How To Leverage YouTube To Market Your Dental Practice?
Nov 05, 2019
10 min read
What is the first thing to strike your mind when someone mentions “video”? YouTube, right? No matter how prominent social networking sites try to build a better video platform, a discussion of video is mostly concluded with YouTube mentions.
And why it wouldn’t be? After all,YouTube is the second most visited site, globally, only second to the platform that owns it, Google.
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From its inception in 2005 to now, being a significant advertising and content marketing channel, YouTube has evolved and how! Do you know how many videos are uploaded every minute on YouTube, 400 hours of videos! And how many hours of videos are watched every day? Over 1 billion hours! These staggering stats are enough to fathom the gravity at which YouTube is being hailed as a leading video-based content creation and marketing channel.
“YouTube holds a significant power on swaying the purchase decision of the consumers with 68% reporting to have used YouTube to bolster their purchase decision.”
While this is an established fact that YouTube is primarily used for entertainment purposes, but regarding it as just a mode of relaxation would be a common mistake that can cost your business losing out on significant opportunities.
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With people spending more time on YouTube than on their television (which by the way is increasing every year) and actively looking for useful information every minute, YouTube holds a significant power in swaying the purchase decision of the consumers with 68% reporting to have used YouTube to bolster their decision.
From being a video hosting platform to an effective marketing platform to becoming the second most viewed search engine, YouTube has now become a competent marketing tool alongside its social media contemporaries.
Many businesses, be it in the healthcare or retail or any vertical whatsoever, are aggressively investing in marketing through YouTube.
The health-conscious population is increasingly drawn towards YouTube for informative videos. One of the most overlooked aspects of our overall health is dental health, which is riddled with misconceptions due to a lack of accurate information. The online growth of the dentistry sector is helping patients understand it better, and the digital marketing trends help dentists be more accessible to their patients.
Your dental channel can help users get answers to their dental queries such as early signs of dental trouble; recorded procedures can help them get rid of the apprehension and comprehend the importance of good dental hygiene.
Your channel, on the other hand, will have an extensive reach, more patients. Furthermore, your practice will perform better on search engines. YouTube is a cost-effective yet powerful marketing tool which if done right has the ability to strengthen other marketing mechanisms such as SEO and social media.
Then why hasn’t your dental practice set up a YouTube channel yet?
Wondering how YouTube marketing can help bring new patients to your practice? “..marketing your dental practice on YouTube can help attract, engage and retain patients.” Of all the users actively browsing through YouTube for some relevant information or solution for their query, there would be a certain percentage looking for good dentists or dental service-related information. They want to know how a procedure works, what are the real results, what are the risks involved, and more.
Just like any other industry, marketing your dental practice on YouTube can help attract, engage and retain patients. Allow me to elaborate on the benefits of incorporating YouTube in your dental marketing campaigns: “investing in YouTube marketing seems like a bankable move to grow awareness, boost your dental practice search engine ranking, and substantiate your credibility in the industry.”
It is one of the most cost-effective marketing strategies with the plausibility of far-reaching impact on garnering a higher volume of traffic. With half of the internet population accessing YouTube every month and viewing billions of hours of videos, imagine the amount of attention your practice will be able to capture with an effective YouTube marketing strategy?
- With Cisco predicting video to be 80% of all the internet traffic by 2021, investing in YouTube marketing seems like a bankable move to grow awareness, boost your dental practice search engine ranking, and substantiate your credibility in the industry. Moreover, strategically created informative and detailed videos come with tremendous SEO value.
- If judiciously invested, YouTube video marketing tactics can yield a good return on investment. Furthermore, the AI-driven recommendations generated by the intuitive YouTube algorithm can help increase the content views from your target audience.
- YouTube gives the ease of targeted marketing with which you can decide upon the demographics, age, gender, keyword, placements and avoid any possibility of association with unrelated content.
- YouTube, when managed meticulously by dental marketing services can also be used as a potent analytic tool to gain an insight into the content performance and make improvements in your dental practice management, as and when required.
While these benefits might instantly encourage your team to get on with YouTube marketing, it is crucial to keep in mind that with the soaring volume at which the videos are getting uploaded on YouTube, the chances of your content getting noticed are very thin, unless you have an adept strategy to march your way up in the competitive dental industry successfully. These up-and-coming trends and technologies are making dental marketing extensively intricate, managing which might derail your practice and staff from the core objective of dispensing quality treatment to the patients. This is where having a dental marketing service can ensure your robust online presence, giving you a competitive edge over others.
