Instagram: An encouraging social medium to strengthen your business
Jul 27, 2020
10 min read
Table of contents
- Characterizing your Instagram marketing objectives and motive on the social platform
- Enhancing your Instagram profile for keeping connections engrossed
- Craft content that your customers will love
- Make use of noticeable design for your business account
- Boost your Instagram page for prolonged engagement
Do you find yourself technically adequate?
Technology, well, it has emerged with the passing years, and everything has become virtually available with emerging technologies.
Social media has immensely impacted a troublesome manner in conventional media and how we speak with others every day. Be that as it may, have you considered the impact of innovation via web-based networking media? With each new rising innovation – everything from cell phones to augmented reality – we see a change of internet-based life itself.
There are various applications on social media platforms like Facebook, Snapchat, WhatsApp, Instagram, LinkedIn, and many others ruling over the minds of the generation. Social media is aiding as provenance for uplifting self-assurance in the youngsters. It causes them to feel better and great about themselves. The number of likes, shares, and remarks of acceptance they get ameliorate their quality to like themselves.
Amongst all the other applications,
New Instagram has potentially become a unique platform for social engagements, sharing posts, and videos.
Studies have demonstrated that 46% of youth use social media; for example, Instagram authorizes them to talk about critical issues. This is one of the constructive outcomes social media has on juvenility.
Instagram started advancement in San Francisco as Burbn, a portable registration application made by Kevin Systrom and Mike Krieger. Realizing that Burbn was excessively like Foursquare, Systrom and Krieger pulled their use on photograph sharing, which had become a mainstream highlight among Burbn users. They renamed the application Instagram, an amalgamation of instant camera and telegram.
This began as an application that could only allow content framed in a square (1:1) aspect ratio. With the passing times, this application's design, the user interface was updated to make it more facile and restrained, however, with more screen space for every photograph and to take after the format of Instagram's versatile website. Furthermore, one column of pictures just has three rather than five photos to coordinate the portable design.
Additionally, with the help of technology, the slideshow banner on the head of profile pages, which simultaneously slide-indicated seven picture tiles of pictures posted by the client, substituted at various occasions in an irregular request, has been removed. Likewise, the aforementioned sharp-cornered profile pictures got roundabout.
Now how did Instagram manage to fetch the user's engagement? You ask.
To state, Instagram made off like an effort would be underestimating. People downloaded the new application quicker than Instagram brings down a photograph of a miniature. Instagram enunciated 10 million enrolled users on the completion of 1 year.
Who cares about a picture of an egg? Do you know that "An Egg" was the most liked picture on Instagram? Yes, you read that, right?
According to the Instagram Wiki, In Jan. 2019, the account @world_record_egg toppled Kylie Jenner to become the most-liked Instagram post of all time. As of now, the egg has more than 50 million likes.
This application has not only helped a novice create an add-on in their social lives but has also succored to various struggling companies with their technology-driven strategy to build their brands.
From a business perspective, it is a substantial opportunity to show what the organization brings to the table. Consider it as an open door for your clients to window shop for all purposes and intents.
"The better the picture, the higher the interest."
In case you believe that you don't understand the marketing strategy of the new Instagram, you are not deserted. Ostensibly, this application appears as a platform for photographs and other social snapshots. Though, Instagram is an outright bonanza for businesses, whether it is small-size, mid-size. From social offering to network building, there's a root cause behind why Instagram is thriving right now among organizations and customers.
Below we have segregated an Instagram branding strategy guide that will assist you in commencing on this social platform and be aware of the proven methodology for expansion:
Characterizing your Instagram marketing objectives and motive on the social platform
This may appear to be an easy decision; however, you need to be able to answer why you need to be on Instagram precisely.
Is it accurate to say that you are keen on creating leads? Are you building a network? Brand cognizance?
Defining social media objectives isn't easy. These objectives will decide everything from your content strategy to how much time you spend on the platform.
