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Top 11 Omnichannel Platforms for Driving Business Growth

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Sabah Noor

date icon Nov 04, 2024

date icon 10 min read

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In the increasingly competitive world, businesses must have a solid online presence and provide customers with a seamless shopping experience.

To differentiate themselves and increase sales, businesses must offer a seamless, integrated shopping experience across all touchpoints. 

Omnichannel marketing platforms are designed to help with this. They connect your online store, physical locations, and other channels to provide a seamless shopping experience. In fact, using these platforms can increase sales by up to 287%.

This blog will look at the top 11 omnichannel marketing platforms that can help drive business growth, streamline operations, and enhance customer engagement.

What is omnichannel marketing?

Omnichannel marketing platforms are integrated software solutions that enable businesses to manage and synchronize multiple sales channels and touchpoints seamlessly. 

These platforms facilitate a cohesive approach to customer engagement, allowing for consistent interactions and experiences across various digital and physical channels. 

They often include features for campaign creation, customer data management, and performance measurement to support effective omnichannel marketing automation services. 

One example of a B2C brand that successfully utilizes an omnichannel marketing platform is Nike. Nike's omnichannel strategy seamlessly integrates its online store, mobile app, physical retail locations, and social media channels to provide customers with a unified shopping experience across all touchpoints.

Best 11 Omnichannel Marketing Platforms

Omnichannel platforms help businesses optimize their marketing strategies, improve customer engagement, and drive growth by leveraging advanced features like automation, data analytics, and real-time reporting. 

This is a crucial aspect of marketing automation services that aim to streamline and optimize customer interactions. Here are 11 top omnichannel marketing platforms that can help elevate your business:

1. Desku

Desku is a powerful omnichannel customer support platform that excels in automating and managing customer interactions across various channels. With a 4.7-star rating on G2 and 4.8 on the Shopify app store, Desku is well-regarded for its comprehensive features.

Features:

  • Eva AI Chatbot: Provides automated responses and support.

  • AI Inbox + Helpdesk: Centralizes customer queries and tickets.

  • Live Chat: Enables real-time communication.

  • Automation: Streamlines repetitive tasks.

  • Knowledge Base: Offers AI-powered help articles and FAQs.

  • Shared Inbox: Manages communications from multiple channels.

Pros:

  • Unified inbox for all communications.

  • Automated chatbot and real-time support.

  • Extensive integrations with platforms like Ecwid and Shopify.

Cons:

  • Lacks SMS and call integration.

Pricing:

  • Plans start at $14 per month.

2. Adobe Experience Cloud

Adobe | Saffron Edge

Adobe Experience Cloud is a robust cloud-based solution that helps brands optimize customer experiences across multiple channels. It's known for its extensive capabilities, rated 3.9 on G2 and 8.6 out of 10 on TrustRadius.

Features:

  • Real-Time Customer Management: Integrates creative workflow and asset management.

  • Inter-Connected Workflows: Ensures seamless operations.

  • Customer Insights: Aggregates data for personalized experiences.

  • Content Management: Tools for web and mobile content creation.

Pros:

  • Centralized analytics and multi-site management.

  • 24/7 availability of customer support and ease of use.

Cons:

  • It might take time to get comfortable, and there is no free version.

Pricing:

  • Available on request.

3. Glassix

Glassix has a 4.7 rating on G2 and Capterra. This platform offers a seamless omnichannel experience, focusing on customer engagement and marketing.

Features:

  • 24/7 AI Chatbot: Engages and qualifies leads around the clock.

  • Personalized Experiences: Tailors interactions to user preferences.

  • Automated Lead Routing: Efficiently distributes leads.

  • Real-Time Feedback: Collects insights for strategy refinement.

Pros:

  • Improves lead conversion and marketing ROI.

  • Integrates various communication channels.

Cons:

  • Requires familiarity with advanced AI features.

Pricing:

  • 30-day free trial available, then $49 per month.

4. Priority Software

Priority Software offers a comprehensive ERP and POS solution designed for omnichannel management. It provides an integrated approach to handle various business operations.

