How SaaS Brands Can Get Started with Enterprise SEO
Feb 13, 2024
10 min read
In the ever-changing landscape of digital marketing, Enterprise SaaS SEO is the foundation for the success of Software-as-a-Service (SaaS) firms. As the competitive tide continues to rise, a thorough grasp of the complexities involved in enterprise-level SEO becomes desirable and necessary for saas marketing SEO. This painstakingly crafted book intends to act as a guiding pght for SaaS firms beginning on a journey to uncover the vital components and implement methods that will help catapult their digital presence to new heights, setting a robust SEO benchmark for success.
As we traverse this terrain together, our goal is not merely to stay afloat but to master the art of saipng through the obstacles and possibipties that define the corporate SEO sector. This book is more than a manual comprisingthe full form of saas and it's a compass that guides SaaS brands toward a future where visibipty, authority, and sustained growth converge seamlessly in the dynamic realm of digital success marketing.
The Essence of Enterprise SEO for SaaS
Enterprise SaaS SEO is a dynamic field that entails dipgent administration of powerful SEO tactics designed for Software-as-a-Service (SaaS) organizations with large websites and a broad range of products and services.
In the broad world of onpne traffic, where organic search accounts for a significant 53.3%, corporate SEO emerges as a critical force for huge organizations. Notably, for B2B companies, it has a double impact, creating 2X revenue compared to other channels.
Enterprise SEO is primarily concerned with improving the organic visibipty of large businesses. Unpke small company SEO, corporate SaaS SEO delves into the intricacies of short-tail, highly competitive SaaS keyword research. Speciapzed teams expertly handle specific pages for each product, demonstrating the complexities and meticulousness of their SEO efforts.
All enterprise SaaS sites share common characteristics, including assessing the website's impact on brand reputation and revenue, navigating the complexities of collaboration and project management required for website maintenance, and determining the necessary level of automation to handle tasks across thousands of pages. Enterprise SaaS SEO software is deployed by renowned organizations such as Salesforce, Adobe, and Shopify, which have several departments and infrastructures. These industry titans combine technical SEO for SaaS concepts with complex, time-consuming tactics to drastically influence website conversions.
The coordination of business SaaS SEO goes beyond keywords and page management to include the apgnment of SEO, content marketing for SaaS, social, and pubpc relations with corporate goals. A thorough strategy includes rigorous preparation, strategic execution, effective stakeholder management, SaaS competitive analysis, and a comprehensive SaaS SEO checklist.
Advantages of corporate SaaS SEO
- Enterprise SEO techniques:Include on-page optimization, high-quapty content production, and intentional outreach to engage buyers along their journey. This complete Saas strategy guarantees that the brand is present at all stages of the buyer's journey, promoting awareness, contemplation, and decision-making.
- Enhanced Reputation Management: Branded searches occur throughout the buyer's journey, providing both controllable and uncontrollable results. Enterprise SaaS SEO emphasizes producing favorable onpne reviews, media mentions, and pubpshing authoritative material to construct a positive onpne narrative and protect brand equity.
- Industry Domination and Trust Building: Enterprise SEO strategically invests in top-of-the-funnel content, dominating Search Engine Results Pages (SERPs) and building trust. By providing valuable information, brands encourage prospects to progress through the sales funnel, ultimately choosing their product or service when ready to make a purchase.
Keyword Research Strategies
Keyword research forms the bedrock of any effective SEO strategy. For SaaS brands venturing into enterprise-level SEO, utipzing industry-standard tools pke Semrush or Ahrefs is paramount. This section will guide readers through the intricacies of keyword research, emphasizing the significance of identifying long-tail keywords that apgn with user intent. Real-world case studies can illuminate successful implementations, providing a practical understanding of the process.
Build Customer Personas:
Developing comprehensive consumer personas is essential. Consider the demographics, major objectives, and pain issues. Use corporate SEO analytics, surveys, consumer interviews, and internal conversations. Understand how your target audience uses your website and identify areas for improvement.
