How To Optimize Your WordPress Site For Voice Search?
Nov 19, 2019
10 min read
Back in 2011, when Google introduced Voice Search, nobody would have imagined that it would grow in such magnitude that it would become one of the key aspects of search marketing campaigns. Nowadays, voice search has become a staple feature, thanks to the ever-increasing number of smart devices and digital assistants. As per the current statistics, voice search is used by 41% of adults at least once a day. This number is going to boom as it has been predicted that by 2020, 50% of online searches will be voice searches.
Why is voice search so important?
In recent years, Google has improved the accuracy of voice recognition from below 80% to over 90%. This improvement has been made to pave the way for the future of online searches. As you already know the smartphones have witnessed a boom in their usage, so more and more people now tend to use voice search. The smart devices also leverage the feature of voice search. The current statistics show that there are already 45 million voice-assisted devices being used in the United States alone. So, you can see how voice search is dominating a huge chunk of online searches. If you want to outsmart your competitors and stay on the top rankings in the search results, then you must learn to optimize your site for voice search.
How to optimize for voice search
To optimize your website according to voice search is not rocket science. You just need to take care of a few pointers and you can rank your WordPress site in the top positions. Here are the pointers you must keep in mind to optimize your WordPress site for voice search.
Pay Attention To The Themes And Plugins
Themes are the backbone of your WordPress site. The whole outlook of your website and how visitors respond to your site relies heavily on the themes you use. The plugins are the added functionalities and define the responsiveness of your website. So you must customize the themes and plugins to optimize your site for voice search. A recent survey analyzed 10,000 searches on Google home devices and found out that average voice search results page loads 52% faster than the overall average page. So page speed is a major aspect of voice search results. Accordingly, you must choose the themes and plugins that make your site loads fast. You must go for a theme that uses javascript and loads in seconds. This way, you can ensure that your WordPress site appears at top rankings in voice search results.
Long Tail Keywords
When you use normal search, the search queries contain keywords that have short tail length. The voice searches, on the other hand, have long-tail keywords. Voice searches are also more likely to contain question phrases. Long tail keywords also ensure a high conversion rate as the competition is low in the long tail keywords. Make sure that the content of your website has a conversational tone as most of these long tail keywords come across as conversational questions rather than search queries.
Position Zero Optimization
Gone are the days when website owners used to battle for the number 1 position on the search engine result page. The quest is now for the zero position on the search engine result page, also known as the snippet. You must also customize your content according to this. To gain the position zero, you must fill in all the details and website profile correctly. Also, you must give the complete details about your business and add relevant contact information to be featured on the Google snippet.
Local SEO Implementation
Most of the voice searches end up with results that display the business address. Also, “near me” searches on Google have grown by 900% over the last two years. So to use this fact for the best of your business, you need to master the local SEO strategies and implement it on your website. Local SEO refers to the localization of keywords through geographic indicators. For this, you can try adding keywords that specify the location of your business operations. You can add content to your website that is location-specific and is relevant to your business.
Google My Business Listing
To optimize your website according to voice search, you must also create a Google My Business listing of your business. As you already know how crucial local SEO is for your business. And local SEO works best when your business is listed on Google My Business. Also, with the recent boom in smart speakers, it is advisable to create a listing of your website on different other businesses citing online directories.
Your Content Should Be Readable
Also, you must make your content readable. Most of the website visitors bulleted information crisply and briefly. So you must pay attention to that and rather than using long mundane posts, try to make your content interactive, engaging and readable.
Optimize For Mobile
With Google’s new mobile-first policy, the rules of the game have changed. You need to create optimized content for mobile devices as Google now prioritizes the mobile-based content for mobile devices. So if your website is not mobile-friendly then your website might lose voice search results ranking as well as the normal search result rankings. So check out the guidelines to optimize your website for mobile.
Use Of Schema Mark-Up
Schema mark-up is used to control the way you share information about your website with machines and how machines interpret it. Using schema mark-up to implement structured data lands your website in rich snippets. These rich snippets differ from normal ones and increase your click-through rate and also drive traffic to your websites. They help you to gain an edge over your competition.
