How Social Media Propels Your Content Marketing Efforts
Jan 21, 2016
10 min read
Social Media Marketing is one thing and Content Marketing is another thing on its own. These two independent marketing vices are both essential for business growth and good marketing results. If you must know, a good number of amateur marketers tend to mix up the concept behind these two.
Social Media is not ascertained to be a blessing to the average man, but also to businesses, its establishment and growth. The impact social networks have on lives is seemingly enormous that once you’re able to neglect it, your competitors will jump on that opportunity like hungry lions hence taking advantage.
The next few lines were developed to help enlighten you on Social Media, and how it can effective it can work if expressly incorporated into content marketing.
Social Media Increases brand awareness
Social media is not only alone meant for chatting and doing other private discussions or hosting a group conversation. It is more productive than seen beyond the typical human imagination. Social media, if integrated into content marketing would a whole lot of good. Most especially in the promotion of products and services by a brand.
Supports In Customer Outsourcing
Social media platforms helps content marketing in reaching the customers. Inbound Marketing contents can be described in brief and incorporated into social media platforms, this helps customers to link back the main contents should they find it interesting. Depending on the nature of business a person runs, he can effectively customize his social media accounts to fall in line. Inbound Marketing tools such as Web Sign-Up forms should be integrated effectively into social media accounts, to generate subscribers. 
Latest Marketing Trends
With the incessant changes in modern day business, shifting your marketing strategies into adjustment is a suggested idea. Business owners can achieve a lot more by tapping into the advantageous social media platforms, pushing business products and services on it. And having an insight into marketing updates as to know when it's time to close-up or open-up on a deal. Since it is a place where activities and business concept are being discussed on a daily basis.
Helps SEO works
Search Engine Optimization has content marketing as a top priority. As a content marketer, incorporating social media marketing practices into your strategies will be of greater effect. Inbound links (AKA backlinks) is often considered helpful in website promotion endeavors, this is because search engines often use them to award ranking for a site. And social media platforms are the best for sharing your contents as to get quality backlinks.
Helps in Visitor Retention
Search engines will indefinitely downgrade your website if it attracts the wrong visitors. it automatically assumes that such website is doing SEO works the wrong way.
With adequate incorporation of social media into content marketing, visitors will stay glued to your business. You will be able to retain them, update them on trends, and after all, have a decreased bounce rate. 
Let's envision that you have posted your article on Facebook. Commonly, you incorporate a feature, brief summary and a photograph or video. You then incorporate a connection to your web page which contains the full article.
You can make certain that whoever visits your page through the link is hoping to read through the article. All things considered, guests who get through that connection are unrealistic to have a high ricochet rate. The same applies to content posted on other online networking stages. Fundamentally, social networking can help in Visitor retention, and eventually enhances your content marketing.
Why Should You Leverage AI Algorithms for Personalized Offers and Recommendations?
