How SEO Reselling And Partnership Trends Are Benefiting The Internet Marketing Industry
Jul 15, 2016
Jul 15, 2016
10 min read
10 min read
SEO reseller programs are synonymous to affordability. A lot of digital marketing are complaining that local businesses just don’t have XX,XXX budget to invest into digital marketing. The upside of serving local and small businesses is that there are a ton of them out there.
The benefits of SEO reselling are not limited to only the client side but also to the agency, SEO reselling can be highly profitable. It can be as soaring as 500-1000% markups when delivering the final product to end-client.
For the marketing agencies the benefits do not end, here is the list:
Helps Building Stronger Relationships With Your Existing Clients
SEO reselling provides an avenue to the internet marketing agencies to further leverage your existing clientele without increasing your workload. Most reseller programs do not require much work on the reseller’s end. All that is required is a little bit of information to set up a white label platform.
A stronger relationship always solidifies your customer’s brand loyalty. After all, by offering SEO services, you showed you’re looking for and identified a problem your customers are most likely facing. That was not enough, you took steps and proposed some helpful action and a relevant solution to your customer’s needs.
SEO Reseller Programs Help The Marketing Agency Earn Extra Revenue
Headline get your attention? What business owners d not want to see some extra profit coming into their balance sheet. It’s one of those services that a client is inherently going to need whether your company offers them or not.
SEO reseller programs are an upcoming hot trends such that people all over the internet are searching for it. If SEO reseller wa not an option, then it was fully understandable not wanting to deal with the whole SEO side of web development and Search marketing.
That’s not it. You also run the risk of outright losing your clients when they go look for SEO somewhere else. What most of the popular SEO agencies do is that they provide one-stop-shop solution to their clients that includes web designing. If you do not want your customers to start being a little shaky about their loyalty, then you have to be the same guy that offers a package of services in one convenient package.
Agencies Are Able To Offer Additional Options To Cash-strapped Customers
Maybe your agency is already offering a fully-fledged marketing program, including service package of SEO, SMM, content marketing and web design. We all know that often lofty SEO cost could become pretty exclusive.
But there’s a whole general lot of businesses which can’t afford these premium services. They’re motivated and eager to spend their money on a top-tier solution, but just can’t quite budget it yet. If you care at all about these businesses, which by the way are many in number, you’ll definitely want them to avoid low-quality SEO services
If your company is in the business of providing web design solutions and want to try offering them an alternative fully-fledged SEO solutions, certain SEO resellers have concentrated their programs that provide affordable and high-quality SEO services. This allows agencies to earn some additional revenue from customers that previously might have been turned away at the door due to a slightly lower price-point than what you normally cater to.
Conclusion
As it is clearly evident, there are a number of benefits to adding an SEO reseller program to your service needs, and it’s no surprise that these programs are now springing up all over the world lately. It’s a win-win situation for both the client and the marketing agency that offers it. Clients are happy because such services are drivers of new business opportunities through their doors. And, the Internet Marketing agency is happy it offers competitive pay, flexible pricing markups, and zero complicated fine print.