Enhancing your Instagram profile for keeping connections engrossed
It is better to optimize and evaluate things beforehand than worrying about the same at a later stage.
New Instagram allows you to call attention to your business profile's information about the industry, contact details, and location as a part of your Instagram Bio.
Convert your account in a business profile- For beginners, please ensure to switch your account to an Instagram business profile.
Determine your brand creatives - It is essential to decide your brand creatives as they play a significant role in building your Instagram strategy.
Create an enthralling Instagram Bio - This is your brand's core introduction with clients and possible adherents. It refers to a chance to feature what your brand is about and urge followers to move. As a part of your Instagram methodology, ensure that your profile incorporates the accompanying-
- Hashtag(s) associated with your business
- Some lines like ("look at the link underneath," "tag your photographs")
- A detectable connect to screen the conduct of your Instagram traffic
Also read: How To Stand Out From The Noise On Instagram
Craft content that your customers will love
Because the customer's choices are quite unprecedented, one has to gauge the customer's interest and create the content accordingly.
Here we've featured some particular Instagram advertising tips that grandstand the kinds of content dependent on best practices.
- Images with the help of Instagram's filters and styling option
- People-oriented pictures
- Videos
- Instagram Stories
Make use of noticeable design for your business account
It is significant for your followers to recognize your business's purpose when they visit your Instagram profile. Choosing an ideal logo will help people to be aware of your brand at the earliest.
We recommend you try to keep experimenting with your techniques to enhance as per the modern world's preferences to avoid monotony. Make an effort to grow your followers and their engagements with the help of below strategies:-
- Repost your content on other social networking sites
- Influencing Hashtags (Brand-specific)
- Incorporate faces in your posts
Boost your Instagram page for prolonged engagement
Staying connected with your followers is the key to promote your business efficiently. Subsequently, you have to put your Instagram upfront over your other advertising channels.
To enhance your Instagram marketing, you must expand your following on a balanced and constant basis. The more individuals who interact with your brand and follow you on Instagram, the bigger your crowd is that you can arrive at each time you post.
Furthermore, Instagram began to turn out business profiles, which intensely reflects Facebook's business profiles, total with a gigantic "contact'' prompt response, permitting clients to email, call, or text the business. Staying connected with your followers in a significant manner is quite trending nowadays if somebody sets aside the effort to leave a remark on one of your posts, take two seconds to answer and say thanks to them. That primary commitment can make a faithful client for a prolonged period.
Become acquainted with your followers and try to fulfill their expectations maintaining trends. Building a natural reach on Instagram isn't something you can do expedite, yet with the correct outlook, you will accomplish.
Drive Exceptional Growth without an In-House Marketing Team
We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you
Share with Friends
Automate Marketing to Drive Higher ROI
Targeted campaigns designed to deliver measurable outcomes and elevate your business.
