Lead Nurturing Marketing Automation: How to Get Started

Virtual Try-on - the next big thing in the eCommerce business world. It enables customers to try on your products using their camera-equipped devices. Let's know how this bleeding edge technology can leverage your business. Over 53% of consumers say they are more likely to purchase from companies that provide augmented and virtual reality experiences. It's an undeniable reality that people spend more time looking at their phones and computers than at print ads or stores. In a nutshell, the key to success is putting your brand onto the consumers' rectangle displays. Let's put aside the what, and the how for now and go more deeply into the topic of WHY. Here's a rundown of why augmented and virtual reality experiences are so important right now: By 2030, the metaverse will have adopted AR and VR effects, which are predicted to boost consumption by 10%. Engagement with augmented reality try-on and filters may reach astounding heights (up to 90%). The reasons go on and on, but the bottom line is that augmented reality is crucial to the continued existence of high-end companies in today's hyper-digitized environment. Check out the guide below to learn about the evolving fashion business and its potential in the metaverse. What Is Virtual Try-On? Customers may virtually try on items like apparel, jewelry, and makeup using their mobile devices - all thanks to a virtual try-on option available on many shopping apps and websites. The concept of augmented reality, in which digital information is superimposed over a user's view of the environment using a mobile device's camera. To put it another way, virtual try-on technology allows consumers to "try on" garments using an avatar before actually purchasing them. The term "virtual try-on" refers to the process of virtually trying on a piece of clothing or an accessory that was digitally created. That way, you can tell if an item will fit without actually trying it on by seeing how it appears on an avatar of yourself. Therefore, virtual try-on technology could make it possible to test out garments before purchasing them. These days many online retailers' sites and apps are providing virtual try-on options for their customers. And it is expected that more and more retailers and DTC brands will gradually adopt "Virtual try-on" options to improve their customers' experience. By 2025, the augmented reality market is expected to be worth $198 billion, up from $3.5 billion in 2017. When augmented reality is used in tandem with 3D body scanning, revolutionary strides may be made in the retail fashion industry. Virtual Try-On for E-commerce Brands The virtual try-on feature has several advantages, but one of the most significant is the improvement it may bring to the client experience. However, this feature can also serve as a useful tool for learning. In order to better serve your clients, you may monitor your sales data, analyze your product offerings, and adjust your promotional strategies accordingly. In the midst of the dynamic landscape, when people are increasingly purchasing online and approaching every personal interaction with trepidation, the virtual trial can help decrease the enormous expenses paid by the return of items. After the pandemic, there was a noticeable surge in online shopping, making a more quantitative e-commerce audit crucial. Insights on the Advantages of a Digital Fitting Room The use of augmented reality (AR) is increasing in popularity every day, mostly because of its availability on most modern computers and smartphones. Because of this, consumer demand for virtual try-on solutions is substantial and readily available. This is a fantastic chance for businesses to connect with their target audiences on their chosen channels. When it comes to advertising and sales, a virtual try-on may make a huge difference for businesses. Customers may get a realistic, individualized visual of a product in a matter of seconds with a virtual try-on, whether they use a smart mirror in a physical store or a specialized smartphone application. Customers can rapidly try hundreds of things, and they may even receive suggestions for additional purchases. As well as aiding your consumers in their purchasing decisions, a virtual try-on may provide a wealth of information. For instance, you may monitor which goods are selling well and modify your distribution to serve your clients' requirements better. At a time of worldwide pandemic when people are increasingly buying online and approaching every customer with a personalized experience, a virtual try-on may also help businesses save the enormous expenses that sometimes accrue due to the return of items. Even more so when shopping online, customers benefit greatly from being able to try on the product of their interest. Customers are more likely to make a purchase and be satisfied with it if they are confident in the product's ability to meet their needs. After receiving such treatment, clients are more inclined to return for future purchases. Industries Using AR Technology Successfully Several well-known sectors are using this technology. There is no limit to the number of industries and businesses that might benefit from a virtual try-on solution, including but not limited to the ones listed below. One common application of augmented reality technology is the ability to try on eyewear such as glasses and sunglasses virtually. Customers can save time and energy by using this technology to virtually try on eyeglasses and sunglasses from the convenience of their own homes before making a final purchase decision. The optical industry is being revolutionized by providing the customer with these options. In addition, virtual try-on technology has also been widely adopted in the clothing sector. How to Develop a Virtual try-on? Each brand's virtual try-on experience needs to be unique. It ought to be simple to navigate and show off things convincingly. Each client's virtual try-on experience should be customized to meet their unique requirements. But the fundamental stages of growth remain consistent no matter the context. To begin, you must have the ability to recognize a face in an image or video. Using a total of 99 facial points, you can be able to identify and follow the movements of human faces in real-time using advanced technology. This makes it such that the 'product of choice' follows the user's gaze in the same way a mirror does. All the user has to do is turn on the camera for it to start recording. Then, the items are meticulously displayed to their full potential Showing the