Five Simple Strategies to Effectively Grow Your Dental Practice
Findings ways to grow your dental practice? Check out these five strategies that can take your practice to new heights! Starting and growing your dental practice can be overwhelming, as well as exhilarating. It requires great skill to build up a business and taking it to new heights, especially when it is dental marketing where people are not at all interested in visiting a dentist until it becomes a necessity. Fortunately, we have brought you a variety of strategies that can help make a successful marketing plan. Don’t forget to read them all with a healthy smile! --> Strategies to grow your dental practice: Build up a powerful team: Whether you are thinking of expanding or acquire, you cannot do it alone. If you are already managing all the patients by yourself, then consider forming a team that can help you in counseling as well as in making big business decisions. More the brains greater the ideas! Your team may require some key players, such as: A financial advisor: A financial advisor can be a suitable person that can help you in managing finances by making a better financial plan that would make sure that you are clear on the returns and investments. A legal advisor: An advice from a legal expert can be very crucial in case of expansion and acquisition. Several dental associations throughout the world seek help from legal advisors to navigate them regarding any legal issues and questions. Trustful lending partners: It is always advised to keep your finances separate from the business finances. Whether a company needs debt consolidation , business loan, or working capital, they always need a trustful lending partner that understands their needs and industry. Marketing is the key: Marketing plays a crucial part in the growth of any business. You can start with small yet successful marketing plans such as email marketing, social media marketing and can go ahead with big plans such as advertisements and more. You can even launch a new website that can help you in the long run. Hopefully, we are blessed with a social world i.e., is the largest online platform to grow your business. You might have heard about Instagram, Facebook, Twitter, etc. They are recognized as a potential platform to connect with partners, clients and more. These three social media platforms are completely free of cost to join. Additionally, they are so easy to operate that even a layperson with a little bit of knowledge of computers can operate them. Simply visit their website and set up your account and take full advantage of their business-related services. Expansion is the necessity: If you have decided to grow your business by adding more pages to your portfolio, you can either start a new office or can acquire an existing one. Both of these ideas have their own pros and cons. Your well-qualified team can help you in detecting these pros and cons and making better strategies to overcome the risk factors associated with your new step. The acquisition offers you the benefit of purchasing a recognized establishment that already has an existing reputation, staff, cash flow, and patient base. In this, you can buy a part of shares of the business (typically 25% to 50%) and then acquire the whole establishment when the owner gets retired. Whereas starting a new dental practice from scratch provides you the freedom and allows you to mold everything according to your mindset and plan. However, this freedom can be costly than acquisition and requires great planning and effort. Upgrade your office: Dentist practice requires up to date facilities, types of equipment, and technology. Up to date, office and facilities have a direct impact on the patient base. Think about it precisely. You never want to seek a doctor that uses old technology and would always consult the one having high tech machinery and equipment. Additionally, you need to work on the outlook of your office and staff. Providing a clean and hygienic environment with efficient staff that not only looks good but knows how to behave well with patients turns out to be a plus point in the growth of your dentist practice. Polite behavior and homely environment improve the experience of the patient and will considerably improve the reputation of the establishment in the market. Maintain a good online reputation: In the world of surfing and searching, you need to maintain a positive online reputation. Whenever a person wants to take any facility or services, the first thing they do is, search about it on Google. Similarly, a lot of people would be searching for a good dentist online. Having a positive online reputation can help you a lot in the growth of your dentist practice. People usually make their minds regarding any establishment after reading the reviews, comments, and ratings from past patients. Therefore, it becomes very important to maintain a good reputation to attract new patients and to grow your dental practice. Poor ratings and reviews can potentially affect your patient base as no one wants to consult a dentist with negative comments and ratings. You can preferably ask your past and present patients to leave a review regarding their experience, or the least they can do is rate your practice and facilities online. Website development also plays a big role in maintaining an online reputation. A well-designed website is always praised and visited by millions of surfers that would love to take your services. So, work on your website and make it as presentable as much as you can. Add new features that are easy and takes lesser time. Make sure to add an online chat feature where the patients can directly chat with your team and book their appointments. So, these were the five strategies that can help you in the growth of your dentist practice. Whether you are planning or ready to grow your business, these strategies will be helpful to you in the long run. ...
