How to Level Up from a Google My Business Apprentice to a GMB Master
Dec 19, 2019
10 min read
If you run a business, Google My Business (GMB) is one of the most useful solutions for developing your business on the web. GMB is a practical fee tool, so you can easily manage and improve your local company’s appearance in Google Search and on Google maps by highlighting information useful for customers. If you run a business in a particular area or serve a customer within a designated service area, GMB can help people to find you.
Verified business on Google is considered reputable by customers or users. Think of yourself in the shoes of customers who search for your business in their location in google search, what will they find? Maintaining your local business on GMB can help users discover the products and services you provide, contact, hours of business and find your location. GMB not only verify or locate your local business, but it also helps to know how and where people are searching for you.
Why do you need to update your GMB page?
Ensure that your business google page is up-to-date with the correct information and optimized for the most relevant results for each search. Google My Business pages require a regular update and monitor just like websites, facebook pages, Instagram and other pages where customers interact with your business. GMB encourages both online and offline of your company.
Your business page is a dynamic asset, update your page frequently according to your customer's reviews and searching for information. You have to provide information like your physical address, phone number, category, attributes, finding directions and contributing content such as photos of an establishment. Google page requires close attention and care. Here are some reasons why GMB needs regular updating.
To convert customers on your GMB page
Among all the administrative tasks to complete on a month-month basis, updating your Google My Business pages and listings is a top priority. If your GMB page has old irrelevant details, it affects your business growth and there is a chance of losing customers. Imagine, if you hang an old billboard on the highway with your old business name and location, customers automatically went to search in your old business place. In the same way, you have to update your GMB listings to avoid confusion. Every day thousands of eyes should scan your listing.
So you must have a strong listing with all the accurate information about your local business. This allows customers to access readily available information without having to leave the search engine. GMB acts as a billboard for your local business, which advertises new sales, offers, and discounts to attract customers both online and offline. If you plan to provide offers on New Year's Day, let your customers know about your GMB page and increase your sales rate. If you don't have any GMB page for your local business, create a GMB with complete information with photos, reviews, contacts, and addresses to attract new customers' attention when they are searching online.
To be evaluated on your GMB page.
When a potential customer is searching for your business, the previous client's reviews play an important role to make them as your client. One of the most effective ways to build a great reputation online is to have clients comment posts on your GMB page. Nowadays, Google made easier for people to see your reviews. To build a strong reputation, you could ask your customers to update their reviews to reflect their recent experiences with your business. Or you can simply ask your all valuable clients if they could add a review to your GMB page.
Your GMB page is an increasingly influential source for customer ratings/ comments. Customers reviews/rating and increase your business ranking in both online and offline. If you run a restaurant business, you can ask your customers to post your ambiance pictures to get high ratings. Importantly you have to replay all the reviews humbly to get good opinions among customers. To avoid spam, fake and unwelcome reviews occur on GMB pages, regular monitoring about their page content is important. Make sure that you have entered all the details about your local business content so that customers can visit you easily.
To stay updated till today on your GMB page
GMB listings are an important and dynamically growing source of information for web customers. You need to make sure that your business profile is flawless. Pay attention to details and provide all necessary information to make sure a good impression on customers. GMB will also improve your local SEO, boost your business results.
So optimizing your GMB page is essential to appear in local search queries. Google was helping people find businesses that are nearby, if the searcher is near to your business, the higher you can appear in the search results. Monitor your Google listings every month to update your current special events and other offer sales to increase your business sale. GMB helps local businesses get more visibility and search engine accuracy. Make sure to keep the information updated in your GMB based on current business change.
Business uses GMB messaging feature to get analytics such as your average response time to message and gives you a way to control check on yourself. The business that uses the messenger feature gets access to a more visible and potentially useful call-to-action button on their pages. Updates not only affects your GMB page but every digital location on Google where people find you, that includes Google Maps.
To be found on your GMB page.
