How To Get Your Business On The Top Of Google Search? (Updated)
Feb 04, 2020
Feb 04, 2020
10 min read
10 min read
Table of contents
- The Latest SEO Trends That Can Help You Rank Higher In 2021
- 1. Align Your Website For Voice Search.
- 2. Utilize Schema to Markup Your HTML.
- 3. Optimize Your Site Performance And Speed.
- 4. Tap Into Artificial Intelligence.
- 5. You Must Enhance Your Mobile Pages
- 6. How To Use Google Trends For SEO? Create A Knowledge Base!
- 7. Enhance Your Technical SEO Practices
- Takeaways
Almost every business that exists over the internet may have tried their best to rank their websites high on search engine page results. Companies try to align their website with the latest trends and implement the best SEO practices to achieve the best outcomes. Search Engine Optimization has been one of the most crucial aspects of organic search marketing. Every online business owner or marketer would look forward to implementing the latest SEO trends as old SEO techniques or strategies may become ineffective in driving good results.
Alt tag - how to get your business on the top of google
As we know, Google is the world’s biggest search engine; it generates more than 80% of desktop search traffic. According to a recent study, the search engine giant engulfs a market share of 95.45%. Hence, a slight shift in the Google search algorithm can drive a significant change in your website rankings. But why does Google modify its search algorithm? Every year, there is a change in the browsing patterns and search behavior; therefore, Google evolves to maximize the user search experience.
As the use of search engines changes, the Google search algorithm changes. Over the past few years, we have seen an immense rise in the mobile-first approach. Due to this, websites focused on producing mobile-friendly, easy-to-navigate, and highly accessible websites on a diverse range of mobile devices. While no expert can predict what you should concentrate on for the next year, you can always consider the trends that may dominate the SEO strategies in 2021. Here are the top SEO trends that you must consider to rank your website higher on Google SERPs.
The Latest SEO Trends That Can Help You Rank Higher In 2021
Here are the top SEO trends that can help your website succeed in 2021. You can follow these tips to enhance and improve your content as well as your website strategy.
1. Align Your Website For Voice Search.
Voice search has made its place over the internet quite seamlessly. With products like Google’s Assistant, Siri, Alexa, etc., voice technology has become very popular. Hence, you can consider implementing voice search strategies that can enhance your SEO efforts. Voice search tactics and SEO strategies are quite different from each other.
Voice search involves a natural flow of language and considerably longer. To align your website with the latest voice search strategies you need to optimize your content for long-tail keywords.
Source:
2. Utilize Schema to Markup Your HTML.
What is schema? It is the structured data that helps search engines understand your website’s intent clearly. Therefore, you can use Schema markup, which can enhance your website’s visibility on Search Engine Result Pages.
You can add markups to your website posts or use tools that can analyze, test, and enhance your schema data. You can also use some dedicated plugins that can help you improve your overall SEO functionality. You can also review Google’s structured data guidelines as it offers various reports in its webmaster tool.
3. Optimize Your Site Performance And Speed.
Website speed optimization is something that marketers often discuss; however, it’s crucial to regularly check the loading speed, especially when you want to improve your website rankings. Today we see Google taking account of a website’s page speed for mobile devices. Why? Because of the growing popularity of mobile search and browsing. Hence, minimizing the load speed time should be your primary concern. You must include critical strategies like implementing a caching solution to enhance your website speed.
4. Tap Into Artificial Intelligence.
The growth of Artificial Intelligence is enormous, and it is pretty evident. The global market for artificial intelligence is expected to reach $327.5 billion. The growing popularity of intuitive AI-based tools and technologies may have a crucial role in determining SEO trends. Did you know even Google uses Artificial Intelligence to enhance customer experiences over the internet? Multiple machine-learning-based bots can help you improve your Google Search results.
These tools analyze tons of web pages; search engines use them to provide more relevant results for search queries. Today, numerous SEO tools utilize Machine Learning; these tools are experiencing a growth in popularity as they help marketers enhance SEO. The analytics provided by these tools can convert unorganized data into clear insights. These insights can help you figure out patterns that you can consider to improve your SEO game plan.
