How to Successfully Market Products on Amazon & Think like a Buyer
Oct 25, 2022
10 min read
Table of contents
A number of platforms abound when you’re trying to find an e-commerce platform to sell your products, and one of them is Amazon. It’s one of the most visited websites for online shopping, with 63% of buyers starting their journey from Amazon, as per MarketCharts research. So if you have chosen Amazon as your e-commerce platform for marketing your products, you have made a sound decision.
But the success of your product sales entirely depends on how you market your products in this competitive eCommerce platform. Selling products on Amazon is not all about writing compelling copies and posting high-quality pictures, there is a lot more that goes into the process. It’s more about buyers’ mindset, your price list, competitors, and the list goes on.
There are a few tactics and methodologies you can use to increase the sales of your products. Let’s delve deeper into some of those methods.
Customers Are Topmost Priority for the Amazon
In any business, keeping your customers/clients happy is the key. In Amazon, each time any of your customers come across a problem or a query, it needs to be solved at a fast turn-around time by the seller's end. Amazon will share all questions asked by the customers with you. You’ll have to respond to the customers on time, or else it can have a negative impact on your marketplace seller account merits.
To ensure customer satisfaction, it is important to stay on top of your seller's central account and monitor it frequently. In case you are a marketplace seller, you should make sure that the items are delivered within the estimated time frame.
Apart from that, be sure to enter the tracking information. In case any kind of delay takes place, you’ll end up losing your online store credit, which might also increase the chances of losing your account.
In order to ensure customer fulfillment and satisfactory customer service, you can opt for either of these three options -
- Fulfillment by Amazon (FBA)
- Fulfillment by Merchant
- Amazon Prime (Seller Fulfilled Prime)
Product Details Optimization
If you’re just starting out, and are running out of budget to spend on ads, you can try out organic strategies to increase your sales.
Making online shopping easier for customers, Amazon allows users to continually narrow down their search by different product attributes. With this function, a customer can easily find what they're looking for through different categories- whether it's Women's shoes > Loafers and Slip-Ons > Sperry's > Top-Sider > Tan > Size or something more specific like " An LG TV Cord Cable 1 feet."
Either way, a customer will be able to find exactly what s/he has been looking for by keeping on narrowing down the list. In order to provide customers with the relevant products, Amazon uses all the nitty-gritty details that you have mentioned in your product’s listing Thus, to drive incremental sales, it’s critical that you cover every detail about your product accurately.
By doing this, customers will have a better understanding of what they are buying, which will instill more confidence and encourage them to buy anything from your store. The information includes product titles, product descriptions, product identifiers, and the list goes on. Skimming on any of this information can affect your chances of standing out from Amazon’s search engine result page.
Writing Effective Product Descriptions is the Key
Now that you’re well-versed in the nitty-gritty of product details, it’s time to delve deeper into one of its aspects, which is product descriptions.
Business owners that want to sell on Amazon need to have a strong grasp of the A9 algorithm. Amazon’s A9 algorithm determines the ranking position of products in search results, with an emphasis on sales conversions. In other words, the A9 algorithm is set forth by Amazon to promote listings that are more likely to result in sales.
Incorporating relevant and high-volume keywords into the product description is a must in order to give your products a push on Amazon's search results pages. The A9 algorithm looks for these keywords when determining relevance to search queries, so they are essential for good visibility on the site.
From a customer's point of view, accurate and easy-to-read product description helps them make informed decisions. Writing a product description with the right set of keywords will provide potential buyers with compelling reasons to purchase your products. At the same time, it’ll allow the Amazon A9 algorithm to better rank your products.
Create a hook with your product visuals
Product image is the first thing a customer is going to see, which is why it’s advisable to leave no stone unturned to ensure every image is enticing enough. While looking for the products, customers want to see high-quality images of the products, which gives them a fair understanding of the product. To make your product listings stand out from the crowd, there should be diversity in the images.
High-quality images not only build the factor of trust and credibility among customers but it’s also prioritized by Amazon’s ranking algorithm.
But there are certain factors you have to keep in mind while singling out the images for your products. You need to adhere to certain guidelines set forth by Amazon before you single out images for your products.
