Explore these Powerful Facebook Marketing Strategies for Your Restaurant
Jul 22, 2019
10 min read
It is important for restaurants and food chains to invest in online marketing and advertising. Doing so would increase the establishment’s popularity and drive in more visitors who’re looking for a trendy places to dine at.
Facebook has become a powerful social media platform that encourages businesses to reach more people by utilizing their paid advertising features. Facebook marketing service is one of the most viable options available for restaurant owners to generate great visibility, branding and ROI for their business.
However, it is not as simple as investing a budget in the campaign and let it run automatically. In order to make the most out of marketing tools, its very important to adapt marketing tactics and strategies that help you generate required results. This is where social media marketing agencies can help.
We spoke to our social media experts and compiled this list of these powerful marketing strategies that can do wonders for making your restaurant a success on Facebook.
It has been widely established that Facebook is one of the most important marketing platforms today when it comes to promoting a businesses. Let’s take a look at some of the most effective strategies that restaurants and food chain owners can leverage while using Facebook.
Promotional Campaigns and Special Events
This is one of the most important factors when marketing a certain business through Facebook. Restaurants and food chains can easily engage and gather more footfall by hosting and promoting events that resonate with their target audience. Putting up invitations to activities like shows, live telecasts, live gigs, contests or even simple promotional offers can go a long way to engage users and entice them for a visit or referrals.
Doing a post recapping the highlights of the events previously hosted through videos and photos can also become viral and encourage even more people who may have missed out in the first place thereby doubling your footfall and engagement with this easy yet recurring tactics.
Demography Targeting and Reach
One of the most promising features of Facebook would be the ability to target a specific demographic when promoting a business. For a small amount, restaurant owners can enter the type of demographic that they wanted to target in a specific area. They can determine the age range and set the location radius. This is extremely useful, especially when the business wanted to build more organic followers, or if the business wanted more engagement in their pages. Restaurants and food chains are utilizing this feature to display an advertisement to people living near the business, encouraging them to pay the restaurant a visit.
Visual Creatives & Advertisements
This type of advertising emphasizes on displaying photos and videos as a way to market the business. Restaurant owners can focus on having professional videos and photographs be used all across their marketing campaign to entice the audience. Food and Beverage can be marketed tremendously through the use of visual mediums and Facebook is one of the strongest visual advertising platforms that is cost effective and seamless for both business owners and users.
Facebook Remarketing
Another impressive marketing strategy by Facebook is their ability to remarket. It can translate to a higher number of ROI, boosting customer engagement and generating more profit for the business. With an extensive customer database, restaurateurs have a gold mine of customer personas and data that they can upload on Facebook marketing segments to create their remarketing and lookalike audiences.This not only increases the chances of drawing more customers with similar tastes and preferences to your restaurant, but also uses a lot less budget if marketed correctly thereby increasing your ROI.
Brand Reputation Services and Management
Facebook also encourages customers to leave reviews and recommend your restaurant to other users. This is both a boon and bane for any businesses. However, it is always a good practice for hotels and restaurants to encourage their customers to leave them positive feedback on their social media page as that helps increase trust and authority of the business thereby generating more business for them. Even if there are negative reviews out there, a professional brand reputation campaign can ensure successful suppression of these negative reviews online in order to maintain a strong positive brand value on social media.
Page Creativity
Last but definitely the most important strategy is to make the look and feel of your Facebook page as visual as possible. While we have discussed how and why to use the videos and images in an earlier part of this post, you need to have a creative team of designers & facebook marketers who can conceptualize brilliant creatives and gifs that bolster your brand and profile. This helps people to resonate with your messages, enjoy and share them with their friends and networks, thus enabling an indirect network of referral users connecting with your brand.
While a lot of these strategies seem easy to do, but restaurant owners don't always have the time or the resources to manage the campaigns effectively. This is where social media marketing agencies such as ours, can help take care of all the marketing efforts for the businesses while you can completely focus on your restaurant. Want to see how we can help?
