Top 10 SaaS lead generation strategies for 2024

Each and every business out there needs to have a strong digital presence. We are currently living in an era where the internet and technological evolutions are ruling the world. Instead of bringing customers to where you are, the current era demands the firm to reach out to the masses. And with 4.57 billion people using the internet, you just can’t ignore the digital platform which has become a world in itself. But if we make a paradigm shift from the offline world to the online platform, we realize the competition is neck-wrenching. With 1.7 billion websites on the internet, making your presence stand out of the crowd and appear on the top of the search results while providing an enhanced online experience can prove to be tough for you. This is why, instead of bearing the burden of making your firm shine on the digital platform, especially if you already have too much on your plate, partnering with Saffron Edge for making the most of the current digital marketing trends and optimizing your presence will be the best approach. Our company thrives on the latest tools and technologies along with the best digital professionals for strengthening the presence of our clients on the digital platform. Along with making sure that we are complying with what’s trending in the digital world and offering tailor-made solutions to every client, we also let our experts spend time coming up with new ways of improving the already established digital presence. And one such model that we have come up with for making the digital life of our clients easier is the digital iceberg model. The digital iceberg model Our digital iceberg model is one of the most successful models that proved to be successful for all of our clients who come to us in search of a transformation of their digital presence. In order to improve your digital presence, we function on three crucial parts that most digital marketers overlook- Digital loyalty Digital Popularity Digital confidence So, let’s take a look at these three important aspects of digital transformation to help you better understand the type of approach we use. Digital Loyalty It doesn’t matter how many new customers you drive in or how well you are working on converting prospects into customers, if you don’t have a sustainable digital marketing strategy that helps you in increasing the base of loyal customers, you will never be able to get palpable results from your efforts. Because of the increasing need for loyal customers, most of the firms have started using loyalty marketing programs that focus on making customers succumb to repeat purchases with you. We at Saffron Edge, use the digital loyalty approach in a precise manner so that customers will not only return back to your firm but they will also become your brand advocates. Source-Unsplash Marketing tactics used by Saffron Edge for improving digital loyalty Understanding the customers Instead of just throwing trending loyalty marketing techniques at our clients, we try to understand their customers first. From going through the pain points of the customers to understanding their challenges, we analyze the customer base of our clients in a detailed manner. Marketing the core value We also work on building an appropriate identity of the brand of our clients that aligns with the customer’s needs in the best possible way. In addition to this, we align the core values of our clients with larger causes to make the marketing efforts look more appealing. Craft a bold statement At Saffron Edge, we know the potential a brand holds in order to build an authentic image and we focus on cultivating this image. By keeping tabs on the customer value of our clients, we are always ready to craft bold statements and improve customer loyalty. Why digital loyalty? Customer acquisition is costly You will be surprised to know that the cost of customer acquisition is five times that of retaining a customer. You need to make the customer familiar with your brand, you need to let them know what your company actually does and push your wide array of products and services to them. Well, you can get rid of all the expense involved in acquiring a new customer, if you try to convince an existing customer as the customer will already be aware of each and every aspect of your company. It’s easy to sell products to existing customers Pushing a product to an existing customer is not only cheaper but it is easier as well. All your existing customers must have complete knowledge about your brand and its products and this is why when you push your products or services to an existing customer, it will require less effort and time. The probability of firms selling to an existing customer is 60 to 70% while the probability in the case of new customers is only 5 to 20%. Digital Popularity Making a brand successful on the online platform comes down to brand building. There might be many aspects of building a brand but at Saffron Edge, we make sure to use only tried and tested methods for increasing the digital popularity of our clients. Source-Unsplash Marketing trends used by Saffron edge for streamlining digital popularity Social media At Saffron Edge, we make sure that all our clients are regularly interacting with all their customers so that digital loyalty can be improved. In order to do so, we make sure that content is being published from our client’s social media accounts on a regular basis because this is one of the best ways to keep loyal customers engaged. We take advantage of some of the most popular social media platforms like Facebook, Twitter, Instagram, and much more so that we can reach all the loyal customers of our clients present on different social media