How SEO Reselling And Partnership Trends Are Benefiting The Internet Marketing Industry
Jul 15, 2016
10 min read
SEO reseller programs are synonymous to affordability. A lot of digital marketing are complaining that local businesses just don’t have XX,XXX budget to invest into digital marketing. The upside of serving local and small businesses is that there are a ton of them out there.
The benefits of SEO reselling are not limited to only the client side but also to the agency, SEO reselling can be highly profitable. It can be as soaring as 500-1000% markups when delivering the final product to end-client.
For the marketing agencies the benefits do not end, here is the list:
Helps Building Stronger Relationships With Your Existing Clients
SEO reselling provides an avenue to the internet marketing agencies to further leverage your existing clientele without increasing your workload. Most reseller programs do not require much work on the reseller’s end. All that is required is a little bit of information to set up a white label platform.
A stronger relationship always solidifies your customer’s brand loyalty. After all, by offering SEO services, you showed you’re looking for and identified a problem your customers are most likely facing. That was not enough, you took steps and proposed some helpful action and a relevant solution to your customer’s needs.
SEO Reseller Programs Help The Marketing Agency Earn Extra Revenue
Headline get your attention? What business owners d not want to see some extra profit coming into their balance sheet. It’s one of those services that a client is inherently going to need whether your company offers them or not.
SEO reseller programs are an upcoming hot trends such that people all over the internet are searching for it. If SEO reseller wa not an option, then it was fully understandable not wanting to deal with the whole SEO side of web development and Search marketing.
That’s not it. You also run the risk of outright losing your clients when they go look for SEO somewhere else. What most of the popular SEO agencies do is that they provide one-stop-shop solution to their clients that includes web designing. If you do not want your customers to start being a little shaky about their loyalty, then you have to be the same guy that offers a package of services in one convenient package.
Agencies Are Able To Offer Additional Options To Cash-strapped Customers
Maybe your agency is already offering a fully-fledged marketing program, including service package of SEO, SMM, content marketing and web design. We all know that often lofty SEO cost could become pretty exclusive.
But there’s a whole general lot of businesses which can’t afford these premium services. They’re motivated and eager to spend their money on a top-tier solution, but just can’t quite budget it yet. If you care at all about these businesses, which by the way are many in number, you’ll definitely want them to avoid low-quality SEO services
If your company is in the business of providing web design solutions and want to try offering them an alternative fully-fledged SEO solutions, certain SEO resellers have concentrated their programs that provide affordable and high-quality SEO services. This allows agencies to earn some additional revenue from customers that previously might have been turned away at the door due to a slightly lower price-point than what you normally cater to.
Conclusion
As it is clearly evident, there are a number of benefits to adding an SEO reseller program to your service needs, and it’s no surprise that these programs are now springing up all over the world lately. It’s a win-win situation for both the client and the marketing agency that offers it. Clients are happy because such services are drivers of new business opportunities through their doors. And, the Internet Marketing agency is happy it offers competitive pay, flexible pricing markups, and zero complicated fine print.
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7 Secrets of Video SEO that you didn't know about
The idea of video marketing strategy isn't new, but it is in the increasing pace from last 4-5 years. The earlier video was a single piece of a marketing plan. However, if in the present time, you take a look over the video, it has become famous for the outreach as it is available on every platform. With the help of the videos, brands can increase their presence in the market. According to HubSpot, including video in your marketing campaign can increase the conversion rate by 80%. If you dig deeper into research, 83% of business says that video provides a good return on investment. Even if you wish to make your social game stronger, you can't neglect the power of the video. Research from Brightcove found that 53% of the consumer got engaged with the brand after viewing one of their videos on social media. 7 Secrets to getting higher SERPs ranking through video optimization. 1. Choose the Right Hosting Platform While choosing on which platform you want to host your video. First, ask yourself what you want from your video. Is it about generating leads or conversion or it's all about brand awareness or general thoughts of yours? If you want to put forward your brand awareness instead of the leads and conversion, then youtube and Vimeo is the go-to platforms. While hosting your video on these platforms, most of the traffic is received by them respectively. If you wish to generate more leads and conversion from your videos and focused on gaining on-site traffic, then exploring other platforms that support this feature is the way to go. 2. The Thumbnail image should be engaging Thumbnail is the first thing that searchers see when your video got indexed. Think thumbnail of a book cover or the homepage to your website. It's here where searchers will click to view the video. So it needs to be compelling, relevant and should look engaging. Video with the custom thumbnail receives a 30% more view rate. For instance, take a look from a thumbnail from a Moz video. Source: Moz "Your video thumbnail is more important than your title because it determines whether or not the people will click," says Phil from WordStream. 