Having said that let’s take a look at how you can use YouTube to market your practice to your audience.
VIDEO CONTENT
You can choose from various video topics to start with your YouTube, marketing, to be able to resonate with your audience, attract the patients and strengthen your practice’s standing, such as :
INTRODUCTORY VIDEO
One of the most natural ways of getting your patients to know you, your practice, and the staff is a straightforward introduction video. A brief practice and dentist introduction can help establish familiarity and mitigate the stress when the patient visits your practice. You can also use these videos to inform patients on how to go about their first visit. A dentist's introduction will help the patient know more about the doctor treating them, helping them make a sound decision about going forward.
INFORMATIONAL VIDEO
A significant percentage of users browse through YouTube to get information on a particular subject and topic. You can create a video explaining a specific procedure, why is it essential for overall dental hygiene, how is it performed, etc. You can also subtly incorporate as to why your expertise in dentistry should make patients prefer you over others. Informational videos get shared quickly as they help resolve queries and keep people engaged.
PROCEDURE VIDEO
A video that explains the dental procedure in layperson terms, showcasing live procedure and actual results can help clear misconceptions which make people fear dental visits. But make sure to have the patient consent in shooting a live procedure yourself in a hot soup.
Q/A VIDEO
While answering frequently asked questions on the website and timely updating them is a good practice, why not make it more interactive? An engaging Q/A session can also play a pivotal role in increasing your practice’s awareness, highlighting your expertise.
OUTCOME VIDEO
A video highlighting before and after a procedure help concrete the patient’s confidence in the dental practice. You can also put up some of the most challenging dental cases that you have successfully treated. This will comfort the patients who are otherwise stressed about their dental hygiene and are apprehensive of visiting the dentist. You can also put up a montage of your best works, distributed into the specific procedure to resolve the dilemma of the targeted patients.
PATIENT TESTIMONIAL VIDEO
One of the best ways to demonstrate to the new and existing patients that you deliver what you promise is testimonials by happy patients. Periodically putting up patient testimonials will prove beneficial in attracting new patients and upscaling your practice’s reputation.
FACILITY TOUR VIDEO
Let your patients know how technologically advanced your practice is by creating a video of the establishment. By showcasing the amenities and environment of your practice, you boost the patient’s confidence in your service.
OPTIMIZE YOUR VIDEO FOR BETTER RESULTS
While high-quality content will help you get the attention of your patients, it is the optimization of the videos that will enhance your reach and escalate your number of views. Similar to Google,YouTube has its own algorithm to decide how the videos will be displayed in the search results.
Certain factors should be kept in mind while optimizing your YouTube video for better results such as:
- Video length
- Watch Time
- Keyword preference
- Number of subscribers
- Interaction with customers (likes, comments)
- Your dental marketing through YouTube should be capitalized on these metrics.
Mentioned below are some of the optimization tips, implementing which, you can enhance your practice’s change of gaining more visibility on YouTube:
TITLE: Targeted keyword with practice’s information
Make sure that the title of the video is search friendly and has the keyword you are planning to target along with the name of your practice as this will serve as a quick call to action and escalate your ranking. Include relevant keywords as YouTube tags, so that the YouTube algorithm will place your video under the “related video section.”
DESCRIPTION: Keep it extensive and informative
Even before the patients watch the video, this section gives you the chance to attract them and make them curious as to what new are they going to find. Be tactful when structuring the description. Keep your web address and other contact details on the top and then design two paragraphs with relevant keywords to describe the video. Mention what the video is about and how can it help the viewers in the first paragraph. The second paragraph can be used to write a small description of your dental practice and expertise.
THUMBNAIL: Select an easy to read and relatable thumbnail
Patients should be able to comprehend the purpose of the video by its thumbnail quickly. In pursuit of making it attractive do not make it irrelevant upon searching. Use a video screenshot with a video title on it to enhance your ranking in YouTube search results.
TRANSCRIPT: Place closed captions
Uploading transcripts or making use of closed captions can add value to your video, helping patients having difficulty comprehending, to understand the video better, thereby ensuring engagement. Closed captions enhance the search engine ranking of the video since the search engine indexes the text which increases the search traffic.
SHARE: Utilize every platform
The more your video will be shared, the more it will benefit your practice’s search engine optimization. Once the video is live, promote it across all the major social platforms, embed it blogs on the website, share with your patient and encourage patients to share it further.
You can not just boost your practice’s market by posting videos on YouTube but also by advertising. Every ad of yours played before a video gives your practice more exposure, making it an instant mode of maximum reach.
