Creating a SaaS Calendar for Social Media
Jan 18, 2024
Jan 18, 2024
10 min read
10 min read
Table of contents
- Choosing the Right Social Media Platform
- The Foundation - Organizing Ideas for a Content Calendar
- Crafting a Week's Worth of Posts in 30 Minutes or Less
- Best Practices for Writing and Posting on Social Media
- Scheduling Posts for Optimal Impact
- The Importance of Social Listening for Ongoing Engagement
- Conclusion
Every savvy content writer understands the significance of blog posts in boosting search engine rankings and driving organic traffic. However, higher Google rankings don't automatically translate to increased engagement. According to Hootsuite, on a daily basis, individuals spend an average of 2 hours and 28 minutes using social media. Social media serves as an ideal platform to promote content, network effectively, and initiate meaningful conversations. This blog delve into creating a social media calendar that saves time and builds a highly engaged audience for your SaaS content marketing strategy.
Choosing the Right Social Media Platform
Selecting the most suitable social media platform is foundational to your SaaS social media strategy, particularly regarding content writing for SaaS. Analyzing audience preferences, competitor presence, and content compatibility are essential factors to consider for SaaS content marketing agencies. Understanding your target audience's demographics, interests, and behavior will help identify platforms where they are most active and engaged. Conducting thorough competitor analysis allows you to identify which platforms they are utilizing successfully. Additionally, evaluating the compatibility of your content formats with different platforms is crucial. For example, visual-heavy content may thrive on Instagram, while thought leadership articles may find a home on LinkedIn. By aligning your brand with the right platform, you can maximize your reach and engagement with your target audience. Find a Linkedin content calendar on our website.
The Foundation - Organizing Ideas for a Content Calendar
Efficient planning and organization are key to achieving content success on social media, especially in the realm of SaaS content marketing examples. Creating topic pillars serves as the backbone of your social media calendar. These pillars are broad content categories that align with your brand and audience interests. By establishing topic pillars, you can ensure a diverse range of content and repurpose existing materials effectively. For instance, if your SaaS focuses on productivity tools, your topic pillars include time management tips, remote work strategies, and project management insights. This structured approach allows for consistent messaging, helps brainstorm new ideas, and ensures that your content remains relevant and engaging to your audience.
Crafting a Week's Worth of Posts in 30 Minutes or Less
Time efficiency is crucial, especially when managing multiple roles within your SaaS business. A step-by-step guide can be followed to streamline the content creation process for efficient B2B content syndication.
Start by determining the ideal posting frequency for each platform based on audience behavior and platform algorithms. Next, populate your social media calendar with diverse topics and formats, ensuring a mix of educational, entertaining, and promotional content. To initiate the writing process, outline the key points for each post and leverage pre-existing resources such as blog articles, saas content marketing playbook, or customer testimonials. By following this approach, you can create a week's worth of posts efficiently, saving time while maintaining a consistent social media presence.
Best Practices for Writing and Posting on Social Media
To make your SaaS content stand out on social media, it's important to follow certain best practices. Cross-posting should be done carefully, tailoring the content to each platform's unique characteristics and audience expectations. Encouraging audience engagement through questions, polls, or contests fosters a sense of community and increases reach. Maintaining an authentic brand voice across platforms helps build trust and recognition. Additionally, leveraging the power of video content, whether through tutorials, demos, or behind-the-scenes glimpses, can significantly boost engagement and shareability. By adhering to these best practices, you can maximize your impact on social media and effectively convey your SaaS value proposition.
Scheduling Posts for Optimal Impact
Efficiently scheduling your social media posts is critical for maintaining a consistent online presence and reaching your target audience effectively. Utilizing social media scheduling tools such as Hootsuite, Later, HubSpot, Sprout Social, or Buffer can simplify the process. When selecting a scheduler, consider user-friendliness, platform integrations, analytics capabilities, and cost factors. By using these tools, you can plan and schedule your content in advance, ensuring that it is delivered to your audience at optimal times for engagement. This approach allows you to maintain a consistent posting schedule, even during busy periods and frees up time for other important tasks within your SaaS business.
The Importance of Social Listening for Ongoing Engagement
Social listening is a vital component of ongoing engagement on social media. It involves actively monitoring and responding to conversations, comments, and mentions related to your brand, industry, and target audience. A dedicated social listener is responsible for promptly verifying and promptly addressing customer inquiries, comments, and feedback. By actively engaging with relevant content in your industry, you can establish your brand as a thought leader and build relationships with potential customers. Social listening also enables you to monitor industry trends, gather valuable feedback, optimize future posts, and identify opportunities for collaboration or partnership. By prioritizing social listening, you can foster authentic connections with your audience and continuously refine your social media strategy to meet their needs.