3. Give Attention to the Title and Description of the Video Title and meta description for videos are important as it is for the blogs. Before finalizing the title, make sure you thoroughly conduct the keywords research. This helps you target only those keywords that people are searching for. Taking this into account, generally, people think to use as many keywords in the title to gain ranking. Caution: don't make this mistake. Instead, ask yourself, "will you click on this title? Is it interesting?" 4. Make sure the landing page should be relevant to the video If you're thinking that optimizing your video is enough to gain ranking in SERPs, then think again. It is as important as optimizing the landing page, or the search engine won't bother to crawl it on the first page. Yes! It can be challenging to get organically ranked, but if you continue creating high-quality content and ensure SEO components are in place, then it's not that hard to gain ranking. 5. The video should be the focus of the first page In this fast running world, no one has a little extra to waste. Make sure you provide your content easily accessible to the searcher or the crawler. So that crawler and search don't have to hunt for it. If video is hidden, it naturally leads to low play rate because the people and the crawler, are unlikely to go out of their way to hunt or index the video. To avoid this, the video should be the focus of your page. So, it will become easily accessible to both the crawler or the people. 6. Don't embed the same video on multiple pages You are creating yourself as a competitor of yours by embedding your video on multiple pages. It doesn't make any sense to compete with yourself unless you are fighting yourself physically daily to achieve desired goals. If your page and video are both relevant to each other, then there is no point to embed your video to other pages. Source: Pixabay 7. Don't rely on SEO properly Lastly, don't just focus on SEO blindly. As constantly changing algorithms of Google makes SEO a bit more difficult for the co-op. If you wish to gain views on the video, you should also consider other factors as well. Likewise, you can opt for the PPC advertisement, social media boosting, which helps you to expand the reach of the video. To keep engaging with the viewers, your video should focus on the storyline rather than on the sales. People also appreciate a little bit of humor as well. You can use your video for educating the people. If you want a piece of knowledge about how you can make changes in your video to achieve a higher rank, feel free to contact us. ...
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Content Marketing Automation: The Only Guide You’ll Ever Need
According to a recent analysis by Demand Sage , a HubSpot analytics tool, about 80% of advertising efforts may be automated by the end of 2023. This trend toward automation is not limited to advertising. Marketing automation is becoming increasingly popular, with 58% of marketers already employing it in their marketing strategies. Although email marketing automation has become a popular strategy due to its simple and effective approach, there are still many opportunities for automation in content marketing. Automation tools and techniques enable marketers to enhance their processes, enhance productivity, and get better outcomes. This guide will explore the benefits, tools, and how to effectively automate your content marketing efforts. What is Content Marketing Automation? Content marketing automation uses software and technology to streamline and measure content marketing tasks and workflows. It involves using tools and platforms to handle repetitive content-related activities, from creation and distribution to analysis and optimization. The goal is to improve the efficiency, consistency, and effectiveness of content marketing efforts while freeing up time for more strategic and creative work. 7 Steps to Automate Your Content Marketing In today's fast-paced digital landscape, automating your content marketing can save time, improve efficiency, and drive better results. You can streamline processes, personalize content delivery, and optimize your marketing efforts by leveraging technology, especially marketing automation services. 1. Define Your Automation Goals Before implementing any automation tools, clearly outline what you want to achieve. Are you looking to save time, improve content consistency, or enhance lead nurturing? Defining objectives will assist you in making the right decisions regarding the automation solutions for your marketing automation content strategy. 2. Choose the Right Automation Tools Choose tools that support your goals and integrate well with your existing systems. Consider options for content planning, creation, distribution, and analytics. Popular choices include HubSpot, Mailchimp, and Hootsuite. 3. Automate Content Research and Ideation Use tools like Google Alerts or BuzzSumo to automatically track trending topics and keywords in your industry. This can help marketing automation specialists to fuel your content ideation process. 4. Streamline Content Creation While the core of content creation often requires a human touch, tools like Grammarly or Canva allow you to automate aspects like content formatting, image resizing, and basic editing. 5. Automate Content Distribution Set up systems to automatically share your content across various platforms. Use social media scheduling apps to post content and email marketing services to deliver newsletters. 6. Implement Lead Nurturing Workflows Create automated email sequences that deliver relevant content based on user behavior and preferences. This helps guide prospects through the buyer's journey. 