7 Ways to Humanize the Process of Marketing Automation
Sep 07, 2021
10 min read
Have you ever received a marketing email that felt like a robot wrote it or interacted with an automated response that didn’t understand you? I know the feeling!
Marketing automation often gets a bad reputation for making customer interactions feel cold and impersonal.
But here’s the truth: marketing automation isn’t the problem—it’s how businesses use it. It helps brands engage with customers more personally, efficiently, and authentically when done right.
And it’s only becoming more essential. 37% of marketers believe automation will play an even bigger role. So the question isn’t whether to use it but how to authentically and engagingly.
Let’s explore 7 Ways to Humanize Your Marketing Automation and build deeper, more meaningful connections with your customers.
The Need to Humanize Marketing Automation
One of the biggest challenges I’ve faced with marketing automation is ensuring it doesn’t feel robotic or disconnected.
Common Issues with Automation Without Humanization:
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Cold and robotic messaging that doesn’t feel personal.
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Overused first-name personalization that doesn’t feel authentic.
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Irrelevant emails or offers that don’t match the customer’s preferences.
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Automated responses that feel disconnected from human support.
Why Humanizing Automation Matters:
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Higher customer engagement: Emails with personalized subject lines are 50% more likely to be opened.
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Stronger brand loyalty: Customers feel valued when messaging resonates with them.
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Better conversion rates: Well-timed, personalized messages increase sales significantly.
So, how do you make automation feel more human? Check out these 7 ways to humanize your marketing automation and create a more personal, engaging customer experience.
7 Best Ways to Humanize Marketing Automation
By integrating personalization, empathy, and real-time interactions, businesses can create meaningful connections while benefiting from automation's efficiency. Here are 7 ways to make your marketing automation more human-centric.
1. Coordinate with Sales for Better Customer Insights
One of the biggest mistakes businesses make is treating marketing and sales as separate entities.
Customers get a more seamless and personalized experience when these teams work together.
How I’ve Implemented This Successfully:
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Shared CRM Data: I integrate marketing automation tools with CRM platforms like HubSpot or Salesforce to track customer interactions and tailor automated messages accordingly.
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Lead Scoring & Prioritization: Marketing identifies high-intent leads and alerts sales teams to follow up with a personalized approach.
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Behavior-Based Follow-Ups: If a prospect engages with content but doesn’t take action, a sales rep reaches out with relevant insights rather than a generic pitch.
2. Go Beyond Just Using First Names (Leverage Smart Merge Fields)
Simply adding a first name to an email isn’t enough anymore. Customers expect personalization that reflects their interests, behavior, and past interactions.
The more relevant and specific your messaging is, the higher the engagement. Here’s how I take personalization a step further:
1. Dynamic Subject Lines
A generic subject line like “John, check out our new collection” feels impersonal. Instead, I use:
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“John, your favorite running gear is back in stock!”
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“Still interested in [product name]? Here’s something special for you.”
This grabs attention because it’s based on what they actually care about.
2. Customized Email Body Content
Using merge fields for past purchases, location, or browsing history makes emails feel more relevant. For example, an email can say:
"We noticed you love eco-friendly skincare—here are some new sustainable products just for you!"
This makes the message feel personal, not automated.
3. Personalized CTAs (Call-to-Action)
Even minor tweaks to CTAs can make a difference.
For abandoned cart emails, I use “Continue Where You Left Off” instead of a generic “Shop Now.”
These little details help customers feel seen, valued, and understood, which makes them more likely to engage with your brand.
3. Use Product Preferences and Purchase History
One of the best ways I’ve made automation feel more human is by using what I already know about my customers—their past purchases, browsing behavior, and interests.
This data isn’t just numbers; it’s an insight into what they want. By leveraging it, I can:
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Recommend products they’ll love.
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Offer exclusive deals tailored to their needs.
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Remind them about items they showed interest in but didn’t buy.
For example, if a customer recently bought a smartphone, a well-timed email suggesting a matching case or screen protector feels helpful, not salesy.
