How To Get Your Business On The Top Of Google Search? (Updated)
Feb 04, 2020
10 min read
Almost every business that exists over the internet may have tried their best to rank their websites high on search engine page results. Companies try to align their website with the latest trends and implement the best SEO practices to achieve the best outcomes. Search Engine Optimization has been one of the most crucial aspects of organic search marketing. Every online business owner or marketer would look forward to implementing the latest SEO trends as old SEO techniques or strategies may become ineffective in driving good results.
Alt tag - how to get your business on the top of google
As we know, Google is the world’s biggest search engine; it generates more than 80% of desktop search traffic. According to a recent study, the search engine giant engulfs a market share of 95.45%. Hence, a slight shift in the Google search algorithm can drive a significant change in your website rankings. But why does Google modify its search algorithm? Every year, there is a change in the browsing patterns and search behavior; therefore, Google evolves to maximize the user search experience.
As the use of search engines changes, the Google search algorithm changes. Over the past few years, we have seen an immense rise in the mobile-first approach. Due to this, websites focused on producing mobile-friendly, easy-to-navigate, and highly accessible websites on a diverse range of mobile devices. While no expert can predict what you should concentrate on for the next year, you can always consider the trends that may dominate the SEO strategies in 2021. Here are the top SEO trends that you must consider to rank your website higher on Google SERPs.
The Latest SEO Trends That Can Help You Rank Higher In 2021
Here are the top SEO trends that can help your website succeed in 2021. You can follow these tips to enhance and improve your content as well as your website strategy.
1. Align Your Website For Voice Search.
Voice search has made its place over the internet quite seamlessly. With products like Google’s Assistant, Siri, Alexa, etc., voice technology has become very popular. Hence, you can consider implementing voice search strategies that can enhance your SEO efforts. Voice search tactics and SEO strategies are quite different from each other.
Voice search involves a natural flow of language and considerably longer. To align your website with the latest voice search strategies you need to optimize your content for long-tail keywords.
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2. Utilize Schema to Markup Your HTML.
What is schema? It is the structured data that helps search engines understand your website’s intent clearly. Therefore, you can use Schema markup, which can enhance your website’s visibility on Search Engine Result Pages.
You can add markups to your website posts or use tools that can analyze, test, and enhance your schema data. You can also use some dedicated plugins that can help you improve your overall SEO functionality. You can also review Google’s structured data guidelines as it offers various reports in its webmaster tool.
3. Optimize Your Site Performance And Speed.
Website speed optimization is something that marketers often discuss; however, it’s crucial to regularly check the loading speed, especially when you want to improve your website rankings. Today we see Google taking account of a website’s page speed for mobile devices. Why? Because of the growing popularity of mobile search and browsing. Hence, minimizing the load speed time should be your primary concern. You must include critical strategies like implementing a caching solution to enhance your website speed.
4. Tap Into Artificial Intelligence.
The growth of Artificial Intelligence is enormous, and it is pretty evident. The global market for artificial intelligence is expected to reach $327.5 billion. The growing popularity of intuitive AI-based tools and technologies may have a crucial role in determining SEO trends. Did you know even Google uses Artificial Intelligence to enhance customer experiences over the internet? Multiple machine-learning-based bots can help you improve your Google Search results.
These tools analyze tons of web pages; search engines use them to provide more relevant results for search queries. Today, numerous SEO tools utilize Machine Learning; these tools are experiencing a growth in popularity as they help marketers enhance SEO. The analytics provided by these tools can convert unorganized data into clear insights. These insights can help you figure out patterns that you can consider to improve your SEO game plan.
5. You Must Enhance Your Mobile Pages
With Google’s mobile-first index, Google ranks web pages based on their designed version for mobiles. If your website performs excellently on a desktop but fails to impress visitors on a smartphone, then it may affect your SEO rankings. Due to this reason, you must optimize your website for mobile devices; today, marketers need to spend more time optimizing their websites for mobile. They must ensure that their web pages are responsive, fast, and usable across all devices.
Regardless of the screen size of the mobile device, web pages must perform well in all types of situations. If you have designed a few elements of your website that work well on your desktop, you need to ensure that the same level of intuitiveness is maintained over mobile devices. If there are random pop-ups on your website, they’ll interfere with the experience a user will have on their smartphone. To avoid such issues, you must test your website on multiple devices.
