How To Get Your New Website Indexed By Google
Mar 05, 2018
10 min read
Before you start formulating strategies to rank your new website or blog on Google’s SERP, you need to get it indexed first to begin your ranking quest.
Google automatically picks up new websites and blogs to rank every single day but your website may have easily got bogged down in the crowd if Google has still not cared enough to index your new website or blog.
So how do you get it indexed?
To get a better understanding of how to get quickly indexed by Google, you need to know first about Google Crawler and Google Indexer.
Google Crawler is a web robot that consists of multiple computers that fetch web pages from the world wide web and adds them to the Google Indexer. When google bot fetches a web page it culls all the links appearing on that page and adds them to a queue for subsequent crawling and indexing. And when a web page gets indexed, it becomes eligible for ranking on Google's search engine result pages.
Proven methods to get your website indexed
So, to get your website indexed quickly, it goes without saying that you need to inform Google about your new website or blog and invite Google Crawlers to crawl and index it as soon as possible.
Here are some proven methods to do so:
Submit your website
Probably the most straightforward and easy way to get your website indexed by Google is to submit it to Google itself for inclusion in its index. You can submit your website to google search console here.
Submit XML Sitemap
To help search engines like Google know what pages are on your website, you need to create an XML sitemap of your website and submit it to Google.
To easily create an XML sitemap of your website without getting into the technical stuff, you can use this free tool.
Once you have registered and submitted your website on Google’s search console, it’s quite easy to submit an XML sitemap of your website.
After you’ve created an XML sitemap of your website, you can easily submit it to Google’s search console here.
Create Social Media Profiles
Generating social signals is a great way to attract the attention of Google’s crawlers. And in order to do that, you need to be active on social media.
Creating profiles on social media platforms such as Facebook, Twitter and especially Google+ and mentioning your new website in the ‘basic information’ tab there is a great way to let Google know about your website.
Create Backlinks
Creating social media profiles to get your new website or blog indexed works because you can always get a link back to your website through them. Likewise, you can submit your website to high authority business directories or social bookmarking websites which gets crawled often to get your site indexed as well.
Website Speed
Google crawlers avoid slow websites. So, make sure that your website is optimized for speed to enable google’s crawlers to crawl your website without any hiccups. If you have no idea about how to speed-up your website, we can help optimize your website for speed and performance.
Frequently Publish Fresh Content
Google loves fresh content. If you want crawlers to index your website quickly, start publishing relevant content on your website on a regular basis so that Google knows that you have a knack of frequently adding fresh content and crawlers would automatically start crawling your website more often.
So, there you go! Use the above-mentioned methods to quickly get indexed by Google and start generating some free traffic. 
Drive Exceptional Growth without an In-House Marketing Team
We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you
Share with Friends
Get The Ultimate Marketing Toolkit
100+ Tools on SEO, Google Ads, Meta Ads, Social Media, Viral Marketing, CRO, and more.
Free Download
Buy Now, Pay Later: Does BNPL Strategy Work for Businesses?