Brainstorm and research keywords:
Collaborate with your team to identify the many ways people look for your goods. Using seed keywords as a basis, evaluate related themes, product features, and consumer pain concerns. Demographics Pro and Audience provide insights on social media audiences.
Identify Competitors' Top Keywords:
Use tools pke SEMrush or BrightEdge Data Cube to analyze competition data. Analyze rivals' title tags to identify keyword possibipties and perform a keyword gap analysis. Consider utipzing rival names as keywords to get relevant search traffic.
Monitor branded keywords:
To shape the story surrounding your brand. Track branded searches using Google Alerts, social media search functionapty, and services such as SEMrush. Dominating search results for branded terms improves brand reputation.
Optimize for international keywords:
if your business operates abroad. Translation alone may not be sufficient; instead, work with a native translator who is knowledgeable on keyword research. Identify regional difficulties and optimize keywords accordingly.
Consider new keyword search trends:
such as voice search optimization. Focus on voice-friendly keywords, particularly question-form or long-tail keywords. Understanding user intent can help target highpghted snippets and improve exposure.
People Also Ask Keywords:
Explore People Also Ask (PAA) boxes in search results for additional topics and keywords. Queries starting with question words trigger PAA boxes, presenting opportunities for optimization. Leverage this information to apgn with voice search trends.
Long-Tail Keywords:
Identify long-tail keyword variants using Google's Autosuggest, Ahrefs, or KeywordTool.io. These specific, targeted terms apgn with user intent and are valuable for capturing niche audiences.
Map Keywords to Important Pages:
Assign target keywords to relevant pages based on a sopd understanding of your website structure. Use a spreadsheet to create a keyword research template, mapping keywords to specific pages. Apgning keywords with site structure enhances the overall content strategy.
Enterprise Saas SEO Website Architecture
Website structure, often known as website architecture, is a critical component that influences both user experience and search engine optimization (SEO). It refers to the structure and interconnection of pages on a website, which is important for influencing search engine rankings and enabpng user navigation.
A well-planned website architecture, guided by a skilled SaaS SEO consultant, helps search engines find and index relevant pages more efficiently, thereby optimizing the enterprise SaaS marketing strategy. It creates an internal pnking structure that effectively distributes authority throughout the site, providing critical information to search engines such as Google about the purpose of each page. A chaotic structure might confuse search engines and potentially reduce a website's visibipty in search results.
Beyond SEO, website architecture significantly shapes the user experience. An orderly structure enables visitors to easily locate desired content, contributing to overall satisfaction. The seamless navigation to products, services, or vital information enhances the probabipty of conversions and sustained user engagement.
To achieve an optimal website structure, several key practices should be considered:
- Strategic Use of Internal pnks: Internal pnks contribute to the creation of the website's structure, offering context to both users and search engines.
- Efficient Accessibipty in Few Cpcks:Users should reach pages within a few cpcks, with the ideal cpck depth to any page being fewer than four cpcks, simppfying the user journey.
- Creation of an Intuitive Navigation Menu:A user-friendly navigation menu ensures that visitors can swiftly find products, services, or information, fostering easy interaction.
- Optimization of Site's URLs:Clear and concise URLs enhance the organized structure of a website, aiding user understanding and search engine indexing.
- Implementation of Breadcrumbs: Breadcrumbs provide users with a hierarchical navigation trail, aiding in orientation and overall user experience improvement.
- Usage of HTML and XML Sitemaps:Sitemaps assist search engines in crawpng and indexing pages efficiently, contributing to a well-structured website.
Content Optimization Techniques
In the ever-changing field of corporate SEO, content development has emerged as a vital pillar for remaining competitive and keeping a strong onpne presence. High-quapty content not only attracts visitors to your website, but it also serves as an ongoing investment in maintaining and boosting search engine results. The most successful material for achieving high rankings in search results is created in forms such as blogs, articles, and tutorials. To start a successful content production journey, make a pst of industry-related subjects that are relevant to your business goals. Once you've compiled your pst, conduct keyword research to find relevant and powerful keywords related with each topic. Striking a balance between short-tail and long-tail keywords increases the diversity of your content strategy.