features that are relevant to customers as accurately as feasible is crucial for this technology to be beneficial for customers and profitable for businesses. For example, initially, red lipstick may seem like a basic product, but consumers will notice the difference between the many red tones and the glossy vs. matte finish. To ensure your customer gets the most accurate detail of your products, it's essential to work on your products' technology and 3D model. Finally, the application must be created More and more companies are allowing customers to test things via mobile applications or on the company's website. With the apparent advantages of contactless testing and purchasing, virtual try-on solutions are also widely deployed on tablets or smart mirrors in actual stores. How Can You Benefit from Using Virtual Try-On for Your Company? The market is very competitive due to the rapid expansion of the online industry. Now, customers have tremendous leeway to reconsider their purchasing decision. That's why it's important to clarify the product's benefits to the buyer so they can make an informed buying decision. To minimize product returns, the retailer or brand needs to improve the in-store experience as closely as possible online. Keeping your system up to date with the newest technological developments is a certain method to give your organization a leg up on the competition. Since augmented reality and virtual try-on technologies are in high demand right now, adopting them might significantly impact your company's bottom line. What's Next for Virtual Try-on? If integrated into a larger company plan and able to support how you do business, virtual try-on may be a fantastic way to improve your customers' in-store and online shopping experiences. By allowing customers to try things out and providing guidance at uncertain times, they have the potential to become a standard pit stop along the customer journey. The virtual try-on feature can benefit your firm if you understand how to employ it, why you're employing it, and how to integrate it into your overall service strategy. The Next Big Thing in Virtual Shopping Experiences! 3D technology is crucial to winning over the next generation of customers. Innovative and flawless goods and excellent customer service are the keys to success, especially for fashion brands. Try-cutting-edge tools, like Virtual try-on, make shopping more exciting and satisfying for customers in the digital age. As a brand, your objective is to develop experiences that promote impact, visits, and higher revenue through virtual try-on. It helps your green initiatives along as an added advantage. In conclusion, you should immediately begin working on implementing a virtual-try-on function for your customers. Get in touch with our experts; we will brief you on how this bleeding-edge technology can lift the way you do business. We facilitate your customer experience by creating the best version of your products so your customers can virtually try them and may make a decision that goes in your favor. Contact us now! ...

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With everything moving online, people have gained access to a giant pool of reviews and ratings related to the type of service they will choose, and you can say the same thing about the family lawyer business. Nowadays, customers are trying to make more informed decisions, especially when working with a legal expert like a family lawyer. They are doing so by reading reviews and ratings given to a specific family lawyer. Reviews related to cars and mobile phones have become very common, so you should never be surprised if your potential clients check your reviews before confirming their final family lawyer. And with 92% of the searches being made on Google, it has become the most important place for improving your reviews. So, in this blog post, we will walk you through the importance, working, and benefits of Google reviews for a better family lawyer business. Google Reviews: The Most Crucial aspect of Your Online Reputation In recent years, we have witnessed a rise in the need for Google reviews among family lawyer firms. Nowadays, it has become necessary as more than 54.9% of the customers check reviews before choosing any product or service. Lawyers have understood the Importance of Digital Presence With time, family lawyers have understood the importance of podcasts, working with family law marketing firms, online advertising, and official websites. Thus the concept of having good reviews has become more familiar among them. Family lawyers now know that just having satisfied customers is not enough. They have understood that making a business successful requires you to inform the world about their client satisfaction. Even the trust for reviews is increasing as nowadays, around 79% of customers admit that they trust online reviews as much as personal recommendations. Source: Pexels The Three Important Factors of Google Reviews Just because you have understood the importance of Google reviews doesn’t mean that you should just ask your current and previous clients to start posting reviews. First, you have to understand the three critical factors of Google reviews before working with any family law marketing firm. Quality Any Google review has three essential components; average star rating from all the reviews, star rating from every review, and people’s comments. The most prominently displayed part of the Google review is the average star rating, and to have a better average star rating, most of the reviews should be four to five stars. Quantity The quantity of Google reviews shows many customers have spent time reviewing your services. But don’t be afraid of poor reviews as it is impossible to maintain a 100% customer satisfaction rate. If you have 50 good reviews, then 2 of the bad reviews will be watered down. Recency You can never feel good about a company whose recent review was posted two years ago, and therefore, you must take care of the recency of Google reviews as well. Recency is an essential aspect of the family law digital marketing approach, and the same concept is used in the case of Google reviews as well. Google reviews surpass testimonials in terms of trustworthiness Almost all the family lawyers with good family law digital marketing planning have testimonials on their official website. That is a great approach, and you can keep using testimonials to showcase clients’ experience with your service. But the people checking the testimonials have already found your website. Therefore, you also need to take care of people