6. How To Use Google Trends For SEO? Create A Knowledge Base!
Having an intrinsic knowledge base can help you create an effective customer service and content strategy. When you have an excellent knowledge base, your users can access it to resolve their queries. However, creating a knowledge base has SEO benefits too. You can offer a diverse knowledge base to your customers that contain quality content. Make sure that they are keyword-rich; valuable keywords enhance your content's performance on search engines.
Did you know that 92% of the customers feel the urge to switch to a different company if they witness poor customer service? Having a knowledge base can help you in offering two significant benefits. You can deliver rich content along with premium customer service. Bonus tip: you can cover the topics while using optimized keywords. It will help you in enhancing your knowledge base.
7. Enhance Your Technical SEO Practices
There are two critical aspects of technical SEO that include the speed of your pages and mobile friendliness. But there’s another pretty important aspect. To enhance your technical SEO, you must also focus on improving your site security. Nowadays, Google demands websites to register themselves with HTTPS. It notifies Google that the website is secured. There are few additional elements that you must take care of:
- Website architecture: When a website is designed logically, the search engines can crawl easily over the pages, crawlers can seamlessly index your pages, enhancing your website rankings.
- Snippets: This sort of markup puts additional information on your web pages. It will help your web pages to stand out in search results.
- Duplication: Search engines can negatively affect your website if you re-use the content or the exact text repeatedly.
Takeaways
With these latest SEO trends, your business can enhance its SEO strategies which can help you to rank your website high on Google SERPs. You must consider new algorithm updates and ensure that your website complies with these strategies. If you are looking for data-driven, strategic SEO tactics, Saffron Edge can help you develop and implement its expertise with the latest SEO trends. Contact us today to know more about how we can help.
Defining Quora, And Its Applications
According to Wikipedia, “Quora is an American question-and-answer website where questions are asked, answered, and edited by Internet users, either factually, or in the form of opinions.” To put it in layman terms, Quora is basically a social networking website, where any and all can answer, and get answers to theirs and others doubts. Through this site, you can answer anyone's queries and also at the same time put up questions, to get the answer off. Anyone can ask any question and can also provide answers to questions that they might know the correct answers to. How does it work? Quora works on a few principles. For instance, once you're signed up with Quora, you need to pick out a set of topics that interest you carefully, and then follow them. Based on what you are following, you will then see questions and answers related to those topics, while browsing the site. For example, if you are interested in sports, then you will mostly get questions and answers regarding sports. On the homepage of Quora, user experience is totally unique, which is customized with topics they like. You are brought to a world of questions and answers that you have a particular interest in. Like any other good website, the content on Quora is never repeated, and there will always be something that catches your eye. You are free to either answer any question or just skim through the list; it’s totally your choice. Quora is very simple to use, and you can never get bored with the interesting questions and answers it has to offer. A Guide on How to Use Quora. We’re going to make things really simple for you now. If you’re curious on how to get started with Quora, here are the steps you need to follow to set-up a perfect account: First of all, open the Quora website, well duh! Quora is smart! And it doesn’t want everyone to see its content without signing up. So let’s do that now. Use either your Facebook or Google account to sign-in. If you don’t remember your password, then buckle up for an “I FORGOT MY PASSWORD” ride. Done signing-in? You will now have a fresh landing page to view. Have a good look at it. Choose topics that catch the eye at once. Quora expects you to select at least ten such topics. You can always add new ones to the list. The site does this to know your interests better and based on that information, it designs your page feeds. So choose wisely! If you don’t see topics that you like, you can always search for them. Once selected, you can press the ‘Continue’ button. Quora is persistent! If for some reason you sign-in using your email, it will ask you if you want to connect to your Facebook account as well. If you’re not interested, just click ‘Not Now’. Finally! After doing all of this, you will be shown your feed. You will see questions and answers, related to the topics