How Does Partnering an Inbound Marketing Agency Boosts Your Sales
Mar 21, 2016
10 min read
Inbound Marketing has emerged as a new field of marketing and gained importance in recent years. As a result, this required a complete overhauling of the sales and marketing departments and making them learn how inbound marketing works and how to handle the queries that come in through this channel. This makes the two separate teams of sales and marketing get intertwined with one another.
It has become important to offer these teams the right kind of support they need in order to get on the right foot. And, the best way to do so is to partner with an excellent inbound marketing agency that provides sales enablement while the in-house team learns the way inbound marketing works during the process.
5 important benefits from partnering an Inbound Marketing Agency
1. Inbound Marketing Strategy that suits your business
Not being familiar with the inbound marketing and starting on your own without much knowledge about what best suits your business can be catastrophic and make customers fall out of that sales funnel which was your ultimate goal. Customers falling out of the sales funnel means that some might become critical about your company for the next time even if you target them with the right kind of strategy or re-targeting.
But all these kind of repercussions can be avoided if you are up for partnering with the right Inbound Marketing agency. You will get the right advice and people to implement the suggested strategy that suits best for your industry, your unique company, your products or services and your audience. This will help your company realize ROI much better and quicker. One of the eminent players in this industry is HubSpot for US based firms.
2. Making the Sales Team Learn
Even though partnering the inbound marketing agency helps in strategizing and implementing it, partnering with the agency that provides sales enablement as well can be an added advantage for your company. During the process the sales team learns how to pitch for sales while handling an Inbound query. It is pretty obvious that your sales team might resist this change and your reps might feel like they’re being replaced.
An agency that provides sales enablement can make the transition smoother and get your reps on board effectively. Their coaching will include that they won’t have to chase down leads anymore or cold call anymore, that they will get highly qualified leads that are actually interested in your company’s products or services and hence will make them achieve higher lead targets.
3. Sales and Marketing Teams are better aligned with each other
Implementation of Inbound Marketing will make both marketing and sales teams to work in collaboration which could be a huge change for them, but this is a good thing because to get the maximum results we need both the teams to work in collaboration. An inbound agency with sales enablement will help make sure that the alignment between these two teams is more effective. A sales coach will offer tips about how to properly communicate with the marketing team and make sure that both work together in achieving their respective goals ,i.e., lead generation and conversions.
4. It provides help with CRM
An Inbound marketing agency like HubSpot provides its own sales CRM for the sales team. Similarly, if other Inbound marketing agencies also do provide their own CRM tools for your sales team, moving over to the new platform can be easy if their is a proper training given about the features of the new tool and what all it can do. If the agency is up for providing the help and support you need then it will be a smooth transition for the sales team to get used to using the new CRM.
5. New techniques for selling
If your company’s sales team is used to outbound selling techniques, inbound techniques can be whole new world for them. In that case, they might use the same aggressive techniques that they used previously instead of focussing on the customer’s needs, they might not know what is social selling, they might not know what is thought leadership or they might not know what is customer-centric approach. So in this case, Inbound Marketing agency that offers sales enablement will provide an ongoing training for the sales team and let them learn about the best practices to sell in inbound marketing, so your sales people can make more sales without bugging customers too much.