platforms. Newsletter By taking advantage of social media and data analysis approach, we build an impeccable email list for all our clients so that they can send regular newsletters to all their loyal customers and this is one of the most genuine ways to make your loyal customers feel engaged. We use various techniques to make loyal customers of your firm feel valued through newsletters. For example, we ask our clients to come up with discounts, offers, and coupons, especially for loyal customers and we send these offers through newsletters. Run contests Running contents on the digital platform might sound like a very common approach but at Saffron Edge, we know the value of running contests when the main goal is growing the popularity of the brand. We use tried and tested methods for running online contests for our clients that can attract hundreds or even thousands of eyeballs on the website of our clients. Digital confidence If you have a strong brand then it will not only convey competitiveness but it will also convey confidence and we call it digital confidence. You must have noticed that the purchasing pattern of the customer keeps on evolving and with the prices of products crumbling down, the strain on every business owner has increased by many folds. By providing great value to your customers and by keeping the prices low, your chances of success will surely increase. But in addition to this, we also work on building a brand for all our clients. This is why at Saffron Edge, we convey digital confidence by building a strong brand for all our clients by using the following approaches- Seamless user experience Positive marketing is all about making the customers feel better and you will never be able to do so with an irritating and time taking website UI. This is why we always focus on building a website for our clients that gives them a seamless user experience. We make our websites compatible with all the platforms and devices while equipping the website with all the tools like a search bar, social media links, and much more. Spreading positivity The power of happiness can’t be overlooked while focusing on brand value. We use a wide array of marketing techniques to make the customers of our clients feel inspired or make them happy. This makes the brand of our client inspirational to the customers and in turn, makes the customers buy products or services from that particular brand so that they can share the same feeling. Ensuring protection and trust We know that everyone is concerned about the safety of their data on the online platform and we use this concern as an opportunity for building brands. We consider each and every aspect of digital security while offering digital services to our clients and thus our clients are able to build a trustworthy relationship with their customers. We use a detailed approach while offering digital services to our clients and this is why we have been successful with our approach. Our digital iceberg model unravels all the things that go into the digital transformation of any business. By working on digital loyalty, digital popularity, and digital confidence, we are able to make our customers become the star of the digital platform in the most economical way possible. ...

read more

The application of marketing automation in this digital world has entirely reflected on the small and local businesses and big-scale industry-specific firms. In 2019, The global market size of marketing automation solutions was at $15.6 Billion. It is expected to reach a whopping $25.1 Billion valuation by the end of 2023. It is accelerating growth aspects for these industries, but it functions as a helping hand in minimizing the burden off your marketing division. Another study suggests that the automation software industry would increase at a CAGR of 19.2% between 2020 and 2025. It means that the value of the global marketing automation software industry would triple by 2025. At this moment, most businesses have already invested in Marketing Automation to synchronize their time and resources with the help of technology, resulting in effective and optimized marketing. In simpler words, marketing automation allows your business to leverage technology to do marketing tasks by replacing human resources. Since these tasks are routine and mild, mostly email targeting or repetitive chores such as auto-responding to pre-sales leads, etc., technological aid is considered an ideal resource for them. Marketing automation somehow affects your marketer’s duties and responsibilities and transforms their complex functions into much simpler tasks. As a result, your marketing department gets time to be creative for designing marketing campaigns and ponder upon increasing brand awareness via product and service quality. In addition, the best thing about emphasizing technology is that you source out the best results at the right time with purposeful business insights and data analysis that elevate your firm’s productivity. The best action plan for businesses worldwide in this modern time is to put marketing automation into operation and consider lead generation and nurturing their primary tasks. By doing so, you’re not only allowing technology, or say, Artificial Intelligence, to automate your business’ marketing requirements but remove emotional presence in some of the tasks with practical machine learning elements. Source: Pexels What To Do Before Committing To Marketing Automation? After your business has given a thought to MA being a full-fledged tech aid, you must have a list of things ready to check before diving into the implementation of marketing automation. Luckily, below is the list of those factors that one should think about MA to supersede human efforts and time . 