Being a business owner, it will always disappoint you when your shoppers do not convert. It generally happens when they don't get what they are looking for. You might need to understand that one of the critical factors that drive conversion and customer satisfaction is relevance - the relevancy of suggested products and services. It leads marketers and retailers, especially online businesses, to broaden their spectrum and shift towards advanced strategies that enhance segmentation and personalization, and leveraging AI Algorithms is one of them. Today, the majority of the companies have enabled AI (Artificial Intelligence) and machine learning tools to automate things and offer relevant content to users. According to Statista, 70% of European and North American decision-makers in online commerce believed that AI could help them with personalization in 2021. With the proper utilization of AI, you can deliver a personalized experience to your customers at the right time and improve customer engagement. Suppose you are a marketer or thinking of stepping into the e-commerce world. In that case. In that case, this blog could help you understand the significance of AI and machine learning algorithms in enhancing the customized experience for your customers. So, please fasten your seat belts and get ready to experience this exciting journey of AI and its features in personalizing marketing! The Future is Personalized Content Whether it's Spotify or Netflix, be it Amazon or McDonald's, we all are surrounded by personalized experiences everywhere, every day. And that's why these brands have attained a position that everyone admires. However, like these names, customers expect the same level of personalization from all the global businesses. Investing in customized content helps in building customer relationships and enhancing brand loyalty. 91% of consumers prefer to shop with the brands that provide personalized offers and recommendations to them, as per a survey report by Accenture. And why not, especially when you show your consumers what they want to see when you offer the things they want to buy and suggest to them the options they can choose from. All these things make your customers happy, and happy customers are crucial, as they don't just buy, but they also promote your brand. Always remember, there's one thing that speaks louder than your brand's objectives, ad campaigns, and marketing strategies, and that's the voice of your customers. But doesn't it boggle your mind why personalization is crucial in satisfying customer expectations? Well, here are some statistics to show that and to make you understand the negative consequences of lacking personalization: Lack of personalized content frustrates your users. Yes, that's right. As per a survey report by the Association of Customer Loyalty, 74% of customers get frustrated when they don't find the website content personalized. According to a report by Infosys, 59% of the respondents believe that personalization has a profound impact on their shopping decisions. No personalization means lower customer engagement. If your brand does not offer personalized recommendations, you are more likely to lose customer engagement. According to a report by Invesp, 56% of online customers return to a website that recommends relevant and personalized products. Lack of personalization can make the customers leave your brand. Well, that's something serious. As per a research report by Accenture, 33% of the consumers ended their relationship with brands that lacked personalization. Your consumers can say goodbye if you are still using poor personalization tactics. It's not just about customizing the user experiencing but customizing it using the right tactics to get the desired results. According to the analytics data shared by Smart Insights, 63% of customers stop exploring and purchasing products from brands that use poor personalizing strategies. It is probably clear to you how not prioritizing and developing custom experience can drive you towards the risk of getting left behind. Therefore, customer personalization is essential to build a personal connection between your brand and the customers. Wait a minute, you read about the importance of personalization in customer experience, but do you know what customer personalization is? Or are you just caught up in the buzz about what your brand needs and what you are missing, even when you are not sure what it is? Don't worry if you are in the "not having an exact idea" camp; the following sections will guide you through the idea of customer personalization and how AI algorithms can help you in it. What's Customer Personalization? Have you heard about a "one-to-many" relationship? It is a kind of relationship in which one entity of the first group can interact with many of the second group, but vice versa is not true. An entity of the second group can only interact with a single entity of the former group. Confusing, right? No worries, let's understand it through a simple example. A person can own multiple pets, but each one of those pets will have only one owner. Well, customer personalization also works somewhat in that way. When you send mass emails to your customers and clients, customer personalization makes sure that all of your customers get an email that feels unique to them. For instance, assume an email blast sent to all your customers with their respective first names. Now, with personalization, you analyze your shoppers' behavior, interests, and requirements and show them the right digital content that satisfies their expectations. It helps brands improve customer engagement, make them valuable, and ultimately results in sales and productive growth. Customer personalization blurs the idea of marketing. It turns out to assist the users in getting the suitable options, best offers, and recommendations based on their habits and taste. You can look at the example of Starbucks' mobile app to understand the significance of personalization in boosting sales. The company released their application that combines their loyalty programs with personalization, with which the customers can fully customize, pre-order, and take away their drinks from any location. The consumers feel it is helpful, and their interest in the app is easily visible through the results. Presently, the Starbucks mobile app drives approximately 22% of all the US sales for the company. The Combine Power of AI Algorithms and Customer Personalization Consider the image available above. What do you understand from it? Just a robotic hand-holding (or offering) a customized cocktail drink, right? Do you get any idea after seeing it? You might have already understood its significance. However, let's discuss the concept behind it anyway. Suppose you