How to Use SEO Audit Report for Mobile Responsiveness
Aug 18, 2023
10 min read
We live in an era where Google has empowered a staggering 4.68 billion mobile phone users to swiftly and conveniently access answers to their inquiries. The mobile-first indexing update stands as a significant leap in user experience. While this transformation has undoubtedly enriched the search journey for individuals, its ripple effect has left numerous websites grappling with dwindling SERP rankings and a slump in traffic.
This juncture reveals the profound influence Google wields over the online search landscape, compelling websites to embrace mobile-first strategies to reclaim their coveted SERP positions promptly. Navigating this landscape with finesse necessitates a meticulous mobile SEO audit to ensure a seamless upgrade process, safeguarding both user satisfaction and search visibility. In this article, we unravel the essence of utilizing an SEO audit report as your compass toward achieving impeccable mobile responsiveness.
What is Mobile Indexing?
Simply put, websites possessing a mobile-optimized interface are accorded priority in the indexing process, leading to higher rankings within the Search Engine Result Pages (SERPs) compared to their non-mobile-optimized counterparts. This strategic shift was implemented to enhance the accessibility of online searches for a substantial portion of the user base, which constitutes approximately 55% of the audience.
Prior to this update, Google's search result rankings were predominantly influenced by the desktop versions of websites. However, this approach posed challenges to user experience, as desktop-friendly sites often struggled to adapt seamlessly to the intricacies of smaller screen dimensions inherent in mobile devices.
Furthermore, Google's objective revolved around expediting webpage loading times on mobile devices while concurrently delivering prompt and pertinent search outcomes. Consequently, in 2018, the company introduced the mobile-first indexing paradigm after an extensive period of meticulous experimentation spanning eighteen months.
Why Do You Need to Optimise for Mobiles?
Responsiveness signifies the capacity of a website to dynamically adapt its design, content presentation, and interactive features in correspondence with the specific device and browser through which a user accesses it. This imperative entails ensuring that your website maintains an appealing appearance and seamless functionality across a diverse range of devices, encompassing desktop computers to handheld smartphones. The significance of responsiveness within the realm of Search Engine Optimization (SEO) arises from its multifaceted benefits, which contribute to enhancing user engagement, content, and overall browsing experience.
Possessing a responsive design can curtail a website’s bounce rate– the rate at which visitors swiftly exit a site after a cursory visit– while concurrently extending the duration of user interaction, as measured by dwell time. Additionally, implementing responsive design mitigates the potential occurrence of duplicate content issues and canonical conflicts that may arise when distinct versions of a website are created for various devices.
A paramount advantage of embracing responsiveness pertains to aligning with Google's mobile-first indexing strategy. This entails prioritizing the mobile version of a website for indexing and ranking, which is in alignment with the prevailing user trends where mobile devices constitute a substantial portion of online access. This synchronization bolsters a website's discoverability and visibility on search engine result pages.
These outcomes precipitated by responsiveness are key indicators that search engines, including Google, employ to assess the caliber and relevance of a website. As such, responsiveness stands as an integral facet of SEO strategy, promoting improved user experiences while bolstering a website's standing in the digital landscape.
How to Audit Your Website for Mobile SEO Friendliness?
A comprehensive mobile SEO audit is essential for ensuring that your website is optimized for mobile devices, enhancing user experience and search engine rankings. Follow these detailed steps to conduct an effective audit:
Certainly, let's delve deeper into each section of the mobile SEO audit:
- Step 1: Adopt a Responsive Website Design
A responsive website design is foundational for catering to the diverse range of devices users employ to access your site. When users interact with your website, regardless of the device they use, a responsive design ensures an optimal viewing experience. This is achieved through:
1. Fluid Grids: Responsive designs employ fluid grids that adapt to different screen sizes. Elements on the page adjust proportionally, maintaining readability and usability.
2. Flexible Images: Images are coded to scale appropriately without distortion or loss of quality. This prevents oversized images on smaller screens and ensures a visually appealing experience.
3. Media Queries: CSS media queries are used to apply specific styles based on the user's device characteristics, such as screen width. This ensures that your website's layout remains coherent across different devices. - Step 2: Improve Loading Speed
Mobile users have a lower tolerance for slow-loading websites. Enhancing loading speed involves a combination of optimizations:
1. Image Compression: Large images can significantly slow down your website. Compress images without compromising quality to reduce loading times.
2. Minimize Redirects: Excessive redirects can delay page loading. Minimize them to ensure a smoother browsing experience.
3. Browser Caching: Leverage browser caching to store frequently accessed resources locally, reducing the need for repeated downloads and improving loading speed. - Step 3: Check "Mobile Usability" in Google Search Console
Google Search Console provides insights into how Google views your website in terms of mobile usability:
1. Crawl Data: Understand when Google last crawled your site and its mobile-friendliness status. Ensure that Google is regularly crawling your mobile site.
