Saas SEO Checklist for Your Content Strategy

Initially designed for sales teams, Salesforce has evolved into a leading CRM platform supporting various organizational functions. While Salesforce offers native capabilities, some businesses prefer third-party Salesforce marketing automation tools available on the AppExchange for unique features or to avoid migrating from existing solutions. However, some businesses prefer third-party email automation tools available on Salesforce's AppExchange for features unique to their needs or to avoid migrating from existing solutions. This guide will explore the top 6 salesforce marketing automation tools, examining their suitability for business needs. What is a Salesforce marketing automation tool? It's a software solution that integrates with Salesforce to automate repetitive marketing tasks, particularly those related to email marketing. These tools can handle everything from sending personalized emails based on customer behavior to tracking engagement metrics and nurturing leads through complex marketing funnels. A good Salesforce marketing automation tool should: Seamlessly integrate with your Salesforce CRM Automate email campaigns based on triggers and customer data Provide advanced analytics and reporting features Offer customizable templates and personalization options Support multi-channel marketing efforts Help align sales and marketing teams Why Choose Marketing Automation Tools with Salesforce? Marketing automation salesforce integration can significantly improve the CRM platform's capabilities. Leveraging marketing automation services can further streamline operations and drive better results. Here are important reasons to consider this integration with your Salesforce setup: Improved efficiency: Automation tools can handle repetitive tasks, which allows your team members to focus on strategy and creativity. Lead Nurturing: With automated workflows, you can guide leads through the sales funnel more effectively, providing timely and relevant content at each stage. Personalized Customer Experiences: Leverage Salesforce data to create highly personalized email campaigns that align with your audience. Better Alignment Between Sales and Marketing: Many tools offer features that help bridge the gap between sales and marketing teams, ensuring a cohesive approach to customer engagement. Top 6 Email Marketing Automation Tools Third-party integrations 1. HubSpot Marketing Hub HubSpot Marketing Hub is an excellent choice for Salesforce users seeking a comprehensive SaaS marketing automation solution. It's known for being easy to use and having strong features. HubSpot has a special integration with Salesforce that allows easy data sharing between the two, making marketing tasks more efficient. Key features: Bi-directional sync with Salesforce Robust email marketing tools with drag-and-drop editors Advanced lead scoring and nurturing capabilities Detailed analytics and reporting A system for managing content to produce landing pages and blogs Social media management tools Best For: Businesses of all sizes want a marketing tool that works well with Salesforce and has more features than just email marketing. 2. Marketo Marketo, now included in Adobe's marketing tools suite, is a powerful marketing automation platform that provides extensive integration with Salesforce. It is particularly well-suited for marketing B2B companies with complex sales cycles and large customer databases. Key features: Bi-directional sync with Salesforce for leads, contacts, and campaigns Advanced lead management and scoring Account-based marketing capabilities Real-time personalization engine Revenue cycle analytics Best For: Mid-size to large B2B companies with complex sales need advanced marketing automation. 3. Act-On Act-On offers a unique approach to growth marketing automation with its Salesforce integration, allowing users to send Act-On emails directly from within the Salesforce interface. This tight integration can significantly streamline workflows for sales and marketing teams. Key features: Native integration with Salesforce Adaptive lead scoring Automated nurture programs Website visitor tracking Landing page and form builders Social media management Best For: Small to mid-size B2B companies looking for an easy-to-use marketing automation solution that integrates well with Salesforce. AppExchange Add-Ons 4. Pardot Pardot, now known as Marketing Cloud Account Engagement, is Salesforce's native B2B marketing automation solution. As part of the Salesforce ecosystem, it offers seamless integration and is designed specifically for users. Key features: Native Salesforce integration Lead scoring and grading Engagement studio for building complex nurture campaigns ROI reporting and analytics Landing page and form builders Social media scheduling and monitoring Best For: B2B companies deeply integrated with Salesforce seek a marketing automation solution native to the Salesforce ecosystem. 