Creating a SaaS Calendar for Social Media

Influencer marketing is a trend that just won’t stop picking up steam.More than 80% of marketers have some or the other form of Influencer marketing campaign included in their marketing strategy and the ones who haven’t yet tried their hands at it, accepted that they will surely give Influencer marketing a try in their marketing strategy of 2018. Which is huge! Despite being a marketing tactic that saw the light of day more than a decade ago, it still packs untapped potential… a lot of it! How? People trust influencers more than brands (which has always been the case). And with so many brands trying to get the attention of their users today and facing lower ad tolerance, connecting your brand with an influencer becomes all the more important to gain an edge. And there are many platforms out there that focus on doing just that - connect you to relevant influencers. Klear, Find My Influence & Little Bird are some prominent examples. But there’s a big player in the market who intends to do just the same - Facebook, with it’s new tool called ‘Brand Collabs Manager’ which aims to make collaborations between brands and influencers a piece of cake. This is not the first time a social media giant is entering the influencer marketing space. Twitter (with Niche) and Google (with Famebit) both tried their hands at Influencer Marketing and have failed to make any impact. But Facebook is diving in deep with their own in-house tool and looks forward to disrupt how brands find and approach influencers for their everyday marketing campaigns (they disrupted Snapchat’s ‘Stories’ by integrating it in a better way into Instagram, Facebook and Whatsapp and succeeding at it even after implementing it on their platform after 3 years) So, what exactly is ‘Brands Collabs Manager’ Though the tool is yet to roll out, it promises to streamline influencer marketing giving brands and creators more opportunities to collaborate and create better, engaging content experiences for their respective audiences. As Facebook’s ad inventory becomes highly saturated, this tool will also serve Facebook as an additional revenue stream when the tool garners some traction amongst brands and influencers. The only images available online of the tool are it’s leaked images which recently surfaced online on a German Social Media publisher’s website ‘AllFacebook.de’ and because of those images we got a peep at what the tool packs in its arsenal. Let’s take a look at what the tool has to offer - 1.Creator Search In this tab, as the name suggests, you will be able to find the influencers of your choice who you think will be the perfect fit for your brand. Considering the robust analytics and sophisticated audience targeting options Facebook provides for running ads on their platform, this tool too will offer the same audience targeting functionality and will find influencers that best suits your selected target audience. It shows a comprehensive list of prospective influencers that are a perfect fit for your target audience with detailed metrics about the influencer. According to the leaked images, each influencer’s reach, engagement, followers and video views are highlighted next to them which lets brands take a better-informed decision. Also, the ‘Show Portfolio’ option will let brands take a sneak peek at what the influencer has done so far with other brands and the type of posts they push out to their followers, which can be great to cherry-pick the best influencers. 2. Saved Lists Saved lists is the list of all your shortlisted influencers which you think are perfect for your campaign to be contacted or compared further. You will be able to create different lists for all your campaigns. 3. Suggested Creators There is not much information or leaked images about this functionality of the tool but our best guess is under this tab you’ll receive personalized recommendations from the Facebook algorithm that go well with your brand based on campaign performance, audiences and engagement. There is still time for this platform to completely roll out but that doesn’t mean we can’t drool over the awesome functionality it promises to bring to brands and influencers. It brings a myriad of benefits to the table for everyone. For brands, as now they’ll be able to find influencers on the most influential platform and can plan better content experiences for their audiences that they’ll love. For influencers, as they’ll be able to monetize the following they’ve been so dedicatedly building for years. For Facebook, as engagement is pretty high with sponsored content and if the tool gains some traction, they can take a cut out of the collaboration deals, which is a common method of earning from creators. And who knows what other revenue streams Facebook can invent with this single tool. Only time will tell!You can get your hands at the platform by joining its waiting list, the tool is currently open for testing only in the US. Let us know about your ‘Brand Collabs Manager’ experience in the comments! ...