Google My Business page is the single-most-important factor influencing how findable a location is when people do searches. To be found on Google search, business needs to ensure that their content is optimized for search, their location data is accurate and post strong visual content like photos and videos, along with other essential information.
Fresh content serves multiple purposes for your business. Search engine marketing refers to your business ads appear on Google ads, GBM maintains local results which appear in several ways in maps and search. Local results are tailored to particular geographic areas and help searchers to find your nearby business. GMB listing is by taking advantage of Google Posts, which is a game-changing feature that allows you to promote new products, sales or events. GMB has the potential to help you reach new customers and provide them with accurate, current information. GMB tool is incredibly valuable and essential for all local businesses.
By being active and having accurate, updated details, you can show your customers how much you concerned about online users. To be found, fill your GMB page with accurate information about your current business status to make new customers.
How often should you update your GMB page?
Google My Business is to make it easier for customers to engage with your business organization. It helps potential customers to find your business information like phone numbers, addresses, business hours, easier for them to contact you. Business growth begins to increase in website traffic, phone calls and general business activity once a GMB account is created and the information is verified. Respond to your client's reviews regularly to gain support from users.
Update your page regularly to attract valuable customers for your business through Google search by creating GMB. Keep an eye on your GMB page and update accurate and essential information for business growth.
You should keep the top of your page daily. To help you to stay on top of the search, keep a checklist of essential assets to review. The checklist should cover essential, basic data and content as follows:
- Maintain accurate information about your business like business hours, website, phone number, and location. Keep updated with data changes like business hours, special events and holiday hours.
- Use can also use a mobile app to stay up-to-date with your online presence wherever you go.
- Add attributes, which set apart from your business competitors, such as your employees speak multiple languages or you have special games for children.
- Interact with your customers through ratings and reviews. Are you addressing to spam reviews?
- Are you active in responding to customers' queries like a verified owner?
- Attract new customers through smart campaigns in Google ads or displaying visual contents of your business.
- Announce all offers and special events sale on your GBM page to attract a new audience.
Conclusion
Sign in to Google My Business to make your business page top on the search engine when the user searched for a particular business at a specific location. GMB makes searchers easy to find their preferred business by and also helps owners to get high growth in business. Users can get quick business information such as location, opening hours, exact location and more. Ensure that your business engages and stays active with GMB, GMB ensure that anyone searching for your business name will have information readily available. Contact best and renowned DIgital Marketing specialists to talk about your “Google My Business” business account today.
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5 Tips for Organic Online Marketing Success
How do you define online success? Defining success online involves creating awareness, expanding the brand's reach, generating fresh leads, and gaining customer trust. You can use different marketing strategies to stand out, but basically, there are two main types: organic and paid. Both have advantages and disadvantages, but organic online marketing is best if you want to grow your customer base organically. Also, you can go with organic marketing if you are low on budget. This blog will discuss the organic online marketing tips that will help businesses stand out, whether small or large. What is Organic Online Marketing? Organic online marketing is a strategy that involves unpaid advertising methods to establish a brand's online presence and generate traffic. This includes improving website content for search engines (SEO), creating valuable and engaging content, interacting with audiences on social media, and building a positive online reputation. Organic approaches focus on gaining visibility through authenticity, relevance, and community interaction. The importance of organic online marketing lies in its cost-effectiveness and sustainability. By investing in SEO and content marketing strategies, businesses can achieve long-term growth without relying entirely on paid advertisement. Around 70-80% of online users prefer organic results over paid ads, leading to67.60% of clicks on the first five organic results in SERPs. Additionally, organic methods build trust and credibility with audiences, as they are perceived as genuine and earned rather than purchased. This organic approach fosters meaningful connections and establishes a brand as an industry authority, increasing brand awareness. What are the Differences Between Organic and Paid Marketing? The main difference between organic and inorganic or paid marketing is their approach