Talk to Experts
How An Ideal Social Media Calendar Looks Like
With the aid of a Social Media Calendar, your content marketing campaign can be more organized, planned and easy to optimize. A good social media content marketing calendar is expected to appear in such a manner that it curate and create content, and also, help develop your marketing editorial strategy. Using a content calendar, there is every surety that your marketing process would receive a new change. It automatically helps to cut extra-time out of your content marketing strategy and undoubtedly helps allocates your resources wisely. Below are useful tips to help you figure out how a good marketing calendar should look like, understanding the rudiments and know-how will assist your journey to creating a classy content calendar. Legibility Social media content calendars should be written in such a way that it can be simply read without a legend. With regard to the number of personnel in your marketing team, it is always advisable to leave your calendar legible as to allow others make proper use of it. On the other hand, this helps to prevent minor erratum that may occur in the process of documentation. Clear update on Publications Your final decision on your monthly post volume is another essential element to consider. if you plan to publish twenty-five posts every month, then note it down, keeping in mind the timing. You can easily break it down in such a way that it fits in all the thirty days of the month, skipping one or two days before another posting day could be a wise idea. This process will help circulate the posts within all the days of the month and hence trigger your sites traffic. Paper Plan The easiest way to set up a content calendar is by using separate sheet to organize your monthly activities. Breaking the procedure down by daily or weekly would not also be a bad idea, though this depends on the volume of content you hope to publish. In the event that you have more than one copywriter, your calendar ought to reflect which of your writers is in charge of developing, publishing and perhaps promoting each content. This way, you have a full control of your daily, weekly or monthly activities, and should also plan ahead. If on the other hand, you have a network of social media platforms, for example Facebook, Twitter, Instagram, Pinterest etc. the whole procedure would be easier for you. Your social media icons can easily be incorporated into the contents, perhaps beside the title of each post. On the long run, this helps to streamline your content and social media strategies simultaneously. Dates are relevant You've most likely encountered this: you go about your day, just to acknowledge part of the way through the evening that you overlooked a decent friend’s birthday, simply because you saw the update on Facebook. It feels awful you’ve overlooked it all alone, however,it would feel a great deal more terrible to miss the birthday totally without no reminders. Sorting out all your contents in one place is a shield, as Facebook updates—it exists to guarantee you don't miss creating content significant for occasions imperative to your niche, industry or perhaps press release launch dates. ...
read more
Importance of Social Media in DTC Marketing for Fashion brands
The advent of online shopping has overshadowed the traditional retail experiences. Especially in the wake of the pandemic, the convenience of shopping from the comfort of our homes has made us somewhat lazier and has us relying heavily on social media marketing employed by fashion brands to stay updated with the latest trends. In response, a new paradigm has emerged within the fashion industry. Alongside established brands like Gucci, Louis Vuitton, and Prada, emerging fashion labels have recognized the importance of establishing a social media presence to cultivate a target audience and foster engagement. Undoubtedly, a compelling social media marketing strategy is imperative for fashion brands seeking success in the vast realm of social platforms. The approach may vary based on the brand and its target audience, encompassing endeavors such as showcasing new season products online, live streaming fashion weeks, and much more. It is well-established that fashion brands require a well-tailored social media strategy to capture attention in the ever-expanding landscape of social platforms. However, understanding how to promote a clothing brand on social media effectively and implementing key tactics within digital marketing strategies can be overwhelming, given the multitude of available options. Fortunately, numerous social media platforms offer specific tools and recommendations catered to clothing brands. This allows for the implementation of distinct strategies on each platform, enabling effective connections with the intended target audience.While the choice of platforms to engage with is subjective, this article will provide detailed insights into the creation of suitable content for different platforms, tailored to the unique needs of your fashion brand. Continue reading to delve into a comprehensive exploration of the social media strategies employed by fashion brands, unveiling the intricacies of this ever-evolving landscape. Why Does Your Fashion Brand Need a Social Media Strategy? The emergence of new brands on a daily basis has heightened the importance of excelling in social media marketing like