Customers who see that your brand understands their preferences are more likely to engage, trust, and buy again.
How This Works Across Different Industries:
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E-commerce: Personalized product recommendations based on previous purchases.
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SaaS Businesses: Custom renewal offers or upgrades based on feature usage.
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B2B Services: Content recommendations based on past interactions with blog posts or webinars.
4. Segment Your Customer Base for Hyper-Personalization
Not all customers have the same preferences, interests, or behaviors.
That’s why I always segment my audience to send the right message to the right person at the right time.
Don't just send generic emails; divide your audience into specific groups based on behavior, demographics, or engagement levels.
How I Use Segmentation for Personalization:
| Segmentation Type | Example Use Case | Expected Outcome |
|---|---|---|
| Behavior-Based | Cart abandonment emails | Higher conversion rates |
| Geographic | Localized event invites | Increased event attendance |
| Engagement Level | Win-back campaigns for inactive users | Reduced churn |
For example, if I know a customer has opened multiple emails about a product but hasn’t purchased it, I send them an exclusive offer. If they haven’t engaged, I craft a win-back email with a personalized incentive.
5. Use Smart Alerts to Trigger Personalized Follow-Ups
Automation should enhance human interactions, not replace them. One of my strategies is setting up smart alerts that notify sales teams when a lead takes a high-intent action.
These alerts prompt timely, personalized follow-ups, making the interaction feel natural and well-timed.
Examples of Smart Alert Triggers:
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Visiting a Pricing Page: The sales team receives an alert to follow up with a customized offer.
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Engaging with a Webinar: A follow-up email includes relevant case studies and the next steps.
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Inactive Users for 30+ Days: A personalized “We Miss You” email with an exclusive incentive.
6. Use Conversational AI and Chatbots the Right Way
When Chatbots are conversational, helpful, and seamlessly integrated with human support, they create a more natural and engaging experience.
Here’s how I optimize chatbots for better customer interactions:
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Use Friendly, Human-Like Language, program your bots to say:
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“Hey there! Need help finding something?”
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“Welcome back! Let me know if you have any questions.”
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Seamless Handoff to Human Agents: If a chatbot detects frustration or a complex query, it instantly connects the customer to a real person.
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Remember Past Interactions: When a customer returns, the chatbot picks up where they left off instead of starting from scratch.
7. Maintain a Human Voice in Your Automated Content
We’ve discussed this from the start—automation should feel human, not robotic.
No one wants to read the same stiff, generic messages that sound like a machine wrote them.
Here’s how I make automated content feel real:
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Conversational Tone: Instead of “Your order has been confirmed,” write - “Great news! Your order is on its way.”
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Tell a story: Customer experiences and testimonials make messaging more relatable.
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Make It Personal: “We’d love to hear what you think!” sounds more inviting than “We value your feedback.”
Automate Without Losing the Human Touch
Boost engagement with AI-driven yet human-centric marketing automation. Personalize, connect, and convert like never before.
How to Retain the Human Touch in Multi-Channel Marketing Automation?
In multi-channel marketing automation, balancing efficiency with genuine human connection is crucial. While automation streamlines processes, excessive reliance can make interactions feel robotic.
Here’s how to maintain authenticity while leveraging automation across multiple channels:
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Personalization Beyond First Names: Go beyond generic personalization—use behavioral data, past interactions, and preferences to tailor messaging. Dynamic content can make automated emails, social media posts, and SMS feel like natural conversations rather than mass communication.
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Conversational AI with Seamless Human Handoffs: Chatbots and AI-driven responses are helpful, but always provide an option to connect with a human agent. Ensure that chatbot interactions smoothly transition to real customer support reps when needed, making the experience more organic.
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Consistent Brand Voice Across Channels: Whether it’s email, SMS, social media, or website interactions, your brand’s tone should remain warm, friendly, and conversational. Avoid overly formal or robotic language in automated messages.
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Behavior-Based Triggered Messaging: Instead of relying on time-based sequences, use user behavior to dictate when and how messages are sent. For example, if a lead abandons their cart, follow up with a message acknowledging their intent rather than a generic reminder.
