How to Create a Profitable Amazon Marketing Strategy for 2022

As the world is going digital each day, people are already in awe of all the benefits related to Digital marketing. Talking about the key features that make it worth it for the business owners, everyone would agree that Search engine optimization (SEO) has created a difference for them. After witnessing the wrath of the covid-19 wave, even those established business owners who were already making good profits with the traditional ways have shifted to the online landscape. That’s why they need more advanced SEO services has been on an all-time high. This demand is undoubtedly justified because SEO proves to be a massively beneficial tool for these DTC businesses. It improves the visibility of a website, but it also proves to be a cost-effective tool for business owners. Let’s discuss some key reasons that probably make SEO the most sought-after digital marketing tool of the new age. Source: Unsplash Organic search matters Gone were the days when paid marketing tools or fake ads would get customers to your doorstep. As technology evolves day by day, Google is also streamlining its efforts to provide maximum to its customers. And that’s why organic search is the new tool that can broadcast your brand in the best way possible. The ranking of a website improves if more and more users visit it. And just for the information, Google owns a large portion of the internet compared to its competitors. So if your website is organically welcoming more and more visitors, Google will try to improve the ranking. And that’s where SEO tools will help.Search engines contribute a pivotal amount in improving the ranking of any website, and that’s why SEO tools are a much-needed asset for any DTC business owner. Source: Unsplash SEO is excellent for your Brand’s reputation The key objective is to create a good, profitable website for a business's services or products. SEO plays an essential role in establishing it. An informative website that provides a clean and effective user experience to the customers is ideal for building credibility and trust. To achieve all of that, one has to create digital strategies that are spot on. But a lot more needs to be considered when it comes to improving the online reputation. Some key aspects like: Organic natural links User’s behavior on the website The signals provided by the machines Content of the page On-page optimization elements These factors also play a significant role in establishing a reputation, ensuring top results and profits. SEO helps the consumer Search engine optimization provides a blueprint to a business owner about the customers' critical requirements. The stats associated with SEO, be it an elaborated report or word form, signal users’ intent, and behavior. One can achieve it in a variety of ways like: Search query data Google analytics SERP stats Artificial intelligence insights All these collectively support a business owner in seeking a clear vision about what a customer needs. Keeping a check over these reports regularly and making viable changes in the strategy based on these reports can help a business owner in plenty of ways. User experience matters Have you ever walked into a store or shop that doesn’t seem to be welcoming from the outside? Well, we indeed doubt that. The reputation of a brand depends upon the way they market it. A well-lit shop with an attractive paint job will likely have more customers than a usual store. The same concept gets followed in the digital marketing landscape. User experience is an important aspect to be considered and needs the same amount of importance. To achieve the right amount of organic rankings and that boost in visibility, one should focus primarily on improving the user experience factor of their website. Google empowers the customers with some insanely helpful tools to find out about the customer’s experience. Local SEO is also helpful With the new boost in the digital marketing world, the contribution of Local SEO strategy cannot be ignored at any cost. Local SEO proves to play a pivotal role in the growth of small and medium-sized businesses. Source: Unsplash The key objective of Local SEO is to improve and optimize the local digital objects and properties of a website that helps a customer find out things easily. We are certainly familiar with the fact that people would always prefer a local brand rather than a global one. That’s why doing Local SEO and optimization that focuses on towns, spaces, regions, cities of a local area allows a brand to attract more and more customers from a local level. SEO strategy comes with backlinks and local citation strategies that help optimize the website's content. The key features that can help in elevating the local SEO part of a website are: Improving Google My Business listing. Preparing for an efficient Knowledge plan. Updating the social media profile A lot of customers out there also rely on Google reviews. So the best way to increase the brand's reputation and boost profits is through Local SEO. Sales can improve with the help of SEO Research also plays a key role when it comes to focusing on the right strategy to increase sales. As the whole industry is aware that market trends keep on changing with each passing day, a business owner should also emphasize improving the research part of the website as well. Taking the help of the right kind of SEO tactics, pitching the customers with good deals, unique products, and rapid deliveries are some of the key features that can attract many customers to your end. It improves the billing cycle for a business owner, which easily reflects on the profits. If a brand wants to achieve that ground-breaking success in a field, it should increase its visibility. SEO practices keep on evolving The fun fact about Search engine optimization is that it keeps on evolving. As technology is growing with each passing day, the strategy to improve the rankings of websites should also