How Is the BOT Model Helping Global Companies Expand Post Pandemic?
Jul 16, 2022
10 min read
Source: Freepik
The impact of COVID-19 has been disastrous. Several people lost their lives, many lost their jobs, and above all, the entire global economy got a setback. However, amidst all these issues, this pandemic somehow resulted in certain improvements on environmental and humanitarian grounds.
The same goes for the business sector. On the one hand, Covid-19 made some brick-and-mortar businesses shut their stores. On the other hand, the pandemic has had an indirect positive effect on the adaptability of the business. According to McKinsey, companies are digitizing their internal operations.
The fast-evolving landscape for growth has pushed DTC businesses to look for tools and tactics to get an edge over their competitors and combat challenges. One of the key challenges companies are facing is building an agile and skilled digital team that can accelerate their business growth.
Many companies hire a digital marketing agency to enhance their online presence and revenue. This is a good strategy, but if your business is expanding, it’s good to go with the BOT model.
What Is a BOT Model?
The BOT concept is nothing new. Instead, this business model has been utilized by companies for several years. However, BOT has mostly been preferred by the IT sector to increase their capabilities and expand their business.
But now there’s good news for D2C brands; Saffron brings you the BOT model designed as per the dynamic DTC landscape.
But what exactly is BOT, and how can it leverage your DTC Business?
Well, BOT stands for Build-Operate-Transfer. The business model is basically an integrated partnership between the DTC brand and the agency providing BOT service.
You know how difficult it is to build a team that stands on your objectives. But you are not alone - around 75% of companies are struggling to optimize their talent acquisition process.
This problem can be squared away by BOT.
DTC brands like you can contact our experts and let us know your requirements - what type of talent you are looking for, what’s your budget, etc. After understanding what you want, our recruiting team will create Job Descriptions and upload them on various portals and our channels to find the right talent team for you.
In addition, we have access to a pool of talent that makes hiring easier and faster.
Once we get enough job applications, our HR team starts shortlisting candidates based on your requirements. Furthermore, we will conduct one-on-one interviews and exams, including aptitude and skill tests (per your industry).
We also do background checks and test the team/expert on various verticals.
After selecting the team/specialist, we will teach and upskill them so that they can cater to your needs. The team/expert will operate from your office but under our control. They will do all your daily tasks as per your business process and workflow and collaborate with your in-house team. Once the team or expert adapts to your business process and you are assured that the unit can deliver the results you want, you can take control of them fully. After this, the team or specialist will be fully yours and work under your payroll.
The whole process of the BOT model is divided into three categories: Build, Operate and Transfer. Let’s understand each phase:
- Build: This phase includes hiring the right candidate(s). Based on your requirements, we source candidates from our extensive talent pool. We vet each candidate from the ground up and upskill them to make them suitable for your needs. We set up a system so that the team/expert will operate from your office under our control in the most effective and productive manner.
- Operate: In this phase, we professionally manage and handle your team/specialist so that you can focus on your D2C business roadmap and core activities. We have top minds from the industry who will train and scale your team/expert’s skills and knowledge so that they can provide you with the best results.
- Transfer: It is the final phase in which you decide to take legal ownership of the team/expert. At the end of the contract period, our team will conduct a scanning of each candidate so that you hire only the right talent for your business. This way, you can try a candidate(s) in your work process without paying a significant upfront cost for onboarding, and hire them when you get assured.
Through BOT, you can directly hire a job-ready candidate(s) who knows what things can make your business thrive in the competitive digital landscape. Whether you are looking for a PPC expert, content writer, business analyst, growth hacker, SEO specialist, or practice lead expert, we will help you get access to the right talent.
How is the BOT Business Model Helping Global Companies to Expand their Operations?
Source: Freepik
The BOT model allows companies to get access to the right talent and scale up their business quickly. This business model aims to help companies save money, and the time they might spend on hiring.
IT firms have been utilizing this business model for years to enhance their capabilities by building productive, agile, and efficient teams. Now, it’s time for D2C businesses to harness the benefits of BOT’s impeccable power.
There are various challenges in the D2C landscape, which can be overcome by hiring a suitable employee(s). But you know how difficult this task is. That’s why we bring you the BOT service that allows you to utilize the power of the talent right from the first month of your contract with us.
