How To Prepare For Google’s Mobile-First Index
Mar 26, 2018
Mar 26, 2018
10 min read
10 min read
Google, which you may recognize as a search engine goliath, is at the end of the day a business trying to make profits. And like most successful businesses, they too want to provide their users (searchers), like you and me, with the best experience they can for using their platform.
Since mobile usage all around the globe has witnessed tremendous growth over the past years, it becomes fairly easy to understand Google’s decision to focus on mobile as well.
In November 2016, with their announcement of introducing a mobile-first indexing algorithm to show better search results to their ever-increasing mobile searchers, it generated quite a buzz about the future of mobile and the direction of SEO in general.
But this vague Google announcement created more confusion amongst webmasters than buzz and questions like ‘Does this announcement mean I should only focus on my mobile website?’ and ‘I don’t even have a mobile website, should I get one to increase my overall rankings?’ popped up in the comments soon enough.
Until recently, when Google cleared all the air about their new mobile-first index with an announcement stating that they are commencing their long promised and awaited ranking algorithm shift and have started migrating sites that follow the mobile-index best practices.
For those who are still new to this concept, Google’s shift to mobile-first indexing is actually not how things are admitted or prevented from inclusion in its index, but instead, how things are organized within the index, which is obviously going to be mobile-first from now on.
But the key takeaway of all this is that there still is only one index of your website and it will be heavily prioritized on the performance of your mobile website. So, if you want to get that front spot of Google, getting a fully optimized mobile website along with your desktop website is your best bet.
Here are some factors that will help you rank better in accordance with the new Google’s mobile-first indexing algorithm -
Know your type of site
You need to know what type of mobile website you currently have and set it’s metadata accordingly to let Google crawlers know as well. Usually, all separate mobile websites fall under the category of dynamic serving or separate URLs.
It will help your mobile website get indexed quickly and more often. Like, in a dynamic serving setup, a vary HTTP header must be added to its metadata to hint Google crawlers about your site’s dynamic serving.
Google prefers that you have a responsive web design instead of having separate URLs for your mobile website because of its crawler friendliness and the ease of sharing it provides to users. Moreover, if you choose to have a responsive web design for your mobile website, you won’t have to alter your desktop website content in any way.
No matter which type of website you choose, using any of the mobile optimization methods require that you let the crawlers know specifically under what category your mobile website falls in, as it will only help your website get crawled and indexed in a better way.
Speed
From July 2018, page loading speed is going to be a major ranking factor for mobile websites and Google is calling it the ‘Speed Update’.
Website performance, according to a Kissmetrics’ study, is the most decisive factor that can result in a good or bad user experience for mobile searchers. Accordingly, optimizing your mobile website for speed should be your top priority for 2018 if you are looking to jump up some places in your search results.
You can use Google’s own tool PageSpeed Insights to analyze and optimize your mobile website’s performance.
Accelerated Mobile Pages (AMP)
Talking about speed, making use of the Google’s AMP project is a nice way to book a spot at the top of search results in the form of carousels. See that lightning bolt on the bottom left corner of the carousels, that denotes that the pages are AMP.
AMP is light HTML pages that take advantage of various technical approaches to prioritize speed and deliver a quicker experience to users by instantly loading content.
If all your desktop website pages are built with AMP HTML, you won’t need to have a separate mobile website to cater to your mobile visitors.
Also, websites that are already using AMP pages enjoy greater Google mobile search results exposure across categories of e-commerce, entertainment, travel, news, recipe sites and more.
If you have a website hosted on Wordpress and want to make use of the extra benefits of AMP, you can install plugins that can help you with the same.
Schema and Rich Snippets
Schema or Schema Structured Data is a semantic vocabulary of microdata tags that you can add to your website’s HTML to improve the way search engines read and display your page in SERPs.
By adding this structured data markup to your website’s HTML, search engines will be able to better understand the content on your website and add a ‘rich snippet’ to your search engine results which can marginally improve CTR as searchers will be able to see better and in-depth information about your website.
With Google pressing webmasters to provide rich information to searchers, I think adding Schema markup to your mobile website now is more important than ever.
If you haven’t yet added schema markup on your mobile website, you can add it with the help of this detailed guide and test its effectiveness by using Google’s Structured Data Testing Tool.
Likewise, if you have a WordPress website you can make use of plugins to add information-rich schema markup to your website’s HTML easily.
