How Does a Perfectly Optimized Landing Page Look Like?
Jun 23, 2016
10 min read
To make your content visible to the masses or ranking your landing pages in the search engine queries is dependent on numerous factors. When it comes to on-page SEO, the most heard about terms in the industry are meta tags and keyword density or penetration that you must also be aware of. If you were looking at what you should keep in mind while optimizing your landing pages, then here is a checklist for you:
Insights From The Infographic:
1. You must leverage SEO-friendly permalink URLs
You must always have short URLs and they must be keyword rich. For example, URLs like yourwebsiteURL.com/p=342452 or long URLs like: yourwebsiteURL.com/on-page-seo-is-amazing-omg-its-the-best/ are given less weightage by Google and other popular search engines. Google has clearly stated in its statement that first 3-5 words in a URL are given more weight or is counted in the ranking factors.
A better version of a landing page URL just as for this blog must look like: yourwebsiteURL.com/on-page-seo or
yourwebsiteURL.com/optimizing-landing-pages
2. Goal=Start Title Tag with Keyword
As you must be aware, title tag is the most important on-page SEO factor. Where you place your keywords strategically carries equal importance and you must take care to put it as closer to the title tag as possible.
For example, on the SERPs this blog page must have a title like:
On-Page SEO: The Anatomy of Your Perfectly Optimized Landing Page or 12 On-Page SEO Elements You Need For A Perfectly Optimized Landing Page
3. Do Include Multimedia
Text always has its limitations and entice website visitors to a certain limit. Engaging images, videos and diagrams can reduce the bounce rate of your website and increase the time spent by your visitors : two very critical user interaction ranking factors for search engines. Google has been working for a long time on improving the user-experience and hence its ranking factors are also determined by user-interaction signals that are boosted by including multimedia on the websites.
4. Use Outbound Links
This is one of the white hat SEO strategy that helps in getting more traffic. Outbound links to related pages is a relevancy signal that helps Google figure your page’s topic. If the user-interaction to your website page is high then Google knows that your page is a hub of quality info.
5. Use Keywords in the first 100-150 words
A lot of people make mistakes of meandering around the topic intro in their articles without using the keywords. They use keywords for the first time in the middle of the post and it goes on towards the end. It’s always better to use keywords somewhere in the first 100 words or so. That helps Google understand easily what your page is all about.
6. Wrap Your Title in an H1 Tag
The H1 tag is the headline tags and most of the popular CMSs like WordPress automatically add the H1 tag to your blog posts of the website. If that is the case then you’re all set. But some themes override these settings and you must be careful about these things. Check your sites code to make sure your title gets the H1 love it deserves. We suggest that your site’s H1 tag must contain your target keywords.
7. Website Loading speed should be high
Google has stated that website loading speed is an important ranking signal. You can boost your site speed by using CDN technology, compressed images and switching to faster hosting servers.
Ideally, a website’s loading speed must not take more than 4 seconds to load. A survey conducted by MunchWeb found that 75% of the users won’t visit the site that took more than 4 seconds of time to load. To check your site’s loading speed use: GtMetrix.com or you can check out this article for top 5 free tools to check website loading speed.
8. Add Modifiers to your title
Adding modifiers such as “2014”, “best”, “guide”, and “review” can help you rank for long tail keywords that you were aiming for.
For example, This article could have been named as: “On-Page SEO: How a perfectly optimized landing page looks like”
Here the use of the terms like “On-Page SEO” helps you rank for long tail keywords. These modifiers aren’t targeting any particular long-tail keyword but that title would definitely bring in a few more visitors rather if this modifier was not included.
9. Use Social Sharing Buttons
Social sharing may not be playing an important role in ranking your site but they are a sort of generating more eyeballs on your content. The more eyeballs you get, the more likely it is someone is going to link to your site. So it is a way to provide CTAs to popularize your site. Infact, a study conducted by BrightEdge found that prominent social sharing buttons can increase social sharing by 700%.
10. Post Long Content
A study conducted by SERPIQ.com that supports the fact that “length is strength”, found that longer content tends to rank significantly higher on Google’s first page.
11. Slash Bounce Rate
A bounce rate- when a visitor leaves your site from the first page of visit itself- might be used by Google to gauge a page’s quality.
12. Use LSI keywords
LSI keywords, are synonyms used by Google to determine the relevancy of your site’s pages. You must include them in your landing pages.
