Reasons Why Mobile App Consulting Service Is Getting More Popular In The Past Decade
Feb 25, 2020
10 min read
Until a few years ago, a business that hoped-for success was necessary to build a website for themselves. This was because companies had to stay abreast of technological trends brought about by the internet. This would ensure they remain relevant and reachable to their customers. Today, this trend has further evolved. Now companies have also adapted themselves and maintain both a website and a mobile application to be able to attract and retain customer interest. Today mobile applications or 'apps' are the best means to stay connected to customers. Apps have steered the future of commerce. Mobile application development plays a pivotal role in success in this digital era.
Reasons behind the increasing popularity of mobile apps
Gone are the days when people used mobile phones to only make or answer calls. Today, an average user checks their mobile phone every 18 minutes. Be it for reading notifications, playing games, or checking updates. And all this happens on apps! It's 2020, and we all know the benefits of having a mobile app for your business. Let's have a brief look at the reasons behind their increasing popularity
Connecting with the customer
Although not everyone owns a laptop, today, almost everyone owns a smartphone. So, mobile apps have become a way to stay in touch with customers. A customer is more likely to stay connected to your business if you reach them through an app. For today's digital citizen buying from an app on the mobile phone is more convenient than waiting to connect with the company through a website on the bigger screen.
Simplicity
Placing an order, tracking the delivery, and staying posted on various product offerings is straightforward and efficient for a customer. This way, the customer is in control of the entire process, which makes them comfortable and allows them to stay loyal to your company.
It makes life easier
Mobile apps have given users a smart and straightforward way of doing things. There is an app for almost everything, from booking tickets to making financial transactions, connecting with friends/ strangers to assisting in educating your child, checking directions to reach a place to get a weather update. All such apps make life easier by giving information with a tap of the finger!
Mobile App Development Consultants
Having a mobile app alone is not enough to save your business. It can just ensure you are future-ready and have a strong presence of your brand in the industry. Today the app store is flooded with unlimited mobile apps for every walk of life. People want more and more of these apps and seek for regularly updated versions. This would mean app developers and app developing companies have always to be thinking out of the box to be able to create better and updated versions of apps. And building a mobile app isn't easy! It requires a thorough understanding of several coding languages and business platforms. And apart from that, one also needs external information like market trends, marketing strategies, in-depth knowledge of the business and its requirements; the list is not exhaustive! So, to be able to create useful apps, it is recommended you hire the services of experts. Multiple reasons have contributed to the burgeoning popularity of mobile application consulting services.
What do mobile app consultants do?
Clients intending to develop a mobile app can seek assistance from mobile app consultants in each phase of development. They act as a bridge between buyers and sellers. Not all companies can afford to have in-house consultants. Usually, they hire specialized consultants when required. They guide professional app developers to set the standards for each aspect of app development. 
How can mobile app consultants assist you?
Mobile app development consultants have knowledge of the right trends, methods, and codes. With input from them, the app developer is sure to develop the best app that would give a profitable outcome.
Their specialization ensures they understand the core needs of the company and appropriately suggest the best matching user interface, code, designs, navigation techniques, integration methods, etc. that should be incorporated in the app.
Design all-important requirements of the app like features, functions, notifications, buttons, alerts, notifications, table/grid, indexing, and search tab placement, etc.
A consultant has an important role to play in each phase of the app development process, right from the conception to end delivery of the app. Let's go through the stages of app development where consultants have a pivotal role to play
App development and strategy planning stage
The expertise of consultants helps them lay out a strategy of the app based on specific business needs. An app that is designed based on the particular needs of the business turns out to be better than a generalized app.
App platform
Choosing the right platform for your app is equally important. A lot of factors go into making the decision between choosing iOS or Android or both as a platform of your app. The expertise and knowledge of an app consultant ensure you end up doing the best for your company.
Data Security
The security of data has become a significant concern with each passing day in this technologically advanced world. Having a dedicated consultant expert in the area can ensure higher security of data.
Enterprise app distribution
With assistance from an experienced consultant, the distribution phase will go smoothly.
App Marketing
Lastly, success is not only when you can develop a robust app for your business. App marketing is an equally important factor that helps convert casual visitors into customers. The expertise of consultants ensures your app and business get access to the right marketing strategies hence ensuring success.