Conclusion
To summarise, developing a strong social media presence for your SaaS company needs strategic strategy, creativity, and constant participation. You'll be able to design a social media schedule that saves time and encourages a highly engaged audience if you follow the steps described in this detailed guide. Mastering social media and pay-per-lead is continuous, and staying on top of industry developments and consumer preferences is essential for long-term success. Prepare to boost your SaaS brand with smart social media management!
Saas Competitor Analysis: A Complete Guide for Your Brand
The SaaS industry is experiencing significant growth yearly, with impressive statistics highlighting its expansion. In 2021, the United States alone has approximately 15,000 SaaS companies, collectively serving around 14 billion users globally. Additionally, as we progress into 2024, the global count of SaaS companies continues to rise, indicating a broader expansion trend across borders. As the quantity of SaaS companies continues to grow, so does the level of competition within the market. If you are a SaaS Company and want to survive in the market, you must use a SaaS competitor analysis strategy and enterprise SEO SaaS. This blog will guide you on "How to do competitor analysis in SEO." We'll cover why it's essential, the benefits, key aspects, and the best tools to help you in this process and improve your saas marketing strategies. What is SaaS Competitive Analysis? SaaS competitive analysis is a strategic process, including competitor analysis for SEO, that involves in-depth research and evaluation to understand how your company or product compares to others in the Software as a Service (SaaS) industry. This comprehensive examination involves identifying direct competitors and meticulously scrutinizing their strategies, campaigns, and operational practices, including SaaS keywords research. Engaging with a SaaS marketing agency can provide valuable insights and expertise to enhance your competitive analysis and refine your market positioning. The purpose is to gain valuable insights, enabling your company to identify and capitalize on opportunities. While the primary focus is on direct competitors, it is also advisable to recognize potential indirect competitors that may pose a minor threat but could become competitors in the future. What are the Advantages of SaaS competitive Analysis? The advantages of conducting step-by-step competitor analysis in the SEO provide invaluable insights and strategic benefits for businesses in the software-as-a-service (SaaS) industry. Here are six key reasons why undertaking such an analysis is a must: Building a Strong Unique Value Proposition (USP): When someone questions why your product is better than a competitor's, a competitive analysis gives you the ammo to answer convincingly. Whether it's a superior user experience or unique features, knowing your strengths helps shape a compelling Unique Value Proposition. You can then translate these insights into attention-grabbing landing pages. Stay Relevant in the Market: Regular competitive analysis keeps you in the loop about what's working now. If your competitors implement a new strategy, you can spot the gaps and create better content or features. Getting Ahead: Whether your competition is a big or a small company, they probably have some weak spots. Their SaaS content marketing strategy may be inconsistent, or their website content may be irrelevant. You can swoop in and offer what they can't by keeping tabs on this. It is about turning your weaknesses into your strengths. Identifying New Opportunities: Avoid copying and pasting what your competitors are doing to keep things fresh. An excellent competitive analysis helps you see if there is room for improvement in your product or marketing strategy. Find those gaps and turn them into your chance to outshine. Customize Sales Strategies: Whether you are a startup or testing different strategies, competitive analysis helps you pinpoint what works best. It's not just about refining existing strategies but also discovering new approaches that can supercharge your conversions and sales, giving you a competitive edge in the market. Understanding Your Customers Needs: Your customers need change. Dig into reviews for your competitors' tools. You get direct insights into what customers love and what is lacking. Use these insights to tweak your product. Ready to Grow Your SaaS Business? get in touch Define Your Competition And Industry Landscape Before you can outsmart your rivals, You have to know who they are. Start by pinpointing your direct competitors, those offering similar products. Then, consider the indirect ones targeting the same customers but with different products. Next, take a good look at your industry’s big picture. Consider its market size, how fast it’s growing, who your customers are, and any obstacles for newbies trying to join the game. Now that you’ve understood the market, it’s time to take stock of the strengths and weaknesses of your SaaS marketing strategies, backlinking strategies and Saas marketing customer journey. Look at what they’re selling, how they’re selling it, at what price, and at the customer reviews for their products. This will give you an idea where there is a chance you can thrive, differentiate and excel. And that’s why really knowing your competition and industry will bring you the most amount of success in the SaaS world. It’s finally clear to you where you fit in, where you can grow, and where you can best shine. How to do SaaS Competitor Analysis? Here are some steps to get you started with competitor analysis: 1. Identify Your Top Competitors When analyzing your competition, the first step is to figure out who they are. Here are two practical methods: Use search engines: Go to Google and enter the main keywords for your industry. For instance, if you are working for your business related to SEO tools, search for "best SEO tool." The first page of results usually features tools in your niche and articles listing the "best SEO tools." Incorporating SaaS marketing SEO strategies into your search can help identify top-performing solutions and competitive insights. Check SaaS review websites: Explore platforms like G2, Capterra, and TrustRadius. Search for your industry, and you'll discover competitors you might have overlooked during regular searches. This approach helps you get a more comprehensive view of the competition. 