source A study reveals that 39% of visitors stop engaging with the websites if the content/layout is unattractive. That shows people like to spend more time on legit websites instead of random websites. Serving your customers with the best and proven solutions to their queries will help help you become an authority that will convert your prospect's customers into regular ones. As you become a legit source, the new bloggers will take you as a source for their content, which means free and authority backlinks that will automatically improve your website image on Google's lens. Care about your customers Catering your services in the way you want will not help you. It would be best to think about what your customers want for massive customer acquisition. The more you care about your target audience, the more quickly you get closer to customer loyalty and top ranking on SERPs organically. As we say, "customer is the king," so if you provide them with the best service, they will love to come back to you and also work as a free promotor for your DTC business. What can be better than this? You can color the keywords often searched by users to showcase yourself as the "best solutions" for their frustrations. Use keyword research tools to know what's on your targeted customer's mind and fit those rich keywords in your content to keep yourself in the "good books of Google." Conduct a competitive analysis Google search console is not enough to get data insights other than your website's search data. For this, there are various tools available online. Once you get ideas of organic searches, you should check out what your competitor's searches look like. Now, mold your website's content and product line-up to fit into the search engine optimization criteria. And get the advantage of ranking on the number one position organically. Takeaway SEO is the ultimate foundation of websites. If your foundation is correct, you can roll up massive revenue. But you can't do this job on your own. You need to join hands with the SEO experts to play with the search engines algorithms and rank in the #1 position. These professionals will butter up your website and make it ready to cater to your customers. If you are also looking for a digital marketing agency for your DTC business, Saffron Edge is an ideal choice. We have a team of digital marketing experts who know the SEO hacks that will help you acquire a massive share of the eCommerce market without breaking your bank. ...
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5 Amazing benefits of Video Marketing for your Business
For growing businesses, marketing is a difficult task for business owners and their employees often handle multiple responsibilities. It sounds strange but for many businesses, video opens many doors to opportunities for both educating and entertaining the customers. Video is all around and the term Video Marketing is not new. Video Marketing is often seen as a luxury and expensive form of marketing. But, at the same time marketing business and connecting with new customers is the new lifeblood of some organizations. The need for an effective content and connecting with your audience is very real. Video Marketing is one of the most powerful, efficient and engaging methods of marketing available today. It can help your business grow in many ways and the benefits it brings can encourage you to add video in your marketing plan. Here are five amazing benefits of Video Marketing for your Business : 1. Creates Awareness and Truth Video Marketing has a lot of benefits, with one of the biggest that it creating awareness and truth. Videos are best for giving more than a sales pitch to your target audience. Using effective videos can create an aura of reliability and trust because people easily connect with what they see and hear better than they can connect with a traditional pitch. 2. Exposure, Exposure and a lot of Exposure! Videos are mobile and easily searchable no matter where your visitor may be, your videos are accessible to them. We live in a digital world and nowadays people are more visual than anything else. Not only people watch more and more videos, but they also keep watching a video than they engage in other content. Shareability is also a big reason why videos are leading in the marketing field. 3. Boosts your SEO Rankings By having an effective video on your webpage or other pages you can also boost your SEO rankings. The fact is that search engines index the thumbnails of video in addition to content, so by having videos in your web pages you increase your rankings. 4. Easily Measurable Analytics are easily accessible, and they do an extreme job by telling how successful actually your videos are. Measurement can help you to determine which surrounding social media activities and videos are leading to more sales and taking your business marketing plan in the right direction. 5. Allows for Interaction and Real-time Feedback Everyone loves videos, from oldest to youngest internet user. People like to comment on videos and that it how you get a chance to know more about your target audience. Response and Comments on your videos are based on your customer’s needs and feedback. This is how videos help you interact with your customers. Conclusion These benefits of Video Marketing will definitely motivate you to get on board and use video as a part of your marketing plan. To know about our marketing services, Contact us! ...