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Best Guide for Google Ads Campaign Structure
Unlocking the full potential of your Google Ads campaign requires a comprehensive understanding of the Google Ads account structure. By mastering the intricacies of this structure, you can efficiently manage your campaigns, optimize your budget allocation, and keep your costs low. The Google Ads campaign structure consists of various key components and levels, each playing a crucial role in the success of your advertising efforts. Understanding the campaign structure is essential for keeping your ads relevant and maintaining a high Quality Score. Within the ads’ structure, you'll find features and settings that allow you to fine-tune your ads and target the right audience. By organizing your ads within these guidelines, you can effectively manage your campaigns, monitor their performance, and make data-driven decisions to enhance your results. With this A-to-Z visual guide to Google Ad structure, you'll gain a comprehensive understanding of how to optimize your campaigns. By following the tips and insights provided, you can make informed decisions, increase your ad relevance, and achieve the best possible outcomes for your advertising budget. So, let's dive into this guide and unlock the true potential of the Google Ads account structure for your ads! Why Do You Need to Structure Your Google Ads Campaign? Campaign structure within Google Ads refers to its components' systematic organization and arrangement, including campaigns, ad groups, keywords, and ads. This meticulous structuring empowers advertisers to exert precise control over the triggering, placement, and visibility of their advertisements. Similar to a flawlessly engineered vehicle, a well-structured account ensures a smooth and efficient advertising journey, mitigating the risk of unwanted mishaps and maximizing performance. A meticulous Google search campaign structure yields several key advantages: Relevance and Precision: A well-structured account ensures that your ads are precisely triggered by highly relevant searches to your target audience. By strategically aligning campaigns, ad groups, and keywords, you optimize the likelihood of your ads appearing in front of the right audience, at the right time, and in the right context. Enhanced Quality Scores: Quality Score, the measure of your alignment with Google's preferences, assumes paramount importance. A well-structured account with relevant ad groups and targeted keywords cultivates a favorable Quality Score, signifying Google's endorsement of your ads. A higher Quality Score translates into improved performance and more cost-effective advertising. Organizational Efficiency and Optimization: An intricately organized account empowers advertisers with the ability to navigate seamlessly through their campaigns, ad groups, and ads. This fosters an environment conducive to optimizing performance, making data-driven decisions, and adapting swiftly to changing market dynamics. A well-structured account serves as a compass, guiding advertisers toward continuous improvement and enhanced results. Key Components of a Google Ads Campaign The Google Ads hierarchy comprises several levels that form a structured framework for organizing and managing your advertising campaigns. Let's explore the hierarchical structure from top to bottom: Account: At the pinnacle of the hierarchy is the Google Ads account, which serves as the foundational level. It represents your overarching entity and contains all the information related to your business and payment details. Campaigns: Within the account, you create individual campaigns, each with a specific goal or objective. Campaigns are designed to focus on a particular advertising strategy, targeting method, or budget allocation. For instance, you may create separate campaigns for different product lines or geographic locations. Ad Groups: Underneath each campaign, you create ad groups. Ad groups act as containers for organizing your ads and related keywords. They typically have a common theme or relevance, allowing you to structure and target your advertising efforts more effectively. Keywords: Within each ad group, you define a set of keywords that are relevant to your products or services. These keywords determine when your ads will be triggered to appear on the search engine results page (SERP) when users search for specific terms. Well-chosen keywords play a crucial role in reaching your target audience. Ads: At the lowest level of the hierarchy are the individual ads. Within each ad group, you create compelling ad copy and visuals that entice users to click on your ads. Ads can take various formats, including text, images, videos, or responsive ads, depending on the advertising network and campaign type. Steps to Creating the Best Google Ads Campaign Structure Here is a quick step-by-step procedure on how to structure Google ads campaigns. Select an Optimal Account Structure Developing an effective account structure demands careful consideration. There is no singular formula for success, as different strategies can yield positive outcomes. Several proven approaches include: Website Structure Alignment: Analyze your website's organization, considering tabs or pages dedicated to distinct products or offerings. By mirroring this structure in your Google Ads account, you ensure coherence and relevance. Product/Service-based Structure: Reflect your website's product/service categorization in your account. For instance, if you sell tennis gear, create campaigns dedicated to tennis rackets, balls, clothing, etc. Establish ad groups based on brands or specific racket attributes within the tennis rackets campaign. Prioritize valuable offerings by allocating appropriate budget distribution. Location-based Structure: If location targeting is crucial, structure your account accordingly. For example, create campaigns targeting specific regions or cities where your business operates, such as a London campaign aimed at users within a defined radius of the city. While other tactics exist, meticulous planning is essential to ensure an easily manageable, trackable, and optimizable account structure. Visualize your campaigns and ad groups by mapping them out on paper