Site Structure
When it comes to SEO, the HTML structure of your website matters. Your website’s technical configuration plays a crucial role in its organic performance and if you are using a dynamic serving or separate URL mobile website, you need to be more careful and double check your website for the following aspects -
1. Hreflang Tags
If your website caters to users of different nationalities, most probably you’ll have your website translated in other languages as well. But how do search engines know what webpage translated into a specific language needs to be shown to a specific user? Through Hreflang Tags.
If you have a ‘Separate URL’ mobile website, make sure that you have placed the correct Hreflang Tags on your mobile website’s HTML to redirect users to a webpage of the correct language.
2. Robots.txt
A website ‘Robots.txt’ file contains specific directives for search engine crawlers to follow when they crawl your website. If you have a ‘Separate URL’ mobile website, then you need to have a separate ‘Robots.txt’ file for your mobile website as well.
The ‘Robots.txt’ disallow directives on both your mobile and desktop website must be the same for search engines to crawl your website properly.
3. Crawl Rate
After this mobile-first indexing algorithm, the rate at which Google crawlers will crawl your mobile website is most likely to increase. So, it makes sense to gear up your mobile website for it in advance.
Make sure that the increased crawling doesn’t slow down your website by upgrading it’s hosting environment. Fast loading sites hurt no one!
User Experience
With this Google update, the quality of the overall user experience your mobile website provides is paramount. To rank better, I think it goes without saying that you absolutely need to focus on improving the end-user experience for your mobile searchers.
Having a slow loading website, scattered website layout, unplayable content, poor navigation, complex design, too many elements, infinite scrolling, improper font size or faulty redirects on your website is bound to upset visitors and make them leave which may hurt your website’s search engine rankings beyond repair.
So, it’s better to keep a close check on the user experience your mobile website provides using a service like Chrome User Experience Report which evaluates your website with a public dataset of key user experience metrics and offers quick optimization suggestions.
What to avoid
Anything that adds unnecessary friction and hampers customer experience must be avoided when it comes to a mobile website.
Google cleared it right from the start that anything that hinders content accessibility on a mobile website will be penalized and they targeted mobile interstitials first. Since then, they have come a long way in defining what webmasters must absolutely avoid having on their mobile website to see a positive effect on their search engine rankings.
Google has a list of all the common mistakes webmasters must stay clear of to improve their search engine rankings or to keep their hard earned rankings in place.
Mobile Friendliness Tests
There are many mobile friendliness tests available online to… you guessed it, check the mobile-friendliness of your mobile website.
After applying all the above-mentioned methods, you can check the results of your efforts on Google’s Mobile-Friendly Test orMobiReady.
These tools not only analyze your complete website for mobile friendliness, they also highlight what else you missed in making your website more mobile friendly.
Take Webmasters’ help
Google Webmaster Central Blog is Google’s official blog where they post about the latest developments in their algorithms and search results. Keep a close eye on this blog to stay on the same page as Google.
Another helpful resource Google provides to its webmasters all around the globe is Google Webmaster Central Help Forum, which is a place where webmasters can post or search for their queries and get straightforward solutions from the experts. Head over to this forum if you are facing any hurdles in fully optimizing your website for mobile.
The whole point of this blog is to convince you of the importance Google is placing on having a mobile website with their new mobile-first indexing algorithm. Just relying on your desktop site for search engine rankings will help you no more. You need to have a fully SEO optimized mobile website and provide a customized experience to mobile searchers who are actively searching for your website online.