Using the BOT, you can expand your team and accelerate your business growth. Here are the major perks of using BOT:
- Flexibility: With BOT, you can easily adapt to the changing client’s demands and get all the required resources within a short period. You will be able to get everything done better and faster.
- Scale up team: One of the biggest benefits of BOT is that you can scale your team as per your requirement. There is little to negligible chance of hiring the wrong candidate. We will ensure that you only get the best without having to put in any hassle.
- Risk control and cost-effectiveness: With BOT, the chance of failing in a new market reduces greatly. If you have started a new DTC business, you should contact our experts now and know how we will help you get the talent you are looking for. With us, you’ll get specialists who know all the ins and outs of digital marketing - without going out of budget.
Takeaway!
As companies struggle to hire the right candidate due to a shortage of employees and an increasing number of post-pandemic resignations, BOT gives you a way to come out of this problem.
BOT is an innovative and flexible way of hiring the right talent that suits your needs and stands high on your objectives With us, you can build a team of digital specialists that allows you to RULE THE DIGITAL WORLD.
We are the first Indian company to offer BOT services to DTC brands.
We have a network of HR professionals and digital marketing experts who have hands-on experience with all the tactics and tricks that can allow a brand to establish itself as a big brand in the market.
We have a big talent pool that allows you to build an agile and flexible team faster. So, contact our experts and know how we can help you.
New LinkedIn Algorithm for Your Brand Success
LinkedIn has solidified its position as the go-to platform for professionals and businesses alike. While traditionally considered a business-centric network, LinkedIn's essence as a possible avenue for social media marketing and networking cannot be overlooked. What works for Linkedin today is not just personal connections but also other influencers sharing their insights through relevant content. with relevant keywords. Similar to its counterparts, Linkedin heavily relies on a sophisticated algorithm to determine which content reaches its users' feeds. So it's important to know how does Linkedin algorithm work. Understanding the inner workings of this algorithm has become paramount for individuals and brands aiming to maximize their visibility and engagement on the platform with relevant content. With the arrival of 2023, Linkedin has introduced an updated algorithm, promising to revolutionize the way content is distributed to its vast user base. This algorithmic shift holds tremendous potential for marketers, enabling them to fine-tune their Linkedin strategies and amplify their brand presence. To unlock the true power of this new algorithm and ensure that your Linkedin posts reach the right audience, it is crucial to grasp the underlying factors driving its decision-making process. In this comprehensive guide, we delve into the intricacies of the 2023 Linkedin algorithm. We will equip you with the knowledge and insights necessary to employ this algorithm to your advantage by dissecting its key components and shedding light on the crucial factors shaping its operation. Join us as we unravel the secrets behind LinkedIn's magic formula, empowering you to navigate the ever-changing landscape of Linkedin marketing with confidence and finesse. Let's explore! What is the Linkedin algorithm? The Linkedin algorithm employs a sophisticated set of criteria to determine the visibility of posts on the platform, catering to a tech-savvy audience. With over 810 million members and growing, LinkedIn's algorithm faces the monumental task of analyzing billions of posts daily. Its primary objective is to curate a captivating newsfeed personalized to each user's preferences and interests. Let's take a moment to appreciate the hard work of those Linkedin robots—maybe we can even consider sending them some virtual flowers as a token of gratitude! LinkedIn's focus goes beyond mundane networking; it aims to create an engaging environment that resonates with the tech community. It's like attending a lively party where you casually carry your resume in case someone wants to take a peek! How Does It Work Knowing how to optimize your content to align with the Linkedin algorithm can greatly benefit your visibility, but failure to do so may result in your content languishing in Linkedin purgatory. Read on further to uncover the inner workings of the Linkedin algorithm to take some notes! 