you selected. Cool, right! You can then choosne to answer any questions. Also they provide you with a ‘upvote and downvote’ option. After you familiarize yourself with the feed, you can now, “ASK QUESTIONS”. So click on that red button on the top right corner and type away your queries. Answering questions is simple. All you need to know is the answer to that question. Working on Quora is pretty straightforward; they have a very attractive user interface. So what are you waiting for? Start typing already. Quora as a Marketing Tool? Source Did you know that you could use Quora as a very effective marketing tool? Let us explain how. Firstly, we would like to point out to the fact that Quora is built around a very useful idea. The simple fact that people are always going to have questions, for which their answers need a personal touch is an interesting thing to think about. People tend to believe in a professionals advice and knowledge rather than a robot. Yet through Quora, you get answers to your questions, by professionals and experts. FYI, that is not always the case, but at least it has a personal touch to it. Putting these things aside, you can actually use Quora as a marketing tool for your business/company. Idea Generation: Quora has a vast database of information. These include questions and answers of hundreds and thousands of topics. We’re pretty sure that you can make use of some if not many such topics. Use the keywords that are incorporated into your business. And with those keywords find topics related to them. Sometimes these topics can be very helpful to your business. If you are set up with a website, you can use those topics to think of blog ideas, or even create fun and informative posts for social media. Use the power of Quora as a content idea generation tool. You can use the question asked as a way of coming up with need content ideas. You can even use these questions as a topic for an entire campaign. You get to have an inside view of what people need to know, just by looking at these questions and answers. A way of connecting with the people: As of 2019 Quora has around 678.8 million visitors a month. This is where a huge part of your business’s audience is. They are putting up questions that pertain to your business, and are receiving half-hearted answers in return. This is where you can step in as the “good guy”. With your knowledge in the field, you can astutely answer those questions. This can reflect greatly on your business. Once you clarify the doubts of your audience, inform them about the services and/or products that you provide. This will get them to visit your website. By answering people’s doubts, you portray your business as an engaging and interactive piece of work. Also, by doing so, you are targeting an audience that is specifically interested in your work, thus cutting the cost of expensive content marketing. Manage your brand image: As mentioned earlier, Quora is home to a vast number of ‘doubtful-unanswered’ and ‘knowledgeable’ people. There is a constant debate of which answer is correct for a question, and which question is actually answerable. Amongst the rights and wrongs of this social networking world, you’re out there trying to use other marketing strategies to get recognition for your business. Quora is an awesome marketing tool if you use it correctly, though. Through this platform, you can build your business ten folds. All you need to do is build a Quora topic regarding your brand. Then whenever someone asks a question, which has your brand name in it, Quora will notify you. After that, you just need to answer those questions properly. This will help build: Credibility Trust in your brand Visibility Traffic to your website Conversion Rate Best place for a CTA: Quora is undoubtedly the best social networking platform for a well timed Call To Action, for your business. Imagine this scenario; you are desperately trying to market your business. You look at Quora for some tips and tricks on marketing. And while scrolling through your feed you stumble upon a question which perfectly defines your business. The person asking the question is looking for answers regarding their query, and by using your services/products, they can greatly benefit from it. So what do you do now? You write up an extensive answer for the person and just at the bottom, you mention that you provide such services/products. Their you have it! A line of potential customers can now view your answer, and choose to opt for your business. These CTA’s have to be well written and should be very promising in nature. Also, your answer should hold informational value, which helps build trust. DO’S & DON’TS of Answering Questions: Source It is really important to keep in mind the parameters to answer questions while representing your business. With one wrong move, your business could turn up-side-down. This is the reason why some businesses hire content writers for the task of writing their Quora answers. But is that seriously required? We think it’s not. Does a content writer know more about your business than