2. Usability Issues: Identify specific issues affecting mobile usability. Common issues include touch elements being too close together, font sizes being too small, and viewport settings.
3. Dynamic Designs: For websites with dynamic designs, create XML sitemaps for mobile URLs. This helps Google index and rank your mobile content accurately. - Step 4: Craft Knowledge-Enriched Content
Content optimization remains pivotal, especially for mobile audiences:
1. Keyword Relevance: Research and integrate current, relevant keywords that resonate with your target audience.
2. Readability Enhancement: Improve readability by using concise sentences, shorter paragraphs, and bullet points. Ensure that content is scannable and easy to grasp on smaller screens.
3. Meta Descriptions and Titles: Create meta descriptions and titles that are compelling and fit within character limits. This prevents truncation in search results. - Step 5: Utilize Mobile-Friendliness Checker Tools
Mobile-friendliness checker tools validate your optimization efforts:
1. Mobile-Friendly Test: Google's Mobile-Friendly Test assesses whether your website meets Google's mobile standards. It provides a visual representation of how your site appears on mobile devices.
2. Mobile Friendliness Checker: Other online tools offer similar assessments, helping you gauge your site's mobile compatibility across different platforms. - Step 6: Analyze Mobile Traffic via Google Analytics
Google Analytics aids in understanding your mobile audience's behavior:
1. Mobile Audience Insights: Under the Audience section, explore the "Mobile" subsection. Analyze metrics such as device preferences, bounce rates, and session durations specific to mobile users.
2. User Behavior: Identify how mobile users navigate your site. Examine popular landing pages, exit pages, and user flow to pinpoint areas for improvement.
Meticulous planning can ensure that your website provides a seamless and engaging experience for mobile users, resulting in improved search rankings, user satisfaction, and overall website performance.
How to Test Your Site's Responsiveness Manually
- Manually testing your site's responsiveness involves using your browser's developer tools: Browser Developer Mode: Open your website in Chrome or other browsers and right-click to select "Inspect." Within the developer tools, locate the Toggle device toolbar icon. This feature allows you to emulate different devices and browsers to observe how your site adapts. You can customize settings like screen resolution, orientation, zoom level, and network conditions to assess responsiveness accurately.
- Responsive Mode: Alternatively, many browsers offer a "Responsive" mode within the developer tools. This mode enables you to adjust the browser window's size by dragging its corners. As you resize the window, your site's responsiveness changes in real-time, letting you see how elements reposition and adjust dynamically.
How to Test Your Site's Responsiveness with Online Tools
For more comprehensive testing, consider utilizing online tools:
- Google's Mobile-Friendly Test: This tool, provided by Google, evaluates whether your site meets their criteria for mobile-friendliness. It assesses responsiveness and offers suggestions to enhance your site's performance on mobile devices.
- Responsive Design Checker: By inputting your website's URL, this tool generates previews of how your site appears on various screen sizes and orientations. It provides a quick overview of your site's adaptability to different devices.
- BrowserStack: Offering an extensive range of real devices and browsers, BrowserStack facilitates thorough testing. With options for live, automated, and visual testing, you can evaluate your site's responsiveness across a wide spectrum of configurations.
How to Test Your Site's Responsiveness with Plugins and Extensions
Streamline testing using browser plugins and extensions:
- Responsive Web Design Tester: Available for Chrome and Firefox, this extension simplifies testing by enabling quick checks on different devices and browsers. It's a practical way to assess your site's behavior without extensively altering device settings.
- WPtouch: If your site runs on WordPress, the WPtouch plugin is beneficial. It creates a mobile-friendly version of your site that maintains your branding and theme while delivering a smoother experience on mobile devices.
- Responsive Checker: This Chrome and Edge extension facilitates efficient testing by allowing you to simultaneously view your site on multiple devices and browsers. You can manipulate screen size, resolution, and orientation settings for each simulated device.
How to Improve Your Site's Responsiveness
Enhance your site's responsiveness with strategic measures:
- Responsive Frameworks or Templates: Leverage responsive frameworks like Bootstrap or Foundation, or opt for responsive WordPress themes. These options automatically adjust your site's layout and design elements to ensure compatibility with various screen sizes and resolutions.
- Media Queries and Breakpoints: Utilize CSS media queries and breakpoints to tailor your site's appearance and functionality based on different screen widths. This approach ensures that your content remains visually appealing and usable across devices.
- Relative Units and Flexible Grids: Implement relative units like percentages and flexible grids to maintain proportionate scaling of elements. This prevents issues like overcrowding or excessive white space on smaller screens.
- Responsive Images and Videos: Opt for responsive images and videos that adapt to different device and browser dimensions. This approach optimizes loading times and prevents content from overwhelming the user interface.