1. Content Classification The algorithm employs a multitude of factors to determine the relevance of your post to your audience. It classifies posts into three categories: spam, low-quality, or high-quality. Spam: To avoid being flagged as spam, steer clear of poor grammar and excessive links. Posting too frequently (more than every three hours) or tagging an excessive number of people (more than five) can also trigger spam detection. Additionally, be cautious of using hashtags like #comment, #like, or #follow, as they may raise red flags. Low-quality: While not classified as spam, these posts fail to adhere to content best practices. If your post lacks engagement, the algorithm may deem it as low-quality content. High-quality: These are posts that align with LinkedIn's content recommendations. They exhibit the following characteristics: Readability: Ensure your post is easy to comprehend, employing clear and concise language. Encourages engagement: Pose a question to prompt responses from your audience. Hashtag usage: Limit the use of hashtags to three or fewer in order to maintain post quality. Strong keywords: Incorporate relevant and impactful keywords that resonate with your target audience. Tagging strategy: Tag individuals who are likely to provide genuine responses, avoiding spamming tactics. And remember, no spamming! Outbound links: Consider placing outbound links in the comment section rather than the post itself. You can enhance your content's chances of being classified as high-quality by the Linkedin algorithm if you simply adhere to these guidelines. 2. Linkedin and its Test for Your Post Linkedin subjects your post to a crucial test of engagement. Once the algorithm confirms that your post isn't spam, it initially showcases it to a select group of your followers. If your post garners significant engagement in the form of likes, comments, and shares right from the start, Linkedin recognizes its appeal and expands its reach to a broader audience. This is why some individuals are tempted to join Linkedin pods, seeking to amplify early engagement. However, if there's little to no response during this stage, or if your audience flags your post as spam or chooses to hide it from their feeds, Linkedin will not further promote it. This pivotal testing phase occurs within the first hour after sharing your post, making it a crucial make-or-break moment. Maximize the potential of this time test by following these strategies: Optimal Timing: Post when you know your followers are active on LinkedIn. Utilize Linkedin analytics or tools to determine the best times for engagement. Engage with Comments: Respond promptly and thoughtfully to any comments or questions on your post, fostering a sense of interaction and community. Spark Engagement: Encourage interaction by posing questions or providing prompts that entice your audience to participate in discussions. Consistent Posting: Maintain a consistent posting schedule, allowing your dedicated followers to anticipate and engage with your new content. Active Networking: Engage with other posts on LinkedIn, increasing your visibility and potentially inspiring others to explore your latest content. With the implementation of these tactics during the crucial first hour, you can optimize your post's chances of capturing attention, driving engagement, and ultimately expanding its reach within the tech community on LinkedIn. 3. LinkedIn’s Rules for Engagement Once your post starts generating engagement, the powerful Linkedin algorithm will begin expanding its reach to a wider audience. The selection of Linkedin users who get to see your post depends on three key ranking signals: Connection Strength: The algorithm prioritizes Linkedin users who are closely connected to you, such as colleagues, current or past work associates, and individuals you've interacted with previously. Topic Relevance: Linkedin determines a user's interests based on the groups, pages, hashtags, and people they follow. If your post mentions topics or companies that align with a user's interests, it increases the likelihood of them seeing your content. According to LinkedIn's Engineering blog, the algorithm also considers additional factors like the language used in the post and the companies, people, and topics mentioned. Probability of Engagement: This signal is measured in two ways. Firstly, it evaluates the likelihood of a user engaging with your post based on their previous behavior and their engagement history with your previous posts. Secondly, it takes into account the overall engagement generated by the post itself. If your post becomes a hot topic, sparking conversations and attracting significant engagement, more users content are likely to join the discussion. Tips To Ace Your Linkedin Marketing Strategy To effectively navigate the algorithm and make the best of your Linkedin Marketing strategy, content creators in the tech space should focus on relevance and employ various strategies. We have also created a Linkedin Content Calendar Template to make life easier for you and your team. Other than that, here's what you can do! Know Your Audience To effectively engage your audience on LinkedIn, it's crucial to deeply understand who they are and what interests them. Conduct thorough audience research by leveraging analytics and insights from other platforms. Identify their demographics, preferences, interests, and pain points. Use this knowledge to tailor your content and messaging to resonate with their needs and interests on LinkedIn. Creating content that addresses their specific challenges or provides valuable insights can establish a strong connection and drive engagement. Utilise Engaging Formats: Visual content is highly effective in capturing attention and generating engagement on LinkedIn. Posts with images tend to receive