Email Marketing Automation: How-to-guide for lead & customer nurturing
In today's digital landscape, connecting with your audience personally is more crucial than ever. But how do you achieve that personal touch when you are managing hundreds, if not thousands, of customers? The answer lies in email marketing automation. This guide delves into email marketing automation, its benefits, practical implementation steps, examples of effective workflows, selecting the right tools, and essential best practices to maximize your marketing efforts. What is email marketing automation? Email marketing automation software leverages predefined rules to trigger personalized email messages based on specific actions your customers take (or don’t take). Think of it as having a virtual assistant who knows exactly what to say and when to say it to each of your customers. The software sends automated emails with personalized content to many subscribers at once. This approach saves time and ensures consistency and relevance in customer communications. Why Should You Care? As a business owner or marketer, your time is precious. You want to focus on growing your business, not getting bogged down in repetitive tasks. That’s where an email marketing tool shines: it can significantly optimize your email marketing strategy by automating email campaigns, managing customer segmentation, increasing efficiency, personalizing email content, and making your campaigns more effective among your target audience and customers. Personalization at Scale: Research shows that 90% of consumers find personalized content appealing. With automation, you can send personalized emails tailored to each customer’s unique journey, making them feel valued and understood. Improved Efficiency: Automated email workflows free up time for high-value activities like strategy and relationship building by taking repetitive tasks off your plate. Higher ROI: Automated email campaigns: Generate a whopping 320% more revenue than non-automated ones. That’s a game-changer for any business. Better Customer Retention: It’s easier (and cheaper) to sell to existing customers than to acquire new ones. Automation helps you stay in touch effectively, nurturing those valuable relationships. Scalability: When your customer base grows (and it will!), your email marketing efforts can seamlessly scale. How to Get Started with Email Marketing Automation? Choosing the right email automation software to streamline your efforts and enhance efficiency across your sales, marketing, and customer service teams. Now, the question is: how do you choose the right email automation tool? Features and Functionality: Ensure the email automation tool offers essential features like customizable templates, segmentation, A/B testing, and analytics. Ease of Use: Look for a user-friendly interface that simplifies email marketing campaign creation, management, and tracking. Integration Capabilities: Check if the tool integrates seamlessly with your CRM, social media platforms, and other B2B marketing tools . Scalability: Choose a tool that can grow with your business, accommodating increasing subscribers and advanced features as needed for SaaS marketing . Customer Support: Reliable customer support is essential for troubleshooting and optimizing your email marketing campaigns effectively. How to Set Up Email Marketing Automation Integrating with third-party plugins and leading email service providers can offer advanced automation capabilities and personalized email campaigns. Choosing Email Automation Software: Select a platform like HubSpot, Mailchimp, or Moosend that aligns with your business needs and offers robust features for creating and managing automated campaigns. Audience Segmentation: Divide your email list based on demographics, behaviors, or engagement levels to create targeted campaigns that resonate with different segments of your audience. Defining Campaign Goals: Clearly outline campaign objectives, whether lead nurturing, customer retention, or product promotion, to shape content and strategy. Setting Enrollment Criteria: Determine triggers that enroll subscribers into workflows, such as form submissions, website visits, or specific interactions. Creating Email Assets:: Develop compelling content, personalized subject lines, and clear calls-to-action (CTAs) that cater to each audience segment's interests and needs. Testing Your Setup: Conduct thorough testing before launch to ensure workflows function correctly, making necessary adjustments for optimal performance. Launching and Monitoring: Activate automated workflows and monitor key metrics like open rates, click-through rates, and conversions to measure effectiveness and identify areas for improvement. Email marketing automation for lead generation is crucial to keep your users engaged and hit multiple touch points to get closer and closer to conversions. Examples of Automation in Action Let’s look at some real-world applications: Welcome Series: When someone joins your mailing list, trigger a series of marketing emails introducing your brand, showcasing your best content, and maybe even offering a special “new subscriber” discount. Abandoned Cart Recovery: Has a customer left items in their shopping cart? An automated email with a gentle reminder (and perhaps a limited-time offer) can help recapture that sale. Post-Purchase Follow-Up: After a customer buys from you, automatically send them usage tips, complementary product suggestions, or simply ask for their feedback. Re-Engagement Campaigns: If a subscriber hasn’t opened your emails in a while, an automated sequence can try to rekindle their interest with fresh content or exclusive deals. These automated workflows can be efficiently set up using various email marketing automation tools. Best Practices for Email Marketing Automation Segmentation: Tailor messages to specific audience segments based on preferences, behaviors, and purchase history to boost relevance and engagement. Trigger-Based Campaigns: Use automation to send emails triggered by specific actions or events, ensuring timely, personalized communication. Welcome Series Optimization: Craft compelling welcome emails that set the tone for interactions, showcase brand value, and encourage ongoing engagement. Behavioral Targeting: Use customer behavior data to deliver targeted content and offers that align with customers' interests, driving higher engagement and conversions. Mobile Optimization: Ensure automated emails are mobile-responsive, optimizing readability across devices to maximize engagement. Continuous Optimization: Regularly analyze campaign metrics and conduct A/B testing to refine strategies and enhance results over time. The Future is Automated As we progress, thriving businesses will master the art of relevant, timely communication. Email automation marketing is your ticket to achieving just that. Marketing automation software plays a crucial role by offering automated workflows, personalized email campaigns, and audience segmentation, ensuring your messages are always relevant and timely. Remember, it’s not about bombarding your audience with messages. It’s about delivering the right content to the right person at the right time. When done well, it doesn’t feel like marketing - it feels like excellent customer service. Conclusion Embrace growth marketing automation and watch your business grow while focusing on what truly matters: building amazing products and delighting your customers. Explore various marketing automation tools with Saffron Edge to enhance your email marketing efforts. Your journey towards smarter, more effective email marketing starts now. Happy automating! ...