to attracting the target audience. Organic marketing generates traffic to your site over time without any paid means. Inorganic marketing, on the other hand, utilizes paid methods to interact with the target audience and successfully convert potential customers. Paid marketing strategies involve utilizing resources for paid search advertisements, social media advertisements, sponsored content, display advertisements, and video promotions on platforms like YouTube. This approach allows business to specifically target their preferred audience, connecting with individuals who may have yet to encounter their brand. Organic marketing resembles spreading information through word of mouth, and paid marketing adopts a more sales-centric approach. The fundamental objective of the two differs: organic methods focus on attracting audiences and enhancing brand visibility, while paid strategies concentrate on converting audiences for specific campaigns. To measure paid marketing success, monitoring metrics such as return on ad spend (ROAS), the acquisition of impressions, and achieving high conversion rates. These performance indicators serve as benchmarks for businesses to assess the result of their investment in paid marketing campaigns. Advantages of Organic Marketing Organic marketing offers large and small businesses many advantages and makes their investments worthwhile by increasing brand awareness within their budget. When creating your content marketing plan and organic social media strategy, consider the various benefits of organic marketing: Build an authentic audience: Organic marketing is about building trust. This leads to stronger customer loyalty, better conversion rates, and a genuine interest in your business because people feel a personal connection to your brand. Budget-friendly marketing: Organic marketing takes effort but not a high-budget marketing. If your organic strategy gives you the desired outcomes, consider investing money to amplify the results even more. Long-term success: An organic marketing plan is like a solid foundation for your business. It helps you in building a loyal customer base that actively interacts with your content and spreads the word, paving the way for lasting success. Drawbacks of Organic Marketing Organic marketing is a cost-saving method for building a loyal customer base. Still, it is crucial to acknowledge certain drawbacks associated with relying entirely on this approach for your business. Limited reach: The outreach of organic online marketing may fall short compared to the expansive reach achievable through paid marketing campaigns. While organic strategies have the potential to broaden your market gradually, paid advertising can easily tap into diverse demographics and target markets. Time-taking process: Organic marketing operates gradually, demanding patience to cultivate an audience and establish customer trust. In contrast, paid marketing can significantly show your content to new customers despite its higher costs, leading to quicker conversion rates. Demands Creativity and Effort: A robust organic marketing strategy involves the creation of diverse content across multiple channels, such as blog posts, social media, and email marketing. It demands consistently generating high-quality content for a long time before witnessing substantial results. This necessitates a continuous investment of effort and creativity from you and your team. 5 Best Organic Marketing Tips 1. Create a blog Creating a blog does not mean just expressing personal thoughts and hoping that it will generate a sale. The key lies in crafting educational content that addresses specific issues for your audience and is easily discoverable through search engines. Blog Traffic Strategy 1: Harness the Power of Long Tail Keywords Integrating SEO into your content calendar and article creation proves instrumental in generating organic traffic. Start by conducting complete keyword research and identifying opportunities for ranking with educational keywords in your niche. While the demand for high-volume terms persists, neglecting long-tail keywords could mean losing valuable page views. These long-length and more precise phrases are more accessible to rank for and tend to yield higher click-through rates from search engines. Creating evergreen educational content is a wise long-term investment for your business, surpassing the transient appeal of news-style articles. This type of content delivers enduring value, irrespective of when it is discovered. Adding product links serves as a practical solution to the reader's problems. Don’t just entirely focus on keywords; you also need to ensure SEO optimization: Align your page title with search intent. Create meta descriptions that capture attention and encourage clicks. Employ a hierarchy of header tags for content organization. Maintain concise and keyword-focused URLs. Implementing an SEO checklist guarantees that every content is optimized for search engine readiness. Blog Traffic Strategy 2: Interviews and Collaborations with Experts Conducting interviews and collaborative efforts with subject matter experts increases credibility. Experts generally appreciate the chance to contribute, especially if the content aligns with their mission. They may increase your reach by sharing content on social media or contributing guest posts. Consider curating expert roundups featuring influential leaders in your industry. This is an impactful strategy to incentivize sharing among these influencers. This approach can give high results by designing badges or visual elements for them to showcase on their websites, creating an ideal link to your original article. This collaborative approach significantly expands your blog's reach, attracting a broader audience. 