New LinkedIn Algorithm for Your Brand Success
Sep 21, 2023
Sep 21, 2023
10 min read
10 min read
LinkedIn has solidified its position as the go-to platform for professionals and businesses alike. While traditionally considered a business-centric network, LinkedIn's essence as a possible avenue for social media marketing and networking cannot be overlooked. What works for Linkedin today is not just personal connections but also other influencers sharing their insights through relevant content. with relevant keywords. Similar to its counterparts, Linkedin heavily relies on a sophisticated algorithm to determine which content reaches its users' feeds. So it's important to know how does Linkedin algorithm work. Understanding the inner workings of this algorithm has become paramount for individuals and brands aiming to maximize their visibility and engagement on the platform with relevant content.
With the arrival of 2023, Linkedin has introduced an updated algorithm, promising to revolutionize the way content is distributed to its vast user base. This algorithmic shift holds tremendous potential for marketers, enabling them to fine-tune their Linkedin strategies and amplify their brand presence. To unlock the true power of this new algorithm and ensure that your Linkedin posts reach the right audience, it is crucial to grasp the underlying factors driving its decision-making process.
In this comprehensive guide, we delve into the intricacies of the 2023 Linkedin algorithm. We will equip you with the knowledge and insights necessary to employ this algorithm to your advantage by dissecting its key components and shedding light on the crucial factors shaping its operation. Join us as we unravel the secrets behind LinkedIn's magic formula, empowering you to navigate the ever-changing landscape of Linkedin marketing with confidence and finesse.
Let's explore!
What is the Linkedin algorithm?
The Linkedin algorithm employs a sophisticated set of criteria to determine the visibility of posts on the platform, catering to a tech-savvy audience.
With over 810 million members and growing, LinkedIn's algorithm faces the monumental task of analyzing billions of posts daily. Its primary objective is to curate a captivating newsfeed personalized to each user's preferences and interests. Let's take a moment to appreciate the hard work of those Linkedin robots—maybe we can even consider sending them some virtual flowers as a token of gratitude!
LinkedIn's focus goes beyond mundane networking; it aims to create an engaging environment that resonates with the tech community. It's like attending a lively party where you casually carry your resume in case someone wants to take a peek!
How Does It Work
Knowing how to optimize your content to align with the Linkedin algorithm can greatly benefit your visibility, but failure to do so may result in your content languishing in Linkedin purgatory. Read on further to uncover the inner workings of the Linkedin algorithm to take some notes!
1. Content Classification
The algorithm employs a multitude of factors to determine the relevance of your post to your audience. It classifies posts into three categories: spam, low-quality, or high-quality.
- Spam: To avoid being flagged as spam, steer clear of poor grammar and excessive links. Posting too frequently (more than every three hours) or tagging an excessive number of people (more than five) can also trigger spam detection. Additionally, be cautious of using hashtags like #comment, #like, or #follow, as they may raise red flags.
- Low-quality: While not classified as spam, these posts fail to adhere to content best practices. If your post lacks engagement, the algorithm may deem it as low-quality content.
- High-quality: These are posts that align with LinkedIn's content recommendations. They exhibit the following characteristics:
- Readability: Ensure your post is easy to comprehend, employing clear and concise language.
- Encourages engagement: Pose a question to prompt responses from your audience.
- Hashtag usage: Limit the use of hashtags to three or fewer in order to maintain post quality.
- Strong keywords: Incorporate relevant and impactful keywords that resonate with your target audience.
- Tagging strategy: Tag individuals who are likely to provide genuine responses, avoiding spamming tactics. And remember, no spamming!
- Outbound links: Consider placing outbound links in the comment section rather than the post itself.
You can enhance your content's chances of being classified as high-quality by the Linkedin algorithm if you simply adhere to these guidelines.
2. Linkedin and its Test for Your Post
Linkedin subjects your post to a crucial test of engagement. Once the algorithm confirms that your post isn't spam, it initially showcases it to a select group of your followers. If your post garners significant engagement in the form of likes, comments, and shares right from the start, Linkedin recognizes its appeal and expands its reach to a broader audience. This is why some individuals are tempted to join Linkedin pods, seeking to amplify early engagement.