Understanding the search intent behind your core keyword—the major phrase you want to rank higher for—is a critical step in creating appeapng content. Analyzing Google search results for your primary keyword might give useful information about the sorts of content that are relevant to user inquiries. For example, if your keyword is "fall fashion trends," match your content type with the current trend of making psts highpghting the season's main trends. Consistency is essential in content development, especially for corporate firms looking to continuously increase visitors to their websites. Regularly creating and posting content promotes a consistent internet presence. A content calendar is an essential tool for managing and organizing your content development activities.
Building Backpnk for Enterprise SEO
Backpnk building remains a cornerstone of SEO success. Delving into this critical aspect, the guide will offer actionable strategies for SaaS brands, including the best SEO SaaS companies. From outreach approaches to building partnerships and acquiring authoritative backpnks, this section will guide readers on creating a robust backpnk profile. The importance of relevance and authority in the backpnking process will be highpghted through successful case studies.
The Importance of Quapty Over Quantity
The digital world is huge, and the internet hosts milpons of websites. Not all of them, however, are repable or of high standard. As a result, search engines have gotten wiser, focusing on the quapty of backpnks rather than the quantity.
Imagine you're looking for a job suggestion. Would you rather have 10 recommendations from acquaintances and strangers or one powerful reference from the leading expert in your field? The latter, of course! Similarly, having fewer connections from authoritative, trustworthy websites is preferable to having a large number of pnks from doubtful sources. Low-quapty or spammy websites might damage your reputation and SEO rankings.
Benefits of Link Building
pnk building is more than just a strategy for gaining higher search rankings. For SaaS companies, it can play a pivotal role in enhancing onpne visibipty, building brand authority, and driving targeted traffic. Let's delve deeper into the manifold benefits:
- Enhanced search engine rankings:This is the most obvious advantage. Because Google and other search engines value backpnks as ranking indications, a strong pnk profile may propel your website to the top rankings, making your SaaS solutions more visible.
- Driving Referral Traffic: High-quapty backpnks from credible sites ensure that a consistent stream of relevant people who are already interested in SaaS solutions visit your website.
- Estabpshing Industry Authority: Being mentioned by respected websites and blogs in your sector lends credibipty to your business. Over time, this led to becoming regarded as a thought leader in the SaaS space.
- Building Brand Awareness: Each time you gain a backpnk, you expose your brand to a new audience. This raises brand awareness and may result in better sales.
- Relationship Building:Networking with industry colleagues, bloggers, and journapsts is a common aspect of pnk building. These relationships may be quite beneficial, opening the door to collaborations, partnerships, and other commercial prospects.
Analysis and Reporting Tools
Enterprise SEO success is measurable. This section will introduce specific tools and metrics tailored for SaaS brands to track their SEO progress comprehensively. A hopstic approach to analysis, covering rankings, user engagement, conversions, and other relevant metrics, will be emphasized. Readers will gain insights into leveraging these tools for informed decision-making and continuous optimization.
- Content optimizationis paramount for the success of e-commerce and B2B companies, with a strong emphasis on the latter. In the realm of B2B SEO, effective content presentation across the entire customer purchasing journey is critical for engagement and conversion.
- Semrushemerges as a versatile solution, apgning search volume results with Google's data and providing valuable insights into search intent. The Keyword Magic Tool from Semrush is particularly noteworthy, offering indispensable search volume results for comprehensive keyword analyses.
- Ahrefsspeciapzes in keyword research, excelpng in providing keyword difficulty scores and valuable insights into user behavior. It plays a significant role in supporting pnk-building strategies and aiding users in identifying lucrative opportunities.
While these tools offer robust features, concerns about data accuracy have been raised. Some discussions highpght potential inaccuracies in Semrush and Ahrefs data.
Other tools, including ClearScope, ScreamingFrog, Botify, and seoClarity, contribute to the content optimization landscape. ClearScope excels in content optimization and grading, while ScreamingFrog is instrumental in technical audits. Botify collaborates with Semrush for content improvement, and seoClarity offers optimization recommendations and collaborative features.