or using spreadsheet tools. Conduct Thorough Keyword Research Randomly selecting keywords or relying on intuition is inadequate for building effective ad groups. Thorough keyword research is vital to identify relevant, non-competitive terms with optimal search volume and Quality Scores. Create an organized Excel document to record keywords for each ad group. Utilize tools like Google's Keyword Planner or WordStream's Keyword Tool to generate a list of relevant keywords. Start with a moderate number of keywords per ad group (around 10-20) to avoid overcrowding. Implement various match types and adjust bids accordingly. Structure Your First Campaign With your account structure and keyword list established, it's time to construct your initial campaign. Start with the highest-priority campaign and progressively work downwards. During this process, review and fine-tune campaign settings. Pay close attention to the following: Type: Opt for "Search Network Only" to focus solely on search ads, separate from display ads. Locations & Languages: Ensure accurate targeting settings aligned with your campaign's objectives. Bid Strategy: Manual bidding provides granular budget control compared to relying on Google Ads' automated bidding options. Default Bid & Budget: Set a comfortable maximum cost-per-click (CPC) for each keyword and determine a suitable daily budget aligned with your overall marketing budget. Create Ad Groups and Text Ads To activate your campaign effectively, compelling ads are essential. Begin by creating new ad groups, adhering to the structure defined earlier. Then, craft persuasive ad text using the following guidelines: Character Limit: Adhere to Google's character limits for headlines and descriptions. Customize the display URL path, while the final URL is automatically extracted. Relevance: Align your ad text with targeted keywords and landing page content to ensure consistency and appeal to your audience. Best Practices: Employ proven ad text strategies, such as incorporating numbers, utilizing periods to maximize headline visibility, capitalizing effectively, and more. Research industry best practices to enhance your ads' performance. Ad Approval Guidelines: Familiarize yourself with Google's ad disapproval reasons to avoid potential setbacks. Adhere to their guidelines for a seamless approval process. Landing Page Relevance: Ideally, create landing pages specific to each ad group to ensure alignment between ad text and the destination. Irrelevant landing pages can lead to high bounce rates and diminished results. Use Relevant Keywords To add relevant keywords to your ad group: In the ad group creation screen, locate the "Keywords" box. Add a short list of 10-20 keywords that are highly relevant to your ad text and landing page. By default, keywords are added with broad match. Use punctuation to specify match types: Use quotations for "phrase keywords." Enclose exact match keywords in brackets, like [exact match]. Use plus signs for modified broad match, like +specify +modified +broad. Broad keywords can be added as they are. To add more keywords later, go to the ad group's "Keywords" tab and click the red "+Keyword" button. Remember to save and continue to billing once you've finished creating your first ad group, ad text, and keyword list. Additional Ads and Settings Adjustments To optimize your ad group performance: To compare their performance, create one or two more ads in the same ad group. Make slight variations in wording or call-to-action to differentiate the ads. To create a new ad: Go to the "Campaigns" section of your Google Ads account. Select the ad group from the left sidebar. Navigate to the "Ads" tab and click "+Ad" to create a new text ad. Adjust ad settings: Go to campaign settings by selecting the campaign and clicking "Settings." Choose "Standard delivery" for the "Delivery method" to manage your budget effectively. Select indefinite rotation for "Ad delivery" to compare ad performance evenly. Google Ads Campaign Structure Examples Google search ad structures are multiple so as to suit different advertising goals and strategies. Here are a few examples of common Google ads structure examples: 1. Single Campaign with Multiple Ad Groups: Campaign: Overall campaign targeting a specific theme or product. Ad Groups: Different groups within the campaign targeting specific keywords or audiences. Example: Campaign: "Digital Marketing Services" with Ad Groups: "SEO Services," "PPC Services," "Social Media Marketing," etc. 2. Multiple Campaigns with Single Ad Group: Campaigns: Separate campaigns for different products, services, or target markets. Ad Group: Single ad group within each campaign targeting relevant keywords or audiences. Example: Campaign 1: "Product A" with Ad Group: "Product A Ad Group," Campaign 2: "Product B" with Ad Group: "Product B Ad Group." 3. Branding Campaign with Search and Display Ad Groups: Campaign: Branding-focused campaign to increase brand visibility. Search Ad Group: Targets specific brand-related keywords for text ads on search results pages. Display Ad Group: Targets relevant websites and placements with visual banner ads. Example: Campaign: "Brand Awareness" with Ad Group: "Brand Search" and "Brand Display." 4. Remarketing Campaign with Multiple Ad Groups: Campaign: Targets previous website visitors or specific customer segments. Ad Groups: Segmented groups targeting different audience segments or product interests. Example: Campaign: "Remarketing" with Ad Groups: "Abandoned Cart," "Past Customers," "Product X Interested." Location-based Campaign with Multiple Ad Groups: Campaign: Geographically targets specific locations. Ad Groups: Tailored ad groups for each targeted location. Example: Campaign: "Local Services" with Ad Groups: "City A," "City B," "City C." In Conclusion Having a well-organized Google Ads campaign structure is crucial for achieving optimal results in your advertising efforts. If you're looking for professional assistance in setting up and optimizing your Google Ads account structure, consider partnering with Saffron Edge. Get started today and unlock your full potential. Contact us now to discuss your requirements and boost your advertising success with a well-designed Google Ads account structure example ...