- Compatible Fonts and Icons: Choose web fonts and icons that are compatible with a variety of devices and browsers. Prioritize options that load quickly and consistently, contributing to a seamless browsing experience.
How to Monitor Your Site's Responsiveness
Continuously assess and enhance responsiveness through ongoing monitoring:
- Analytics Tools: Utilize platforms like Google Analytics to track essential metrics such as sessions, bounce rates, page load times, conversions, and revenue across various devices and browsers. This data helps you understand user behavior and optimize accordingly.
- SEO Tools: Employ tools like Google Search Console to monitor your site's performance in terms of rankings and visibility on different devices and browsers. This information guides your efforts in staying aligned with SEO requirements.
- User Feedback: Collect user feedback through surveys or comments to gain insights into how users perceive your site's responsiveness. This firsthand input highlights areas where improvements can be made to enhance the user experience.
What’s In It For You?
The rise of mobile-first indexing by search engines like Google has transformed the way websites are ranked and discovered, making it crucial for businesses to adapt and thrive in this mobile-centric world. As you navigate the intricacies of mobile SEO, remember that the journey towards impeccable mobile responsiveness is not only about improving your site's search engine rankings, but also about delivering an exceptional user experience that keeps visitors engaged and satisfied.
At Saffron Edge, we understand the paramount importance of this transformation. We recognize that achieving mobile-friendliness is not just a checkbox item; it's a holistic process that requires meticulous planning, strategic execution, and ongoing optimization. Our dedication to excellence sets us apart. With a team of seasoned SEO experts who are well-versed in the nuances of mobile optimization, we are committed to providing tailored solutions that align with the unique needs of your business.
But we don't stop at promises – we offer concrete results. Our free website audit is your first step towards uncovering the potential areas of improvement for your site's mobile responsiveness. We dive deep into the intricacies of your website, identifying opportunities to enhance loading speed, optimize content, and create a seamless user experience across devices. Our audit serves as a roadmap for your mobile SEO journey, guiding you toward higher search engine rankings, increased user engagement, and improved conversion rates.
What sets Saffron Edge apart is our comprehensive approach. We offer technical expertise and a strategic partnership that empowers you to stay ahead in the competitive digital landscape. Our services are rooted in data-driven insights, industry best practices, and a commitment to excellence beyond the audit. From responsive design implementations to performance enhancements, we ensure that your website not only meets today's standards but also remains adaptable to the changes of tomorrow.
In a world where mobile devices are the gateway to your audience, Saffron Edge is your gateway to success. Let us guide you towards a brighter future.
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5 SaaS growth strategies that will work in 2024
As per Gartner's report, SaaS currently holds the largest market share in the cloud service industry and accounts for over 50% of the entire software market. It is estimated that SaaS will continue to grow in popularity in the coming years. In the ever-evolving realm of SaaS, the quest for growth demands strategic innovation and a keen understanding of market dynamics. This comprehensive guide explores four powerful strategies used by the best SEO SaaS companies that drive SaaS growth, providing tangible insights into their implementation. What is Saas? Software as a Service (SaaS) is a new concept in the software business. In its most basic form, SaaS refers to cloud-based software delivered via a subscription model, allowing customers to access it seamlessly via the Internet. Consider popular Saas options like as Slack or Trello, where customers pay a monthly or annual price and can easily access the program via a browser or desktop version. What is Saas Growth marketing? Growth marketing is an advanced form of marketing optimization that extends beyond product promotion, aiming to propel businesses forward by fostering customer loyalty. This dynamic approach leverages techniques such as A/B testing, email marketing, search engine optimization (SEO), and meticulous data analysis to formulate and execute refined strategies for sustainable growth. This methodology emphasizes the acceleration of innovation cycles, preferring agile and responsive campaigns like just-in-time and micro-campaigns tailored to address immediate needs. The outcomes of each campaign or content piece play a pivotal role in deciphering key user insights, including demographics, pain points, user engagement frequency, and depth of interaction. The overarching goal of growth marketing spans diverse objectives, whether it's expanding user base, augmenting revenue, or elevating brand recognition. The essence lies in starting with modest initiatives, gathering valuable insights on the efficacy of marketing efforts, and then channeling resources toward the most data-supported strategies. Subsequently, growth marketers can allocate their budget judiciously based on the proven success of these efforts. Differentiating Growth Marketing from Traditional Marketing: Growth marketing stands apart from traditional marketing by comprehensively focusing on the entire customer journey and marketing funnel rather than fixating solely on initial brand awareness and customer acquisition. Unlike traditional marketing, which may prioritize traffic and brand visibility, growth marketing is holistic, guiding users from awareness through conversion and retention. Examples of Growth Marketing in Saas Utilizing email marketing to enhance brand loyalty by providing exclusive deals to subscribers. Iteratively enhancing product quality based on continuous customer feedback, fostering customer satisfaction and loyalty. Optimizing marketing campaigns through A/B testing results to improve key performance indicators (KPIs), thereby increasing conversion rates and lead generation. Understanding Saas Growth The key to understanding the evolution of a Saas firm is to comprehend the growth of the Saas strategy. This comprehensive appraisal is critical for internal assessments and generating investment interest. Saas growth requires precise computation of many indicators, allowing for continuous surveillance and study of a company's trajectory over time. Measuring Saas Growth Effectively measuring Saas growth entails a strategic breakdown into five pivotal stages: acquisition, activation, retention, referral, and revenue. Each stage demands a unique set of metrics to gauge success: 1. Acquisition: Metric: Customer Acquisition Costs (CAC) Formula: CAC = (Total Sales and Marketing Expenses) / (Number of New Customers Acquired) Purpose: Evaluate the cost-effectiveness of each acquisition channel by comparing the expenses incurred in sales and marketing to the number of new customers acquired. 