5. ActiveCampaign ActiveCampaign is a popular choice on the Salesforce AppExchange, particularly for retail and professional services organizations. It offers various features beyond email marketing automation . Key features: Salesforce integration via AppExchange Machine learning-powered predictive sending Automated pipeline management Multi-channel marketing automation (email, SMS, chat) CRM with sales automation Advanced segmentation and personalization Best For: Small to midsize businesses looking for a versatile marketing automation solution with features beyond email marketing. Full-Fledged Solutions 6. Salesforce Marketing Cloud Salesforce Marketing Cloud is an all-in-one marketing solution part of the broader Salesforce ecosystem. It offers email marketing, social media marketing, mobile marketing, and more features. Key features: Integration with Salesforce CRM Einstein AI for predictive analytics and personalization Journey Builder for creating complex, multi-channel customer journeys Robust email studio with advanced personalization options Social media marketing tools Mobile marketing capabilities, including SMS and push notificationsn Best For: Large enterprises already using multiple Salesforce products and looking for a comprehensive, integrated marketing solution. Want to reduce your CAC to half? Book a strategy call Which automation tool is best for Salesforce? These salesforce marketing automation tools offer unique features and benefits, catering to different business sizes and needs. Choosing the best tool depends on various factors, including your business size, budget, specific needs, and existing tech stack. Additionally, considering how a tool supports your marketing automation workflow is crucial for achieving optimal efficiency and results. Here's a quick guide to help you decide: For small businesses new to marketing automation: Consider ActiveCampaign or Act-On for their user-friendly interfaces and affordable pricing. For mid-size B2B companies: HubSpot Marketing Hub or Pardot could be excellent choices, offering robust features and strong Salesforce integration.: For large enterprises with complex needs: Salesforce Marketing Cloud or Marketo provides comprehensive solutions with advanced capabilities. For companies heavily invested in Salesforce: Pardot or Salesforce Marketing Cloud offers native integration and familiarity for Salesforce users. For those prioritizing ease of use: HubSpot Marketing Hub is known for its intuitive interface and excellent educational resources. Remember, the best tool is the one that most closely aligns with your specific business goals and processes. Taking advantage of free trials or demos is often worthwhile before making a final decision. Conclusion Implementing marketing automation with Salesforce can significantly enhance your marketing efforts and streamline customer relationship management. A well-thought marketing automation strategy is essential to maximize these benefits and ensure seamless integration. Options like HubSpot, Marketo, Pardot, ActiveCampaign, or Salesforce Marketing Cloud each offer different strengths, so it’s important to pick one that fits what your business needs. Trying out free trials and demos can help you decide which one works best for you. By integrating marketing automation with Salesforce, you'll be able to send out personalized campaigns and manage your customer relationships more efficiently, helping your business to grow. Interested in seeing how this can work for your business? Contact Saffron Edge today for more information and take your business to the next level. Book a Strategy Call to discover how Saffron Edge can elevate your website with the power of semantic markup. 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For Google, the number of backlinks a website has acquired over time is a top factor that helps them ascertain it’s search engine rankings. Google has said it themselves. With more than 200 on-site and off-site factors Google takes into account in their index to rank websites, backlinks are still at the heart of it. So, it makes sense to build as many backlinks to your blogs and web pages as you can to unleash their maximum potential and attract a ton of audience. While many webmasters are aware of this content outreach services, most of them shy away from actively building backlinks for their piece of content because of the sheer amount of effort it takes to reach out to influential people in their respective industry and convince them to share their awesome content with their audience. And we understand that completely! Yes, reaching out to relevant industry influencers, creating the kind of content that resonates with their audience and finally getting posted on the selected platforms is hard but that doesn’t mean you will stop building valuable backlinks for your content pieces and kill their chances of reaching the top. You need backlinks for each and every piece of content on your website for them to perform optimally. Period. But it doesn’t have to be hard, there are many tools available on the web that could help you with each and every step of your outreach process. Being a link building company ourselves, we use the exact same tools that I’m about to mention to provide exceptional link building services to all our clients and it was about time that you knew about these wonderful tools as well. These top 5 tools will help you streamline all your outreach efforts and make it simpler every step of the way. The tools I am about to mention will help you find the best influencers in your niche, find sites with the highest DR (Domain Rating), find the exact email addresses of the influencers you want to target, would track your brand mentions across the web and find the best