1. Creating A Strategic Plan With technology surpassing your business marketing routine tasks, you may have to draw and implement a new strategy altogether. For obtaining the best results, your business has to undertake its goals and objective statements related to marketing and how you used to establish marketing campaigns. To begin with, list down why marketing automation would be the right decision for your business- refer to the global statistics for efficiency, cost-effectiveness, and customer engagement projection. Diving into the marketing automation world without a firm strategy could be daunting, like shooting an arrow in the dark- inefficient and less promising. Moreover, you’ll not only be deploying unnecessary monetary funds and efforts but lose crucial time. You could have used the time to explore or work on new opportunities. 2. Having Quality Content By implementing a strategy to obtain marketing automation services, your next step would be to plan out content delivery to your prospects. Having good quality content on your plate is crucial to engaging your customers with the correct information. With marketing automation and content working together, your business will experience a positive shift in sales, thus increasing your revenue growth. Therefore, having a firm grip on high-quality content creation is significant to trigger the buying process. Another benefit of producing good content for your business would be greater customer engagement on your website. If a customer stays on your website by engaging with the last level of content that takes them to the purchasing page, it can increase the conversion rate. 3. Align Your Departments Bringing technological aid to your marketing department does not mean the other departments of your business firm would not be affected or could relate to it. You must bring harmony to your marketing, sales, and other divisions, right from the beginning. When you plan to give your marketing strategy a new shape, it is crucial to comprehend its effects on the business sales and anticipate the customer behavior/actions after introducing marketing automation. Synchronize the objectives of your marketing and sales departments to make the most of marketing automation tools and enhance your marketing campaigns then and there. Incorporating your sales experts into the marketing automation systems facilitates their understanding of the importance of sales-ready leads and how to nurture those leads to obtain positive results. 4. Training Your Division Heads For The Change It might sound efficient and convenient in upgrading your marketing campaigns, departments, and experts towards automated aid, but, in reality, it requires constant training and development to understand the complexities of marketing automation. Your business marketers must show interest in learning about MA; they must continue the practice to specialize in the industry-specific roles for your business. Consider working on the product and marketing automation tools to explore the loose ends and define a sharp plan that would help take advantage of MA tools. In addition, your marketing team can create data statistics after working with the marketing automation software to link with the initial objective strategy that can be studied by your sales team as well. 5. Setting A Benchmark In the end, before implementing marketing automation, set your business benchmarks in terms of revenue, lead generation, customer base, etc. These benchmarks must be objective-driven, so your business can achieve them with marketing automation’s aid. Once you’re clear with the benchmarks, develop ways to measure your results after successfully implementing MA tools. Having that said, you may want to explore expert guidance from a leading brand. Saffron Tech is your one-stop shop to narrow down your marketing automation system requirements. With our team of experts empowering your marketing approach, we aim at providing an efficient and cost-effective service to help you assess which marketing automation tool would do wonders for your business type. Visit our website and sign up to dive into our services! ...

read more

Updated on Nov 17, 2023 Building effective navigation on your website is crucial if you want your visitors to be able to find information quickly and stay longer on your website. In fact, navigation is one of the most critical aspects of any website since it heavily contributes to user experience. If your website's navigation is puzzling or difficult to use, everything else on your site is doomed to fail. The reason being, if people can't find what they're looking for conveniently, they'll leave your site almost immediately - which in turn increases your site's bounce rate. Some people might say, there’s a ‘search’ on the website, which takes users directly wherever they want to. But you cannot trust the search alone. A study says, 30% of people head to the search box, while 70% of people rely on the website’s navigation. No matter if your website has the coolest features of them all, it would be of no use if the visitors are unable to find it. Navigation is therefore a key element in any website design and should be given careful consideration to ensure visitors have a positive experience on your site. So if you want people to stick around and use your website, clear and user-friendly navigation is the key. Here are some tips on how you can improve your navigation. What is Navigation UX? Navigation User Experience (UX) refers to the ease and intuitiveness with which users can interact with a website or application to find the information they seek and move between different sections or pages. It encompasses the design, structure, and functionality of