own a club and know some customers frequently visit your place and order the same drink every time. Now, imagine how good it would be if you could record their preferences and when the next time they visit, they could get their drink even before they order it. Well, it would be hard luck for you if they have recently changed their preferences (which generally does not occur). However, if the stars are in your favor, it can make your customers extremely joyful that someone cares for them. Now, the question is, how would you record the taste and preferences of all your customers. Well, that's when AI and machine learning algorithm will do their job. With the right AI approach, you can record a large quantity of data, gain insights from it, and predict all your customers' wants and preferences. It would also help you predict what product your customers want or what content would interest them. The robotic hand in the above picture is also AI-enabled and works the same way. It made a personalized drink based on the customer's usual choice and taste, probably making them happy. How does AI work in Personalizing the Content, Offers, and Recommendations for the Users? AI algorithms in personalization work based on a customer's past experiences with a brand. Let's understand this through Netflix's AI and machine learning approaches to deliver a personalized experience to all its users. If you are a Netflix user, you can recall when you first registered your account on the OTT platform. It asks for your top 3 preferences of movies or shows that you would like to watch. Netflix will recommend other options that you would probably want to watch based on your choices. Not just this, when you finish a movie, the platform will recommend you some other options under the category "Because you watched that, you might like to watch this…." So, ever wondered how Netflix does that? Well, it's all the magic of AI. It records your preferences and tries to deliver you the same personalized experience the next time you open your app. According to Todd Yellin, VP (Product) of Netflix, the brand runs almost 250 A/B tests every year, each one of them offering two unique versions of experience to users to see their engagement and reaction over them. Moreover, in 2014, Netflix used approximately 76,897 "altgenres" to figure out what show or movie it should suggest to all its users, not just to customize their experience but to make them return for more. Similarly, the eCommerce platforms, such as Amazon, derive the users' data by analyzing their online browsing habits, search history, interests, social media posts, and much more. With AI tools and machine learning algorithms, this massive amount of data is processed in microseconds. Every time they visit, a relevant and personalized experience is delivered to each unique user. Let's get an idea about this through some different features of real-time personalizations using AI and machine learning. Personalized Marketing and Recommendation Have you ever searched for a specific clothing item on Google and got surprised when the same thing is recommended on Amazon as well? Well, that's what AI does. It follows you throughout the internet by analyzing your browsing history and shopping behavior and pops out every time to make you purchase that product. The companies will offer you personalized offers and discounts, such as free delivery or a discount coupon code under the "Only for you" category to lure you into buying it. Amazon has been a leader in this area by developing an algorithm that has proven effective in customizing product recommendations since 2000! Personalized Messaging It has proved to be one of the most efficient ways to grab your attention with the help of push notifications, personalized emails, and text messages. Enabling AI and machine learning in this area will help you analyze the users' device usage and behavior to learn about their interests and daily activities. With this, you can sit back and relax while your system sends the refined and most customized content to your target audience at the right time of the day. These notifications can be anything from discount coupons to best offers, everything with the ultimate aim of grabbing your customers' attention. Zomato can be a great example of the proper use of personalized messaging. The company shares the most personalized form of in-app and device notifications to make the users click on it. Remember, the more customized a message is, the more likely it will grab the customers' attention. According to a study, 90% of marketers who use personalization in email marketing increase open and CTRs. Personalized Timing Now, this is something different and challenging to achieve when personalization, but not impossible eventually. You can show personalized messages and content to your customers, but not everyone shares the same daily routine. Even a specific individual does not follow the same daily pattern or activities. However, AI and machine learning algorithms help customize the content delivery time based on previous engagements and shopping behavior. In addition, the system can also analyze the specific days or months in which a particular customer usually shop. For example, in India, people wait for "Diwali Sale" or "Great Indian Sale" on Amazon in the hope of getting better prices and discounts on the products. Similarly, in the US, people look forward to the "Black Friday Sale" to get the best deals on their favorite products. Notifying your customers during these days with personalized offers and recommendations can remind them to visit your online store and shop. Take Away Marissa Mayer, former President and CEO at Yahoo!, once said, "To me, the future is personalization." Indeed, it is, and you can easily see it every day, everywhere. Today, when every business is striving hard to lead in the digital world, integrating personalization into your marketing strategies can be a plus point. As per the latest report by SmarterHQ, 80% of regular buyers only purchase from brands that personalize the shopping experience for them. Moreover, 86% of marketers have observed a measurable growth in their business outcomes after running personalization campaigns. However, customer personalization is not as easy as it looks, and you have already seen this through this blog. But, thanks to AI and machine learning algorithms, personalization becomes more automated and effective. Since the future of the online retail market would be more personalized, it is crucial to enhance customer experience and engagement, and personalization could be the key. Therefore, by having a professional and skillful marketing agency by your side, you can retain your customers through personalization and can always be their favorite. ...