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Six Smart Ways to Add Context to Your Inbound Marketing
If you are a smart online marketer who aims at achieving positive results, doing marketing with an extra-ingredient would be an added advantage. Inbound marketing still maintains the crown as the principal marketing king to incessant marketing success, and in doing this, you need to follow the smart way. Most especially the readers and mobile devices and other smaller computing devices. Some of the smart ways to add some sort of background to your marketing include Going Mobile Google released its Mobile Algorithm in April 2015, which was targeted basically at helping mobile users to get the best browsing experience on the platform. The algorithm indirectly prompts websites owners to manage their websites in such a way that it will work in line to favor their readers. And hence ripping off websites which are not mobile friendly from the platform. Proof recommends that B2B buyers are progressively utilizing cell phones to do research, make a request, and buy items. In the event that your site isn't Mobile-friendly, your business is passing up a great opportunity the huge customers who need mobile-friendly contents. Besides, now that Google penalizes unresponsive websites on mobile search results, can certainly mean your site would be lost amidst others. Redistribute And Diversify Your Content. A website for which you give normal, unique content is an incredible beginning. Be that as it may be, sadly in this day and age, it's insufficient. Offering web content in various formats gives a wealthier experience to your leads, adds profundity to your image character, and permits you to reach and associate with more buyers. There are a confounding number of alternatives out there, including podcasts, slide shares, recordings, illustrations, ebooks, and whitepapers, to give some examples. Pick a couple that fit your business best, and see where they take you. Make Videos Nowadays, technology has made even marketing so easy and applicable. The only job left for you is to do the thinking and effectively apply professionalism in marketing. Just before you say “Jack Robinson”, your efforts and business will receive a totally new dawn of success. Incorporating Videos context into your inbound marketing contents will do you a lot of favor. As a matter of fact, it magnets readers to your contents, and keeps them there even so for long period of time. All you require is a video that falls in line with the content message, this works well for both SEO and Client retention. Friendship Marketing Friendship marketing works like magic, it means being more than a marketer or business owner to your customers, it means selling out your brand and business with the approach of a relationship. Be closer to your customers, treat them as if they were your close relatives and associates, and they will be amazed and undoubtedly do the same. this is a trending technique that works more like abracadabra. Look For Expert Help Regardless of the possibility that you're part of the 58% company that handles content in-house, a little assistance from the specialists will just enhance your outcomes. Employing a SEO-astute marketing specialist, for case, can affect your main concern. Measure Analytics report Your inbound marketing should also be measured in a sequential manner. Keeping in mind that the results you get will dictate your success on the long and also helps you to adjust better. ...
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Best B2B link-building strategies for SaaS Success in 2024
A solid online presence is crucial for SaaS companies. Improving your SaaS website's visibility requires a strategic approach. Acquiring high-quality backlinks serves as a catalyst, propelling your search engine rankings, boosting organic traffic, and ultimately enhancing conversion rates. Throughout this blog, we will go deep into the concept of backlinks, explore the critical principle of quality over quantity in B2B link building, and guide you on setting up the foundational elements for an effective backlinking strategy. Understanding "what is saas marketing" and the benefits of B2B link-building in it, we'll then navigate through tactical strategies and authority link-building designed specifically for SaaS companies. By the time you reach the end of this guide, you'll have a strong knowledge base equipped with insights into the best backlink strategy and various notable link-building strategies. It’s important for you to know that Saffron Edge specializes in providing the perfect solution for businesses that struggle to gain visibility and rank higher in search engine results. With our expertise in technical and semantic SEO, we optimize your website's structure, functionality, and content relevance to ensure maximum performance. Let’s discuss the top B2B seo best practices to boost your SaaS success in 2024. What is a Backlink? A backlink is a fundamental concept in which a hyperlink originates from one website and is directed towards another. However, its significance extends beyond simplicity, especially in a well-planned backlink strategy. Picture backlinks as digital endorsements or references within the internet space. When a highly-regarded website establishes a link to your site, it officially conveys, "We have confidence in this source and believe it provides value." This results in your rank boost, showcasing the effectiveness of a well-executed backlink strategy. Understanding the Significance of Backlink Backlinks are not just links but powerful assets when employing the best backlink builder strategies. Let’s discuss their significance for SaaS Marketing: Digital Votes of Confidence:Backlinks are like digital endorsements. When a reputable site links to yours, it vouches for your value and reliability, catching the eye of search engines. Signals for Search Engines:Search