who haven’t visited your website yet and are still looking for ways to authenticate the quality of service. It is where you can use the power of Google reviews. With Google reviews, you can influence potential clients who haven’t visited your website yet and then use the testimonials and all other aspects of your website to keep them there. That is how an ideal family law digital marketing plan should work. Different ways to gather more Google reviews Begin at the first meeting You should let the clients know the importance of 5-star reviews and ratings at the first consultation. You should also let them know that the 5-star reviews act as a validation of the service you are going to offer. Ask for feedback before the case is closed Never wait for the case to be closed before asking for reviews. It is necessary because many clients don’t find posting reviews once the service is over. During the case, the clients are more interested in interacting with the firm, and therefore, their chances of posting a review are more. Source: Pexels Conclusion The best time to ask for reviews from the clients is when you have done something great for them and when they are pleased with your service. So, always try to strike when the iron is hot instead of when everything has been completed. Personal recommendations have transformed into Google reviews because of the influx of the internet. People have started trusting these reviews instead of considering them as a scam. You have better chances of attracting more potential clients from simple Google search to your website through better reviews. Saffron Edge's marketing team can help you verify your business on Search, Maps, and other Google services. We offer online reputation management services to legal firms that enable them to showcase their online identity, authority, and expertise. It allows them to convert more leads and win more clients. ...

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Since the onset of the digital age and the marketing platform moving towards the digital marketing, it is very important to know how to source the right agency that meets your needs. Even if you google your search typing “popular inbound marketing agencies in india”, you are bound to get 3,44,000 results! This is very obvious that to shortlist one agency out of these is going to be a nightmarish task for anybody. Even if you use the HubSpot platform, they might whittle down this list to a mere thousands, but that’s not enough, is it? So we are going to provide you some questions that will give you a fair idea to shortlist that one agency that you are looking for. If we miss out on any of the questions that you feel like must be added to the list, then provide us with your valuable comments and we’ll modify this blog according. We also want you to share this blog as much as you can so that other businesses in need get the hang of what to do next in hiring an inbound marketing agency. What Makes You Hire The Inbound Marketing Agency 1. Marketing Did you like the agency’s marketing work done in the past? If a marketing agency struggles to find leads and customers for itself then probably same is the thing that they are going to do for you! 2. How did you find this agency? SEO:Was the agency’s website rank well for the keywords that I’ve searched? After clicking on the website, were you efficiently directed to the products/services page? Social Media:How engaging is their content on social media channels? Do they have enough of following and does the fans like what the agency posts? Email:The landing page where I gave them my email ID was it enticing? Did the emails from the agency help me move closer towards a decision? Design: How does their website look? Are the graphics used on the website catchy? Website Content: How well is the website designed? Does it helps me in understanding about their inbound practices? Is it just like every other agency? How engaging is the blog's page on the website(if any)?When was it last updated and what is the frequency? Lead Generation: How effectively did the agency contact you(if they did) even after looking at their products or services page and not making any sales? Was the landing page form catchy to give your contact details? Did they offer you anything to convert you into a lead? Are they similar to the other agencies?Let’s say you are convinced with one of the agencies and have become a marketing lead for them. Now is the time to look at their sales process. 3. Sales Questions to ask about the sales process of the agency: How was I contacted by the agency? Did I like it? What was the understanding for the sales people about the Inbound Marketing? Were they able to convince you that how how their agency was different from the other agencies? Even if you hired this agency will they be able to convert leads into sales for you?First Impression is the last impression! 4.Writers Inbound Marketing is all about generating curiosity for readers and help them understand how your product is gonna solve their problem. For this purpose, the writers hired by the agency should be able to generate content that actually convinces someone how your product stands above the products offered by your competitors. Questions for writers: Does the agency has in-house writers or does it outsource the writing part? Will your company get a dedicated writer or you will get the one whoever is available at the time? Have the writers written any piece of content related to your industry? 5. Marketers Same thing goes for while shortlisting any marketer from the agency: Who will be assigned your company’s project? What kind of experience he or she has? 6. Client Management Will I personally blend in with the people at the marketing agency? This is important to know because you are going to work with agency for at least 8- 12 months to make the inbound marketing success. 7. Proposal and Contract After all the back and forth of communications, you are bound to get a proposal. Now it is as per your liking that how good a proposal you get from the agency. It should be able to provide you with answers for questions like: how is the company planning to report on the tasks that they did for you, how will they handle the scope of project that are not included in the contract, will they be able to meet deadlines. If you do get a convincing answers then we believe that your search for the right agency is over. We hope that this article should be able to guide you in the right direction for hiring the most powerful inbound agency. Good Luck! ...

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