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A Comprehensive Guide to Understanding SaaS Sales
SaaS sales meaning, a game changer in the software sector, transforms organizations with scalable and adaptable solutions. The crux of SaaS success is its sales approach, which significantly focuses on Saas conversion rate and saas growth strategies. This comprehensive study delves into the complexities of SaaS sales, revealing its essence, distinct characteristics, several sales strategies, obstacles, pay systems, and critical KPIs. The guide looks into the developmental stages of a SaaS firm, providing specific suggestions for efficient SaaS selling while also putting light on critical insights in the ever-changing environment of this dynamic market. Adopting the holistic nature of SaaS sales, including a robust SaaS go-to-market strategy, is critical for firms aiming for long-term success in the competitive world of Software-as-a-Service. Understanding SaaS Sales SaaS Sales Defined: At its core, SaaS sales meaning is the process of selling internet-based software. Unlike traditional software installations, SaaS products are hosted on servers, allowing users to access them over the Internet. This guide emphasizes the high level of customer service and attention required in SaaS sales, making consultative selling a favored tactic. Key Differences in Selling SaaS: Selling SaaS products differs significantly from other products or services. SaaS solutions are often more expensive due to external development and ongoing support. This necessitates a unique approach, emphasizing consultative selling, relationship management, and recognizing the ongoing nature of the sales cycle. Tips for Successful SaaS Selling Understand Your Product: To implement an effective SaaS sales strategy, knowing your popular saas products inside and out is crucial. Sales personnel should devote time to learning about the product's features, advantages, and distinction from rivals. Effective communication with colleagues and asking appropriate questions help to achieve a full knowledge. Demonstrating the SaaS solution in action: whether live or recorded, may be an effective sales technique for saas branding. During quick demos, demonstrate capabilities, answer questions, and emphasize value to increase the likelihood of client involvement. Maximize Free Trial Periods: Providing free trial periods enables potential clients to test the product firsthand. Check-in calls provide clients with direction and assistance during the trial period, ensuring that they get the most out of their experience and potentially converting them. Look for Upselling possibilities: Identify possibilities to offer more items or services after the original transaction. Offering discounts for extended contracts or introducing supplementary products helps to retain customers and make more income. Use a CRM System: A CRM system is essential for managing and monitoring leads during SaaS sales cycles. Implementing a CRM system as part of your saas lead gen strategy enables effective organization and tracking of customer interactions. Integrating marketing automation solutions improves productivity and speeds up the sales process. SaaS Sales Models 1. Self-Serve Model: In the self-serve model, sales activities are minimal, and marketing takes a central role in revenue generation. This approach is suitable for SaaS companies with lower-priced products and a target audience capable of managing the process independently. Leveraging saas reviews can build credibility and trust among potential customers, facilitating a seamless and autonomous user experience. 2. Transactional Model: The transactional model involves efficient, high-volume sales and support operations. Inside sales representatives, supported by online content and automation, work to convert qualified leads. This model is common for more expensive products with higher customer expectations. Implementing effective saas reporting and SaaS dashboards mechanisms can enhance the transparency and accountability in transactions, providing valuable insights for both customers and the sales team. 3. Enterprise Model: Designed for B2B enterprise sales, the enterprise model caters to mid-to-large enterprises with complex offerings. Territory sales representatives, supported by marketing and sales engineering resources, focus on building relationships with a narrow set of target prospects. In this model, a comprehensive Saas marketing plan template guides the creation of tailored content, thought leadership pieces, and targeted events that align with the longer sales cycles characteristic of enterprise deals. The template helps orchestrate a strategic and coordinated approach to engaging and nurturing key accounts. The Three Stages of a SaaS Business Startup: During the conception period of a SaaS firm, the major focus is on developing a marketable product and presenting it to market. Startups in the SaaS space have the problem of creating a distinct brand identity in a competitive environment. Intense efforts are being made to produce new products and launch effective marketing campaigns in order to attract new clients. The primary goal is to build a solid basis for future growth by developing a product