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Best Strategies for SEO for Family Law Firms
In today's digital age, it is crucial for law firms to stay up to date on the latest marketing trends and strategies to remain competitive. Digital Marketing Strategies for law firm go beyond traditional methods of advertising and focus on creating a comprehensive digital presence. This includes a well-designed website, social media presence, and effective search engine optimization techniques. By staying on top of Law Firm Marketing Trends and utilizing these digital marketing strategies, legal practitioners can attract new clients and establish themselves as leaders in their respective fields. Setting the Foundation with SMART Goals Setting the foundation for a successful digital marketing campaign in family law begins with the establishment of SMART goals—Specific, Measurable, Assignable, Realistic, and Time-related. Tailoring these goals specifically for family law practices is essential for creating a strategic framework that aligns with key objectives. Understanding SMART Goals for Family Law SEO In the ever-evolving landscape of family law, where online visibility is paramount in SEO for family law firms, Online Marketing For Lawyers and setting SMART goals is the cornerstone of a successful digital marketing strategy. SMART goals provide a structured framework that ensures clarity, accountability, and a targeted approach towards achieving desired outcomes. Specific: Specific goals are critical in family law practices. Identify your goals for income creation, brand visibility, trust-building, lead generation, and client acquisition. For example, a specific aim can be to boost consumer inquiries through the website by a given proportion. Measurable: Create measures to track performance and progress. Measurable goals in SEO for family law firms may involve measuring website traffic, conversion rates, or the amount of prospects generated. Quantifying these factors provides insights into the success of your digital marketing activities. Assignable: Assign responsibilities for each component of your SMART objectives. Whether it's optimizing the website for improved performance, managing social media for increased brand recognition, or applying local SEO techniques, allocating duties promotes accountability and efficiency. Realistic: Goals must be realistic and feasible, given the available resources and limits. Based on your existing position and available resources, determine the possibility of boosting income, expanding brand recognition, and attracting clients. Time-related: Create a timeframe for reaching your goals. Having a monthly, quarterly, or annual timetable promotes a feeling of urgency and allows for efficient progress tracking. Crafting a High-Performance Website for Family Law In the competitive realm of family law marketing, a well-designed website is the foundation of your digital presence, acting as a virtual shop for your legal firm. To fully stand out, you must establish a high-performance web platform that captivates visitors while also easily converting them into potential clients. Begin by embracing a user-friendly design that provides easy navigation while expressing professionalism and dependability. Optimize for mobile responsiveness, taking into account the high number of mobile consumers seeking legal services. This improves the user experience and fits with search engine algorithms that prefer mobile-friendly websites. Content is king, and it is particularly important in family law. Create compelling, useful material that speaks to your target audience. Incorporate important keywords naturally into your text to ensure your website appears high in search engine results. Keywords like "family law attorney", "divorce lawyer", "Personal Injury Law Firms" and "child custody legal advice" will help your website get more traffic. Consider using client testimonials and success stories to establish trust in new prospects. With Lawyer Internet Marketing you can showcase your knowledge of family law by writing insightful blog entries that address frequent problems and provide important insights. By crafting an engaging story, you position yourself as an authority figure in family law, attracting customers looking for dependable, experienced legal representation. Optimizing for Local SEO and Beyond Local SEO Strategies for Family Lawyers For family attorneys looking to have a strong online presence, Local Search Engine Optimisation (SEO) is essential. Local SEO is a strategic technique that aims to increase exposure and generate leads in a specific geographic area. Google's local map pack has a significant impact on local SEO for family law practitioners. By optimizing your visibility on this map, you boost your chances of appearing in the top results when potential clients in your region look for family law attorneys. This high exposure means that your firm is at the forefront when people are actively looking for legal help. Additionally, a well-optimized Google My Business profile is required. Make sure your company information is correct and up to date, including your location, phone number, and business hours. Encourage pleased customers to write good feedback, since this not only improves your online reputation but also influences local search rankings. By properly utilizing local SEO methods, family attorneys may establish themselves as the go-to legal practitioners in their respective geographic locations. The end effect is enhanced exposure, targeted lead creation, and a competitive advantage in the local market. As more people seek online family law services, local SEO becomes an important tool for family attorneys trying to grow their clientele and create influence in their regions. Climbing the Ranks with Organic SEO Mastering Organic Search Engine Optimisation (SEO) will help you take your family law firm to new heights. To get a prominent position in organic search results, focus on providing expert content that speaks to your target audience. Conduct rigorous keyword research to uncover high-impact phrases related to family law and elegantly integrate them into your content. Optimise meta tags, such as title tags and meta descriptions, to increase the visibility and click-through rate of your web pages. Implementing these