The wrap-up
With the introduction of voice search, the digital marketing scenario has changed. To get accustomed to this change, you need to make changes to your website and its content. You need to come up with unique and interactive content and also change the structure of the website if needed.
Whether you are developing content specific to voice searches or normal searches, you need to find your niche. You need to identify your brand yourself first and then come up with ways to advertise it. So recognize your brand and establish its dominance.
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What is a Knowledge Graph and how does it work?
Have you ever seen a knowledge card appear in the search results when you Google “current president of the United States” or “weather today”? If so, you’ve already experienced the power of knowledge graphs in action. The Google Knowledge Graph is a prime example of a widely recognized knowledge graph. But what exactly is a knowledge graph, and how does it work? How can you leverage it to boost your brand’s visibility and enhance your SEO strategy? In this comprehensive guide, you’ll learn all of the above. How Do Knowledge Graphs Influence Search and SEO? Knowledge graphs enhance SEO by structuring data to improve search engine understanding, enabling rich results, optimizing for voice search, and increasing search rankings, thus boosting visibility and user engagement. In data science and AI, knowledge graphs improve search results by adding identifiers and descriptions to data to make sense of it, integrate it, and explain it. Understanding Search Intent Traditional keyword matching often fails to understand the true intent behind a search query. Knowledge graphs go beyond keywords to grasp the context and relationships between entities. For example, searching for “famous artist who painted the Mona Lisa” yields the correct result (Leonardo da Vinci) without mentioning his name. This demonstrates how knowledge graphs can interpret the intent behind queries. Knowledge graphs use natural language processing to understand the context and relationships between entities, enhancing their ability to interpret and respond to complex queries. Enhancing Voice Search with Natural Language Processing With the increasing use of voice-activated assistants, natural language voice searches are becoming more common. Knowledge graphs help search engines recognize entities and their attributes in voice queries. For instance, asking, “Who played the lead in the movie Titanic?” and then “How old is he?” enables the search engine to understand that “he” refers to Leonardo DiCaprio, showcasing the interconnected nature of entities. Knowledge graphs use machine learning to improve the accuracy of voice search results by training data to feed machine learning algorithms and integrating these techniques to enhance their functionality. Boosting Brand Visibility and Authority Data from knowledge graphs often appears in SERP features like knowledge panels and knowledge cards. These features provide significant SERP real estate, enhancing visibility and authority. If your brand is included in a knowledge graph, your logo and key information can appear in search results, even for non-branded queries, elevating your visibility and perceived authority. Organizations can leverage internal knowledge graphs by utilizing existing datasets or ontologies to bootstrap their internal knowledge graphs, enhancing brand visibility and authority. Reducing Click-Through Rates According to a study by Rand Fishkin, over 50% of searches result in no clicks, partly because knowledge graphs often provide direct answers in the SERP. While this can reduce organic traffic, focusing on keywords with higher click-through rates can help mitigate this impact. Knowledge graphs can start from unstructured data, storing vectors along with nodes and relationships to provide long-term memory for AI, which helps deliver direct answers in the SERP. Want to reduce your CAC to half? Book a strategy call How to Get Included in a Knowledge Graph Inclusion in a knowledge graph can significantly enhance your SEO strategy. Here are six comprehensive steps to notably improve your chances of being featured: Organizing your data in a specific format is crucial for inclusion in a knowledge graph, as it involves linking entity descriptions to one another, forming connections, and creating a graph structure. Enhance Your PR and Link Building Efforts Mentions from authoritative sources can signal to search engines that your entity is notable. Although challenging, small and medium businesses can achieve this with a focused PR strategy and scaling link building. Knowledge graphs can also assist with knowledge management tasks such as data governance and fraud detection, enhancing the overall efficiency of organizational units. Implement Schema Markup on Your Website for Structured Data Using schema markup (structured data) helps search engines understand your content better. Implement organization markup to include name, logo, URL, and social profiles. Validate your markup to ensure accuracy. A knowledge graph acquires information by integrating it into an ontology and applying a reasoner to derive new knowledge. It organizes entities like concepts, places, people, and organizations and connects them through relationships. Here’s an example: {”@context”: “http://schema.org“,”@type”: “Organization”,”name”: “Your Company”,”description”: “Your Company provides innovative solutions in the tech industry.”,”url”: “https://yourcompany.com“,”logo”: “https://yourcompany.com/logo.jpg“,”email”: “contact@yourcompany.com“,”address”: {”@type”: “PostalAddress”,”addressCountry”: “US”,”postalCode”: “12345”,”streetAddress”: “123 Main Street”},”founder”: {”@type”: “Person”,”name”: “John Doe”,”gender”: “Male”,”jobTitle”: “CEO”,”image”: “https://yourcompany.com/johndoe.jpg“,”sameAs”: [”https://twitter.com/johndoe“,”https://www.linkedin.com/in/johndoe/“]},”foundingDate”: “2005-06-01”,”sameAs”: [”https://www.crunchbase.com/organization/yourcompany“,”https://www.facebook.com/YourCompany“,”https://www.linkedin.com/company/yourcompany“,”https://twitter.com/yourcompany“,”https://www.youtube.com/channel/yourcompany“],”contactPoint”: [{”@type”: “ContactPoint”,”contactType”: “customer service”,”email”: “support@yourcompany.com“,”url”: “https://yourcompany.com“}] Create a Google My Business (GMB) Profile for Google Knowledge Graph Creating a GMB profile for a Google Knowledge Graph helps with brand visibility in Google Maps and searches. Ensure that your details (name, address, phone number) are consistent across your website, social media, and GMB listing. Develop a Wikidata Entry Wikidata is a structured data repository used by Wikipedia and other projects. A significant portion of data in knowledge graphs comes from Wikidata, making it crucial to have a profile there. To create an entry, follow Wikidata’s Help portal and Notability policy. Obtain a Wikipedia Page Having a Wikipedia page can enhance your credibility and presence in knowledge graphs. Ensure that your page adheres to Wikipedia’s guidelines and notability criteria. Ideally, have someone unaffiliated with your brand create the page to avoid bias. Maintain Consistency Consistency across all online platforms is vital. Ensure your brand information is uniform across your website, social media profiles, and other digital properties. This consistency helps search engines accurately represent your brand in knowledge graphs. Want to reduce your CAC to half? Book a strategy call Semantic Knowledge Graph A semantic knowledge graph is a graph-based representation of data where entities (nodes) and their relationships (edges) are integrated into an ontology. This means the entities are semantically enriched, providing context and meaning. For example, a node named "NASH" is ambiguous. However, by aligning it with a disease ontology, the graph clarifies that "NASH" refers to a disease, not a gene, drug, or person. Attributes on nodes and edges further describe their characteristics. This semantic enrichment allows a knowledge graph to accurately understand and represent real-world entities and their relationships, facilitating more meaningful data analysis and interpretation. Essentially, a knowledge graph understands "things, not strings," enabling computers to comprehend and process data in a human-like context. Knowledge Graph Examples Knowledge graphs are powerful tools developed by major tech companies like Google, Microsoft, and Facebook. They significantly impact semantic SEO, entity development, and branding. Google’s Knowledge Graph: Launched in 2012, it enhances search engine results by understanding the relationships between people, places, and things. This enables Google to provide users with more accurate and relevant information. For instance, searching for a famous person will yield a rich snippet with a brief biography, related people, and key facts, improving user experience and engagement. Microsoft’s Satori: Microsoft's knowledge graph is integrated into Bing. It helps deliver detailed and structured information right within the search results. Satori enriches Bing’s capabilities by understanding complex queries and presenting concise answers, thus reducing the need for users to click through multiple links. Facebook’s Graph Search: Although not a traditional search engine, Facebook uses a knowledge graph to connect users with content, people, and interests. By understanding the connections and preferences within its massive user base, Facebook can offer personalized search results and content recommendations, enhancing user engagement and advertising effectiveness. These knowledge graphs are crucial for SEO as they prioritize structured data and entities, making it easier for search engines to understand and index content. For businesses, this means enhanced visibility, better branding, and a more profound presence in search results, ultimately driving more traffic and engagement. Conclusion Understanding and leveraging knowledge graphs is essential for modern SEO. Inclusion in a knowledge graph requires effort and consistency, but the benefits of visibility, authority, and user trust make it worthwhile. Utilizing knowledge graph AI techniques can significantly enhance these benefits, driving more sophisticated insights and interactions. By following the steps outlined above, you can increase your chances of being featured in a semantic graph and improve your SEO strategy. Saffron Edge helps your brand stay informed and proactive about these developments, which is key to maintaining a competitive edge in SEO. Knowledge graphs can create new knowledge from existing facts, leading to more relevant search results and actionable insights. ...