2. Activation: Metric: Activation Rate Formula: Activation Rate = (Number of Activated Users) / (Total Sign-ups) Purpose: Quantify the effectiveness of the onboarding process by measuring the percentage of users who reach the crucial "Aha! moment." 3. Retention: Metrics: Churn Rate, Retention Rate Formula (Churn Rate): Churn Rate = (Number of Customers Lost during a Period) / (Total Customers at the Start of the Period) Formula (Retention Rate): Retention Rate = 1 - Churn Rate Purpose: Churn Rate measures the percentage of customers lost, while Retention Rate provides the inverse, showcasing the percentage of customers retained. 4. Referral: Metric: Net Promoter Score (NPS) Formula: NPS = (Percentage of Promoters) - (Percentage of Detractors) Purpose: Quantify customer satisfaction by categorizing users as promoters, passives, or detractors, and derive a score that reflects the likelihood of positive referrals. 5. Revenue: Metric: Customer Lifetime Value (CLV) Formula: CLV = (Average Revenue per User per Month) / (Churn Rate) Purpose: Assess the total revenue a customer is expected to generate throughout their lifecycle, factoring in the average revenue per user per month and the churn rate. Best SaaS growth Strategies 1. Market Development: Elevating Your Share Definition: Increasing your market share by optimizing your existing Ideal Customer Profile (ICP), popular SaaS products, and services. Action in Motion: Consider a revolutionary situation in which a winery increases weekly sales from two bottles to an astonishing eight bottles within the same client base. Simultaneously, the company broadens its boundaries by discovering more clients with similar tastes inside the existing ICP. Implementation Insights: In SaaS branding, where firms operate in the $20-30 million ARR range, the strategic focus shines clearly on market development after product-market fit. This critical approach involves improving existing clients' services and strategically growing inside the established ICP. The result is a dual-pronged approach that enhances customer engagement and propels the company's presence within the broader market landscape. 2. Market Penetration: Expanding ICP Horizons Definition: Expanding your client base and Annual Recurring Revenue (ARR) by entering new markets. Action in Motion: Imagine a dynamic scenario where a SaaS provider strategically broadens its reach. This entails shifting focus from SMB to enterprise-level clients or aggressively entering a previously untapped area. Implementation Insights: Market penetration emerges as the next step of post-market growth, necessitating large investments in marketing and sales efforts. This powerful method, often evaluated through metrics such as SaaS conversion rate, is used by SaaS firms to smoothly extend their impact into new sectors or markets, unlocking untapped possibilities for their present solutions. This strategic decision increases income streams and establishes the organization as a flexible competitor in a competitive market setting. 3. Product Diversification: Broadening Your Horizon Definition: Unleash growth potential by providing new items or services to your existing consumer base. Action in Motion: Consider a wine shop strengthening its relationship with its clients. Beyond wine, it expands into wine-related accessories, introducing racks, openers, and coolers to appeal to the different tastes of its established client base. Implementation Insights: As market penetration and growth reach its apex, the focus moves to product diversity. This strategic development entails creating new offers concerning the existing Ideal Customer Profile (ICP). The key to success is a strong emphasis on Research and Development (R&D), which ensures these new additions effortlessly connect with client wants, preferences, and the overall brand concept. Product diversification enriches the customer experience and positions the business as a dynamic player attuned to evolving market demands. In a SaaS marketing plan template, integrating product diversification is key. Expanding your software's features aligns with market demands, attracting new users and retaining existing ones. Prioritize R&D to ensure seamless alignment with your Ideal Customer Profile, reinforcing your position in the competitive SaaS landscape. 4. Product Development: A Pivotal Pivot Definition: Unleashing innovation by crafting and marketing a distinct offering tailored for an entirely new market—a strategic pivot. Action in Motion: Consider distilleries pivoting from alcoholic beverages to hand sanitizers during the COVID-19 pandemic, showcasing a transformative and successful product development endeavor. Implementation Insights: In the realm of SaaS growth, where existing strategies reach their limits, the intricate process of product development, or a pivot, takes center stage. This strategic evolution involves harnessing existing capabilities to create a novel product destined for an entirely new market. The success of a SaaS go-to-market strategy relies on aligning the offering with market needs, utilizing pre-existing strengths, and navigating the uncharted terrain with a clear vision. While inherently challenging, this bold move can breathe new life into a business, showcasing adaptability and foresight. Successful product development hinges on aligning the offering with market needs, utilizing pre-existing strengths, and navigating the uncharted terrain with a clear