2. Video Content Creating impactful video content doesn't necessitate expensive camera equipment; what truly matters is content quality over production quality. YouTube is already the world's second-most popular search engine, underscoring the importance of using video content for traffic and engagement. Not all videos are equal in driving traffic and ensuring a return on investment. Rather than chasing viral fame, the focus should be on the three Es: Engaging, Educational, and Evergreen. This approach centers around creating content that remains valuable to an audience over an extended period, generating leads consistently. Optimizing videos for search is crucial for this strategy to succeed. Beardbrand's creates men grooming tutorials on YouTube, targeting specific search queries and employing a good YouTube SEO strategy, which exemplifies the effectiveness of aligning video content with keyword optimization. Video Tactic 1: Content Upgrades Enhance the quality of video content by incorporating related content upgrades such as cheat sheets, case studies, infographics, checklists, webinars, or templates on the same topic. This approach not only adds value to your audience but also serves as a reliable method to acquire customers' email addresses, facilitating ongoing communication through email marketing. Video Tactic 2: Live Videos Live videos provide a more personal and exclusive experience, creating real-time two-way interaction. With the ability to livestream simultaneously on multiple social media platforms, live video is a powerful tool for organic marketing campaigns. Although live videos might generate less traffic than other methods, the engagement quality is high, as viewers can form a real-time emotional connection with brands. 3. Organic social media marketing Organic social media marketing is not just about likes and transactions. At its core, it cultivates meaningful conversations, builds community bonds, and sparks enthusiasm. Building a strong social media following is crucial for enhancing brand visibility, but the ultimate objective is to channel traffic back to your website. Consider using the tactics outlined below: Social Media Strategy 1: Giveaways and Challenges Move beyond traditional contests by implementing interactive elements like challenges into your giveaways. This not only drives website traffic but also enhances follower engagement. Participants become active contributors by introducing unique challenges tied to your brand, fostering a sense of community. The interactive nature of these giveaways can organically expand your social media reach as participants share their experiences and accomplishments. Social Media Tactic 2: Time-Sensitive Discounts Starting an expiration date on discounts taps into the psychological trigger of scarcity, an essential factor in driving sales. Time-sensitive discounts create urgency, stimulating increased website traffic and sales. Given this tactic's short-term nature, capturing customer emails and providing options for newsletter opt-ins is crucial. This facilitates ongoing communication, allowing you to deliver valuable content and attract customers to your site. Social Media Tactic 3: The Power of Social Commerce Social commerce connects social media and commerce, smoothening the purchasing process on platforms like Pinterest and Instagram. These platforms allow users to add products directly to their carts, with some allowing final purchases directly on the platform. Social commerce is gaining popularity, particularly in China, which accounts for a significant portion of retail ecommerce sales, while in North America, it is still evolving. As smartphones and social media continue to rise in popularity, utilizing social commerce presents an excellent opportunity for increased traffic and sales that should not be overlooked. 4. Developing an email marketing strategy Strategic email marketing lets you easily stay in touch with your loyal customer base. You maintain a continuous line of communication by regularly delivering newsletters that include company news, promotions, and updates on sales and new product launches. The effectiveness of your e-commerce endeavors can be significantly elevated with well-designed email marketing campaigns that employ exciting deals and promotions to engage your customer base actively. Simplifying the initiation of such campaigns are email service providers (ESPs), entities that empower businesses by offering accessible and cost-effective services for building email lists, creating compelling emails, and facilitating their distribution. 