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Two-Way Engagement Opportunities: Encourage real conversations by incorporating interactive elements like surveys, polls, and feedback requests. Respond to comments and messages on social media in a way that reflects your brand’s personality.
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Use Video and Voice Messages: Instead of plain text emails, experiment with video messages from your team or voice notes in chat support. This small effort can significantly increase relatability and connection with your audience.
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Test and Optimize for Human-Like Interactions: Review automated workflows, social media engagement, and email responses regularly. A/B tests different messaging styles to see which ones feel more authentic and elicit better engagement.
By thoughtfully implementing these strategies, businesses can create a marketing automation experience that feels more human—building trust and long-term relationships while maintaining efficiency across channels.
Conclusion
Many people think marketing automation makes interactions robotic, but that’s not true. It was designed to enhance the buyer’s journey, not replace real connections.
B2B businesses often struggle with this, but automation can strengthen relationships. The key is to keep it personal with smart segmentation, tailored messages, and timely follow-ups.
I hope these seven strategies help you create natural and engaging marketing. And if you need guidance, Saffron Edge can help you balance automation with personalization for the best results. Let’s make marketing more human—together!
Frequently Asked Questions
Why is humanizing marketing automation important?
Humanizing automation ensures customers feel valued and understood rather than treated like another number. It boosts engagement, fosters trust, and increases conversions by creating more relevant, personalized experiences.
What’s the biggest mistake businesses make with marketing automation?
The most common mistake is over-automation without personalization. When businesses send the same messages to all customers, engagement drops. Another big issue is ignoring customer behaviour, leading to irrelevant or poorly timed messaging.
How can small businesses implement personalized automation effectively?
Small businesses can humanize marketing automation by starting with basic segmentation, such as new customers, repeat buyers, and inactive users. Using affordable tools like HubSpot, ActiveCampaign, or MailChimp, they can automate outreach while keeping it personal. Instead of just using names, tailoring messages based on customer behavior and preferences makes interactions more meaningful.
What are the best tools for humanizing marketing automation?
The best tools for humanizing marketing automation include HubSpot and Marketo for personalized messaging, ActiveCampaign and Klaviyo for dynamic email engagement, and Drift and Intercom for AI-powered, human-like chat interactions. Seventh Sense optimizes email timing, while Customer.io and Iterable enable real-time personalization across channels, ensuring authentic customer connections.
How do you measure the success of personalized marketing automation?
Key metrics to track include email open and click-through rates, conversion and sales growth, customer retention and engagement, and A/B testing results to optimize automation strategies.
Turn Automation into Authentic Conversations
Don't let automation make your brand sound robotic. Learn how to personalize multi-channel marketing and drive real engagement.
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Top 11 B2B Social Media Marketing Companies of 2025
Are you struggling to enhance your brand’s presence on social media? Do you find it challenging to generate high-quality leads and engage with your target audience effectively? If so, partnering with a top-tier B2B social media marketing agency could be the solution you need. To help you choose the right B2B Social Media Marketing company for your marketing needs, we’ve compiled a list of the top companies of 2025. Social media has become a vital part of B2B marketing, with 75% of B2B buyers using social media to make purchasing decisions. These agencies specialize in content marketing, paid social campaigns, and community management, ensuring B2B businesses achieve measurable results. 