5. You Must Enhance Your Mobile Pages
With Google’s mobile-first index, Google ranks web pages based on their designed version for mobiles. If your website performs excellently on a desktop but fails to impress visitors on a smartphone, then it may affect your SEO rankings. Due to this reason, you must optimize your website for mobile devices; today, marketers need to spend more time optimizing their websites for mobile. They must ensure that their web pages are responsive, fast, and usable across all devices.
Regardless of the screen size of the mobile device, web pages must perform well in all types of situations. If you have designed a few elements of your website that work well on your desktop, you need to ensure that the same level of intuitiveness is maintained over mobile devices. If there are random pop-ups on your website, they’ll interfere with the experience a user will have on their smartphone. To avoid such issues, you must test your website on multiple devices.
6. How To Use Google Trends For SEO? Create A Knowledge Base!
Having an intrinsic knowledge base can help you create an effective customer service and content strategy. When you have an excellent knowledge base, your users can access it to resolve their queries. However, creating a knowledge base has SEO benefits too. You can offer a diverse knowledge base to your customers that contain quality content. Make sure that they are keyword-rich; valuable keywords enhance your content's performance on search engines.
Did you know that 92% of the customers feel the urge to switch to a different company if they witness poor customer service? Having a knowledge base can help you in offering two significant benefits. You can deliver rich content along with premium customer service. Bonus tip: you can cover the topics while using optimized keywords. It will help you in enhancing your knowledge base.
7. Enhance Your Technical SEO Practices
There are two critical aspects of technical SEO that include the speed of your pages and mobile friendliness. But there’s another pretty important aspect. To enhance your technical SEO, you must also focus on improving your site security. Nowadays, Google demands websites to register themselves with HTTPS. It notifies Google that the website is secured. There are few additional elements that you must take care of:
- Website architecture: When a website is designed logically, the search engines can crawl easily over the pages, crawlers can seamlessly index your pages, enhancing your website rankings.
- Snippets: This sort of markup puts additional information on your web pages. It will help your web pages to stand out in search results.
- Duplication: Search engines can negatively affect your website if you re-use the content or the exact text repeatedly.
Takeaways
With these latest SEO trends, your business can enhance its SEO strategies which can help you to rank your website high on Google SERPs. You must consider new algorithm updates and ensure that your website complies with these strategies. If you are looking for data-driven, strategic SEO tactics, Saffron Edge can help you develop and implement its expertise with the latest SEO trends. Contact us today to know more about how we can help.
Navigating the SEO Horizon in 2024: A Forecast of Trends
Step into the latest update from Saffron Edge, your reliable ally in the realm of digital marketing. In this article we will delve into the dynamic world of Search Engine Optimization (SEO), providing insights and foresights to equip you for the imminent shifts with our 2024 SEO predictions. Why SEO? SEO (Search Engine Optimization) is key for improving your website's visibility on search engines like Google. In 2024, the importance of SEO is at an all-time high. Search engines, especially Google, are the go-to for online information. As per a report, 53% of all website traffic comes from organic searches. SEO Predictions: Google SGE Google Search Generative Experience (SGE) is set to reshape SEO in 2024, using advanced Generative AI for personalized, conversational search results. To optimize for SGE: 1. Understand audience search intent 2. Use conversational keywords 3. Prioritize high-quality, original content 4. Optimize website UX for speed and mobile 5. Implement Schema markup for context Backlinks In 2024, building backlinks remains crucial for online success. High-quality backlinks from authoritative sites enhance your site's trust and authority. These links signal to search engines that your content is valuable. To achieve this: 1. Create Shareable Content: Develop content that adds value and is naturally shareable. This attracts organic backlinks and boosts your site's visibility. 