that matches market demands and expectations. Hypergrowth: The Hypergrowth stage is characterized by fast expansion and represents higher customer acceptance of the SaaS solution. While this phase provides tremendous potential, it also requires tackling technological issues and growing the underlying infrastructure, including considerations for SaaS website design. Challenges arise with handling increased data quantities, extending bandwidth, and guaranteeing a consistent user experience in the face of increased demand. Investments in technology capabilities become critical for maintaining and exploiting the growing momentum. Businesses must negotiate the complexities associated with increased user engagement in order to improve both operational efficiency and user happiness. Stability: The Stability stage marks the culmination of sustained effort and strategic decisions, where the focus shifts from rapid expansion to achieving consistent profitability and user growth. Ongoing customer acquisition and retention become paramount, demanding a holistic approach to business operations. Stability does not imply stagnation; instead, it signifies a balanced state where the company refines strategies, optimizes operations, and enhances the overall customer experience. SaaS enterprises strive for revenue predictability, seeking to solidify their position in the market by establishing a foundation of operational efficiency and sustained customer satisfaction, all while considering factors like saas ltv calculation for long-term success. Essential SaaS Sales Metrics Tracking key metrics is essential for evaluating the success of SaaS sales efforts: Churn Rate: Churn Rate is a critical metric that reveals the percentage of customers who discontinue using a SaaS product over a specific period. It serves as a key indicator of customer satisfaction levels and the effectiveness of the product in meeting user needs. A high churn rate suggests potential issues, such as dissatisfaction, and prompts businesses to analyze and address the factors contributing to customer attrition. Reducing churn is vital for sustaining long-term success, emphasizing the importance of continuous improvement, customer support, and product enhancements to meet evolving user expectations. Customer Acquisition Cost (CAC): Customer Acquisition Cost (CAC) is a financial metric that quantifies the total expenses incurred in acquiring a new customer. It encompasses various costs associated with marketing and sales efforts, providing insights into the efficiency and cost-effectiveness of customer acquisition strategies. Monitoring CAC is crucial for ensuring that the cost of acquiring customers does not exceed the revenue generated from them. By analyzing CAC alongside customer lifetime value (CLTV), businesses can make informed decisions about resource allocation, refining marketing strategies, and optimizing sales processes to enhance overall profitability. Monthly Recurring Revenue (MRR): Monthly Recurring Revenue (MRR) is a key financial metric for SaaS businesses, representing the predictable and recurring revenue generated from subscription-based services on a monthly basis. It excludes one-time payments and provides a clear picture of the company's regular income stream. MRR is instrumental in forecasting future revenue and aiding in financial planning and decision-making. Businesses can track MRR to assess the impact of customer acquisition, churn, and upsell strategies on overall revenue, allowing for strategic adjustments to optimize growth and sustainability. Customer Lifetime Value (CLTV): Customer Lifetime Value (CLTV) is a comprehensive metric that calculates the total value a customer brings to the company throughout the entire business relationship. It considers factors such as recurring purchases, upsells, and referrals. CLTV guides strategic decisions on customer retention and acquisition spending, helping businesses determine the appropriate investment in acquiring and retaining customers for sustainable profitability. Understanding CLTV enables companies to tailor their marketing and customer retention strategies, ensuring that the cost of acquiring a customer aligns with the long-term value they contribute to the business. In addition, staying updated on industry trends like best SaaS website designs and exploring saas affiliate marketing can enhance online presence and expand the customer base through strategic partnerships. Integrating these aspects contributes to sustained growth in the competitive SaaS landscape. SaaS Sales Process: Techniques for Success Mastering the SaaS sales process requires a strategic approach. Sales representatives should be prepared to handle technical questions, call for backup when needed, persistently pursue prospects, nurture leads through email drip campaigns, provide timely and personalized support during free trial periods, and identify upselling opportunities to enhance customer relationships. Landing Your First SaaS Sales Role For individuals aspiring to enter the SaaS sales field, the guide provides insights based on experience and background: For Those with Sales Experience Outside of SaaS: Learn about the SaaS industry, understand its unique aspects, and apply acquired sales