11 Leading B2B Social Media Marketing Agencies in 2025 These agencies have been selected based on their expertise, industry reputation, and proven track record in delivering impactful social media strategies. The table below provides an overview of the top-performing B2B social media marketing agencies, their rank, and their key services. Company Name Key Services Offered Saffron Edge Semantic SEO, Account-Based Marketing, Social Media Marketing, Email Marketing, Performance Marketing, Dashboarding and Analytics, Pipeline Growth Ignite Social Media Social Media Strategy, Content Creation, Community Management, Analytics LYFE Marketing Social Media Management, PPC Advertising, Content Marketing, Email Marketing Firebelly Marketing Social Media Audits, Content Development, Influencer Marketing, Social Media Advertising Sociallyin Community Management, Creative Content, Social Media Strategy, Paid Social Advertising Socialistics Storytelling-Based Content Creation, Social Media Management, Analytics, Consulting Sculpt LinkedIn Marketing, Paid Social Advertising, Social Selling Strategies, Content Development WebFX Data-Driven Social Media Strategies, PPC Campaigns, SEO Integration, Lead Generation Brafton Social Media Strategy, Video Marketing, Content Writing, Influencer Engagement SmartBug Media Inbound Marketing, HubSpot Integration, Paid Social, Lead Nurturing Disruptive Advertising Paid Social Media Ads, Conversion Rate Optimization, Data-Driven Strategies, A/B Testing Saffron Edge Saffron Edge stands at the forefront of B2B social media marketing in 2025, renowned for its holistic approach and commitment to driving predictable growth for its clients. With a deep understanding of the B2B landscape, Saffron Edge offers a suite of services designed to enhance brand presence and generate high-quality leads. Key Services: Semantic SEO: Implementing a semantic content hub strategy to boost website traffic, improve visibility, and drive organic growth. Account-Based Marketing (ABM): Targeting ideal users with personalized strategies for key accounts, enhancing relationships, and delivering effective outreach campaigns. Marketing Automation: Streamlining lead nurturing processes to ensure qualified prospects are engaged effectively, reducing customer acquisition costs. Social Media Marketing: Creating and managing tailored social media strategies that resonate with target audiences, fostering engagement, and building brand authority. SMM Strategies that work for us: Thought Leadership Content – Sharing expert insights and trends to build credibility. Data-Driven Optimization – Using A/B testing to refine content, timing, and formats. Community Engagement – Actively interacting in niche groups to boost brand visibility. AI-Powered Trend Spotting – Leveraging social listening for timely, relevant content. Performance-Based Influencers – Partnering with micro-influencers for measurable ROI. Saffron Edge's data-driven methodologies and commitment to innovation have solidified its reputation as a trusted partner for B2B companies aiming to scale their marketing efforts and achieve sustainable growth. Saffron Edge – The #1 B2B Social Media Marketing Agency of 2025 Drive engagement, generate high-quality leads, and dominate your industry with data-driven social media strategies. Get Started Ignite Social Media Ignite Social Media has earned its position as a leading agency by specializing exclusively in social media marketing. With a focus on creating authentic connections between brands and their audiences, Ignite offers comprehensive services encompassing strategy development, content creation, community management, and analytics. Key Services: Social Media Strategy Development: Creating customized strategies that align with business objectives and resonate with target audiences. Content Creation and Curation: Developing engaging content tailored to various platforms to drive user engagement and brand awareness. Community Management: Fostering and managing online communities to build brand loyalty and address customer inquiries promptly. Analytics and Reporting: Utilizing advanced analytics tools to measure campaign performance and inform strategic decisions. Ignite's client-centric approach and dedication to staying abreast of social media trends make it a valuable partner for B2B companies seeking to enhance their social media presence. LYFE Marketing LYFE Marketing is a dynamic agency known for delivering result-oriented social media marketing solutions tailored to the unique needs of B2B clients. Their integrated approach combines social media management with other digital marketing services to drive comprehensive growth. Key Services: Social Media Management: Overseeing clients' social media profiles to ensure consistent branding and engagement. Paid Marketing: Implementing targeted ad campaigns to reach specific demographics and generate leads. Content Marketing: Creating valuable content educates and engages the target audience, positioning clients as industry thought leaders. Email Marketing: Developing and managing email campaigns to nurture