you? The answer to this question will always be, NO! We consider Quora to be a very personal platform for businesses to portray themselves. Then why hire an outsider to do the job, you yourself is best capable of doing. So here are the Do’s and Don’ts of answering a question, which could positively or negatively affect your brand: Do’s: Understanding each and every question that you intend to answer is very important. Create a rough sketch of how you are to go about with the answer. Proofread it and think, is that the best you can do? You need to keep it sweet and short and comprehensive. You need to always stay relevant, and your content should be informative. The viewer should see value in your text. You need to see this from the point of view of the viewer, and question yourself, does this answer my query? You need to prove your credibility. This can only be done by adding in foot-notes and instances of pieces of content you wrote that might be considered to be relevant while answering the current question. By doing so, your audience gets an idea of who you are, and that the information that you are providing them with, is trustworthy and correct. Providing backlinks to support your content can really be helpful. You must use high-authority backlinks. This provides weightage to your text, and proves that you know what your talking about. Images are a good source of getting the message across. Even better are videos and infographics. If you can incorporate those in your answers, it will help capture the eyes of the viewer and will make your content more engaging and interactive, and effective at the same time. Try including brand names. This will help add a lot of weight to your content. Also, you can use your own brand in the content, when in context. Remember, you need to prove to the audience that your answers are genuine and helpful, all while marketing yourself. Don’ts: Don’t extensively over-promote your brand. People are looking at your content, only to get the answer to their question. It doesn’t take time to close a tab. And if you make your content into an advertisement, your tab will be closed as well. So as much as possible, try only clarify the people’s doubts, and at the end, finish off with a strong and stunning CTA. Provide your users with rich content. Text that will answer their questions and market your business side-by-side. But this doesn’t mean to fill paragraphs over paragraphs. Keep it sweet and simple. Avoid answering questions in Yes/No/Maybe. This makes one look very unskilled and unprofessional. Do not deceive your viewer by offering fake expertise and fake data. Get the required facts and knowledge of the topic in-hand, and then answer those questions. Project positivity in all of your comments and answers. Not everyone knows everything about your field of expertise. Refrain from being judgemental and condescending. Being rude will never take you far in like. OK! So now you know everything there is to know about Quora, and how to use it as a marketing tool. Use this knowledge wisely, and it will help your business prosper. For more information, contact us today. ...
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Top 10 SaaS Content Marketing Agencies to Grow Your Organic Traffic
Leveraging effective content writing for SaaS is crucial for driving organic traffic and building a strong online presence. As the demand for SaaS solutions rises, standing out in a crowded market becomes increasingly challenging. Many SaaS companies turn to specialized content marketing agencies that understand the industry's intricacies and plan a saas content marketing strategy to overcome this. In this blog post, we'll explore the top 10 SaaS content marketing agencies that can help your business improve its organic traffic, pay-per-lead, and gain a competitive edge. Learn about what is ppl? Criteria to Choose a Content Marketing Agency for SaaS Businesses When searching for an ideal SaaS content marketing agency for your business, you must meticulously assess candidates based on criteria tailored to your specific needs. Partner with experts who meet and exceed your expectations, bringing innovation and adaptability essential for propelling your SaaS business toward growth. Here is a list of relevant factors to guide your evaluation process: Industry Expertise: Look for agencies with a profound understanding of the SaaS landscape, addressing the complexities of the SaaS industry, a strategic content marketing approach with high quality content should intricately navigate challenges while aligning with the unique needs of the target audience, ensuring relevance and resonance. Proven Track Record: Prioritize SaaS marketing agencies with a demonstrable history of executing results-driven content marketing campaigns for SaaS enterprises. Learn about the agency's saas content marketing playbook. Content Strategy: Evaluate their capability to formulate a comprehensive SaaS content marketing strategy that aligns with your business objectives and resonates with the target market. Assessing their proficiency in