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How to Break The Ice by Promoting Content Through LinkedIn
Beyond all doubts, LinkedIn has emerged as the top professional social platform over the years. With more than 364 million members in over 200 countries and territories, LinkedIn is eventually evolving to be an excellent breeding spot for all business houses to grow their contacts. With LinkedIn, you have a strategic advantage because most of the users are professionals, and so you get a fairly relevant estimate about who your target audience is. Along with that, there are fewer chances of forged- identities, so you are more likely to get a quality audience to your LinkedIn page. Analyzing your LinkedIn page on a regular basis will help you recognize the areas of improvement, and that is how you can formulate the actions required to promote your page (and business) towards a better traffic volume. When your business community page is optimized, you will be able to offer a better engagement with your visitors. That will bring more opportunities to draw valuable traffic and will help you establish trust between your targeted audience. Why Should a Content Marketer Care About LinkedIn? One of every three businesses on Earth is placed on LinkedIn. Individuals like to interact with organizations (and people associated with it) and emphasize on exchanging information and ideas with each other. And these interactions are not merely for fun or recreational joy. Time invested on LinkedIn can bring your business considerable growth. Since all the users have an aspirational mindset here, your timed and well-placed contents, advertising, job posts, etc. reach to sincere minds. LinkedIn's users are great receptors of anything that can benefit their professional growth and help them become more successful. A research shows that more than half of the customers are more likely to buy a product from the company they interact on LinkedIn. You can exploit this opportunity to cultivate your brand worth all over the world. Generating leads and driving traffic from this overcrowded platform can become a child play for you, provided you place your cards at the right time. As a B2B marketer, you can utilize LinkedIn to distribute your content to the most sincere audience worldwide. And not just that, your content distribution can drive traffic to your sites (and blogs) to a great extent. Data reveals that more than 90% of online traffic is driven by Facebook, Twitter and LinkedIn, the last contributing more than 50% of total share. According to Investis IQ Audience Insight Report , LinkedIn directs 64% of visits from all social media sites. Convert Your Leads on LinkedIn Whether you are a real estate firm or some hardware-retail company, you will need a social forum that can fuel your marketing endeavors and thus trigger the sales conversion process. Channelize your efforts here on LinkedIn and you will see a seamless inflow of online audience engagement that will build your credentials and create an unbeatable brand value in the market. Define Your Target Make a precise estimation of your customers’ behavior and preferences by using a proper web analytics tool. LinkedIn sponsored updates are also useful here since they provide you with much basic information such as age, location, gender, etc. Additionally, you can consider targeting on the basis of Job titles, industries (company name, size, etc. ), skills and schooling data and many more such classifications. Analyze the buyer persona to understand the user’s pain points and develop contents that address those areas with a substantial attempt to resolve the issues. The content should be short, to-the-point and should add value to the reader’s time. You can also consider writing completely customer-centric posts so that the reader can identify his interests and issues on a deeper level. Publish The Revised Drafts Once your contents are developed, you need to be careful in publishing them. The content should not just be fresh and informative, it should also add value to the reader. Make wise estimation about the context and relevance of your posts. If the market is saturated with unemployed workforce, you can post job offerings or tips and guidelines about how to get the most bankable employment opportunity. Conversely, when you have to launch your product, you can promote it on LinkedIn, in professional conducts and context. According to LinkedIn’s official reports, 20% of followers are typically reached with one status update. So, on a rough scale, you can consider posting some 20 updates per month. That way, you can expect to maximize your post’s reach to around 60% of your unique audience every month. Content publication empowers you to drive more leads and traffic to your website. With LinkedIn, it is more essential because your audience is more career/business oriented, and thus can become a valuable lead for your business. You have the moment to distribute your contents and push it via social sharing and providing backlinks to draw more user attention to your desired websites. When you are in the distribution phase on LInkedIn, you might also like to cultivate the user-engagement by replying and commenting on their response or taking proactive action to encourage their involvement. ...