However, if there's little to no response during this stage, or if your audience flags your post as spam or chooses to hide it from their feeds, Linkedin will not further promote it. This pivotal testing phase occurs within the first hour after sharing your post, making it a crucial make-or-break moment.
Maximize the potential of this time test by following these strategies:
- Optimal Timing: Post when you know your followers are active on LinkedIn. Utilize Linkedin analytics or tools to determine the best times for engagement.
- Engage with Comments: Respond promptly and thoughtfully to any comments or questions on your post, fostering a sense of interaction and community.
- Spark Engagement: Encourage interaction by posing questions or providing prompts that entice your audience to participate in discussions.
- Consistent Posting: Maintain a consistent posting schedule, allowing your dedicated followers to anticipate and engage with your new content.
- Active Networking: Engage with other posts on LinkedIn, increasing your visibility and potentially inspiring others to explore your latest content.
With the implementation of these tactics during the crucial first hour, you can optimize your post's chances of capturing attention, driving engagement, and ultimately expanding its reach within the tech community on LinkedIn.
3. LinkedIn’s Rules for Engagement
Once your post starts generating engagement, the powerful Linkedin algorithm will begin expanding its reach to a wider audience. The selection of Linkedin users who get to see your post depends on three key ranking signals:
- Connection Strength: The algorithm prioritizes Linkedin users who are closely connected to you, such as colleagues, current or past work associates, and individuals you've interacted with previously.
- Topic Relevance: Linkedin determines a user's interests based on the groups, pages, hashtags, and people they follow. If your post mentions topics or companies that align with a user's interests, it increases the likelihood of them seeing your content. According to LinkedIn's Engineering blog, the algorithm also considers additional factors like the language used in the post and the companies, people, and topics mentioned.
- Probability of Engagement: This signal is measured in two ways. Firstly, it evaluates the likelihood of a user engaging with your post based on their previous behavior and their engagement history with your previous posts. Secondly, it takes into account the overall engagement generated by the post itself. If your post becomes a hot topic, sparking conversations and attracting significant engagement, more users content are likely to join the discussion.
Tips To Ace Your Linkedin Marketing Strategy
To effectively navigate the algorithm and make the best of your Linkedin Marketing strategy, content creators in the tech space should focus on relevance and employ various strategies. We have also created a Linkedin Content Calendar Template to make life easier for you and your team. Other than that, here's what you can do! Know Your Audience To effectively engage your audience on LinkedIn, it's crucial to deeply understand who they are and what interests them. Conduct thorough audience research by leveraging analytics and insights from other platforms. Identify their demographics, preferences, interests, and pain points. Use this knowledge to tailor your content and messaging to resonate with their needs and interests on LinkedIn. Creating content that addresses their specific challenges or provides valuable insights can establish a strong connection and drive engagement.
- Utilise Engaging Formats: Visual content is highly effective in capturing attention and generating engagement on LinkedIn. Posts with images tend to receive more comments compared to text-only posts, while videos often generate five times more engagement. Emply these engaging formats to enhance the impact of your content. Incorporate visually appealing images, videos, or even animations that align with your messaging and make your posts stand out in the feed. Compelling visuals can pique curiosity, encourage interaction, and drive higher engagement levels with your audience.
- Optimal Posting Times: Timing plays a crucial role in maximizing engagement on LinkedIn. While the general consensus suggests that Tuesdays and Wednesdays at 9 a.m. are optimal posting times, analyzing LinkedIn-specific analytics and audience behavior is essential to determine the best times for your specific audience. Employ Linkedin analytics tools or platforms like Hootsuite Analytics to gain insights into when your followers are most active. Posting your content when your audience is online and ready to engage can definitely help you increase the visibility and reach of your posts, driving higher engagement levels.
