What is a Knowledge Graph and how does it work?
Jun 26, 2024
10 min read
Have you ever seen a knowledge card appear in the search results when you Google “current president of the United States” or “weather today”?
If so, you’ve already experienced the power of knowledge graphs in action. The Google Knowledge Graph is a prime example of a widely recognized knowledge graph.
But what exactly is a knowledge graph, and how does it work? How can you leverage it to boost your brand’s visibility and enhance your SEO strategy?
In this comprehensive guide, you’ll learn all of the above.
How Do Knowledge Graphs Influence Search and SEO?
Knowledge graphs enhance SEO by structuring data to improve search engine understanding, enabling rich results, optimizing for voice search, and increasing search rankings, thus boosting visibility and user engagement.
In data science and AI, knowledge graphs improve search results by adding identifiers and descriptions to data to make sense of it, integrate it, and explain it.
Understanding Search Intent
Traditional keyword matching often fails to understand the true intent behind a search query. Knowledge graphs go beyond keywords to grasp the context and relationships between entities.
For example, searching for “famous artist who painted the Mona Lisa” yields the correct result (Leonardo da Vinci) without mentioning his name. This demonstrates how knowledge graphs can interpret the intent behind queries.
Knowledge graphs use natural language processing to understand the context and relationships between entities, enhancing their ability to interpret and respond to complex queries.
Enhancing Voice Search with Natural Language Processing
With the increasing use of voice-activated assistants, natural language voice searches are becoming more common. Knowledge graphs help search engines recognize entities and their attributes in voice queries.
For instance, asking, “Who played the lead in the movie Titanic?” and then “How old is he?” enables the search engine to understand that “he” refers to Leonardo DiCaprio, showcasing the interconnected nature of entities.
Knowledge graphs use machine learning to improve the accuracy of voice search results by training data to feed machine learning algorithms and integrating these techniques to enhance their functionality.
Boosting Brand Visibility and Authority
Data from knowledge graphs often appears in SERP features like knowledge panels and knowledge cards. These features provide significant SERP real estate, enhancing visibility and authority.
If your brand is included in a knowledge graph, your logo and key information can appear in search results, even for non-branded queries, elevating your visibility and perceived authority.
Organizations can leverage internal knowledge graphs by utilizing existing datasets or ontologies to bootstrap their internal knowledge graphs, enhancing brand visibility and authority.
Reducing Click-Through Rates
According to a study by Rand Fishkin, over 50% of searches result in no clicks, partly because knowledge graphs often provide direct answers in the SERP.
While this can reduce organic traffic, focusing on keywords with higher click-through rates can help mitigate this impact.
Knowledge graphs can start from unstructured data, storing vectors along with nodes and relationships to provide long-term memory for AI, which helps deliver direct answers in the SERP.
Want to reduce your CAC to half?
How to Get Included in a Knowledge Graph
Inclusion in a knowledge graph can significantly enhance your SEO strategy. Here are six comprehensive steps to notably improve your chances of being featured:
Organizing your data in a specific format is crucial for inclusion in a knowledge graph, as it involves linking entity descriptions to one another, forming connections, and creating a graph structure.
Enhance Your PR and Link Building Efforts
Mentions from authoritative sources can signal to search engines that your entity is notable. Although challenging, small and medium businesses can achieve this with a focused PR strategy and scaling link building. Knowledge graphs can also assist with knowledge management tasks such as data governance and fraud detection, enhancing the overall efficiency of organizational units.
Implement Schema Markup on Your Website for Structured Data
Using schema markup (structured data) helps search engines understand your content better. Implement organization markup to include name, logo, URL, and social profiles. Validate your markup to ensure accuracy. A knowledge graph acquires information by integrating it into an ontology and applying a reasoner to derive new knowledge. It organizes entities like concepts, places, people, and organizations and connects them through relationships.