a website's navigation system, including menus, buttons, links, and search features. A positive navigation UX ensures that users can effortlessly explore and engage with your digital platform. Here, we will provide you with top navigation UX best practices Why is it Important? Efficient navigation UX is crucial for several reasons: Enhanced User Satisfaction: A well-designed and intuitive navigation system makes it easy for users to access content, products, or services. When users can quickly find what they are looking for, they are more likely to have a positive experience, leading to increased satisfaction and loyalty. Reduced Bounce Rates: Complex or confusing navigation can frustrate users, leading to high bounce rates as they abandon the site in search of a more user-friendly alternative. Implementing UX navigation best practices helps retain visitors and keeps them engaged with your content. Improved SEO: Search engines reward websites with good navigation UX by ranking them higher in search results. When users can easily find and engage with your content, it signals to search engines that your site is valuable and relevant. Higher Conversion Rates: A well-structured navigation system guides users toward desired actions, such as making a purchase or signing up for a newsletter. This can lead to increased conversion rates, benefiting your business. Mistakes Committed Several common mistakes can hinder navigation UX, including: Overly Complex Menus: Excessive menu items or submenus can overwhelm users. Simplify navigation menus and use clear labels to help users quickly identify where they need to go. Inconsistent Design: Inconsistencies in navigation design, such as varying menu styles or placement, can confuse users. Consistency in design elements, like button styles and fonts, is key. Lack of Search Functionality: Not including a search bar can be frustrating for users who prefer searching for specific content. Make sure your website has a functional search feature that returns relevant results. Unclear Calls to Action (CTAs): If CTAs are vague or not easily distinguishable, users may not know where to click to take action. Ensure that CTAs are clear, concise, and visually stand out. Ignoring Mobile Users: With the prevalence of mobile devices, neglecting mobile optimization can lead to poor navigation on smaller screens. Implement responsive design to cater to mobile users. Other Things To Consider Here are some of the additional points that you need to consider to improve your navigation UX: 1. Use Mega Menus, Not Dropdown Mega menus are a larger and more visually engaging version of dropdown menus. They allow for displaying multiple navigation options at once, making it easier for users to find what they are looking for. Mega menus can be particularly effective for websites with a wide range of content or complex navigation structures. 2. Use Breadcrumbs Breadcrumbs are a navigational aid that shows users their current location within a website's hierarchy. They provide a clear path back to previous pages or sections, helping users understand where they are and how they arrived at their current location. Breadcrumbs are especially useful for websites with deep content structures. 3. Coordinate Menus With Uses Tasks Your navigation menus should align with your users' goals and tasks. Conduct user research to understand what actions and information your target audience seeks, and then organize your menus accordingly. A user-centered approach ensures that navigation is intuitive and meets users' needs. 4. Use Different Navigation For Mobile And Desktop Mobile and desktop users have different browsing behaviors and screen sizes. To provide the best user experience, consider tailoring your navigation for each platform. Implement responsive design to optimize the menu for smaller screens and prioritize mobile-friendly features like a collapsible menu or a bottom navigation bar. 5. Unique Visual Designs On Each Level Creating unique visual designs for different levels of your navigation hierarchy can help users distinguish between primary and secondary menu items. Visual cues, such as font size, color, or icons, can provide clarity and guide users through your content. Consistency in design is crucial, but subtle variations can aid in differentiation. By incorporating these additional considerations, you can further enhance your navigation UX, making it more user-friendly, engaging, and effective. Remember that a successful navigation system should always prioritize the user's ease of finding information and completing tasks on your website or application. Stick to the Conventional Designs Initially, you should think about sticking to a more traditional UX design because most of us are already familiar with that interface. Any new additions can be confusing for users who aren't expecting them. You can think of plenty of navigation styles, but none of them will turn out useful if your website visitors are unable to get a hang of it. Traditional UX design has been around for a reason - the tried and tested design methods are those that have been proven to work time and time again. There's no need to fix what isn't broken, so UX designers stick to what they know works to create the best possible user experience. Following are a few of the conventions that you can use to design your website UX. - On top of the page, you can consider using the horizontal navbar. - Use a logo that's easily visible in the top corner of all pages, and make sure it's linked back.to your homepage. According to a study, to visit back to the homepage, 36% of website visitors click on a company logo, so it's important that yours is distinctive and prominently placed. - Now coming to the