2. Engage in Guest Blogging: Collaborate with reputable sites in your industry through guest blogging. This showcases your expertise and earns valuable backlinks, strengthening your online presence. AI Content The role of Artificial Intelligence in content creation will expand. Leverage AI tools for content generation but balance it with human creativity to maintain authenticity and resonance. Parasite SEO Parasite SEO strategically uses influential external websites to boost search engine rankings by hosting and promoting content. This approach quickly generates traffic and secures higher rankings, particularly for competitive search terms. It is gaining attention in 2024 as a secret weapon for growth, with experts attesting to its effectiveness. Parasite SEO is crucial for optimizing online visibility and staying competitive within search engine optimization. Smooth User Experience Google's 2024 SEO focuses on user experience, Optimizing mobile performance with responsive design, prioritizing quick loading, and minimizing disruptive pop-ups. Invest in straightforward navigation and prominent call-to-actions for an impactful and satisfying user journey. EAT E-A-T, or Expertise, Authoritativeness, and Trustworthiness, remains pivotal in Google's content evaluation. It will remain crucial for SEO in 2024. To increase your E-A-T score: 1. Establish a strong brand identity in your niche 2. Create content showcasing expertise and cite reputable sources 3. Seek high-quality backlinks from authoritative websites 4. Aligning with these principles will improve visibility, credibility, and authority, contributing to a positive user experience Semantic SEO - Pillar Pages As we enter 2024, the dominance of pillar pages and long-form content in your SEO strategy persists. These detailed and expansive pieces dig deep into topics and solidify your website's authority. To optimize your SEO strategy: 1. Develop extensive content that thoroughly explores your subject 2. Utilize pillar pages to provide structure and enhance organization 3. Effective interlinking of related articles From the CEO’s Desk Stay ahead in 2024 by embracing emerging SEO trends: leverage AI, prioritize UX, build authoritative backlinks, and understand search engine algorithms. Success comes from blending these strategies seamlessly. Remember, mastering SEO takes time and patience. As you walk through this journey, explore our blog, "Saas Trends To Watch Out For In 2024," for insights that will elevate your online presence. Prioritize these SEO fundamentals for your business to stand out in the competition. ...
read more
10 Demand Generation Ideas That Work
Mastering successful demand creation is critical for acquiring and maintaining clients in today's dynamic and competitive company market. This article will provide a treasure of 10 tried-and-true demand-generation strategies that have been rigorously handpicked to improve your marketing strategy and move your sales funnel forward. We investigate novel approaches designed to engage your audience on their terms and build a reservoir of top-tier leads, ranging from SaaS seo checklist to strategic SaaS influencer collaborations. Join us on this fascinating trip as we uncover the keys to reaching your audience exactly where they are, assuring a consistent stream of high-quality leads that will certainly support the development and longevity of your brand. Once you've determined which demand generation strategy is most effective, you may intensify your efforts and focus on the concepts yielding the superior leads you sought. It's a little more difficult to meet consumers where they are if they aren't always in one spot, but a good demand generation plan still meets them there. This blog has 10 demand generation strategies, including a focus on demand generation metrics, SaaS landing page optimization, and SaaS SEO techniques, all of which are intended to meet your users where they are, where they are going, and where they are going after that. Together, we can increase MRR for your SaaS company, highlight your product or service, and give your sales and marketing staff the exposure they deserve. 1. SEO Content Marketing The launch of a powerful demand generation campaign begins with the strategic SaaS keyword research and integration of SEO and content marketing, especially in the context of a SaaS (Software as a Service) content marketing strategy. Increase your brand's exposure and authority by creating captivating, keyword-rich content that speaks to your target audience's demands and pain points in the SaaS industry. Accept the successful model by industry experts like Saffron Edge, whose excellent SEO methods, particularly in the context of saas content marketing strategy, catapulted them to dominant rankings for key industry phrases. By methodically matching your SaaS content with your audience's interests, you not only answer their worries but also build your company as an industry influencer in the competitive SaaS landscape. This synergy between SEO and content marketing, tailored for the unique challenges and interests of the SaaS market, increases your online visibility and guarantees that your brand stands out among the digital noise. This approach is crucial for attracting your target audience within the SaaS space and creating a solid basis for long-term demand generation success in the ever-evolving world of software services. 