A Comprehensive Guide to Understanding SaaS Sales
SaaS sales meaning, a game changer in the software sector, transforms organizations with scalable and adaptable solutions. The crux of SaaS success is its sales approach, which significantly focuses on Saas conversion rate and saas growth strategies. This comprehensive study delves into the complexities of SaaS sales, revealing its essence, distinct characteristics, several sales strategies, obstacles, pay systems, and critical KPIs. The guide looks into the developmental stages of a SaaS firm, providing specific suggestions for efficient SaaS selling while also putting light on critical insights in the ever-changing environment of this dynamic market. Adopting the holistic nature of SaaS sales, including a robust SaaS go-to-market strategy, is critical for firms aiming for long-term success in the competitive world of Software-as-a-Service. Understanding SaaS Sales SaaS Sales Defined: At its core, SaaS sales meaning is the process of selling internet-based software. Unlike traditional software installations, SaaS products are hosted on servers, allowing users to access them over the Internet. This guide emphasizes the high level of customer service and attention required in SaaS sales, making consultative selling a favored tactic. Key Differences in Selling SaaS: Selling SaaS products differs significantly from other products or services. SaaS solutions are often more expensive due to external development and ongoing support. This necessitates a unique approach, emphasizing consultative selling, relationship management, and recognizing the ongoing nature of the sales cycle. Tips for Successful SaaS Selling Understand Your Product: To implement an effective SaaS sales strategy, knowing your popular saas products inside and out is crucial. Sales personnel should devote time to learning about the product's features, advantages, and distinction from rivals. Effective communication with colleagues and asking appropriate questions help to achieve a full knowledge. Demonstrating the SaaS solution in action: whether live or recorded, may be an effective sales technique for saas branding. During quick demos, demonstrate capabilities, answer questions, and emphasize value to increase the likelihood of client involvement. Maximize Free Trial Periods: Providing free trial periods enables potential clients to test the product firsthand. Check-in calls provide clients with direction and assistance during the trial period, ensuring that they get the most out of their experience and potentially converting them. Look for Upselling possibilities: Identify possibilities to offer more items or services after the original transaction. Offering discounts for extended contracts or introducing supplementary products helps to retain customers and make more income. Use a CRM System: A CRM system is essential for managing and monitoring leads during SaaS sales cycles. Implementing a CRM system as part of your saas lead gen strategy enables effective organization and tracking of customer interactions. Integrating marketing automation solutions improves productivity and speeds up the sales process. SaaS Sales Models 1. Self-Serve Model: In the self-serve model, sales activities are minimal, and marketing takes a central role in revenue generation. This approach is suitable for SaaS companies with lower-priced products and a target audience capable of managing the process independently. Leveraging saas reviews can build credibility and trust among potential customers, facilitating a seamless and autonomous user experience. 2. Transactional Model: The transactional model involves efficient, high-volume sales and support operations. Inside sales representatives, supported by online content and automation, work to convert qualified leads. This model is common for more expensive products with higher customer expectations. Implementing effective saas reporting and SaaS dashboards mechanisms can enhance the transparency and accountability in transactions, providing valuable insights for both customers and the sales team. 3. Enterprise Model: Designed for B2B enterprise sales, the enterprise model caters to mid-to-large enterprises with complex offerings. Territory sales representatives, supported by marketing and sales engineering resources, focus on building relationships with a narrow set of target prospects. In this model, a comprehensive Saas marketing plan template guides the creation of tailored content, thought leadership pieces, and targeted events that align with the longer sales cycles characteristic of enterprise deals. The template helps orchestrate a strategic and coordinated approach to engaging and nurturing key accounts. The Three Stages of a SaaS Business Startup: During the conception period of a SaaS firm, the major focus is on developing a marketable product and presenting it to market. Startups in the SaaS space have the problem of creating a distinct brand identity in a competitive environment. Intense efforts are being made to produce new products and launch effective marketing campaigns in order to attract new clients. The primary goal is to build a solid basis for future growth by developing a product that matches market demands and expectations. Hypergrowth: The Hypergrowth stage is characterized by fast expansion and represents higher customer acceptance of the SaaS solution. While this phase provides tremendous potential, it also requires tackling technological issues and growing the underlying infrastructure, including considerations for SaaS website design. Challenges arise with handling increased data quantities, extending bandwidth, and guaranteeing a consistent user experience in the face of increased demand. Investments in technology capabilities become critical for maintaining and exploiting the growing