vision. Crafting a Growth Roadmap In the dynamic geography of SaaS, unleashing sustainable growth necessitates a well-defined roadmap. The growth matrix emerges as a strategic compass of a saas dashboard, empowering companies to chart their course toward long-term success. As growth pretensions take center stage, an important trifecta emerges — comprising request strategy, product strategy, and go-to request strategy — forming the bedrock for a triumphant trip into extensive midair. The Growth Matrix Unveiled The growth matrix isn't just a frame; it's a visionary tool that enables SaaS realities to navigate the complications of expansion. By integrating request, product, and go-to-request strategies, companies forge a cohesive and dynamic growth matrix that propels them beyond assiduity morals. Market Strategy Decoding Targeted Triumph Understanding the target request becomes consummate in the growth equation. Rigorous exploration illuminates implicit guests' requirements, pain points, and bournes, laying the root for a resonating request strategy. This involves a deep dive into the Ideal Client Profile( ICP) complications and casting a go-to-request strategy that seamlessly aligns with the linked request dynamics. Product Strategy Tailoring Results for Triumph A robust product strategy is the foundation of sustained growth. client exploration becomes the guiding light, steering the development of a product roadmap that caters precisely to the requirements and bournes of the target followership. This perpetual elaboration, fueled by client feedback, ensures that the SaaS immolation remains not just applicable but pioneering in its assiduity. Go-to-request Strategy Unleashing Triumph in Visibility Putting the SaaS product in the limelight demands a scrupulous go-to-request strategy. From a comprehensive SaaS marketing plan to compelling content creation, the SaaS sales strategy involves using the right channels to attract the intended followership. erecting a buzz around the product and cultivating a deals channel further solidifying the go-to-request strategy, converting leads into enduring client connections. Embarking on the Growth Journey Three Pillars of Excellence As SaaS companies embark on their growth trip, three foundational rudiments crop as pillars of excellence. 1. Market Strategy Illuminating the Path A profound understanding of the target request paves the way for effective engagement. Companies can place themselves strategically by unraveling client requirements, pain points, and the ideal SaaS result they seek, with a particular focus on saas reporting solutions. This involves scrupulous exploration, a keen understanding of the target followership, and a go-to- request strategy designed for optimal request penetration. 2. Product Strategy Tailoring Innovation A thriving product strategy revolves around nonstop invention aligned with client prospects guided by thorough SaaS reviews. Rigorous client exploration, coupled with an adaptive product roadmap, ensures that the SaaS result not only meets but exceeds request demands. Opting for a pricing plan that balances profit generation and client magnet becomes vital in this dynamic geography. 3. Goto-request Strategy Unveiling Visibility A compelling go-to-request strategy serves as the conduit between the SaaS product and its intended followership. This involves creating a robust SaaS marketing plan, generating engaging content, and strategically planting coffers for optimal visibility. By orchestrating a harmonious mix of marketing channels and conditioning, companies can foster a robust deals channel and drive transformations. 5 Key SaaS Growth Strategies Customer Acquisition Focus: A laser-focused approach, empowered by account-based marketing, plays a pivotal role in successful Saas growth marketing. Actions include strategic investments in paid advertising, prioritizing Saas lead generation, enhancing customer retention, and leveraging content marketing including saas social media marketing for sustained growth. Sales and Marketing Scaling: A robust sales and marketing flywheel infrastructure, aligned with Saas growth marketing strategies, is supported by a team of professionals and the right tools. Key actions involve creating a solid Saas marketing plan, investing in sales enablement, and measuring results for continuous optimization, adhering to Saas budget planning principles. Comprehensive Pricing Strategy: Finding the right balance between revenue generation and customer attraction is pivotal. Strategies include creating different pricing tiers, saas ltv calculation, developing a pricing strategy for each customer segment, and considering a subscription model. SEO and Content Marketing Investment: Ignoring SEO and content marketing is a misstep. Technical seo for saas helps attract organic visitors, while content marketing converts them into leads and customers. Key actions encompass making the website SEO-friendly, b2b saas lead gen through content marketing, and promoting content through various channels. Expansion into New Markets: To unlock new customer segments and accelerate growth in the context of Saas growth marketing, expanding into new areas is essential. This involves building a local presence, researching new markets with a focus on Saas strategy, adapting the Saas solution, and developing a go-to-market strategy in line with Saas reporting tools. Continuous Improvement and Innovation In the ever-evolving SaaS landscape, constant improvement and innovation are imperative. Keeping abreast of industry trends, experimenting with new approaches best SaaS website designs, and listening to customer feedback form the pillars of sustained growth. Conclusion In conclusion, the dynamic landscape of SaaS growth demands a holistic approach. The explored strategies – market development, penetration, product diversification, and development – provide a nuanced roadmap. The quintessential elements of market, product, and go-to-market strategies establish a solid foundation for executing growth plans. The five key growth strategies further amplify success, emphasizing the crucial aspects of customer acquisition, sales and marketing scaling, pricing strategy, SEO and content marketing, and expansion into new markets. Continuous improvement and innovation ensure SaaS providers not only thrive but lead in the ever-evolving digital ecosystem. ...