leads and maintain client relationships. LYFE Marketing's emphasis on measurable results and ROI-driven strategies has made it a preferred choice for B2B companies that leverage social media for business growth. Firebelly Marketing Firebelly Marketing is celebrated for its strategic and creative social media marketing solutions that help B2B brands stand out in competitive markets. Their expertise lies in creating compelling narratives that resonate with professional audiences. Key Services: Social Media Audits: Assessing current social media efforts to identify improvement and opportunities. Content Development: Producing high-quality content that aligns with brand messaging and appeals to the target audience. Influencer Marketing: Collaborating with industry influencers to expand reach and credibility. Social Media Advertising: Designing and managing paid campaigns to drive targeted traffic and leads. Firebelly's creative prowess and strategic insights have empowered numerous B2B brands to elevate their social media game and achieve tangible business outcomes. Sociallyin Sociallyin distinguishes itself through its innovative approach to social media marketing, focusing on fostering genuine engagement and building vibrant online communities for B2B brands. Key Services: Community Management: Engaging with audiences in real-time to build relationships and encourage brand loyalty. Creative Content Production: Developing visually appealing and shareable content that captures attention. Social Media Strategy: Formulating data-driven strategies that align with business goals and market trends. Paid Social Advertising: Executing targeted ad campaigns to reach specific audience segments and drive conversions. Sociallyin's commitment to creativity and community-centric strategies has made it a valuable partner for B2B companies looking to humanize their brand and foster meaningful connections. Socialistics Socialistics specializes in social media marketing with a focus on storytelling. They help B2B brands create compelling narratives that highlight their unique value. By leveraging different platforms, they ensure businesses effectively communicate their message. Their approach makes brands more engaging and relatable to their target audience. Key Services: Content Creation: Creating compelling stories highlighting brand strengths and resonating with the target audience. Social Media Management: Ensuring consistent and strategic presence across relevant social media channels. Analytics and Reporting: Providing in-depth social media performance analysis to inform future strategies. Consulting Services: Offering expert advice to optimize social media efforts and integrate them with broader marketing initiatives. This strategy increases brand awareness and drives meaningful engagement. By combining creativity with data-driven insights, Socialistics helps businesses achieve measurable results. Sculpt Sculpt focuses on LinkedIn marketing and paid social strategies to help B2B brands grow. They create targeted campaigns designed to generate high-quality leads. By leveraging data-driven insights, they optimize ad performance for maximum ROI. Key Services: LinkedIn Marketing: Develop LinkedIn-specific strategies for networking and business growth. Paid Social Advertising: Executes data-driven ad campaigns to improve conversions. Social Selling Strategies: Enhances sales processes through social media engagement. Content Development: Creates engaging content tailored for B2B audiences. Their expertise ensures brands reach the right audience effectively. This approach enhances brand visibility and drives business growth. With Sculpt's strategies, companies can achieve consistent and measurable lead generation success. WebFX WebFX combines social media with data-driven digital marketing to help businesses grow. It uses analytics and insights to optimize campaigns for maximum reach and leverage advanced strategies to enhance brand visibility and engagement. Key Services: Data-Driven Social Media Strategies: Uses analytics to optimize campaigns. PPC Campaigns: Runs highly targeted paid ads for lead generation. SEO Integration: Combines SEO and social media to improve visibility. Lead Generation: Develop social strategies that drive business growth. Their approach ensures businesses connect effectively with the right audience, leading to higher conversions and revenue. With WebFX, companies get measurable results through a blend of creativity and data. Brafton Brafton is a full-service content marketing agency that integrates social media strategies to maximize B2B engagement and lead generation. By creating compelling content, they help brands effectively connect with their target audience. Key Services: Social Media