engines interpret these links as signals that significantly contribute to assessing the credibility and relevance of the linked-to website. A thoughtful backlink strategy focusing on quality over quantity positively impacts your ranking Trust and Authority Boost:Backlinks build trust. Links from respected sources enhance your site's perception as a reliable information hub, solidifying trust and authority. Expanding Digital Reach:For SaaS businesses, a robust backlink strategy is like laying stepping stones online. Quality links not only improve your search ranking but also broaden your digital footprint, making your site more discoverable. Referring Domains in Link Building Referring domains are external websites that provide valuable backlinks to your site. In simpler terms, backlinks function as hyperlinks, and referring domains are the websites responsible for generating these crucial links. Referring domains are also called “linking domains.” They are the external websites that guide users to your site, acting as the foundation of any best backlink strategy. For instance, if Site A, an external website, establishes one or two backlinks directing users to Site B (your site), then Site A is classified as a referring domain. Regardless of the number of backlinks from Site A, your site is attributed to only one referring domain. In practical terms, consider a web page with a backlink from Wikipedia, constituting one referring domain. Even if the same page gets two backlinks from Wikipedia, it is still counted as having one referring domain, showcasing the strategic approach of the backlink strategy. However, if the page has a link each from Wikipedia and Rank Math, it is acknowledged as having two referring domains. In contrast, if ten distinct websites link back to your page, they are recognized as ten separate referring domains. Why Quality is Over Quantity in B2B Link Building? It is all about quality, not quantity, in B2B link building; think of it as if you are aiming for a few gold-star connections instead of some silver ones. B2B audiences want info from trusted sources. therefore using tools for b2b marketing have a way of ensuring your data is authentic from respected sites and is way better than having a bunch from less reliable ones. It's not just about showing up everywhere; it's about showing up in the right places. The Importance of Quality Over Quantity The Internet consists of countless websites vying for attention; not all are trustworthy and high-quality. Recognizing this, search engines decide and prioritize the quality of backlinks over mere quantity. Imagine you're on the hunt for a job recommendation. Would you prefer a flood of ten suggestions from acquaintances and strangers or a strong endorsement from your field's top expert? Undoubtedly, the latter holds more weight. Similarly, acquiring fewer backlinks from authoritative, trusted websites on the internet emerges as a more innovative strategy than getting multiple from questionable sources. This approach, rooted in implementing the best backlink builder strategies, safeguards your online reputation and SEO rankings. The Concept of Domain Rating and Relevance Developed by Ahrefs, Domain Rating is a numerical score (ranging from 0 to 100) that defines a website's potential to rank on search engine result pages. Websites with higher DR scores are perceived as more authoritative and influential. While acquiring backlinks, the focus often turns to high DR sites for their potential to increase the impact of each link. However, it's essential to consider more than just DR. Relevance holds an equal importance. For instance, if your website centers around health and wellness, a backlink from a reputable medical journal has more value than one from an unrelated domain, such as automotive repair. The strategy is not just about obtaining backlinks but securing links aligning with your content and industry. You strengthen your link-building by strategically associating with authoritative (high DR) and relevant sites within your niche. How to Set up the Foundation for Effective Link Building? Building a successful link strategy is like constructing a substantial building – you need a solid foundation. No matter how brilliant your strategy is, your efforts might not work well without laying this foundation. Let's break down the basics: High-quality and link-worthy content Not every piece of content captures attention or earns the coveted backlink. Consistently producing high-caliber content invites backlinks and builds brand authority and trust within your niche. To create high-quality content that stands out, consider the following elements: Value Proposition:Ensure your content provides tangible value to readers. Whether through actionable tips, insightful perspectives, or data-driven observations, delivering real value is crucial. Problem-solving:Address common challenges or questions within your industry. If your site becomes a reliable source for solutions, readers are more likely to share it, and other websites may link to it as a valuable reference. Originality and Authenticity:Originality makes a significant impact. Authentic content, presenting a unique perspective, original research, or a fresh take on a trending topic, attracts more backlinks. User-Friendly Website Design Compelling content is one aspect; however, making it easy for users to access the desired information is equally important. Navigability:Websites should be user-friendly, allowing visitors to locate information effortlessly. A transparent and intuitive structure can decide between user engagement and a swift exit. Responsiveness:Given the prevalence of mobile devices, your site must be versatile to deliver a smooth experience across various screen sizes. A responsive design guarantees users a positive interaction, whether they access the site via desktop, tablet, or smartphone Aesthetic Appeal:A modern and