- Promote and Tag: To expand the reach of your posts and increase visibility, it's important to use promotion and strategic tagging. Tag relevant companies, influencers, or individuals in your posts to attract their attention and encourage them to engage with your content. Utilize strategic keywords related to your industry or niche to optimize the discoverability of your posts. Additionally, incorporating relevant hashtags can help your posts appear in relevant topic feeds and reach a broader audience. Consider creating and promoting branded hashtags that are unique to your brand, as this can foster a sense of community and increase visibility among your target audience.
- Encourage Engagement: LinkedIn's algorithm rewards engagement, particularly posts that spark conversations and discussions. One of the most effective ways to encourage engagement is by posing questions to your audience. Ask thought-provoking questions related to your industry, trends, or challenges. This not only prompts your audience to share their opinions and insights but also positions your brand as a thought leader and creates opportunities for learning more about your audience's interests. Importantly, actively participate in the discussions, respond to comments, and foster meaningful dialogues to strengthen the engagement further.
- Craft Original, Engaging Content: Original content tends to perform better and elicit more engagement than shared content. While repurposing content or incorporating user-generated content can be valuable, try to find ways to add your own commentary or value to make it unique. Reframe the content, provide your analysis, or share your personal insights. This not only sets your posts apart but also encourages your audience to engage with your perspective and join the conversation. Additionally, consider incorporating conversation-provoking questions in your posts to stimulate discussions and further engage your audience.
- Build a Strategic Network: Building a healthy and active network is crucial for currying favor from the Linkedin algorithm. Ensure your personal profile and company page are complete, updated, and optimized for visibility. Building connections relevant to your industry or those you think would be interested in seeing updates from you is the key to beat Linkedin algorithm. Encourage your employees to showcase their affiliation with your company on their profiles and use your corporate hashtag. Actively follow others and attract followers who are genuinely interested in your content. Participate in relevant Linkedin Groups or even create your own to foster engagement and expand your network.
- Embrace New Formats: Linkedin often gives a boost to new features and formats as they are introduced. Be an early adopter and experiment with these new formats. Whether it's Linkedin Live, Linkedin Articles, Linkedin Slides, or any other emerging format, embrace them to stand out and gain an advantage within the algorithm. Even if some features do not last, being an early adopter can provide an edge in terms of visibility and engagement.
- Genuine Engagement, Not Begging: While engagement is important, explicitly asking or encouraging the community to boost your reach by liking, reacting, or commenting on your Linkedin post and articles in a spam-like manner is discouraged by LinkedIn. The algorithm actively reduces the reach of such posts. Instead, focus on delivering reliable, credible, and authentic content that sparks genuine engagement. Foster meaningful conversations, respond to comments, and create value for your audience. Building authentic relationships and fostering genuine engagement can help establish trust and credibility with your audience while gaining favor with the algorithm.
In Conclusion
The world of social media marketing is a tough one to navigate, but understanding and leveraging the algorithm can be a key to unlocking the full potential of your content.
As you navigate the Linkedin algorithm, Saffron Edge is here to help you make the most of this dynamic platform. Reach out to us today to explore how our expertise in digital marketing can propel your Linkedin presence to new heights. Let's unlock the power of Linkedin together!