2. Research Their Offerings and Services The value of any SaaS business lies in its product. During your competitive analysis, look at the features and functionalities of their product. Evaluate the user-friendliness of their interface and SaaS pricing page. Can someone use their product easily without needing tutorials or demos? Also, check for any bugs or downtime issues in their tool. This in-depth examination will help you understand what makes your product stand out, showcasing the benefits of opting for your solution over your competitors. 3. Evaluate Their Marketing Strategies Target Keywords: Once you have gathered the list of competitors, use tools like Ahrefs to research keywords your competitors are ranking for. Conduct a keyword gap analysis to identify those golden keywords. Ahrefs' Site Explorer Tool is your go-to here, allowing you to filter through keyword difficulty, traffic, position, and volume to spot high-impact keywords likely to convert. Investigate the backlinking strategies of your competitors using Ahrefs. Backlinking Gap Analysis: Backlinks showcase a website's authority, and tools like Ahrefs, used by top SaaS marketing agencies, can help you identify the backlink profile of your competitors, helping you spot the gaps. Understanding which websites are linking to tools similar to yours provides insight into valuable backlink opportunities your competitors might be overlooking. Content Marketing: Content marketing works as a powerful asset for SaaS companies. Take a closer look at your competitors' high-traffic posts and those holding solid positions on search engine results pages (SERPs). Identify the unique elements that make their content stand out, such as its tone, calls-to-action (CTAs), examples, and content formats. Pay attention to how they seamlessly introduce their tools within their articles. Additionally, dig into their SaaS email marketing strategy, and scrutinize how successful campaigns incorporate these elements to enhance engagement and drive results. User Experience: A slow-loading or confusing website can drive visitors straight to your competitors. Make sure your website delivers a top-notch user experience by crafting a straightforward navigation structure and prioritizing fast speed and device accessibility. For example, Trello enhances user experience with features like a search button on its blog, making it easy for readers to find what they need. 4. Customer Engagement, Reviews, and Feedback Examine how your competitor engages with customers on social media. Analyze their approach towards addressing negative reviews on external platforms. Gaining insights into these aspects is crucial. For instance, discovering dissatisfaction among your competitor's customers regarding their user interface prompts further investigation into potential UI shortcomings in your product and whether similar issues exist. This examination provides valuable information for refining your strategies and effectively addressing customer concerns. 5. Identify Strengths and Weaknesses It is essential to be aware of your SaaS company's strengths and weaknesses, but equally critical is understanding those of your competitors to refine your communication strategies. For example, when creating a listicle on the "best SEO tools," having insights into how your tool compares to competitors allows your team to craft the content more effectively. This knowledge also benefits your sales team, allowing you to contact potential customers more effectively and increase conversion rates. 6. Replan Your SEO Strategy To refine your SEO strategy, it is beneficial to analyze the effective tactics employed by your competitors and dig into their SaaS seo checklist. Leveraging insights from their research can save you time and resources while steering your strategy in the right direction. Invest wisely in proven strategies to maximize your marketing impact. When researching your competitors' SEO, use tools that offer concrete data on "how to do competitive analysis in SEO" to guide your decisions. This practical approach ensures a more informed and effective adjustment to your SEO strategy. Ready to Grow Your SaaS Business? get in touch 5 Key Elements to Cover in Your SaaS Competitive Analysis 1. Competitor Research: Begin your SaaS competitive analysis by identifying at least five direct competitors. Consider potential indirect players that could emerge in your niche if direct alternatives are scarce or offer alternative solutions. This comprehensive overview sets the stage for a nuanced understanding of your SaaS tool's competitive environment. 2. Highlighting USPs: Setting your SaaS product apart from the crowd is essential. Do a competitive analysis to identify distinctive features, user interface, and overall user experience that distinguishes your tool. For example, ClickUp communicates its unique selling propositions on comparison-based landing pages. 3. Strategic Keyword Research: Research and find the organic keywords that prominently position your competitors. Attention to search volume, keyword difficulty, current rankings, and associated URLs. Explore competitors' content strategies for each keyword, including creating content clusters around specific terms. This in-depth keyword research, aligned with the SEO competitor analysis checklist, lays the groundwork for enhancing your tool's visibility in search engine results. 