Strategy: Develops data-driven social media plans for sustainable brand growth. Video Marketing: Creates engaging video content for better audience interaction. Content Writing: Produces high-quality blogs, articles, and whitepapers. Influencer Engagement: Connects businesses with industry influencers to expand their reach. Their data-driven approach ensures maximum reach and impact. This results in stronger brand awareness and improved conversions. With Brafton’s expertise, businesses can achieve sustainable marketing success. SmartBug Media SmartBug Media is known for its inbound marketing expertise. It integrates social media with CRM tools like HubSpot for better lead management and optimizes customer interactions by combining content marketing with automation. Key Services: Inbound Marketing: Uses content-driven strategies to attract and nurture leads. HubSpot Integration: Leverages automation to streamline marketing efforts. Paid Social Media Campaigns: Optimizes paid ads for higher engagement and conversions. Lead Nurturing: Implements strategies to move prospects through the sales funnel effectively. With SmartBug Media, businesses can scale their growth through strategic digital marketing. This leads to higher conversion rates and improved marketing efficiency. Disruptive Advertising Disruptive Advertising excels in running highly targeted social media ad campaigns to maximize ROI for B2B brands. Their strategic approach ensures businesses reach the right audience efficiently. Key Services: Paid Social Media Ads: Run high-performance paid advertising campaigns on various platforms. Conversion Rate Optimization (CRO): Analyzes and improves landing pages for better conversion rates. Data-Driven Strategies: Uses analytics to fine-tune marketing campaigns. A/B Testing: Conducts rigorous testing to ensure ad effectiveness and maximum results. Continuously refining campaigns drives higher engagement and conversions, increasing brand visibility and revenue growth. How to Choose the Right B2B Social Media Marketing Company? Selecting the right social media marketing agency for your B2B business is crucial for success. Here are key factors to consider: Industry Experience: Look for agencies with a proven track record in your industry. Service Offerings: Ensure the agency provides services that are aligned with your marketing goals. Case Studies & Testimonials: Review past work and client feedback to gauge their effectiveness. Data-Driven Approach: The agency should use analytics and KPIs to measure success. Customization & Flexibility: Your chosen agency should tailor strategies to your specific needs. Budget & ROI: Compare pricing and assess the potential return on investment. Innovation & Adaptability: Ensure the agency keeps up with evolving social media trends and algorithm changes. Why Choose Saffron Edge? Saffron Edge stands at the forefront of B2B social media marketing in 2025, renowned for its holistic approach and commitment to driving predictable growth for its clients. With a deep understanding of the B2B landscape, Saffron Edge offers a suite of services designed to enhance brand presence and generate high-quality leads. Key Social Media Marketing Services: Social Media Strategy: Creating and managing tailored social media strategies that resonate with target audiences, fostering engagement, and building brand authority. Paid Social Media Advertising: Running highly targeted social media campaigns to boost brand visibility and drive conversions. Content Creation & Distribution: Developing compelling content enhances audience interaction and brand credibility. Community Management: Engaging with followers and potential customers to strengthen brand loyalty and online presence. Analytics & Performance Tracking: Using data-driven insights to measure social media campaign effectiveness and optimize strategies for better results. One of Saffron Edge’s standout success stories involves a growth marketing initiative for an organic food brand that yielded a 7.3x ROI. Through a data-driven strategy and precise targeting, Saffron Edge helped boost brand engagement, increase conversions, and drive substantial revenue growth for the client. Conclusion Choosing the right B2B social media marketing agency is crucial for driving online engagement and generating qualified leads. The agencies listed above are among the best in the industry, offering specialized services to help businesses thrive in 2025. Whether you're looking for paid social advertising, content marketing, or community engagement, these agencies can provide the expertise needed to maximize your social media ROI. ...
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Don’t Overlook Social Media in your Internet Marketing campaign!