momentum. Businesses must negotiate the complexities associated with increased user engagement in order to improve both operational efficiency and user happiness. Stability: The Stability stage marks the culmination of sustained effort and strategic decisions, where the focus shifts from rapid expansion to achieving consistent profitability and user growth. Ongoing customer acquisition and retention become paramount, demanding a holistic approach to business operations. Stability does not imply stagnation; instead, it signifies a balanced state where the company refines strategies, optimizes operations, and enhances the overall customer experience. SaaS enterprises strive for revenue predictability, seeking to solidify their position in the market by establishing a foundation of operational efficiency and sustained customer satisfaction, all while considering factors like saas ltv calculation for long-term success. Essential SaaS Sales Metrics Tracking key metrics is essential for evaluating the success of SaaS sales efforts: Churn Rate: Churn Rate is a critical metric that reveals the percentage of customers who discontinue using a SaaS product over a specific period. It serves as a key indicator of customer satisfaction levels and the effectiveness of the product in meeting user needs. A high churn rate suggests potential issues, such as dissatisfaction, and prompts businesses to analyze and address the factors contributing to customer attrition. Reducing churn is vital for sustaining long-term success, emphasizing the importance of continuous improvement, customer support, and product enhancements to meet evolving user expectations. Customer Acquisition Cost (CAC): Customer Acquisition Cost (CAC) is a financial metric that quantifies the total expenses incurred in acquiring a new customer. It encompasses various costs associated with marketing and sales efforts, providing insights into the efficiency and cost-effectiveness of customer acquisition strategies. Monitoring CAC is crucial for ensuring that the cost of acquiring customers does not exceed the revenue generated from them. By analyzing CAC alongside customer lifetime value (CLTV), businesses can make informed decisions about resource allocation, refining marketing strategies, and optimizing sales processes to enhance overall profitability. Monthly Recurring Revenue (MRR): Monthly Recurring Revenue (MRR) is a key financial metric for SaaS businesses, representing the predictable and recurring revenue generated from subscription-based services on a monthly basis. It excludes one-time payments and provides a clear picture of the company's regular income stream. MRR is instrumental in forecasting future revenue and aiding in financial planning and decision-making. Businesses can track MRR to assess the impact of customer acquisition, churn, and upsell strategies on overall revenue, allowing for strategic adjustments to optimize growth and sustainability. Customer Lifetime Value (CLTV): Customer Lifetime Value (CLTV) is a comprehensive metric that calculates the total value a customer brings to the company throughout the entire business relationship. It considers factors such as recurring purchases, upsells, and referrals. CLTV guides strategic decisions on customer retention and acquisition spending, helping businesses determine the appropriate investment in acquiring and retaining customers for sustainable profitability. Understanding CLTV enables companies to tailor their marketing and customer retention strategies, ensuring that the cost of acquiring a customer aligns with the long-term value they contribute to the business. In addition, staying updated on industry trends like best SaaS website designs and exploring saas affiliate marketing can enhance online presence and expand the customer base through strategic partnerships. Integrating these aspects contributes to sustained growth in the competitive SaaS landscape. SaaS Sales Process: Techniques for Success Mastering the SaaS sales process requires a strategic approach. Sales representatives should be prepared to handle technical questions, call for backup when needed, persistently pursue prospects, nurture leads through email drip campaigns, provide timely and personalized support during free trial periods, and identify upselling opportunities to enhance customer relationships. Landing Your First SaaS Sales Role For individuals aspiring to enter the SaaS sales field, the guide provides insights based on experience and background: For Those with Sales Experience Outside of SaaS: Learn about the SaaS industry, understand its unique aspects, and apply acquired sales skills to secure a role. For Those Without Sales Experience: Explore sales training programs, consider paid internships, or leverage personal networks to gain entry-level SaaS sales experience. SaaS Sales Models: A Visual Perspective Visualizing the SaaS sales models is essential for understanding and improving the sales process. Lucid Chart, a visual collaboration platform, can aid in creating visual representations of customer journey maps, process flowcharts, email flows, go-to-market plans, and other visuals to enhance comprehension. Conclusion: To summarize, thriving in SaaS sales is a complicated path that requires a thorough grasp of product subtleties, efficient sales methods, and important metrics tracking. To successfully navigate the volatile SaaS environment, firms must take a comprehensive approach that prioritizes client value while being nimble. As the industry advances, the key to long-term success is continual adaptability and a dedication to providing outstanding value to clients. Mastering the art of SaaS sales is more than a goal; it's a continuous process of refinement and invention in response to the ever-changing needs of this competitive industry. ...