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Does your Bloggers Outreach Campaigns include Influencer Marketing?
"You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform." - Seth Godin Once upon a time, marketing used to be magic, from concept to design to strategy to creation to implementation. Identifying the right agency for your brand was extremely tough, as it wasn't easy to come with high-quality and creative content and advertising materials. Now, we have cheaper, more comfortable, and readily available agencies and startups, and the advertising wars help brands get great options. But have we ever given a thought that magic is shrinking, and aren't things repetitive? With demand for attention on the rise and overwhelming product choices, consumers are apprehensive, and they don't know whom to trust. According to Marketing statistics for 2020 by Hubspot, 'search' is the number one traffic source for blogs across all industries (SEMrush, 2019), and companies spend 46% of their budget on content creation (HubSpot, 2017). Besides these, most companies (67%) use organic traffic to measure their content success (SEMrush, 2019). To take the business to new heights, be it any domain, you have to be on the tip of your toes, all the time, all the more because of COVID-19, and look around to figure out opportunities. The Digital Marketing budget is an all-time high, and the ratio between traditional and digital has changed drastically. Digital brand management includes three significant organs: Search Engine Optimization (SEO), Social Media Marketing (SMM), and Pay-Per-Click Advertising. Apart from these, there is another that can do miracles for your business, and it is called blogger outreach. It is a marketing method to reach out to a blog owner and ask them to promote your business. Not only blogger outreach helps you with branding, but it helps you with your SEO efforts as well. If you want your business to succeed, you will have to make sure that people see it on the internet. Companies have realized that relying on their social media followers will not do justice to the brand's overall performance. To reach their target markets, they need to reach out to someone famous in the industry to "advertise" them. Someone who connects with his or her followers, has the right engagement, is an influencer, and even convinces buyers to purchase. And there comes the BLOGGER OUTREACH, what is it exactly? The internet is a Wild, Wild West, and things are continually evolving. Blogging is a low-cost, high-return marketing strategy fit for most businesses, besides consumers trust blogs. Guest Posting has come up as an undisputed king in SEO. High-quality rich, relevant, and engaging content on prominent and sought-after blogs is unarguably the most effective way to get a link back to your website. But then there is a catch, a BIG CATCH - to reach out to the right set of bloggers and content websites and pitch them to post about your brand on their blog or web page. The idea is to have an "Online Positive Word of Mouth with a wider reach." "Blogger outreach is an online marketing strategy to build a blogger network, earn mention and gain backlinks, promote a brand or service, and even drive sales." Blogging communities help you tap new customers by increasing your reach and assisting in customer retention when launching new products or services. According to Nielsen Media, there are over 181 million blogs on the Internet, with 6.7 million people publishing content on blog sites. BlogHer found that 81% of U.S. online consumers trust information and advice from blogs, and imagine, 61% of online consumers admit to having made a purchase based on a blog’s recommendations. What does Blogger Outreach include? Backlinks oriented SEO blogger outreach is an essential part of any SEO strategy. High-quality and relevant backlinks can improve your website score in the search engine results pages (SERPs). Collaborating with the right blogger will help you earn a 'link booster.' Links are not equal, and their weight is based on the websites' authority, measured by domain authority (DA) or domain rank (DR), and the higher the score is, the more authoritative the site. BUT, there is a significant hurdle, 'High domain authority doesn't guarantee relevance.' Gaining a backlink from a highly appropriate and engaging blogger with a low DA/DR has more value for your brand than a link from one with an