skills to secure a role. For Those Without Sales Experience: Explore sales training programs, consider paid internships, or leverage personal networks to gain entry-level SaaS sales experience. SaaS Sales Models: A Visual Perspective Visualizing the SaaS sales models is essential for understanding and improving the sales process. Lucid Chart, a visual collaboration platform, can aid in creating visual representations of customer journey maps, process flowcharts, email flows, go-to-market plans, and other visuals to enhance comprehension. Conclusion: To summarize, thriving in SaaS sales is a complicated path that requires a thorough grasp of product subtleties, efficient sales methods, and important metrics tracking. To successfully navigate the volatile SaaS environment, firms must take a comprehensive approach that prioritizes client value while being nimble. As the industry advances, the key to long-term success is continual adaptability and a dedication to providing outstanding value to clients. Mastering the art of SaaS sales is more than a goal; it's a continuous process of refinement and invention in response to the ever-changing needs of this competitive industry. ...
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Are The Video Content on Your Law Website strategized Correctly?
As the digital marketing landscape evolves, most (if not all) businesses are getting a wider opportunity to attract, engage, convert, and retain their target audience into a loyal base of customers. New trends arising regularly is resulting in brands aggressively competing to create more captivating and shareable content. While many trends come and go, take, certain trends or practices prevail which helps businesses market themselves successfully One such trend is video marketing, which takes visual content to one step ahead in devising a strategy to engage the target audience better. From it being a secondary marketing tool for communication with consumers to marketers, eventually realizing the significance of incorporating video in their marketing campaigns, they have become the prime focus of the marketing tactics and how! Do you know how much content is being consumed via video, and what is the scope of it? If given a choice between text and video, over 72% would prefer knowing further about the products and services through a video. Per Brightcove’s Video Marketing Survey, 23% of people, that includes 30% of the millennials are interested in products and services that have a video accompanied by a link to guide them towards the purchase further. What keeps 66% of millennials engaged in a brand is the video on their social feed. Source Speaking of the scope of video marketing, per The State of Video marketing 2018, 83% of marketers consider video as a potent tool for enhancing brand awareness and driving potential customers to their websites. If we look at how the marketing sector plans to invest in growing their base with videos, then IAB Video Ad Spend Study suggests there has been an escalation of 53% since 2016, and there has been an escalation of 34% from 2017 in the number of business planning to utilize video as a marketing tool. How can it benefit your legal marketing website? Every industry at the moment is looking for ways to leverage video adequately to escalate their growth and profit, and the legal sector is no exception here. Albeit slowly, but the video is becoming one of the most prominent legal marketing trends in 2019. But before we divulge into the benefits of video marketing to the legal industry, let me ask you a question: Have you got a website for your legal practice? If no, then that should be your primary goal and the first step towards marketing your proficiency to the qualified audience. Remember only hire a team of certified professionals to ensure that your website is designed and developed aligning your goals and objectives with what your target audience is looking for. Having said that, allow me to shed some light on the benefits of incorporating video in your legal marketing strategies: Increase visibility: With Google giving preference to the website with high-quality video over those that don't have one, it is only profitable to create video content as your website will be placed at the top of the SERP, preferably. This will help your website rank better in the organic search results, enhancing visibility from the client seeking legal services. Bolsters client engagement: Engagement is one of the biggest challenges that legal practice s faces while marketing themselves online. Since videos provide vital information about the services being offered in those seconds or minutes, it is a more engaging tool than any other visual marketing technique being implemented at the moment. The kind of impact i.e., trust and connection that is forged by the videos, cannot build by printed images or texts. If done right, with an easy going yet insightful content with a format that can be easily comprehended by the audience. Screen potential clients: An adequately created video will better help those searching on the web understand the field in which your proffer legal help. Take, for instance; you are a personal injury lawyer who has created videos about the significance and why your