be improved. Internet is a vast pool of knowledge where everyone can access almost everything. So your competitors can also implement the same strategy that you’ve applied on your website and increase their rankings over Google. That’s why SEO tools need to be viably applied over the website and require constant monitoring by the authorities. These things associated with a website play a significant role in Google rankings. SEO improves your Internet understanding The new digital world of websites and emailers is simpler on the outside but supremely complex from the inside. Amidst this ever-changing and ever-evolving environment associated with the World Wide Web, a business owner should know the simple working of the internet.SEO tools come to the rescue to enable the customers with the same. Essential SEO tools, SEO tactics, and performance analytics are critical factors that help a website owner understand the fundamental principles of the internet. Knowing everything related to the internet, local SEO, business comparisons, etc., proves to be an asset for building the future of DTC brands. Using SEO is a cost-effective approach If you view SEO as a marketing cost or a marketing tool, you should think again. Search engine optimization provides that brand reputation to your website that it deserves, along with helping you reach those business milestones that used to be your dream. So rather than considering it as a marketing tool, you should take it as a business investment. Implementing the right strategy on your website would yield fruitful DTC benefits in the future. The investment that a business owner invests turns out to be negligible regarding the benefits that a business gets with it. SEO supports public relations Everyone associated with the digital marketing industry has witnessed the potential of public relations. A company should have a progressive strategy to improve the SEO and PR practices to increase the visibility of its brand. A user usually trusts that brand with the right kind of popularity on the internet. A celebrity face or celebrity-featuring ads can also help, but key SEO tactics prove to be a critical aspect of the brand’s awareness. SEO is a long-term thing If you’re a business owner and want to implement an SEO strategy in your business, you should be well-versed with one thing: Search engine optimization is a long-term strategy. Implementing the right kind of SEO strategy is a viable thing, but it takes a certain amount of time for the changes to be reflected. The website visibility over the internet improves with time and exemplary efforts. Positive Google reviews, constant orders, effective public strategy are some of the key features that can help in improving the awareness about the brand and its visibility over the internet. If a business owner wants to broadcast his DTC brand to the world in the best way possible out there, they need the right kind of SEO strategy. Saffron Edge is a renowned name in the SEO fraternity in exhibiting a brand’s positive image over the internet. So what are you waiting for? Click here to elevate your brand’s visibility today. ...

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Web design, what comes in your mind when you hear this word? Attractive, eye-catching, captivating or coming straight on point something that can hold your audience. There’s a lot to talk about the aspects of web designing. You will hear different things from different individuals. A ton of things to talk, but still not enough. Time to ask yourself, do you find your website attractive? If the answer is a ‘no’ then it’s time to face the truth and do something. “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”  –Milton Glaser What gives a web design the ‘wow’ effect? Every year new trends come up, generating the need for new design. Well, here are 8 different design aspect you should be looking for: Large, responsive images A lot of text can be boring, a lot images can do the same. But a significant ratio of both can grab the attention you need. Use of large and responsive images can add to the beauty of the website, in addition a bit of text can do wonders. Giant Product Images It's important to have images of your product. No matter how much descriptive your text is, but the job of an image is done by an image.Use large product images that give all the detailing. if need be, highlight all the necessary details within the image. Card Design With the rise of new picture based platforms like Pinterest, designers and marketers equally fascinated with cards. Individual cards help distribute information in a visual way so the visitors can easily consume bite-sized pieces of content without being overwhelmed. Short Product or Feature Videos Use autoplay videos in the background which can tell a story. Short videos of your product rather than writing tons of words to describe it. Using videos can make user experience achieve a new heights. Keep in mind videos should be descriptive, detailed and good. About us and Contact Info A short, precise and purely detailed page describing your company. Answering all the question like, where are you located, what are your services and how they can find you, Answer all these and your website is running ahead of its competitors. A page dedicated at contact info of all the important contact person in the company can be a good thing to look for. Search An additional search button to help the users who are facing difficulties. When you know your needs, it gets annoying to go through all the unnecessary stuff again and again. ‘Better we skip the page and look somewhere else’ this might be your user’s words. SO consider adding a search option. Informational Footer Instead of using the header for the important details, use the footer. This is a trending new way, used by most of the websites these days. Make the footer useful and simple. Couple of buttons or link style design, the footer should connect with the website design. ...