more comments compared to text-only posts, while videos often generate five times more engagement. Emply these engaging formats to enhance the impact of your content. Incorporate visually appealing images, videos, or even animations that align with your messaging and make your posts stand out in the feed. Compelling visuals can pique curiosity, encourage interaction, and drive higher engagement levels with your audience. Optimal Posting Times: Timing plays a crucial role in maximizing engagement on LinkedIn. While the general consensus suggests that Tuesdays and Wednesdays at 9 a.m. are optimal posting times, analyzing LinkedIn-specific analytics and audience behavior is essential to determine the best times for your specific audience. Employ Linkedin analytics tools or platforms like Hootsuite Analytics to gain insights into when your followers are most active. Posting your content when your audience is online and ready to engage can definitely help you increase the visibility and reach of your posts, driving higher engagement levels. Promote and Tag: To expand the reach of your posts and increase visibility, it's important to use promotion and strategic tagging. Tag relevant companies, influencers, or individuals in your posts to attract their attention and encourage them to engage with your content. Utilize strategic keywords related to your industry or niche to optimize the discoverability of your posts. Additionally, incorporating relevant hashtags can help your posts appear in relevant topic feeds and reach a broader audience. Consider creating and promoting branded hashtags that are unique to your brand, as this can foster a sense of community and increase visibility among your target audience. Encourage Engagement: LinkedIn's algorithm rewards engagement, particularly posts that spark conversations and discussions. One of the most effective ways to encourage engagement is by posing questions to your audience. Ask thought-provoking questions related to your industry, trends, or challenges. This not only prompts your audience to share their opinions and insights but also positions your brand as a thought leader and creates opportunities for learning more about your audience's interests. Importantly, actively participate in the discussions, respond to comments, and foster meaningful dialogues to strengthen the engagement further. Craft Original, Engaging Content: Original content tends to perform better and elicit more engagement than shared content. While repurposing content or incorporating user-generated content can be valuable, try to find ways to add your own commentary or value to make it unique. Reframe the content, provide your analysis, or share your personal insights. This not only sets your posts apart but also encourages your audience to engage with your perspective and join the conversation. Additionally, consider incorporating conversation-provoking questions in your posts to stimulate discussions and further engage your audience. Build a Strategic Network: Building a healthy and active network is crucial for currying favor from the Linkedin algorithm. Ensure your personal profile and company page are complete, updated, and optimized for visibility. Building connections relevant to your industry or those you think would be interested in seeing updates from you is the key to beat Linkedin algorithm. Encourage your employees to showcase their affiliation with your company on their profiles and use your corporate hashtag. Actively follow others and attract followers who are genuinely interested in your content. Participate in relevant Linkedin Groups or even create your own to foster engagement and expand your network. Embrace New Formats: Linkedin often gives a boost to new features and formats as they are introduced. Be an early adopter and experiment with these new formats. Whether it's Linkedin Live, Linkedin Articles, Linkedin Slides, or any other emerging format, embrace them to stand out and gain an advantage within the algorithm. Even if some features do not last, being an early adopter can provide an edge in terms of visibility and engagement. Genuine Engagement, Not Begging: While engagement is important, explicitly asking or encouraging the community to boost your reach by liking, reacting, or commenting on your Linkedin post and articles in a spam-like manner is discouraged by LinkedIn. The algorithm actively reduces the reach of such posts. Instead, focus on delivering reliable, credible, and authentic content that sparks genuine engagement. Foster meaningful conversations, respond to comments, and create value for your audience. Building authentic relationships and fostering genuine engagement can help establish trust and credibility with your audience while gaining favor with the algorithm. In Conclusion The world of social media marketing is a tough one to navigate, but understanding and leveraging the algorithm can be a key to unlocking the full potential of your content. As you navigate the Linkedin algorithm, Saffron Edge is here to help you make the most of this dynamic platform. Reach out to us today to explore how our expertise in digital marketing can propel your Linkedin presence to new heights. Let's unlock the power of Linkedin together! ...