irrelevant audience. Barter Backlinks When it comes to blogger outreach, working with microbloggers is far more effective than macro or prominent bloggers. For that matter, even nano bloggers are very significant. They are easier to access and post in exchange for free products or services. They do it to engage their readers too, and often they post unique content. Affiliates Affiliate marketing is done to boost sales and doesn't work only for backlinks creation. Affiliates Marketers promote an offer in return for a small pay-out if a sale is completed through their links. I DID EVERYTHING RIGHT THOUGH . . . DON'T TELL ME IT IS SOME MATRIX THEORY Many agencies fail to miss out on an extremely critical element while planning Brands' Blogger Outreach Campaigns. After all, it is 2020, and we need to evolve faster and differentiate ourselves to stand out. "Integrating Influencer Marketing Campaign" Blogger Outreach or Influencer Outreach Campaign, at Saffron Edge, includes connecting with relevant bloggers and influencers, the ones who are a part of your niche and search directory. These are your future brand ambassadors as they have a loyal and active followers base. Once we have them on board, we promote your content and brand on their blog and social media accounts. We are sharing a case study of Starbucks, which shows how these two campaigns are blended and will help your brand grow exponentially, both in terms of revenue and reach. Starbucks Reserve, Starbucks' own premium brand, was launched in 2014. Even though hand-crafted coffees were booming, it wasn't getting enough footfalls and media reach compared to the flagship brand. There is a massive difference between the accounts of Starbucks' flagship brand and its select offering on Instagram, in many millions, tbh. Starbucks Reserve Roastery was opened in Chelsea on December 14, 2018. To help them spread the word about the launch, the coffee producer partnered with three local bloggers from New York City, well-known for their lifestyle and food choices. They also wanted to run an influencer marketing campaign on Instagram. Targets To promote Starbucks Reserve and also mention the fourth global roastery in NYC, that particular year. To introduce the new brand to people, entice them to try and explore their offerings. To increase footfalls in the new store, besides promoting the other stores too. Medium (a) Instagram (Micro/Local Influencer from NYC) Alyssa Lenore Will Taylor Chelsea as of Late (b) Respective Blogs https://www.alyssa-lenore.com/ https://www.brightbazaarblog.com/ https://www.chelseaasoflate.com/ Reach and Engagement (Social Media) (a) Eight Posts by three distinct influencers (b) Total Targeted Followers on Instagram 449,400 (c) Social Audit (Overall) Likes: 29,699 Comments: 1,232 Engagement rate: 3.42% Hashtag: #StarbucksReserve (d) Social Audit (Alyssa) Likes: 2,869 likes Comments: 97 comments Engagement Rate: 2.25% (e) Social Audit (Will) Likes: 10,160 likes Comments: 495 comments Engagement Rate: 3.95% (f) Social Audit (Chelsea) Likes: 2,825 likes Comments: 161 comments Engagement Rate: 6.30% Learning (a) Continued giving the feel of a premium brand by working with the right set of influencers (b) Working with Micro-Influencer and Local NYC bloggers helped them to reach the right set of groups (c) Since all of them have a strong presence online and do much blogging, it also helped Starbucks reach a larger group with more nuanced and engaging content. "There are exceptional people out there who are capable of starting epidemics. All you have to do is find them." While 84 percent of marketers believe partnerships with 'Key Opinion Leaders' are efficient, the level of accomplishment for any campaign relies profoundly on the engagement and reach of the influencer, and this quote from Malcolm Goldwell is a reminder that research to find the content creators competent of promoting and growing your brand is of umpteen important. Reach out to Saffron Edge to clear the biggest roadblock - Getting Noticed. We design the communication and draft outreach emails, which help to get affirmative results. Our team of US-based marketing and communication specialists and copywriters creates a customized strategy for your brand, including working on buyer persona and deriving the right bloggers therein to engage them. We also work on your content marketing and inbound goals and make your blogger and influencer a “super hit list.” ...