Sixty-seven percent of Gen Z respondents to a Statista survey the same year reported using a BNPL service during the previous three months. Buy now, pay later is a convenient and popular way to shop for a broad variety of goods and services. Mozo found that among Australians who are already utilizing BNPL services, 67% are buying needs like furniture and household appliances, 57% are buying luxury items like designer apparel and jewelry, and 27% are buying basics like food. A second payment method that firms might use is the "buy now, pay later" model. When they make a purchase, they may get their hands on it right away, and they also have the option to spread out their payments. Also, customers can feel more at ease purchasing an expensive item like luxury apparel or furnishings if they can spread out their payments over time. By allowing customers to make installment payments, you may be able to enhance both sales and client loyalty. A purchase now, pay later option can help customers whose budgets have been thrown off by the spread of COVID-19. History of how BNPL became so popular Let's go back to the beginning of BNPL to learn more about its history and how it got to be what it is now. Many of these warehouse stores have also experimented with layaway and other payment plans in the past. The widespread adoption of credit cards has led to the demise of these alternatives. Many stores now provide their own credit cards and actively encourage their use at the point of sale as a means of boosting customer loyalty and increasing sales. Key features of BNPL, according to researchers, are lower transaction values and the absence of a credit check or conventional underwriting. This debt is unavailable to creditors because BNPL services do not report user activity to credit bureaus. In most cases, a 25% down payment is required at the time of purchase, with the remaining 75% divided into three equal installments due every two weeks. The buyer must authorize automatic payments using a debit or credit card in order to complete the BNPL transaction. A definition of "Buy Now, Pay Later" With Buy Now Pay Later, a client may make an immediate purchase and then pay for it in monthly payments over a short period of time. In essence, you will be granted a short-term loan, the whole amount of which must be repaid either in monthly installments or in a single payment. If you repay the loan on time, you won't have to pay any interest. Though yet in its infancy, BNPL's promising future is assured by its rapid development. Online purchases are a common reason that borrowers seek out these sorts of loans. The speed with which loans may be approved sets it apart from more traditional approaches. As long as you don't postpone payments, it won't have any effect on your credit score, which is still its largest perk. There is a plethora of BNPL service providers in India. Mobikwik, Amazon, Simpl, PayPal, Alibaba Postpaid, and Paytm Postpaid are all part of the group. Nonetheless, at this point, you're probably wondering how BNPL makes money. Exactly how does BNPL function? It's finally here. Explaining the Operation of BNPL Read on to learn how the BNPL system benefits both shoppers and stores. The shopper continues shopping as usual and proceeds to the checkout counter. BNPL begins the same way that every other online purchase does for the buyer. You go to several internet retailers, choose items, and get ready to check out. The BNPL provider the store has selected offers a buy now, pay later payment plan. The consumer can pay with BNPL, along with other payment methods like credit cards, at checkout. The borrower's credit is given a "gentle pull" by the lender. When a consumer chooses to pay using BNPL, they must provide the BNPL lender with basic identifying information (such as a full address and Social Security number). In order to ensure that the borrower would repay the loan, the lender does a mild credit check right away. Since this form of credit check is not shared with credit reporting agencies, it will not have a negative impact on credit ratings. The store must pay a fee to the BNPL provider. The BNPL provider will deduct a fee from each sale made at retail and pass the cost on to the store owner. Fees (usually 2-8%) are withheld from the amount the BNPL lender transfers to the retailer. This is analogous to the partnerships between banks and shops that enable the use of credit cards. The consumer makes payments against the outstanding debt. In most cases, BNPL sellers may waive interest charges entirely if you pay off your debt in a very short amount of time (typically 30 days). Lenders often provide a variety of payment plans, each with its own set of terms and interest rate, to clients who may require additional time to repay the principal. As is the case with credit cards, the consumer will save money on interest charges if they pay off their balance quickly. Where do BNPL businesses get their money? The next obvious question is, how does BNPL make money? Who or what is providing the funding? Earnings via retailers: BNPL provides a platform for businesses to expand their clientele and hence their revenue. As a result, customers with low balances can