Keep Products Prices Competitive
Plenty of customers hop on Amazon to get the most competitive prices. Therefore, keeping your prices lower gives you the edge over your rivals belonging to the same niche. Before you set a price for the products, be sure to perform thorough research on your competitors’ price listings and then set a reasonable price tag on your products.
Not to mention, you need to set a profit margin as well. To generate profits, you need to have a keen understanding of how pricing affects your margins. Ensure that your prices are set at a level that will allow you to make a profit while still being competitive.
In order to survive in today's competitive market, you need to do more than just offer general average pricing. An automated pricing tool like Amazon's can help you evaluate pricing drops and spikes so you can make sure you're always staying ahead of the curve.
Sky-rocket Your Sales Using Paid Ads
Amazon allows sellers to promote their products through paid ad campaigns in three modes
sponsored product ads, sponsored brand ads, and sponsored display ads. Amazon's three PPC programs are designed to help brands increase their visibility on the site.
Sponsored products are designed to help individual product listings stand out on shopping results pages and product detail pages.
Sponsored brands allow companies to showcase their brand portfolios, including their logos, custom headlines, and a selection of products, on the shopping results page.
Now the final advertising mode, which is Sponsored display, it’s a self-service advertising solution that helps businesses display ads on and off Amazon.
Keep Your Focal Point at Buy Box
Buy Box appears on Amazon's product detail page. It’s the point from where customers finally commence their product purchase journey. What makes it difficult for sellers to own the buy box is that Amazon uses an algorithm, which is not known by many eCommerce players, to determine whose products should be shown in the buy box.
While we cannot tell you what exactly it takes to optimize the box, there are certain factors you should definitely take into account. It includes the product's price, your rating, product fulfillment, shipping time, and more.
So these were a few things you needed to know about marketing your products the right way. However, in the midst of the process, don’t forget to think from a customer’s perspective. It’s easy to get caught up in the process, which can lead you to overlook important things. As a business owner, it's important to keep your attention focused on one activity at a time, and to always keep your customers' best interests in mind.
That said, let’s wrap up the blog right here with the above-mentioned strategies. In case this sounds way too much, feel free to enlist the support of our eCommerce experts.
At Saffronedge, we are a wide team of eCommerce experts holding a plethora of experience and skills that help you attain your business goals.
Why Should You Choose us?
At Saffron Edge, we don't just focus on helping you take your traffic or revenue stats to new heights. We want to help you sustain long-term growth by focusing on strategies that will enable you to keep your users engaged. We have a wide range of experience working with different types of eCommerce businesses, so whether you're an established company or just starting out, we can help you develop a digital growth strategy that works for you.
So feel free to get in touch with us today and kick-start your journey to build a workable and sustainable e-commerce strategy that will leave you awestruck with the result.
Top 7 Link Building Mistakes In-house SEOs Make & How To Avoid Them
Higher the number of backlinks a website has, higher will be its authority and rankings on SERPs. It has been proven time and time again. While many SEOs are aware of this fact, not many care about the fact that it has to be done in the most natural way possible with strict quality control. If you care about building a backlink profile for your company that Google will love, this post is just for you! Being a link building company ourselves, we care about the link building services we provide to all our clients and actively use the best link building techniques to do so. It was about time we let you in on some of them as well… But there are many ways to build backlinks for your business. You could approach other websites, industry influencers and biggies with your content and ask them personally to feature your content on their website for a backlink or you could create remarkable content that people and publishers would love to link to without asking. Either way, here are some mistakes most SEOs commit that does more harm to their backlink profile and SEO in general than good. Let’s have a look at some of them - 1. Getting most of their backlinks from irrelevant websites In their pursuit of getting as many backlinks to their website as possible, most SEOs tend to derail from their website niche and start acquiring backlinks from wherever they can, without looking twice at the website they are getting a link from. Getting a backlink from a high quality but irrelevant website is equal to acquiring a low-quality link. For example, If you sell premium hair care products, getting a high-quality backlink from a publisher in the IT