never before. Establishing a strong presence on social media platforms is no longer a luxury that only some can afford. It is now a necessity for businesses across various industries. By leveraging these networks, brands can achieve various objectives, including reaching their target audience, conducting competitor analysis, enhancing brand awareness, ensuring customer satisfaction, boosting sales, and fostering a vibrant community. Gone are the days when a fashion brand could afford to ignore social media. Nowadays, a brand's absence on these platforms can be equated to non-existence and irrelevance in this age of memes and trends. Window shopping has evolved from physically browsing malls to the virtual realm of social media, where fashion enthusiasts eagerly explore and engage with brands. Social media influencers have risen to prominence as key trendsetters, capturing the attention of followers who make purchases based on their recommendations. Platforms like Instagram and Pinterest serve as virtual fashion hubs, where users eagerly consume influencer content, save outfit ideas, and make informed buying decisions. The tremendous growth of the influencer marketing industry, witnessing a remarkable 18.8% increase from $13.8 billion in 2021 to $16.4 billion in 2022, further solidifies the importance of a robust social media strategy for brands. Crafting a well-designed social media strategy has become paramount in our digital age. It is not only a means to connect with the target audience but also a powerful tool to drive revenue and elevate brand accounts. By strategically leveraging social media platforms, fashion brands can tap into the vast potential of these networks, effectively engaging with their audience and nurturing long-term brand loyalty. How to Market Your Brand in an Optimized Manner? Finalize Your Medium Facebook: Unleashing the Power of Local Promotion Facebook, the quintessential social networking site, has evolved to become business-friendly, catering to a wide range of commercial transactions.Its ability to effectively promote businesses in local communities sets it apart. By leveraging user data, Facebook delivers targeted ads based on users' preferences, liked posts, interactions, and comments. This offers a valuable opportunity for brands seeking to establish a deeper connection with their target audience and create a more comprehensive brand image. Twitter: The Realm of Word-of-Mouth Influence Twitter serves as a platform for live news, real-time updates, engaging discussions, and meme-sharing. Users flock to Twitter to discover random thoughts, insights from favorite writers, opinions of celebrities and public figures, and to connect with their social circles. In the fashion industry, commercials on Twitter are often concise, straightforward, and accompanied by visually appealing images that capture the essence of the brand. The "Twitter effect" has been observed, suggesting that microblogging word-of-mouth shared through platforms like Twitter influences consumers' post-purchase evaluations and early product adoption behaviors. Instagram: The Holy Grail of Fashion and Lifestyle When it comes to the world of fashion, Instagram reigns supreme. It has become an integral platform where fashion magic unfolds on a daily basis. Celebrities endorse renowned fashion brands through captivating posts, and viewers are enticed to explore further by expanding captions or tapping on enticing photos. Fashion brands use this opportunity to drive traffic to their Instagram pages or website landing pages, enticing visitors with discounts and attractive offers. Instagram provides diverse avenues for selling products, including single posts, sponsored ads, and engaging Instagram Stories. It is the social media platform where fashion-conscious individuals converge, scrolling through their feeds while savoring breakfast or indulging in a bit of social media exploration before bedtime. For fashion companies, Instagram represents the ideal realm for social media marketing, offering a global stage accessible anytime, anywhere. Influencer Marketing In the high fashion world, renowned brands are increasingly recognizing the profound impact of strategic PR campaigns. Far from being a mere expenditure, these campaigns serve as powerful tools to elevate branding, enhance visibility, and ultimately generate substantial financial gains. To amplify their reach and bolster sales, these esteemed fashion houses are turning to a coveted ally: influencers. Although some may raise an eyebrow, influencers have emerged as invaluable assets for fashion firms' social media marketing endeavors. Astonishingly, a staggering 49% of discerning consumers now place their trust in these influential figures for product recommendations. Through captivating video content, influencers possess the remarkable ability to sway their audience's purchasing power. From luxurious vacation escapades that exude effortless elegance, to step-by-step makeup tutorials that unveil the secrets of flawless beauty, these fashion mavens seamlessly blend styling recommendations and product evaluations. The result? A profound impact on consumer behavior, propelling fashion-forward individuals towards desired purchases and coveted fashion treasures. A truly groundbreaking example of influencer marketing brilliance unfolds when the pinnacle of luxury fashion, Prada, forges an extraordinary alliance