still make purchases. Additionally, it provides a new method of vendor compensation. As a result, they will be charged a transaction fee of 2-8% of the total purchase price. This raises a red flag for the sellers who are footing the bill for the hefty transaction costs, but the rising average order size speaks for itself. Obtaining Funds from Customers: Interest- BNPL's clientele are a significant source of revenue. Depending on the customer's credit or the length of time before the balance is paid off, some businesses impose interest rates anywhere from 10% to 30%. The borrower is responsible for paying interest on the loan if he or she extends the loan's repayment term. However, there are a select few businesses that will not assess any fees so long as the loan is repaid on time. Payment postponement - The client is responsible for the late fees if the payment is not received by the due date. It is a major source of income for BNPL enterprises. It's possible to accrue interest at a rate of 30% or more. It is the penalty for late payment, even when the consumer pledges to reimburse the remaining amount promptly. They are also interested in developing their own online marketplaces in order to generate revenue. This will allow them to boost their earnings by encouraging customers to swipe their cards more often. As a result of referring clients to their business partners, they might collect a commission. Another significant revenue stream comes from the display advertisements they host. There are several brands that use ads to boost their credibility and sales. Inevitably, there is a cost associated with running this ad. In exchange for advertising space, these companies are paid by the brands that advertise on their site. Many still have not subscribed, thus the money from this source is low. Earning money from data is the way of the future. They now have access to a wealth of personal information about you that might generate income for them in the future. This information is extremely valuable and might be transferred for monetary gain. They may put that money into expanding their business in the future. Now that we've covered BNPL firms' primary income streams, it's time to learn about BNPL's benefits. What are the benefits of “buy now pay later” for business? It may be hard for you to see how accepting this kind of payment will benefit your company. That's hardly surprising, considering the prevalence of layaway plans in retail sectors. Here are four benefits that should help you see how this payment method may be used in a business-to-business setting: Reduce cash flow stress as much as possible. If most of your cash flow is already being spent, it may be impossible to pay for new or used equipment right once. Services that allow you to make a purchase now and then make a payment at a later time can help you better manage your finances. Smaller payments can be made starting after the selling date, rather than all at once. If the equipment can be put to work generating more money, then it more or less pays for itself. Second, don't use up all of your available finance options. Do you prefer not to use your available credit at the bank? Do you wish you didn't have to use all of your company's credit? You can think of BNPL as a distinct line of credit from your other options. In this way, you won't have to worry about draining your credit account in order to get the necessary tools. Third, think about arranging a special payment plan. Do you think it would benefit your company if you could finance machinery with no money down and only interest to pay for the first six months? Instead, how about a payment plan that adjusts with the seasons? With BNPL finance, there are several flexible payment options for business-to-business transactions. The sellers and their partner lenders may surprise you with their willingness to negotiate. Fourth, shop with complete ease. There are a plethora of BNPL system sites readily available on the web. In addition to checking out items, making automated payments, and downloading data for internal reporting are also options. Inquiring about the seller's ability to offer financing at a later date never hurts. After nearly two years of navigating the effects of global economic volatility, many small businesses are on the road to recovery. But most decision-makers are aware that they require the proper equipment to do the job and bring in money. If your business is ready to take the next step but needs a financial bridge, buy now, pay later services might be the solution. Is BNPL the Best Option for Your DTC Company? In recent years, the option to finance purchases with delayed payment has skyrocketed in popularity, and it's not expected to disappear anytime soon. As more and more vendors provide this choice, not providing it might put a store at a competitive disadvantage. You should thoroughly research your potential BNPL provider and make sure you have the funds available before committing to using BNPL for your company. Verify that the supplier you're thinking about will work well with your present sales infrastructure. ...
read more
How to calculate Amazon ACOS? How can eCommerce brands reduce their ACOS of Amazon?