5. Search engine Optimization (SEO) While pay-per-click (PPC) search advertisements can quickly take your brand to the forefront of your audience's search results, it is pivotal to understand that 75% of clicks go toward the top three organic results on search engine results pages. Thus, positioning your store among these organic results is important when customers search for your product. There are additional foundational elements to address besides creating valuable content: Design your site structure to optimize its performance in search engine rankings. Identify and submit your sitemap to Google Search Console for improved search engine visibility. Design smooth user navigation by implementing breadcrumbs within your product categories, facilitating immediate internal links. Utilize tools like MozBar from Moz for Chrome to pinpoint high-authority pages on your website. Establish strategic links from authoritative pages to product pages and other targeted URLs, effectively channeling traffic throughout your site. Integrate links within authoritative pages, utilizing anchor text that resonates with relevant keywords, thereby directing organic search traffic to the intended target page. Conclusion Organic marketing is more about attracting people to you rather than reaching out to them through paid marketing. You'll produce various content types through organic marketing to maintain engagement and captivate interest in your brand. When customers are willing to purchase, you will be the first brand that comes to their mind. Collaborating with a reputable digital marketing company helps you optimize your online presence and create an organic marketing strategy to reach your objectives smoothly. If you're geared up to improve your organic reach, partner with Saffron Edge for results that make a difference. Our expertise in organic marketing ensures not just visibility but a lasting impact. ...
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Why Google Tag Manager Can Improve Your Site’s Conversion Rates
Needless to say, digital marketing has at least one thing vaguely defined: a good content. What can qualify as a good content? We have had surveys that took the length of the content as a parameter while others relied on the emphasis of visuals, more data to gain more user attention. However, there is still no sure-shot formula that can explain what a good, successful content is. Even through web analytics, the ideal content parameters have not emerged. It is hard both for marketers as well as industry influencers to determine what content can yield you better in terms of traffic acquisition, conversion, tendency to get viral, etc. Where are our metrics failing? Maybe the key to exploring this can be found in the way we treat our metrics. We certainly keep a check on Page Views, Bounce Rates , and other stuff, but then do they give you the complete picture, if at all? Not Tracking Content Interaction While the Page Views and Bounce Rates do tell you about the user’s behavior on the page, but the crucial information about the user’s interaction with the web page is missing. Did the user read the whole page, did he scroll below to check more, and did he share the content after he scrolled to the bottom or was it shared just after a 2 sec glance? Such information can reveal to us about the impact content generated on the audience and how to convert impressed visitors into future customers. Unless you know how the user interacted with your web page, you can’t do much about improving the user experience either. Google Tag Manager Your business can perform better when it can extract accurate data from your website. Instead of deploying each tag to measure the activity log and keep a track of such crucial website data, you can use Google Tags to make things work simpler and quicker. Google Tags are snippets of website codes, generally in JavaScript, to track the visitor behavior and understand the efficiency of your site. Adding tags and setting up campaigns will work only when it is efficiently managed. While redundant or incorrectly applied tags hamper the site performance and result in duplicate costs or missing data, it is a very time-consuming task for IT team to add or modify tags. Image: SourceHaving a tag manager such as Google Tag Manager can help you create multiple tags that can be managed single-handedly without incurring any delay in time. Define your triggers and get the most up-to-date tag configuration whenever someone visits your site. Apart from monitoring custom activities, Tags can: Minimize Coding Errors Since manual tagging can be difficult and time-taking for any team, Google Tag Manager will help you condense the tags in a manageable form. No more worrying about improperly applied or duplicate tags: your data is secure, and the costs are optimized. Decrease Load Times Your page loads slow due to several factors, one of them is having a lot of individual tags inserted in the web pages. Wouldn't it be helpful if you could replace all the tags with one or two line of code? That is what GTM does. Loading code asynchronously, GTM deploys the application that is relevant to the visitor and the page. This feature reduces the page loading time and boosts the performance of the site. As per a study by Aberdeen Group, even a second's delay in site's response can lower the conversion rate up to seven percents. When your code is streamlined, and no individual tags offer resistance in page loading, your site can bring more visitors and can have better conversion rates. Ever changing digital marketing business requires you to keep your site relevant. While analytics tools like Google Analytics are helpful in extracting the data accurately, factors like deployment delay and site's performance are often dubious under GA. Also, sometimes one may forget to add a Google Analytics event to a critical form submission, or there might be errors in changing a key configuration setting. With a strong tool like Google Tag Manager, things can become more seamless, thereby allowing the marketers access to a larger range of information resources. Working perfectly on both desktop sites as well as mobile apps, this can reduce the manual effort and increase both the preciseness of website data and the performance of the site. ...