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10 Secrets of Successful Online Brand Promotion
Brand promotion is a crucial function for the marketing departments of businesses. It helps organizations to reach out to their target audience and educate them about the quality, price, and uses of the product/service. To make a purchase from a brand, 81% of consumers require a high level of trust in that brand. This means companies need to invest more in their brand promotion. In the revised version of this blog, we shall discuss the various online promotion tactics for various marketing channels. Technological advancements have enabled organizations to leverage the power of the internet to reach out to a broader customer base. With 67.9 % internet penetration in the world, it has become a pool to explore for businesses and make their unique identity in the competitive market. Considering the fact that a majority of people search for products/services online, the importance of online brand promotion has increased manifold. --> Importance of Online Brand Promotion The internet has become the preferred medium for brand promotions due to the number of benefits it provides. One of the main reasons for the popularity of online brand promotion is that it is not limited to reach as traditional media such as newspapers and television advertisements. Online brand promotions help companies develop a personal bond with the audience across the world through highly personalized content and effective communication. Within the last year, 63% of businesses have raised their digital marketing budgets. Modern marketing managers prefer internet brand promotion because of the flexibility it provides. The campaign is accessible 24/7, throughout the year by people anywhere in the world. The audience can search for information about the product and place orders, at a time convenient to them. Moreover, internet marketing helps in the process of data collection and analysis. It is easier to collect data about customer preferences and interests using online tools and customize promotions to appeal to them. Other advantages of online brand promotion include: --> Data Availability It is easy to collect and analyze data through online marketing. You can easily record customer transactions and analyze the data to determine which products or services are demanded by the customers, the frequency at which a buyer places orders, what factors motivate the buyers’ decisions, and so on. This data can be used for targeted marketing by sending product information and promotional offers based on their buying habits. You can also personalize the products and services to suit the preferences of the customers. Cost-efficiency Online marketing through channels such as blogging, social media is cost-effective when compared to the traditional channels of marketing and brand promotion. Online promotions do not involve printing and distribution, travel, and other advertising costs. Online marketing tools cost relatively, very low, and are useful in fueling conversation about the brand. Online brand promotions such as guest posts and blogs help gain the confidence of the audience and build your reputation. Overall, online marketing tools help in integrating your overall marketing campaign and help to reduce costs. ROI Studies prove that organizations with online brand promotions earn more profit than others. Digital media strategies are measurable using various online tools that help in digital marketing analytics. You can easily compare and contrast different strategies and determine which ones are working and which are not, and study the reasons for the failure of the campaigns and make amends to the plan. You can use the resources judiciously by eliminating unnecessary expenses and focussing on policies that give good returns. Brand Building Since most of the modern buyers are online, digital marketing campaigns help businesses in brand building. You can connect to your audience with stories that tell them about your brand, your values, and how your brand can solve their everyday problems. Moreover, the presence of multiple digital platforms gives authenticity to your brand and improves brand awareness and loyalty. You can stay in touch with your audience and share relevant information about product updates, promotional offers, and important announcements. Tips to Design an Effective Digital Marketing Strategy Before you start designing your digital media strategy, it is crucial to have a clear understanding of your product, business, and the target audience. Choose the digital platforms that are suitable for your target audience to ensure that your campaign is reaching the right person. There are various digital marketing strategies, and it is a challenging task to determine the right policy for your business. You can consult a digital marketing agency to guide you in the process. However, if you are planning to design your strategy, here are a few pointers to keep in mind. Live Streaming Establish your authority in the industry and connect to the target audience through live streaming events. You can organize webinars, create live tutorials and how-to-videos, conduct live events that can be distributed across different live streaming channels. Most of the social media channels provide live streaming options, which can be used to provide your users with a sneak peek of the behind the scenes actions, upcoming products, product features, etc. However, it is critical to record the events in high-quality and ensure that the content is exceptionally suitable and useful for your target audience. Live video helps to develop an emotional connection with the audience, which is crucial for brand loyalty. Email Newsletters Email marketing is one of the most effective tools to connect with the target audience. You can connect directly with the customers and foster brand loyalty through email newsletters. Moreover, it is also one of the most cost-effective tools for digital marketing. Sending regular emails allows you to remain always in touch with the customers. The email newsletters should contain an optimum mix of content and graphics to pique the interest of the viewers. However, make sure that your email newsletter contains the logo of your brand so that the viewers can recognize the brand and connect with it. Local Search Optimization Local SEO or Local search engine marketing allows small businesses to market their products and services to local customers. Most of the people search for local businesses on the internet. Hence, it is crucial to include local SEO along with the standard SEO in your digital marketing strategy. Local SEO includes maintaining accurate Google my Business information, localization of the