with none other than Lil Miquela—an extraordinary American robotic persona. Conceived by the ingenious minds of Trevor McFedries and Sara DeCou in 2016, this captivating It-Girl has amassed a staggering 2.5 million devoted followers, attesting to her undeniable pull in the digital realm. In a momentous partnership, Lil Miquela assumes the reins of Prada's illustrious Instagram account, casting an enchanting spell over the virtual landscape as Milan Fashion Week unfurls its grand tapestry. Change Your Approach:Add Videos! If you wish to master the art of captivating an audience's attention, you have to understand that it rests in the seamless fusion of visual splendor and concise storytelling. The current culture of content consumption is based on mindless scrolling that plagues our social media feeds. Video reigns supreme as the medium that effortlessly captivates and enthralls. Unlike lengthy textual narratives, it possesses an inherent ease of absorption, allowing fashion brands to seize their audience's interest promptly within seconds. The key to triumph in the realm of social media lies in distilling information into bite-sized yet aesthetic snippets—sufficiently engaging to hold viewers spellbound. Relevancy is the sacred ingredient that must flavor your content. Through the power of video, your fashion brand acquires a resonant voice, empowering you to respond to the ever-evolving tapestry of breaking news, customer trends, and viral sensations. The most illustrious of brands master the art of real-time strategies, adroitly transforming themselves into a living social discourse. Elegantly intertwined with recurring hashtags that beckon to diverse customer demographics, these campaigns effortlessly spark conversations, breathing life into the very fabric of social discourse. As a fashion luminary, your aim is to ignite fervent discussions, and there is no better way to achieve this than by expertly aligning your videos with the pulse of the present. Try Your Theories Out A/B testing is a valuable research method in the fashion industry to compare different versions of content and determine audience preferences. When it comes to leveraging social media for brand promotion, A/B testing proves highly beneficial. It helps fashion brands optimize their content strategy by experimenting with variations in copy, photos, videos, headlines, and other elements that may be uncertain. By conducting A/B tests, brands can uncover the types of content that spark meaningful discussions among followers and those that fail to engage. This valuable insight allows for fine-tuning of content to align with audience preferences, fostering genuine interaction and connection. A/B testing serves as a compass, guiding fashion brands toward captivating content that drives engagement and strengthens their presence on social media platforms. Embracing this enlightening approach, brands can unleash the power of data to craft compelling narratives, cultivate loyalty, and achieve unparalleled success in the ever-evolving digital landscape. Focus on Your Branding The quest to enhance brand awareness is a common aspiration among all marketers. However, devising effective strategies to achieve this goal can be daunting. To aid you in building a robust social media brand presence, consider these tactics, business examples, and actionable steps. Gone are the days when branding solely relied on logos and colors. Today, it encompasses a holistic approach that encompasses tone, imagery, and target audience. Measuring its impact can be challenging as the success of such branding efforts is more qualitative than quantitative. Nonetheless, by refining your social media branding, you can gauge results through key indicators like engagement, mentions, and share of voice. Fashion brands can further employ strategies such as regular audience surveys to assess their brand recognition, identify target demographics effectively reached, and ascertain if the perception of their brand aligns with their desired objectives. By diligently incorporating these insights into your social media endeavors, you can gradually amplify your brand's presence in the digital sphere. Remember, it's not merely about disseminating content but also crafting a cohesive and resonant brand narrative. Through strategic branding efforts and astute analysis of engagement metrics, fashion brands can forge deeper connections, foster brand loyalty, and solidify their position in the ever-evolving landscape of social media. Track Your Results Measuring the outcomes of your social media campaigns is crucial for fashion brands. They help you design your strategy for your future ventures. Utilizing the analytics tools provided by social media platforms allows you to assess the performance of your posts and videos. Additionally, leveraging tools like Google Analytics helps track website traffic from direct clicks on social media posts. By analyzing these metrics, you can gauge the effectiveness of your campaigns in driving engagement and increasing website visits. Furthermore, analytics provide insights into the popularity and effectiveness of different versions of ads or posts, enabling you to refine your strategies and focus on content that resonates with your audience, driving sales and brand growth. For fashion brands, investing in social media marketing is of great importance, as it serves as an ideal channel to