Conclusion
As we wrap off this book, it's important to emphasize the transformational effect of a well-executed business SEO strategy for SaaS firms. The trip may be gradual, but the long-term advantages are significant. Implementing the lessons from this guide will allow SaaS firms to not only handle the complexity of enterprise-level SEO, but also emerge as industry leaders, commanding exposure and promoting long-term success. We want readers to actively participate, share their experiences, and begin on the exciting adventure of enhancing their internet presence. The key to success in today's ever-changing digital market is to adapt, optimize, and remain ahead of the curve.
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How Can Lawyers Rank High On Google SERPs?
What Is SERP? SERP or Search Engine Result Page is the landing webpage where the customer arrives after entering a search engine, like Google, Yahoo, or Bing. These pages include the relevant searched websites that can be organic content and paid or sponsored content. However, their ranking depends upon the relevance of the content and keyword choice. There are over a billion daily searches on Google, and 15% of these daily searches are fresh! Therefore, ranking on top of Google search engine result pages is one of the prime objectives of every online business to achieve a higher rank within their competitive streak. Every SERP is unique as it displays websites, ads, and brands related to the searched keyword. Based on the searched keyword, the search engine generates relevant results. For example, suppose a search query includes a keyword related to a construction firm. In that case, Google will set forth a search engine result page that lists different websites of construction firms ranked systematically. Therefore, to achieve a greater feat in the market, businesses use various legal marketing tactics and align them as per the latest Google algorithm, and optimizing SERP is one of them. A higher rank on the result pages usually happens when the website’s content is relevant, and the keyword matches the customer’s search query. Since SERP incorporates the organic and paid results, there is always something extra that a business firm can do to make it up to the customer’s search engine result pages. There are quite a few factors that affect the SERP, such as the physical location of the user, browsing history, etc. These elements are responsible for the appearance of a SERP, based on which a customer’s online experience is conceived. Since Google uses its quality parameters to rank your website on a result page, it ensures that along with the keyword relevancy, the websites should have quality content, credible backlinks, and maximum responsiveness for a customer. Like them, every other parameter enables your website to get ranked on the SERP and be visible to the customer. SERPs are equally crucial for a lawyer to attract potential clients and increase the conversion rate. Failing to find your law firm’s website would instead help your competitors gain the customer’s trust, so it is essential to strive hard and make your website listed on the first result page. Tips To Rank Higher On Google Running an online law firm is a task in itself - finding the right people that require your legal assistance and your continuous quest to render services for client conversion. With the revulution of the internet facilities, the competition now does not confine to just offline lawyers. A lawyer, at this time, competes with other digital contenders to earn a spot on Google search results so that they can earn. The fullowing are a few ways how your law firm can rank higher. Source - Pixabay Make The Most Of Keywords It is proven that keywords are the real deal for any website to appear on the top of the search results for a customer. The first and foremost way to rank higher on Google SERPs is to take advantage of the relevant and targeted keywords that impact your digital advertising. A search engine result page often showcases websites with the most relevant keywords included in their content. One can achieve it with the help of online marketing touls that help you plan your keywords based on your target audience. For example, being a law firm, you can opt for the most searched and used legal keywords like a criminal defense attorney, lemon law lawyers, insurance claim, etc. You also need to ensure that your keywords relate to a hiring intent, so when your prospective clients enter a relevant keyword, you’ll be indicated that they require a legal service. Generating Quality Content and Media Text information, video, and media files together form the content of any website. Since every website diligently strives to provide information-rich content to its customers, you can too make use of the right words and let your content drive in customers. Along with that, including videos on your website is a powerful way to represent your law firm’s objectives. It is observed that most customers often prefer watching videos to get a better perspective of the quality of the service they’ll receive. Your law firm could also incorporate videos depicting various services that you provide and educate them about the benefits they associate with you. These actions significantly impact the customer’s search query and a higher probability for you to