- With YouTube’s advanced targeting, you can reach a specific audience; take, for instance; you are a pediatric dentist. You can create ads specifically targeted to children or families with children to increase your radius. This way you will reach only those people who have shown interest in topics relevant to children's dental hygiene.
- To make sure that your practice’s message goes to the right audience, you can also use YouTube’s feature which allows you to post ads on relevant and specific channels or videos, to increase engagement of the particular audience.
- Depending upon the advertising models/ format that you choose, you can easily track the ad metrics such as clicks, reach, frequency, engagement, and more. This will help you identify and work on the lagging part and accordingly strategize to meet your goal.
Talking about advertisements models, has it ever occurred to you why some ads can be skipped, while some run to their length and then only you can watch the video? That is because there are various formats available for YouTube advertising:
TRUEVIEW:
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One of the safest and cost-effective forms of advertising, wherein you will only have to pay when your prospective patient watches the video for 30 seconds or more. These are skippable ads and have two sub-forms; in-display and in-stream. Those that appear before a YouTube video are instream ads and those suggested on the top of the video are in-display ads. Although a cost-efficient platform, since it automatically optimized videos ads for views and not click, campaigns with a prime focus on clicks can get expensive. Use Trueview if you want to maximize your visibility and enhance your number of views.
PRE-ROLL:
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These are non-skippable 15/30/60 seconds video ads that are paid for based on click per mille(Latin for 1000) basis. Since they are optimized for the click, they have a higher cost per click than trueview video ads and are more suitable for sales campaigns or for generating clicks for the landing page.
BUMPER:
These are six-second-long, non-skippable video ads that are paid for in the trueview format. One of the most cost-effective modes, bumper video ads are suitable for raising awareness and ad recalling.
Why advertise on YouTube?
As people are increasingly consuming content through their smartphones, every microsecond has the potential to create a long-lasting impact and convert viewers visiting your channel into your patient. Also, search for genuine information especially on critical subjects like dental health on YouTube is escalating day by day; hence YouTube dental marketing seems like a commercially sound decision to make.
Video dental marketing is the future, and YouTube marketing is only getting started.
You have YouTube, you have your dental practice; what you need is a competent video marketing strategy that makes your dental practice get heard and identified in this virtual noise. Reach out to those one billion monthly users and increase awareness about dental hygiene through your channel. The sooner you implement it, the better will be your chances of establishing your prowess in the industry.
10 Secrets of Successful Online Brand Promotion
Brand promotion is a crucial function for the marketing departments of businesses. It helps organizations to reach out to their target audience and educate them about the quality, price, and uses of the product/service. To make a purchase from a brand, 81% of consumers require a high level of trust in that brand. This means companies need to invest more in their brand promotion. In the revised version of this blog, we shall discuss the various online promotion tactics for various marketing channels. Technological advancements have enabled organizations to leverage the power of the internet to reach out to a broader customer base. With 67.9 % internet penetration in the world, it has become a pool to explore for businesses and make their unique identity in the competitive market. Considering the fact that a majority of people search for products/services online, the importance of online brand promotion has increased manifold. --> Importance of Online Brand Promotion The internet has become the preferred medium for brand promotions due to the number of benefits it provides. One of the main reasons for the popularity of online brand promotion is that it is not limited to reach as traditional media such as newspapers and television advertisements. Online brand promotions help companies develop a personal bond with the audience across the world through highly personalized content and effective communication. Within the last year, 63% of businesses have raised their digital marketing budgets. Modern marketing managers prefer internet brand promotion because of the flexibility it provides. The campaign is accessible 24/7, throughout the year by people anywhere in the world. The audience can search for information about the product and place orders, at a time convenient to them. Moreover, internet marketing helps in the process of data collection and analysis. It is easier to collect data about customer preferences and interests using online tools and customize promotions to appeal to them. Other advantages of online brand promotion include: --> Data Availability It is easy to collect and analyze data through online marketing. You can easily record customer transactions and analyze the data to determine which products or services are demanded by the customers, the frequency at which a buyer places orders, what factors motivate the buyers’ decisions, and so on. This data can be used for targeted marketing by sending product information and promotional offers based on their buying habits. You can also personalize the products and services to suit the preferences of the customers. Cost-efficiency Online marketing through channels such as blogging, social media is cost-effective when compared to the traditional channels of marketing and brand