Some other factors:
- Quality Content: It is a very important factor and is used by Google to serve its users with the most fresh and relevant content that they seek over the internet. Even though search engines do not have a direct way to determine quality, they user-experience metrics like: Repeat visitors, Chrome bookmarks, Time spent on site, Dwell time.
- Internal Links: Internal linking is a very useful tool. If you want to see great example of how to internal link on your site, check out any page on WikiPedia, you’ll know what I am talking about. The site massively links internally to its other pages so that the user does not has to go to any other site for information.
How To Optimize Your WordPress Site For Voice Search?
Back in 2011, when Google introduced Voice Search, nobody would have imagined that it would grow in such magnitude that it would become one of the key aspects of search marketing campaigns. Nowadays, voice search has become a staple feature, thanks to the ever-increasing number of smart devices and digital assistants. As per the current statistics, voice search is used by 41% of adults at least once a day. This number is going to boom as it has been predicted that by 2020, 50% of online searches will be voice searches. Why is voice search so important? In recent years, Google has improved the accuracy of voice recognition from below 80% to over 90%. This improvement has been made to pave the way for the future of online searches. As you already know the smartphones have witnessed a boom in their usage, so more and more people now tend to use voice search. The smart devices also leverage the feature of voice search. The current statistics show that there are already 45 million voice-assisted devices being used in the United States alone. So, you can see how voice search is dominating a huge chunk of online searches. If you want to outsmart your competitors and stay on the top rankings in the search results, then you must learn to optimize your site for voice search. How to optimize for voice search To optimize your website according to voice search is not rocket science. You just need to take care of a few pointers and you can rank your WordPress site in the top positions. Here are the pointers you must keep in mind to optimize your WordPress site for voice search. Pay Attention To The Themes And Plugins Themes are the backbone of your WordPress site. The whole outlook of your website and how visitors respond to your site relies heavily on the themes you use. The plugins are the added functionalities and define the responsiveness of your website. So you must customize the themes and plugins to optimize your site for voice search. A recent survey analyzed 10,000 searches on Google home devices and found out that average voice search results page loads 52% faster than the overall average page. So page speed is a major aspect of voice search results. Accordingly, you must choose the themes and plugins that make your site loads fast. You must go for a theme that uses javascript and loads in seconds. This way, you can ensure that your WordPress site appears at top rankings in voice search results. Long Tail Keywords When you use normal search, the search queries contain keywords that have short tail length. The voice searches, on the other hand, have long-tail keywords. Voice searches are also more likely to contain question phrases. Long tail keywords also ensure a high conversion rate as the competition is low in the long tail keywords. Make sure that the content of your website has a conversational tone as most of these long tail keywords come across as conversational questions rather than search queries. Position Zero Optimization Gone are the days when website owners used to battle for the number 1 position on the search engine result page. The quest is now for the zero position on the search engine result page, also known as the snippet. You must also customize your content according to this. To gain the position zero, you must fill in all the details and website profile correctly. Also, you must give the complete details about your business and add relevant contact information to be featured on the Google snippet. Local SEO Implementation Most of the voice searches end up with results that display the business address. Also, “near me” searches on Google have grown by 900% over the last two years. So to use this fact for the best of your business, you need to master the local SEO strategies and implement it on your website. Local SEO refers to the localization of keywords through geographic indicators. For this, you can try adding keywords that specify the location of your business operations. You can add content to your website that is location-specific and is relevant to your business. Google My Business Listing To optimize your website according to voice search, you must also create a Google My Business listing of your business. As you already know how crucial local SEO is for your business. And local SEO works best when your business is listed on Google My Business. Also, with the recent boom in smart speakers, it is advisable to create a listing of your website on different other businesses citing online directories. Your Content Should Be Readable Also, you must make your content readable. Most of the website visitors bulleted information crisply and briefly. So you must pay attention to that and rather than using long mundane posts, try to make your content interactive, engaging and readable. Optimize For Mobile With Google’s new mobile-first policy, the rules of the game have changed. You need to create optimized content for mobile devices as Google now prioritizes the mobile-based content for mobile devices. So if your website is not mobile-friendly then your website might lose voice search results ranking as well as the normal search result rankings. So check out the guidelines to optimize your website for mobile. Use Of Schema Mark-Up Schema mark-up is used to control the way you share information about your website with machines and how machines interpret it. Using schema mark-up to implement structured data lands your website in rich snippets. These rich snippets differ from normal ones and increase your click-through rate and also drive traffic to your websites. They help you to gain an edge over your competition. The wrap-up With the introduction of voice search, the digital marketing scenario has changed. To get accustomed to this change, you need to make changes to your website and its content. You need to come up with unique and interactive content and also change the structure of the website if needed. Whether you are developing content specific to voice searches or normal searches, you need to find your niche. You need to identify your brand yourself first and then come up with ways to advertise it. So recognize your brand and establish its dominance. Click here to know more about website optimization. ...