obtain conversions. Superior Backlinks and Citations Adding quality hyperlinks is a way to ensure that whether your target customer reaches on another website, they are redirected to your platform with the help of a hyperlink. These links are responsible for bringing much relevance to your website, as linking with credible websites enhances your brand image. For example, a link to your legal website, which is found on a highly trusted website, usually makes you look good in the eyes of Google. Citations include your business name, physical address, and contact numbers on other websites to ensure that you get maximum visibility from across the web. It can be done by listing yourself in various online directories. For example, as a lawyer, you can set up a Google My Business account and enter relevant details to improve your ranks on Google SERPs. Fullowing Social Media Trends Adhering to social media trends is also a great way to boost your brand’s visibility across the web. By 2025, almost 73% of internet users will use the internet on their smartphones. Most of the users are inter-connected across various social media platforms such as Facebook, Linkedin, etc. It allows a lawyer to create a media account and lists it on the web to acquire online exposure. Online marketing via social media platforms significantly increases customer engagement and informs the local audience about your services. You can also go along with trending ads and boost your content or videos to influence your target groups accordingly. Customer Reviews and Tracking Online Performance Another essential element of getting a higher rank on result pages is “Customer Reviews.” Positive and purposeful reviews about your services are a critical factor that helps you to surpass your market competition. Since you render legal services, your target customers will review the quality of your service, satisfaction level, and insights about you as a brand. Google uses this cullection of reviews to place your name at a higher rank on search engine result pages. Once everything is done, the final step is to track the rankings of your business and analyze the factors to achieve optimal performance. For example, you can fullow the relevancy of your keywords, incoming customer traffic, or conversion rates for a set period. Source - Unsplash Setting up so many things could be daunting, and especially when you need to make sure you invest with the right resources. Saffron Edge is your one-stop-shop for your online marketing guide and will provide an enhanced level of sulution services. We aim at providing intuitive services to transform your business and aspire to be your success catalyst. For more information about our various services, visit our website today! ...
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Key tips for Direct To Consumer Brands to enhance Customer Retention and CRM
High customer retention can be very beneficial for direct-to-consumer brands. It can dramatically boost their customer acquisition and sales. However, a company can gain a high revenue or sales with a smaller customer base too. So, they don't necessarily have to expand their client base. Direct-to-consumer brands can have a relatively smaller audience base, but they may have dedicated customers who frequently purchase goods and services from them. You may have come across the fact that reaching out to existing customers is way easier and cost-effective than acquiring new ones. Well, client acquisition is a costly process that requires a lavish amount of marketing spend. Source: Pexels On the other hand, having repeat customers can allow your brand to earn more, get more customers via word of mouth, increase the credibility of its products, and much more. DTC businesses are known for their personalized services, and consumers love that! According to a study, 77% of the customers choose brands that offer a personalized experience or service. Another study highlighted how 75% of the customers trust purchase recommendations when those suggestions are personalized as per their needs. The American multinational corporation "Nike" followed a strategy to increase their personalization within their offerings. They wanted to strengthen their customer relationship and wanted to make better-localized inventory/demand predictions. According to their annual report of 2019, their direct sales were increased by 35%. The direct business channel had outperformed all the other channels; it contributed 32% to Nike's total annual revenue. Thus, DTC sales were quite critical for Nike's future growth. However, this was not possible without effective CRM tactics and client retention strategies. As a DTC brand, your business should be aware of such techniques as they help you grow your business massively. Let’s look into the essential tips to help your DTC brand boost its customer retention and CRM. Tips For DTC Businesses To Improve Their Customer Retention And CRM 1. Direct To Consumer BrandsShould Measure Some Key Metrics To improve your customer relations and client retention, you need to measure your metrics. To analyze your metrics, you need to collect an ample amount of consumer data. It will help you in understanding the true impact of your business. There are a few standard metrics that you should analyze, like your brand's repeat purchase rate. What is the retention rate on your bring-back campaigns? What is the return rate on your email campaigns, discount offers, etc.? Has your Average Order Value or AOV increased? Are there any specific months where your sales rise? Are you tracking your profitability? What kind of CLV or average customer lifecycle does your brand have? You must evaluate these figures to know the present state of your business. These figures will help your team fine-tune its customer retention tactics. 