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In recent years, the Software-as-a-Service (SaaS) industry has witnessed unprecedented growth, presenting a myriad of opportunities for entrepreneurs, operators, and sales leaders. The key to unlocking this potential lies in deploying an effective SaaS sales strategy that aligns seamlessly with your go-to-market (GTM) plan, encompassing product, marketing, customer success, and support. This comprehensive guide will navigate you through the complexities of crafting a SaaS sales strategy tailored for the B2B space, covering fundamental concepts, sales models, customer avatars, sales playbooks, team structures, performance metrics, and winning tactics. Whether you are a startup looking to establish a strong foothold in the market or an established player aiming for sustained growth, understanding and implementing effective saas lead gen and saas ltv calculation strategies are paramount for success in the dynamic and competitive SaaS landscape. One crucial aspect of a successful SaaS sales strategy is understanding and optimizing the saas conversion rate. The conversion rate is a key metric that indicates the percentage of potential customers who take the desired action, such as signing up for a trial or becoming a paying customer. Implementing effective saas growth strategies requires a deep dive into understanding your target audience, their pain points, and the value proposition your popular saas products offer. Section 1: Understanding the SaaS Sales Landscape 1.1 What is a SaaS Sales Strategy? A SaaS sales strategy is a master plan that outlines how to acquire new customers, retain existing ones, and increase overall income. This approach incorporates a variety of sales tactics, such as inbound sales and marketing, targeted outreach, and partnerships, with an emphasis on not just providing value but also developing strong customer connections and cultivating loyalty. Section 2: Building Your SaaS sales Strategy 2.1 Choose Your SaaS Sales Model The right sales model is crucial when developing your SaaS go-to-market strategy and establishing your Saas branding. The primary SaaS sales models are Customer Self-Service, Transactional, and Enterprise Sales. 2.2 Identify Your USP and Your Customer Avatar To establish a strong foundation for your SaaS (Software as a Service) product, it's crucial to define your Unique Selling Proposition (USP) while keeping in mind the significance of saas reviews in the market. Create rich customer avatars by analyzing successful and failed client connections and leveraging cross-team feedback and market research techniques. 2.3 Create Your SaaS Sales Playbook Create a consolidated sales playbook that contains key features such as email templates, call scripts, closing tactics, sales materials, pricing rules, and industry knowledge. Use digital playbooks and technologies like as Qwilr to monitor consumer interaction and obtain analytical insights.  2.4 Structure Your SaaS Sales Team Align your sales team structure with the sales model(s) you've chosen, taking into account autonomy, specialization, and cooperation. Tailor the team composition to your company's size and investment round, seeking advice from industry experts like David Sacks, who understand the intricacies of saas sales meaning. 2.5 Keep Track of Performance with Sales Metrics Implement a broad collection of sales metrics in your Saas marketing plan template, organized by sales cycle stage. Some key metrics include Lead Velocity Rate, Sales Qualified Leads (SQL), Customer Acquisition Cost (CAC), Win Rate, Expansion Revenue, Churn Rate, and Net Promoter Score (NPS). These metrics help evaluate and optimize both team and individual performance.Remember to integrate considerations for SaaS website design and implement strategies in your marketing plan to enhance the overall user experience. Section 3: Five Winning SaaS Sales Strategy Tactics 3.1 Sales Technique #1: Free Trials Explore the effectiveness of providing free trials, a time-honored tactic in SaaS sales, particularly suited for products with low operational costs. Discuss the optimal trial duration and the 'freemium' model, citing examples and emphasizing the urgency created by limited trial periods. By emphasizing limited trial periods, businesses can drive conversions and encourage potential customers to make informed decisions about adopting the SaaS reporting tool , SaaS dashboard, and best saas website designs. 