Here’s an example:
{
”@context”: “http://schema.org“,
”@type”: “Organization”,
”name”: “Your Company”,
”description”: “Your Company provides innovative solutions in the tech industry.”,
”url”: “https://yourcompany.com“,
”logo”: “https://yourcompany.com/logo.jpg“,
”email”: “contact@yourcompany.com“,
”address”: {
”@type”: “PostalAddress”,
”addressCountry”: “US”,
”postalCode”: “12345”,
”streetAddress”: “123 Main Street”
},
”founder”: {
”@type”: “Person”,
”name”: “John Doe”,
”gender”: “Male”,
”jobTitle”: “CEO”,
”image”: “https://yourcompany.com/johndoe.jpg“,
”sameAs”: [
”https://twitter.com/johndoe“,
”https://www.linkedin.com/in/johndoe/“
]
},
”foundingDate”: “2005-06-01”,
”sameAs”: [
”https://www.crunchbase.com/organization/yourcompany“,
”https://www.facebook.com/YourCompany“,
”https://www.linkedin.com/company/yourcompany“,
”https://twitter.com/yourcompany“,
”https://www.youtube.com/channel/yourcompany“
],
”contactPoint”: [
{
”@type”: “ContactPoint”,
”contactType”: “customer service”,
”email”: “support@yourcompany.com“,
”url”: “https://yourcompany.com“
}
]
Create a Google My Business (GMB) Profile for Google Knowledge Graph
Creating a GMB profile for a Google Knowledge Graph helps with brand visibility in Google Maps and searches. Ensure that your details (name, address, phone number) are consistent across your website, social media, and GMB listing.
Develop a Wikidata Entry
Wikidata is a structured data repository used by Wikipedia and other projects. A significant portion of data in knowledge graphs comes from Wikidata, making it crucial to have a profile there. To create an entry, follow Wikidata’s Help portal and Notability policy.
Obtain a Wikipedia Page
Having a Wikipedia page can enhance your credibility and presence in knowledge graphs. Ensure that your page adheres to Wikipedia’s guidelines and notability criteria. Ideally, have someone unaffiliated with your brand create the page to avoid bias.
Maintain Consistency
Consistency across all online platforms is vital. Ensure your brand information is uniform across your website, social media profiles, and other digital properties. This consistency helps search engines accurately represent your brand in knowledge graphs.
Want to reduce your CAC to half?
Semantic Knowledge Graph
A semantic knowledge graph is a graph-based representation of data where entities (nodes) and their relationships (edges) are integrated into an ontology. This means the entities are semantically enriched, providing context and meaning.
For example, a node named "NASH" is ambiguous. However, by aligning it with a disease ontology, the graph clarifies that "NASH" refers to a disease, not a gene, drug, or person. Attributes on nodes and edges further describe their characteristics.
This semantic enrichment allows a knowledge graph to accurately understand and represent real-world entities and their relationships, facilitating more meaningful data analysis and interpretation. Essentially, a knowledge graph understands "things, not strings," enabling computers to comprehend and process data in a human-like context.
Knowledge Graph Examples
Knowledge graphs are powerful tools developed by major tech companies like Google, Microsoft, and Facebook. They significantly impact semantic SEO, entity development, and branding.
Google’s Knowledge Graph: Launched in 2012, it enhances search engine results by understanding the relationships between people, places, and things. This enables Google to provide users with more accurate and relevant information. For instance, searching for a famous person will yield a rich snippet with a brief biography, related people, and key facts, improving user experience and engagement.
Microsoft’s Satori: Microsoft's knowledge graph is integrated into Bing. It helps deliver detailed and structured information right within the search results. Satori enriches Bing’s capabilities by understanding complex queries and presenting concise answers, thus reducing the need for users to click through multiple links.
Facebook’s Graph Search: Although not a traditional search engine, Facebook uses a knowledge graph to connect users with content, people, and interests. By understanding the connections and preferences within its massive user base, Facebook can offer personalized search results and content recommendations, enhancing user engagement and advertising effectiveness.
These knowledge graphs are crucial for SEO as they prioritize structured data and entities, making it easier for search engines to understand and index content. For businesses, this means enhanced visibility, better branding, and a more profound presence in search results, ultimately driving more traffic and engagement.
Conclusion
Understanding and leveraging knowledge graphs is essential for modern SEO. Inclusion in a knowledge graph requires effort and consistency, but the benefits of visibility, authority, and user trust make it worthwhile.
Utilizing knowledge graph AI techniques can significantly enhance these benefits, driving more sophisticated insights and interactions. By following the steps outlined above, you can increase your chances of being featured in a semantic graph and improve your SEO strategy.
Saffron Edge helps your brand stay informed and proactive about these developments, which is key to maintaining a competitive edge in SEO. Knowledge graphs can create new knowledge from existing facts, leading to more relevant search results and actionable insights.