7. Set Up Analytics and Reporting Use automation to gather data on content performance and generate regular reports. This allows you to quickly identify what's working and what needs improvement. Automating your content marketing can free up time, improve efficiency, and achieve better results. The Benefits of Content Marketing Automation A marketing automation content strategy can offer numerous advantages: 1. Time and Resource Savings Automation handles repetitive tasks, allowing your team to focus on high-value activities like strategy development and creative work. 2. Improved Consistency Automated processes ensure that content is created, published, and distributed consistently, maintaining a steady brand presence through marketing content automation. 3. Personalization With the correct data and tools, you can automate the delivery of personalized content experiences at scale, which can help you create a personalized marketing automation strategy. 4. Better Lead Management Automation helps track and nurture leads more effectively, improving conversion rates and customer retention. 4 Types of Content Marketing Automation Tools 1. Workflow Management Tools These platforms help streamline content production processes, from ideation to publication. They often include features for task assignments, editorial calendars, and collaboration. 2. Social Media Automation Tools These tools allow you to pre-schedule your posts, track the level of interaction, and evaluate the results of your activity on several social networks simultaneously. 3. Email Marketing Automation Platforms like Mailchimp offer features to segment audiences, personalize content, and trigger emails based on user behavior. 4. Analytics and Reporting Tools These solutions automate data collection and reporting, providing insights into content performance, audience behavior, and ROI for your marketing content automation efforts. Best content marketing automation tools When it comes to content marketing automation tools, there's a range of options catering to various needs: HubSpot offers various services, including list building, email management, lead tracking and scoring, and lead segmentation. Eloqua focuses on lead management, providing targeting and segmentation, sales enablement, web marketing, and measurement. Marketo is Known for its sales intelligence and excels in lead targeting, scoring, and nurturing. Pardot's features include email marketing automation, lead generation and management, ROI reporting, and aligning sales and marketing goals. Autopilot provides sales management, allows for split testing and third-party integrations, and offers extensive tracking. InBoundio A specialized inbound marketing software that includes functions like social media and email management, lead nurturing and management, and analytics. Act-On is Ideal for lead nurturing and scoring, list management, and conducting A/B testing. Drawbacks of Content Marketing Automation While content automation marketing offers many benefits, it's important to be aware of potential drawbacks: Predictability Marketing automation can minimize human errors and improve your content marketing strategy by examining customer data and monitoring user actions. Still, if excessively relied upon, it may also become too predictable. If your content strategy consistently revolves around releasing similar automated content at specific times of the day, your audience might become too accustomed to it. Instead of being eager to see new updates, they might completely ignore you. Impersonality Despite advancements in AI technology and machine learning, content automation marketing can sometimes make your marketing campaigns seem overly calculated. Let your brand’s voice and principles stand out, and tailor your content marketing to demonstrate to your audience that you genuinely care. Spam Search engines like Google can flag content produced with automation software as spam. If you are not carefully reviewing, your content could be repetitive and duplicated, and your website can also appear forced and spammy to gain more backlinks. The ROI of Content Marketing Automation Measuring the ROI of content marketing automation is essential for maximizing its effectiveness and justifying the investment. By leveraging the right automation technology, you can significantly extend the reach of your content, gain deeper insights, and refine your strategy for even greater impact. The outcome? Content marketing is more efficient and delivers a more substantial return on investment, an unbeatable combination for any business. Marketing automation is one of the most efficient ways to increase the ROI of content. It provides a clear way to demonstrate the value of your content marketing efforts, which can lead to increased support for your initiatives. Nearly half of agencies use their automation platforms to measure and prove ROI. To boost conversion rates, collect richer lead data, and drive sales, it is important to view automation as more than a time-saving tool or a way to automate content production. While many businesses began by automating emails and social media, the potential of today’s automation tools goes far beyond these initial steps. Think of automation as a sophisticated, AI-powered system that can be fully integrated into your SaaS marketing strategy. When used effectively, SaaS marketing automation can unlock your desired ROI, making your content marketing more impactful and rewarding. Conclusion Focusing on content automation marketing can significantly grow your audience with less effort. Content marketing enables you to capture, nurture, and maintain your audience, while automation makes it possible. Regularly posting good content can save time, enhance customer experience, and turn many prospects into customers. Are you ready to take your content marketing to the next level with automation? At Saffron Edge, we specialize in developing tailored content marketing automation strategies that drive results. ...