3.2 Sales Technique #2: Annual Pricing (and Other Pricing Tactics) Delve into the advantages of offering annual pricing, including reduced churn rate, predictable cash flow, increased customer lifetime value (LTV), and facilitating upselling and cross-selling strategies. Discuss the importance of tailoring pricing strategies to suit the needs of customers on longer-term contracts. 3.3 Sales Technique #3: Customer-Centric SaaS Sales Processes Highlight the significance of adopting a customer-centric mindset throughout the sales cycle. Discuss tactics for researching leads, adding value, staying in touch, using feedback, and implementing changes based on customer preferences. Emphasize the importance of a balance in communication frequency. 3.4 Sales Technique #4: Upselling and Cross-Selling Examine the synergy between pricing and selling strategies, especially for SaaS businesses with multiple product tiers. Stress the importance of tailoring upselling and cross-selling efforts to match client needs and introduce the concept of co-marketing for additional lead generation. 3.5 Sales Technique #5: Demonstrations Provide insights into delivering effective product demonstrations, emphasizing benefits over features, simplicity, and customer engagement. Discuss the art of prompting questions and creating a set of prompts for a more interactive and valuable demo experience. Section 4: Common Tools for Effective SaaS Sales Strategy 4.1 Customer Relationship Management (CRM) Software Highlight the importance of CRM software for managing leads, tracking interactions, and consolidating customer information. Introduce popular CRM platforms like Salesforce, HubSpot, and Zoho. 4.2 Sales Enablement and Proposal Software Discuss the significance of sales enablement tools and proposal software, showcasing platforms like Qwilr for crafting interactive and professional proposals. Emphasize the role of these tools in streamlining the sales cycle. 4.3 Video Conferencing Software Emphasize the critical role of video conferencing tools in the digital SaaS landscape, facilitating virtual meetings, demos, and collaborative sessions. Showcase platforms like Zoom, Microsoft Teams, and Google Meet. 4.4 Appointment Scheduling Software Highlight the efficiency gained through scheduling tools like Calendly and Acuity Scheduling, streamlining the process of arranging meetings with prospects and clients. 4.5 Sales Analytics and Performance Measurement Tools Stress the importance of sales analytics platforms like Tableau and Looker for gaining deep insights into sales data, enabling informed decisions, and adjusting strategies based on real-time performance metrics. Section 5: FAQs Answer common questions related to SaaS sales strategy and saas affiliate marketing, covering topics such as the definition of SaaS sales strategy, steps to create a strategy, structuring a sales strategy for SaaS startups, and the dynamic nature of SaaS sales strategies. Conclusion: The comprehensive guide to SaaS sales provides valuable insights into crafting effective strategies that go beyond selling software – it's about creating partnerships, offering flexibility, and ensuring scalability for businesses. The key takeaways emphasize that successful SaaS sales strategies are built on a foundation of delivering value, understanding customers, and creating a stellar sales experience. Businesses are encouraged to adopt a holistic approach, recognizing the importance of customer-centric processes, tailored sales playbooks, and well-structured sales teams. The guide underscores the significance of choosing the right sales model, identifying a unique selling proposition (USP), and creating detailed customer avatars. It also stresses the importance of leveraging metrics throughout the sales cycle to track and optimize performance. The blog concludes by highlighting that mastering SaaS sales is an ongoing journey, requiring adaptability and agility. As the industry evolves, businesses should stay informed, continually refine their strategies, and prioritize customer needs to stay ahead in this dynamic Software-as-a-Service landscape. With the insights provided, businesses can navigate the complexities of SaaS sales and position themselves for sustainable growth and success. ...