promotion. Online promotions do not involve printing and distribution, travel, and other advertising costs. Online marketing tools cost relatively, very low, and are useful in fueling conversation about the brand. Online brand promotions such as guest posts and blogs help gain the confidence of the audience and build your reputation. Overall, online marketing tools help in integrating your overall marketing campaign and help to reduce costs. ROI Studies prove that organizations with online brand promotions earn more profit than others. Digital media strategies are measurable using various online tools that help in digital marketing analytics. You can easily compare and contrast different strategies and determine which ones are working and which are not, and study the reasons for the failure of the campaigns and make amends to the plan. You can use the resources judiciously by eliminating unnecessary expenses and focussing on policies that give good returns. Brand Building Since most of the modern buyers are online, digital marketing campaigns help businesses in brand building. You can connect to your audience with stories that tell them about your brand, your values, and how your brand can solve their everyday problems. Moreover, the presence of multiple digital platforms gives authenticity to your brand and improves brand awareness and loyalty. You can stay in touch with your audience and share relevant information about product updates, promotional offers, and important announcements. Tips to Design an Effective Digital Marketing Strategy Before you start designing your digital media strategy, it is crucial to have a clear understanding of your product, business, and the target audience. Choose the digital platforms that are suitable for your target audience to ensure that your campaign is reaching the right person. There are various digital marketing strategies, and it is a challenging task to determine the right policy for your business. You can consult a digital marketing agency to guide you in the process. However, if you are planning to design your strategy, here are a few pointers to keep in mind. Live Streaming Establish your authority in the industry and connect to the target audience through live streaming events. You can organize webinars, create live tutorials and how-to-videos, conduct live events that can be distributed across different live streaming channels. Most of the social media channels provide live streaming options, which can be used to provide your users with a sneak peek of the behind the scenes actions, upcoming products, product features, etc. However, it is critical to record the events in high-quality and ensure that the content is exceptionally suitable and useful for your target audience. Live video helps to develop an emotional connection with the audience, which is crucial for brand loyalty. Email Newsletters Email marketing is one of the most effective tools to connect with the target audience. You can connect directly with the customers and foster brand loyalty through email newsletters. Moreover, it is also one of the most cost-effective tools for digital marketing. Sending regular emails allows you to remain always in touch with the customers. The email newsletters should contain an optimum mix of content and graphics to pique the interest of the viewers. However, make sure that your email newsletter contains the logo of your brand so that the viewers can recognize the brand and connect with it. Local Search Optimization Local SEO or Local search engine marketing allows small businesses to market their products and services to local customers. Most of the people search for local businesses on the internet. Hence, it is crucial to include local SEO along with the standard SEO in your digital marketing strategy. Local SEO includes maintaining accurate Google my Business information, localization of the website, building citations, managing reviews and ratings, and procuring relevant backlinks. Write Blog Posts Blogging is an essential component of a successful digital marketing strategy. Apart from aiding in Search Engine Optimization, blogging also helps to establish your authenticity in your niche, connect with the target audience and develop good relations by offering useful solutions to the problems faced by them, create brand awareness and drive traffic to your website. Writing blog posts about various topics that concern your target audience can be used as an effective strategy to improve traffic to your website. You can post these blogs on your social media pages with links to your website to attract visitors. Using relevant keywords and writing well-researched and fresh content helps your website to rank well on search engines. Inspire User Generated Content Reviews, feedback, and comments from your users are a great way to engage your existing customers and encourage them to participate in your brand story. New customers tend to believe what other users say about your product; hence user-generated content is an essential part of online brand promotions for current day businesses. Encourage your users to share reviews on social media platforms and third-party review sites. Provide incentives such as discount offers, coupons, rewards, gift cards, etc. to motivate your viewers to share reviews. You can also organize contests that encourage viewers to share content related to your brand. Cooperate with Influencers Influencer marketing is a significant part of the digital marketing strategy, which helps to differentiate your brand from competitors. Influencers are consumers who know their niche. They have a massive number of social media followers who are ready to follow their advice. To ensure the success of your influencer marketing campaign, it is crucial to choose a social media platform frequented by your target audience and collaborate with genuine and trusted influencers on the platform. Influencer marketing helps to enhance the credibility and trust of your brand and improves customer engagement. Make Some Multimedia Content