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Deciphering the content marketing flywheel dynamics for SaaS businesses
The content marketing flywheel emerges as a powerful paradigm in the dynamic area of SaaS marketing, proposing a cyclical technique for creating connections and momentum through meaningful content. The concept is divided into four key stages: Adopt, Adore, Advocate, and Activate. This article digs into each step, examining the corresponding content kinds, key KPIs, and overall goals. Organizations may expedite the buyer's experience, increase client retention, and nurture long-term success by adeptly embracing and implementing the SaaS content marketing flywheel which helps in saas growth strategies. This comprehensive strategy captures the essence of a developing marketing landscape, equipping organizations to prosper in the industry's ever-changing dynamics. Adopt Stage: The critical "Adopt" stage of the SaaS content marketing flywheel is purposefully intended to attract target customer profiles and drive engagement. This phase incorporates a technical SEO specialist's skills to optimize content for search engines, including rigorous keyword research for increased exposure. Blog entries, videos, and social media material of various forms are created to appeal to the target demographic. In the Adopt stage, critical metrics, like saas ltv calculation, determine success, including tracking of website and organic traffic, page views, time on page, and conversion rates. These metrics give useful information about the efficacy of content in grabbing audience attention and eliciting desired behaviors. The implementation of robust technical SEO for b2b saas strategies and semantic saas seo strategies and the creation of valuable, relevant content becomes instrumental in laying the foundation for a compelling customer journey. Saffron Edge, one of the best SEO Saas companies can help you in strategizing for the same. As businesses prioritize this Adopt phase, they position themselves strategically in the market, ensuring that their content not only attracts but also resonates with potential customers. The meticulous orchestration of SEO techniques and content creation sets the stage for a seamless transition into subsequent stages, marking the initiation of a dynamic and customer-centric flywheel. Adore Stage: Once the audience has been effectively recruited, the key "Adore" stage takes center stage in the SaaS content marketing flywheel. This phase emphasizes client retention and engagement, recognizing the immense significance of developing long-term connections. Personalized content and unique offers are at the core of the Adore stage, working as catalysts in cultivating ties with the audience. Personalized emails, engaging webinars, interactive material, and loyalty programs are all used during the Adore stage to strengthen the brand-customer connection. These efforts go beyond transactional contacts, seeking to provide clients with a memorable and personalized experience. Approximately 93% of customers engage in repeat purchases when dealing with companies that provide outstanding customer service. Customer retention rate, which provides insight into the percentage of customers that continue to use the SaaS product over time, is an important metric at this point. Tracking attrition, repeat purchases, and customer satisfaction surveys all help to determine the efficacy of various engagement techniques. The Adore stage is about more than simply customer retention; it aims to create a genuine relationship that converts pleased consumers into brand supporters. Having the best saas website designs by Saffron Edge can help in conversion Businesses may secure the sustainability of client connections by prioritizing personalized interaction and unique services. This also lays the framework for the succeeding stages of the content marketing flywheel. Advocate Stage: Within the SaaS content marketing flywheel, pleased clients go from the Adore stage to the powerful "Advocate" stage. Here, the strategy emphasis switches to using the powerful force of consumer advocacy to generate organic development. Businesses aggressively encourage satisfied consumers to share their great experiences via a wide range of content channels. According to research conducted by HubSpot, 81% of consumers place more trust in recommendations from family and friends compared to endorsements from companies. This includes persuasive case studies, glowing testimonials, user-generated content, and smart alliances with industry leaders. These collaborative activities help to boost the brand's narrative by offering real and favorable customer satisfaction reports. During the Advocate stage, key metrics like the Net Promoter Score (NPS) and social media engagement emerge as critical markers of the brand's resonance and outreach. All these key metrics can be measured from your saas dashboard to help you in saas reporting. The Advocate stage is about capitalizing on the power of word-of-mouth marketing, not merely presenting delighted consumers. Businesses create a loyal client base that becomes a powerful driving force for growing the brand's impact by converting consumers into brand champions. This organic growth, fuelled by real customer endorsements, is a critical milestone in the SaaS content marketing flywheel, consolidating the brand's reputation and broadening its industry reach. Thereby, incorporating saas lead gen strategies into your content marketing strategy. Activate Stage: The "Activate" stage of the SaaS content marketing flywheel is deliberately intended to harness the momentum accumulated by engaged clients, driving the organization into a world of sustainable development. At this point, the emphasis shifts to using current customer excitement as a driving force to produce leads and recommendations.You cannot deny that having SaaS branding in place along with a converting website can help in better conversions giving your business a high brand recall from your consumers. Having your brand on SaaS review websites like Capterra and G2 can help you in having more credibility. The Activate stage conducts a symphony of customized activities, such as unique promotions, precision-targeted marketing, collaborative efforts, and the dissemination of thought leadership material. These multiple techniques act as catalysts, ensuring that the marketing flywheel continues to spin. During this phase, key performance measures include free trial sign-ups, activation rates, conversion rates from trial to paid subscriptions, and the expansion of income streams through upsell and cross-sell initiatives. The Activate stage prioritizes product-led growth, which not only capitalizes on the existing client base but also strategically positions the product or service to attract new customers. Conclusion: The SaaS content marketing flywheel offers a holistic approach to customer engagement, from initial attraction to sustained growth. Each stage plays a vital role, and metrics guide businesses in assessing effectiveness and making data-driven decisions. As companies embrace this model, they position themselves to optimize the SaaS customer journey, maximize retention, and drive revenue. Having saas popular products like Hubspot for saas automation can help you in saving time and streamlining your processes. The flywheel isn't just a strategy; it's a dynamic framework that propels businesses toward lasting success in the competitive realm of SaaS marketing, defining what is a SaaS business and how it operates within the market. ...
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