Conclusion
Once you understand what exactly a mobile app consultant can do for your mobile app, and ultimately to your business, you would be able to comprehend the reason behind their growing popularity amongst businesses who wish to launch/maintain a mobile app.
Mobile app consultants hold your hands from the commencement to completion of the app development process. They ensure the app developer creates a user-centric app that is delivered to you on time. Their presence may not be noticed, but they add a lot of value to each process of app development like cost-effectiveness, quality standard, smart & user-friendly app, timely delivery, proper execution, and implementation. They are a guiding light to businesses and their app developers!
Why is Organic Search Important for DTC
The way we shop has undergone a remarkable transformation in recent times. With the incredible onset of e-commerce and the push it received during the pandemic, our shopping experiences have mostly gone digital. This has eventually resulted in Direct-to-consumer (DTC) ecommerce companies having soared in popularity, meeting the growing demand for online convenience. But with this surge in DTC brands, there's an equally intense surge in competition. As time progresses, it's crystal clear that a DTC brand's success heavily relies on its digital visibility. Third-party limitations are becoming more restrictive, and DTC SEO marketing has emerged as the crown jewel of marketing strategies for DTC businesses. This article will uncover the critical role of organic search in DTC strategies. We'll explore the unique challenges that DTC brands face in the digital world while highlighting the opportunities that await those who navigate this terrain wisely. What is Organic Search for DTC? Organic search results, those non-paid listings appearing on a search engine results page (SERP), are determined by various factors. These factors include their relevance to the user's search query, the presence of incoming links, effective search engine optimization (SEO) strategies, and the domain's authority. It's important to note that organic search results are distinct from paid search results, also known as pay-per-click advertising, as advertisers cannot purchase them. Rather than buying their way to the top, website owners focus on adhering to location-based SEO best practices, often referred to as ethical or organic SEO. These practices aim to naturally improve a website's ranking on SERPs, without resorting to dubious tactics like keyword stuffing, which falls under unethical SEO. The position of a link on a search results page holds significant importance. In many cases, organic search results occupy only a small section of the page, especially when search ads are displayed prominently at the top. On devices with limited screen space, such as notebooks, tablets, or smartphones, users may see just one or two organic search results without the need to scroll further down the page. The Role of Search Engines They serve as the digital epicenters where DTC businesses showcase their offerings, akin to virtual storefronts. The profound impact of securing top organic rankings on these search engines profoundly influences click-through rates and, ultimately, fosters conversions for DTC products. Search engines are the bustling avenues where consumers congregate, searching for solutions to their needs. SEO is the compass that ensures DTC brands aren't concealed in the shadows but instead prominently showcased on these virtual avenues. Organic vs. Paid Search The choice between organic and paid search is a critical one, and it transcends mere cost considerations. Let's delve into the distinctions between these two strategies and highlight the unique value organic search brings to DTC brands. Organic Search: The Building Blocks of Trust Organic search is all about nurturing unpaid rankings in search results. It's a patient endeavor, placing results on the page, often requiring substantial effort to secure a prominent spot. Yet, the payoff is profound and long-lasting. From a DTC perspective, organic search is akin to cultivating trust and credibility, mirroring the core values of DTC brands Effectiveness: Organic search is an investment in the long run. Once established, it costs nothing and continues to deliver results. This aligns seamlessly with the sustainability ethos of DTC businesses. Cost-Effective: Unlike paid search, organic efforts don't demand ongoing financial commitments. DTC brands can channel their resources into building a solid foundation that endures. Customer Trust: Organic rankings signify authenticity to consumers. DTC brands thrive on their authentic, direct relationships with customers, and organic search reinforces this by positioning them as reliable, trustworthy options. Credibility and Loyalty: The gradual ascent through organic search results instills confidence. Customers perceive DTC brands as credible and are more likely to return, building lasting relationships. Paid Search: Quick Gains, Short-Lived Impact Paid search focuses on paid rankings that secure prime positions at the top of the search results page, swiftly achieved with a monetary investment. However, the flow of traffic comes to a halt when the advertising campaign stops, necessitating both upfront and ongoing expenses. Immediate