The attention span of the viewers is concise. If they cannot find the information they are searching for, they will immediately prefer the next option. It is critical to provide information to the audience using innovative methods, such as infographics and multimedia. Multimedia content helps to engage the audience using slideshares, infographics, podcasts, webinars, and visuals. Multimedia content helps to enhance the user experience and improve the retention level of the audience, thereby improving your brand awareness and brand image. Optimize Website for Better Performance Website optimization is critical to rank high on search engines and provide a good user experience to the viewers. A business website should load quickly and be easy to navigate. The website should be optimized for devices such as mobiles and tablets as most of the visitors nowadays use their mobiles to search for products and services. The content of the website should be up-to-date, clear, and accurate. Different pages of the website should be easily accessible to the search engines. Using the right mix of images, video, infographics, and text will also help to rank your site well on search engines and gain traffic to your website. Paid Advertising Online advertising or pay-per-click advertising allows you to gain quick exposure in the crowded digital world. You can use Google Adwords, Yahoo, and social media such as Facebook, Twitter, and LinkedIn to list your text or video ads. Paid advertising is very useful in increasing traffic to your website as you can connect with the target audience and influence them to visit your site. Moreover, paid advertisements can be aligned with your business goals, such as improving brand awareness, improve website traffic, increase lead generation, etc. Social Media Marketing Social media marketing is one of the most effective mediums for online brand promotions. Having a social media page for your business on the platforms visited by your target audience helps to increase your followers and, in turn, improve your brand recognition. Small businesses with limited budgets can also use social media marketing as it is a very cost-effective means to connect and engage with the target audience. The right use of social media marketing enables you to improve brand loyalty, increase traffic to the website, and improve customer experience. Online brand promotion is the need of the hour for both startups and established businesses. Most marketing managers are turning towards digital marketing because of its benefits, such as better ROI, increased reach, improved connectivity, and measurable results. However, it is crucial to have an integrated digital marketing strategy with the right mix of different components such as social media marketing, paid advertising, local SEO, etc. that align with your business goals. Other important areas for Brand promotion include Creating Awareness Creating awareness is the first step in the brand promotion journey. It's about making sure that your target audience knows about your brand, products, or services. This can be achieved through various means, including online advertising, PR campaigns, attending trade shows, and hosting webinars. Promotional Gifts Promotional gifts, also known as corporate giveaways or branded merchandise, play a significant role in brand promotion. These are items branded with a company logo or slogan and given away to promote the company, brand, or event. They serve as a constant reminder of the brand to the recipient. From branded pens to custom-made gadgets, these gifts can leave a lasting impression and foster customer loyalty. Positive Image A positive brand image is crucial for long-term success. Brands that are perceived positively enjoy higher customer loyalty, better word-of-mouth recommendations, and increased sales. Activities like community service, customer testimonials, and transparent communication can help in building a positive brand image. Social Responsibility Modern consumers are more conscious of the brands they support. They prefer brands that are socially responsible and contribute to the betterment of society. By engaging in CSR (Corporate Social Responsibility) activities, brands can showcase their commitment to societal welfare, which can enhance their image and appeal. Conclusion Online promotion is highly cost-effective as it is cheaper than the other traditional modes of advertisements such as billboards and ads. Moreover, it is easy to measure and track the results of the promotion campaign and make necessary changes to improve the performance. ...
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Top 5 Link Building Tools To Kickstart Your Outreach Campaigns
For Google, the number of backlinks a website has acquired over time is a top factor that helps them ascertain it’s search engine rankings. Google has said it themselves. With more than 200 on-site and off-site factors Google takes into account in their index to rank websites, backlinks are still at the heart of it. So, it makes sense to build as many backlinks to your blogs and web pages as you can to unleash their maximum potential and attract a ton of audience. While many webmasters are aware of this content outreach services, most of them shy away from actively building backlinks for their piece of content because of the sheer amount of effort it takes to reach out to influential people in their respective industry and convince them to share their awesome content with their audience. And we understand that completely! Yes, reaching out to relevant industry influencers, creating the kind of content that resonates with their audience and finally getting posted on the selected platforms is hard but that doesn’t mean you will stop building valuable backlinks for your content pieces and kill their chances of reaching the top. You need backlinks for each and every piece of content on your website for them to perform optimally. Period. But it doesn’t have to be hard, there are many tools available on the web that could