6 Set Up Essentials You Need to Complete Your E-Commerce Website
With the internet becoming an absolute necessity, customers are switching to the next generation of shopping. E-commerce is the way of the world at the present time. The pandemic gave the industry a boost that took it to all nooks and crannies that were earlier left unexplored. The prevalence of the practice has cemented that people’s trust in online shopping is not a primary issue anymore. Getting customers to splurge on your website rather than a competitor's is the real challenge now. Your e-commerce site needs to strive to stay up-to-date and incorporate a number of crucial components if you want to draw in customers and generate revenue. Your e-commerce website needs to offer customers a strain-free shopping experience in addition to being aesthetically beautiful. You can keep your current clients and grow your business by bringing in new ones if you create an intuitive online store with a smooth checkout procedure on any device. Make sure to include these set-ups in your website. 6 Essentials For Your E-Commerce Website When redesigning or creating your e-commerce site, these are the 6 set up essentials that you need to take into account: 1. Is your Website User-Friendly? You will have a better chance of closing a sale right away if your site is simple to use. Visitors should feel welcome and encouraged to click on the products or groups of goods they are interested in buying from the site. In order for visitors to easily locate what they're looking for, categories and subcategories should be self-explanatory. Once the user types their query into the search field, all relevant items that are being sold should appear immediately after. 2. How Smooth are your Shopping Cart and Checkout Processes? It must be easy to add things to the virtual cart. Style or color preferences should be simple to examine and choose from. Customers prefer to see what they have put in their shopping carts as they browse other products, so make sure your design and layout allow the functionality for this. During checkout, avoid confusing customers. Most businesses lose their sales because they make their checkout process too tedious and long. The pandemic era has reduced everyone's attention span and patience. So, keep it simple and respect your customers' time. The customer should feel comfortable making purchases on your website. 3. Does your Website have Mobile Compatibility? Most of the online-using population has a smartphone. Nowadays, mobile visits frequently outnumber desktop visits. Simply because e-commerce is especially common in metro cities. With people constantly moving to get from one place to another, it is only logical that people use their mobile more frequently than their desktops. Your e-commerce website must be created and optimised for use across all platforms, not just desktop and laptop computers. Your business will be hugely missing out if your site isn’t mobile-friendly. 4. Do you have Calls to Action (CTA)? Ensure to be using calls to action that are relevant to what you wish your visitors to accomplish and to guide them around your website. Your CTA button, for instance, could read, "Click Below to Save 10%!" if you were having a sale. Even while it may seem apparent to you as well as to the majority of people, there are nevertheless a lot of individuals who have lived, raised children, or are now raising children, own businesses, or both, and therefore don't devote much time online. Having that extra assistance instills confidence in your company, demonstrates your concern for your clients, and makes things less frustrating. 5. Does your Website have the best Images and Descriptions? Before making a purchase, consumers who are looking for a product want to be fully informed about it. Since one can't physically feel or see the products they are looking at virtually, online shopping can have its disadvantages. It is crucial to have high-quality photos of your products and, when possible, images taken from various perspectives and angles. It's crucial to fully describe each thing in depth as well. Include all relevant information, such as texture, size, usage, advantages, available colors, etc. Your goal should be to make potential consumers feel comfortable enough with your product that they will choose to buy it over the competition. 6. How good is your Customer Support? There must be some kind of customer service provided in case of issues or inquiries. Customer service comes in a variety of forms, including online chat, email assistance, and 800 lines. Choose the option that best suits your needs in terms of price and the nature of your business. Always remember to be welcoming and reply promptly to any difficulties to ensure your customers' satisfaction. In Conclusion The digital era is great for a lot of things, but by providing a levelled and open platform, the competition in the market has become quite cut-throat. Only a few things separate you from your competition, and your online presence is a big part of that. And this is where Saffron Edge comes into play. We provide end-to-end digital solutions for all your needs. From digital marketing to paid media, we handle all things (and more!) in between. Contact us today to get the Edge. ...