firm stands out of the crowd in ensuring justice is brought to the victim. Now, these videos will help decrease the number of unnecessary call to your office that ends up with, "No Sir, we do not provide criminal defense/divorce/will and estate service.". Hence videos will only bring qualified candidates to your doorstep. Increase time on the page: While all it takes is a scroll to skim through the words or images on the website, having a video, on the other hand, requires one to convenience=citrate and listen to what is being proffered. This will significantly increase the time spent by the visitors on the landing page. Videos will help you connect and stick with the potential clients who might reach out to hire your legal service. Maximize return on investment: A professional video of attorney profile, firm introduction, or practice area videos has the potential to deliver a powerful impact on the client's mind at an emotional level. The next time they will think of legal service, your name will instantly come to their mind because of what part of your legal service has stuck with them. Now that you are well acquainted with the benefits of utilizing video content to expand your reach and boost your profitability; let's discuss some tips that can substantiate the success of your video marketing strategy: Educate the clients: You will have a lot of information to share regarding a specific legal sector, and your potential clients will have numerous questions regarding the same. Why not use a video to create a question and answer session, wherein you can resolve general queries of the potential clients? You can also use a live video streaming app for talking live with your clients and answer their general queries. This will build your authority, and you will be seen as an expert in the respective area of practice. Incorporate webinars: Webinars have been gaining quick popularity in the community and should be leveraged by your legal practice to strengthen the authority online. Upload copy of webinar on youtube, export the presentation to PDF and upload it on leading presentation platform for maximum visibility. Talk to your audience: Remember, you are reaching out to your audience through video marketing and talking to them. Address the audience as the first person using you and not them. This will help change viewers perspective of you and your practice. This will help increase engagement with your content. Upload it on social media platforms: There are a plethora of social media platforms with millions and billions of users. You need to determine the efficacy of each in bringing traffic and engagement to your practice's website and accordingly upload the video on Facebook, Twitter, Youtube, etc. Furthermore, make it a point to advertise and promote these videos on your LinkedIn company and personal profile to boost overall engagement. Embed your video to the website: First impression matter and when this is being said in context with the site, it is how your homepage looks. Embedding video (introduction, welcome, attorney profile) to your homepage will give the potential clients a better insight into your legal practice, establishing a connection stronger than the text. Be consistent: Consistency is the key to mastery, and in the case of online marketing, the authority. Post educational videos consistently periodically. Look for the keyword being targeted by the competitors and used frequently by the target audience in their searches to create video content that will deliver more strategically. Consistency will help build trust, authority, and give you expert status in the respective field. Mistakes that you should avoid while using video as a marketing tool: Making lengthy videos: While it is understandable that you, as a lawyer, must have a lot of legal information pertaining to your field, to share with the potential clients, this doesn't mean that you have to. There is a difference between educating and being boring. You do not want to be the latter, so stay straightforward, keep the message clear and video short. Not using SEO for your video: Not using SEO techniques to enhance the visibility of your video and practice's work can hamper the impact of your efforts. Link a relevant post with the video, add a description, tags to your video to ensure they appear in the search results, add schema markup so that Google can include you in the search results, etc. Wrong placement of CTA and links: The attention span of online users, which as per the Microsoft 2015 report, is shorter than that of a goldfish, which is not a surprise since we have a lot of content on the internet to consume. Why would you risk placing the most critical information just anywhere or not provide a proper call to action? Provide a clear call to action which clients can easily find. Also, make sure to keep the vital information, in the beginning, to better educate your target audience about the video and york legal practice. As mentioned above, the legal sector might be slow in catching up with the latest marketing trend, considering the nature of their job, but once they do, they will be able to forge and foster long term strategic relationship with the clients. ...
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