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Local SEO for Law Firms : How To Attract Local Legal clients?
The prime motive of implementing Local SEO strategies to your law firm’s website is to enhance your search visibility in the local search results. Consequently, you get to book more appointments with your clients within your geographical area. Your online clients would also prefer seeking legal aid from a lawyer that comes from the same location because most of their cases would come from a specific jurisdiction. A study that was published in 2016 showed that almost 78% of legal clients feel that it's important to have a local attorney It's quite evident how the internet has taken over those traditional directories and phonebooks. According to a survey made by an organization, less than 2% of their sample population would prefer using a phonebook to hire a lawyer. According to a report published by American Bar Association, almost 87% of the law firms have a website as of 2020. There’s a reason why such a large portion of law firms are focusing on building their websites. The reason is simple - to attract more local clients because most of the searches for clients who are seeking legal services start with the internet. Most of the legal searches are 'non-branded, what do we mean by that? It means that most of the legal searches don't have a specific name of a lawyer or a law firm. 62% of the online legal searches don't include a specific name of an attorney or a law firm. They simply search 'Real Estate Lawyers Texas'. Therefore, a law firm must have an established online reputation and high local search visibility to gain the trust of your local clients. For that, you have to rank higher in the local search engine results. To show up on local search results you need a set of robust legal SEO marketing strategies that can help you in optimizing your website so that it can attract local clients as well. Although running an online website pushes you into a furiously competitive space, but the Google search engine has laid down some pretty straightforward measures through which you can easily build a strong SEO strategy for your law firm. We have mentioned these segments below - 1. Setting Up Your “Google My Business” Account The first step towards building an SEO-friendly strategy starts with the ‘Google My Business’ Page of your law firm. Why setting up a Google My Business Page is important for a law firm? Here’s the thing, open your search engine and search ‘Bakery shops near me'. What do you see? Do you see a list of local bakery shops near you in the search results? Yes! You can now check their shop’s address, phone number, location, website, and more. These are businesses that are located within your geographical area, so it’ll be quite obvious for you to contact a bakery shop that is situated nearby. You are likely to contact these shops first. That’s what you want for your business as well. You want to grab the attention of your local clients as quickly as possible because most of them are searching the internet to find a suitable attorney from their area who can help them with their cases. How can you get listed? By creating a Google My Business page! Although it will complement your efforts made on local SEO, if you want to squeeze out the maximum benefits from your Google My Business Page, you have to optimize it. Make sure you add a description of your law firm and include rich-keywords. Make sure to upload as many pictures of your law firm/attorneys as possible. Make sure you select your specialization from the categories mentioned. Add your local phone number through which your clients can contact you. Make sure to add your firm’s website link. Make sure you add the same office address as mentioned on your website. Make sure all the details are accurate. Keep updating these details. After adding these details to your Google listing, you’ll get useful statistics about your website like how many clicks did your website received or how many calls did your legal firm get after listing on Google. Once you improve other SEO aspects as well, you’ll start receiving more local clients. 