amplify brand awareness among the target audience. While building a brand reputation on social media requires time and patience, employing the aforementioned tactics sets you on the right path toward developing a strong online brand presence. Remember, success in social media branding is an ongoing journey that requires continuous monitoring, analysis, and adaptation. By staying attuned to analytics and employing effective strategies, fashion brands can cultivate a compelling online brand identity and establish a lasting connection with their audience. In Conclusion The world of fashion and social media is that of vibrancy and superficiality. What you see is what you buy, hence, making what you portray yourself and your brand to be very significant in the consumer’s perception. It becomes imperative to measure the outcomes of social media campaigns, leveraging powerful analytics tools to gain invaluable insights. By delving into the wealth of data provided by social media platforms and tools like Google Analytics, you can unravel the performance of their posts, videos, and ads. This knowledge empowers them to refine their strategies, optimize content, and drive engagement while keeping a keen eye on the ultimate goal—increasing sales and brand growth. Remember, your social media journey is not limited to one campaign or one moment. It is an ongoing process of honing your brand identity, nurturing connections, and sparking conversations that resonate with your audience. With each step, you can craft an authentic and captivating brand narrative that stands out amidst the digital noise. As you begin to embrace newer possibilities, let Saffron Edge be your trusted partner on this exhilarating journey. Our team of experts is ready to guide you through the ever-changing social media landscape, ensuring your brand shines the brightest, and captures the hearts of your audience. If you are ready to take your fashion brand to new heights, contact us today. ...
read more
5 Digital Marketing Mistakes to Avoid
Nowadays, no matter how big or small a business is, it employs digital marketing strategies to attract new online leads, customers and visitors. With so many advanced methodologies and technologies available to the digital marketers today, still, they could be making serious mistakes that will prevent their marketing campaigns from driving the desired results or achieving acceptable performance. By avoiding these 5 potentially expensive digital marketing mistakes, you can make sure that your next digital marketing campaign does not meet with failure. 1. Having no Clear Goals One of the biggest mistake that digital marketers make is “ not having clear goals”. Be clear about whether your marketing goals are to increase sales, leads, engagement, website traffic, or some other objective. Then try to create a plan or strategy to reach your goal that is specific, achievable, relevant and measurable as this will help you provide right direction to your marketing campaigns. Having desired goals will make your campaign more successful and effective. 2. Having no Social Media Strategy Business without a social media strategy can never deliver an effective message to their target audience. To execute a successful Digital Marketing plan or campaign, a strategy must be in place. Set a clear social Media strategy. After all, Social Media is a free and most powerful tool to spread the word about your content and your business. 3. Buying Social Media Followers Buying fake social media followers can help strengthen your business prominence and validate its social proof. But it will never help with increased Return on investment and nor will it improve your user engagement in case you have fake business followers The point here is to focus on genuine customer relationship rather than focusing on numbers. 4. Your website is not Mobile Friendly As we are living in a digital era. Mobile Users or audiences are increasing, and the massive growth of video and social media is taking this forward. As a growing number of people are on mobile devices, it is becoming essential that digital marketers consider their customer’s mobile experience with their brand and website. Google Research also indicates, that most of the users nowadays prefer to purchase a product on a mobile-friendly website than a non-mobile friendly one. 5. Using Excessive and Irrelevant Hashtags There is no doubt that the use of hashtags in Digital Marketing or Social Media Platforms can truly help businesses to become more visible. But using irrelevant and excessive hashtags can be annoying to users. To avoid this, limit your hashtags usage to a sensible and considerable number. Also, make sure they are relevant to what you are trying to convey. There is no doubt that the world will soon shift completely from analog to digital practices. Digital Marketing is so essential in the present digital world because it is one of the fast growing terms in the current marketing field and also it is set to become the future of marketing industry. If you correct the above described 5 Digital Marketing mistakes, you can reach your end goal and increase your sales. For more information about Digital Marketing,Contact us! ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.
Subscribe now
Automate Marketing to Drive Higher ROI
Targeted campaigns designed to deliver measurable outcomes and elevate your business.
Talk to Experts