website, building citations, managing reviews and ratings, and procuring relevant backlinks. Write Blog Posts Blogging is an essential component of a successful digital marketing strategy. Apart from aiding in Search Engine Optimization, blogging also helps to establish your authenticity in your niche, connect with the target audience and develop good relations by offering useful solutions to the problems faced by them, create brand awareness and drive traffic to your website. Writing blog posts about various topics that concern your target audience can be used as an effective strategy to improve traffic to your website. You can post these blogs on your social media pages with links to your website to attract visitors. Using relevant keywords and writing well-researched and fresh content helps your website to rank well on search engines. Inspire User Generated Content Reviews, feedback, and comments from your users are a great way to engage your existing customers and encourage them to participate in your brand story. New customers tend to believe what other users say about your product; hence user-generated content is an essential part of online brand promotions for current day businesses. Encourage your users to share reviews on social media platforms and third-party review sites. Provide incentives such as discount offers, coupons, rewards, gift cards, etc. to motivate your viewers to share reviews. You can also organize contests that encourage viewers to share content related to your brand. Cooperate with Influencers Influencer marketing is a significant part of the digital marketing strategy, which helps to differentiate your brand from competitors. Influencers are consumers who know their niche. They have a massive number of social media followers who are ready to follow their advice. To ensure the success of your influencer marketing campaign, it is crucial to choose a social media platform frequented by your target audience and collaborate with genuine and trusted influencers on the platform. Influencer marketing helps to enhance the credibility and trust of your brand and improves customer engagement. Make Some Multimedia Content The attention span of the viewers is concise. If they cannot find the information they are searching for, they will immediately prefer the next option. It is critical to provide information to the audience using innovative methods, such as infographics and multimedia. Multimedia content helps to engage the audience using slideshares, infographics, podcasts, webinars, and visuals. Multimedia content helps to enhance the user experience and improve the retention level of the audience, thereby improving your brand awareness and brand image. Optimize Website for Better Performance Website optimization is critical to rank high on search engines and provide a good user experience to the viewers. A business website should load quickly and be easy to navigate. The website should be optimized for devices such as mobiles and tablets as most of the visitors nowadays use their mobiles to search for products and services. The content of the website should be up-to-date, clear, and accurate. Different pages of the website should be easily accessible to the search engines. Using the right mix of images, video, infographics, and text will also help to rank your site well on search engines and gain traffic to your website. Paid Advertising Online advertising or pay-per-click advertising allows you to gain quick exposure in the crowded digital world. You can use Google Adwords, Yahoo, and social media such as Facebook, Twitter, and LinkedIn to list your text or video ads. Paid advertising is very useful in increasing traffic to your website as you can connect with the target audience and influence them to visit your site. Moreover, paid advertisements can be aligned with your business goals, such as improving brand awareness, improve website traffic, increase lead generation, etc. Social Media Marketing Social media marketing is one of the most effective mediums for online brand promotions. Having a social media page for your business on the platforms visited by your target audience helps to increase your followers and, in turn, improve your brand recognition. Small businesses with limited budgets can also use social media marketing as it is a very cost-effective means to connect and engage with the target audience. The right use of social media marketing enables you to improve brand loyalty, increase traffic to the website, and improve customer experience. Online brand promotion is the need of the hour for both startups and established businesses. Most marketing managers are turning towards digital marketing because of its benefits, such as better ROI, increased reach, improved connectivity, and measurable results. However, it is crucial to have an integrated digital marketing strategy with the right mix of different components such as social media marketing, paid advertising, local SEO, etc. that align with your business goals. Other important areas for Brand promotion include Creating Awareness Creating awareness is the first step in the brand promotion journey. It's about making sure that your target audience knows about your brand, products, or services. This can be achieved through various means, including online advertising, PR campaigns, attending trade shows, and hosting webinars. Promotional Gifts Promotional gifts, also known as corporate giveaways or branded merchandise, play a significant role in brand promotion. These are items branded with a company logo or slogan and given away to promote the company, brand, or event. They serve as a constant reminder of the brand to the recipient. From branded pens to custom-made gadgets, these gifts can leave a lasting impression and foster customer loyalty. Positive Image A positive brand image is crucial for long-term success. Brands that are perceived positively enjoy higher customer loyalty, better word-of-mouth recommendations, and increased sales. Activities like community service, customer testimonials, and transparent communication can help in building a positive brand image. Social Responsibility Modern consumers are more conscious of the brands they support. They prefer brands that are socially responsible and contribute to the betterment of society. By engaging in CSR (Corporate Social Responsibility) activities, brands can showcase their commitment to societal welfare, which can enhance their image and appeal. Conclusion Online promotion is highly cost-effective as it is cheaper than the other traditional modes of advertisements such as billboards and ads. Moreover, it is easy to measure and track the results of the promotion campaign and make necessary changes to improve the performance. ...