The rise of social media in the past decades Since the inception of the internet to the introduction of the first social media site Six degrees back in 1997 to becoming an indispensable part of marketing for businesses globally, social media has come a long way in the past two decades and how! LinkedIn, Facebook, Twitter, Instagram have become social media magnates, helping build and strengthen personal or professional connections. But that's not the extent of how social media is being utilized. Business of all scale; SME or large are leveraging from what different social media platform has to offer. While almost a decade ago, not many businesses were investing in building their online presence but now not having a social media page for your business, today would be unusual and a significant loss of opportunities. While what was primarily focused on targeting private individuals to share their thoughts and connect with like-minded people, soon began to garner not just private but those of certain business sector. Take, for instance, spurge in the video games with the internet, made video and game developer realize how they can better connect and market their skills and expertise. Similarly, Myspace proliferation became a ground for the fledgling brands to get the producer and big music agencies to notice them and give them a chance to showcase their talents in front of the world. An example of how social media has evolved for business purpose is, when sensing the pattern, Facebook, which was initially only a student only website opened itself for businesses to attract and engage their target audience. The shift that has been brought into marketing with its unique approach has helped companies better understand their customers and market directly to them via organic marketing. Such is the evolution of social media into a powerful marketing tool that 90% of businesses in the United States are invested in social media marketing. Speaking of investment, it is expected that social media marketing spending will increase almost 10 billion from what it was in 2014, i.e., 17 billion US dollar in 2019. Considered the second most effective marketing channel, with 63% agreeing to its ability to strengthen the business's relationship with potential and existing customers, social media marketing has changed the entire marketing landscape and its operations. While the foundation of building and strengthening relationship remains the same, the ones being addressed here have changed from individual to target audience. With the technology advancing and escalating usage of smartphone, making social media more accessible it should not come as a surprise that the total number of social media users worldwide, as of 2019 are 3.2 billion. Do you know how much time is spent on social media daily? Per the Global Web Index 2018 report, a user spends 2 hours 22 minutes on a social media platform. Imagine the opportunities that businesses and brands can take advantage of from the data mentioned above. With social media changing the face of marketing, it is crucial for brands to plan and execute their campaigns through these various channels. How will internet marketing without social media cost your business? A subset of digital marketing, internet marketing comprises of several components necessary to ensure a brand’s success on online platforms, one of which is social media marketing. With millions of users spending a considerable amount of time on social media, overlooking it would be losing out on the business and profitability, it has the potential to bring. But if you are still fishing for a reason, as to why social media marketing should be made an integral part of the internet marketing campaigns, then take a look at the ways your business will suffer if you do otherwise: Gone are the days when social media was only used for advertising the launching of the products. Now, as the platforms are evolving, not investing in social media means losing considerable traffic. Social media has the potential to drive more traffic than your traditional search engines. There are no other marketing techniques like social media that lets marketers take control of their brand, improve their social presence by interacting with the consumers, working on improving themselves with their apparent changes. By overlooking social media in your internet marketing campaigns, you would be hindering your growth and the possibility to bolster your position on the internet. Can you overlook the fact that despite being one of the most cost-effective techniques, social media has a broader reach, and that's not it. The audience being advertised by your services to are tactfully selected to be the respective field’s easily influenced ad crucial customer base. After all, there must be a reason why 73% of marketers believe that social media marketing has been effective in steering the business ahead and boosting their sales. How incorporating social media in your internet campaign help your business? Incorporating social media in your internet campaigns will make it look less like an ad and more like a story or conversation starter, giving your business a chance to connect with the audience on an emotional level. Unlike other marketing techniques, social media has the power to make a brand look less like a salesperson devoid of emotion and more like a person willing to provide them with valuable information. Most of the marketing platforms come with the advertisement that interrupts the thought process and perception of the audience about the brand but utilizing social media tunes out these ads and allows marketers to engage the customers in a more relevant manner. With social media, businesses can pique interest in consumers by starting a conversation around the brand or the product/services it is offering, thereby attracting new customers and driving revenue. Social media is a useful tool for enhancing customer experience, as users have the freedom to share positive/negative feedback, their experiences, their concerns, their suggestions, which a business can pick out from and use effectively to improve their services. This is not to say that other internet marketing techniques are any less potent, but social media marketing is in a league of its own and going by the looks of it, shall