Visibility: Paid search provides instant visibility, which can be advantageous for DTC brands seeking a rapid market entry or product launch. Short-Term Gains: While it delivers quick results, paid advertising lacks the enduring impact of organic search. It's a short-term strategy, more aligned with immediate sales goals than long-term brand-building. Cost Challenges: The continuous financial commitment can be a challenge for DTC brands that aim for fiscal prudence while maintaining brand integrity. In essence, the choice between organic and paid search boils down to the DTC brand's goals and values. Organic search, with its focus on trust-building and long-term credibility, aligns harmoniously with the core principles of DTC businesses. It's an investment in enduring relationships, echoing the direct, authentic connections that define the DTC landscape. Key Benefits of Organic Search for DTC Search Engine Targeting SEO empowers DTC brands to pinpoint specific keywords and phrases relevant to their products. These keywords act as beacons guiding potential customers directly to their digital storefronts. When consumers seek these terms, well-optimized websites ascend in search engine rankings, boosting brand visibility and credibility. Organic Traffic Paid advertising delivers instant gratification, but organic search strategies are the marathon runners of the ecommerce world. They consistently channel organic traffic at no additional cost. This steady influx of visitors plays an integral role in the buyer's journey, culminating in increased conversions and an impressive return on investment (ROI). Surpassing Competitors SEO is the race to the summit. DTC brands that fervently pursue organic search strategies can outpace their competitors without hefty investments in paid advertising or digital marketing. Enhancing organic search traffic can help a company ascend in search engine rankings and secure a more prominent virtual storefront position, relegating competitors down the list. Cost-Efficiency and Scalability Unlike pay-per-click ads, which may become cost-prohibitive over time, organic traffic is cost-effective, especially when fortified with effective SEO principles. Moreover, it's scalable, allowing businesses to expand without inflating their retention marketing budgets. This scalability ensures that DTC brands can thrive in the competitive digital landscape while maintaining fiscal prudence. Long-Term Results Organic search strategies are enduring investments. They optimize a company's presence on search engines independently of ongoing expenditures. This sustained impact ensures that DTC businesses continue to reap the rewards of their SEO endeavors, adapting to evolving consumer trends. Laser-Focused Targeting Effective SEO ensures that a company's website surfaces when consumers search for keywords closely aligned with their industry. This precision targeting delivers consistent, highly relevant traffic, not only fueling lead generation but also nurturing a loyal customer base for DTC products. Strategies for Optimizing Organic Search in DTC Direct-to-consumer e-commerce businesses thrive in the digital age by mastering the art of SEO. Here, we unveil tailored strategies for DTC brands to optimize their online presence, skyrocketing their organic search visibility and customer engagement. On-Page SEO Brands must fine-tune their approach to ensure their online presence shines. This entails optimizing product descriptions, category pages, and the invaluable asset of customer reviews. Product Descriptions: The heartbeat of any ecommerce site, product descriptions should be more than just informative; they should be keyword-rich. Identify the keywords and phrases potential customers use to find your products. Craft product descriptions that seamlessly incorporate these keywords but do so naturally to avoid keyword stuffing. This practice not only enhances search engine visibility but also ensures that your offerings resonate with shoppers. Category Pages: Often overlooked, category pages provide a golden opportunity to boost organic rankings. Ensure these pages are thoughtfully structured and contain clear, descriptive headings, titles, and meta tags. This clarity aids both search engines and users understand your website's organization, making navigation a breeze. Customer Reviews: Customer reviews are a treasure trove for DTC brands. Not only do they build trust and credibility, but they also offer a chance to infuse keywords naturally. Encourage customers to leave detailed reviews that include relevant keywords. User-generated content can be a potent ally in your SEO journey. Power of Keywords Keywords are the compass guiding DTC businesses to the hearts of their audience. Identifying the right keywords is a crucial first step. Short-Tail vs. Long-Tail Keywords: Short-tail keywords represent general search terms with high search volume but fierce competition. Long-tail keywords, on the other hand, are more specific, with lower search volume and competition. DTC success often hinges on balancing these two types. Use short-tail keywords to establish topical authority and long-tail keywords to drive immediate traffic. This two-pronged approach forms the bedrock of a robust SEO strategy. The Content Marketing Imperative Content marketing is the heartbeat