2. Lead Magnets Unleash the power of lead magnets to pique the curiosity of potential consumers. Create attractive, specialized offerings, such as instructive pamphlets or detailed ebooks, that will easily resonate with your target demographic. Drawing inspiration from our success with gated content for the SaaS metrics toolkit, it is clear that this time-tested demand-generation strategy is a lead-generation powerhouse. By deliberately limiting important materials, such as exclusive guides or webinars on SaaS email marketing strategies, you engage your audience and establish your business as a trustworthy source of knowledge in the field. These magnets act as a bridge, tempting potential clients to provide their information freely in return for useful insights, resulting in a mutually beneficial partnership. Adopt the art of lead magnets to attract attention and start a genuine connection that accelerates your demand generation efforts to new heights. 3. Chatbots Bring in chatbots to increase user engagement and improve your lead creation process. Integrate chatbots into your website to provide real-time service, qualify leads, and track client problem areas. Whisbi's exemplary chatbot exemplifies the flawless integration between technology and demand development. These intelligent bots improve user experience by giving immediate assistance and play an important role in lead qualifying, ensuring that your sales force concentrates on the most promising prospects. Embrace the revolutionary potential of chatbots to build a responsive and engaging environment in which user inquiries are swiftly answered and useful data is easily obtained, considerably contributing to the success of your demand-generation plan. SaaS Influencer Marketing To enhance your influencer-driven demand generation approach, consider partnering with top SaaS marketing agencies. These agencies often have a deep understanding of the SaaS industry and can provide valuable insights and strategies to amplify your brand further. Look for agencies with a proven track record of success working with SaaS companies and can tailor their approach to align with your specific goals and target audience. Collaborating with such agencies can bring additional expertise to your marketing efforts. They can assist in crafting compelling campaigns, optimizing your messaging, and ensuring that your brand resonates effectively across various platforms. The combination of thought leaders and top SaaS marketing agencies can create a synergistic effect, reinforcing your brand's credibility and expanding its reach within the digital landscape. Remember to communicate your goals to influencers and the marketing agencies, ensuring a cohesive and integrated strategy. By leveraging the strengths of these influential voices and expert agencies, your company can establish a robust presence in the SaaS market, driving high-quality leads and building lasting relationships with your target audience. 4. Pre-launch Campaigns for your SaaS product Strategic pre-launch advertising may help you generate interest in your SaaS product. Optimise sites like Kickstarter or ProductHunt to build excitement and a mailing list of keen early adopters. Take a cue from Layla Electric's success with a BETA launch, which demonstrates the transforming power of well-executed pre-launch preparations. In your pre-launch strategy, incorporate effective SaaS pricing pages to provide potential customers with transparent information about your product's cost and features. This not only helps in setting clear expectations but also attracts users who align with your pricing model. By utilizing these channels, you generate interest in your product and nurture a pool of motivated innovators who may mature into loyal consumers and enthusiastic brand ambassadors. Use pre-launch campaigns to evaluate market interest and fine-tune your product based on useful input, guaranteeing a robust and successful launch that connects with your target audience. 