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Optimize Your Product Listing With Amazon A+ Content. Avoid These A+ Content Mistakes
Amazon might be giving broad exposure to sellers and a platform to reach the right audience, but when it comes to selling on Amazon, the sellers know that the competition is neck-wrenching. With 9.5 million global sellers on Amazon, making your product stand out is an arduous task.The good news is that Amazon gives its seller many built-in features that can be used to enhance the product story and improve marketing content. One such Amazon feature that we will discuss here is Amazon A+ content. Source: Unsplash When it comes to attracting more traffic, then nothing surpasses the performance of Amazon A+ Content. Also, it helps sellers on Amazon boost sales and improves the rate of conversion. To top it is the free availability of this feature for all the registered brands on Amazon. According to Amazon, by including A+ content in the listing, sellers can improve the conversion rate by almost 5%, but one can further enhance this conversion rate by many folds if used well. So, let’s delve into the world of Amazon A+ Content and learn everything about it, including the mistakes that you need to avoid. What is Amazon A+ Content? Amazon A+ Content which we earlier knew as Enhanced Brand Content, allows the sellers to give a better idea to the consumers regarding who the seller is and what they have to offer. In layman language, Amazon A+ Content is additional information that sellers can add to the listing of any product on Amazon. Source: Pexels Earlier, this feature came in the paid category of Amazon but now, all that you need to have for using this feature is a registered seller account on Amazon. When a seller gets access to A+ content, he can add the following information to the listing; Good quality images Comparison charts Detailed product description, and HD videos Necessary requirements for creating Amazon A+ Content Registered Seller You need to be a registered Amazon seller, or have a Vendor Central Account if you want to use Amazon A+ Content; otherwise, this feature will not be available. High-quality assets Including high-quality images and graphics on the page is an absolute necessity. The Amazon A+ Content has been designed to provide more information about the brands and offer additional resources. So, sellers risk being perceived as lower quality by the shoppers by using low-quality assets. What are the benefits of creating Amazon A+ Content? Improved SEO Search Engine Recognition is one of the most talked-about advantages of Amazon A+ Content, making the product more visible to potential customers. Although the Amazon A+ Content is not indexed in Amazon, you can be sure about its indexing through Google. Improved conversion Because of alluring product pages and more informative content, shoppers are much more interested in buying the product with Amazon A+ Content, which leads to a higher rate of conversion. Even Amazon claims an increase in conversion rate after using Amazon A+ Content. Because of detailed information, it will be easier for the customers to fathom the product, and thus the purchase happens much faster. Also, customers are more satisfied with the experience, and therefore, they feel motivated to write reviews. Source: Pexels Increased ROI and reduced ACOS With PPC ads, you might get the assurance of clicks, but it never guarantees sales. But the way Amazon A+ Content works makes it easy for the potential buyer to purchase the product. The more purchase you will get, the higher ROI will be, and the Advertising cost of sales will keep on reducing. Avoid these mistakes while crafting Amazon A+ Content. Never use special characters and symbols. It is the most obvious thing that you need to avoid while building content for Amazon A+ Content, as this makes your content look like a gimmick, and it will decrease its ability to allure customers. Amazon might even reject your content if you use such characters and symbols. Don’t give the contact information of the company. This is not that section of your seller profile where you need to provide the company's contact information, as the primary use of Amazon A+ Content is to enhance the appearance and appeal of the product. Never use low-quality images. The quality of the images used in the Amazon A+ Content is directly proportional to the quality of products, at least for the shoppers on Amazon. Always use high-quality images that look enticing. Keep the copyright issues in mind while using high-quality photos. Do not violate the category requirements and Amazon policies. You should always go through the category requirements and Amazon policies to better understand what Amazon wants you to include and what needs to be avoided. Ignoring this can lead to rejection of your Amazon A+ Content. Avoid pricing and purchase reference. The one thing that you need to avoid is the pricing and the purchase references like ‘buy now, ‘cheap,’ ‘get yours now, ‘add to the cart now,’ ‘affordable,’ ‘pocket-friendly,’ ‘bonus’, ‘free,’ ‘economical’ and so forth so on. Never make debatable claims. Never make debatable claims like ‘hottest products’, ‘No.1 selling product’, ‘top-selling product’ as these claims are considered as fake marketing gimmicks, and they make the shoppers walk away. Try to stay away from these while drafting Amazon A+ Content. Never miss proofreading An Amazon A+ Content with grammatical mistakes, misspellings, repetitive information, all-caps text, and other writing blunders can make the very useful Amazon A+ Content turn against your brand. So, always proofread Amazon A+ Content before making it live. Avoid mimicking Amazon Anything that mimics Amazon, like logo, heading, detail page heading, or any other reference to any type of Amazon program, also needs to be avoided. Such inclusions can make Amazon reject your Amazon A+ Content, which can affect the performance of your product. Avoid linking to any other website. It is the biggest mistake one can make while drafting Amazon A+ Content as such content will be directly rejected by Amazon. It doesn’t matter whether the link is outside or inside Amazon; you need to avoid linking in the Amazon A+ Content. Don’t use anything from a third party. Amazon is stringent when it comes to using aspects of information from third parties, especially in the product listing. That is the main reason why you should avoid using any type of quote from third parties like reviews, references, or anything else.Undeniably, Amazon A+ Content is the best tool any seller on Amazon has, and one can use this tool to distinguish the product from all the other sellers. Many sellers on Amazon don’t even use this feature; that’s why they get lost in the flood of sellers available on Amazon.But to make the most of Amazon A+ Content, you need to fathom the Amazon A+ Content structure, best practices, and mistakes. Only then can you draft an impeccable Amazon A+ Content that will not only allure shoppers to your product but make your product appear on the top of search results as well. For growth-oriented Amazon Marketing Services, reach out to our experts today! ...
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