crafting a robust SaaS content strategy is pivotal to aligning business objectives and captivating the target market. A competent agency should showcase expertise in tailoring content marketing for SaaS companies, ensuring a deep understanding of industry nuances. Evaluate their ability to provide comprehensive content marketing services, from ideation to execution, emphasizing the creation of impactful content strategies. Look for a strategic approach that leverages industry keywords by keyword research, thought leadership, and engaging narratives to resonate with the target audience effectively. A successful strategy should encompass a mix of blog posts, whitepapers, webinars, and interactive content to ensure a broad reach and sustained engagement. By integrating these elements, the agency can contribute to elevating your SaaS brand's visibility, fostering customer trust, and ultimately driving business growth through a well-crafted and targeted Saas content strategy. Incorporate elements such as b2b content syndication to ensure a broad reach. SEO Proficiency: Ensure the agency possesses expertise in optimizing content for search engines, driving organic traffic, and enhancing search engine rankings. Implementing strategies related to ssaas content marketing examples can further boost visibility. Quality Content Production: Look for agencies that consistently generate engaging, informative, and pertinent content that appeals to your SaaS audience. Follow elements such as saas calendar to ensure content relevance. Performance Measurement: Opt for agencies utilizing data-driven insights and analytics to monitor and assess the performance of their SaaS content marketing initiatives. Collaboration and Communication: Prioritize agencies emphasizing collaboration, providing regular updates, and maintaining transparent communication channels. Flexibility and Adaptability: Select a SaaS agency capable of adjusting its strategies to meet the evolving needs of your business. Transparent Pricing: Choose agencies that offer clear pricing structures and transparent content marketing packages, ensuring visibility and avoiding hidden costs. Client Testimonials and Reviews: Consider agencies with positive testimonials and reviews, indicating their credibility and client satisfaction. Top 11 SaaS Content Marketing Agencies Saffron Edge Saffron Edge is a leading SaaS marketing agency at the forefront of digital transformation, specializing in empowering SaaS brands, Direct-to-Consumer (DTC), and E-commerce brands to achieve exponential growth. With a global presence, it strategically positions us to serve clients across diverse industry verticals in the US and beyond. Learn more about us and our offerings here. Key features Market and Competition Analysis Guest Posting Content marketing efforts requires a skilled content marketing team proficient in content creation, strategy, and distribution. Effective content marketing plan entails expertise in navigating the intricacies of these elements Pros Purpose-Driven Approach: We as a specialized marketing agency, have an approach to digital marketing. Our strategies are not just about increasing traffic or generating qualified leads; they are designed to align with your business objectives, ensuring that every effort contributes to your overall success. Data-Oriented Plans: We believe in the power of data. Our team uses robust analytics and insights to formulate data-driven and highly effective plans. This approach allows us to adapt strategies based on real-time performance metrics, with solid marketing strategy , maximizing the impact of your product marketing. Exponential Growth: Saffron Edge is committed to helping businesses future-proof themselves. Through our services, clients experience exponential growth, lower cart abandonment rates, growth ,website visitors, marketing and revenue generation that positions them as industry leaders. Services Retargeting Semantic SaaS SEO SEO and Performance Marketing Account Based Marketing (ABM) Technical SEO Content and Email Marketing Strategy Google Ads services Lead generation and Inbound marketing. Kalungi Kalungi is a leading SaaS content strategy firm supporting early-stage B2B SaaS companies in meeting their marketing needs. With a specialized focus on the software industry, Kalungi offers comprehensive outsourced marketing services, ensuring that clients receive tailored and practical strategies to drive growth. Key features On-demand SaaS Marketing Team Fractional CMO for Strategic Guidance Pay-for-Performance Model Proven Playbook and Methodology Extensive Support Growth-as-a-Service Pros Proven Expertise: Kalungi's specialized focus on B2B SaaS companies and extensive experience in the software industry instill confidence in clients seeking proven expertise. Scalable Pay-for-Performance Model: The pay-for-performance model aligns the agency's success with client objectives, providing a scalable and transparent approach to investment in marketing services. Fractional CMO Guidance: Including a fractional CMO ensures clients benefit