Top 11 Omnichannel Platforms for Driving Business Growth

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Sabah Noor

date icon Nov 04, 2024

date icon 10 min read

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In the increasingly competitive world, businesses must have a solid online presence and provide customers with a seamless shopping experience.

To differentiate themselves and increase sales, businesses must offer a seamless, integrated shopping experience across all touchpoints. 

Omnichannel marketing platforms are designed to help with this. They connect your online store, physical locations, and other channels to provide a seamless shopping experience. In fact, using these platforms can increase sales by up to 287%.

This blog will look at the top 11 omnichannel marketing platforms that can help drive business growth, streamline operations, and enhance customer engagement.

What is omnichannel marketing?

Omnichannel marketing platforms are integrated software solutions that enable businesses to manage and synchronize multiple sales channels and touchpoints seamlessly. 

These platforms facilitate a cohesive approach to customer engagement, allowing for consistent interactions and experiences across various digital and physical channels. 

They often include features for campaign creation, customer data management, and performance measurement to support effective omnichannel marketing automation services

One example of a B2C brand that successfully utilizes an omnichannel marketing platform is Nike. Nike's omnichannel strategy seamlessly integrates its online store, mobile app, physical retail locations, and social media channels to provide customers with a unified shopping experience across all touchpoints.

Best 11 Omnichannel Marketing Platforms

Omnichannel platforms help businesses optimize their marketing strategies, improve customer engagement, and drive growth by leveraging advanced features like automation, data analytics, and real-time reporting. 

This is a crucial aspect of marketing automation services that aim to streamline and optimize customer interactions. Here are 11 top omnichannel marketing platforms that can help elevate your business:

1. Desku

Desku is a powerful omnichannel customer support platform that excels in automating and managing customer interactions across various channels. With a 4.7-star rating on G2 and 4.8 on the Shopify app store, Desku is well-regarded for its comprehensive features.

Features:

  • Eva AI Chatbot: Provides automated responses and support.

  • AI Inbox + Helpdesk: Centralizes customer queries and tickets.

  • Live Chat: Enables real-time communication.

  • Automation: Streamlines repetitive tasks.

  • Knowledge Base: Offers AI-powered help articles and FAQs.

  • Shared Inbox: Manages communications from multiple channels.

Pros:

  • Unified inbox for all communications.

  • Automated chatbot and real-time support.

  • Extensive integrations with platforms like Ecwid and Shopify.

Cons:

  • Lacks SMS and call integration.

Pricing:

  • Plans start at $14 per month.

2. Adobe Experience Cloud

Adobe | Saffron Edge

Adobe Experience Cloud is a robust cloud-based solution that helps brands optimize customer experiences across multiple channels. It's known for its extensive capabilities, rated 3.9 on G2 and 8.6 out of 10 on TrustRadius.

Features:

  • Real-Time Customer Management: Integrates creative workflow and asset management.

  • Inter-Connected Workflows: Ensures seamless operations.

  • Customer Insights: Aggregates data for personalized experiences.

  • Content Management: Tools for web and mobile content creation.

Pros:

  • Centralized analytics and multi-site management.

  • 24/7 availability of customer support and ease of use.

Cons:

  • It might take time to get comfortable, and there is no free version.

Pricing:

  • Available on request.

3. Glassix

Glassix has a 4.7 rating on G2 and Capterra. This platform offers a seamless omnichannel experience, focusing on customer engagement and marketing.

Features:

  • 24/7 AI Chatbot: Engages and qualifies leads around the clock.

  • Personalized Experiences: Tailors interactions to user preferences.

  • Automated Lead Routing: Efficiently distributes leads.

  • Real-Time Feedback: Collects insights for strategy refinement.

Pros:

  • Improves lead conversion and marketing ROI.

  • Integrates various communication channels.

Cons:

  • Requires familiarity with advanced AI features.

Pricing:

  • 30-day free trial available, then $49 per month.

4. Priority Software

Priority Software offers a comprehensive ERP and POS solution designed for omnichannel management. It provides an integrated approach to handle various business operations.

Features:

  • Omnichannel Management: Covers operations across multiple channels.

  • Real-Time Data Analysis: Provides live insights for better decision-making.

  • Comprehensive ERP: Includes finance, HR, and logistics management.

  • Flexible Customization: Adapts to business needs.

Pros:

  • Simplifies business operations with an all-in-one solution.

  • Suitable for businesses of all sizes.

Cons:

  • The learning curve for advanced features.

Pricing:

  • Not disclosed but available on request.

5. Revealbot

Revealbot is a leading platform for automating paid ad campaigns across various networks. It’s rated highly for its automation capabilities and performance tracking.

Features:

  • Ad Automation: Boosts, pauses, and adjusts ads based on performance.

  • Custom Metrics: Tailors automation to specific goals.

  • Real-Time Alerts: Notifies performance changes via email or Slack.

Pros:

  • Comprehensive ad management tools and excellent customer support.

  • Integrates with platforms like Google Analytics and MailChimp.

Cons:

  • Higher pricing may be a concern for small businesses.

Pricing:

  • $99 per month with a free trial available.

6. Shopify Plus

Shopify Plus offers advanced e-commerce functionalities, making it the best option for businesses looking to expand their online presence. It supports various sales channels and enhances operational efficiency.

Features:

  • Customization: Advanced options for store design and functionality.

  • Automation: Tools like Shopify Flow and Launchpad streamline tasks.

  • Dedicated Support: Access to a dedicated customer support team.

Pros:

  • Scalable and user-friendly with extensive customization options.

Cons:

  • High service charges and limited basic features.

Pricing:

  • $2000 per month.

