How To Get Your Business On The Top Of Google Search? (Updated)
Feb 04, 2020
10 min read
Almost every business that exists over the internet may have tried their best to rank their websites high on search engine page results. Companies try to align their website with the latest trends and implement the best SEO practices to achieve the best outcomes. Search Engine Optimization has been one of the most crucial aspects of organic search marketing. Every online business owner or marketer would look forward to implementing the latest SEO trends as old SEO techniques or strategies may become ineffective in driving good results.
Alt tag - how to get your business on the top of google
As we know, Google is the world’s biggest search engine; it generates more than 80% of desktop search traffic. According to a recent study, the search engine giant engulfs a market share of 95.45%. Hence, a slight shift in the Google search algorithm can drive a significant change in your website rankings. But why does Google modify its search algorithm? Every year, there is a change in the browsing patterns and search behavior; therefore, Google evolves to maximize the user search experience.
As the use of search engines changes, the Google search algorithm changes. Over the past few years, we have seen an immense rise in the mobile-first approach. Due to this, websites focused on producing mobile-friendly, easy-to-navigate, and highly accessible websites on a diverse range of mobile devices. While no expert can predict what you should concentrate on for the next year, you can always consider the trends that may dominate the SEO strategies in 2021. Here are the top SEO trends that you must consider to rank your website higher on Google SERPs.
The Latest SEO Trends That Can Help You Rank Higher In 2021
Here are the top SEO trends that can help your website succeed in 2021. You can follow these tips to enhance and improve your content as well as your website strategy.
1. Align Your Website For Voice Search.
Voice search has made its place over the internet quite seamlessly. With products like Google’s Assistant, Siri, Alexa, etc., voice technology has become very popular. Hence, you can consider implementing voice search strategies that can enhance your SEO efforts. Voice search tactics and SEO strategies are quite different from each other.
Voice search involves a natural flow of language and considerably longer. To align your website with the latest voice search strategies you need to optimize your content for long-tail keywords.
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2. Utilize Schema to Markup Your HTML.
What is schema? It is the structured data that helps search engines understand your website’s intent clearly. Therefore, you can use Schema markup, which can enhance your website’s visibility on Search Engine Result Pages.
You can add markups to your website posts or use tools that can analyze, test, and enhance your schema data. You can also use some dedicated plugins that can help you improve your overall SEO functionality. You can also review Google’s structured data guidelines as it offers various reports in its webmaster tool.
3. Optimize Your Site Performance And Speed.
Website speed optimization is something that marketers often discuss; however, it’s crucial to regularly check the loading speed, especially when you want to improve your website rankings. Today we see Google taking account of a website’s page speed for mobile devices. Why? Because of the growing popularity of mobile search and browsing. Hence, minimizing the load speed time should be your primary concern. You must include critical strategies like implementing a caching solution to enhance your website speed.
4. Tap Into Artificial Intelligence.
The growth of Artificial Intelligence is enormous, and it is pretty evident. The global market for artificial intelligence is expected to reach $327.5 billion. The growing popularity of intuitive AI-based tools and technologies may have a crucial role in determining SEO trends. Did you know even Google uses Artificial Intelligence to enhance customer experiences over the internet? Multiple machine-learning-based bots can help you improve your Google Search results.
These tools analyze tons of web pages; search engines use them to provide more relevant results for search queries. Today, numerous SEO tools utilize Machine Learning; these tools are experiencing a growth in popularity as they help marketers enhance SEO. The analytics provided by these tools can convert unorganized data into clear insights. These insights can help you figure out patterns that you can consider to improve your SEO game plan.
5. You Must Enhance Your Mobile Pages
With Google’s mobile-first index, Google ranks web pages based on their designed version for mobiles. If your website performs excellently on a desktop but fails to impress visitors on a smartphone, then it may affect your SEO rankings. Due to this reason, you must optimize your website for mobile devices; today, marketers need to spend more time optimizing their websites for mobile. They must ensure that their web pages are responsive, fast, and usable across all devices.