industry will do you no good. But if you get a backlink from an authoritative blogger that has a decent reader base and actively blogs about the best hair care services and products in town, it could prove to be pure gold for the authority of your website. Try staying as close to your industry niche as possible when it comes to acquiring backlinks from other authoritative websites and watch your Google position rise up. 2. Going for automatic link building schemes Automatic link building in any way is bad for your website. But still many SEOs every year make use of ‘automatic natural link building’ tools found on the web. While many of these tools may give you an initial push in your rankings by publishing your website link on link farms and low authority web 2.0 sites, Google, sooner or later, catches up to them and may even penalize it for indulging in such practices. The essence of link building is in providing relevant content to websites related to your industry and automatic submission kind of kills it completely because you never get to know on which website your links are being posted on. A big no-no when it comes to natural link building. 3. Building backlinks for just the homepage Think about it for a minute. Obviously, no publisher who is looking to provide the best information to their readers would want to link to a services page, unless it’s a paid promotion of course. But if you are still putting links of your website’s homepage in all your guest posts with no informative blog of yours to accompany it, it will turn off readers, and eventually Google. You could try internal linking for building the authority of your homepage but when it comes to guest posting, try only linking your blogs in it, that too if they are super relevant to the topic you are writing for. 4. Imitating competitor’s link profiles In the fast-paced world of SEO, it is normal for SEOs to spy on the backlink profiles of their competitors and completely copy them to their last link. While doing this is a great SEO strategy to surpass them in SERPs, do it without your personal touch and you’ll never be able to outrank them. It’s totally fine to copy your competitors backlink profiles, but do your own market research as well with it and try digging out opportunities that your competitors don’t have the slightest idea about. You’ll obviously have to do a little extra to gain that edge in website rankings over your competition. 5. No personal touch in outreach Working on the way you outreach your content to authoritative publishers can sometimes make all the difference but sadly not many SEOs stress over it too much. Using the same outreach template for each and every outreach request can get your awesome content rejected without them having a look at it and most of the authoritative publishers can smell a template from a mile away. Try adding your own personal touch to all your outreach requests. Be as personal as you can and write clearly how your content piece can help their readership and why are you approaching them in the first place. Doing this makes them interested in your mail and your chances of getting published increases by folds. 6. Building links too fast Google keeps a close check on the number of backlinks a website acquires over time. Do it too fast and they might even penalize you for good. Usually, if a website acquires too many links in a day or two, it’s because the webmasters are using a tool that is automatically doing it for them or they are posting their links on link-farms, which are both red flags for Google. When done naturally, you would be able to gain 10-20 backlinks for your website at max and that includes commenting on various blogs in your niche, posting on social media, posting on social bookmarking websites, syndicating your blog to a high-authority publisher and all the other things SEOs do to acquire links. See it from the eyes of Google. If a website is getting 1000 backlinks a day, doesn’t it reek of something fishy? Sounds spammy even when I say it, let alone doing it and getting away from the clutches of Google. 7. Not keeping a check on the current backlinks Most of the SEOs build links and completely forget about it. But the task of building an authoritative backlink profile for your business doesn’t end when you acquire a link, it also includes making sure that the link stays active as long as possible. It’s common for websites to delete certain blogs after a certain point of time, making sure that a proper redirection link is placed on all your backlinks if something like that happens to your publisher’s website is as important as acquiring that link. Also, the domain authority of websites keeps fluctuating from time to time, so going through your backlink profile and making sure that your link stays authoritative and contributes positively to it is what SEO’s need to focus more on when it comes to staying on top of their game and gaining some valuable places on the SERPs. While there are a ton of bad link-building tactics being put to use by SEOs every day out there, these 7 are the most prevalent in the SEO world of today. Stay away from the above-mentioned pitfalls and you’ll do just fine. If there are any other link-building tactics you think hurts your SEO more than it does good, do share it with us in the comments. ...