5. Host Webinars Captivate your audience with powerful webinars that provide significant value and effectively solve their trouble areas. Avoid the usual product demo approach and focus on increasing brand recognition while promoting your company as a helpful resource. Embrace Twitter Spaces' dynamic terrain, which offers a new alternative to the traditional webinar format for communicating with leads. By emphasizing education around Saas Solutions for small businesses, you attract and hold the audience's attention and build your brand as an industry thought leader in the realm of software-as-a-service. Allow your webinars to function as a powerful tool for developing a strong online presence and fostering a community that values your brand's insights and knowledge, thus improving your entire demand-generation strategy. 6. Run PPC Campaigns Navigate the continuing controversy around PPC advertising by recognizing its value as a source of useful knowledge. Allocate money wisely, create attractive ad campaigns, and use PPC data as a strategic tool to improve and fine-tune your overall demand generation and SEO tactics. Rather than viewing PPC as a cost, consider it an investment that provides quick visibility and generates data-rich results. Discover high-performing keywords and content themes that can help your brand make educated decisions that will resonate with your target audience. Accept PPC as a dynamic tool for obtaining useful knowledge, moving your demand-generation activities ahead, and reinforcing your online presence via a synergistic combination of paid and organic techniques. Ready To Get Started ? get in touch 7. Co-marketing Campaigns Form powerful relationships with other firms through collaborative co-marketing campaigns, uncovering mutually beneficial prospects. To increase brand awareness and reach various audiences, engage in creative exchanges such as in-app product shout-outs, featured blog articles, or highlighted emails. By engaging in effective co-marketing initiatives, your brand broadens its reach and taps into the communities already established by your marketing partners. This symbiotic strategy promotes joint growth and strengthens your visibility across overlapping target audiences. Increase visibility by using the collective strength of collaborative efforts to generate a ripple effect of brand awareness and audience engagement. Use co-marketing to broaden your promotional channels and strengthen your position in the competitive environment. 8. Get Listed on Review Platforms Increase the legitimacy of your business by having a significant presence on well-known review sites such as G2 or Capterra. Take advantage of the high-intent audience that is actively browsing these sites and promote your product as a distinct option among rivals. By effectively promoting your products and services on these popular platforms, you not only obtain critical third-party validation but also interact with potential consumers who are actively researching and assessing solutions. Use the power of user evaluations to create trust and highlight your product's virtues, eventually increasing its perceived worth in the eyes of discriminating buyers. Ensure that your company stands out in a crowded marketplace by leveraging the visibility and credibility these prominent review platforms provide, strengthening your position as a trustworthy and reputable option. 9. Create SaaS Micro-Tools: Embrace the growing trend of micro-tools by developing new free utilities that provide customers with a convincing preview of the underlying value of your premium product. Take a cue from successful examples like HubSpot's website grader, which demonstrates the powerful influence that well-executed micro-tools can have on-demand creation. These little yet powerful applications serve as entertaining touchpoints and demonstrate the benefits consumers can gain from your full-fledged product. Your micro-tools provide a conduit to increasing user interest and brand recognition by giving relevant information or solving specific difficulties, adding considerably to the success of your demand-generation campaigns. Stay ahead of the competition by carefully incorporating these user-friendly technologies into your marketing arsenal, creating a deeper level of engagement. Conclusion You may significantly improve your ability to attract, engage, and convert leads by including these 10 demand-generation strategies in your marketing approach. Understanding that a successful demand creation strategy involves continual review and optimization is critical. Maintain an agile strategy, stay tuned to shifting industry trends, and, most importantly, put your target audience at the forefront of your marketing efforts. The key to long-term success is the capacity to dynamically adapt to the shifting landscape, ensuring that your ideas constantly resonate with your target population. Prioritise flexibility, adaptability, and a thorough awareness of your audience's changing demands as you execute these tried-and-true demand-generation strategies. This proactive strategy will strengthen your competitive position and encourage long-term success in demand generation. ...