bottom, it is advisable that you use an informative bottom where you have mentioned a brief about your company. You can also add links to pages of your website like about us, services, etc. By following web conventions, you will make it easier for users to navigate your site. You can deviate from these conventions only if your chosen method is engaging enough to keep your visitors on your site. Create a Unique Visual Design for Each Level Layout and grouping of links are key to creating effective navigation - users should be able to understand at a glance which links are primary, secondary, or tertiary. The visual design of the navigation should be clear and consistent, with different styles, sizes, and colors for the different levels. If there is secondary navigation, it should be easy to tell which links are parent/child or sibling, and it should match the primary navigation. This way, you avoid creating confusion in the users’ minds and at the same time make your website visually appealing. Use CTA (Call-To-Action) often The call to action is an important aspect of any webpage as it tells the user what the next step is. This can be in the form of a button or link that takes them to another page, or it could be a prompt to sign up for a newsletter or download a file. Whatever the case, the call to action should be clear and concise so that users know exactly what they need to do. That being said, CTAs play a vital role in any website as it leads to better navigation. Since these call-to-action buttons guide the users throughout your website, you should start using them at the appropriate places on your website. Instead of discovering different types of content on the websites on their own, users like to be directed to the pages through CTAs as it saves them time. Make sure to create clickable links wherever possible. For example, if you have a drop-down menu with sub-categories, you can create clickable links so that users can easily find more information on those topics if they need it. This will help streamline their experience and it also ensures that the users can find exactly what they're looking for quickly and easily. Smarty use White Spaces, Color Combinations, & Visuals Be very specific while using the white spaces as it can make or break the appearance of your UX design. While spaces are the blank spaces within your website. Blank spaces are not necessarily white, they could be of any color depending on the color theme of your website. To increase the readability, it is recommended that you have adequate use of these blank spaces. Making use of blank space in the right and left margins, as well as between paragraphs, can help make your content more easily scannable for viewers. This, in turn, makes it more convenient for them to find out about your call-to-actions (CTAs). Let’s talk about the visuals now. Visuals better attract users as compared to the texts. Any kind of visuals such as photos, videos, gifs, etc, can entice customers quickly if they are appealing enough. Including these visuals on your website and making them clickable with the links help drive the traffic to the specific pages as well as make your website easier to navigate for the users. Time to play with the colors now. Playing with colors on your website can be tricky if you're not sure what you're doing. Use colors wisely to avoid overwhelming or underwhelming your website's visitors. Colors can help set the tone and atmosphere of your site, and too many colors can be overwhelming. Stick to a few key colors that complement each other and create the feeling you want for your site. Moreover, colors can help you differentiate different content on the website. We advise picking one color that will dominate all your web pages to set a theme and make sure the color matches your brand’s logo. For blocks like the search box, you can go with lighter colors. Make the Most out of Footer The footer of a page is often where users will go when they're feeling lost or frustrated. If you want to create a lasting positive impression on your audience, working on your website’s footer is a must. Not only the footer, but even the most basic and utilitarian parts of an interface can have a significant impact on a user's experience. Therefore, it’s important to pay attention to even the smallest details of your website’s footer section. Most designers use a dark color palette while designing the footer section. So, if you want to make it stand out or give it a unique identity, go with the dark theme for the footer section. Furthermore, the footer of your website is a great place to add important links, like an email sign-up form or payment logos. If required, you can also expand the footer section to make it more sizable. It works well for users who navigate at the bottom of the page. The tips mentioned above should give you a good starting point if you’re looking to improve the UX of your website in a short period. Hope you found the blog-post helpful. In case you come across any complications, feel free to reach out to our team of profoundly experienced UX designers. Why Should You Rely on us? At Saffron Edge, we are an extensive team of marketers and web developers who can help you with all aspects of web development, from UI and UX design to coding and testing. We have the skills and experience to bring your vision to life, and we're always happy to share our expertise with our clients. We pride ourselves on being able to work quickly and efficiently to get the job done on time. Therefore, we work at fast turnaround times and get the job done in the most cost-effectively, so you don't have to break the bank. Feel free to get in touch today and let our team of experts help you better. ...

read more