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Businesses often use automation to reduce the time spent on repetitive tasks that can lead to mistakes. This is also key to making customers happier. Customer Experience Automation (CXA) helps companies improve their customer service with tools like AI chatbots or automated emails. With CXA, businesses can communicate better with potential and current customers, ensuring their needs are met smoothly from start to finish and making each interaction more personal. Transforming customer experience with AI and automation has many other benefits. This guide will give you a clear understanding of customer experience automation, why it matters, how it's used, and what might happen with it in the future. What is Customer Experience Automation? Customer Experience Automation uses technology, processes, and strategies to automate and optimize the customer journey across various touchpoints. It involves leveraging automation tools to deliver personalized, relevant, and consistent interactions with customers throughout their entire experience with a brand. CXA helps businesses automatically manage customer interactions from start to finish, making communication faster and more personal. For example, when a customer requests a query, an AI-powered chatbot can instantly provide relevant information or escalate the issue to a human agent. This improves customer satisfaction and frees human resources to focus on more complex tasks. It reduces the need for staff to handle everyday customer exchanges by allowing technology to do most of the work. Thus, it streamlines operations and enhances efficiency, which are vital aspects of marketing automation services. Who Benefits from Customer Experience Automation? Customer experience automation benefits various industries and departments, driving operational excellence and delivering superior customer experiences. Here’s how different sectors can benefit: Retail Retailers can enhance the shopping journey using automated personalized recommendations and omnichannel experiences. This leads to higher sales and stronger customer loyalty. Banking and Finance Automated account management, chatbots for customer support, and fraud detection systems help financial institutions improve efficiency and security. Healthcare CX automation streamlines patient engagement, appointment scheduling, and telemedicine solutions in healthcare, ultimately improving patient satisfaction. E-commerce E-commerce platforms benefit from automated order processing, shipping notifications, and personalized marketing campaigns, which boost sales and customer retention rates. Customer Service The use of automated chatbots, self-service portals, and ticketing systems helps customer service teams better manage inquiries, thus increasing the rate of issue resolution and customer satisfaction. Marketing Marketing teams can use automation to optimize email marketing automation campaigns, lead scoring, and social media management, driving better engagement and conversions. Sales Automated lead generation and CRM integration allow sales teams to focus on high-value activities, improving closing rates. IT IT departments benefit from automated service management, network monitoring, and cybersecurity solutions, ensuring system reliability and security. Operations Automated inventory management and supply chain optimization improve operational efficiency and reduce costs. Customer Experience Automation vs. Customer Relationship Management While CX automation and Customer Relationship Management (CRM) systems aim to improve customer interactions, their approach and focus differ. CX Automation primarily focuses on automating and optimizing customer interactions in real-time. It uses artificial intelligence and machine learning to provide customized solutions, quick responses, and a better customer experience. CX automation tools are designed to interact with customers across various touchpoints, including chatbots, email, social media, and voice assistants. CRM systems, on the other hand, gather and examine interactions and data related to customers across their entire lifecycle. They help businesses build and maintain customer relationships by tracking interactions, managing sales pipelines, and providing insights into customer behavior. While CRMs are essential for managing customer data, they don’t typically offer the real-time interaction capabilities of CXA tools. Platforms like Salesforce, HubSpot, and Zoho are frequently considered top choices by businesses looking to streamline their customer relationship management and marketing efforts when choosing the best CRM and marketing automation tools. Customer Experience Automation vs. Marketing Automation Marketing automation and CX automation are closely related but serve different purposes within a business. Marketing Automation focuses on automating marketing tasks such as email campaigns, social media posts, and lead generation. It makes it easier for businesses to target the right audience by eliminating the need for manual work and using customer information to send relevant messages. CX Automation goes beyond marketing to encompass the entire customer journey. It automates interactions at every touchpoint, ensuring a seamless and personalized customer experience. While marketing automation is a subset of CX automation, the latter covers a broader scope, including customer service, sales, and operational processes. To summarize, marketing automation is crucial to a broader CX automation strategy. While marketing automation focuses on customer acquisition and engagement, CX automation ensures that every interaction, from