of DTC brands' organic search strategy. As customer acquisition costs continue to rise, content becomes the beacon for consumers to discover DTC websites. DTC brands should consider content that addresses consumer pain points and complements their products. Think how-to guides, engaging videos, insightful blog posts, and informative infographics. These content pieces not only attract and engage users but also enhance the website's SEO by offering valuable, shareable resources. Mobile-Friendly and User-Centric Approach DTC shoppers have a strong preference for the mobile shopping experience. Ensuring your website is mobile-friendly is no longer optional. Responsive Design: Implement a responsive design that automatically adapts to various device sizes, including PCs, tablets, and smartphones. This approach ensures that all website elements, including text and images, are easily legible and navigable on smaller screens. Page Load Speed: Users expect speedy websites. Nobody has Page load speed is not only a user experience factor but also a ranking factor for search engines. Optimize images, minify code, and reduce elements on product pages to improve loading times. Link Building and Social Signals DTC-focused link-building strategies often involve collaborations with influencers in the niche. These partnerships expand the brand's reach and authority. Seek out influencers who align with your brand's values and target audience. When reputable influencers link to your site, it not only drives direct traffic but also signals to search engines that your website is a credible source. Customer reviews and active engagement on social media platforms contribute to social signals. These signals amplify organic search visibility and build trust with your audience. Encourage customers to leave reviews and maintain an active presence on social media platforms relevant to your niche. Examples of Organic Search Optimisation Done Right When it comes to the power of SEO in e-commerce, the proof is in the results. Two brands, Filter King and Casper, achieved remarkable success by leveraging SEO strategies that propelled them from obscurity to substantial profits. Filter King: A Half-Million Dollar Leap in Two Months Filter King, a brand specializing in air filters, managed to achieve an astonishing feat in a short span of time. Despite selling a product that may not be considered glamorous, they harnessed the potential of SEO to skyrocket from zero organic traffic to a staggering $460,000 in just a few months. Their success can be attributed to the following key SEO tactics: Keyword Research and Mapping: Filter King conducted meticulous keyword research and mapping to understand the search behavior of their target audience. By identifying the right keywords, they ensured their content aligned with what potential customers were looking for. Strong Internal Linking: Internal linking, a fundamental SEO practice, was skillfully utilized. This strategy not only improved the website's user experience but also enhanced its search engine visibility. External Link Building: Filter King also invested in external link building, forging connections with other websites in their niche. These external links not only drove traffic but also boosted their authority in the eyes of search engines. Casper: Rising from Obscurity to a $750 Million Giant in Four Years Casper, a mattress company, transformed itself from relative anonymity into a $750 million business in just four years, thanks to a well-executed SEO strategy. Despite offering a limited product range, their SEO tactics played a pivotal role in their meteoric rise: Comprehensive Content: Casper created content tailored to shoppers at every stage of the buying journey. This approach ensured they captured potential customers' attention and provided valuable information throughout their decision-making process. High-Authority Backlinks: Casper implemented a backlink strategy that included collaborations with incredibly high-authority websites. These partnerships not only expanded their reach but also bolstered their credibility. Referrals and Reviews: Using referrals and customer reviews, Casper built trust within their target market. Positive reviews and word-of-mouth recommendations solidified the brand's reputation. Answering Customer Questions: Actively addressing its target market's questions and concerns through content helped Casper position itself as an authoritative source of information, further enhancing its credibility. Competitor Comparisons: Casper also created resources that compared their products to competitors'. This transparent approach allowed consumers to make informed choices and solidified Casper's position as a top mattress brand. In Conclusion Organic search is the backbone of success for DTC brands. It's not just about rankings; it's about building trust, engaging customers, and aligning with the values that define DTC. If you're ready to embark on this journey, Saffron Edge is here to help. Our experts specialize in organic search, paving the way for your DTC brand's digital triumph. Contact us today SEO help for DTC to unlock the limitless potential of organic search for your DTC brand's success. ...
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What is Semantic SEO and How can it be Optimized for Semantic Search?