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Top 10 e-Commerce SEO Agencies
In the highly competitive world of ecommerce-marketing, more than creating a visually appealing website and offering quality products is needed to succeed. Prioritizing E-commerce SEO is crucial to guarantee your online store achieves high rankings on search engines, drawing in organic traffic and potential customers. To overcome the complexities of ecommerce marketing, businesses seek the help of ECommerce SEO Agency. We have compiled a list of the top 10 E-commerce SEO agencies transforming the online retail landscape. These top E-commerce SEO agencies will work like your ultimate guide to optimizing your website, avoiding common E-commerce SEO mistakes, and increasing organic traffic to your site. By partnering with one of these agencies and utilizing the Ultimate Guide for E-Commerce & DTC Metrics, you will have all the tools you need to transform your online retail business and achieve your goals. 1. Saffron Edge Saffron Edge is a certified digital marketing agency primarily focusing on helping Ecommerce stores, direct-to-consumer (DTC), and software as a service (SaaS) brands achieve substantial growth. In addition to our Digital Commerce Services, Saffron provides a diverse range of digital marketing and ecommerce web sevelopment services such as PPC Strategies, Content Marketing and many more to contribute to the overall success of client brands. Learn more about our offerings here! Key Features Ecommerce SEO Technical SEO Semantic SEO Local SEO Amazon SEO Amazon PPC Content Marketing Pros Personalized Approaches Thorough Research Adaptability Diverse Industry Insight Global Reach Ratings 2. SmartSites SmartSites is a digital marketing agency helping industry leaders boost online visibility and drive sales for e-commerce businesses. With a focus on e-commerce SEO, SmartSites has established itself as a reliable ally for companies seeking success in the competitive online marketplace. Key Features Ecommerce SEO Search Engine Optimization Local SEO Franchise SEO National SEO Technical SEO Blogging Pros Ecommerce SEO Expertise Conversion-Focused Strategies Data-Driven Approach Cons Competitive Pricing: Services may have a higher price tag. Ratings 2. Sociallyin Sociallyin is a leading social media agency that caters to diverse clients across various industries. Their core mission is to establish lasting connections by engaging individuals on a personal level online. Key Features Advertising Digital Strategy Social Media Marketing Video Production Pros Personalized Approach Data-Driven Strategies Collaborative Client-Agency Relationship Cons Potentially Higher Costs:The level of customization and personalized service offered by Sociallyin may come with higher associated costs. Resource Intensive:The detailed weekly meetings and personalized approach may require a significant time investment from the client, which may be challenging for businesses with limited resources. Ratings 3. Disruptive Advertising Disruptive Advertising is a top-rated PPC and digital marketing agency catering to marketing leaders seeking a proactive, strategic partner with the expertise to drive long-term online results. The company prides itself on challenging industry norms and differentiating itself from typical digital marketing practices. Key Features Technical SEO Local SEO PPC Social Media Marketing Pros Positive Reputation Proven Track Record Employee Satisfaction Premier Agency Partnerships Cons Limited Client Capacity: While limiting the client count is a pro for personalized service, it could be a con for businesses looking for immediate availability or working with a more prominent agency. Higher Cost: Managing large advertising budgets may come with higher associated costs, potentially making it less suitable for smaller businesses with limited budgets. Ratings 4. Nuanced Media Nuanced Media, founded in 2010, stands out as a leading Amazon Advertising and Growth Partner. The company holds the prestigious status of being an Amazon Verified SPN Partner, having facilitated the sale of hundreds of millions of dollars on the Amazon platform. The agency's expertise has garnered recognition from authoritative platforms like BuzzFeed, CNBC, and ModernRetail, reinforcing its position as a trusted and accomplished player in the eCommerce and Amazon marketing space. Key Features Amazon SEO Amazon Marketing Amazon PPC E-Commerce Development Ecommerce Marketing Pros Expertise and Recognition Comprehensive Approach Transparency Passionate Growth Consulting Cons Higher Cost: Services may come with