clean design presents professionalism and builds trust. Visually appealing sites are more likely to attract backlinks, as other website owners feel confident directing their audience to a well-designed online space. Importance of Keyword Research Think of keywords as the signposts or landmarks for online content, directing users straight to your website. These little words represent precisely what your potential audience is actively searching for. Understanding User Intent:It is essential to have an understanding of the deeper intentions of users. Are they seeking information, a specific product, or a solution? Creating content that aligns with their intent significantly enhances relevance. Finding Niche Opportunities:While popular keywords might seem attractive, they often come with much competition. Exploring long-tail and more specific keywords can unlock hidden opportunities, making your content stand out and become a go-to choice for backlinks. Maintaining Consistent Content-Keyword Alignment:Beyond mentioning keywords, the essence lies in ensuring that your content genuinely gives information about the topic, query, or issue associated with the keyword. This authentic alignment fosters trust and positions your content as a credible and valuable source for earning backlinks. Benefits of B2B Link-building For SaaS companies, Link building is more than just a strategy to boost search rankings; it also serves as a key driver for improving online visibility, establishing brand authority, and attracting targeted traffic. Let's explore the diverse advantages: Improved Search Engine Rankings: The primary benefit is evident – search engines, especially Google, prioritize backlinks as signals for ranking. A strong link profile can propel your SaaS website to top positions, enhancing discoverability. Referral Traffic Boost: Quality backlinks from reputable sources ensure a steady flow of relevant users interested in SaaS solutions, driving them to your website. Establishing Industry Authority: Being referenced by authoritative websites and industry blogs contributes to brand credibility, positioning your SaaS brand as a thought leader over time. Building Brand Awareness: Each acquired backlink exposes your brand to a new audience, increasing awareness and boosting brand recall. Relationship Building: Link building involves networking with industry peers, bloggers, and journalists. These relationships can prove invaluable, opening doors to collaborations, partnerships, and other business opportunities. To maximize these benefits, remember that link building is a two-way street – a negotiation of placing your link on another's website. However, this comes with uncertainties regarding backlink success and search result rankings. To ensure your SaaS link-building efforts bring value, focus on two core strategies: tactical and authoritative. Tactical Link-Building Strategies for SaaS Tactical link building for Software as a Service (SaaS) is a strategic approach to acquiring backlinks from various sources to enhance SaaS companies' online visibility, authority, and targeted traffic. Tactical link-building in saas marketing in a startup involves focusing on specific keywords, controlled content linking, and leveraging existing relationships. This method provides a subtle strategy to influence search engine rankings directly, emphasizing the importance of quality over quantity and content alignment with editorial standards. The approach involves a blend of proactive outreach, guest posting, and continuous adaptation to industry trends, making it an integral part of a comprehensive digital marketing strategy for SaaS entities with a SaaS marketing budget. Tips for a Tactical SaaS Link-Building Campaign Create Value-Driven Content:Create instructional guides, insightful thought leadership articles, or data-driven studies designed for your specific audience. Deliver authentic value while incorporating a subtle, relevant call to action. Optimize Anchor Text:Use anchor text that includes your important keywords and is grammatically correct. Avoid using the same keyword too much; mix in other anchors like general terms, partial matches, and your brand name. Target Credible Sites:Getting a backlink is more valuable when it comes from a reputable website. Look for sites with high domain ratings and organic traffic, and ensure they're relevant to your industry and niche. Monitor Metrics and adapt:Building links is a continual effort that demands consistent dedication and flexibility. Keep informed about the latest trends and industry best practices, and regularly assess and enhance your strategies to achieve the best possible outcomes. Reverse Engineer Competitor's Success:Invest time examining where your competitors are securing their most influential links. This helps you comprehend and imitate their success in link-building by approaching the same sources and provides insights into their strategies. They could use methods such as embedded badges, micro-tools, or other inventive approaches to boost their backlinking endeavors. Grasping their tactics enables you to adjust and potentially surpass them in your own link-building initiatives. Authority Link Building for Saas Authority link building for SaaS involves strategically obtaining backlinks from websites with the highest authority and significant influence in the industry. This approach builds connections with major publications, influencers, and thought leaders to enhance a SaaS company's online presence and search engine rankings. It requires a sound content strategy, including creating valuable resources such as white papers and case studies and promoting this content through influencer relationships, guest blogging, and other means. The goal is to secure backlinks from reputable sources to increase the authority of the SaaS company's website and optimize its search engine optimization. Regularly monitoring and