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How An Ideal Social Media Calendar Looks Like
With the aid of a Social Media Calendar, your content marketing campaign can be more organized, planned and easy to optimize. A good social media content marketing calendar is expected to appear in such a manner that it curate and create content, and also, help develop your marketing editorial strategy. Using a content calendar, there is every surety that your marketing process would receive a new change. It automatically helps to cut extra-time out of your content marketing strategy and undoubtedly helps allocates your resources wisely. Below are useful tips to help you figure out how a good marketing calendar should look like, understanding the rudiments and know-how will assist your journey to creating a classy content calendar. Legibility Social media content calendars should be written in such a way that it can be simply read without a legend. With regard to the number of personnel in your marketing team, it is always advisable to leave your calendar legible as to allow others make proper use of it. On the other hand, this helps to prevent minor erratum that may occur in the process of documentation. Clear update on Publications Your final decision on your monthly post volume is another essential element to consider. if you plan to publish twenty-five posts every month, then note it down, keeping in mind the timing. You can easily break it down in such a way that it fits in all the thirty days of the month, skipping one or two days before another posting day could be a wise idea. This process will help circulate the posts within all the days of the month and hence trigger your sites traffic. Paper Plan The easiest way to set up a content calendar is by using separate sheet to organize your monthly activities. Breaking the procedure down by daily or weekly would not also be a bad idea, though this depends on the volume of content you hope to publish. In the event that you have more than one copywriter, your calendar ought to reflect which of your writers is in charge of developing, publishing and perhaps promoting each content. This way, you have a full control of your daily, weekly or monthly activities, and should also plan ahead. If on the other hand, you have a network of social media platforms, for example Facebook, Twitter, Instagram, Pinterest etc. the whole procedure would be easier for you. Your social media icons can easily be incorporated into the contents, perhaps beside the title of each post. On the long run, this helps to streamline your content and social media strategies simultaneously. Dates are relevant You've most likely encountered this: you go about your day, just to acknowledge part of the way through the evening that you overlooked a decent friend’s birthday, simply because you saw the update on Facebook. It feels awful you’ve overlooked it all alone, however,it would feel a great deal more terrible to miss the birthday totally without no reminders. Sorting out all your contents in one place is a shield, as Facebook updates—it exists to guarantee you don't miss creating content significant for occasions imperative to your niche, industry or perhaps press release launch dates. ...
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Why Is ROAS Such a Crucial Metric in Online Advertising and How to Improve It?
Making money is essential to the survival and expansion of any firm. Well, that’s probably not something you do not know. Even though it may seem like we're making you go over the basics again, many companies still overlook this. Making a profit is easier said than done; one also needs to know how to scale success. One of the numerous indicators you should be monitoring to ensure a healthy profit margin is the return on ad spend (ROAS) because it provides insight into what is and isn't working for your business. But wait, what is this ROAS? What does it actually do? And how can improving ROAS enhance the advertising results for your business? To know the answers to all these questions, let’s look at this informational piece about ROAS and the methods to improve it. What is ROAS? Return on ad spend (ROAS) is a common and useful metric used by digital marketers to determine the profitability of advertising campaigns. If you compare the amount of money you get from ads to what you put into them, you may get a good idea of how effective your ads are. To reach their goals, growth marketers prioritize metrics like return on ad spend (ROAS) that measure performance and help form data-driven decisions. Why Does Calculating Return On Ad Spend (ROAS) Matter? You might examine various data points to fine-tune your advertising strategy. You might be questioning why you should even care about ROAS, even though it is a simple statistic to compute. In fact, you could ask yourself, “Isn't it sufficient to measure the success of a campaign based on the number of conversions or clicks?” Well, there is a reason for all your whys and hows. You might make less-than-optimal decisions if you don't monitor ROAS in addition to those other indicators. Unless you're trying to increase brand recognition, you should consider increased sales to be the ultimate goal of your advertising efforts. You can't monitor your campaigns' success in revenue generation until you calculate and track ROAS. And without that, maximizing their potential is impossible. Source: Pexels When ROAS is monitored during an advertising campaign, you might observe its growth over time. Finding out if the campaign is making money as planned can help you decide whether to continue spending money on it or try something else. In addition, the higher-ups in your firm will expect