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Marketing Automation Process Workflow Guide for 2024
Marketing automation workflows are defined processes that automate various marketing steps. They have been used for years to save teams’ time on routine marketing tasks, primarily sending emails, leading, and transferring data between systems. These workflows are designed to help you get the most out of your marketing automation process flow, from welcoming new leads to recovering abandoned carts. This guide offers 9 powerful marketing automation process flows that can transform your marketing strategy. It provides insights into how these workflows can be implemented to boost engagement, drive conversions, and, ultimately, achieve your business goals. What is marketing automation process flow? The marketing automation process begins with lead generation through various channels, followed by lead scoring and segmentation to categorize leads based on interest levels. Nurturing campaigns are launched to provide tailored content, and guide leads through the sales funnel while engagement tracking tools monitor interactions. Once leads are qualified as sales-ready, they are handed off to the sales team for further follow-up. Analytics and reporting are crucial in evaluating campaign performance and optimizing strategies for future success. For example, a B2B brand like Salesforce uses marketing automation to generate leads through email sign-ups and social media engagement. They then score and segment these leads to deliver targeted content, ultimately leading to the handoff of qualified leads to their sales team, resulting in improved conversion rates and revenue growth. Marketing automation services streamline lead management, enhance efficiency, and drive revenue growth for B2B brands like Salesforce. Key Components of Marketing Automation Process Flow Effective marketing automation is vital for streamlining lead processes. This guide explores key components for driving revenue goals. Data Collection: The process begins with gathering data about potential customers through various interactions, including website visits, email clicks, social media engagement, and app usage. This data is crucial for creating detailed customer profiles and understanding their behavior. Segmentation: Once data is collected, marketing automation tools segment the audience based on specific criteria such as demographics, behavior, and preferences. This segmentation allows for targeted messaging that resonates with different customer groups. Workflow Creation: Marketers create automated workflows that define how and when to engage with customers. These workflows can include sending emails, triggering messages based on customer actions (like cart abandonment), and scheduling social media posts. Workflows are often customizable and can be adjusted mid-campaign for better results. Campaign Execution: With workflows in place, marketing automation software executes campaigns automatically. This includes sending personalized emails, posting on social media, and managing ad campaigns without manual intervention, which saves time and reduces human error. Lead Nurturing: As leads interact with the brand, marketing automation helps nurture them through the sales funnel by providing relevant content and follow-ups based on their actions. This continuous engagement is essential for converting leads into customers. Analytics and Optimization: After launching campaigns, marketing automation tools track performance metrics such as open rates, click-through rates, conversions, and ROI. This data allows marketers to analyze the effectiveness of their campaigns and make informed adjustments to improve future efforts. Integration with Other Systems: Effective marketing automation often integrates with Customer Relationship Management (CRM) systems and other tools to provide a holistic view of customer interactions across all touchpoints. This integration helps in aligning sales and marketing efforts for better efficiency. By automating these processes, businesses can focus on strategic activities while ensuring that their marketing efforts are consistent, timely, and personalized to meet customer needs effectively. 9 Marketing automation process workflows for your customers A structured workflow for email leads is essential for effective lead-nurturing and relationship-building strategies. 1. Workflow for welcoming new email leads First impressions are crucial, and they also apply to the digital world. A well-structured marketing automation process flow for welcoming new email leads can create positive relationships with potential customers. This workflow typically involves a series of automated emails designed to introduce your brand, share valuable content, and guide leads through their initial interactions with your business. How to implement? Personalized Welcome Email: Start with a personalized welcome message acknowledging the lead's interest and providing an overview of what they can expect from your communications. Educational Content: Follow up with emails that offer information that may be of interest or use to them, for example, blog articles, eBooks, or webinars. Engagement Triggers: Use engagement triggers like clicks and opens to segment leads and tailor subsequent messages to their preferences. 