from high-level strategic guidance, even if they need more in-house marketing leadership. Comprehensive Support: Kalungi's ability to cover both strategic and tactical aspects of marketing offers clients a one-stop solution for their marketing needs. Cons Cost Considerations: While the pay-for-performance model can be advantageous, clients must carefully consider the costs associated with outsourced services, particularly if they have evolving or unpredictable marketing needs. Services Content Marketing Conversion Optimization Digital Strategy Marketing Strategy Branding Email Marketing Deviate labs Deviate Labs is a pioneering SaaS content marketing agency that stands at the forefront of the industry and is renowned for its innovative strategies and unparalleled expertise. With a track record spanning from bootstrapped startups to billion-dollar enterprises across diverse sectors, Deviate Labs has solidified its position as a go-to partner for growth marketing and hacking solutions. Key features Diverse Client Portfolio Proven Track Record Innovative Frameworks Pros Diverse Client Portfolio: Deviate Labs' extensive experience spans diverse clients, showcasing their adaptability and ability to cater to various industries. Innovative Project Success: The agency's success stories include creating unique projects like ImmersiveAudioAlbum.com and DeviateTracking.com, demonstrating their ability to generate innovative solutions. Cross-Industry Expertise: The ability to cross-pollinate marketing tactics across different industries positions Deviate Labs as a versatile agency capable of bringing fresh perspectives to each project. Entrepreneurial Approach: Deviate Labs' holistic, entrepreneurial approach to growth ensures that their strategies are practical and aligned with the dynamic nature of business environments. Cons Potentially Specialized: This may not be suitable for clients seeking highly specialized industry-focused agencies. Broad Focus: Some clients may prefer a more focused agency with a singular service or industry focus. Services Content Marketing Marketing Strategy Pay Per Click Email Marketing Mobile & App Marketing Search Engine Optimization Disruptive Advertising Disruptive Advertising is a digital marketing agency breaking away from industry norms. Committed to delivering sustainable results, the agency thrives on innovation and a disruptive approach. Key features Top Talent Focus Limited Client Count No Silos, Collaborative Strategies Client-Centric Approach Pros Experienced Team: Disruptive Advertising boasts a team that combines experience with a proven track record of success. Holistic Strategies: Collaborative, multi-platform approach. Aligns with overall business goals. Premier Agency Partnerships: Disruptive Advertising holds premier partnerships with critical platforms, ensuring clients can access cutting-edge tools and technologies. Cons Limited Client Count: Strength for the long term may not suit all businesses. Disruptive Approach Suitability: This may not align with all businesses' preferences. Services Pay Per Click Email Marketing Search Engine Optimization Social Media Marketing The shelf The Shelf is a SaaS content marketing agency specializing in influencer marketing. Their all-in-one service includes planning, executing, and optimizing influencer campaigns through a proprietary platform, providing access to millions of influencers across major social platforms. Key features Proprietary Platform Guaranteed Metrics Transparency Pros High-Quality Campaigns: The Shelf is known for crafting high-quality campaigns for various brands, from startups to Fortune 100 companies. Performance-Focused: With a strong emphasis on performance and ROI, clients can trust that their campaigns will deliver tangible results. Proprietary Platform: Using a proprietary platform enhances the influencer selection, ensuring authenticity and effectiveness. Cons Potential Cost: Consideration of potential costs, especially for smaller businesses. Services Social Media Marketing Marketing Strategy Branding Content Marketing Skale Skale is a leading SaaS-based content marketing agency specializing in crafting SEO Revenue Engines for SaaS brands. With a mission to go beyond conventional metrics, Skale drives tangible business outcomes, such as SQLs, qualified signups, and new MRR. Comprising a team of seasoned professionals with extensive experience in the SaaS domain, Skale stands out for its deep understanding of SaaS marketing metrics, SaaS-specific SEO tactics, and impactful product growth strategies that significantly benefit SaaS brands. Key features Holistic Approach SaaS Expertise Customized SEO Engines Product Growth Strategies Pros Business-Centric Approach: Skale's commitment to driving meaningful business outcomes sets it apart, making it an ideal choice for SaaS brands looking beyond superficial metrics. Specialized SaaS Knowledge: The agency's specialized knowledge in the SaaS domain ensures that strategies are tailored to the unique dynamics of SaaS marketing, maximizing effectiveness. Customization: Skale's