Getting Started with Marketo Marketing Automation: A Step-by-Step Guide
Today’s businesses constantly explore new ways to engage with their audience and achieve their objectives. One of the most effective strategies they’re adopting is marketing automation, which allows companies to streamline, automate, and measure their marketing tasks and workflows. Of the many marketing automation solutions that are available in the market, Marketo is a robust tool for enhancing marketing operations. This Marketo marketing automation guide will explain the essentials of Marketo, explain why it's a popular choice, and provide a step-by-step guide to setting it up. What is Marketo Marketing Automation? Marketo Marketing Automation is an effective tool that enables organizations to streamline and enhance their marketing processes via email, social media, web, and mobile. By leveraging Marketo, businesses can target the right audience with personalized content, automate lead nurturing, and streamline their marketing operations to drive better results. Marketo Engage, a key component of Marketo, allows companies to build meaningful customer relationships at scale by automating customer interactions and delivering personalized experiences. It’s an all-in-one solution for managing the entire customer lifecycle, from acquisition to advocacy. Why Marketo Marketing Automation is a Popular Choice for Businesses? Marketo is one of the popular marketing automation tools for several reasons: Powerful automation capabilities: Marketo offers strong automation features, which can help businesses automate routine marketing processes such as email marketing, lead management, and social media marketing. This automation helps to save time and also guarantees that the marketing is correct and standard. Advanced lead management: Marketo offers advanced lead management features, allowing businesses to capture, track, and nurture leads throughout the buyer's journey. It helps businesses recognize and prioritize high-quality leads, leading to more effective sales and marketing alignment. Detailed analytics and reporting: Marketo provides comprehensive analytics and reporting tools, offering businesses valuable insights into their marketing performance. With Marketo, companies can monitor key metrics, analyze campaign results, and make informed decisions about improving their marketing strategies. Integration capabilities: Marketo seamlessly integrates with other systems, including customer relationship management (CRM) platforms, content management systems (CMS), and social media platforms. This integration guarantees a smooth data flow and enables businesses to utilize their existing tools and systems. Benefits of Marketing Automation Marketing automation is critical for any organization that aims to enhance marketing campaigns' productivity and effectiveness. Here are some key benefits of implementing marketing automation: Time Savings: Automating repetitive tasks like sending emails or managing leads allows marketing teams to focus on strategy and creativity rather than manual execution. Improved Lead Nurturing: Automated lead nurturing helps businesses stay connected with their prospects through personalized content, enhancing the possibility of converting the leads into customers. Consistency Across Channels: Marketing automation ensures consistent messaging across all channels, from email to social media, enhancing the customer experience and strengthening brand recognition. Better Campaign Management: Marketing automation tools like Marketo enable businesses to manage multiple campaigns simultaneously, providing real-time insights and optimizing performance through A/B testing and analytics. Improved ROI: By automating processes and targeting the right audience with personalized messaging, businesses can improve their return on investment (ROI) by converting more leads into customers. How Marketo Addresses These Benefits? Marketo addresses these benefits through its advanced marketing automation capabilities: Personalization: Marketo allows you to create highly personalized campaigns that resonate with individual leads based on their behavior and interactions with your brand. Multi-Channel Engagement: Marketo helps businesses engage with their audience across multiple channels, including email, web, social, and mobile, ensuring consistent messaging and experience. Lead Nurturing: Marketo's lead nurturing features help businesses build and maintain relationships with prospects by delivering timely and relevant content, increasing the likelihood of conversion. Advanced Analytics: Marketo has an extensive analytics feature that helps to track campaign performance and make the right business decisions. Key Features of Marketo Marketing Automation Marketo offers various features to support your marketing automation strategy, including: Email Marketing Automation: With Marketo, you can create automated email campaigns that deliver personalized content based on user behavior, preferences, and demographics. This makes it easier for you to connect with your audience and manage the leads better. Lead Management and Scoring: Marketo’s lead management features allow businesses to track, nurture, and score leads based on their interactions with your brand. This ensures your sales team can prioritize the most qualified leads and close deals faster. Campaign Management: Marketo's campaign management tools enable you to create, execute, and optimize marketing campaigns across different channels, all from a single platform. Customer Journey Mapping: Marketo Engage provides tools to map out customer journeys, ensuring that your marketing efforts align with your