Features:

  • Omnichannel Management: Covers operations across multiple channels.

  • Real-Time Data Analysis: Provides live insights for better decision-making.

  • Comprehensive ERP: Includes finance, HR, and logistics management.

  • Flexible Customization: Adapts to business needs.

Pros:

  • Simplifies business operations with an all-in-one solution.

  • Suitable for businesses of all sizes.

Cons:

  • The learning curve for advanced features.

Pricing:

  • Not disclosed but available on request.

5. Revealbot

Revealbot is a leading platform for automating paid ad campaigns across various networks. It’s rated highly for its automation capabilities and performance tracking.

Features:

  • Ad Automation: Boosts, pauses, and adjusts ads based on performance.

  • Custom Metrics: Tailors automation to specific goals.

  • Real-Time Alerts: Notifies performance changes via email or Slack.

Pros:

  • Comprehensive ad management tools and excellent customer support.

  • Integrates with platforms like Google Analytics and MailChimp.

Cons:

  • Higher pricing may be a concern for small businesses.

Pricing:

  • $99 per month with a free trial available.

6. Shopify Plus

Shopify Plus offers advanced e-commerce functionalities, making it the best option for businesses looking to expand their online presence. It supports various sales channels and enhances operational efficiency.

Features:

  • Customization: Advanced options for store design and functionality.

  • Automation: Tools like Shopify Flow and Launchpad streamline tasks.

  • Dedicated Support: Access to a dedicated customer support team.

Pros:

  • Scalable and user-friendly with extensive customization options.

Cons:

  • High service charges and limited basic features.

Pricing:

  • $2000 per month.

7. BigCommerce Enterprise

BigCommerce Enterprise is known for its powerful e-commerce capabilities and seamless omnichannel integration. It’s highly rated for its extensive reach and brand engagement features.

Features:

  • Feed Optimization: Syncs product catalogs across various channels.

  • Integration with Marketplaces: Connects with Google, Facebook, and more.

  • POS Integration: Syncs with offline stores through various partners.

Pros:

  • Priority support and deep integration with major platforms.

  • Synchronizes across over 100 channels.

Cons:

  • The interface can be complex.

Pricing:

  • Not disclosed but available on request.

8. NewStore

NewStore offers an integrated retail solution that combines POS, OMS, and inventory management. It’s designed to provide a seamless experience across physical and digital channels.

Features:

  • Data Overview: Tracks customer, inventory, and performance metrics.

  • Real-Time Insights: Provides up-to-date data for multiple channels.

  • Integration: Links with existing e-commerce and logistics systems.

Pros:

  • Comprehensive feature set and strong mobile commerce focus.

Cons:

  • Limited scalability and customization options.

Pricing:

  • Not disclosed but available on request.

9. Oracle CX Commerce

Oracle CX Commerce is a cloud-based platform for managing customer relationships and e-commerce across multiple channels. It’s praised for its extensive tools and scalability.

Features:

  • Storefront Management: Handles storefront and marketplace operations.

  • Multi-Source Data Analysis: Integrates customer data from various sources.

  • Personalized Services: Delivers tailored shopping experiences.

Pros:

  • Powerful tools and high scalability.

  • Integrates with Oracle and third-party applications.

Cons:

  • Security concerns and performance issues.

  • No integrated development environment.

Pricing:

  • Not disclosed but available on request.

10. Freshworks – FreshDesk Omnichannel Platforms

Freshworks is known for its FreshDesk platform, which provides a unified solution for customer support across multiple channels. It’s appreciated for its user-friendly interface and automation features.

Features:

  • Omnichannel Support: Handles communication via email, chat, and social media.

  • AI Chatbots: Automates responses and detects customer frustration.

  • Omnichannel Dashboard: Provides an overview of team performance and ticket management.

Pros:

  • Intelligent automation and a powerful platform.

  • User-friendly with robust features.

Cons:

  • Limited integration options and automation capabilities.

Pricing:

  • Free plan available.