focus on developing customized SEO Revenue Engines ensures that each strategy aligns perfectly with the goals and challenges of individual SaaS brands. Cons Specialized Niche: Limited appeal outside the SaaS industry. Cost Consideration: Specialized expertise may come at a higher cost. Services Link Building SEO Content SEO Migration SEO Managemen Codeless Codeless is a SaaS content marketing agency that empowers businesses to thrive in the fiercely competitive online landscape. With a seasoned team of SEO experts, dedicated account managers, and a proven methodology, Codeless specializes in creating high volumes of top-tier content that attracts traffic and converts leads into sales. Key features Strategic Approach Comprehensive Production Optimization Excellence Strategic Link Building Pros Proven Strategy: Clear roadmap for content creation aligned with business goals. End-to-End Service: From strategy to strategic link building. Expertise: Team of writers and editors for deep, quality content. Strategic Partnerships: Collaborations with uSERP enhance link-building capabilities. Cons Long-Term Results: While Codeless focuses on the long-term benefits of content marketing, some businesses may seek quicker, short-term gains. Cost: The premium services offered by Codeless may be positioned at a higher price point than some competitors, making it more suitable for businesses with larger budgets. Services Content Marketing Marketing Strategy Search Engine Optimization SingleGrain Single Grain is a digital marketing agency that propels businesses to new success through innovative digital strategies. With a dedicated and passionate team of digital marketers, the agency strives to deliver exceptional results and ensure the best return on your investment. Key features Funnel Optimization Dynamic Video Production Holistic Strategy Bot Development Pros Diverse Expertise: Comprehensive digital marketing solutions for a holistic approach. Results-driven: Obsessed with delivering measurable results and the best ROI. Strategy Focus: A complete marketing strategy aligning with business goals. Cons High Demand: Periods of high demand may lead to longer onboarding times. Cost Consideration: Premium services may be higher for businesses on a tight budget. Services Search Engine Optimization Pay Per Click Conversion Optimization Digital Strategy Accelerate agency Accelerate Agency is a cutting-edge SaaS content marketing agency dedicated to revolutionizing the growth strategies of fast-moving companies. With a focus on digital analytics and AI, this agency leverages innovative technical marketing to propel businesses to new heights, helping them gain a competitive advantage. Key features Digital Analytics Mastery AI-Powered Strategies Automation for Efficiency Comprehensive Services Pros Strategic Innovation: Continuous delivery of cutting-edge strategies for industry differentiation. Customized Solutions: Customized tools addressing unique business challenges and goals. Efficiency through Automation: Faster results without compromising quality. Cons Learning Curve: AI-centric solutions may require adaptation for clients new to these technologies. Tech Dependency: Solutions rely on advanced technologies; traditional methods may be challenging to adapt. Cost Consideration: Premium solutions; businesses with tight budgets must consider the investment carefully. Services Search Engine Optimization Content Marketing Digital Strategy HAWKSEM HawkSEM is a digital marketing agency driven by the belief that "Results Are Everything." Their unique ConversionIQ System focuses on driving SMART conversions, prioritizing quality over quantity. Key features ConversionIQ System: 3-step approach. Comprehensive Digital Marketing Services Success and ROI Focused Pros Proven Results: Tangible and measurable outcomes showcasing our effectiveness. Conversion-Driven Approach: Dedication to driving high-quality conversions for impactful revenue. Complete Service Offering: Solution for diverse digital marketing needs. Cons Cost Consideration: Premium services may be higher for businesses on a tight budget. Services Pay Per Click Search Engine Optimization Social Media Marketing Nogood NoGood is a growth marketing agency. As the growth squad behind iconic brands, they have curated a diverse team of growth leads, creatives, designers, engineers, and data scientists to unlock rapid growth for businesses. Key features Full-Funnel Growth Diverse Expertise Industry Innovation Strategic Partnerships Pros Innovative Strategies: Always exploring new strategies and technologies for a forward-thinking edge. Cross-Disciplinary Team: Diverse skill set for an effective approach. Proven Track Record: Growth squad behind category-defining brands, showcasing effectiveness. Cons Niche Specialization: While NoGood excels in specific sectors such as consumer, SaaS, retail, and healthcare, it might limit NoGood's appeal to businesses outside of these specific sectors. Services Content Marketing Pay Per Click Search Engine Optimization Social Media Marketing Video Production ...