Over the past decade, internet searches have changed a lot. Websites like Google have become exceptionally adept at understanding our queries almost as a real person would. Their goal is to provide users with relevant results quickly and easily. This is why keeping up with search engines is super important if you want people to find your content online easily. But how do you do that? By implementing Semantic SEO strategies, you can make sure that your content not only has the right words but also talks about things in a way that makes sense. This blog will explain how to use semantic SEO to make your content and be noticed by more people online. What is Semantic SEO? Semantic SEO is about making your online content more helpful by focusing on its overall meaning, not just specific words you think people will search for. It's about making sure your content matches what people really want to know and does an excellent job of thoroughly explaining the topic. This method is important because it's how modern search engines, like Google, decide what's helpful and should be shown to people searching. By covering a topic deeply and linking ideas together, you help search engines understand your content better, which can help your content show up in search results for more questions people have through effective semantic SEO services. The impact of AI and NLP on Semantic SEO The growth of semantic SEO is closely connected to advancements in artificial intelligence and natural language processing technologies. These advancements have significantly changed how search engines understand and rank content. Let's look at key developments that have influenced the current SEO landscape. Google's Knowledge Graph Introduced in 2012, the Knowledge Graph is an extensive database that maps entities and their relationships. It helps Google understand the connections between concepts, providing more contextual search results. For example, when you search for a famous person, the Knowledge Graph allows Google to display a panel with key information about that person, their relationships, and related entities. Hummingbird Algorithm Launched in 2013, this update marked a significant shift towards semantic search. It helped Google to understand the intent behind queries better, moving beyond exact keyword matching. Hummingbird allows Google to interpret the meaning of entire phrases rather than individual words, leading to more relevant search results. RankBrain This machine learning algorithm, introduced in 2015, further enhanced Google's ability to interpret search queries and provide more relevant results, especially for never-before-seen searches. RankBrain can make educated guesses about the meaning of unfamiliar words or phrases based on similar queries it has encountered before. BERT (Bidirectional Encoder Representations from Transformers) Implemented in 2019, BERT revolutionized Google's natural language understanding, allowing it to grasp context and conversational language nuances in search queries. BERT is particularly effective at understanding the importance of prepositions and context in search queries, leading to more accurate results for complex or conversational searches. Search Generative Experience (SGE) Announced in 2023, SGE represents Google's latest push towards AI-powered search, generating interactive snippets that thoroughly answer user queries. This feature gives users more immediate and detailed answers directly in the search results, potentially changing how users interact with search results pages. Why is Semantic SEO important? Implementing a Semantic SEO strategy for your business offers several advantages: Improved rankings When search engines clearly understand your content, this increases your chances of appearing in more searches related to your topic. This helps more people find you in search results, underscoring the importance of search engine optimization services. Improved user experience Semantic SEO encourages the creation of valuable content that more effectively addresses user intent, leading to higher engagement and satisfaction. Users are more likely to find the information they need, which will help reduce bounce rates and increase time on site. Increased visibility in SERP features Well-structured, semantically rich content is more likely to appear in featured snippets, knowledge panels, and other prominent SERP features. These high-visibility placements can significantly increase click-through rates and overall traffic. Better voice search optimization The conversational nature of semantic content aligns well with the growing trend of voice searches. As more users adopt voice-activated devices, optimizing for natural language queries becomes increasingly important. Improved content quality The process of optimizing for semantic search SEO often leads to creating more informative content. This benefits you by providing more value to your audience, potentially increasing brand authority and trust.By leveraging semantic analysis SEO, you can improve your rankings and visibility, enhance your content's overall quality and relevance, and lead to a better user experience and increased engagement. Want to reduce your CAC to half? Book a strategy call 4 Semantic SEO best practices To effectively implement semantic SEO, consider the following strategies: 1. Semantic keyword research Focus on topics, not just keywords Instead of targeting individual keywords, consider broader topics and themes. This keyword research approach enables you to craft more comprehensive content covering multiple facets of a subject. An example of semantic topics SEO: Instead of just targeting "how to bake bread," consider covering related subtopics like types of flour, kneading techniques, and troubleshooting common baking issues. Identify related concepts and entities To get your content noticed and help it perform better, try using Google’s "People Also Ask" feature or tools that help you find related keywords. For example, if you search for digital marketing online, you'll see a box called "People Also Ask." This box is filled with questions that lots of people are asking about digital marketing. If you ensure your content answers these questions, your article or page could rank higher in Google searches and appear directly in the "People Also Ask" box, catching even more people's attention. Analyze search intent It is essential to understand why users are searching for a particular term. Are they looking for information, trying to make a purchase, or looking for a specific solution? For instance, searching for "best running shoes" likely indicates a purchase intent, while "how to start running" suggests an informational need.Customize your content to match the search intent. Use keyword clustering Group related keywords together to identify overarching themes and subtopics within your content. 