continue to remain the same, helping the business expand with its unique and technologically advanced approach. Potent social media strategies for SME and large corporations One size fits all approach will never work when devising social media strategies. And just because posting and sharing have been the foundation of it, does not mean that social media entails just that. A robust social media strategies should consist of: GOAL Have you decided on what is your goals behind implementing the policy on social platforms? Is it brand awareness? Driving web traffic? Increasing online sales? Generating new leads, or just extending customer support? Have a clear understanding of what you wish to achieve out of the campaign and then devise a plan. PLATFORM Just because there are so many platforms does not mean you will benefit from all of them. Depending upon your scale and which platform your target audience is more active on, you should decide accordingly. Take, for instance, LinkedIn is right for B2Bs; Instagram is good for visual content primarily. Businesses that want to reach a wider audience should market on Facebook, while those who plan to share timely updates and relevant articles should utilize twitter. CONTENT While content is the king, not creating and optimizing it right on social media platforms can prove detrimental to the brand. Create content that resonates with the existing customer base and potential consumers. Furthermore, it is essential to have a periodically updated social media schedule to make sure everyone in the team is on the same page. TOOLS Take advantage of everything that is trending in your industry, depending upon the impact they are having on the customers. Social tools include Facebook love videos, Instagram stories, and other platform-specific tools which can help escalate your growth on social channels. ADS One of the social tools, advertisements are a common feature of social media platforms. It is not necessary that you have to run an announcement about your product and services, making it look intentional. You can run ads to grow awareness, and that might help enhance your audience reach, boost your sales. You can run webinars, promote giveaways and discounts, products, e-books, etc. To get maximum benefits out of your ads, you can create targeted advertisements, create multiple versions of it and an even better step would be to optimize it for specific metrics which could either reach, clicks, etc. Realizing its significance and the intricacies involved in effectively handling social media platforms, an increasing number of businesses are turning to qualified and experienced social media marketing professionals to make sure that their campaigns are strategized in a manner that they extensively contribute to their business goals and objectives. Saffron Edge, a comprehensive marketing solution provider with a dedicated team of social media marketing experts in New Jersey will ensure your brand stands out of the crowd on Facebook, LinkedIn, Twitter, while you entirely focus on attaining your business objectives. ...
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5 Effective Tips To Optimize Your Business Page On Facebook
Marketing business via Facebook is the prime marketplace to earn the best revenue and drive traffic. Facebook has been emerging as a leader in the business world to provide a sufficient platform with multiple features to allure more audience. In addition, if you are planning to place your business on this broad platform, it will be your effective decision. When it comes to optimizing business on Facebook, it is essential to plan your strategy smartly. Different factors like features, trend and current affair in a particular business are the main essentials to be focused on. Let’s discuss and implement these effective five tips/initiatives in order to optimize a Facebook business page which will simply result in generating more leads and drive traffic. 1. An authentic name The prime and prior step is to set a distinctive name to create your Facebook business page which will set the base to your page and all the other aspects will circulate around this. It is the identity of your page and will be known for Google. The smart choice of naming your business page can bring the decisive result for your business. This may possible that stuffing your page title with generic keywords will probably not work. Giving your page an authentic and attractive name can encourage more audience to visit your page. Choose the name that can become a brand. 2. A customized URL The sign up may give you the pre-settled URL and it is possible that you will keep this URL as it is. But, leaving the URL in its generic form is not a good idea, customizing your URL is the great initiative for an easy remembrance for you and your audience. You can personalize your URL and unify it with your brand. The URL which has mentioned its title is way too easy to find. As a result, you get more visitors as they are able to remember your business page’s URL.Complete all criteria Leaving even one criterion in your profile will make it difficult to reach and attain more traffic. Keeping your business page up to date will also keep your regular audience up-to-date. This can be possible by filling your profile’s every criterion such as cover photo, bio, profile info and avatar. A complete profile also leaves a great impression on your audience and the most important fact, it shows professionalism. It is most important that you recruit a social media individual to handle your social media page and keep connected with the audience. 3. Focus on “About Us” The curiosity of a visitor is to know all the detail about your business to get assured herself/himself. So, it becomes your one of the most essential tasks to provide your audience all the sufficient detail about your business and its product service. The “About Us” is the first criterion where a visitor drops in. So, fill your “About Us” with all the essential detail so that visitors can be satisfied with this and can be encouraged to transact any product or service from your page. The above mentioned tips were some of the few tips to generate an effective Facebook business page. To know more, please contact us here. ...
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