successful SEO methods can help your family law practice climb the search engine rankings, ensuring that potential clients find you when they need legal help. Stay competitive in the digital market by constantly improving and increasing your material, showcasing your competence, and developing your practice as a trusted authority in family law. Paid Advertising and Client Acquisition Utilizing Google Ads for Family Law Practices Unleash the power of Google Ads to propel your family law firm to the forefront of internet exposure. Strategic advertising can help you gain rapid visibility on the coveted first page of search results. Collaborate with seasoned marketing specialists to find and bid on relevant search phrases, ensuring that your sponsored advertising gets the attention of potential clients looking for family law services. Google Ads provides a quick path to visibility, helping your practice stand out in the competitive digital market. This paid advertising technique not only complements but also accelerates your complete digital marketing plan. By using the accuracy of Google Ads, your family law firm may efficiently connect with people in need, delivering relevant traffic and new customers to your door. Elevate your online presence and gain a competitive edge with the swift and targeted impact of Google Ads. Establishing Trust and Referral Networks Earning Referrals in the Digital Age In the digital era, when trust is essential, use the long-lasting power of word-of-mouth and referrals to strengthen your family law firm. While the environment has shifted, the effectiveness of delighted clients advocating your services remains a critical component of success. Encourage your clients to share their great experiences, resulting in a strong network of future clients who believe in the credibility of personal referrals. Your family law business can expand its neighborhood reach by promoting a referral-centric approach. Clients that are satisfied and advocate for your services become important ambassadors. This not only strengthens your reputation but also creates a network of trust that appeals to new clients looking for dependable family law experience. Adopt the time-honored method of generating referrals in the digital age and watch as your firm grows as a result of delighted customer recommendations. Engaging Clients with Free Consultations and Reviews Offering Free Consultations for Accessibility In the field of family law, where accessibility and trust are critical, respond to potential customers' cost worries with a persuasive strategy: give free initial sessions. By providing this vital service, your family law office displays a dedication to breaking down barriers and making legal aid accessible. Effectively express this offer on your website, using a user-friendly design that conveys transparency and encourages confidence. Highlight the dedication to understanding clients' requirements without financial constraints, fostering a climate in which individuals feel encouraged to seek legal counsel without concern. This method not only answers cost issues, but it also becomes an effective tool for turning website visitors into customers. It projects a good and inclusive picture of your family law firm, demonstrating a commitment to client well-being from the first engagement. In the competitive world of family law, providing free consultations becomes an effective stimulant for developing long-term client relationships. Building Credibility with Customer Reviews In the digital era of family law marketing, developing reputation is inextricably linked to the power of online reviews. Exceptional customer service is the cornerstone for favorable ratings, demonstrating a family law practice's dedication to client happiness. Actively seek client evaluations on popular platforms like Google or Yelp, encouraging delighted customers to share their experiences. Respond professionally to all evaluations, demonstrating your commitment to client input and continuing development. Positive reviews demonstrate the level of service given by your family law firm, influencing future customers who rely on the opinions of others. Furthermore, responding to unfavorable reviews professionally indicates honesty and a willingness to resolve issues. Family law practices may develop trust by actively maintaining and exploiting consumer reviews. Family law practices not only build trust but also enhance their online reputation, positioning themselves as credible and reliable partners in legal matters. Online Directories, Local Services Ads, and Beyond Online Directory Listings for Visibility: Increase your family law practice's internet visibility by carefully listing it in trusted directories like Avvo. These high-traffic platforms offer significant opportunities for attorneys to demonstrate their skills, emphasize specific practice areas, and communicate important contact information. By partnering with these directories, your firm may reach a larger audience actively looking for legal services, increasing its overall exposure and trustworthiness. Local Services Ads (LSAs): Use Local Services Ads (LSAs) to expand your reach inside a specified geographic area. These specialized adverts use a cost-effective pay-per-lead strategy to ensure that your family law services are clearly shown to potential customers in your local neighborhood. Strategically using LSAs allows your practice to effectively engage with persons seeking legal advice, giving a focused and results-driven approach to local advertising. Conclusion: In the dynamic and competitive environment of family law, executing these complete methods is critical for practitioners who want to maximize their online presence, attract new customers, and develop trust in the digital age. By adopting digital prominence, family law practitioners may successfully engage with customers, increase income, and develop a strong online presence that sets them apart in the legal services industry. Legal Firm Avoid Digital Marketing Blunders by incorporating proven methods, you can set your family law office up for long-term success. Consider scheduling a free strategy session with Saffron Edge to learn how to improve your family law SEO and take your practice to new heights. ...
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