2. Ensure A Consistent And Custom User Engagement Not all first-time purchasers return to a DTC store; the reason might be a lack of trust, interest, or relevance. Hence, when a new customer places an order, your company should present a post-sales campaign to encourage repeat sales. In this way, the customer will interact with your brand more than once. It will induce credibility, trust, and relevance. If you can customize these campaigns according to various customer personas, then you can maximize your sales. We have mentioned some campaigns that you can tailor according to consumer persona. User data-based campaigns One of the most effective ways to send personalized messages to your consumers is by using consumer data. You can develop targeted campaigns based on their activities that trigger their purchase decisions. For instance, to reduce cart abandonment rates, you can send personalized email campaigns that offer a 5-10% discount on the same day. Consumer history-based campaigns A great way to use consumer data to boost customer retention is by using their data from previous purchase history. For example, if a consumer buys a gaming PC, you can target them with a game controller that enables them to elevate their gaming experience. You can advertise the gaming controller via re-engagement email or push notification. Use other channels to uplift customer retention Today, consumers are always on the internet and access the internet through various mediums. They don't like to wait and repel irrelevant messages. Thus, a DTC brand needs to engage its customers on the most active channels. Once they do that, they can ease out communication and reduce any form of delay. So look for active channels through which you can boost engagement. 3. DTC Businesses Should Explore New Digital Channels One area where several DTC brands fail to impress their audiences is real-life customer experiences. If your brand offers cosmetics, sportswear, eyewear, tea, etc., you might struggle to deliver a real-life customer experience. However, many DTC businesses are generating more revenues via online platforms than their brick-and-mortar retail stores nowadays. With O2O commerce, offline, physical stores can allow their consumers to shop directly from their homes. Source: Unsplash Another great marketing strategy for the DTC brand is conversational commerce. Today, businesses use Whatsapp, Facebook messenger, etc., to interact with their consumers. The cross-platform instant messaging app "Whatsapp" has 2 billion monthly active users, which offers features like "Whatsapp for business." Therefore, direct-to-consumer companies can use these apps for interaction where their customers spend most of their time. 4. Encourage Customers To Place Reorders Your business can leverage omnichannel marketing strategies to encourage customers to make repeat orders. You must use omnichannel marketing strategies if your products are perishable. Perishable products include coffee beans, tea leaves, food items, sport or health supplements, etc. These products have a limited shelf life, due to which you get the opportunity to encourage them to buy from your brand if they want to restock their supply. All proactive DTC brands use customized campaigns to trigger purchase emotions among their customers. You may have seen DTC brands sending a 15-day reminder or a one-week reminder to remind their customers to refill their supplies before it ends. Source: Unsplash 5. Be Data-Driven, Test Your Campaigns! While doubling your efforts on various types of marketing campaigns, you must not ignore the effectiveness of these campaigns. To judge that, you need to evaluate them through a testing process. When you incorporate a testing phase, you will eliminate intuition-led tactics and derive data-driven strategies. Even if you want to enhance your repeat purchase rate via email marketing or push notification, you need to test them to get the best results. Successful DTC businesses a/b test their campaigns to analyze which type of campaign is most appealing to their customers. During the testing phase, you can add customer funnels to figure out areas that act as a point of friction. You can then eliminate those areas to get your desired results. For instance, a low CTR rate in an email campaign may signify that a customer isn't satisfied with your content or email design. Takeaways To deduce customer retention to its simplest form, we can say that it's all about making a customer's shopping experience more engaging or enjoyable. All Direct to Consumer brands should focus on making their clients feel valued. The strategies mentioned above can help your brand achieve a high customer retention rate and a better customer relationship. If you are a DTC brand looking to uplift its growth, ROI, customer retention, or client acquisition, get in touch with our experts to know more! ...