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Marketing Lessons From The Most Epic Social Media Brand Wins
Social media is fascinating, and arguably the most creative aspect of contemporary digital marketing practices. The incredible growth in digital media consumption over the last two years through Facebook, Twitter, and more recently Instagram and Vine, has transformed the way social media channels were looked upon. We have come too far ahead from the time when getting social meant responding to customer queries, running brand awareness campaigns or sharing tidbits of information about a certain product. Through this article we will cover some of the most innovative ways in which well-known brands used social media in their customer acquisition and promotional campaigns, and see why social listening is important. Viral Marketing & Dove Dove is considered a master campaigner and their brand strategists are somewhat purest of examples of sentiment marketing. Last year carrying forward the legacy of their 2004 “Real Beauty” global campaign, Dove rolled out its revolutionary “Real Beauty Sketches” campaign that stamped their authority on being the most innovative social media loving brand. Dove’s “Real Beauty Sketches” campaign had a video which involved a professional sketch artist listening to women and drawing their pictures as per the description of themselves. That was one part of a story, and in the next the same artist draws portrait of the same person but this time the description was provided by a stranger. The comparison between the two pictures showed that most women don’t always consider them beautiful or are aware of their true beauty. The impact was outstanding among viewers, since Dove was able to convey a simple but important message in a way that was instantly relatable by everybody. That YouTube video managed to secure over 114 million views (YouTube and other sources) within months of its release. NASCAR driver Jeff Gordon in what could easily be the most epic “Punk’d” style prank ever, disguised himself and took an unsuspecting car salesman on the wildest test ride of his life. Gordon’s Pepsi prank was labelled fake by Jalopnik auto journalist Travis Okulski, and this led the prankster duo to bring in another equally crazy and berserk sequel. Gordon put on a disguise of a taxi driver and took in Okulski as his passenger in the rear side. Now Okulski, who’s supposed to be taken to a race track to test drive a new car, has no idea that Gordon is on the driver seat. In what follows an anxious conversation between the two where Gordon tells Okulski he was a convicted felon and that police were chasing him. Okulski having no idea what or how to respond is shocked with the proceedings, and Gordon busy while evading cops does little help to calm nerves of his scared passenger. Eventually after taking Okulski on a nightmarish taxi ride full of drifts, spins and mad turns, Gordon manages to evade cops and enter a Pepsi themed safe house where Okulski realizes he was punk’d! Pepsi received critical acclaim and the campaign bestowed a legendary status on Jeff Gordon. Moral of the story - Mad and crazy things hook you more, and there is no harm in going a little wild sometimes. Jimmy Choo, the favorite haute couture footwear brand of women across the globe, took social media campaigns and cross-domain collaboration between big brands to the next level. Jimmy Choo and Foursquare, social media check-in network, designed and organized a unique marketing initiative in which people took part in a talent hunt across central London. The treasure hunt participants were lured with special Jimmy Choo trainers that were to be awarded to the winners. The most incredible thing about this campaign was that the “treasure”, or the Jimmy Choo trainers were checking-in their locations on the Foursquare app, and participants were to find them based on where they were located around central London. Lesson to be learned from the Jimmy Choo-Foursquare joint marketing campaign is that when you incorporate play in the lives of busy people. A fresh change is better than a day’s off. Netflix & Captain Mike Let’s cut it, the Netflix example isn’t about a social media campaign nor does it talk about the outstanding glory of Captain Mike. It is an example of how something as simple as a Star Trek reference can have such a massive influence on customer relations and crowd engagement. The story goes something like this: Mike, a Netflix customer service rep, starts a funny conversation with a Netflix user.Netflix user participates in the exchange, complementing Captain Mike’s style. A healthy Start Trek like space mission banter continues, and the exchange goes viral on Reddit. Fellow redditors start talking about Netflix in more positive context than ever before. Netflix takes notice and commends Captain Mike on Twitter. This humorous exchange between Cpt. Mike and Netflix user is one example of the greatest and healthiest exchange of words between a user and a customer service rep. Moral of the story is: Intent is better than Content. If the intent and attitude about your work is right, then it doesn’t matter if you avoid the regular rudimentary protocol. Conversations matter, and in social media marketing, they matter the most. Crowd engagement, brand promotions or simply responding to customer issues, if your marketing strategy is able to make the time spent by your audience worthy; then a much greater objective is achieved than that campaign itself. I hope Dove, Netflix, Jimmy Choo-Foursquare and Jeff Gordon’s Pepsi prank help my readers with much better and clearer understanding of how to put social media to a good use for their marketing campaigns. Investing in paid promotions and social media listening is nothing but worthless, if you aren't aligning your central campaign idea conflicts with areas that your target audience finds interesting or worth engaging. ...
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