analyzing the backlink profile is essential to maintaining a clean and authoritative link profile. Tips for an Authority Link Building Campaign Identify Relevant Industry Publications:This includes researching the major online publications in the SaaS and specific product niche, focusing on those with high Domain Authority scores, such as TechCrunch, Mashable, SaaS Weekly, and FinSMEs. Prioritize pitching to these influential sites. Develop Valuable, Shareable Content:Collaborate with editorial teams from significant publications to create content aligned with their style and guidelines. Provide data studies, expert insights, or exclusive tips that offer value to their audience. Ensure your content is highly shareable on social media platforms. Personalize Your Outreach:Avoid generic copy-paste emails. Conduct research on-site with owners and editors to tailor your outreach. Demonstrate how your content aligns with their site, brand, and audience. Suggest specific ways your content can add value to their readers. Exercise Patience:Authority backlinking may progress slowly, with instances of ghosting and outright rejections. You need to have patience to achieve long-term benefits for your SaaS business, making a patient, persistent, and careful strategy essential. What are the other notable Link-Building strategies? While we have already covered the primary and most effective link-building strategies for SaaS companies, exploring additional methods is essential. Here are some of the additional link-building strategies: 1. Broken Link Building: The broken link-building process involves identifying broken links on websites within your niche and suggesting replacing them with links that are relevant to your content. While this strategy was once popular, it is becoming outdated. It often fails to generate natural backlinks and may even risk penalties from Google if the original pages change or are restored. 2. Content Syndication: Content syndication involves republishing content on relevant platforms, such as industry-specific websites or online publications. Although syndication can enhance authority and generate links, it is more effective for building brand awareness. It may work well for some companies, but it's not a mandatory strategy for all SaaS businesses. 3. Social Media Engagement: Engaging with your audience on social media platforms can result in valuable backlinks. Building relationships with influencers or industry thought leaders on platforms like Twitter or LinkedIn might lead to them linking to your content or mentioning your brand, thereby increasing online visibility. The effectiveness of this strategy depends on your SaaS business, including your target audience and available resources. 4. Pair-Up Link Building: This approach for SaaS companies includes forming alliances with businesses that complement their services. Identify non-competitive businesses in your industry offering products or services that enhance your own. Forge partnerships, engage in cross-promotion of each other's offerings, and secure backlinks from their websites. This cooperative strategy broadens your online presence and introduces your products to a fresh audience. For example, if your SaaS company specializes in project management software, collaborating with a time-tracking software provider or task management tool can be mutually advantageous, exposing both businesses to potential customers interested in productivity tools. This needs to be noted throughout SaaS marketing customer journey Conclusion Implementing Link building strategies is crucial for SaaS companies to boost online visibility and credibility. A strong link-building strategy requires dedication, adaptability, and understanding of industry trends. By consistently producing high-quality content and strategically acquiring backlinks, SaaS companies can establish themselves as authoritative players in their niches. For the best link-building strategies, partner with Saffron Edge, a leading marketing firm that offers actual growth and scalability approaches for long-term sustainable success for your SaaS brand. Let’s grow your SaaS with Saffron Edge! ...
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Amazon Advertising Tasks You Can Outsource Via the "BOT" Model
Since the inception of Amazon Advertising in 2012, the eCommerce world has become a true force in leveraging the business. A recent report shows that Amazon's share of US Digital Ad Marketing surpassed 10% in 2020. Many businesses are investing in Amazon Advertising to unlock the power of Amazon. However, handling amazon advertising tasks requires you to have a skilled team who can roll out engaging campaigns and monitor and tweak them. But building a team or finding the right person to do this task is tedious. If you sell through Amazon FBA, you know how many tasks there are to complete. Many businesses often outsource their operations to a digital marketing agency. Maybe you also have hired an agency or are considering doing so. But this is not a complete solution since you will fully depend on the agency to make even a small change in your campaign strategy, which increases your time to market and load on your wallet. So, is there any way to come out of this problem? Of course, there is a reliable, adaptable, and flexible solution. Saffron Edge brings a "BOT" model, especially for DTC (Direct-to-consumer) brands. The model will help D2C brands like you to acquire a skilled and talented in-house team/expert that fits your needs. The best part is you don't need to spend time finding the right candidates and upskilling them. We will do all these tasks on your behalf. This way, you can focus more on things that matter to you most But what exactly do we do? And what is the BOT model? What is a BOT Model? BOT stands for Build-Operate-Transfer. You may have heard about this term before, especially in the IT industry. Some people consider