11. Omnisend

Omnisend is designed for eCommerce merchants. It offers comprehensive tools to drive sales and improve customer experiences. It’s highly rated for its marketing automation and integration features.

Features:

  • A/B Testing: Optimizes marketing strategies through testing.

  • Email + SMS Automation: Integrates messaging channels for effective campaigns.

  • Sales Dashboard: Provides advanced campaign reports and insights.

Pros:

  • Easy to use with a centralized platform.

  • Premium automation and eCommerce integrations.

Cons:

  • Slow customer support and limited email customization.

  • The free plan has limited features.

Pricing:

  • Free plan available.

How do you choose the right Omnichannel Marketing Platform?

When choosing the right omnichannel marketing platform for your business, consider the following key factors:

  1. Business Needs: Identify your business goals, objectives, and requirements for an omnichannel platform.

  2. Features: Evaluate the platform's features, such as campaign management, customer data integration, analytics, and automation capabilities.

  3. Integration: Ensure the platform seamlessly integrates with your existing systems, such as CRM, ERP, and POS solutions.

  4. Scalability: Look for a platform that can grow with your business and accommodate increasing demands and channels as you expand.

  5. User-Friendly Interface: Choose an intuitive and easy platform for your team members involved in marketing campaigns and operations.

  6. Cost: Consider the pricing structure, including setup fees, licensing costs, and ongoing maintenance expenses, to ensure it aligns with your budget.

  7. Support: Evaluate the level of customer support offered by the platform provider, including training, onboarding, and technical assistance.

  8. Case Studies and References: Review case studies and customer references to understand how other businesses have benefited from using the platform.

  9. Security and Compliance: Ensure the platform adheres to data security standards and regulations to protect customer information and maintain compliance.

  10. Customization: Determine if the platform allows for customization to tailor the solution to meet your unique business requirements.

By thoroughly assessing these factors and conducting a comprehensive evaluation of various omnichannel marketing platforms, you can select the one that best aligns with your business needs and objectives.

Conclusion

Choosing the right omnichannel marketing automation platform is critical to the success of the business and the customer experience. 

Consider the right tools and strategies, such as understanding multichannel vs omnichannel marketing, leveraging marketing automation services, and exploring B2B SaaS marketing options to create a unified customer journey that enhances satisfaction and boosts sales.

For personalized recommendations and to explore how you can optimize your marketing strategy with advanced automation tools, reach out to Saffron Edge. Our experts can help you find the perfect solution tailored to your business needs and ensure a smooth implementation process. Contact us today to get started!

Frequently Asked Questions

What sets multichannel and omnichannel marketing apart from each other?

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Multichannel marketing engages customers across multiple platforms separately, while omnichannel marketing ensures a seamless and integrated experience across all channels.

How can omnichannel marketing automation benefit my business?

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Omnichannel marketing automation leverages automated workflows and data insights to streamline and personalize customer interactions, improve efficiency, and enhance overall customer experience.

What should I consider when choosing an omnichannel marketing platform?

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When choosing an omnichannel marketing platform, consider factors such as integration capabilities, automation features, data analytics, customer support, and overall cost.

Are there any free omnichannel marketing tools available?

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Some omnichannel marketing tools offer free plans with limited features. Platforms like Omnisend and Freshworks have free versions that can be useful for small businesses.

How do omnichannel marketing tools integrate with existing CRM systems?

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Most omnichannel marketing tools offer integrations with popular CRM systems, allowing seamless data synchronization and enhanced customer relationship management.

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Moreover, 86% of marketers have observed a measurable growth in their business outcomes after running personalization campaigns. However, customer personalization is not as easy as it looks, and you have already seen this through this blog. But, thanks to AI and machine learning algorithms, personalization becomes more automated and effective. Since the future of the online retail market would be more personalized, it is crucial to enhance customer experience and engagement, and personalization could be the key. Therefore, by having a professional and skillful marketing agency by your side, you can retain your customers through personalization and can always be their favorite. ...