customer’s needs at each stage of their journey. Integration with CRM: Marketo seamlessly integrates with popular CRM platforms like Salesforce, allowing businesses to align their marketing and sales teams and improve overall collaboration. Advanced Analytics and Reporting: Marketo also offers real-time analytics and reporting features that help businesses understand campaign performance, return on investment, and customer behavior. How to Set Up Marketo Marketing Automation? Setting up Marketo Marketing Automation involves several steps, from initial configuration to creating campaigns. Below is a step-by-step guide to help you get started. A Step-by-Step Guide Create Your Marketo Account: If you don't already have an account, you must sign up for Marketo. This process is straightforward and typically involves selecting a pricing plan that fits your business needs. Set Up Workspaces and Partitions: Marketo allows you to set up workspaces and partitions to manage multiple brands or business units. This is particularly helpful for businesses with complex marketing structures. Define Your Marketing Goals: Before creating a campaign, define your marketing goals. These could include lead generation, lead nurturing, customer retention, or brand awareness. Configure Marketing Tags: Set up tags for your content, campaigns, and assets to organize your marketing efforts and track the performance of different campaign elements. Managing User Accounts and Permissions in Marketo Create User Roles: In Marketo, you can create different user roles to manage permissions. For example, you might have admin users with full access and others who can only develop campaigns. Assign Permissions: Marketo allows you to assign permissions based on the user’s role. This ensures team members can access the tools they need without compromising security. Monitor User Activity: Regularly monitoring user activity in Marketo can help ensure that your marketing automation processes run smoothly and that users follow best practices. Integration of Marketo with Other CMS Choose Your CMS: If you use a content management system (CMS) like WordPress or Drupal, Marketo offers integration options to streamline your marketing automation strategies. Install Marketo Plugins: Most CMS platforms offer Marketo plugins or modules to facilitate easy integration. This allows you to sync your website data with Marketo, track visitor behavior, and create personalized experiences based on user interactions. Configure API Integrations: You can use Marketo's API to connect with your CMS and other third-party tools for more advanced integrations. This ensures seamless data flow between platforms, allowing you to leverage data from different sources in your marketing campaigns. Test the Integration: After finishing the integration process, test it thoroughly to ensure all data is syncing correctly and your automation rules function as expected. Creating Marketing Campaigns with Marketo Once your Marketo account is set up and integrated with your CMS and other tools, you can start creating and managing marketing campaigns. Here’s how to do it: 1. Define Your Campaign Goals Firstly, you must define your objectives. Do you want to acquire new customers, nurture existing leads, or maintain existing customers? Knowing your goals is crucial to creating a campaign that will fit your business requirements. 2. Segment Your Audience Marketo lets you categorize your audience in several ways, including demographic, behavioral, and past engagement. These segments should be used to develop campaigns relevant to particular subgroups in your audience. 3. Design Your Campaign Workflow Marketo's drag-and-drop interface makes it easy to design complex campaign workflows. You can set triggers (such as a user filling out a form), conditions (such as the user’s location), and actions (such as sending an email or adding the user to a drip campaign). 4. Personalize Your Campaign Content Use the data you've collected on your leads to personalize email content, landing pages, and offers. This could include addressing leads by their first name or sending them content aligning with their interests. 5. Set Up A/B Testing With Marketo's help, it is easy to conduct A/B tests on various aspects of the campaigns, including subject lines, content, and even the design of the landing pages. Testing different variables can help you determine what aligns best with your audience and optimize your campaign. 6. Monitor Campaign Performance Once your campaign is live, monitor its performance using Marketo’s analytics tools. Track key metrics such as click-through rates, open rates, conversion rates, and ROI. This will help you understand how well your campaign is performing and make adjustments as needed. 7. Optimize Your Campaign Based on the performance data, optimize your campaign to improve results. This might include tweaking your messaging, changing your audience segments, or adjusting your campaign workflow. Conclusion Marketo Marketing Automation is a powerful tool that can elevate your marketing strategies by automating tasks, personalizing content, and nurturing leads. By following this Marketo marketing automation guide, you can simplify your marketing processes and get the desired outcomes. If you're looking for expert assistance with implementing marketing automation, Saffron Edge offers comprehensive marketing automation services that can assist you maximize your investment in tools like Marketo. Whether you're looking to set up email marketing automation, develop a robust marketing automation strategy, or manage complex Marketo campaign management, Our team has the expertise you need to succeed. ...