7. BigCommerce Enterprise

BigCommerce Enterprise is known for its powerful e-commerce capabilities and seamless omnichannel integration. It’s highly rated for its extensive reach and brand engagement features.

Features:

  • Feed Optimization: Syncs product catalogs across various channels.

  • Integration with Marketplaces: Connects with Google, Facebook, and more.

  • POS Integration: Syncs with offline stores through various partners.

Pros:

  • Priority support and deep integration with major platforms.

  • Synchronizes across over 100 channels.

Cons:

  • The interface can be complex.

Pricing:

  • Not disclosed but available on request.

8. NewStore

NewStore offers an integrated retail solution that combines POS, OMS, and inventory management. It’s designed to provide a seamless experience across physical and digital channels.

Features:

  • Data Overview: Tracks customer, inventory, and performance metrics.

  • Real-Time Insights: Provides up-to-date data for multiple channels.

  • Integration: Links with existing e-commerce and logistics systems.

Pros:

  • Comprehensive feature set and strong mobile commerce focus.

Cons:

  • Limited scalability and customization options.

Pricing:

  • Not disclosed but available on request.

9. Oracle CX Commerce

Oracle CX Commerce is a cloud-based platform for managing customer relationships and e-commerce across multiple channels. It’s praised for its extensive tools and scalability.

Features:

  • Storefront Management: Handles storefront and marketplace operations.

  • Multi-Source Data Analysis: Integrates customer data from various sources.

  • Personalized Services: Delivers tailored shopping experiences.

Pros:

  • Powerful tools and high scalability.

  • Integrates with Oracle and third-party applications.

Cons:

  • Security concerns and performance issues.

  • No integrated development environment.

Pricing:

  • Not disclosed but available on request.

10. Freshworks – FreshDesk Omnichannel Platforms

Freshworks is known for its FreshDesk platform, which provides a unified solution for customer support across multiple channels. It’s appreciated for its user-friendly interface and automation features.

Features:

  • Omnichannel Support: Handles communication via email, chat, and social media.

  • AI Chatbots: Automates responses and detects customer frustration.

  • Omnichannel Dashboard: Provides an overview of team performance and ticket management.

Pros:

  • Intelligent automation and a powerful platform.

  • User-friendly with robust features.

Cons:

  • Limited integration options and automation capabilities.

Pricing:

  • Free plan available.

11. Omnisend

Omnisend is designed for eCommerce merchants. It offers comprehensive tools to drive sales and improve customer experiences. It’s highly rated for its marketing automation and integration features.

Features:

  • A/B Testing: Optimizes marketing strategies through testing.

  • Email + SMS Automation: Integrates messaging channels for effective campaigns.

  • Sales Dashboard: Provides advanced campaign reports and insights.

Pros:

  • Easy to use with a centralized platform.

  • Premium automation and eCommerce integrations.

Cons:

  • Slow customer support and limited email customization.

  • The free plan has limited features.

Pricing:

  • Free plan available.

How do you choose the right Omnichannel Marketing Platform?

When choosing the right omnichannel marketing platform for your business, consider the following key factors:

  1. Business Needs: Identify your business goals, objectives, and requirements for an omnichannel platform.

  2. Features: Evaluate the platform's features, such as campaign management, customer data integration, analytics, and automation capabilities.

  3. Integration: Ensure the platform seamlessly integrates with your existing systems, such as CRM, ERP, and POS solutions.

  4. Scalability: Look for a platform that can grow with your business and accommodate increasing demands and channels as you expand.

  5. User-Friendly Interface: Choose an intuitive and easy platform for your team members involved in marketing campaigns and operations.

  6. Cost: Consider the pricing structure, including setup fees, licensing costs, and ongoing maintenance expenses, to ensure it aligns with your budget.

  7. Support: Evaluate the level of customer support offered by the platform provider, including training, onboarding, and technical assistance.

  8. Case Studies and References: Review case studies and customer references to understand how other businesses have benefited from using the platform.

  9. Security and Compliance: Ensure the platform adheres to data security standards and regulations to protect customer information and maintain compliance.

  10. Customization: Determine if the platform allows for customization to tailor the solution to meet your unique business requirements.

By thoroughly assessing these factors and conducting a comprehensive evaluation of various omnichannel marketing platforms, you can select the one that best aligns with your business needs and objectives.

Conclusion

Choosing the right omnichannel marketing automation platform is critical to the success of the business and the customer experience. 

Consider the right tools and strategies, such as understanding multichannel vs omnichannel marketing, leveraging marketing automation services, and exploring B2B SaaS marketing options to create a unified customer journey that enhances satisfaction and boosts sales.

For personalized recommendations and to explore how you can optimize your marketing strategy with advanced automation tools, reach out to Saffron Edge. Our experts can help you find the perfect solution tailored to your business needs and ensure a smooth implementation process. Contact us today to get started!

Frequently Asked Questions

What sets multichannel and omnichannel marketing apart from each other?

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Multichannel marketing engages customers across multiple platforms separately, while omnichannel marketing ensures a seamless and integrated experience across all channels.

How can omnichannel marketing automation benefit my business?

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Omnichannel marketing automation leverages automated workflows and data insights to streamline and personalize customer interactions, improve efficiency, and enhance overall customer experience.

What should I consider when choosing an omnichannel marketing platform?

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When choosing an omnichannel marketing platform, consider factors such as integration capabilities, automation features, data analytics, customer support, and overall cost.

Are there any free omnichannel marketing tools available?

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Some omnichannel marketing tools offer free plans with limited features. Platforms like Omnisend and Freshworks have free versions that can be useful for small businesses.

How do omnichannel marketing tools integrate with existing CRM systems?

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Most omnichannel marketing tools offer integrations with popular CRM systems, allowing seamless data synchronization and enhanced customer relationship management.

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