Source: Pexels Have you ever imagined that an online bookseller will one day turn out to be the second most valuable brand in the world? Yes, we are talking about Amazon, a leading multinational conglomerate and eCommerce company with a brand value of almost $254.2 billion (as of 2021). The company has almost 214.5 million monthly visitors to its websites, making it the most popular eCommerce company worldwide in terms of traffic. And not just this, the global advertising revenue of Amazon was expected to reach $26.1 billion in 2021, and the same forecast says it can reach up to $85.2 billion by 2026. You must be wondering why you see all these statistics about Amazon's growth and business. Well, the answer is simple - to guide you through the importance of using Amazon for advertising. Almost 9.7 million Amazon sellers are connected with this giant eCommerce platform, making it a perfect place for marketing your products and services. However, to efficiently advertise your products on Amazon, you need to constantly look after a crucial key metric to get better sales at a lower investment. That key metric is Amazon ACoS (Advertising Cost of Sales). Let's learn about it in detail. What's Amazon ACoS, and How Can You Calculate it? If you are from a marketing background, you probably know what ACoS is. Therefore, when you talk about 'Amazon ACOS,' it is Amazon Advertising Cost of Sales for the advertising campaigns you run on Amazon. In simple words, you can say it is a metric that determines how much money you spend on advertising your products on Amazon versus the sales you make through it. To calculate it, you can divide the money you pay for the clicks from Amazon ads by the total number of sales you make from those clicks. Below is the formula to calculate it: ACoS =(Total ad spent / Total sales) X 100 Specifically, the ACoS value helps you understand how much money that you have earned by advertising your products was spent on running that ad campaign. For instance, let's say you run an advertising campaign on Amazon that has generated sales amount to $500. Now suppose, if the total cost of an ad campaign is $150, then the Amazon ACoS will be = (150/500)*100=30 So for every dollar you made through Amazon advertising, 30 cents have been spent on running the campaign. How to Calculate a Good and Break-even ACoS for Your Amazon Ad Campaigns Calculating the right Amazon ACoS (also known as benchmarking) is the process of improving the efficiency of your ad campaigns with the help of bid optimization or keyword analysis. However, a good ACoS value also depends on individual factors for every advertiser. The amount you can afford for the campaign (depends on your profit margin) and the amount you are willing to pay (depending on your advertising goals) are such factors. You can quickly determine what ACoS value will be perfect for your business through these steps: Calculate the Profit Margin of Your Product To find that, you need to subtract all the costs on the product (manufacturing costs, shipping charges, Amazon fees) from the product's price. Find Out the Break-even Point of Your Amazon ACoS Your break-even Amazon ACoS is equal to the value of your profit margin. The ACoS is part of the revenue you spend on advertising. Similarly, the profit margin is the part of the revenue you have received as a profit. When the value of your ACoS equals your profit margin, you are putting all your profit into advertising, which means you are breaking even! That's the point that decides whether you are making money or losing it! Determine Your Target Amazon ACoS The ultimate objective of advertising and selling your products on Amazon is to make money. For that, it is crucial to determine your target ACoS, which is the value at which you receive the profit margin you have targeted. Here's the way to calculate it: Target ACoS = Profit Margin (Before Advertising) - Target Profit Margin (After Advertising) How to Reduce Your Amazon ACoS for Your Business? There is a reason why business owners are inclined towards Amazon for advertising, and that reason is that it has been a paramount advertiser for years. According to Statista, Amazon's US ad spent value in 2020 was over $6.8 billion, still more than its four greatest competitors collectively spent. Touching a sales milestone with Amazon advertising is not that challenging. All you need to do is get your Amazon ACoS value close to or below the break-even point. It's alright even if you do not make any profits initially. At least your brand will reach the maximum number of people, and that's a little victory, too, right? In fact, many sellers leverage Amazon advertising to get more user reviews, to improve their rankings and brand awareness. It's not always about profitability; sometimes, it's all about brand presence and customer engagement. However, here are the three most straightforward ways to lower your Amazon ACoS: Prioritize the Right Keywords Be it a blog or an ad copy, keywords play a crucial role in making or breaking the success of a content piece. In order to get relevant leads that have the chance of converting, you must pick the right keywords for your product listings. But how will it reduce the ACoS of your ad campaign? Well, that's simple. You get more organic traffic by using suitable keywords relevant to your ad campaign and target audience. As a result, you do not need to lose your pocket and spend more money on advertising. You might not believe it, but a single ad can attract dozens of leads by simply stuffing the relevant keywords in your ad copies. Worried about how to choose the right keywords for your product listing? Follow these steps for that: Conduct Amazon keyword research using an Amazon-specific keyword tool, such as Sonar. Once you get your keywords, incorporate them into your listing. One good thing with Amazon ad campaigns is that you don't need to add your keyword multiple times, unlike SEO. One time is more than enough for your product to