2. Content creation Create comprehensive, in-depth content Try to cover your chosen topic thoroughly, addressing various aspects and related questions. This doesn't necessarily mean writing excessively long content but ensuring that your content is rich in relevant information. For example, a guide on "how to choose a laptop" should cover aspects like processor types, RAM, storage options, display quality, and user needs. Use semantically related phrases Use natural language and include terms and phrases conceptually related to your main topic. This helps search engines, such as Google, better understand the context of your content. For example, an article about "sustainable fashion" might naturally include phrases like "eco-friendly materials," "ethical manufacturing," and "slow fashion movement." Optimize for conversational queries With the rise of voice search, it's important to consider how people might ask questions verbally. Include natural language phrases and questions in your content. For example, instead of just targeting "weather forecast," consider including sentences like "What will the weather be like tomorrow?" or "Do I need an umbrella today?" Use proper HTML structure Employ semantic HTML elements like <header>, <nav>, <article>, and <section> to provide clear structure and meaning to your content. This will helps search engines to understand the hierarchy and relationships within your content. Implement schema markup Leverage structured data to offer additional context about your content, aiding search engines in comprehending the relationships among various elements on your page.For example, using Article schema can help search engines understand the structure of your content, such as the headline, author, and publication date. Create multi-format content Consider presenting information in various formats, such as text, images, videos, and infographics. This caters to different user preferences and can help search engines better understand your content through other mediums. 3. Internal linking Create topic clusters Organize your content into clusters of related pages, with a main pillar page linking to more specific subtopic pages. This helps establish topical authority and provides a clear context for search engines. For example, a main page about "digital marketing" could link to subtopic pages about SEO, social media marketing, and email marketing. Use descriptive anchor text When linking between pages, use anchor text that accurately describes the linked content, providing additional semantic context. In the HTML code of a webpage, an anchor text looks like this: <a href=”https://www.example.com”>Anchor Text</a>Instead of common phrases like "click here," use descriptive text that gives users and search engines an idea of what the linked content is about. Link-related content Connect pages that cover related topics or aspects of a broader theme, reinforcing the semantic relationships between your content. Implement a logical site structure Organize your website to group related content naturally. This could involve creating category pages, tags, or other organizational elements that help users and search engines navigate your content more easily. Use breadcrumbs Implement breadcrumb navigation to show the hierarchical relationship between pages. This will assist users in navigating your site and provide additional context about its structure to search engines. 4. Structured data Implement schema markup Use appropriate schema types, such as articles, FAQ pages, or product schemas, to provide additional context about your content. This assists search engines in gaining a clearer understanding of your content, potentially leading to more informative search engine results pages through effective SEO Semantic Markup. Highlight key information Use structured data to mark important elements like dates, ratings, and author information. This will facilitate search engines' understanding and display of this information effectively in rich results. Implement organization schema Use Organization schema to provide information about your company, including your logo, social media profiles, and contact information. How do we measure the impact of semantic SEO? To measure the effectiveness of your semantic SEO strategies, consider monitoring the following metrics: Organic traffic growth: Track increases in organic traffic, particularly for long-tail and semantic variations of your target keywords. Keyword rankings: Monitor improvements in rankings for your target keywords and related semantic phrases. SERP feature visibility: Track your appearance in featured snippets, "People Also Ask" boxes, and other features. User engagement metrics: Monitor essential metrics like time on page, bounce rate, and more to evaluate how well your content meets user needs. Conversions: Monitor any changes in conversion rates that may be attributed to improved content relevance and user experience. Conclusion Creating content and making sure it shows up in searches is all about relevance and related to what people are looking for. Even if your website works perfectly and uses some of the right words, it won't show up high in search results if the content doesn’t really talk about what it’s supposed to, emphasizing the importance of SaaS semantic SEO. The basic rules of semantic SEO tell us that you need to make your content in a way that Google can understand well, ensure it works with how people naturally ask questions, and try to answer as many related questions as possible. At Saffron Edge, we are dedicated to creating meaningful, relevant content customized to your brand’s needs. Contact us today and take the first step towards a more engaging, trustworthy, and visible website. Let's make your content impactful together! ...