higher associated costs, potentially making them less suitable for smaller businesses with limited budgets. Ratings 5. Thrive Internet Marketing Agency Thrive is a dynamic online marketing agency dedicated to leveraging the potential of the Internet to fuel business growth. Founded on the belief that a robust website and an effective online marketing strategy can propel businesses beyond their competition, Thrive specializes in providing expert online marketing services that deliver tangible results. Key Features Technical SEO Franchise SEO Ecommerce SEO Content marketing Pros Integrity and Transparency Award-Winning Expertise Proven Process Client Focus Cons Potential Cost Consideration: Specialized services may come at a higher cost, especially for businesses with limited budgets. Ratings 6. Moburst Moburst is a digital, full-service, mobile-first marketing agency dedicated to helping companies scale and become leaders in their respective categories. With a focus on solving clients' challenging digital problems, Moburst relies on creative thinking, advanced technology, and data-driven strategies to achieve success at scale. Key Features App Localisation ASO SEO CRO Pros Innovative Approach Recognition and Awards Diverse Service Portfolio Cons Cost Consideration:Given the comprehensive nature of their services and the global reach, Moburst's services might be relatively expensive for smaller businesses or startups with limited budgets. High Competition: Moburst has a proven track record, but clients may need help standing out in saturated markets. Ratings 7. Lyfe Marketing LYFE Marketing is an exceptional option for small to mid-sized businesses seeking comprehensive digital marketing solutions. The company specializes in social media marketing and provides various services, including social media management, advertising, PPC management, and search engine optimization. Key Features Technical SEO Local SEO Email Marketing Pay Per Click Ecommerce Marketing Video Marketing Pros Specialization in Social Media Proven ROI Comprehensive Approach Cons Cost Consideration: Services might be relatively expensive for smaller businesses or startups with limited budgets. Ratings 8. Cleverly Cleverly is a digital marketing agency headquartered in Los Angeles, specializing in leveraging the power of LinkedIn ads to deliver tangible results. The agency prides itself on offering a comprehensive suite of services, ranging from lead generation and copywriting to recruitment and campaign management. Key Features SEO services Blogging Ecommerce SEO Sales Outsourcing Social Media Marketing Email Marketing Pros Result-Oriented Approach LinkedIn Specialization Data-Driven Insights Monthly Content Refresh Cons Geographical Limitations:While headquartered in Los Angeles, Cleverly's physical location might be a limitation for clients seeking in-person consultations outside the region. Industry Focus:Cleverly's specialization in LinkedIn ads might limit its appeal to businesses not heavily reliant on B2B marketing or professional networking. Ratings 9.Sculpt Sculpt is a B2B social media marketing agency specializing in helping clients expand their audience, enhance their content strategy, engage decision-makers, and ultimately boost their sales through social media channels. The agency is known for its commitment to flexible scopes, predictable pricing, and achieving clients' goals. Key Features Social Media Marketing Advertising SEO services Pros Specialized Focus Areas B2B Lens Remote-First Team Client Fit Criteria Cons Not Ideal for Startups:Sculpt is best suited for post-launch and already established businesses. Startups may find the agency's criteria less accommodating. Resource Requirements:Clients must have sufficient internal resources to collaborate effectively with the agency. This might be a challenge for smaller companies with limited staffing. Ratings 10. SocialSEO SocialSEO, headquartered in Colorado Springs, gained significant recognition in 2020 as America's leading digital marketing firm, according to UpCity. The company has experienced exceptional growth, boasting a remarkable 1000% expansion over the past five years. SocialSEO attributes this success to a focused approach to customer and employee retention. Key Features SEO Paid Media Brand & Content Services Creative Services Pros Industry Recognition Impressive Growth Holistic Approach Cons Service Range:While their diverse service offerings are a strength, some clients may prefer specialized agencies focused solely on specific niches. Ratings Not available ...
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