2. Focus On Local Keywords While Optimizing Your Website To make your website local SEO-friendly with a motive to attract local clients, you need to focus on local keywords. You must add local keywords on each webpage of yours. That’ll help Google in understanding that your law firm is a local business from a specific location. For instance, if your law firm is situated in California, then you must look for keywords like ‘California real estate lawyer’ and use them on your website. These technicalities are a bit specific, we would suggest that you should hire a Local SEO expert for the same. But there are some key optimizations that you can easily perform on your own, these are - Adding the city/place of your firm on your website’s title. Eg. California real estate lawyer Adding your primary headings (H1 tag) must include your local keywords. Using your local keywords multiple times on your pages. Adding your location in your URL. Eg. ‘www.californiaestatelawyer.com’ if possible. Adding local keywords to your alt tags. Eg. ‘californiarealestatelawyer.jpg’. Adding your Google Maps location on your law firm’s contact page. Did you know that global mobile searches contributed towards 53% of the worldwide internet traffic? According to a survey made on 400 legal clients, 57% of them said that they would prefer using a smartphone to find a lawyer. What does this suggest? Due to a huge hike in mobile search volume, your law firm must make its website mobile-friendly, even Google prefers to push those websites higher in SERPs who are focusing on making their websites mobile-friendly. All these steps would help you to drive a significant amount of local legal clients to your website. 3. Name, Address Phone - NAP Citations Adding NAP citations is a very crucial element in your SEO strategy. Needless to say, but your citations should be consistent across all webpages! It should be the same on all social media platforms as well, like Facebook, Instagram, LinkedIn, etc. Make sure they have the same format everywhere. Avoid having inconsistencies in your Name, Address Phone citations. Even minor mistakes can affect your website crawling and indexing. Use Schema (Recommended by Google) that helps you in providing the list of approved properties that can be incorporated in your website’s HTML code. This will help the search engines to understand your NAP details. This would also help you to improve your position in Google search rankings which would, in turn, increase your website traffic for local legal clients. 4. Get Maximum Client Reviews On Google and Yelp. Your local SEO strategies are incomplete without Google Reviews. You have to generate maximum positive customer reviews from your previous legal clients on your Google My Business page. Do you know how important they are? A recent study shows that 75% of the legal clients who are looking for an attorney/law firm, visit review sites before contacting them. The word-of-mouth culture is here to stay! Online clients treat online reviews as honest recommendations. Google reviews also allow Google to understand what type of business you are and how well you perform in providing services to your clients. This also helps in improving your Google local search rankings, therefore helping you to make the most out of your local SEO efforts. Just like Google, try getting reviews on other directories like Yelp. Positive reviews deliver a straight statement to your potential clients that your law firm is credible and trustworthy. If your potential ‘local’ clients are looking for legal aid in their location/jurisdiction, then chances are very high that they end up visiting your website after reading your Google or Yelp reviews. 5. Get Quality Backlinks From Different Resources Any SEO strategy would be incomplete without mentioning the importance of creating incoming links or backlinks from other websites Are backlinks important for Local SEO? Well, getting backlinks is considered to be very important for Global SEO but when it comes to local SEO, it’s not that important. But, that’s not the end! The websites that link with your law firm’s website must contain a few keywords that are also relevant to your law firm’s website along with NAP citations. We have mentioned a few tips that your law firm can implement while running its local SEO campaign, these are - Attending local events for speeches, guest lectures, etc, and asking the organizers to list your website on their website. Host your event, conference, or a small meeting in your locality to educate people about the new amendments. This would also help your firm to get more potential clients. Give interviews to local news journals, writers, or bloggers. Reach out to them to publish your blogs/articles on their website. Take up some philanthropy projects where you can donate something to relief programs. Ask them to add your website link to their donor list on their website. Local SEO can turn out to be a lethal weapon to beat all your local competitors and shine above all other small law firms located in your area. It’s a very useful way to drive local clients to your website who are looking for a lawyer who belongs to the same location. If you want to enhance your local search engine rankings and want to ace the top positions in the local SERPs then you have to implement these effective strategies to get the most out of your marketing efforts. Make sure you utilize them as they’ll help you in bringing more clients from your local area. ...
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