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Healthcare Marketing Strategy - A Comprehensive Guide
A healthcare marketing strategy involves inbound marketing techniques to facilitate the attainment of better healthcare business objectives over a while, say twelve months or more. With an organized blueprint of your stick-to plan, your business organization puts in efforts, required resources- monetary and human both, lays down the procedural steps to perform better and much more efficiently than the last annual estimate. If you are associated with a healthcare business, you may be indulged in exceeding your present-day productivity to expand your operational territory. Just like any other business, you may also have to deal with the potential opportunities and threats coming your way, have to design the plan of action for an effective operational framework, run marketing campaigns supported by field expertise and tactics, and emerge with an approach to increase patient base leading to rapid increment in ROI graphs. The healthcare industry has turned up to be dynamic and vigorous since the medical needs of people have gradually increased and they now expect the best of service, that too with prompt action to their inquiry. This has only been possible because of the technological progress we see today that makes our lives easy and helps people resolve their medical issues with just one click over the Internet. According to many online portals and reports, most of the general public look for medical concerns over these web portals and explore to get home remedies. The need for introducing marketing strategies in the healthcare sector emerged when chronic problems took over and the average patient handling ratio of a particular healthcare business organization went down. The effectiveness of marketing techniques can only be measured by reflecting a healthy society, where the majority of people are irrelative to sickness and disease. An impactful healthcare marketing strategy calls for an extensive probing of a patient’s requirements and what he needs, these needs can be tangible (medicinal support) and intangible (emotional and psychological support), basis which its success could be computed. Why Do You Need A Marketing Strategy? Enhance Customer Service In the recent past, the idea of patient delight at the time of any medical activity has evolved from just providing medical assistance to giving a pleasant experience, though the provision of necessary medical treatment is a priority. A marketing strategy helps a healthcare business to expand its customer service base along with giving the required remedial cure, which ensures brand loyalty by transforming them into frequent customers rather than occasional patients. The frequently visiting patients would expect the value to their concern, like you to deliver as per their assumptions, providing superior client services that make their lives easy and less challenging. Improve Brand Awareness An effective and promising healthcare marketing strategy should help your business to expand your loyal customer base, where you deliver as per their expectations, boost the customer inflow, and keep the cycle running. Since your business needs brand awareness, you may begin with glorifying your online reach on social media platforms, so they are viewed by a greater population. Word-of-mouth referrals and online participation bring your brand a sense of recognition and service inquiries, thus inviting the masses briskly. Add Value To Your Brand You can shape your brand’s ethical value by creating a powerful platform for customers to reach out for medical support. The more comforting and secure their experience is, the longer they’ll stick to your brand. From a patient’s perspective, a satisfactory experience, especially related to remedial activity, allows them to trust the brand’s credibility and associate with it for the long-term. Source: Unsplash Root Benefits Of Having A Healthcare Marketing Strategy Once your healthcare marketing strategy comes into effect, your business can observe numerous advantages coming its way. For keeping that inflow alive, a tried and tested plan should be extensively used to ensure ongoing marketing success. The following are some of the benefits of the healthcare marketing strategy your business might opt for Meeting Goals And Objectives- Once you plan out to expand the functional boundaries of your business, you tend to follow an organized series of actions that helps you achieve the anticipated goals and business objectives. Operational Efficiency- Streamlining your business functionalities refrains you to allocate abundant resources into any particular activity and ensure that everything is going as per the plan, thus boosting operational efficiency. If your healthcare business adopts an efficient marketing plan for its daily operations, you may be able to clutch in more opportunities than your competitors in no time. Risk Management- It refers to the practice of extenuating the possibilities of financial risk for an organization. In reference to a healthcare business, risk management adds itself as an advantage via the marketing strategy it adopts, since a strategized plan includes classified patient records and monitors the anticipated process malfunctions which may arise in the near future. Effective Service Line Decisions- In the healthcare field, a service-line refers to a particular group of similar patients, classified on the basis of inpatient and outpatient procedures. While you manage your healthcare business’s daily functions, deal with patients, and provide services with the help of comprehensive marketing plans, service-line decisions communicate the purpose of your marketing plans and showcase your image as a brand to the general public. Develop A Marketing Strategy For Your Healthcare Brand An effective healthcare marketing strategy is an asset for medical practitioners, hospital staff, and their network. For that entire process to work in harmony, there are several ways to plan that marketing strategy. Every healthcare business offers a similar remedy to any medical issue, what sets you apart is your expertise and service level you provide to the patient, because he/she may consider your white coat as the same as they may find someplace else. Therefore, there should be something unique in your assistance that creates your brand image and attracts patients in the long run. Presenting your healthcare business over the web invites many inquiries and appointments, given that the information you put there seems promising and impressive to prospective patients. Websites have turned to be gateways for every business and healthcare is no longer away from this fact. If you consider yourself as a patient, observe your business website and look over the pages for those details that quickly help you resolve your concern, maybe an optimized procedure to book an appointment, getting primary location guidance in a few moments, these minute attributes of the website makes your prospect’s online journey quick and trouble-free. Create chatbots and fill-in forms for the patient’s to send out responses against their concerns so they feel responsive when they visit your website. Your healthcare marketing strategy shall allow you to take over these concepts conveniently. A thriving healthcare marketing strategy allows you to retain your current patient base and increase potential engagement if you bring forward all the necessary resources at the right time. Even with the possible threats coming your way, you can take your healthcare business to great heights with this comprehensive marketing guide that helps you to engage with your loyal patients constructively. Connect with us to market your healthcare business the right way. We have an expertise of over 12 years dealing with healthcare clients and know exactly what it takes to scale your business. ...