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Does Marketing Automation Help Your Business In Enhancing The Efficiency?
Marketing has always been the stepping stone for any business and has maneuvered as the guiding path for better sales and revenues. This process of promoting a product or service rendered by a business firm includes advertisements, customer engagement, product delivery, and retention of customers. Add technology to this process, and you get marketing automation, a newer and efficient way out indeed. Speaking of marketing automation, it is a method that allows you to apply software and online tools to advertise and boost your business’ marketing procedurally. In 2021, the market for Digital Marketing Software in the United States Of America equals $20.8 Billion! There has been an exponential growth in the demand for cloud computing platforms, due to which there shall be rapid growth in marketing automation solutions. As it makes the tasks of your marketing team lighter and lessens the burden of repetitive actions, marketing automation is quite beneficial for your firm’s productivity growth and faster sales. 70% of marketers confess that utilizing marketing automation has improved their accuracy in generating targeted messages to customers. Many business leaders say that the most significant benefit of implementing marketing automation is saving more time. It has helped them in increasing their revenue, leads, and customer retention. To reduce the cost of manually targeting the right customer, many business firms undertake marketing automation as a consistent solution to nurture the right customer at the right time. Marketing Automation is rising, especially in sectors like healthcare, education, advertising, design, etc. The Global Marketing Automation Software Market is set to rise to $7.63 billion by 2025. Any person that runs a business knows how marketing chores could get troublesome and time-taking. And because of this, they feel much more secure and convenient in transferring them onto technology-reliant and data-driven resources that positively affect business efficiency. Source: Pexels As per a survey by Ascend2, 64% of the respondents say that marketing automation has enabled them to create successful marketing strategies. Another study by Invespcro shows that 91% of respondents consider marketing automation an essential part of their marketing success. According to well-known marketers and experts, the modern-day customer may expect more than just buying a product or service from your business. Statistics show that mere working on the basics wouldn’t help your business sustain for long. Marketing automation plays an imperative role in understanding your customers and their expectations from your business- what products they need, at what time, and via which channel. Being one of the fastest industries currently, the marketing function of a business firm enables you to ensconce yourself in the backseat while it continues to simplify routine operations. Ways To Increase Business Efficiency Via Marketing Automation With each passing day, the responsibilities of a marketing department increase with uncertainty. Fortunately, they’ve got the support of marketing automation tools that ease the multi-tasking and make marketing things happen in much less time. And if your business relies on these tools, this means you are in for a mechanized support structure to address your marketing needs and contribute more to your business operations. Further, here are a few ways that determine how it affects the efficiency of your business - 1. Time-saving Solution The word “automation” in marketing automation defines the process as a smooth and time-effective step that finishes off the marketing actions in minutes, which used to take much more time than this. If we consider advertising on social media, marketing automation has enormously contributed to it- scheduling live calls, posting product pictures, and enriching customers with detailed information about the brand. It will be an abash if you go wrong in not considering marketing automation as a crucial breaking point for increasing your business efficiency. For instance, think of manually monitoring customer’s reviews on your brand’s product. While most businesses take the long route to access this information, your firm can make a smart move and examine this information with the help of automation tools and online resources. 2. Streamlining Business Working Manually recording the marketing statistics such as customer viewing rate, lead generation, on-page time spent, and activities can seem like something you would refrain from. However, with the help of marketing automation, you can simplify and streamline your marketing operations with utmost precision. In addition, it will present a big picture of your business goals to the marketing department so they can integrate all actions with the help of high-end technology and leave no stone unturned. As far as your core business operations are concerned, they too can be well monitored via marketing automation tools. It means it is a plain sailing yet productive system for your business to enhance operational efficiency while your marketing department can keep track of it. Source: Pexels 3. Increased In Marketing Channels With the introduction of the latest software technology, a fair amount of marketing channels have been opened for your business. Marketing automation enables you to reach out to your present customers and potential matches via different sources and stages of the customer journey, starting when they land on your website. How it works- very simple. The marketing department of your business firm will be able to connect with the customers via email, phone calls, text messages on social media platforms, or tweet with a customized response. These points somehow ensure that the workload of the marketers is reduced, and they can focus better on creative ideas for your business, leaving the technology to take charge of the rest. 4. Efficiently Retaining Customers If you consider the cost of acquiring a customer by lead generation and nurturing, you’ll find that it is way more expensive than retaining a present customer. Here comes a significant benefit of marketing automation that aids your customer retention by retargeting actions and effectively addressing their concerns related to product expectations, ease in the purchasing journey for better brand performance. One can achieve customer retention by providing exceptional customer service to your loyal customers and setting a benchmark for your service quality. Research studies show that an individual shall remain a loyal customer if the business timely meets their expectations. You can include chatbots, online self-help tools to ensure that the customer doesn’t have to experience a long waiting time, as this could easily result in committing to another brand. 5. Measure Your Campaign Effectiveness Analyzing the success of your marketing campaigns would seem like an achievable feat if you skillfully apply a marketing automation system. The automated tools that your business will use can transform your marketing campaigns more responsive, decipherable, and sympathetic to your customer base. You cannot apply extensive research skills to all your marketing concerns, so marketing automation aids the analysis of the data to present intricate details about campaign success. Convinced to invest in marketing automation Saffron Edge will be your one-stop shop. With our extensive grip on different marketing automation tools, we aim at integrating your business’ repetitive tasks with state-of-the-art technology to reinforce better productivity and enhanced efficiency. Our expert teams strategically build e-campaigns to support your online business, reducing the time taken to finish off these routine tasks and achieve better results. Give us a call today, and feel free to connect with our team! ...