read more
SMX East 2018: Here’s What You Need To Know
Even if you have a fleeting interest in SEO, you’d already know what ‘Search Marketing Expo (SMX)’ is. If you live under a rock and don’t exactly know what it is, don’t worry we’ll give you a brief before diving deep into what this special event had in store. So, what exactly is ‘SMX’? SMX is the brainchild of the most authoritative and respected voices in the SEO & SEM industry - Search Engine LandMarketing Land (which is just Search Engine Land themselves but focusing entirely on SEM). We all know how dynamic the SEO industry is and how confusing it can be for marketers to figure out, with little to no direction from Google, the exact strategies that will land them on the top of search engine results. ‘The SMX Conference’ was created to change all that in 2007. It is an year-long series of events held at different venues with an aim to bring the best of the best in SEO & SEM together and share their views about the future of this dynamic industry with deep insights you’ll not be able to see or hear anywhere else. It is undoubtedly the best place to go for some fresh search engine marketing wisdom to tackle the search engine challenges you face every day in your business life. We just loved it! And we dig SMX! Our co-founder and Business Head, Gaurav Sabharwal, recently went to attend the ‘SMX East’ event in Manhattan, New York at ‘Jacob K. Javits Convention Center’ (23rd October to 25th October) and came back a lot wiser when it comes to understanding the latest in SEO & SEM and the whole marketing industry in general. Here’s what he had to say about it - ‘“It was my 2nd time going to an SMX event and it just gets better with each passing year! The industry insights I got to hear, the expos I attended, the industry leaders I personally met and the overall networking experience there doesn’t even come close to other SEO events and conferences and every bit of information I soaked in at the SMX East will definitely help us serve our clients a lot better in the time to come” Top Highlights Out of a bunch of industry leading keynotes, here are a few top highlights of the event that you should definitely have a look at as they will greatly help you plan your SEO strategy for 2019 - Bing is going to be more important than ever for SEO Microsoft’s search engine, Bing, had organized two opening keynotes on 24th October about their future plans for SEO (featuring Christi Olson & Frederic Dubut) SEM (featuring David Pann, general manager of global search business at Microsoft). Source: Search Engine Land Talking about the SEO-related keynote first, the search experience Bing is striving to provide us is intelligent, personalized, pervasive, predictive and conversational. And the primary interface they are focusing on is voice. With the help of their digital assistant Cortana, they plan on increasing their search engine capabilities marginally and help searchers in new ways that no one has ever tried before, not even Google. You can read more about this keynote here. Source: Search Engine Land On the other hand, the SEM related keynote which was presented by David Pann was huge. With Microsoft’s recent acquisition of Linkedin, they are trying to make use of the massive social professional networking platform by letting marketers target three attributes from Linkedin in their Bing search Ad campaigns. The three attributes being company, job function & industry. Considering the fact that the user base of Linkedin in 550+ million strong, this new roll-out will put the 26.2 billion acquisition to good use and give a lot of advertising and targeting advantage to bing marketers. Also, Bing is actively working on an AI-driven solution called Bing Advisor designed specifically to give valuable insights to marketers that would help them greatly in planning their marketing campaigns. You can read more about this keynote here. Source: Search Engine Land The opening keynote on 25th October was of the other search engine - Google, presented by Jon Diorio, group product manager for Google Ads. In the keynote, Jon Diorio talked about a lot of upcoming updates that would make advertising via Google Ads a lot easier but impactful for advertisers. The updates are as follows - Click-to-message Ads updates Texts that users send from click-to-message ads can now be delivered directly to advertisers via email. This would kill the need for advertisers to provide their phone number in order to use message extensions. Advertisers can now set up automatic replies to respond to users immediately with preset messages. Store Visits in Google Analytics out of beta To enable marketers to track the offline impact of their marketing efforts on other digital channels beyond Google Ads, Store Visits data will be rolling out in Google Analytics in a coming few weeks to all eligible advertisers. Along with that, Google is also releasing a few store visits tools with the help of Data-driven attribution and Smart Bidding that would help them greatly in determining what is bringing them the most foot traffic. For more information, you can read the keynote here. Source: Search Engine Land No SEO event is complete without talking about probably the most important ranking factor for Google - Backlinks. The next highlight is all about that and a lot more. In a keynote presented by a panel of experts including Ali Brenner (Senior SEO Manager, Sapient Razorfish), Lisa Baron (CMO, Overit) and Paddy Morgan (Co-founder, Aira), they talked about writing the type of content that attracts links and each one of them had their own 2 cents to share. Here are the types of content that people love to link to, according to Ali and Lisa - Evergreen Content Content with exclusive data Content with engaging videos, images or comparison Content that has a story behind it Content with actionable insights Content with simple words & catchy structure with hooks To know more about what they had to say about link-building, you can read the story here. For Gaurav, ‘SMX East’ was truly a remarkable and refreshing experience and we would suggest you to go attend it once if you are dead serious about learning something meaningful in the SEO & SEM industry, you’ll get to know stuff that actually works and not just noise! If you can not make such type of commitment, we would suggest you follow their Youtube channel because there’s a lot that is yet to come. Interested to know more about what happened at the ‘SMX East’ event? You can have a look at their agenda to know exactly what happened when and who made it happen. ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.