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How To Reach LinkedIn Advertising Support Chat

LinkedIn is like the cool kid on the block for professionals in the world of online advertising. It is a go-to place if you are trying to get your ads seen by the right people. But let's be real, things can get a bit tricky sometimes. That's where LinkedIn Advertising Support comes in – your friendly helper in the digital ad universe. As per research conducted by LinkedIn, it stands as the foremost platform for generating leads. Remarkably, 4 out of every 5 of its 900 million members play a pivotal role in making business decisions, constituting an impressive count of over 720 million members. Even when the membership base was slightly over 850 million, LinkedIn successfully engaged with 180 million senior-level influencers. A LinkedIn audience boasts double the purchasing influence compared to the average online audience. This makes it important for companies to invest in LinkedIn advertising for better business. This blog is your guide to the not-so-secret world of LinkedIn Advertising Support Chat. We are here to help you connect with the experts behind the scenes without the techy headaches. LinkedIn Advertising Support is not just a hotline; it's like having your own superhero sidekick for advertising. As ads get fancier and campaigns get more complex, having someone on your team becomes super important. This blog is like your map to find LinkedIn Advertising Support Chat – the superhero hotline for advertisers. We will tell you why LinkedIn Advertising Support Chat is a big deal, the perks of talking to real people in real-time, and how to fix common problems. It's like having a friend who knows all the LinkedIn advertising secrets. So, stick with us if you are scratching your head over your ads, wondering how to make them work better, or just curious about getting the most out of LinkedIn advertising. We are about to make LinkedIn Advertising Support Chat your new best friend in the digital marketing world. Let's make your ads shine on LinkedIn! Types of Ads on LinkedIn Knowing the benefits and aspects of each LinkedIn ad type empowers advertisers to make informed decisions that align with their campaign goals and resonate effectively with their target audience on the platform. Here are some of the key types of LinkedIn ads you can opt for: Sponsored Content: Sponsored Content takes center stage within the LinkedIn feed, seamlessly integrating with organic content. This versatile format enables advertisers to promote articles, images, and videos directly to a targeted audience. It serves as an excellent choice for campaigns focused on brand awareness, content promotion, and fostering engagement, allowing advertisers to capture attention through rich media content. Sponsored InMail: Sponsored InMail provides a direct avenue for advertisers to send personalized messages to LinkedIn users' inboxes. Messages can encompass text, images, and compelling call-to-action buttons. This ad type is particularly effective for personalized outreach, event invitations, and lead generation, allowing advertisers to tailor messages based on the profiles of the recipients for optimized engagement. Text Ads: Text ads make their presence known on the right rail or the top banner of numerous pages on LinkedIn. These ads may consist of text only or incorporate an image, often featuring the advertiser's company logo. Clicking on a text ad directs users to a website chosen by the advertiser. This straightforward yet impactful format effectively conveys concise messages, promotes specific offerings, and drives traffic directly to the advertiser's designated website. Dynamic Ads: Dynamic Ads stand out through personalization, automatically generating content based on user profile data. These ads can include profile pictures, job titles, and other relevant information, providing a tailored experience. Dynamic Ads are well-suited for personalized lead generation, recruitment campaigns, and dynamic content delivery, offering a unique way to engage the audience. How Does the LinkedIn Advertising Program Operate? Advertisers pick the ad type and outline their goals, like boosting brand awareness, when they set up a campaign. They then narrow down their audience based on factors such as location, job title, and experience. Once the target audience and budget are sorted, the ad content is created, and the campaign is set in motion. You might come across the ad if your profile fits the campaign's criteria. For example, if a company aims to connect with IT professionals, they might use Sponsored Content in the LinkedIn feed. After specifying the industry and experience level, the campaign kicks off, and LinkedIn displays the Sponsored Content to members meeting the criteria. LinkedIn members can be targeted based on provided and inferred profile details, like experience derived from work history. After member interaction, advertisers receive a report on the audience demographics. Crucially, LinkedIn doesn't share specific member data unless members actively engage. As a member, you can manage your ad settings to control how your data influences the ads you see, ensuring a personalized yet privacy-conscious experience. Why LinkedIn Advertising Support Chat? In this huge advertising