rank for that specific keyword. Well, that's it. Now, you can easily attract more genuine leads by adding the right keywords to your sponsored content. Be Proactive in Bid Management Look, not every product is evergreen. Some products are seasonal, and their sales vary based on different seasons. For instance, if we talk about most of the regions in India, there will be a higher sale of raincoats in July and August (rainy season). However, you can see a drop in their sales from October to January. Therefore, it is crucial to regularly check and manage your bids to optimize the cost spent on the ad campaign. You can analyze specific products and lower the bids for their ad campaigns during an off-season. Why spend an extra penny on advertising the products that your users aren't purchasing during that time? Instead, you can use that budget for high-demand products. In this way, by managing the bids, you can lower your Amazon ACoS and maximize the profits. Source: Pexels Optimize Your Page Content Do you want to make your customers feel disappointed in you for the wrong information in your product listings? Well, don't tell the answer, it's already clear. Nobody wants to make their customers walk away, be it eCommerce stores or brick and mortar shops. When you get leads through your ad campaigns, make sure you show the correct information to your visitors relevant to the keywords you have used. For instance, if someone searches for a casual polo t-shirt, your listing must contain information related to a casual polo t-shirt. Remember, if the product description and details do not match with the product itself, you might lose a good amount of genuine leads. Amazon recommends those products having relevant information and generating value for the customers. By optimizing your web page content, you can get maximum leads organically. Subsequently, you might not need to invest much in advertising for that purpose. Key Takeaways The stats and facts have already shown why Amazon is the perfect marketplace to advertise your product listings. Even most US marketers believe that apart from its promotional features, its robust performance and high ROI make it the best advertising platform' for lead generation. However, not everyone can leverage the benefits Amazon as an advertiser offers. It depends on how efficiently you manage the Amazon ACoS with proper bid management and keyword research. Moreover, the level of competition, type of products, and seasonality also influence the critical metric. But with the proper knowledge and optimized management, it could be as easy as ABC. All you need is a professional and efficient PPC campaign management company that knows how to deal with Amazon's advertising algorithms and tactics. Their team of experts can assist you with your marketing part to fulfill your business goals within the designated budget. After all, everything we want eventually is the accomplishment of our objectives, be it with assistance or without assistance. ...
read more
Tips To Enhance Your content Marketing Strategy
Content writing is a simple medium to connect with the target audience for a business. The Internet is clearly a new revolutionary platform to come across your target audience quickly and easily. It is something that has been accessed by millions of people and that too on a daily basis. All it takes for a business to get audience/customer is a good content marketing strategy. So, here are some tips to enhance your content marketing strategy that will help gain massively targeted customers to boost your business. List Your Strategies The major area which needs to be focused on is listing down your strategies. It is important to list your strategies in advance. It will prove to be an easy method to implement the process of content marketing in order to attract online leads. Listing your strategies is an easy and time-saving practice Identify Your Audience Your prime motive should be identifying your audience and planning your next action accordingly. Well, that will require analysis of your business and the kind of audience/customer it can connect with. In order to get the right audience for your business, it is important to choose a set of keywords smartly so that prospective customers can easily relate to them. You will need an authentic SEO strategy for this action. It will further fetch your business a high rank. This is a sure-shot way to convert a visitor into your regular customer. This process will help you in reaching out to the target customers massively. A team of analytics will be helpful to easily recognize the related audience and reach the targeted customers. Keep In Constant Touch With Your Team Your content outreach team should constantly create and manage the content efficiently as well as effectively. Even though your team is focused towards its goal, it should be guided and suggested about the next course of action. Frequent discussion with the team would also be helpful in attaining a positive and effective result. Being Buyer-Centric One needs to be buyer-centric in order to drive in a large number of buyers for your product or service. It will also help you in adopting a “buyer-centric” automatically further understanding the needs of your clients. It is the key to enhance your content marketing strategy and analyzing the behavior of your audience. The visitors will indeed express interest in buying a product or subscribing to your service. Knowing which type of content your audience prefers is equally important, wherein, one should pay a good amount of time to analyze the website content. This content should be rewritten after a regular span of time. These quick tips and suggestions will deliver an effective output in order to boost the number of customers for your business. ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.
Subscribe now
Get The Ultimate Marketing Toolkit
100+ Tools on SEO, Google Ads, Meta Ads, Social Media, Viral Marketing, CRO, and more.
Free Download