Regardless of the screen size of the mobile device, web pages must perform well in all types of situations. If you have designed a few elements of your website that work well on your desktop, you need to ensure that the same level of intuitiveness is maintained over mobile devices. If there are random pop-ups on your website, they’ll interfere with the experience a user will have on their smartphone. To avoid such issues, you must test your website on multiple devices.
6. How To Use Google Trends For SEO? Create A Knowledge Base!
Having an intrinsic knowledge base can help you create an effective customer service and content strategy. When you have an excellent knowledge base, your users can access it to resolve their queries. However, creating a knowledge base has SEO benefits too. You can offer a diverse knowledge base to your customers that contain quality content. Make sure that they are keyword-rich; valuable keywords enhance your content's performance on search engines.
Did you know that 92% of the customers feel the urge to switch to a different company if they witness poor customer service? Having a knowledge base can help you in offering two significant benefits. You can deliver rich content along with premium customer service. Bonus tip: you can cover the topics while using optimized keywords. It will help you in enhancing your knowledge base.
7. Enhance Your Technical SEO Practices
There are two critical aspects of technical SEO that include the speed of your pages and mobile friendliness. But there’s another pretty important aspect. To enhance your technical SEO, you must also focus on improving your site security. Nowadays, Google demands websites to register themselves with HTTPS. It notifies Google that the website is secured. There are few additional elements that you must take care of:
- Website architecture: When a website is designed logically, the search engines can crawl easily over the pages, crawlers can seamlessly index your pages, enhancing your website rankings.
- Snippets: This sort of markup puts additional information on your web pages. It will help your web pages to stand out in search results.
- Duplication: Search engines can negatively affect your website if you re-use the content or the exact text repeatedly.
Takeaways
With these latest SEO trends, your business can enhance its SEO strategies which can help you to rank your website high on Google SERPs. You must consider new algorithm updates and ensure that your website complies with these strategies. If you are looking for data-driven, strategic SEO tactics, Saffron Edge can help you develop and implement its expertise with the latest SEO trends. Contact us today to know more about how we can help.
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How Brands Are Using Live Video Marketing To Increase Business Presence?
With the advent of the internet, businesses from all over the world have now got many different types of content through which they can increase their business presence and the best part is using these different forms of content is pocket-friendly as well. But if you will go through the current top trends of SEO then you will notice that there is one form of content that is leading the digital platform and that is video based content. Even if you go by the stats, you will find that most of the people on the digital platform are now preferring video based content as more than 54% of the consumers look forward to seeing more video content from brands. But instead of being dependent only on one type of content and limiting your reach, you should start considering live video marketing as well. The proliferation of live video began almost a decade ago with platforms like Livestream and Ustream. And now because of the features like Go Live on Facebook and integration of live mobile streaming on YouTube, live video marketing has become a strong weapon for the modern day marketers. Live video marketing as an inseparable part of marketing One of the most important things to know about live video streaming is its success is totally dependent on timeliness and this is why it has slowly become one of the most used SMM techniques by businesses of all sizes and industries. And the current lockdown phase has fueled the growth of live video marketing as a crucial part of marketing. Because of confined outings, people are now more interested in joining live sessions through live streams right from the comfort of their home. And since live video marketing is more interactive, it becomes a unique marketing approach. To make these live streams more engaging and polished, many brands are using tools like an online video cutter to edit and refine their video content before or after live sessions. Nowadays, brands are even using influencers for live videos because this is being considered as one of the most ideal ways to add value to the content so that more people will find it not only interesting but valuable and full of information. The benefits of live video marketing Live videos allow a brand to get connected with its audience on a human level and this type of human touch and interaction is not available in any other form of content used on the digital platform. There are other many benefits of live video marketing and we have mentioned some of them below. Better engagement