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4 Cool Ways To Tap Into User Psyche And Succeed in Content Marketing
Wendy Marx in her recent article for business to business community has pointed out that approach of contacting a client makes the difference between single transaction and long-term success. In an analysis done by IPA dataBank, there were 1,400 successful advertising campaigns case studies in which purely emotional content has performed nearly twice well than the rational content. You probably must be aware of some psychological triggers that are urgency, novelty, and scarcity. Your main aim is to drive sales in order to fulfill that you need to create a relationship through your content with the audience. So what are those psychological triggers that one should use for succeeding in the content marketing. A few years ago, two researchers from Wharton made a study on content in which they discovered commonalities in them. Some of them were: Awe and shock: data and fact that can shock people are shared more frequently Positivity: when people get entertained and feel good about what they are reading, there are more chances of that content getting viewed and shared Anxiety and Fear: people usually share content about which they are angry. This stimulates the process of sharing and commenting. Content instilling fear gets the same reactions. 1. Providing Authority People prefer internet for getting the answer to their queries and exploring their interest areas. It is important to provide your audience with a reason to listen to you rather than any other competitor. Here is the correct time to display the psychological principle of authority. Marketers use this aspect all the time for selling their services and products. This is even relevant in the content campaigns also. You need to convey authority in content campaigns that demonstrate your knowledge about the industry. You can display it through: Backing your content by creating data which will convey a sense of authority. Rather than explaining them prove your point with illustrations. Guest blogging on the platform of high authority. Creating E-book and Whitebook for conveying an exhaustive understanding of specific topics. Hosting or sponsoring events of Industry for boosting authority. Industry awards are also high authority endorsement Media referrals that are outside your blogs 2. Relatability One of the psychological triggers is relatability. If you can make your audience relate to you through your content then you can derive benefits in your business. People always associate with businesses and individuals which they have something in common. So make sure that when you are developing content, always put a face to the name of your business considering this aspect. In your ‘About us’ section you can demonstrate relatability. Start with describing about your business, highlight those aspects which you might have in common with your audience. Share posts and photos about your team environment to engaging them. 3. Narrator Emotional Stories According to research, 95% cognition occurs in the subconscious mind of humans. Emotional stories can have a deeper effect without much thinking. Few brands are great at injecting wider emotions into their contents every time especially on social media. You should include these points in your content: Share success stories which are heartwarming Focusing on the pain point of the audience and addressing them A bit of humor but don’t offend anyone Include surprise news of your industry 4. Create In-Crowd Human psychology has a need for coherence. Marketers and politicians encourage coherence by highlighting that they have a common enemy. You can create a connection which is beyond selling your product like gender stereotypes. You can reach a conclusion of finding an enemy that resonates with your audience too through embracing these points: Issues that are important to your audience What is that they don’t want What are the main things makes them behave in an anxious manner? These are the top powerful emotions that you can stir of your audience for increasing sale of your product and services. Many strategies of content marketing get trapped in SEO techniques, latest technology and traffic analyzing. Go for the correct marketing techniques. You shouldn’t forget buying is only 15% are logical and rest 85% are emotional. ...
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