4. Marketing Strategies: Break down the marketing strategies embraced by competitors. Evaluate whether they predominantly rely on blogs or diversify their content with lead-generating ebooks. Identify the social media platforms where they actively engage and scrutinize their email marketing initiatives. This detailed examination of their marketing approach provides valuable insights into effective strategies for connecting with your target audience. 5. Market Share Analysis: Evaluate the current market share held by your competitors and discern trends in its trajectory. Investigate whether market share fluctuations are linked to introducing new features or other factors. This analysis enables you to identify strategies contributing to market share expansion, presenting opportunities to strengthen your SaaS product’s competitive position. Additionally, consider integrating SEO benchmarking to further develop your understanding of the market dynamics and optimize your product's visibility in search engine rankings. 3 Competitive Analysis Frameworks Porter’s Five Forces This framework allows us to measure focus in a segment with five elements. With these insights, you can understand your competition and improve your brand identity. New entrants Purchasers Suppliers Alternatives Intensity of growth Growth-Share Matrix This type of framework involves products that are seen against the market competitiveness and landscape. Once these products are integrated, they can be assessed for growth potential and market share. This approach enables more effective product evaluation and facilitates business expansion. Perceptual Mapping Perceptual mapping involves visualizing your product or brand’s position relative to competitors. This framework allows you to assess your product’s positioning compared to others and understand its place in the minds of your target audience. Top Tools for Conducting SaaS Competitive Analysis SEMRush SEMrush is an extensive marketing tool that covers various aspects, including competitor analysis, keyword research, search engine optimization, and PPC management. It allows users to uncover the keywords their competitors target, assess organic and paid traffic sources, analyze content and social media strategies, and explore diverse advertising approaches. Furthermore, SEMrush provides a complete market analysis feature, helping users evaluate their market position effectively. Ahrefs Ahrefs provides features similar to SEMRush, allowing users to conduct comprehensive SEO competitor analysis services. Users can scrutinize competitors' websites, traffic, and strategies through the Site Explorer tool. By entering a competitor's name, a list of keywords for which they rank is generated, and this list can be refined using filters for more precise results. Furthermore, Ahrefs facilitates thorough site audits, addressing issues impacting your and your competitors' websites within the SEO competitor analysis services. Ubersuggest Ubersuggest provides several tools, such as a backlink checker, SEO analyzer, and website traffic checker. They've recently added a feature where you can input a competitor's domain to receive enhanced keyword ideas. With the SEO analyzer, you can discover pages from your competitors that rank well for popular organic keywords, helping you create more engaging and superior content. Moz Moz is an all-in-one tool to meet all your SEO needs, offering a specialized feature for SaaS competitive analysis. Through their True Competitor Engine, you can identify your primary competitors, uncover keyword gaps, and pinpoint content opportunities. Additionally, the tool allows users to access three complimentary reports daily, providing an opportunity for a trial before committing to its use. BuzzSumo BuzzSumo stands out with its specialized feature for competitor intelligence, making it an essential tool for refining your content strategy. If you're seeking insights on how to do competitor analysis SEO, BuzzSumo has the answers. By thoroughly examining your competition, you can get insights into the performance of their content, determine optimal platforms, understand their target audience, and compare the effectiveness of your content against theirs. Moreover, BuzzSumo allows you to pinpoint gaps in your competitors' social media strategies, offering actionable opportunities to leverage your SEO approach. Hootsuite Streams Hootsuite Streams is a powerful tool that simplifies tracking keywords, hashtags, and competitors across all social channels. Its user-friendly design ensures easy navigation, allowing any team member to access the insights they need in one centralized place. With Hootsuite, you can track and monitor your competitors' posts, engagement, social topics, and the trends they follow, providing in-depth insights for your strategic planning. Conclusion As the SaaS companies rise, conducting thorough competitive analysis is crucial. Start your research by exploring Google and potential competitors' websites within your niche. Collect valuable insights and information to inform your marketing tactics. Establish an action plan for your company's marketing strategies and commit to ongoing competitor analysis to stay ahead of emerging trends and be well-prepared for upcoming challenges. Don’t miss keyword research, “Why would you want to run a competitive analysis of keywords?" Understanding competitors' keyword strategies provides valuable insights into industry trends, audience preferences, and areas of opportunity. It ensures that your keyword strategy remains relevant and competitive. For expert guidance, contact Saffron Edge, a digital marketing partner ready to elevate your SaaS business. Ready to Grow Your SaaS Business? get in touch ...