According to a recent report, it has been found that 80% of the consumers will be more interested in watching a live video than reading a blog from a company. Since video based content is visually more appealing and easier to grasp, people prefer it more than any other form of content. Wider reach Through live videos, you can get connected to millions of people and this is why its reach is better than all other forms of marketing. Because of better reach, you will also have better brand awareness. And since there are no geographical restrictions in live videos, you will never be confined to a certain type of audience base. This is why live video marketing is used to spread awareness about new products and services. Improved customer relationship Since you will be interacting with your customers in real-time and on a human level, you will be able to build a better customer relationship. It has been seen that live video marketing proves to be more effective in building trust and loyalty among customers in comparison to all other forms of marketing. No other form of marketing allows you to interact with your customers personally. So, even if you are looking forward to improving customer relationships, you can use live video marketing. Better conversion rates If you will use live video for your firm then you can easily demonstrate your product instead of moving through the step-by-step process which begins with first explaining how your product works or how it is different from others. So, this way, you can directly show your products to your potential customers and thus you will have higher conversion rates. Even 70% of the marketers out there believe that live video is much better at improving conversion rates than all other forms of marketing. How live video marketing is being used? Live interview with industry experts People on the digital platform are always hungry for reliable information and you can fulfill this growing demand through live videos. If you will start doing live interviews with industry experts then it will surely make people succumb to watching videos since industry experts are trusted among the customers and they will consider them to be a reliable source of information. By doing live interviews with industry experts, you can even work on improving the credibility of your brand, regardless of the size of your firm and the industry domain you are dealing with. Questions and Answers with professionals If you will go through the current social media trend then you will realize that people are more interested in watching Q&A sessions and thus it can be included as a part of your live video marketing strategy. By choosing the right subject of discussion and by choosing the right industry expert, you can easily make Q&A sessions both informative and entertaining. You are not even restricted to a particular type of niche while organizing such sessions since it will allow the audience to get directly in touch with industry experts. Live tutorials You can’t make a person succumb to buying your product through colorful ad banners or catchy taglines only. The modern day consumers are always looking for a strong reason to buy your product or service and through Livestream, you can surely give those customers a solid reason. Through live tutorials of your product or service, you can easily highlight the purpose of the product and thus it proves to be highly fruitful for sales. You should know that live tutorials have even become an inseparable part of influencer marketing as brands have started hiring experts to do live tutorials related to the product or service which makes the Livestream more reliable. But you will have to make sure that your live tutorials are not only about a sales pitch. Live unboxing This is one of the most common types of videos being used on platforms like YouTube by bloggers and customers are more interested in watching these types of live videos since it gives them the first look of the product. People who are crazy about gadgets and other types of products wait eagerly for unboxing videos. But unboxing is not only limited to gadgets now as it is now being implemented to lifestyle-based products as well. So, if you are launching a new product then you can promote your product by asking one of the bloggers related to your industry to do a live unboxing of the product. Live behind the scene Using behind the scene live videos can be a great way to engage the audience since it will give them a view of how their brands work and function. There are many ideas to use a live video on such topics. You can give your audience base a look at the manufacturing plant or you can simply show the working culture of the office. You can even use funny bloopers to make the audience aware about what goes behind the scene and since the customers will also be interacting with you, it will make the audience get connected with your brand on another level. Live video marketing has slowly started gaining popularity among most of the marketers and in order to take advantage of this strong marketing tool, you will have to be aware about the basics of successful live video marketing. Make sure to include platforms like Facebook and YouTube in your live video marketing strategy and use innovative ways to get in touch with your audience in real-time. ...