sites to submit your local citations to so you could put your link building efforts in top gear. So, here we go 1. Group High Finding the best influencers and blogs in your industry niche to target and get published on will usually be the first step of your outreach process. And Group High helps you do just that at scale. Using the tool, you can find influencers and authoritative blogs related to your target keyword with the most engaged audiences across different channels and helps you connect with them instantly using the platform. The blogs and influencers are ranked based on their domain authority, social followings, language, location and much more. I would suggest you to export all the data to a sheet once you are done with finding the best influencers for your business for the next step of your outreach process. BTW, this tool costs $99/m for it’s most basic plan. You can see it’s pricing scheme here. 2. Ahrefs With your list of authoritative blogs you acquired from Group High, you’ll have to check each and every one of them to narrow down your list further based on their Domain Rating/Domain Authority. While, Group High provides the number of audience each blog has, it is always better to be sure about the domain authority of your selected blogs so that your efforts don’t go to a complete waste. Only choose the blogs with the highest domain rating out of all your options to outreach your content to for maximum impact. For this task, we prefer Ahrefs. It’s the most functional link-building tool out there that provides a ton of features for all your link-building and SEO needs other than checking the authority of websites. It is the best keyword research tool, is great for peeking at a competitor’s backlink profile, helps you in tracking your own backlinks, can do your full site-audit, help you find content gaps on SERPs and can even notify you at a time when you acquire or lose a backlink somewhere on the web. We actively use this tool to provide the best link building services to all our clients and we strongly recommend it. But you’ll have to pay $99/m to have access to everything the tool has to offer. For more detailed pricing, you can have a look at their pricing page. 3. Hunter.io After using both the above-mentioned tools, you’ll have a list of the best blogs to pitch your content to. But you’ll need an email for that. And a tool that will help you with this is Hunter. It is the best email finder that is out there and the best part is that it’s free. But you’ll only be able to do 100 searches a month, so use them wisely. For example, let’s find the contact information of the top blog we found on Group High - ‘The Marketing Insider Group’. In a single search, you have his email. And all that is required now is to finally send your outreach mail to him asking him to accept your content. Simple as that. While you’ll be able to find the email address of him over the web, we think it takes a lot less time through hunter and the ‘verification sign’ next to the email makes sure that the email is as current as it gets. 4. BrightLocal Along with partnering with influencers and authoritative blogs, you can also build valuable links for your website by submitting your business’ citations in local directories all over the web. It’s a great strategy to improve the local SEO capabilities of your business and can result in a lot of traffic if you have maintained a presence on the most trafficked local directories in your area. While there can be thousands of local directories to submit your business citation to, BrightLocal makes it easy for you by doing all the legwork themselves. It is a platform dedicated to do just that and do it in the best way possible. They also make sure to submit your citations to the best directories there are and verifies all the provided information with you before beginning with their submission process. On top of that, they have a plethora of SEO tools as well to supercharge your local SEO efforts. They offer their basic pack of services for just $29/m and scale up as you pay more. Have a look at their packages here. 5.Brand Mentions The way Google algorithms access the authority of different websites over the web is constantly changing. Today, plain, unlinked brand mentions over the web are as important to Google as backlinks.So, keeping a track on them is as important as monitoring all your backlinks. Making sure that all your unlinked brand mentions are positive over the web can actually bump your search rankings a few places up. Don’t think your brand mention over the web or social media is useless if it’s not linked to your brand because that’s definitely not the case. Google pays a great deal of attention to them and you should too. For that, BrandMentions is our platform of choice. It boasts the quickest response time among its competitors and is comparatively cheaper as well. You can get your hands on this masterpiece of a tool for just $49/m and enjoy its basic functionalities. Take a look at their pricing page to see what additional functionalities you’ll get from the tool if you pay a little more. So, there you go! These top 5 category-leading tools will definitely empower you to kickstart your outreach campaign and put it in top gear without much efforts. If you know of any other tool that I may have missed, I’d love to know more about them in the comments. ...