2. Workflows for recovering abandoned carts Cart abandonment presents a significant challenge for online retailers. Yet, marketing automation can help recover these lost sales. An effective marketing automation process flow for abandoned carts triggers automated emails or messages to remind customers about incomplete purchases and encourage them to finalize their transactions. How to implement? Abandoned Cart Reminder: Send a reminder email shortly after the cart abandonment, highlighting the items left behind and offering a clear call-to-action to complete the purchase. Incentives: Include a special offer or discount in follow-up emails to encourage customers to return and complete their purchases. Personalization: Personalize the reminders based on the items in the cart and the customer's previous behavior to make the messages more relevant. 3. Workflows for confirming orders and purchases Order confirmation is a critical touchpoint in the customer journey. Automating this process ensures customers receive timely and accurate purchase information. When you automate the order confirmation processes, you give your customers a smooth and confidence-inspiring experience that can translate into more business in the future. How to implement? Order Confirmation Email: Follow up with an instant confirmation email containing information about the purchase, including the order number, products bought, and the estimated delivery time. Shipping Updates: Follow up with additional emails or messages to keep customers updated about the order status, such as shipping and delivery. Customer Support: Provide information on how customers can contact support if they have any questions or issues with their order. 4. Workflows for sending targeted price drop and inventory alerts Keeping customers informed about price drops and inventory availability can drive sales and increase engagement. Automated workflows, when integrated into your marketing automation process flow, allow you to notify customers about product availability and pricing, thereby driving more conversions. How to implement? Price Drop Alerts: Set up automated alerts for customers who have expressed interest in products that have recently gone on sale. Personalize the message to highlight the new price and any relevant details. Inventory Alerts: Notify customers when items they are interested in are back in stock, ensuring they don’t miss out on popular products. Segmentation: To increase the effectiveness of the alerts, segment the audience according to their interests and previous actions. These automated workflows help you stay connected with your customers and drive conversions by informing them about opportunities to save or purchase. 5. Workflows for upsells and Cross-sells Upselling and cross-selling effectively boost the average order value and customer satisfaction. Automated workflows can help you implement these strategies effectively by recommending additional products or services based on customers’ previous purchases or browsing behavior. How to implement? Upsell Recommendations: Send personalized recommendations for higher-end or complementary products related to the customer’s recent purchases. Cross-sell Opportunities: Based on the customer's browsing history or previous actions, recommend other products or services that the customer may be interested in. Timing and Relevance: Ensure that upsell and cross-sell offers are timely and relevant to customers' needs or interests. 6. Workflows for pre-purchase and post-purchase feedback Customer feedback is crucial for improving the products, services, and customer experience. Implementing a marketing automation process flow for collecting pre- and post-purchase feedback ensures a structured approach to gathering valuable customer insights, allowing continuous improvement. How to implement? Pre-Purchase Surveys: Send surveys to gather information about customers’ preferences and needs before they make a purchase. Use this feedback to tailor your offerings and messaging. Post-Purchase Surveys: Follow up with customers after their purchase to gather feedback on their experience, product satisfaction, and any areas for improvement. Automated Analysis: Use automation tools to analyze the feedback and generate reports that offer practical insights. 7. Lead validation and promotion workflows across web, email, web push, and SMS Validating and nurturing leads is essential for converting prospects into customers. Automated lead validation and promotion workflows can help you manage leads effectively across multiple channels, including web, email, web push, and SMS. How to implement? Lead Validation: Use automated processes to verify lead information and ensure that leads meet your criteria for follow-up. Multi-Channel Promotion: Engage leads across various channels with personalized promotions and content based on their interests and behavior. Segmentation and Targeting: Segment leads based on their engagement level and tailor your messaging to their needs and preferences. These workflows help you efficiently manage and nurture leads, increasing conversion chances and maximizing your marketing efforts. 8. Cart abandonment and price drop workflows across email, SMS, and web push Combining cart abandonment and price drop workflows across multiple channels can enhance your ability to recover lost sales and drive customer engagement. Automated workflows that leverage email, SMS, and web push notifications provide various touchpoints to remind and encourage customers. How to implement? Email Reminders: Send email reminders for abandoned carts and price drops, providing personalized messages and incentives to encourage completion. SMS Alerts: Use SMS notifications for urgent cart abandonment reminders or time-sensitive price drop alerts, ensuring timely communication. Web Push Notifications: Leverage web push notifications to reach out to visitors who have browsed your website without making a purchase or to update them regarding a price change. This marketing automation strategy takes advantage of the various channels to ensure they work hand in hand in delivering the campaign. 