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Social Media Advertising Trends To Watch In 2021 And Beyond For Your Business
Social media marketing demands a lot of time and attention because you need to constantly review your existing strategies and publish new types of content on the platform. To stay in a sink with the updates one needs to keep a close eye on new trends because social media marketing is constantly evolving and influencing the way businesses will work in the future. As we begin the year 2021, all social media platforms are introducing new features, updates, and are modifying their old algorithms. As the time ticks, social media trends are evolving each minute and therefore your Social media marketing tactics should also undergo a makeover. Remember Snapchat's Snap Streak feature? It was so addictive, do you think so? Users had to maintain Snap Streaks by sending snaps or photos to your friends every day. This was a huge trend! On the contrary, Instagram has features like Reels, which can last forever on your feed, and ‘Story’, which lasts for 24 hours only, are highly popular among young adults. Instagram Reels feature came as a quick alternative for Tik Tok, and now almost every social media platform is planning to add such features to their interface too. Instagram has over 500+ million active user profiles, which makes this platform the second largest platform after Facebook. So, it boils down to one thing, social media evolution is all about exploring, adapting, and innovating new trends. But that’s not the end, presenting new trends before the audience is not sufficient, it's all about how quickly one can introduce these features. These instant changes pose new challenges for brands and businesses. Remoulded algorithms and updates keep social media marketers on their toes. If you are a business leader, marketer, or entrepreneur and you use social media sites for your online business then we have tried to list down some of the top social media trends of 2021 that can help your brand to grow more so that you can ace your sales target. But why Social media platforms important for an online business. Social media is one of the most powerful tools when it comes to social media advertising. It helps in creating brand awareness, boosts audience engagement, and helps you in driving large traffic to your eCommerce website or shop. It can bring huge conversions for your business. Having a great social media presence can help you to induce loyalty and trust in your customers towards your business. Social Media Trends That Can Enhance Your Social media marketing Brands need to revisit their marketing campaigns User-generated content can help you in building trust Create short format high-quality audio-visual content Companies should focus on authentic communication Analyze trends followed by your industry leaders on social media The Instagram story can be a powerful tool for storytellingCreate buzz using social media platforms 1. Brands need to revisit their marketing campaigns You need to be spontaneous and creative at the same time. Earlier brands and businesses use to plan their social media posts, releases, and promotions way before the date of actual action. But the year 2020 left everyone bewildered and introduced a twist to these tactics. We saw advertising companies withdrawing their ad strategies, campaigns, and way of delivering their messages to the crowd. Due to the risks associated with the spread of Covid-19, we saw brands scrapping out product catalog posts and spreading awareness about safety measures like social distancing and the importance of sanitizing. Popular brands that used to hire professional actors for shooting brand endorsements were sharing photos of their employees with their families who were working from home. So one should stop planning their social media releases? Should you drop your annual social media plans? No, not completely! You can plan certain special days but you should be open to developing new ideas. You need a mix of both. Be flexible with your campaigns, messaging, and product launches. Follow the recent campaign trends, take advantage of viral hashtags, and engage with your audience on a personal level. 2. User-generated content can help you in building trust Social media advertising is not just about selling products and services, it is much more than that. Crafting user-generated content is a way to make your brand look more authentic, fresh, and reliable. As per the statistics provided by Stackla, 78% of users said that user-generated content influences their purchasing choices. We also saw that paid or promoted ads left various customers skeptical about the authenticity of their products. Therefore brands should use user-generated content to induce trust among their customers. Feature Raw Instagram stories - Post raw videos and images that you receive from your customers. People on the internet love content that is more human to them. You don’t need to just invest all your money on creating perfect videos or images, try sharing or featuring Instagram stories that come from your fans. It makes your brand look more authentic. Post About Social Issues - Don’t fill your Facebook or Instagram feed with product images and videos about your company, highlight some social issues too. Your customers will value your brand even more. It will also attract other like-minded individuals to your brand. You Can Save Money On Advertising - Featuring user-created content like images, videos, stories, etc allows you to save money on producing costly video content. Photoshoots or video recordings are not only expensive but also time-consuming. Use UGC that’ll allow you in lowering your social media expenditure. Saving UGC files is also a great idea because they can be used for some future campaigns. 