the first touchpoint to post-purchase support, is optimized and personalized. Want to reduce your CAC to half? Book a strategy call Different Ways to Use CX Automation Businesses can implement CX automation to enhance their customer experience in numerous ways. Here are some key strategies: Automated Customer Support Implement the use of artificial intelligence in the form of chatbots and virtual assistants to offer 24/7 support. These tools can handle common queries, troubleshoot issues, and escalate complex problems to human agents when necessary. Personalized Marketing Implement AI-driven algorithms to offer personalized product recommendations and targeted marketing messages. This will enhance customer engagement and drive higher conversion rates. Automated Feedback Collection Automate the process of gathering customer feedback through surveys and reviews. This will help businesses quickly realize where they are weak and adapt to the situation. Voice Assistants Integrate voice assistants into customer interactions, allowing users to access information and services hands-free. This is especially applicable in the retail, healthcare, and hospitality sectors. Self-Service Portals Design web-based applications that allow customers to search for solutions to common issues check the status of their orders, or handle their accounts independently. Proactive Engagement Use automation to anticipate customer needs and engage proactively. For example, send reminders or offers based on a customer’s behavior or past interactions. Omnichannel Support Ensure that your CX automation strategy is omnichannel, allowing customers to switch seamlessly between different platforms and devices while maintaining a consistent experience. Top 3 Customer Experience Automation Platform Marketing automation platforms like the ones stated below help organizations create effective strategies to drive customer engagement. Hiring a marketing automation specialist is crucial for implementing these strategies. Salesforce Customer 360: Salesforce offers a Customer 360 platform that integrates customer data across various channels to deliver personalized experiences and automate customer interactions. HubSpot: HubSpot's customer experience automation platform provides marketing, sales, and customer service automation tools to create seamless customer journeys and enhance engagement. Zendesk: Zendesk's customer experience automation platform includes features for automating customer support processes, managing interactions across channels, and delivering personalized experiences to users. These tools assist in optimizing marketing campaigns for improved lead nurturing automation & upselling to current customers. A data-driven marketing automation strategy can help efficiently design, execute, and analyze these campaigns. Best Customer Experience Automation Examples Several businesses across various industries have successfully implemented CX automation to enhance their customer experience. Here are some of the best examples: Personalized Recommendations Netflix: One of the most recognized examples of personalized recommendations, Netflix uses AI and machine learning algorithms to analyze a user’s viewing history and preferences. Based on this data, Netflix suggests movies and shows that align with the user’s interests, creating a tailored viewing experience. Amazon: Another leader in personalization, Amazon leverages AI to offer product recommendations based on previous purchases and browsing history. This approach enhances the shopping experience and drives higher conversion rates. Starbucks: Starbucks has an application that allows customers to receive offers based on their previous orders and choices. This level of personalization encourages repeat purchases and strengthens customer loyalty. Chatbots and Virtual Assistants Siri and Google Assistant: These virtual assistants have become integral in offering hands-free assistance to users, from setting reminders to answering complex questions, enhancing user convenience and satisfaction. Voice Assistance Domino’s Pizza: Domino’s has adopted voice assistants in its ordering system, where customers can order food using voice without opening a mobile application. This not only speeds up the ordering process but also enhances customer convenience. The Future of Customer Experience Automation AI will become globally prominent, particularly in improving how businesses handle customer service. By automating customer experience, AI will enable quicker and more efficient service. DTC and SaaS marketing automation tools can be implemented to enhance customer support in this fast-paced era to improve the customer experience. These tools can help in various ways, such as implementing chatbots to provide immediate assistance, virtual assistants to address customer queries, voice help for smoother interactions, and personalized suggestions to enhance the overall experience. With the help of AI-powered automation, businesses can ensure speedy and dependable customer support, thus meeting the demands of today's customers. Hence, the use of AI in customer support is expected to grow as it leads to better customer outcomes. Conclusion CX automation is about using technology to better engage with customers. It makes services personalized and smooth, benefiting many industries by making things more efficient, satisfying customers, and helping businesses stand out in their markets. Take your automation customer experience to the next level with Saffron Edge. Contact us today to learn how we can help you transform customer interactions and drive growth. ...

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