9. Promotional workflows across web, mobile, email, push notifications, and SMS Promotional workflows are essential for driving sales and increasing brand awareness. Automating these marketing automation process flow across various channels ensures that your promotions reach customers wherever they are, enhancing the overall impact of your marketing efforts. How to implement? Web Promotions: Implement on-site pop-ups and banners to promote special offers and events to visitors. Mobile Promotions: Mobile applications provide coupons and discounts to customers depending on their activity. Email Campaigns: Send personalized promotional emails to segmented lists, highlighting relevant offers and deals. Push Notifications: Utilize push notifications to alert customers about time-sensitive promotions and events. SMS Campaigns: Send exclusive offers and promotions to reach customers directly on their mobile devices. Find the full potential of marketing workflow automation for your business Discover the transformative power of marketing workflow automation to elevate your business's efficiency and performance. Enhanced Lead Management: Marketing workflow automation allows for the efficient organization and tracking of leads through the sales funnel, ensuring timely follow-ups and nurturing. Personalized Customer Engagement: Automation tools enable businesses to deliver tailored content and messages based on customer preferences, behaviors, and interactions. Streamlined Communication: Automated workflows simplify communication by sending targeted messages quickly, reducing manual effort, and increasing efficiency. Targeted Marketing Campaigns: Automation helps segment audiences based on demographics, behaviors, or interests, allowing for more precise and effective marketing campaign delivery. Performance Tracking and Analytics: Automation provides real-time data on campaign performance, customer interactions, and conversions, helping businesses make data-driven decisions for continuous improvement. Improved Conversion Rates: Marketing automation can significantly increase conversion rates and drive business revenue growth by delivering the right message to the right audience at the right time. By leveraging marketing workflow automation, businesses can streamline processes, effectively engage customers, and achieve measurable results that contribute to long-term success and competitiveness. Conclusion Marketing automation is a powerful tool for enhancing efficiency and effectiveness in your marketing strategy. Implementing these 9 workflows allows you to streamline your marketing automation process flow, improve customer engagement, and drive better business outcomes. Whether you’re just starting or looking to refine your marketing automation strategy, these workflows offer a solid foundation for success. At Saffron Edge, we offer comprehensive marketing automation services that can help you implement these workflows and more. Contact us today to learn how we can help you leverage marketing automation to transform your business. ...
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How To Get Your Business On The Top Of Google Search? (Updated)
Almost every business that exists over the internet may have tried their best to rank their websites high on search engine page results. Companies try to align their website with the latest trends and implement the best SEO practices to achieve the best outcomes. Search Engine Optimization has been one of the most crucial aspects of organic search marketing. Every online business owner or marketer would look forward to implementing the latest SEO trends as old SEO techniques or strategies may become ineffective in driving good results. Alt tag - how to get your business on the top of google As we know, Google is the world’s biggest search engine; it generates more than 80% of desktop search traffic. According to a recent study, the search engine giant engulfs a market share of 95.45%. Hence, a slight shift in the Google search algorithm can drive a significant change in your website rankings. But why does Google modify its search algorithm? Every year, there is a change in the browsing patterns and search behavior; therefore, Google evolves to maximize the user search experience. As the use of search engines changes, the Google search algorithm changes. Over the past few years, we have seen an immense rise in the mobile-first approach. Due to this, websites focused on producing mobile-friendly, easy-to-navigate, and highly accessible websites on a diverse range of mobile devices. While no expert can predict what you should concentrate on for the next year, you can always consider the trends that may dominate the SEO strategies in 2021. Here are the top SEO trends that you must consider to rank your website higher on Google SERPs. The Latest SEO Trends That Can Help You Rank Higher In 2021 Here are the top SEO trends that can help your website succeed in 2021. You can follow these tips to enhance and improve your content as well as your website strategy. 