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Why Localization Should Be a Must For Your Dental Practice
In our last blog we talked about the importance of online reviews for your dental practice and how you’d have to list your practice to Yelp, Google My Business, and Facebook and ask people to explicitly review on them to start a self-feeding review cycle. <!-- --> Other than gaining a lot of reviews, listing your dental practice on these website opens some other doors that can prove to be detrimental to the success of your dental practice. Which doors exactly? It brings you in front of your local audience who are searching for dental practices online night and day. Say, you run a dental practice in New Jersey. If a person searches on Google for dental practices in New Jersey and your practice website is nowhere to be seen, he will choose one of your competitors and get on with it. That must not happen. This is where Localization of your dental practice is so important. You’ll have to be on top to let your local searchers find your practice instead of your competitor’s. How? By claiming your listings in local directories. Here are 3 reasons why you absolutely need to create or claim the listing of your dental practice in local directories - Increased exposure to hyper-targeted dental patients: When it comes to local searchers, the buyer intent is super high and they are almost at the end of the buyer funnel looking for just the right type of services that will fulfill their needs. According to a study, as much as 50% of all local searches convert to foot traffic the same or next day. So, capturing those laser targeted searchers gets easier when you are present on all the top ranking directories which cater to the dental space. Each valid listing will increase your authority: We’ve stated before that local listings impact both search engines and people... searching on search engines. With each valid local listing of your dental practice, Google will see you as an authority in the dental space around your locality and will start ranking your website higher in search engine results. Searchers, seeing that your website ranks high on Google, will take you as an authority in your industry as well and prefer your practice over your competitors. Also, being a part of the community is always great for building relationships with prospective patients and convincing them to try out your practice. Increase in rankings (including Google local business rankings) Everything SEO related is done to increase the ranking of a website. And listing your dental practice on local directories is a sure-fire way to do that. Not only listing your dental practice in high authority directories increase your authority in the dental space, it will also increase your rankings in Google Local Businesses tab that often comes first in local search results showing the nearest places around you and mind you, that tab boasts some of the highest click-through rates on Google. But what exactly are those high authority directories? As we stated in the beginning, the biggest players when it comes to local directories are without a doubt Yelp and Google My Business. The best part, they also cater to national and worldwide audiences but primarily focus on helping local searchers as they are the ones who are most likely to convert quickly. And conversions is what you need. So, maintaining a presence on such directories becomes all the more important to increase your local footprint. For conversions, claiming your listings on these platforms is what you need to begin with... Listing your dental practice on Yelp Yelp is a goliath in the US. 90% of the people in the United States use Yelp to find local businesses and healthcare practices and 30% of those searches are for healthcare practitioners (including dentists). Having more than 160 million website visitors a month is no big deal for them but if your dental practice is listed on a platform with such massive exposure, it can be a big deal for your practice. So, here’s how to claim your listing on the platform - Scroll down the bottom of yelp’s homepage and click on the ‘Claim your Business Page’ After clicking on it, you’ll be redirected to the ‘Yelp for Business Owners’ page where you’ll need to enter your practice’s name and street address to claim your listing. Find your practice from all the listed local practices in the specified area and just claim your listing, it’s that easy! After that, it’s just the task of filling relevant information of your practice. On Yelp, try to submit genuine images of your practice and staff members to gain more credibility on the platform. Listing your dental practice on Google My Business Listing your dental practice on Google My Business is a sure-fire way to get more local eyes on your dental practice. By listing your business in the Google local business directory, you’ll gain a lot of exposure amongst people searching on Google Search and Google Maps, which apparently is a lot. To get yourself listed as a local dental practice, you’ll have to submit all your correct business details to Google. Don’t know how? Here’s how you can do it as well - Go to the ‘Google My Business’ homepage and click ‘Start Now’. You’ll be redirected to their listing page where you can begin with listing your dental practice. After that, it’s about filling all your correct practice information (you can have a look at our previous blog to know exactly what information about your practice you need to get listed on Google My Business). Listing your dental practice on Zocdoc Ever heard of Zocdoc before? Even if you haven’t, I am sure potential patients in your locality use this service to find dentists like you every day. It’s that popular. Zocdoc is by far the most popular directory that caters directly to healthcare practitioners. With more than 6 million monthly users and 120 million annual searches, this directory is a goldmine for dentists. Biggest disadvantage? Getting your practice listed on the platform is not free, you’ll have to pay a flat $3000 annual fee to get your practice listed. But if you decide to get listed on this platform, the exposure you’ll gain it is tremendous. Zocdoc even lets potential patients book appointments of their chosen practice directly from their platform, which can really sky-rocket the patient traffic coming to your dental practice. Letting patients book appointments online is why Zocdoc is so popular. We will be covering why this feature is so vital for patients in the next blog. So, stay tuned! To get yourself listed on the platform, you’’ have to click on ‘List your practice on Zocdoc’ tab on the top right of its homepage. After you click on ‘List Your Practice’, the process of getting your practice listed is almost the same as the other platforms mentioned above. These 3 directories are not the only directories out there but are the one ones with the most authority in their space. So, it makes sense to target them first to get the ball rolling. Know some more high authority local directories that proved to be useful in bringing some dental patients through your door? Let us know in the comments. ...