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Celebrated India's 75th Independence Day (Azadi Ka Amrit Mahotsav) with Pilk to Encourage a Healthy Lifestyle At Saffron Edge - #stayhealthy
This independence day Saffron Edge decided to make a contribution to nation-building. On this auspicious day, we collaborated with Pilk, a leading non-dairy milk manufacturer, to encourage a healthy lifestyle among today's youth. This is just a small step, but its impact will definitely pave a better future for India. It's a must-move after the two deadly Covid-19 waves and increasing rate of diseases. We all know how important health is. Even those who took their health lightly are now reading health magazines to change their lifestyle, eating habits, and diet plan to keep them away from hospitals. But one thing we all usually overlook, i.e., milk. We all know how important milk is, but when we hear news of unhygienic or mixing of other substances in milk, it really breaks our hearts. Even it raises the question of whether we should drink Milk or not. Not only this, but dairy milk is also not a good option for those who have lactose intolerance. All these reasons are now making people avoid milk. As a result, there are increasing cases of calcium and other essential deficiencies. Even you have seen many people avoiding dairy milk and looking for other alternatives. What's your stance on this? Read on; at the end, you can make a better decision about whether you should put a dairy-milk glass on your dining table. Saffron Edge Celebrated This "Azadi Ka Amrit Mahotsav" with a Healthy Initiative As India is all set to meet the World's standards on different parameters, one thing where we lack is health. A large-scale survey of Statista in 2019 reveals that 59% of Indian men and 70% of Indian women were unhealthy based on their lifestyle and diet. These stats reveal a lot more about Indians eating habits and diet plans. That's why we have decided to take a healthy initiative this Azadi Ka Amrit Mahotsav. We've planned to encourage a better alternative to dairy milk, i.e., plant-based milk. Why? Well, plant-based milk is far more nutritious and safe to drink than dairy milk. And it is also healthy for people with various medical conditions. You'll find a lot of plant-based milk these days, like Soy milk, Almond milk, Oat milk, etc. However, each has its own pros and cons. That's why it's indispensable to choose a better option for yourself. Collaborating with Pilk for This Special Occasion to Encourage Healthy Food In order to help you find a better alternative, we have done a little research. And our choice is Pilk. After knowing about their milk and its quality, we decided to encourage it. For this, we partnered with Pilk to celebrate 15th August 2022. Under this mission, Pilk has printed a special label with a Saffron logo on it to distribute among our team - Saffronities. We are very thankful to Pilk for joining and contributing to our mission to widespread the need for adopting a healthy lifestyle and eating habits. What Is Special About Pilk? Pilk is a leading plant-based milk manufacturer focusing on 3P - People, Planet, and Purpose. Since the market is flooded with lots of non-dairy milk, Pilk has tried to do something different. And added the goodness of different active ingredients in one bottle. Pilk is inscribed with a science-backed magical fusion of Oats, Cowpeas, and Moongs. This makes it extremely healthy. Why Is Pilk Good for Health? Here are some specifics and benefits of Pilk's Milk: 100% Dairy free India's 1st curdle-free plant milk Tasty Blended Protein Calcium Vitamins A, D B12 Gluten and lactose-free Cholesterol and preservatives free Zero added sugars Soy and nut free Suitable for people of all ages Distributing Pilk Among 'Saffronites.' We care for our employees. Here are the glimpses of our collaboration with Pilk. We have distributed a special labeled Pilk's milk among our employees - #saffronities to promote a healthy lifestyle. Opt for good health #healthysaffronitesinitiative #GoVegan #HealthyLeaving The Saffron family wishes you a very happy Independence day. Enjoy this day and take a pledge to make every possible step to improve your health. ...
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