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Mapping Content To Your Buyer Journey
Are you expecting a profitable customer experience on your website? Your content marketing strategies would do more than just what is expected if properly implemented. If you are still battling to win buyers from your e-commerce stores or traditional online businesses then inventing the content mapping formula could be the only remedy. Mapping relevant contents that would add distinction and clarity to your customer's journey, hence softening the whole process. How does it work? Content mapping helps businesses in several positive ways, right from the point of brainstorming for the right content until the point of actualization of your aims. The buyer’s journey is more like a framework that recognizes the buyer’s advancement via the point of research through decision making. And finally, the point of purchase culmination, and is triggered by the right content mapping strategy. In order to achieve the best content mapping strategy, there are several criteria that are necessary to fall in place. Some of these criterion includes; Your Persona pain, problems and queries Every one of your personas will have a marginally distinctive buyers excursion paving the way to making a buy or speculation with your business. All things considered, the inquiries each of those personas ask all through the procedure will contrast between them - and will likewise be different over the three phases of the purchaser's journey, too. This stage somewhat focuses at the mindsets of your personas, what is their various reasons for visiting your platform, what benefit would they derive from your content and the percentage of satisfaction they would get from the solutions offered to them. Keeping in mind that personas are looking for instructive, seller unbiased content that is engaged around a specific issue within reach or potential open door. In this stage, your audience are most inclined at knowing if you have the solution to their problems and whether at all it is solvable by chance. Your Content type or Format Your content type has more role to play in this stage of buyer’s journey. Generally speaking, contents in specific stages of a buyer’s journey is sure to perform better and faster than a bunch of others. One astonishing thing about this stage is this, a good number of people are more comfy and would rather choose topics in advanced education. Therefore, content types such as e-books, tip sheets and guides tend to be the widely used since it undoubtedly produces a great result. If you should talk about the consideration stage, lots of personas have seemingly identified their individual worries and are now convinced to read more on the curative solutions to them all. Do you optimize your buzzwords? Content mapping journey is more like another different subject in an institute's course outline for a year. The reason is that it seems to appear smaller but in actuality has more extensions that imagined at the beginning. The word “Buzzword” comes into play in this stage of buyer expedition. Buzzwords are those words that fires up the whole content structure, you can alternatively refer to it as a call-to-action word. Since it serves more of that purpose when incorporated in a content. Some good examples of Buzzwords are “Learn”, “identify”, “choose”, “hire”, “troubleshoot” etc. Incorporating these words into contents would helps to create customer/audience awareness. ...
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How Is the BOT Model Helping Global Companies Expand Post Pandemic?