domain, LinkedIn plays an important role in reaching out to the potential audience of many companies. This makes it important to understand the working of support chat for better LinkedIn advertising outcomes. Here’s why you need a LinkedIn advertising support chat for your next ad campaign: Guidance in the Ad World: LinkedIn Advertising Support Chat serves as a reliable guide through the complexities of LinkedIn advertising. It provides assistance in understanding the platform's features, campaign settings, and overall advertising domain. Think of it as having a knowledgeable friend to help you navigate the sometimes-complex world of digital advertising on LinkedIn. Instant Help for Quick Wins: Time is of the essence in the fast-paced world of online advertising. With LinkedIn Advertising Support Chat, you can get immediate assistance, allowing you to address issues swiftly and keep your campaigns running smoothly. This instant help ensures that you don't lose valuable time waiting for responses via email or dealing with prolonged resolution processes. Tailored Help, Just for You: LinkedIn Advertising Support Chat is designed to cater to your specific needs. Whether you're a seasoned advertiser or new to the platform, the chat support provides personalized assistance. Instead of generic solutions, you get help that aligns with your unique challenges, making the support experience more effective and relevant to your individual advertising goals. Fixing Problems, Pronto: Campaigns can encounter various challenges, from technical glitches to ad approval issues. LinkedIn Advertising Support Chat is an on-the-spot troubleshooter, helping you quickly identify and resolve problems. This rapid response is essential for maintaining the performance and effectiveness of your advertising efforts. Stay in the Loop with Updates: The digital advertising is dynamic, with platforms constantly introducing new features and updates. LinkedIn Advertising Support Chat informs you about the latest changes, ensuring that your advertising strategies align with the platform's current offerings. Staying updated is crucial for adapting your campaigns to leverage new opportunities and features. Boosting Confidence in Campaigns: Beyond addressing issues, LinkedIn Advertising Support Chat is a resource for gaining insights and advice. Direct access to experts empowers you to make informed decisions about your campaigns. This boosts your confidence in managing and optimizing your advertising efforts, contributing to your campaigns' overall success and impact on the platform. Better Ad Experience, Less Hassle: LinkedIn Advertising Support Chat aims to enhance your overall experience on the platform. The chat feature minimizes the hassles associated with managing ad campaigns by providing timely and effective support. This smoother experience allows you to focus more on creating compelling content and strategies, ultimately improving your ads' overall quality and performance on LinkedIn. Preparing for Contact Before reaching out to LinkedIn Advertising Support Chat, collecting key information related to your advertising account is beneficial. This includes details such as your account credentials, specific information about your advertising campaign, and any recent changes you have made. Being prepared with this information helps streamline the support process and allows the chat experts to understand your situation more efficiently. Take a moment to review common issues and frequently asked questions (FAQs) related to LinkedIn advertising. The platform often provides resources addressing common challenges. By familiarizing yourself with these materials, you might find solutions to your issues without the need for direct support. This step ensures that when you do contact the support chat, it's for more complex or specific concerns. Accessing LinkedIn Advertising Support Chat Accessing the LinkedIn Advertising Support Chat begins within the LinkedIn Ads platform. Navigate through the user interface to locate the support section. This is often found in the help or support menu. Familiarize yourself with the platform's layout, making it easier to find the chat option when needed. Once within the support section, specifically look for the chat feature. It might be prominently displayed or tucked into a specific category. The goal is to make this process as straightforward as possible. If available, explore alternative methods for accessing the chat, such as through the LinkedIn mobile app or website, depending on your preferred platform. LinkedIn understands the importance of flexibility. It is better to explore alternative methods for accessing support chat, if available. This might include using the LinkedIn mobile app or accessing the chat feature through the website. Having multiple avenues to connect ensures that you can reach out for assistance in a way that suits your preferences and current circumstances. Initiating the Chat When you are ready to initiate a chat with LinkedIn Advertising Support, start with a clear and concise introduction. Briefly outline the issue you're facing and provide any relevant background information. A clear introduction helps the support team understand your situation quickly, facilitating a more efficient resolution process. Take the time