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The world of digital media has surpassed all the assumptions in terms of audience and size. There are more than 1.5Billion active users on the internet right now. Using this space is mandatory for any business organization. But, as the audience size increases, so do the number of websites. New search algorithms have also replaced the earlier ones, which are now more inclined to provide a better user experience. Improving the standard of content is essential, but relying heavily on it will not work. Search will always act as a supporter, but the audiences are to be brought from different channels as well. Let's briefly discuss some more reasons why relying on website rank will not help.Keyword Planners going off- BERT has taken all the spotlights and has disturbed the Seo ranking gurus. Their years of research and hard work is slowly coming to an end. Natural language is the key to giving you organic traffic these days. With intent-based models coming up, the keywords and string-based planning has gone obsolete, and relying on just the website rankings will no longer help a mass audience anymore. New trends are in practice, and people are moving from the traditional systems towards the advanced technologies designed to improve customer experience on the search system. Competition - There are about 200million active websites on the web right now, each representing some business and with SEO experts sitting around every corner of every city, implementing tactical strategies for optimizing their search score, beating all of them and taking the highest position on the search rank can be a daunting task. Almost every other search query has more than 5000 results, and a lot of them are optimized according to the search algorithms by the marketers. So, in the world of heavy competition, relying just on website rankings will be a considerable risk. It might give you your desired result, but the probability of that happening diminishes with the new websites going live every day. Brand Building- With high competition in the market, it becomes even more critical that companies focus on building their brands. Snippets from a high performing and famous brand will gain an edge over other search results in terms of both credibility and trust. Companies are strategizing to build and grow their brands. Branding is critical to a company because of the overall impact it makes on the business. Branding has the power to change people's perception of your business and can help you bring in new customers. Branding also helps to add value to your business and creates trust in the marketplace as well. Optimizing Video Content- Videos are the most interactive means of indirect communication. Brands use videos to give the audience information about their products and services, a lot of which in a way is not possible when you are structuring and executing your SEO-based content. Videos can help pull-in lots of traffic into websites from different sources. According to Forbes' research, YouTube is the second-biggest platform where the searches are done, only behind Google. And the audience visiting the brand's page after seeing their YouTube videos are usually the people who are really interested in the service the brand is offering. Some essentials for making the best video contents are- The video should be representing the brand. Shoot for both long and short formats, from 6-second videos to documentary films, and all the things in between. Videos should be responsive to both mobile and desktop displays. Make it shareable across social platforms like Facebook, Instagram, and Snapchat. Content should be made, keeping your primary target audience in mind. Advertising- Organic means to capture audiences will limit your potential, and your customers might go somewhere else if you are not using your advertising options adequately enough. Using Google Adwords is one of the most effective ways to drive people in your search. Google processes 40,000 searches every second, and the basis of the results are a lot of factors that include relevancy, brand popularity, and content. Advertising your search pages through Google Adwords is essential to drive that traffic.Getting customers organically might take a lot of time, and will still not guarantee good visibility. Running paid campaigns will help you get the traffic according to your budget as PPC gives you the option to pay only when somebody actually clicks on your search snippet and gets redirected to your website.You can set. PPC charges according to your budget, and Google will serve your campaigns accordingly. With the world going digital, almost everybody you know is on some or other social media channel, and using social media platforms for your paid campaigns will boost your reach and help you generate a quality amount of traffic on your website. Popular social media platforms like Facebook, Instagram, and Linkedin have more than 1.5billion users on their platform with different demographic sets. Social media advertising gives you the luxury of distributing your ads among the relevant audience sets on their ad manager's panel wherein you can choose your target audience depending on various factors, which includes age, gender, location, interests, professional status, and even their mobile devices. Running digital campaigns also gives you a lot of insight about the audience interested in your brand, which will help you devise your further strategies and remarketing plans.On-Page Content Management - One area of attention is designing good content on the website and focusing on the customer's user experience. Optimizing content and using a lot of paid media might bring you the good size of relevant audience, but it would again be of no use if they have trouble finding what they are looking for. Just bringing in people through robust SEO strategies would not help increase revenue if the interface is not up to the mark.Content Management on the website is essential for enriched user experience. Otherwise, it will just increase your expenses and will increase your bounce rate on search consoles. Using promotional banners, putting informative videos on the right places, link-locking the website throughout different webpages are some signs of proper content management, which increases the customer's overall experience on the site. Designing the Product - Product reviews and feedback are the basis of developing improvement strategies, and for making different products. Bringing customers on the website and selling them services would not serve all the purposes if the product itself isn't purchasable because of the quality and the price. Product reviews are read by new buyers, and based on that, they proceed and decide whether they should make a purchase or not. It's vital that brands focus on product features as well and improve the flaws. Conclusion There are a lot of technicalities involved when you are running through online sources of driving traffic on your website, and just optimizing your content according to search algorithms won't help. Making the website visible is essential, but the process takes a lot of time and doesn't guarantee success because of aggressive competition. Relying just on organic SEO would lead to slow growth, and it should be backed up by the elements mentioned above. ...

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