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HubSpot Marketing Automation: Beginner to Advance Guide
Companies using HubSpot's marketing automation tools saw a 50% increase in lead conversion rates and a 30% reduction in customer acquisition costs. Additionally, businesses using HubSpot report an average increase of 72% in marketing-generated revenue. HubSpot has significantly impacted SaaS businesses. HubSpot marketing automation is a sophisticated solution designed to streamline operations, enhance efficiency, and maximize marketing impact in today’s competitive landscape. This comprehensive guide delves into marketing automation fundamentals, explores features, and illustrates how businesses can thrive by leveraging automation software tools. What is HubSpot marketing automation? HubSpot Marketing Automation is a tool within HubSpot's CRM platform that helps businesses streamline, automate, and measure marketing tasks and workflows. It allows you to create automated email campaigns, manage social media, track leads, and analyze marketing performance. With features like personalized email sequences, lead nurturing marketing automation and customer segmentation, HubSpot Marketing Automation helps improve efficiency and drive more effective email marketing automation strategies. Features of HubSpot marketing automation HubSpot offers a comprehensive suite of tools that empower businesses to elevate their marketing strategies and connect more effectively with their audience: Email Marketing: Create and personalize email campaigns to nurture leads and drive conversions through targeted and relevant content delivery, ensuring tailored messages resonate with specific customer groups. Lead Capture Forms: Design and embed forms on your website to capture visitor information, expanding your contact database effortlessly. Lead Scoring: Evaluate lead engagement and prioritize efforts based on conversion potential, optimizing resource allocation for maximum efficiency. Automated Workflows: Set up automated sequences of actions based on user behavior, guiding leads through the customer journey and increasing the likelihood of conversion into paying customers. Segmentation: Categorize contacts into groups based on demographics, behavior, or interests to deliver tailored marketing messages that resonate with specific audience segments. Social Media Management: Manage social media presence, schedule posts, analyze engagement metrics, and optimize strategies to maximize impact. Landing Pages: Create customized landing pages optimized for lead generation and conversion. These pages should guide visitors toward desired actions and enhance campaign effectiveness. Analytics and Reporting: Gain valuable insights into campaign performance and website traffic with comprehensive analytics, enabling data-driven decision-making to refine marketing strategies. A/B Testing: Experiment with different content variations to identify the most effective approaches, continuously optimizing marketing efforts for better results. Integration Capabilities: Seamlessly integrate with other marketing and sales tools to streamline data flow and enhance campaign effectiveness across platforms. HubSpot Marketing Automation offers features like automated email campaigns, social media management, lead nurturing marketing automation and detailed performance analytics. These marketing automation services enhance efficiency and drive effective strategies, making them valuable business tools. Benefits of HubSpot marketing automation HubSpot's automation capabilities offer several key advantages significantly enhancing a business's marketing efforts. By integrating CRM and marketing automation , HubSpot enables seamless lead tracking, personalized communication, and efficient workflow management, driving better engagement and higher conversion rates. Time Savings: Automate repetitive tasks like email campaigns and social media posting, freeing valuable time for strategic activities and campaign development. Lead Nurturing: Automate workflows to deliver personalized content and nurture leads through the customer journey, increasing conversion rates and fostering customer loyalty. Increased Efficiency: Consolidate marketing tools into a single platform, streamlining processes and improving overall efficiency across marketing operations. Targeted Campaigns: Segment and target specific customer groups with personalized messages, ensuring relevance and improving engagement with the audience. Improved Customer Experience: Deliver personalized content and timely follow-ups that enhance customer satisfaction, fostering long-term relationships and brand loyalty. Easy Lead Capture: Simplify lead capture processes with customizable forms that collect visitor information, expanding your contact database and increasing outreach potential. Why use marketing automation in the customer journey? Incorporating marketing automation into your strategy offers several compelling benefits that can transform your business: Automation boosts efficiency: By automating repetitive tasks, marketing teams can focus on strategic initiatives that drive business growth and innovation. Data-driven decision-making: Utilize analytics and reporting tools to gain insights into campaign performance, enabling informed decisions that optimize marketing strategies for better results. Scalability and consistency: You can effortlessly scale marketing efforts as your business grows, maintaining brand consistency