to articulate your issue in a way that is easy for the support team to understand. Be specific about the problem, detailing any error messages or unexpected behaviors you've encountered. The more information you can provide, the better equipped the support team will be to diagnose and address the issue promptly. Visual aids can significantly enhance your communication. If applicable, attach screenshots or relevant documents that illustrate the problem. This can provide the support team with a visual context, making it easier for them to comprehend the issue. Remember to annotate or describe the content of the attachments to ensure clarity. Communicating with Support Effective communication is key to a successful interaction with LinkedIn Advertising Support. Clearly express your thoughts, use straightforward language, and avoid jargon if possible. Ensure that your messages are concise and to the point, allowing for a more efficient exchange of information. If you're asked for additional details, provide them promptly to keep the conversation flowing smoothly. Don't hesitate to seek clarification if something is unclear during the chat. LinkedIn Advertising Support is there to assist you, and asking questions to ensure you fully understand their guidance is encouraged. Likewise, if the support team requests additional information, provide it promptly to expedite the resolution process. Be mindful of response times and set realistic expectations. While LinkedIn Advertising Support aims to address queries promptly, some complex issues may require more time. Understand the support team's working hours and response time guidelines. If your issue is intricate, be patient and allow the support team the necessary time to investigate and provide a thorough solution. Troubleshooting Common Issues If you are facing challenges with ad approval, review LinkedIn's ad policies to ensure your content complies. Check for any flagged content or potential violations. If the issue persists, communicate with the support team, providing details about your ad and seeking guidance on modifications to meet platform standards. For payment-related issues, double-check your payment information on the platform. Ensure your billing details are accurate and up to date. If the problem persists, reach out to LinkedIn Advertising Support, providing specifics about the payment error. The support team can assist in resolving billing discrepancies and ensuring smooth transactions. If you want to enhance ad performance, seek guidance on optimization strategies. Share details about your target audience, campaign objectives, and current performance metrics. The support team can offer insights into refining targeting parameters, adjusting bidding strategies, or optimizing ad creatives for better results. Technical glitches can disrupt your campaign. If you encounter issues such as ad display errors or platform malfunctions, document the problem with screenshots or descriptions. Initiate a chat with LinkedIn Advertising Support, clearly explaining the technical glitch. The support team can investigate and guide you through troubleshooting steps or escalate the issue for further resolution. Feedback and Follow-up After resolving your issue with LinkedIn Advertising Support Chat, consider providing feedback on your support experience. Share your thoughts on the effectiveness of the assistance received, the clarity of communication, and the overall satisfaction with the resolution process. Constructive feedback helps LinkedIn improve its support services. LinkedIn offers a range of additional resources beyond chat support. Explore community forums, help centre documentation, and other self-help materials for ongoing assistance. Familiarize yourself with these resources to empower yourself with the knowledge needed to troubleshoot common issues independently. If your issue requires time for resolution, consider following up with LinkedIn Advertising Support to ensure the problem remains resolved. Confirm that any actions or adjustments recommended during the chat have been implemented successfully. This proactive follow-up ensures the longevity of the solution and provides an opportunity to address any lingering concerns or questions. Summing Up Navigating LinkedIn Advertising Support Chat is a game-changer for advertisers, bringing simplicity and effectiveness to digital campaigns. Having a sound knowledge of the array of ad types and leveraging the support chat for troubleshooting or optimization is key to success. Partnering with Saffron Edge is invaluable for companies seeking to boost their LinkedIn ad game. With our expertise, Saffron Edge helps businesses navigate the complexities of digital advertising with precision and excellence. LinkedIn Advertising Support Chat and Saffron Edge form a dynamic duo in the competitive digital world. It's not just about overcoming challenges but unlocking the full potential of LinkedIn advertising for your business. As you start your LinkedIn advertising journey, armed with insights and support, your campaigns will stand out in the digital. We not only help you identify your goals but achieve them, too. Ready to elevate your LinkedIn ads? Partner with Saffron Edge and make your mark today. ...

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