help you with each and every step of your outreach process. Being a link building company ourselves, we use the exact same tools that I’m about to mention to provide exceptional link building services to all our clients and it was about time that you knew about these wonderful tools as well. These top 5 tools will help you streamline all your outreach efforts and make it simpler every step of the way. The tools I am about to mention will help you find the best influencers in your niche, find sites with the highest DR (Domain Rating), find the exact email addresses of the influencers you want to target, would track your brand mentions across the web and find the best sites to submit your local citations to so you could put your link building efforts in top gear. So, here we go 1. Group High Finding the best influencers and blogs in your industry niche to target and get published on will usually be the first step of your outreach process. And Group High helps you do just that at scale. Using the tool, you can find influencers and authoritative blogs related to your target keyword with the most engaged audiences across different channels and helps you connect with them instantly using the platform. The blogs and influencers are ranked based on their domain authority, social followings, language, location and much more. I would suggest you to export all the data to a sheet once you are done with finding the best influencers for your business for the next step of your outreach process. BTW, this tool costs $99/m for it’s most basic plan. You can see it’s pricing scheme here. 2. Ahrefs With your list of authoritative blogs you acquired from Group High, you’ll have to check each and every one of them to narrow down your list further based on their Domain Rating/Domain Authority. While, Group High provides the number of audience each blog has, it is always better to be sure about the domain authority of your selected blogs so that your efforts don’t go to a complete waste. Only choose the blogs with the highest domain rating out of all your options to outreach your content to for maximum impact. For this task, we prefer Ahrefs. It’s the most functional link-building tool out there that provides a ton of features for all your link-building and SEO needs other than checking the authority of websites. It is the best keyword research tool, is great for peeking at a competitor’s backlink profile, helps you in tracking your own backlinks, can do your full site-audit, help you find content gaps on SERPs and can even notify you at a time when you acquire or lose a backlink somewhere on the web. We actively use this tool to provide the best link building services to all our clients and we strongly recommend it. But you’ll have to pay $99/m to have access to everything the tool has to offer. For more detailed pricing, you can have a look at their pricing page. 3. Hunter.io After using both the above-mentioned tools, you’ll have a list of the best blogs to pitch your content to. But you’ll need an email for that. And a tool that will help you with this is Hunter. It is the best email finder that is out there and the best part is that it’s free. But you’ll only be able to do 100 searches a month, so use them wisely. For example, let’s find the contact information of the top blog we found on Group High - ‘The Marketing Insider Group’. In a single search, you have his email. And all that is required now is to finally send your outreach mail to him asking him to accept your content. Simple as that. While you’ll be able to find the email address of him over the web, we think it takes a lot less time through hunter and the ‘verification sign’ next to the email makes sure that the email is as current as it gets. 4. BrightLocal Along with partnering with influencers and authoritative blogs, you can also build valuable links for your website by submitting your business’ citations in local directories all over the web. It’s a great strategy to improve the local SEO capabilities of your business and can result in a lot of traffic if you have maintained a presence on the most trafficked local directories in your area. While there can be thousands of local directories to submit your business citation to, BrightLocal makes it easy for you by doing all the legwork themselves. It is a platform dedicated to do just that and do it in the best way possible. They also make sure to submit your citations to the best directories there are and verifies all the provided information with you before beginning with their submission process. On top of that, they have a plethora of SEO tools as well to supercharge your local SEO efforts. They offer their basic pack of services for just $29/m and scale up as you pay more. Have a look at their packages here. 5. Brand Mentions The way Google algorithms access the authority of different websites over the web is constantly changing. Today, plain, unlinked brand mentions over the web are as important to Google as backlinks.So, keeping a track on them is as important as monitoring all your backlinks. Making sure that all your unlinked brand mentions are positive over the web can actually bump your search rankings a few places up. Don’t think your brand mention over the web or social media is useless if it’s not linked to your brand because that’s definitely not the case. Google pays a great deal of attention to them and you should too. For that, BrandMentions is our platform of choice. It boasts the quickest response time among its competitors and is comparatively cheaper as well. You can get your hands on this masterpiece of a tool for just $49/m and enjoy its basic functionalities. Take a look at their pricing page to see what additional functionalities you’ll get from the tool if you pay a little more. So, there you go! These top 5 category-leading tools will definitely empower you to kickstart your outreach campaign and put it in top gear without much efforts. If you know of any other tool that I may have missed, I’d love to know more about them in the comments. ...