and alignment with established marketing objectives. Centralized campaign management: Manage all aspects of marketing campaigns within a unified platform that enhances collaboration and visibility, from planning to execution and analysis. Advanced automation features in HubSpot for repetitive tasks HubSpot goes beyond basic automation with advanced features that further streamline marketing and sales processes. Its marketing automation lead nurturing capabilities, detailed analytics, and personalized email sequences make it an essential tool for businesses aiming for efficient and effective marketing automation strategies . Workflows for sales activity: Automate follow-ups based on user actions, ensuring timely and relevant interactions that drive sales conversions using better marketing automation workflows . Integration with external applications: Connect HubSpot with third-party tools like Salesforce, Zoom, and Zapier to automate data exchange and event-triggered actions for enhanced productivity. Custom code for advanced automation: Utilize HubSpot's Enterprise features to create custom workflows and automate complex processes like lead routing and data handling, tailored to specific business needs. Smart lists for targeted marketing: Segment contacts dynamically based on criteria such as behavior or demographics, enabling targeted campaigns that resonate with specific audience segments. Smart content personalization: Customize content based on user attributes or behaviors, delivering a personalized experience that enhances engagement and conversion rates. Follow-up email automation: Automate follow-up emails based on user interactions, ensuring timely communication that drives engagement and nurtures leads. Conclusion HubSpot marketing automation empowers businesses to optimize their marketing efforts, streamline operations, and achieve sustainable growth in today's competitive digital landscape. By harnessing the power of automation, businesses can enhance efficiency, improve customer engagement, and drive meaningful results. Explore the full potential of HubSpot automation and SaaS marketing automation tools to revolutionize your marketing strategy and propel your business forward in the digital age. In conclusion, HubSpot's robust automation capabilities provide businesses with the tools to streamline operations, enhance efficiency, and drive growth in today's competitive landscape. Its growth marketing automation features empower businesses to scale their efforts and achieve better results. Are you considering starting marketing automation for your business, or do you want to take your marketing strategy to the next level? Contact Saffron Edge for exceptional guidance and support to amplify your success! Let's make it happen! ...
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Key Strategies to Reduce Cart Abandonment Rates Via Push Notifications
Cart abandonment is a major challenge for companies in today's eCommerce world. Some sectors have seen a stunning adoption of this strategy. According to a report, 37% of smartphone users in the United States experienced push notifications during unlock sessions originating from utility apps. Systems apps ranked second with 24% and messaging apps with 10%. Consider a scenario in which an online consumer comes to your store to add items to their shopping basket, only to abandon the transaction. You cannot let this happen when you've spent so much time and money marketing your business! Source: Pexels While it's impossible to know why internet customers spend so much time searching for things they'll never buy, there are strategies to keep them from abandoning their carts - or at least attempting. Rescue abandoned carts in two stages: first, while the customer is still on your site, and second, after leaving your site. That is the most effective strategy to take. What is a "push notification"? A web push notification is a notice that pops up on a subscriber's desktop or mobile browser when they are logged in. Using this notice, the brand may communicate with the client even while the user is not on your website. Push notifications are used to convey discounts, transaction confirmation, and order fulfillment and deliver targeted reminders regarding abandoned carts. When paired with the correct offers and sent at the right moment, Push notifications can encourage customers to return to the basket and complete the transaction. Why does cart abandonment happen? There are several reasons why a customer abandons a transaction. When it comes to making a sale, it's not always about the price or the quality of the goods you're selling. Some of the other elements that influence their purchasing decisions include the website experience, the availability of a mobile app, the payment and delivery alternatives, and more. Let's face it, no matter how great the product is, if you encounter any of the problems listed above, you'll be the one to quit! Especially if you have alternative options available to you. What happens when people ditch their shopping carts? The most apparent consequence of cart abandonment is losing more than half of your store's revenue. Then there's the fact that you'll miss out on all of your store's potential earnings and the lack of brand loyalty in the market. That is like eliminating your future sales before you can contact any new clients at all. Why use push notifications for cart abandonment recovery? You may use Facebook advertisements and email campaigns to remind customers what they have left behind. You may even offer them a discount on the items to get them to buy them. But in both circumstances, you're still waiting for the consumer to see the ad, open the email, read the content, and then purchase. On the other hand, mobile push notifications ensure your unique offer gets read on the go and prompts customers to buy right away. 1. The opt-in rate for push notifications is greater. The top-grossing online retailers are now increasingly using push notifications to engage with their consumers, according to a 41 percent opt-in rate. Customers are more likely to accept push alerts from an online business since they are already required to provide their contact information to get updates. 