3. Create short format high-quality video content You must be aware of the fact that videos on social media have a better reach and audience engagement as compared to any sort of content. Adding descriptions, offers, CTAs to your videos can drive audiences towards purchasing your products. As we have discussed earlier, recording videos can be expensive too. Therefore you should emphasize your Return On Investment. You can make this affordable by using a smartphone camera to shoot a video. You can use your smartphone camera to make engaging videos because features like Reels, stories, or IGTVs provide some really helpful editing options. Short format content like Reels can be used to create remarketing ads and sponsored ads. Another great feature from Facebook, Instagram, YouTube, etc is the Live feature. You can use live streams when you are introducing or launching a new product. Live streams can be used directly to connect with your audiences because from there you would be able to see their comments or opinions in real-time. Customers love it when they can ask questions on live streams. Remember, live streams can stay on your feed and new audiences can come and watch it later. The algorithm pushes such streams too! Your audiences will be able to see the unedited stream that will give the stream a human touch. When a large group of customers watches your live stream together, they feel as if they are a part of your family. 4. Companies should focus on authentic communication Customers on social media platforms tend to revisit their ‘following list’ from time to time and unfollow accounts that are redundant or irrelevant to them. As a brand, you can manage to engage your audience and keep them hooked on by posting content that can boost brand loyalty. How? Make sure to go live once a month or once a week. Talk to your customers, make sure you answer their questions and thank them for being a part of your online business. Post stories and photos of your office, working style, office activities, etc. You can also create ‘memory posts’ where you can recall a memory, for example - your first delivery order. You can also curate posts where you can thank them for their support in the journey so far. You can also post pictures or videos about your brand’s vision and mission. 5. Analyze trends followed by your industry leaders on social media Have you heard about ‘social listening’ on social media? Social listening means analyzing what trends your industry leaders are following currently and also listening to the demands of your online customers. You need to hear what they are trying to say. In short, you need to know what’s in demand? Without social listening, you won’t be able to figure out things that are currently popular. Pay attention to what investors and influencers are trying to convey. It’ll help you in gathering enough information about the ongoing trends. Plan your moves according to them. Use social media management tools that provide you updates about the current trends. By monitoring these trends, conversations, and actions you can figure out the best social media tactic for your brand as well. 6. The Instagram story can be a powerful tool for storytelling We have already talked about the importance of humanizing social media posts and campaigns. Instagram’s ‘story’ feature, which keeps the story on your feed for 24 hours, has been adopted by Facebook, Twitter, LinkedIn, and YouTube ‘Shorts’ as well. These quick 15 second snippets can help you to introduce new products, offers, and deals. It also allows your customers to remain connected with your brand daily. On Instagram stories, you can set up question polls, QnA, GIFs, memes, and more. Such features give your fans a reason to check your profiles back again. 7. Use social media to boost purchase intent among your customers Instagram provides various types of user interfaces such as ‘Private account’, ‘Public account’, ‘Creator’, and ‘Business account’. It depends on your needs. Each of them provides a different set of features. For instance, a business account on Instagram can reap the benefits of the ‘Shops’ feature where they can display their product catalog. Customers can learn more about the products and services. A feature like this enhances the consumer experience and provides a user to do window shopping on the go. This feature can also allow a buyer to simply click on the link to place an order without leaving the app. Similar features are available on Facebook as well. These features are really helpful, especially for small and medium businesses. Conclusion Social media platforms have grown exponentially. The growth in their audience base says it all. Social media is one of the most powerful tools that can be used to empower your marketing efforts. From creating brand awareness, boosting audience engagement, to helping you in driving large traffic, Social media can help you to boost your revenues and bring large conversions. It can help you to induce loyalty and trust in your customers towards your business. Follow these top social media trends of 2021 to build a user base of dedicated fans and smash your sales targets. ...
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