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9 Best SaaS Workflow Automation Tools in 2024
Did you realize that 90% of your employees are being burdened by repetitive tasks that could be automated? If you want to avoid this obstacle, workflow automation software is the answer. This software can help you streamline repetitive tasks and enhance the efficiency of your overall business processes, resulting in a potential 20% to 30% increase in annual savings. According to another study, workflow automation systems can reduce previous manual processing costs by 10% to 50%. They will also create a collaborative environment that simplifies monitoring and evaluating processes and workflows. In this blog, we will explore workflow automation software and why it is becoming increasingly crucial for businesses across industries. What is workflow automation software? Workflow automation software simplifies tasks by using technology to perform them automatically, reducing the need for manual intervention. It is designed to handle repetitive tasks consistently and efficiently. Top workflow automation tools excel at quickly executing repetitive tasks, ensuring accuracy, and minimizing errors. This helps free up employees' time for more important tasks, enhancing productivity. These automation tools are cost-effective, helping businesses save money. They provide excellent tracking capabilities and ensure compliance with industry regulations. This makes them particularly beneficial for enhancing customer service, as they ensure tasks are completed promptly and accurately. Using leading SaaS marketing automation software helps businesses operate more smoothly and efficiently. Key Components of Workflow Management Software 1. Structured, repeatable workflows: Software must facilitate consistently processing tasks or projects. 2. Macro-level views to monitor progress: Users should be able to observe and track the progress of projects or campaigns over time to fine-tune their workflows using the tool. 3. Compatibility with other software: A fundamental aspect of workflow management tools is to maximize the efficiency of tasks and project flow. This involves integrating existing tools to make processes more efficient and automate tasks. 4. Features for analysis and reports: It is important to have access to analytics and reporting features to refine workflows and processes continually. These allow you to evaluate your productivity and success, highlighting the necessity for a reporting function within your marketing automation services and workflow management tool. Want to reduce your CAC to half? Book a strategy call Top 9 Workflow Automation Tools for SaaS Companies 1. Zapier Zapier has long been a leader in workflow automation and will continue to impress in 2024. This powerful platform allows users to connect and automate actions between thousands of popular apps and services without requiring any coding knowledge. Key Features: Supports over 3,000 app integrations Intuitive visual workflow builder Multi-step Zaps for complex automation Filters and conditional logic for precise control Ideal for: Businesses of all sizes looking to automate tasks across multiple applications, from simple data transfers to complex multi-step processes. 2. SureTriggers SureTriggers is receiving considerable appreciation in the workflow automation SaaS market.This user-friendly platform for connecting popular apps and services is particularly well-suited for WordPress users looking to automate their website processes. Key Features: Visual workflow builder 600+ app integrations WordPress-specific automation Detailed action logs Ideal for: SMBs, particularly those that are operating on WordPress. 3. Pabbly Connect Pabbly Connect offers robust features for businesses looking to automate their workflows without breaking the bank. With a focus on affordability and ease of use, it's an excellent option for startups and small businesses. Key Features: 1,000+ app integrations Multi-step workflows Real-time data transfer Workflow templates for quick setup Ideal for: Businesses with limited budgets and startups are looking for an all-in-one SaaS workflow automation solution with many integrations 4. Kissflow Kissflow is a versatile workflow automation platform for businesses of all sizes. Its low code development approach makes it accessible to individuals with zero technical knowledge while offering powerful automation capabilities. Key Features: Visual workflow designer Customizable forms and fields Built-in analytics and reporting Case management functionality Ideal for: Mid-sized to large organizations looking for a comprehensive workflow automation SaaS solution to handle complex processes across multiple departments. 5. Atlassian Jira Initially, Jira was known as a project management tool. Now, it has powerful features for automating workflows, which makes it a top choice for development teams and IT departments. Key Features: Customizable workflow engines Integration with other Atlassian products Advanced reporting and analytics Agile and Scrum support Ideal for: Software development teams, IT departments, and organizations already using other Atlassian products looking to automate their project management and issue-tracking workflows. 6. Bitbucket Bitbucket is another Atlassian product that focuses on Git repository management and offers powerful workflow automation capabilities for development teams. Key Features: Built-in CI/CD pipelines Code review automation Integration with Jira for issue tracking Branch permissions and merge checks Ideal for: Development teams seeking to automate their code collaboration, review, and deployment processes within a Git-based workflow. 7. Pneumatic Pneumatic is a user-friendly workflow automation tool emphasizing simplicity and ease of use. It's designed to help businesses quickly implement and improve their processes without requiring extensive technical knowledge. Key Features: Drag-and-drop workflow builder Task management and tracking Role-based access control Custom form creation Ideal for: Small to medium-sized businesses looking for a SaaS automation solution that can be quickly implemented and easily managed. 