hard numbers on the ROI of your marketing campaigns. Keeping tabs on ROAS will provide a reliable response to that inquiry. It is possible to boost future online advertising efforts by focusing on ad groups and keywords that are already performing effectively, which is what this metric helps you do. Furthermore, by monitoring ROAS, you can adjust your advertising budget to maximize returns. What's a Good ROAS? This is like asking, "How long is a piece of string?" because there is no concrete answer. Factors outside your control, such as the presence or absence of a global pandemic, can have just as much of an impact as those within your control, such as your business's goals and profits. However, as a matter of thumb, we advise shooting for an ROI of at least 3:1, as anything lower than this will almost definitely result in a loss. Well, it’s true, especially if revenue, rather than pure profit, is used as the basis for calculating ROAS. You need to be prepared for the possibility of a sudden decline in your metrics and give yourself some additional scope in your profit forecast to account for the unexpected. However, it would help if you strived for more than this basic requirement, and the truth is that the ideal way to approach your ROAS is to benchmark it at the beginning of any particular campaign and then do what you can to enhance it over time. Don't waste time comparing your company's progress to others; instead, aim to outperform your previous self. So, the actual response to the issue of what constitutes a good ROAS is that it is all subjective. A positive return on investment (ROI) is indicated when the ROI has increased from the beginning of the campaign. How to Improve Return on Ad Spend (ROAS) You undoubtedly want to know how to enhance your ROAS now that you realize its significance. Well, if you need some assistance, you may consider these three suggestions: 1. Target High-Intent Audiences To get started with retargeting, broad and interest-based targeting is fine. You may fine-tune your efforts as you collect more data with your Meta Pixel. Website visitors with high intent to purchase are more likely to become paying customers because they actively seek out your brand. Ad account data collection can also help with Acquisition Re-Engagement efforts. This campaign focuses on people who have expressed an interest in your product but haven't made an effort to visit your website. An example of this type of audience is people who watched 75% or 95% of your video advertisement. In addition, you can narrow your Acquisition Prospecting campaigns' focus by targeting just those who have shown an interest in your competitors. That's because they're not only in the market for what you're selling, but they've demonstrated an interest in doing so in the past. 2. Test Various Lookalike Audiences Acquisition prospecting efforts have several tools at their disposal, but lookalike audiences are among the most potent. These are the people Facebook thinks you'll want to reach based on the source audience, geography, and the number of people you tell it to target. Facebook's lookalike audience feature finds users similar to your existing audience. It allows you to reach out to people who are likely to be interested in your brand since they share similar traits with your current clients. Therefore, there is hope for their conversion. Lookalike audience testing is essential for identifying the top-performing segments, which might be scaled to a larger audience. 3. Freshen Up Your Creatives In the end, not even the most experienced marketers and creative directors can predict with surety which piece of work will perform best. That’s why it's important to constantly try different forms of creativity until you hit on a winner. It means you have to experiment with various forms of advertising. Ads that use video or polls are highly recommended for increasing campaign engagement. Avoiding "falling in love" with one's own creations is crucial. The people who are supposed to like what you like might not necessarily share your tastes. Moreover, just because you put a lot of time and effort into a creative piece does not give you the right to demand ROI from it. Finding an effective amount of creativity that generates a high return on ad spending allows you to expand its reach. On the other hand, even the most talented artists become tired of commercials after a while. That's why it's important to update your adverts frequently. Conclusion Tracking your Return on Ad Spend (ROAS) can do wonders for your digital advertising results. This crucial parameter may be easily calculated and provides a strong indicator of the effectiveness of digital advertising. By keeping an eye on it, you can expand successful efforts while cutting back on resources that lead to losses. In addition, it will assist you in honing your marketing approach, too. Based on your specific business model and a thorough examination of your sales funnel, you can determine an appropriate ROAS. Optimizing your targeting strategy with high-intent audiences and trying different lookalikes will help you increase your return on ad spend. Advertisers will be less receptive to your messages if you don't periodically update your creatives. Finally, if you're investing in online advertising, you should track your return on ad spend (ROAS), strive to increase it, and get insight from your efforts. If you still want to learn more about ROAS and how improving it can benefit your business, our PPC experts can help you with all your doubts and enhance your ad campaigns to generate more profits. Get in touch now to know more about this crucial marketing metric! ...
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