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The Concept Of Virality And How It Is Crucial For Your Inbound Marketing Campaign
Internet today is filled with so much of information and sometimes trashy information that it becomes hard for information seekers to get the best results. Viral marketing is any marketing technique that induces the websites or users to pass on the marketing message to other websites or users, creating an exponential growth in the message’s visibility and effect. As social sharing has accelerated at an exponential growth over the last few years, so too has some of the websites and enterprises that have learned to leverage the full scope of social. One of the noteworthy example of such sites is BuzzFeed that has tripled its monthly visitor count over the last two years, from 4.3 million to 19.3 million. Clearly, BuzzFeed has tapped into something important to the domain of marketing that’s fuelling its massive growth. This method is known as Viral marketing, and you can replicate this method too for your business. Reasons Behind BuzzFeed’s Marketing Success 1. Audiences Most Crucial to Business Are “Bored” The target audience that is most crucial to their business are “bored at work”, those who have jobs and have ample of time to browse the internet without supervision. Such audiences are typically looking for content that: Will alleviate boredom Will connect with their current frustrations in life. Another kind of audience that emerged were the consumers who use content on their mobile phones while waiting. It was found that it was this audience that was the principal driver of social sharing. 2. Certain Content Types Defined in Viral Marketing Though these categories may not be the same for your business, BuzzFeed identified some of the content categories that were an immense success for it. These include: LOL: Humorous content Win: Content that the audience finds to be very useful, ingenious or admirable OMG: Content that shocks the audience Cute: Self-explanatory, generally animal-based content. Trashy: Content that makes people feel better by mocking the failures of others, especially the famous. Fail: Content that points out the failings of the society or individual, let’s the audience vent their frustrations. WTF: Bizarre or strange content that triggers the curiosity in the audience. These are some of the examples of content types that you can use for brainstorming your content. The most important question that you need to ask yourself is “ how will this content make the readers react?” 3. Self-Identification is Important For People It might seem logical to many business owners, that making content targeted broadly at their audience will work, but this might not be always the case. Targeting a specific audience can sometimes be extremely successful. For example, BuzzFeed utilized such an article by aiming: “ 21 problems All Sarcastic People Understand”, which has reached 5.5 million views since May 12, 2014. This type of post particularly attracts people who believe they have a certain characteristic, experience or opinion-- in context of this article people related themselves as being sarcastic. Such posts generate interest from a lot of like-minded people, who then share it with more like-minded people, which leads to exponential growth in pageviews. 4. Social Activism Can be a Key Driver Too It is not always the cat videos or funny things that can go viral, it turns out people also has an emotional connect towards the society. People also share content they are passionate about and want to spread ideas and their own views about it. Because they have an emotional response after reading or viewing the content, they want to share this information as well as show others that they care about the real issues and follow the news stories of the day. 5. Being Human! While juggling for so many strategies and objectives when creating content, you must not forget the most important criteria to include: making your content human. By this we mean, you must focus on the human aspect of stories-- forgetting this can make your content look robotic. While creating content, ask yourself this: “why would people want to read this?” Or even better “why would you want to read this?” Some of the examples cited from Upworthy are: Mind blowing stories based on science fact Stories featuring true human moments Stories depicting the win of good over evil ...
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