8. Integrify Integrify offers a powerful workflow automation platform for enterprises and large organizations with complex process needs. Its flexibility and scalability make it suitable for various industries and use cases. Key Features: Visual process designer Robust form builder Advanced reporting and analytics Enterprise-grade security features Ideal for: Businesses and companies with large and complicated processes in their operations. 9. QNTRL QNTRL (pronounced "control") is a workflow automation tool that focuses on providing powerful features at a competitive price point. It's designed to make workflow automation accessible to businesses of all sizes. Key Features: Intuitive workflow designer Real-time process monitoring Customizable dashboards Mobile app for on-the-go management Ideal for: Small to medium-sized businesses looking for a cost-effective workflow automation solution that doesn't compromise features or scalability. Want to automate your lead generation? Book a strategy call How to Implement SaaS Workflow Automation in Your Organization? Implementing SaaS workflow automation in your organization can bring significant benefits, such as improved productivity, streamlined processes, and increased efficiency. Assess Your Needs: Identify areas of your organization that can benefit from SaaS workflow automation and determine the specific workflows and tasks that can be automated. Select the Right Tool: Choose a SaaS workflow automation tool that aligns with your organization's needs, budget, and goals. Train Your Team: Provide adequate training and support to ensure a smooth transition to SaaS workflow automation and maximize its benefits. Monitor and Improve: Continuously monitor your workflows to identify areas for further automation and regularly assess the overall effectiveness of your SaaS workflow automation implementation. By taking these steps, your organization can effectively implement SaaS workflow automation and enjoy increased productivity, streamlined processes, and improved efficiency. Successful Use Cases of SaaS Workflow Automation Organizations across various industries have leveraged SaaS workflow automation to enhance operational efficiency and customer experience, with notable success in sales pipeline management, customer support ticketing, and HR onboarding processes. Improving Sales Pipeline Management: Streamlining lead qualification and nurturing using workflow automation significantly improves conversion rates and sales team productivity. Enhancing Customer Support Ticketing: Automated workflows facilitate efficient ticket routing and resolution, resulting in faster response times and enhanced customer satisfaction. Streamlining HR Onboarding Processes: Implementing workflow automation in your SaaS business streamlines employee onboarding, ensuring a seamless and consistent experience for new hires. Optimizing Content Marketing Processes: Content marketing automation empowers marketers to streamline content creation, distribution, and tracking, improving content quality and audience engagement. Personalizing Email Marketing Campaigns: Leveraging email marketing automation allows marketers to deliver highly personalized and targeted email campaigns, improving open and click-through rates. Through these successful use cases, organizations have demonstrated the potential for SaaS workflow automation to drive efficiency and effectiveness across diverse functions, including content marketing automation, email marketing automation, and marketing automation workflows. Choosing the Right Workflow Automation Software Choosing the best SaaS workflow automation software is crucial for increasing your team’s productivity. Here’s a step-by-step process: Conduct a Needs Analysis: Evaluate your current workflow automation softwares to identify time-consuming tasks hindering productivity. This assessment will help you identify your requirements and guarantee that your SaaS automation works seamlessly. Check for Integrations: The software must integrate with your current tools, such as CRM, ERP, or email. Seamless integration with your current systems is essential for smooth operation. Assess Usability and Accessibility: It should have a user-friendly interface that enables the creation and editing of workflows without coding. Plan for Future Growth: Choose a solution that can scale with your business. It should be able to handle an increasing number of tasks, users, and workflows without needing a complete system overhaul. For instance, tech companies may require robust support for IT workflows, while non-profits might need tools to manage outreach and funding activities. Consider a SaaS automation solution that fits these needs. Review Security Measures: Ensure the software has advanced security protocols, such as data encryption, user authentication, and access rights, to meet organizational and regulatory requirements. Evaluate Customer Support: Test the quality, responsiveness, expertise, and availability of customer support services. Resources like tutorials, documentation, and community forums can also be valuable for troubleshooting and learning. Pricing Model: Look at the software's pricing structure. Consider both the costs at the beginning and those that may appear in the future, such as the need to upgrade the software, add new functions, or attract more users. Choose a solution with a clear pricing policy and a good cost-to-quality ratio. Test Thoroughly: Before finalizing your decision, gather feedback from potential users within your organization. Many workflow automation solutions offer free trials or demo versions—use these to test the software in real-world scenarios and ensure it meets your needs. In summary, selecting the best workflow automation tools empowers teams to streamline tasks, enhance productivity, and drive consistent business growth. Conclusion Investing in the right workflow automation tools has become essential as businesses focus more on boosting productivity, flexibility, and customer experience. In this blog, we discovered that these tools are perfect for small and large organizations, providing various functionalities to meet diverse automation needs. Whether simplifying routine tasks or handling complex processes, these tools bring the flexibility and scalability needed to streamline operations and adapt to evolving business requirements. Contact Saffron Edge today for more information and take your business to the next level. ...
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