2. Push notification has a higher open rate There is a 30% open rate for push notifications, higher than the open email rate. Instead of risking the possibility of being in a spam box or waiting for the customers to check emails, the message is digested because it's on mobile. 3. Push notification has a higher click-through rate According to a blog post by Andrew Chen, push notifications to have an average click-through rate (CTR) of roughly 40%. Push messages have a higher open rate than emails, with an average open rate of 23%. 4. A larger percentage of people open and respond to push alerts. Push notifications have been shown to increase online retailer engagement. They can lead to an 80 percent level of engagement if used correctly. All you have to do is guarantee that your push message is personalized, relevant, and uses intriguing content to express all of that. An online business may effectively use push notifications to keep its customers interested and entice them to make further purchases or, even better, to complete those they started but never finished. Tips on how to get push notifications to work Reward yourself with a small favor. Discounts are the most effective technique to entice customers to return and finish a transaction. You may revive an abandoned cart with a reminder of what they left behind and a promo code that makes the pricing even better. Even a ten percent discount appears to be enticing for everyone. Create a sense of urgency. No matter how generous your discount on the items they've left behind, it will be worth nothing if there is no deadline. Your customers may put off making their purchases if you allow them to decide when and where they want to complete the transaction. Why not inform them they have a day or two to use the coupon? Make sure the timing is correct. Push notifications are all about time. Neither being too early nor too late is ideal while trying to reclaim an abandoned cart. Early is a little spooky, while leaving things behind too late may result in the client losing interest completely. Determine when to deliver a relevant message to your typical consumer based on their behavior. Help find a solution to an issue. Most likely, a buyer departed because they couldn't figure out how to make the best purchase for themselves. They might blame concerns about the good's size, quality, or quantity for sale. Another approach to reclaiming an abandoned cart is to assist in making a purchasing choice. Remind them what they left behind Sometimes all it takes is reminding the consumer of what they left behind and why they were seeking those things in the first place to get them back on the right track. Push messages don't need discounts; all you need to do is make them seem like a subtle hint rather than a sales pitch. Maintain your brand's distinctiveness As vital as it is to keep your message short and to the point, it is also important to maintain your brand's identity. When it comes to marketing, you should write as you talk, and your push notifications should do the same. Be specific Don't be distracted from your primary aim of finding an abandoned cart. Keep your push notifications simple, and don't try to cram too much information into them. Including a call-to-action at the end of a blog article is just as effective as being explicit. Ask for feedback You may not be able to entice a consumer to make another buy at a later time. You should always know why you're doing anything. As a result, incorporating customer input into your push notification campaign is important. Additionally, you'll have a more enjoyable time shopping due to this. Make sure you don't overdo it. All those abandoned purchases are something you'd like to recoup. It's fine to go overboard, but don't go overboard. Too many push notifications might cause uninstallation. Thus you must realize that this can be a negative experience for the user. Optimize the frequency of your push notifications based on your campaign results. Automate your notification pushes to save time and money. Don't wait until the last minute to rescue carts that have been left behind. You need to set up a push notification strategy from the start, so you need to automate these notifications. You may set up push notifications in minutes with the Shopify mobile app powered by Global Apps. Your push alerts will go out at the right moment, and you'll be able to see how they're doing in real-time. Wrapping Up You can't afford to miss out on key clients in the digital economy because of the fierce competition. Push alerts are an essential part of a successful cart recovery program. To know more about ROI-driven Push Notification campaigns, contact our experts today! ...
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