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7 Tips To Grow Your Business With Inbound Marketing
Today the internet is overflowing with information and your potential buyers are being over-saturated with it. In fact, Sirius decisions has reported a 22% increase in the average sales cycle over the past 5 years because of more involvement of the decision makers in the buying process. To make sales you need to provide these decision makers the content that they are looking for that helps them make a decision exactly why your company is the next stop where they should buy the product from. Giving this informative content at the right time, and on the right platform has become your top job priority. There are simpler ways to use Inbound Marketing to grow your business and we’ll have a look at it. 1. Research To do a research, you don’t need wikipedia go throughs or searching over the internet for case studies or white papers to make your own strategy. All that is needed is you need to know your business and objectives, knowing about the competition and what kind of inbound strategy they employ and last and most important thing is to know your customers. Just ask yourselves these simple questions: Knowing your business How would you measure the performance of your efforts? What are your revenue goals? How do you describe the growth of your business?( revenue generated, amount of leads coming in, customers acquired, etc.) Defining the sales process? (producing content used to educate prospects, what is the length of process, etc.) Knowing your Competition If you think that you know it all about your industry that might be correct for some cases but businesses overlook the fact that they shouldn’t care much about the changes taking place in the industry, updates and innovations. If you want to stay ahead of the herd then continued industry research is a must. What kind of content is posted by your competitors on their website? Is there any major changes taking place, news and updates? Does a business to business marketplace exist for your industry? What is the current scenario regarding your industry stats? Are your goals realistic and attainable? Knowing Your Customer Constantly staying in touch with your sales team is important because they are the ones who are in direct contact with your potentials customers and they are the ones who can provide an insight about what your customers want. Some questions to ask them are: 5 key points that are commonly answered by the sales people? How is your product helpful in solving the customer’s problems? Most responsive customer demographics? What kind of communication the customers respond to the most? 2. SEO Creating content as per the needs of your customers is as important as optimizing it for keywords. Knowing in depth about what keywords your customers are searching for and optimizing each and every page of your website for such keywords is the process that your business needs to follow. When it comes to SEO keeping a tab on these takeaways is helpful: Including keywords in the page content in elements like header and page text Including keywords in the page properties such as URL, meta description and alt tags for images. Most importantly linking keywords in your content to the other pages of the website or to the other websites or landing pages for backlinking. 3. Content Most important and integral part of Inbound Marketing is the content. Creating an Inbound strategy that includes contents like blogs, content on websites, landing pages, on social media or email to which your customers respond the most to should be the area you should focus your energy. To see results you can even ask your customers by creating the premium content and fill out a form that how helpful or informative do they find your content. 4. Blogging Posting blogs on your websites and optimizing them for keywords is the way how you bring organic traffic to your website. It is highly recommended that you use blogging to grow traffic on your website. Some simple tips for a robust blogging strategy are: Writing content around the issues, and challenges that your prospects face and penning their solutions and mentioning about how your products or services can solve your problems. Maintaining the frequency The amount of content that goes out in a day whether it be in any form: blogs, content on social media sites etc., maintain the frequency according to the response you get from your customers. Learning from competitors Your competitors have already been blogging, so learn most of the stuff from them like what kind of content they post, what is the response they get in the form of comments, shares etc. Using call-to-actions Providing call-to-actions at the end of the blog like a button re-directing them to your products or services page after you have addressed their concerns through your blog. 5. Lead Communication After that you have successfully implemented all the above steps and let us assume that you have got some qualified leads, now is the time to actually focus on communicating with them. Based on the type of leads or queries that have been generated by various types of customers: who they are and what is their demographics, what kind of service or product are they looking at, which question they want to be answered by you. All these need to be taken care of while communicating with the customer. 6. Lead Nurturing Lead nurturing is the time when you get to know whether a lead is sales ready or not so that the sales team is not wasting time on unqualified leads. Here are some tips: Refining your messages Giving your customers with the relevant content or asking them more questions to know exactly what they want to know. They exactly need to hear something from you like an offer or something that entices them towards your company. What to give your customers Blogging comes in handy for this purpose. Keep sending them blog posts or updates in the lead nurturing e-mails to inform them or getting them back on your website. 7. Conclusion We hope that these 7 steps in your Inbound Marketing will help you grow your business. Creating the right content, optimizing the content for SEO will attract the right kind of visitors you are looking on your website and certainly generate queries for your products or services. ...
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