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Are you unable to attain the level of awareness, engagement, and reach, despite the continuous implementation of robust content marketing strategies? Has the traffic on your website stuck on a particular number? Do you see your competitors reaping benefits from the same content marketing technique? Do you somewhere feel that your content is the reason behind this? Maybe you are right! Maybe your content does need a makeover, or as they say in the technical term optimization for better ranking and driving more traffic. It is not necessary that the decline in traffic was because your content was not developed right or is not relevant to the needs of the visitors, but with time, content rapidly evolves. As the competitors start entering the marketing landscape, they are bringing fresh ideas for creating quality content, which flattens out your strategy. This is why content optimization or content refresh, as it is called in layman terms, should be an integral part of your internet marketing strategy. What is content optimization, you ask? Working on the content to make it more useful, relevant, and simultaneously improving the technical performance of the web page to transform it into appealing content to the search engines is content optimization. With the aim to create conversion-driven content that is also optimized for the search engines, the aesthetics and the performance aspects of the site which are crucial to add value to the targeted audience’s lives are improved through content editing, conversion optimization, user experience, on-page SEO, etc. What is the benefit of content optimization? Content optimization, when used along with other traditional marketing techniques, can help strengthen your authority and expertise in that niche on the large platform that is the internet. It will help search engines like Google better understand your intent, which will guide you towards creating quality content. While optimizing content for search engines is profitable and advised, optimizing the content for end-users is equally important so that you can create quality content that appeals to the search engines quickly. How not optimizing content might be hurting your business? The marketing landscape is getting aggressively competitive with content marketers coming up with new ways to tailor their content in a manner that directly hits the bullseye with the target audience. You can not risk your sales and revenue with content that no longer serves the relevant purpose, or the potential consumers have a more insightful pool of content and better-performing websites to choose from over yours. What are some of the practical content optimization strategies that you should implement for SEO, website, social media? EDUCATE THE VISITORS: Content is just information, and if it doesn't promote your visitors to make a purchase decision, then it is just a piece of information lying on a website serving no purpose. Devise the content in a manner that educates the visitors, increasing the chance of them converting into customers. The more they will know about what makes your products and services unique, the more they will be interested in knowing more, which will build and strengthen your relationship with them. This will increase the probability of conversion. CRAFT UNIQUE HEADLINES: We can not stress enough how the website bounce rate escalates with a generic headline. If you have invested so much time and energy researching and developing an informative and relevant piece of content, why would you let it go unnoticed because of a boring headline? When crafting a headline, keep these things in mind; the target audience, the USP of your content. This way, you will instantly capture the attention of your target audience. INCORPORATE KEYWORDS JUDICIOUSLY: Keyword stuffing would be a sin, but incorporating keywords in an article without making it look like it has been a force in it can be a difficult task. There are plenty of content optimization tools available to help you with it. These tools can help naturally integrate the keyword in the blog posts so that your content performs better, and the possibility of ranking higher in search results increases. RELEVANT KEYWORD FOR THE PAGE: Speaking of keywords, make sure you use the right keyword for the correct page. If you do not want your pages to rank poorly for the keywords, then incorporate essential and relevant keywords in the proper ratio in the title, meta description, heading, content body, images, and the internal links of the pages. CONTENT AUDIT: If despite all the efforts your blogs are not ranking as well as they should be, then there are undoubtedly some gaps in your content strategy, which is getting overlooked. Perform a profound content audit, as it will help you determine what needs to be kept, discarded, and improved. This newfound information, when used with the keywords you are planning to target, will help create quality content, ensuring it rank higher. What are the content optimization mistakes that you should avoid? After reading the strategies mentioned above you might think to yourself that now you can effectively optimize the content and get it on top of the search results, but in a hurry to do so do not make the following mistakes: Avoid duplicate content: While we often tend to write duplicate content within our website and forget about it, this confuses the search engine. They find it difficult to decide which page is significant and how to rank it. Make use of sitemaps to help them know which page is essential. Drop keyword Stuffing: You must have read it several times that keyword stuffing will get caught and might affect your page rank. We understand it is difficult to comprehend; optimizing for SEO and users but avoiding keyword stuffing, but you need to find the right balance, Take cure from search results on the first page of Google to understand the context behind it. Thoughtless link building: Link building is vital for gaining authority and ranking higher, but of late it has started to look like spam because of the way it is being placed. For example, leaving comments with links, spammy link exchanges, low-quality links on blogs will adversely impact your rank and audience base. How to not over-optimize your content? You might be over-optimizing your content, and you don't know it, but Google will notice it and filter it out, thereby affecting your rank in the search results. Backing helps with building authority, but a low-quality backlinking might do more harm than good to your content’s SERP. You are not supposed to place keywords in the footer. Keep it simple and at a navigable spot on the page. Stuffing the keyword with a footer will lead to over-optimizing it, leading to Google devaluing it. Your content should be built around the keyword and not specifically to the keyword. Make sure y0ur blog has a natural voice and does not have a bot or keyword-stuffed tone. Optimizing the content for profitable content marketing requires abundant knowledge, and industry experience, which is why consulting an agency for designing, planning, and implementing a successful content marketing strategy is advantageous in this era of cutting-edge competition to gain an edge over others. We, at Saffron Edge, an internet marketing company in New Jersey, have a dedicated team of Content Marketing Service Specialists that will guide you through content generation, audits, outreach, marketing in a manner that is aligned with your business's objective and help attain the goal. ...

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