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The Saffron Recipe for Content Writing
Content writing is a unique, creative art form which requires the best of both artistic and scientific blends. While there is no “perfect” content out there, since content in itself is an intangible component; there are various parameters that are used to differentiate between a great content from the rest. Every writer has their own style of writing and I personally believe, that writers need to stick to their own style and approach. That is what essentially makes one write up different from that of the other. Uniqueness is a key parameter that defines the saleability of a freshly baked content. However, there are a few general guidelines that each writer can follow to effectively take up the art of digital content writing. As you might have guessed, a writer can be a best selling author or novelist, but that might not mean that he may also be as effective in writing contents for content marketing purposes. Here is a comprehensive Content Writing guide that our writers here at Saffron Edge use, to take inspiration from and create successful contents time after time. 1. Introduction or 'Hook' The contents that work successfully in the digital domain need to be precise and to the point. Unlike the other forms of writing where we have a margin to write expanded (allegorical/personified) introductions before diving to the point to help in build-ups, we do not have that room in our contents that work for online blogs and guest posts. (Mainly because, the attention span of the users is 5-8 seconds). Therefore, The introduction needs to start up with a quick and effective 'Hook' that generates audience’s curiosity.The main focus of the topic should quickly be addressed within 1 or 2 paragraphs max. How I do it: I divide the Introduction into roughly 100-250 words (at max) wherein I try to encapsulate the topic synopsis and write a trailing sentence that leads the user further down into the post. 2. Main Content or 'Meat' This is what makes or breaks the content. The industry-accepted structure of a good blog post has the main content points broken into 'subheadings' instead of playing out like a newspaper article. Subheadings help in providing appropriate pauses between consecutive points and also gives the audience the time to think about what each sub-heading (or sub-point is talking about). These subheadings need to be precise and catchy at the same time. Humor or pop references are welcome as long as they are aligned with the niche of the write up and their target audience. How I do It: When I attempt subheadings and pointers, my first approach is to try and relate each point to a real-life experience or example that is general enough for people to relate to. This helps in 2 folds:i) Helps associate the user to the contentii) Helps co relate the subject matter better and is also easy to understand at the same time.I then go onto divide each pointer into paragraphs of 50-100 words at max, so that the audience doesn't get overwhelmed. 3. Conclusion or 'Climax' Conclusion is like a recap of the entire subject matter that has been dealt with within the content so far. Additionally it should also provide the essence or value proposition of the content that the target audience would derive benefit out of. The conclusion often entails Call to Actions as well for instance: “to get an in depth understanding on the <subject matter> you can visit <page/site link> or <resource landing pages>”. This example is just basic. The better the call to actions are, the chances of improving user conversion or content follow through increases as well. Other Guidelines regarding Content Creation 1) The language that we use for the US audience should be simple and consist of simple sentences instead of complex sentences. i.e. 3-4 sentences joined with conjunctions and additives or pauses are not recommended since such a structure tends to make the piece less readable and comprehensible for the general audience. It also increases the risk of making grammatical errors and miscommunication of the message that we are trying to send out. While, this is not a necessary parameter for a successful blog content; it is highly recommended. 2) Adjectives and Adverbs should be used far and few. The American and other global audience, lacks the attention span to read fancy narratives when engaging in online content. They also do not trust any content that have too many descriptions or adjectives to define the point in question. Example: a. Instead of using “The scenery outside the Premium Villa is so very fascinating that it takes your breath away” you can use “The scenery outside the Premium Villa is breathtaking.” b. Instead of using “We provide the very best service in the industry that you can’t imagine.” you can use “We provide the best service in the industry.” or “We provide quality services that money can buy.” 3) It is a healthy practice to not target a specific word count while starting out a topic. These days the Google algorithms prefer deep content and favors contents above 700-800 words on an average. However, it is not necessary that every 1000 word post generates heavy traction while every 500 word post generates none. Quality, Simplicity, Readability, and the information is what ultimately distinguishes between a good content and a great content. 4) Another effective way to improve content quality is to pose questions to the reader instead of just stating your point and wrapping up. The essential difference between any article and a blog is that a ‘blog’ is a form of communication between the user and the blogger (blog writer) and it needs to have the right amount of ‘human touch.’ My Tip: I often use personal narratives such as “I” “You” “We” etc. This helps the user feel that the blog is talking or addressing to each individual and helps them engage more with the content.One of the reasons why blogs are preferred over articles or news pieces is the fact that articles, news pieces etc. are information-laden and behave like manuals or nuggets of knowledge that you may find in text-books. That is not what the audience is looking for when on the web. The audience wants to read and entertain themselves while digesting the information that is out there. Blogs help serve this purpose. 5) While there are thousands of blog posts being published every day, only some blogs make it through to the top. From the writing perspective, we need to build a solid foundation or “trustability” for the facts that we are putting forward in our content.An effective way to increase trustability to your content is to substantiate the facts with evidence. The image below is a screenshot of an article that I had written previously. You can find how I have used a link on a word or a phrase contextually, to substantiate a data without blatantly advertising the link (which is considered as spamming in the Google guidelines) Here in the image if you notice the highlighted text “Panda 4.2 refresh” from one of my past articles, has a hyperlink to another piece of content which is contextual and also helps substantiate my statement. If as a user, I’m interested in knowing what that article talks about, i could simply click on it and visit the article, of which you can find the screenshot below. The key here is to not over do the linking. Keeping it precise and relevant will give you bonus points in your endeavor as an authoritative blogger. 6) Last but not the least - Revision is the key. No matter how many tools we use to streamline our work process the inevitable fact remains that, “Tools will be tools and Human Intelligence will prevail” (at least for the near foreseeable future). Manual Revision helps us review the written content from a contextual point of view which is quite complex for programmed tools to function upon. I have personally tried various tools such as Grammarly and Hemmingway App. to test out intentional and unintentional grammatical mistakes to check for their accuracy and have realized that 10% errors always remain.At the end of the day, clients or readers can not trust any content, no matter its value proposition, if they are grammatically inaccurate. So it’s always a best practice to manually revise and correct the written content before publishing or sending it out. ...
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5 Digital Marketing Mistakes to Avoid
Nowadays, no matter how big or small a business is, it employs digital marketing strategies to attract new online leads, customers and visitors. With so many advanced methodologies and technologies available to the digital marketers today, still, they could be making serious mistakes that will prevent their marketing campaigns from driving the desired results or achieving acceptable performance. By avoiding these 5 potentially expensive digital marketing mistakes, you can make sure that your next digital marketing campaign does not meet with failure. 1. Having no Clear Goals One of the biggest mistake that digital marketers make is “ not having clear goals”. Be clear about whether your marketing goals are to increase sales, leads, engagement, website traffic, or some other objective. Then try to create a plan or strategy to reach your goal that is specific, achievable, relevant and measurable as this will help you provide right direction to your marketing campaigns. Having desired goals will make your campaign more successful and effective. 2. Having no Social Media Strategy Business without a social media strategy can never deliver an effective message to their target audience. To execute a successful Digital Marketing plan or campaign, a strategy must be in place. Set a clear social Media strategy. After all, Social Media is a free and most powerful tool to spread the word about your content and your business. 3. Buying Social Media Followers Buying fake social media followers can help strengthen your business prominence and validate its social proof. But it will never help with increased Return on investment and nor will it improve your user engagement in case you have fake business followers The point here is to focus on genuine customer relationship rather than focusing on numbers. 4. Your website is not Mobile Friendly As we are living in a digital era. Mobile Users or audiences are increasing, and the massive growth of video and social media is taking this forward. As a growing number of people are on mobile devices, it is becoming essential that digital marketers consider their customer’s mobile experience with their brand and website. Google Research also indicates, that most of the users nowadays prefer to purchase a product on a mobile-friendly website than a non-mobile friendly one. 5. Using Excessive and Irrelevant Hashtags There is no doubt that the use of hashtags in Digital Marketing or Social Media Platforms can truly help businesses to become more visible. But using irrelevant and excessive hashtags can be annoying to users. To avoid this, limit your hashtags usage to a sensible and considerable number. Also, make sure they are relevant to what you are trying to convey. There is no doubt that the world will soon shift completely from analog to digital practices. Digital Marketing is so essential in the present digital world because it is one of the fast growing terms in the current marketing field and also it is set to become the future of marketing industry. If you correct the above described 5 Digital Marketing mistakes, you can reach your end goal and increase your sales. For more information about Digital Marketing,Contact us! ...
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