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Why Facebook Ads Are Perfect For Raising Awareness Of Your Dental Practice
Facebook is a social media platform that needs no introduction. With over 2 billion monthly active users , it’s a no-brainer that you absolutely need to market your dental practice on the platform to gain new patients. Imagine being able to reach new patients on the platform they trust and are already spending their time on… yeah, that’s Facebook. Since trying to get new patients is the number one problem modern day dentists face, Facebook Ads can be a powerful tool and an untapped resource for dental practitioners in search for new patients, if used correctly. Now, the traditional methods of media advertising for dentists induced a lot of cost with minimal results. But Facebook has turned the digital marketing sphere for dentists upside down. How? With Facebook Ads, dentists can choose their specific target audience and it’s size according to their own budget. Also, as your ad is shown only to a relevant audience, you get improved results. A win-win, for both dental practitioners all over the world and Facebook itself. But what is a Facebook Ad? Facebook offers two forms of advertising: Ad Campaigns and boosted posts. Facebook Ad campaign is where the gold is! You can run your ad campaign as long as your budget allows and the people clicking on your ad will go straight to your website. But the best part about a Facebook ad campaign is the varied audience targeting options it has, which I don’t think any other social media provides at such a depth as Facebook. Facebook lets you target your audience on the basis of demographics, interests, your connections, user behavior and you can also create your own custom audience using mobile numbers, email addresses or Facebook IDs A boosted post, on the other hand, is something entirely different as it focuses only on your current following and their family and friends. Facebook lets you ‘boost’ your status update to make sure it is viewed by your followers and their friends and family so its best to use this form of advertisement to push an offer to your existing followers. And it’s cheap, you can boost a post for a day for as low as $1. When advertising through a Facebook Ad, it’s important to make sure that your ad contains a nice copy, stunning visuals and an irresistible offer to get results. But the real power of Facebook Ads for dentists is your ability to showcase your ad in front of a highly relevant audience selected by you. Optimizing your Facebook Ads You can target whoever your heart wants with Facebook Ads with its intelligent, data-backed targeting options. Here are some of the targeting options you can use to unleash its full potential for your dental practice Target your current patient list Targeting your Facebook ads to the people who already like and trust you is a great way to begin with your marketing efforts on the platform. The engagement you’ll receive on this form of targeting will be the highest as you’re targeting patients who already trust you with your services. Target your email subscribers Use the custom targeting option on your Facebook Ads and add all the email addresses you have in your database to target these people on Facebook as well. You’ll get high engagement rates on this type of targeting as well because people who already have taken the action to submit their email addresses to you will have no problem in taking action again. So, start targeting your email subscribers on Facebook as well along with your regular email campaigns to raise awareness of your dental practice. Target your site visitors Using Facebook Ads to target your site visitors is another great way to gain some traction as they’ve already connected with you before through your website and Facebook Ads is a great way to connect with them again. Use the custom audience targeting option to target people who’ve already visited your website in the past. Target people who have relevant interests on Facebook A simple way to increase your audience and raise awareness for your dental practice is to target people who aren’t already your patients, are not on your email list and are not your Facebook fans by using a combination of demographics, interests, or behaviors. There are unlimited combinations of interests that you can make for your target audience, depending on your dental practice specialty or goal for your Facebook ad. The possibilities are endless. To get an idea of how setting audiences on Facebook Ads work, here’s a quick summary of the targeted audience of a Facebook Ad campaign we did for our dental client in New Jersey - Once you click ‘Edit’ under ‘Audience Details’ of your campaign, you can customize almost every aspect of your targeted audience including their gender, age, location, connections or you can explore some detail targeting options, here’s how it looks like - Facebook also very conveniently displays a summary of your selected audience preferences in the top right corner to give you a quick idea of where your audience targeting efforts is heading towards. When you run a Facebook Ad Campaign, you have full control of choosing your own audience which you think will bring the best results to your Facebook Ad Campaign. Facebook and its advertising platform have opened a whole new world for dentists where they control who they market themselves to, completely unheard of in the dental industry before. So, using Facebook Ads to unlock the true potential of Facebook by targeting the right people for your posts based on their demographics, interests and user behavior is highly recommended for dental practitioners. ...
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