1. Align Your Website For Voice Search. Voice search has made its place over the internet quite seamlessly. With products like Google’s Assistant, Siri, Alexa, etc., voice technology has become very popular. Hence, you can consider implementing voice search strategies that can enhance your SEO efforts. Voice search tactics and SEO strategies are quite different from each other. Voice search involves a natural flow of language and considerably longer. To align your website with the latest voice search strategies you need to optimize your content for long-tail keywords. Source: 2. Utilize Schema to Markup Your HTML. What is schema? It is the structured data that helps search engines understand your website’s intent clearly. Therefore, you can use Schema markup, which can enhance your website’s visibility on Search Engine Result Pages. You can add markups to your website posts or use tools that can analyze, test, and enhance your schema data. You can also use some dedicated plugins that can help you improve your overall SEO functionality. You can also review Google’s structured data guidelines as it offers various reports in its webmaster tool. 3. Optimize Your Site Performance And Speed. Website speed optimization is something that marketers often discuss; however, it’s crucial to regularly check the loading speed, especially when you want to improve your website rankings. Today we see Google taking account of a website’s page speed for mobile devices. Why? Because of the growing popularity of mobile search and browsing. Hence, minimizing the load speed time should be your primary concern. You must include critical strategies like implementing a caching solution to enhance your website speed. 4. Tap Into Artificial Intelligence. The growth of Artificial Intelligence is enormous, and it is pretty evident. The global market for artificial intelligence is expected to reach $327.5 billion. The growing popularity of intuitive AI-based tools and technologies may have a crucial role in determining SEO trends. Did you know even Google uses Artificial Intelligence to enhance customer experiences over the internet? Multiple machine-learning-based bots can help you improve your Google Search results. These tools analyze tons of web pages; search engines use them to provide more relevant results for search queries. Today, numerous SEO tools utilize Machine Learning; these tools are experiencing a growth in popularity as they help marketers enhance SEO. The analytics provided by these tools can convert unorganized data into clear insights. These insights can help you figure out patterns that you can consider to improve your SEO game plan. 5. You Must Enhance Your Mobile Pages With Google’s mobile-first index, Google ranks web pages based on their designed version for mobiles. If your website performs excellently on a desktop but fails to impress visitors on a smartphone, then it may affect your SEO rankings. Due to this reason, you must optimize your website for mobile devices; today, marketers need to spend more time optimizing their websites for mobile. They must ensure that their web pages are responsive, fast, and usable across all devices. Regardless of the screen size of the mobile device, web pages must perform well in all types of situations. If you have designed a few elements of your website that work well on your desktop, you need to ensure that the same level of intuitiveness is maintained over mobile devices. If there are random pop-ups on your website, they’ll interfere with the experience a user will have on their smartphone. To avoid such issues, you must test your website on multiple devices. 6. How To Use Google Trends For SEO? Create A Knowledge Base! Having an intrinsic knowledge base can help you create an effective customer service and content strategy. When you have an excellent knowledge base, your users can access it to resolve their queries. However, creating a knowledge base has SEO benefits too. You can offer a diverse knowledge base to your customers that contain quality content. Make sure that they are keyword-rich; valuable keywords enhance your content's performance on search engines. Did you know that 92% of the customers feel the urge to switch to a different company if they witness poor customer service? Having a knowledge base can help you in offering two significant benefits. You can deliver rich content along with premium customer service. Bonus tip: you can cover the topics while using optimized keywords. It will help you in enhancing your knowledge base. 7. Enhance Your Technical SEO Practices There are two critical aspects of technical SEO that include the speed of your pages and mobile friendliness. But there’s another pretty important aspect. To enhance your technical SEO, you must also focus on improving your site security. Nowadays, Google demands websites to register themselves with HTTPS. It notifies Google that the website is secured. There are few additional elements that you must take care of: Website architecture: When a website is designed logically, the search engines can crawl easily over the pages, crawlers can seamlessly index your pages, enhancing your website rankings. Snippets: This sort of markup puts additional information on your web pages. It will help your web pages to stand out in search results. Duplication: Search engines can negatively affect your website if you re-use the content or the exact text repeatedly. Takeaways With these latest SEO trends, your business can enhance its SEO strategies which can help you to rank your website high on Google SERPs. You must consider new algorithm updates and ensure that your website complies with these strategies. If you are looking for data-driven, strategic SEO tactics, Saffron Edge can help you develop and implement its expertise with the latest SEO trends. Contact us today to know more about how we can help. ...
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