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5 Common Link-Building mistakes that are hurting your SEO
Do you know what’s the single most important thing Google takes into account to ascertain the position of a blog or webpage on its result pages? The number of backlinks it has managed to acquire over time. Backlinks have always been important when it comes to Google SEO and they are not going to lose their importance any time soon. I think a lot of webmasters and bloggers today know this for a fact that the number of backlinks they have acquired for a particular webpage or blog will directly affect its search engine rankings and try to get as many backlinks to their pieces as they can to get to the top. And in order to do so, they often, unknowingly, make use of bad link building techniques or practices which hurts their backlink profiles rather than improving it. Are you constantly building links for your blogs or webpages but are seeing little to no effect on its search engine rankings or the traffic they receive? You might be making these link-building mistakes I am about to share with you. Obvious disclaimer - We religiously take care of the below mistakes and a lot of other things for all our link-building services that we provide to our clients. So, take note - 1. Focusing on quantity, not quality Like I said, in their pursuit of building as many links to their content as possible, bloggers and webmasters usually take help of influential people in their industry to share their content with their respective audiences for extra exposure, traffic, and backlinks. To do it quickly, they start pushing out subpar content to build backlinks with as many influencers as possible. Some accept that subpar content for the heck of it, some reject it right away! But a backlink from a publisher who has accepted your subpar content will not do you any good in the long run. The essence of building links through guest posting lies in providing your best content and helping other audiences, it is not just about getting a link. If you have pushed sub-par content, users will not be motivated enough to click through the link and see content you want them to see, defeating the purpose of creating a backlink in the first place. And the ones who actually do come will bounce sooner than you think because they have already established a negative mindset about your business when they first saw your sub-par content. Yes, getting a lot of backlinks is important, we understand, but never compromise with the quality of your content. That way, if you luckily strike a chord with them and they love your content, you give them an opportunity to share it amongst their social circles which I think is 10x more impactful. Strive for those natural shares. 2. Not checking the domain authority of a website Getting a low-quality backlink for your content is even worse than not building backlinks for it at all! So, making sure that the website you’re trying to get a link from is of high-authority becomes important.But how do you figure out if a website in question is high or low on authority? By using tools out there that can provide you with such kind of functionality. ‘Domain Authority’ is a term coined by Moz to give users a basic idea of how strong a domain’s position is on SERPs and how likely it is to rank at the top of Google based on a scale of 0 to 100. It ranks websites on some of the most prominent factors (40 to be exact) Google takes into account to rank a webpage or blog on the result pages. Strive to vouch for the backlink of a website with a domain authority of at least 30 above to see a favorable effect in your search engine rankings over time. 3. Not doing it naturally In order to gain as many backlinks to their content as possible, many webmasters end up buying links, indulge in link-exchange schemes/link-farms or straight-up use any automatic link builder found on the web which does all the legwork of building ‘natural’ backlinks for them, either free or by taking a minimal fee. But, mind you, Google today can accurately recognize if you’re making use of any unnatural link-building technique or tool and can easily penalize you for it. Also, by going for automatic submissions your run the risk of placing your backlink along with questionable or adult content, which is never a good thing for the brand rapport you’ve worked to establish with such dedication. 4. Building irrelevant links You need to be building backlinks from websites that are laser targeted to your niche. Anything other than that will only clutter your backlink profile, not strengthen it. But webmasters and SEO’s ignore this simple fact in their pursuit of trying to acquire backlinks from wherever they can. Even if you are building high-authority backlinks for your website, it will be of little to no benefit for you if the targeted website does not resonate with your industry niche. So, get your blinders on and try to find the best influencers and publishers in your niche to get the best out of all your link-building efforts. 5. Not keeping a check on them The task of building new backlinks for your webpages or blogs doesn’t end when you have actually built them, you have to constantly monitor them as well to make sure they are up all the time working for you. The thing is, it’s normal for publishers to entirely delete or put redirects on certain content pieces for the upliftment of their website but it’s you who’ll have to make sure that your link is still up there. For the same, you can use a tool like Ahrefs to keep a check on all your links and fix discrepancies as they arise. You’ll also have to make sure that every backlink you create for your website doesn’t have a ‘No Follow’ attribute to it. The ‘No Follow’ attribute doesn’t pass the important link juice that could have been beneficial when it comes to increasing the authority of your website. Also, make sure that there are no canonical tags placed on your URL to make sure your content does get indexed by Google crawlers. ...
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