Source: Freepik The impact of COVID-19 has been disastrous. Several people lost their lives, many lost their jobs, and above all, the entire global economy got a setback. However, amidst all these issues, this pandemic somehow resulted in certain improvements on environmental and humanitarian grounds. The same goes for the business sector. On the one hand, Covid-19 made some brick-and-mortar businesses shut their stores. On the other hand, the pandemic has had an indirect positive effect on the adaptability of the business. According to McKinsey, companies are digitizing their internal operations. The fast-evolving landscape for growth has pushed DTC businesses to look for tools and tactics to get an edge over their competitors and combat challenges. One of the key challenges companies are facing is building an agile and skilled digital team that can accelerate their business growth. Many companies hire a digital marketing agency to enhance their online presence and revenue. This is a good strategy, but if your business is expanding, it’s good to go with the BOT model. What Is a BOT Model? The BOT concept is nothing new. Instead, this business model has been utilized by companies for several years. However, BOT has mostly been preferred by the IT sector to increase their capabilities and expand their business. But now there’s good news for D2C brands; Saffron brings you the BOT model designed as per the dynamic DTC landscape. But what exactly is BOT, and how can it leverage your DTC Business? Well, BOT stands for Build-Operate-Transfer. The business model is basically an integrated partnership between the DTC brand and the agency providing BOT service. You know how difficult it is to build a team that stands on your objectives. But you are not alone - around 75% of companies are struggling to optimize their talent acquisition process. This problem can be squared away by BOT. DTC brands like you can contact our experts and let us know your requirements - what type of talent you are looking for, what’s your budget, etc. After understanding what you want, our recruiting team will create Job Descriptions and upload them on various portals and our channels to find the right talent team for you. In addition, we have access to a pool of talent that makes hiring easier and faster. Once we get enough job applications, our HR team starts shortlisting candidates based on your requirements. Furthermore, we will conduct one-on-one interviews and exams, including aptitude and skill tests (per your industry). We also do background checks and test the team/expert on various verticals. After selecting the team/specialist, we will teach and upskill them so that they can cater to your needs. The team/expert will operate from your office but under our control. They will do all your daily tasks as per your business process and workflow and collaborate with your in-house team. Once the team or expert adapts to your business process and you are assured that the unit can deliver the results you want, you can take control of them fully. After this, the team or specialist will be fully yours and work under your payroll. The whole process of the BOT model is divided into three categories: Build, Operate and Transfer. Let’s understand each phase: Build: This phase includes hiring the right candidate(s). Based on your requirements, we source candidates from our extensive talent pool. We vet each candidate from the ground up and upskill them to make them suitable for your needs. We set up a system so that the team/expert will operate from your office under our control in the most effective and productive manner. Operate: In this phase, we professionally manage and handle your team/specialist so that you can focus on your D2C business roadmap and core activities. We have top minds from the industry who will train and scale your team/expert’s skills and knowledge so that they can provide you with the best results. Transfer: It is the final phase in which you decide to take legal ownership of the team/expert. At the end of the contract period, our team will conduct a scanning of each candidate so that you hire only the right talent for your business. This way, you can try a candidate(s) in your work process without paying a significant upfront cost for onboarding, and hire them when you get assured. Through BOT, you can directly hire a job-ready candidate(s) who knows what things can make your business thrive in the competitive digital landscape. Whether you are looking for a PPC expert, content writer, business analyst, growth hacker, SEO specialist, or practice lead expert, we will help you get access to the right talent. How is the BOT Business Model Helping Global Companies to Expand their Operations? Source: Freepik The BOT model allows companies to get access to the right talent and scale up their business quickly. This business model aims to help companies save money, and the time they might spend on hiring. IT firms have been utilizing this business model for years to enhance their capabilities by building productive, agile, and efficient teams. Now, it’s time for D2C businesses to harness the benefits of BOT’s impeccable power. There are various challenges in the D2C landscape, which can be overcome by hiring a suitable employee(s). But you know how difficult this task is. That’s why we bring you the BOT service that allows you to utilize the power of the talent right from the first month of your contract with us. Using the BOT, you can expand your team and accelerate your business growth. Here are the major perks of using BOT: Flexibility: With BOT, you can easily adapt to the changing client’s demands and get all the required resources within a short period. You will be able to get everything done better and faster. Scale up team: One of the biggest benefits of BOT is that you can scale your team as per your requirement. There is little to negligible chance of hiring the wrong candidate. We will ensure that you only get the best without having to put in any hassle. Risk control and cost-effectiveness: With BOT, the chance of failing in a new market reduces greatly. If you have started a new DTC business, you should contact our experts now and know how we will help you get the talent you are looking for. With us, you’ll get specialists who know all the ins and outs of digital marketing - without going out of budget. Takeaway! As companies struggle to hire the right candidate due to a shortage of employees and an increasing number of post-pandemic resignations, BOT gives you a way to come out of this problem. BOT is an innovative and flexible way of hiring the right talent that suits your needs and stands high on your objectives With us, you can build a team of digital specialists that allows you to RULE THE DIGITAL WORLD. We are the first Indian company to offer BOT services to DTC brands. We have a network of HR professionals and digital marketing experts who have hands-on experience with all the tactics and tricks that can allow a brand to establish itself as a big brand in the market. We have a big talent pool that allows you to build an agile and flexible team faster. So, contact our experts and know how we can help you. ...
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