outsourcing, offshoring, and BOT the same. But this is just a half-truth. BOT model refers to an integrated partnership between you and the agency providing a BOT model that lets you build an offshore team/expert in a 'build' phase and put them in a preliminary test during the 'operate' phase. Once the selected team/specialist adjusts to your company's methodologies, tools, and processes and is well-versed with all theoretical and practical knowledge, you can take full control of them in the 'transfer' phase. Simply put, the BOT model gives you a chance to "try before buying." This means you don't need to hire or invest in your offshore unit until you are fully sure of its worth. Let's understand the different phases of the BOT model in more detail: Build: This initial phase involves understanding the company's requirements, creating a job description and hiring advertisements accordingly. We have a dedicated HR team and professionals who know which candidate will stand higher on your objectives. We verify multiple candidates and conduct one-on-one interviews and tests to get the ‘cream’ talent for you. Operate: The operation phase is when the selected candidate or team adapts to your business requirement. Our specialized marketing experts will teach and upskill the team or candidate with the marketing hacks. We give them various sources and courses that will prepare them to tackle all the challenges. Transfer: It is the final phase where we conduct scanning of the candidate or team based on your requirements. You can also take tests of the candidates. Once you get fully assured, you can take full control of them. What Are the Benefits of the BOT Model? Source: Freepik Cost-efficiency: Since your project team/specialist is fully owned, managed, and operated by us until you take control of them, you can save huge money. You don't need to worry about paying a significant upfront cost to onboard resources. Ability to scale rapidly: Using the BOT model, a business can build an agile, skilled team that allows them to increase their revenue, expand their business and achieve various objectives. Faster Time to Market: As discussed, with a digital marketing agency, you have to wait to make a single change in your campaign. But with BOT, you can make an in-house team that lets you make any change anytime, thus faster time to market. Access to New Technology: We will train the team/candidate with new sets of skills and software that allow you to take advantage of new technologies and get vertical growth in business. Align Towards Performance Marketing-first Culture: The BOT model can foster Performance Marketing strategy and help you achieve tremendous results. Greater Control Over Operations: The BOT allows you to take full control and utilize the team/specialist in the best manner and ensures all policies in compliance and security, etc., are strictly adhered to. Flexibility: BOT gives you the flexibility to adapt to the changing landscape. You can modify and align your Performance Marketing with any changes. BOT Model for DTC Brands: How Will it Leverage Your Amazon Advertising? Source: Freepik The BOT model is mostly used in the IT industry. But why do DTC brands stay away from BOT benefits? That's why Saffron Edge planned to help DTC businesses to climb the ladder of success with build-operate-transfer capabilities. We are the first Indian company offering BOT to DTC brands. DTC brands, especially the small and mid-sized ones, often struggle to run effective and impactful Amazon Advertising to boost their sales and brand presence. This problem can be solved with our BOT service. Our team will leverage a pool of talent to set up your team. They work in collaboration with your in-house team as per your needs. We will upskill and help them manage your Amazon Advertising. We will provide you with a dedicated team that will only work for you and as per your requirement. Once they complete their training and get ready to join you completely, we will conduct scanning and tests to ensure they are the right fit for your business. And give you control of the team. Now the team you have hired already has the knowledge of Amazon Advertising and your products; you can skyrocket your business. What Are the Common Amazon Advertising Tasks? Does BOT Help You Squared Away These Tasks? Here is the list of common Amazon Advertising tasks: Monitor and analyze notifications and recommendations for individual products. Keep a tab of daily ad spending. Organize portfolios in line with the objectives. Handle Product Display Ads (PDAs). Track and analyze the specific data through Custom Reporting to make necessary changes in the campaign. Find low competition, high-volume traffic keywords to level up SEO. Product listing and brand optimization. With BOT, you can get direct access to a skilled team/specialist that is knowledgeable and experienced in Amazon Advertising. This will allow you to get the best out of Amazon Advertising and handle daily operations effectively. Thus, improving your workflow and revenue. BOT - The Next Big Thing for D2C Businesses! There are a lot of daily tasks related to Amazon Advertising, which require extensive knowledge and time. For this, you need to build a team that knows all the ins and outs of Amazon. But this is a tedious task. Now, there is a solution for all DTC brands, i.e., BOT (build-operate-transfer). This model will allow you to build an offshore team that will work for you as per your requirements. Once you get assured that the team is the right fit for you, you can take full control of the team/specialist. This way, you will save time and money and, most importantly, access to a skilled team/expert that allows you to scale your D2C business - a win-win situation. Contact our experts; they will briefly summarize how our BOT model for D2C business works and how it will benefit you. ...
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